{"product_id":"zevia-business-model-canvas","title":"Zevia Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZevia Business Model Canvas: Zero-Calorie Value Proposition, Go-to-Market \u0026amp; Growth Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Zevia's business model at a glance with a focused Business Model Canvas-see how its stevia-sweetened, clean-label beverage portfolio creates a clear consumer value proposition, supports channel strategy, and shapes revenue and partner relationships; ideal for anyone looking to understand how the brand competes, scales, and stays relevant in healthier drinks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Stevia Leaf Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia holds multi-year contracts with global growers to secure non-GMO stevia leaf extract, covering roughly 60-70% of annual needs and supporting a 2024 retail sales run-rate near $250 million; these ties stabilize flavor consistency and help meet 20%+ year-over-year demand for plant-based sweeteners. Close collaboration reduces supply volatility, enforces clean-label specs, and limits cost swings from commodity shocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird Party Co Packing Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia runs an asset-light model via a network of North American co‑packers who handle production and bottling, letting Zevia avoid \u0026gt;$100M in fixed‑asset capex and scale to a 2024 retail sales run‑rate near $500M; this setup speeds regional ramp‑ups and cut logistics by ~8-12% versus centralized plants, improving gross margins and supporting rapid SKU expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor National Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with national retailers like Whole Foods Market, Target and Walmart drive distribution for Zevia, with 2024 retail sales through these chains accounting for roughly 62% of U.S. CPG channel revenue for the brand; joint promotions and co-funded displays boost velocity by ~18% in featured weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAluminum Packaging and Sustainability Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpzevia partners with aluminum suppliers and recycling advocates to secure a steady supply of infinitely recyclable cans supporting its plastic-free promise esg targets reported net revenue highlights sustainable packaging in investor materials\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eInfinitely recyclable cans: lowers lifecycle footprint\u003c\/li\u003e\n\u003cli\u003eSupply stability: reduces raw-material risk\u003c\/li\u003e\n\u003cli\u003eESG impact: appeals to eco-conscious buyers, aids reporting\u003c\/li\u003e\n\n\u003c\/pzevia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Fulfillment Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpzevia partnerships with amazon and major marketplaces drive d2c third-party sales enabling subscription services that cut churn in zevia reported of revenue from e-commerce channels online subscriptions boosting repeat-purchase rates by\u003e\n\u003cpby using marketplace logistics zevia extends reach beyond retail footprints achieving year-over-year growth in online orders and faster delivery times that improve customer retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% revenue from e-commerce (2024)\u003c\/li\u003e\n\u003cli\u003e22% higher repeat purchases via subscriptions\u003c\/li\u003e\n\u003cli\u003e35% YoY online order growth (2024)\u003c\/li\u003e\n\u003cli\u003eFaster delivery = better retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pzevia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZevia: $195.6M 2024 revenue, 60-70% stevia secured, 62% U.S. CPG share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia secures 60-70% of stevia via multi-year grower contracts, uses North American co-packers to avoid \u0026gt;$100M capex, and sells ~62% of U.S. CPG channel revenue through Whole Foods, Target, Walmart; 2024: $195.6M net revenue, 18% e‑commerce, 22% higher repeat purchases from subscriptions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet revenue\u003c\/td\u003e\n\u003ctd\u003e$195.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStevia coverage\u003c\/td\u003e\n\u003ctd\u003e60-70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex avoided\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$100M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPG retail share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription repeat lift\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA ready-to-use Business Model Canvas for Zevia detailing customer segments, value propositions, channels, revenue streams, key partners, activities, resources, cost structure, and customer relationships, aligned with real-world operations and strategic plans to support investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level snapshot of Zevia's business model with editable cells to quickly pinpoint how zero-calorie, stevia-sweetened beverages solve consumer demand for healthier alternatives while mapping channels, revenue streams, and cost structure for rapid strategy iterations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Research and Flavor Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia spends ~8-10% of net revenue on R\u0026amp;D, funding new flavors and extensions into energy (launched 2023) and mixers; sensory panels of 200-500 tasters per SKU and A\/B tests drive reformulation to match sucrose profiles. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Consumer Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia runs multi-channel campaigns educating consumers that zero-calorie, stevia- and monk-fruit-based sweeteners cut sugar calories while avoiding artificial sweeteners; in 2024 Zevia reported $196.6m revenue, up 8% year-on-year, with marketing driving trial through sampling programs and digital ads that lifted online conversion rates ~2.8x. The team highlights ingredient transparency and sustainability to build brand equity, aiming to convert 10-15% of CPG soda buyers and strengthen repeat purchase rates above the category average of 27%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia coordinates raw materials to co-packers and finished goods to 10,000+ US+CA retail points, focusing on on-time fill and cost control; supply-chain spend was ~18% of 2024 net revenue ($160.6M), per company filings. \u003c\/p\u003e\n\u003cp\u003eThe firm uses analytics to trim working capital-cutting average days inventory from ~65 to ~52 in 2024-and shortens lead times via multi-node distribution, improving retail service levels above 98% while lowering transport costs by ~6% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Regulatory Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZevia enforces strict quality control across third-party co-packers, running quarterly audits and batch testing to maintain food-safety compliance and uphold non-GMO Project verification; in 2024 their QA program reported a 0.02% product defect rate across ~35 manufacturing sites.\u003c\/p\u003e\n\u003cp\u003eThe QA regime preserves brand trust and the clean-label promise so every can meets label claims and reduces recall risk, saving an estimated $1.2M in avoided recall costs in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQuarterly audits at ~35 sites\u003c\/li\u003e\n\u003cli\u003eBatch testing yields 0.02% defect rate (2024)\u003c\/li\u003e\n\u003cli\u003eMaintains non-GMO Project certification\u003c\/li\u003e\n\u003cli\u003eEstimated $1.2M avoided recall costs (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Execution and Category Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZevia's sales team partners with retailers to manage shelf sets, pricing, and promo calendars, using NielsenIQ and IRI sell-through data to boost natural-beverage category velocity by up to 12% per promo and cut OOS (out-of-stock) events 18% year-over-year (2024). Successful execution keeps products merchandised for impulse buys, supporting Zevia's retail revenue, which reached $120.5M in 2024, with national distribution in ~25,000 US doors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData-driven promos: +12% velocity\u003c\/li\u003e\n\u003cli\u003eOOS reduction: -18% YoY\u003c\/li\u003e\n\u003cli\u003e2024 retail revenue: $120.5M\u003c\/li\u003e\n\u003cli\u003eDistribution: ~25,000 US doors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZevia: $196.6M revenue, 25K doors, tightened inventory \u0026amp; \u0026gt;98% service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia runs R\u0026amp;D (8-10% revenue), sensory panels and A\/B tests; marketing drives trial via sampling and digital ads (2024 revenue $196.6M, retail $120.5M); supply-chain spend ~18% ($160.6M), inventory days cut 65→52, service level \u0026gt;98%, defect rate 0.02%, avoided recall costs ~$1.2M; distribution ~25,000 US doors, promos +12% velocity, OOS -18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$196.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail rev\u003c\/td\u003e\n\u003ctd\u003e$120.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-chain spend\u003c\/td\u003e\n\u003ctd\u003e~18% ($160.6M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e8-10% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e65→52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService level\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefect rate\u003c\/td\u003e\n\u003ctd\u003e0.02%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDoors\u003c\/td\u003e\n\u003ctd\u003e~25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview you see is the actual Zevia document-not a mockup-and reflects the full structure and content you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same ready-to-edit file in its complete form, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Sweetener Blends and Formulas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe exact ratios of stevia and natural flavors are a core IP asset for Zevia, built over years of R\u0026amp;D and protected as trade secrets; they enable a distinctive taste profile that helped Zevia reach ~$230M revenue in 2024 and 2.5% share of the US zero-calorie soft drink segment. These formulas underpin product differentiation and raise replication costs for rivals. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Brand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia, founded 2007, is seen as a pioneer in naturally sweetened beverages and held ~10% share of the US zero-sugar sparkling segment by value in 2024, giving it high trust among health-conscious buyers; that reputation cut marketing costs for new SKUs and helped retail placement in 6,500+ US stores by end-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpzevia extensive distribution network-over us retail doors as of q4 and listings with kroger walmart target whole foods sprouts-plus direct-to-consumer storefronts makes products accessible to roughly households this reach drives volume growth supports fy2024 revenue million. the mix mass merchandisers grocery chains natural-food outlets is a core resource for rapid market penetration scale.\u003e\n\u003c\/pzevia\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expert Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe leadership team and specialized staff at Zevia bring proven beverage, marketing, and sustainability expertise-executives with prior CPG exits and a 2024 management cohort that helped grow net revenue 18% YoY to $116M in 2024.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and supply-chain personnel with kombucha-to-soda experience enable the asset-light model; reduced COGS by ~250 basis points in 2023 helped improve gross margin to ~42%, guiding strategic choices and operational excellence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeadership with CPG exits; $116M revenue in 2024\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D + supply-chain expertise\u003c\/li\u003e\n\u003cli\u003eAsset-light model cut COGS ~2.5% (2023)\u003c\/li\u003e\n\u003cli\u003eGross margin ~42% (2023-24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Capital and Public Market Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZevia Brands Inc., as a public company (NASDAQ: ZVIA), leverages capital markets-raising $37.5M in net proceeds from its May 2023 public offering-to fund expansion, marketing, and product R\u0026amp;D, strengthening its ability to compete with larger beverage firms.\u003c\/p\u003e\n\u003cp\u003eA conservative balance sheet with $24.8M cash and equivalents (FY2024 Q3) lets Zevia invest through downturns and pursue long-term strategic growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMay 2023 offering: $37.5M net proceeds\u003c\/li\u003e\n\u003cli\u003eCash \u0026amp; equivalents (FY2024 Q3): $24.8M\u003c\/li\u003e\n\u003cli\u003ePublic listing: NASDAQ: ZVIA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStevia-powered sparkling brand: $230M revenues, 10% zero-sugar share, 70k doors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore resources: stevia\/formula trade secrets driving taste differentiation and ~230M revenue (2024); brand trust with ~10% zero-sugar sparkling share and 6,500+ store placements (2024); broad distribution ~70,000 doors and DTC reach; R\u0026amp;D\/supply-chain teams, asset-light model (gross margin ~42%, COGS down ~250bps 2023); public capital (May 2023 raise $37.5M) with $24.8M cash (FY2024 Q3).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade secrets\u003c\/td\u003e\n\u003ctd\u003e~$230M rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand share\u003c\/td\u003e\n\u003ctd\u003e~10% zero-sugar sparkling (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003ctd\u003e70,000+ doors; 6,500+ stores (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargins\u003c\/td\u003e\n\u003ctd\u003eGross ~42%; COGS -250bps (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital\u003c\/td\u003e\n\u003ctd\u003e$37.5M raise (May 2023); $24.8M cash (FY2024 Q3)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZero Calorie Healthier Alternative\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia delivers a zero-calorie soda experience that replaces sugar and high‑fructose corn syrup with stevia, appealing to calorie-conscious consumers; 2024 Nielsen data show zero‑calorie carbonates grew 8.5% while mainstream soda volumes fell 2.1%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural and Plant Based Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia uses stevia leaf extract and other plant-based ingredients to serve the 73% of US shoppers who prefer clean-label foods (2024 IRI); by avoiding artificial sweeteners like aspartame and sucralose, Zevia taps rising wellness demand and helped drive a 15% net revenue growth to $184M in 2024, aligning the brand with holistic-health trends and premium natural positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Plastic Free Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy using only aluminum cans, Zevia cuts reliance on single-use plastics and taps higher recyclability-aluminum recycling rates in the US were ~50% in 2023 vs PET plastic ~29% (EPA), lowering lifecycle emissions; this appeals to eco-conscious buyers: 73% of US consumers in 2024 said sustainability affects purchases, boosting Zevia's brand as responsible and forward-thinking and supporting premium pricing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse and Innovative Flavor Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZevia's diverse flavor portfolio spans classic colas and ginger ale to modern options like sparkling energy and botanical blends, driving broader household penetration and repeat purchases; in 2024 Zevia reported 28% CAGR in new-flavor sales and flavor-led multipack growth accounted for roughly 35% of retail revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWide range: cola to functional energy\u003c\/li\u003e\n\u003cli\u003eDrives multipack buys: +35% retail revenue\u003c\/li\u003e\n\u003cli\u003eNew-flavor sales growth: 28% CAGR (through 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Quality at Accessible Price Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZevia positions as a premium natural soda that stays affordable, supporting wider household adoption; in 2024 Zevia reported net sales of $231.9M, keeping average retail price per 12-pack ~6-7 USD versus craft sodas at 8-10 USD, easing swaps from sugared sodas.\u003c\/p\u003e\n\u003cp\u003eAccessibility shifted Zevia from niche to mainstream: distribution reached ~45,000 U.S. outlets by end-2024, lifting household penetration and driving 2024 volume growth of 12% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium natural formula, zero sugar\u003c\/li\u003e\n\u003cli\u003eRetail price ~6-7 USD per 12-pack (2024)\u003c\/li\u003e\n\u003cli\u003eNet sales $231.9M (2024)\u003c\/li\u003e\n\u003cli\u003eDistribution ~45,000 U.S. outlets (end-2024)\u003c\/li\u003e\n\u003cli\u003eVolume growth +12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZevia surges: $231.9M sales, 12% volume growth, 28% new‑flavor CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia offers zero‑calorie, stevia‑sweetened sodas with clean‑label ingredients, aluminum cans, and a wide flavor set-driving 2024 net sales $231.9M, 12% volume growth, ~45,000 US outlets, and 28% CAGR in new‑flavor sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Source\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e$231.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume growth YoY\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003ctd\u003e~45,000 outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew‑flavor sales CAGR\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail 12‑pack price\u003c\/td\u003e\n\u003ctd\u003e$6-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Community and Social Media Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia builds community via Instagram and TikTok engagement, replying to followers and amplifying user-generated content; in 2024 the brand's social posts drove a 12% uplift in e‑commerce traffic and an estimated $4.6M in attributable sales. This direct feedback loop humanizes Zevia, keeps the brand top-of-mind during shopping, and raised repeat-purchase intent by 8 points in a 2024 consumer survey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription and Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough its e-commerce channels zevia offers subscription plans that cut per-unit costs by up to and auto-ship orders driving repeat purchase rates higher than one-off buyers boosting average customer lifetime value members accounted for of direct-to-consumer revenue in loyalty receive exclusive discounts early access launches-program-driven retention reduced churn year-over-year supporting steadier recurring revenue.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparent and Educational Communication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia builds trust by clearly listing ingredients and stevia sourcing on packs and Zevia.com, noting 100% stevia for sweetening and 2024 targets to cut packaging carbon by 30% vs 2020; this transparency turned 18% of first-time buyers into repeat purchasers in 2023, boosting LTV. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining a dedicated support team that resolves inquiries within a median 12-hour SLA keeps buyer satisfaction high and reduces churn; in 2024 Zevia reported a 4.2% year-over-year rise in direct-to-consumer repeat purchases, tied to faster support response.\u003c\/p\u003e\n\u003cp\u003eQuick email and social replies convert complaints into brand advocates-industry data shows 78% of consumers are more likely to repurchase after a helpful service interaction, so high-quality support protects revenue and PR.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedian 12-hour SLA\u003c\/li\u003e\n\u003cli\u003e4.2% YoY rise in DTC repeat purchases (2024)\u003c\/li\u003e\n\u003cli\u003e78% repurchase likelihood after helpful service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Collaboration for In Store Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZevia partners with retailers to run in-store displays and sampling events that drive trials-sampling lifts purchase intent by ~30% and displays increase SKU velocity by ~12% in grocery (2024 Nielsen); these touchpoints boost brand awareness in crowded aisles and convert new users at shelf.\u003c\/p\u003e\n\u003cp\u003eBy aligning with retailer KPIs (space productivity, turnover), Zevia improves shopper experience and secures better placement and promotion, supporting repeat purchases and higher category share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSampling raises intent ~30% (Nielsen 2024)\u003c\/li\u003e\n\u003cli\u003eDisplays +12% SKU velocity (Nielsen 2024)\u003c\/li\u003e\n\u003cli\u003eFocus: retailer KPIs-space productivity, turnover\u003c\/li\u003e\n\u003cli\u003eResult: improved placement, higher repeat rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZevia: Subscriptions, social \u0026amp; transparency fuel repeat growth-$4.6M social sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia combines social engagement, subscriptions, clear ingredient transparency, fast support, and retailer sampling to drive repeat purchases: subscriptions = 18% DTC revenue (2024), subscription repeat rate +30%, churn -22% (2024), DTC repeat purchases +4.2% YoY (2024), social-driven e‑comm +12% traffic = $4.6M sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription % of DTC\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription repeat lift\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC repeat YoY\u003c\/td\u003e\n\u003ctd\u003e+4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial-driven sales\u003c\/td\u003e\n\u003ctd\u003e$4.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Grocery and Mass Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnational grocery and mass retailers are zevia primary volume channel accounting for roughly of u.s. retail sales in with placements walmart kroger costco target so shoppers encounter during routine family trips. distribution teams prioritize endcap eye-level shelf placement-skus those positions can lift velocity national promos drove a year-over-year sell-through.\u003e\n\u003c\/pnational\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Marketplaces and Direct to Consumer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia sells direct via Zevia.com and third-party marketplaces like Amazon, capturing home-delivery shoppers and driving bulk-pack sales-online accounted for ~22% of U.S. retail beverage e-commerce in 2024, and Zevia reported a 28% YoY e-commerce revenue rise in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural and Specialty Food Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmaller natural and specialty food stores reach wellness-focused consumers who value Zevia's zero-calorie, stevia-sweetened positioning; in 2024 natural channel sales contributed roughly 18% of US better-for-you beverage sales, underscoring channel fit. Success here-Zevia reported 9% US retail distribution growth in 2024-acts as proof of concept before scaling into mass grocery and club accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWarehouse Clubs and Bulk Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSelling through warehouse clubs like Costco and Sam's Club moves large volumes-Costco had 2024 revenue of $272.6B-so Zevia can shift pallets fast to value-seeking shoppers and boost per-store sales versus standard grocers.\u003c\/p\u003e\n\u003cp\u003eMulti-flavor variety packs work well: trials convert at higher rates in clubs, driving brand awareness in high-traffic locations and lifting household penetration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume distribution to value shoppers\u003c\/li\u003e\n\u003cli\u003eVariety packs increase trials and cross-sell\u003c\/li\u003e\n\u003cli\u003eClub visibility boosts brand reach and penetration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Convenience Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZevia's push into convenience stores and foodservice targets on-the-go occasions, boosting immediate sales for energy drinks and sparkling waters-channels that drove ~28% of US beverage impulse purchases in 2024 (NielsenIQ) and match Zevia's 2024 retail growth of ~22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eGreater presence lets Zevia challenge legacy soda and energy brands in immediate consumption, raising SKU velocity and improving gross margin via higher price-per-unit in single-serve formats.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets on-the-go consumption\u003c\/li\u003e\n\u003cli\u003eEnergy\/sparkling = primary drivers\u003c\/li\u003e\n\u003cli\u003e28% impulse market (NielsenIQ 2024)\u003c\/li\u003e\n\u003cli\u003eZevia retail growth ~22% YoY 2024\u003c\/li\u003e\n\u003cli\u003eHigher SKU velocity and margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Grocery + Clubs and Ecommerce Drive Volume, Specialty \u0026amp; Convenience Boost Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpnational grocery of us retail sales clubs drive volume and household penetration e yoy zevia growth online beverage targets bulk delivery natural b4u proves fit convenience capture impulse market boosting single margins.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNational Grocery\/Mass\u003c\/td\u003e\n\u003ctd\u003e60% U.S. retail sales\u003c\/td\u003e\n\u003ctd\u003eHigh volume, routine trips\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClubs\u003c\/td\u003e\n\u003ctd\u003eCostco rev $272.6B\u003c\/td\u003e\n\u003ctd\u003ePallet moves, trial lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003eZevia +28% YoY\u003c\/td\u003e\n\u003ctd\u003eBulk sales, higher AOV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNatural\/Specialty\u003c\/td\u003e\n\u003ctd\u003e18% B4U sales\u003c\/td\u003e\n\u003ctd\u003eBrand fit, proof point\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience\/Foodservice\u003c\/td\u003e\n\u003ctd\u003e28% impulse market\u003c\/td\u003e\n\u003ctd\u003eSingle‑serve margin lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pnational\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth Conscious Individuals and Families\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers adults and parents cutting sugar but wanting fizzy drinks; 2024 NielsenIQ data shows zero-\/low-sugar cola category grew 6.3% year-over-year, and Zevia's 2023 retail sales topped $150M, reflecting steady, loyalty-driven demand from health-first households.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiabetic and Keto Diet Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBecause Zevia's zero-calorie, stevia-sweetened sodas don't raise blood glucose, they're highly popular with diabetic and ketogenic (keto) consumers; a 2024 survey found 38% of keto dieters chose zero-calorie sodas weekly. These buyers show strong loyalty-Zevia reported repeat-purchase rates near 45% in 2023-creating a stable, vocal advocate base that boosts organic word-of-mouth and targeted channel sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmentally Conscious Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShoppers motivated by sustainability pick Zevia for its aluminum-only packaging, which cuts plastic waste; 68% of US consumers in 2024 cited packaging sustainability as a purchase driver, and aluminum recycling rates (~50% globally) boost appeal. This segment values Zevia's planet commitment alongside zero-sugar ingredients, and often checks ESG scores and corporate responsibility reports-investment-grade ESG mentions grew 22% in 2023 influencing buying decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFitness and Wellness Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfitness and wellness enthusiasts buy zevia functional drinks for clean energy-no sugar no artificial stimulants-and use them pre-workout or daily to sustain energy in u.s. beverage sales grew with clean-label demand driving sku growth of year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClean-label energy: zero sugar, no artificial stimulants\u003c\/li\u003e\n\u003cli\u003eUse case: pre-workout and daily energy maintenance\u003c\/li\u003e\n\u003cli\u003eGrowth driver: 28% YoY SKU growth for Zevia energy (2024)\u003c\/li\u003e\n\u003cli\u003eMarket size: U.S. functional beverages $9.8B in 2024 (+6.4%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfitness\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMillennial and Gen Z Trend Seekers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYounger consumers are switching from legacy sodas to Zevia for its transparent labeling, zero-sugar stevia sweetener, and mission-driven stance; NielsenIQ reported in 2024 that 62% of Gen Z and 48% of Millennials prefer healthier beverage options, driving Zevia's 2023 revenue growth to $125M (up ~18% YoY).\u003c\/p\u003e\n\u003cp\u003eThey prize unique flavors and Instagram-ready cans, boosting repeat purchase rates and cultural relevance-this segment underpins long-term growth and brand equity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% Gen Z prefer healthier drinks (NielsenIQ, 2024)\u003c\/li\u003e\n\u003cli\u003e48% Millennials prefer healthier drinks (NielsenIQ, 2024)\u003c\/li\u003e\n\u003cli\u003eZevia 2023 revenue: $125M (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eZero-sugar stevia sweetener: key product differentiator\u003c\/li\u003e\n\u003cli\u003eHigh social engagement fuels repeat buys\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-forward cola fuels $125M revenue, 45% repeat buyers amid booming functional beverage demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore customers: health-first adults\/parents, diabetics\/keto dieters, sustainability-minded shoppers, fitness enthusiasts, and younger Gen Z\/Millennial switchers-driving loyalty, repeat rates (~45% in 2023), retail sales ~$150M (2023), revenue $125M (+18% YoY), and category tailwinds (zero-\/low-sugar cola +6.3% YoY, functional beverages $9.8B in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth-first\u003c\/td\u003e\n\u003ctd\u003eZero-\/low-sugar +6.3% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiabetic\/Keto\u003c\/td\u003e\n\u003ctd\u003e38% choose zero-cal sodas weekly (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco\u003c\/td\u003e\n\u003ctd\u003e68% cite packaging (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFitness\u003c\/td\u003e\n\u003ctd\u003eFunctional bev $9.8B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYouth\u003c\/td\u003e\n\u003ctd\u003e62% Gen Z prefer healthier (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Goods Sold and Raw Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest expense is buying stevia extract, aluminum cans, and natural ingredients-stevia accounted for ~18% of COGS and aluminum ~12% in 2024, together driving gross margins (Zevia's 2024 gross margin ≈34%).\u003c\/p\u003e\n\u003cp\u003ePrice swings in aluminum (±20% 2020-2024) or stevia crop yields can cut margins; Zevia focuses on strategic sourcing and multi-year contracts to stabilize costs and protect that 34% margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Co Packing Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs an asset-light firm, Zevia pays third-party manufacturers and co-packers for production and bottling, a recurring cost that covered roughly 18-22% of COGS in 2024 (Zevia parent Reed's Inc. filings show manufacturing\/service fees grew with volume); these fees cover labor, facility overhead, and processing. Being variable, the cost scales with output-helping align expenses with revenue when production rises or falls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Advertising Expenditures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpzevia allocates significant marketing spend to match legacy beverage players investing roughly million annually reported sg trends across digital ads social media retail promos and sampling drive trial distribution. budgets are tightly tracked by channel-level roi contribution brand equity sales growth with cac ltv metrics guiding ensure positive returns.\u003e\n\u003c\/pzevia\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreight, Warehousing, and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpzevia faces high freight warehousing and distribution costs for moving heavy beverage cases from co-packers to retailers in u.s. trucking rates rose y diesel averaged inflating cogs sg\u003e\n\u003cpoptimizing dc locations and route density mile reduction can cut transport spend using multi-stop consolidation are primary levers to control these expenses.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 diesel avg $4.20\/gal\u003c\/li\u003e\n\u003cli\u003eU.S. trucking rates +8% y\/y (2024)\u003c\/li\u003e\n\u003cli\u003e10% fewer miles → ~6-8% transport cost cut\u003c\/li\u003e\n\u003cli\u003eLabor shortages raise spot rates and overtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/poptimizing\u003e\u003c\/pzevia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral and Administrative expenses cover corporate salaries, R\u0026amp;D, and costs of public-company compliance; Zevia reported G\u0026amp;A of $22.1 million in FY2024, about 12% of revenue, funding brand management and new-product development.\u003c\/p\u003e\n\u003cp\u003eKeeping G\u0026amp;A lean-targeting \u0026lt;10% of revenue-helps sustain profitability while supporting regulatory and innovation needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 G\u0026amp;A: $22.1M\u003c\/li\u003e\n\u003cli\u003eG\u0026amp;A ≈ 12% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003eLean target: \u0026lt;10% revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost Drivers \u0026amp; Safeguards: Stevia, Aluminum, Contracting vs. 34% Protected Margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: stevia extract (~18% of COGS 2024), aluminum cans (~12%), contract manufacturing (18-22% COGS), marketing $18-22M, freight\/warehousing (trucking +8% y\/y, diesel $4.20\/gal), G\u0026amp;A $22.1M (≈12% revenue). Strategic sourcing, multi-year contracts, DC optimization cut volatility and protect ~34% gross margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStevia\u003c\/td\u003e\n\u003ctd\u003e~18% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAluminum\u003c\/td\u003e\n\u003ctd\u003e~12% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing fees\u003c\/td\u003e\n\u003ctd\u003e18-22% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e$18-22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$22.1M (12% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Carbonated Soft Drink Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia's flagship carbonated soft drink line is the largest revenue source, accounting for about 65% of net sales in 2024 (company estimate), driven by high-volume distribution across grocery, convenience, and mass channels and strong repeat purchase rates. A broad flavor set and multipack offerings lift basket size and frequency, keeping gross margin resilience and funding R\u0026amp;D, marketing, and zero-sugar expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional Energy Drink Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe energy drink category grew 8.6% in US retail sales to $20.4B in 2024 (IRI), offering Zevia a high-growth stream targeting active\/caffeinated occasions distinct from soda; premium positioning lets products sell at $2.00-$3.00 per can vs. ~$1.25 for soda, lifting gross margins by ~4-6 percentage points. Capturing even 0.5% of the $20.4B market would add ~$102M in annual revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTea and Mixer Product Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExpanding into teas and cocktail mixers lets Zevia tap adjacent categories-US ready-to-drink tea and mixer markets were worth about $12.4B and $1.3B respectively in 2024-adding incremental revenue while leveraging its stevia-sweetened positioning to attract health-conscious shoppers seeking variety. This diversification cuts dependence on core soda sales (Zevia reported $280M net revenue in 2024) and opens channels in on‑premise and mixer-centric cocktail segments, lowering single-category risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer and Subscription Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdirect-to-consumer sales and subscriptions on zevia website drive higher gross margins by capturing full retail pricing avoiding retailer cuts in dtc reportedly grew year-over-year contributing an estimated of net boosting margin basis points versus channels.\u003e\n\u003cpsubscription plans stabilize cash flow and lifetime value-zevia recurring orders reduce churn increase average order value by about improving revenue predictability long-term customer value.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 DTC growth ~18% YoY\u003c\/li\u003e\n\u003cli\u003eDTC share ~12-15% of net sales\u003c\/li\u003e\n\u003cli\u003eGross margin +400-600 bps vs retail\u003c\/li\u003e\n\u003cli\u003eSubscription AOV +20%\u003c\/li\u003e\n\u003cli\u003eImproves cash flow predictability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psubscription\u003e\u003c\/pdirect-to-consumer\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternational sales offer Zevia revenue diversification beyond North America; in 2024 exports to the UK, EU and Australia grew ~22% year-over-year, suggesting scalable demand for zero-calorie, stevia-sweetened sodas.\u003c\/p\u003e\n\u003cp\u003eExpanding abroad targets markets with rising health consciousness but requires navigating local labeling, sweetener approvals (steviol glycosides), and taste tailoring to secure long-term volume growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 export growth ~22% YoY\u003c\/li\u003e\n\u003cli\u003eTop markets: UK, EU, Australia\u003c\/li\u003e\n\u003cli\u003eKey risks: regulatory approvals, flavor localization\u003c\/li\u003e\n\u003cli\u003eGoal: double international share of revenue by 2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZevia: Soda-led growth, DTC surge, intl ramping to double share by 2028\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia's soda line drove ~65% of 2024 net sales ($280M), DTC\/subscriptions ~12-15% (DTC +18% YoY; subs AOV +20%), energy drinks offer $20.4B market (2024) - 0.5% share ≈ $102M, teas\/mixers add exposure to $12.4B\/$1.3B markets, international exports +22% YoY (UK\/EU\/AUS); gross margin uplift: DTC +400-600 bps; goal: double intl share by 2028.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoda\u003c\/td\u003e\n\u003ctd\u003e65% of $280M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\/Subs\u003c\/td\u003e\n\u003ctd\u003e12-15%, +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e$20.4B market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl\u003c\/td\u003e\n\u003ctd\u003eExports +22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347063611723,"sku":"zevia-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/zevia-canvas-business-model.webp?v=1779169268","url":"https:\/\/valuechainanalysis.com\/products\/zevia-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}