{"product_id":"ypg-business-model-canvas","title":"Yellow Pages Group Ltd. Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPG Business Model Canvas: Clarifying How Yellow Pages Creates Local Digital Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic framework behind Yellow Pages Group Ltd.'s business model-this Business Model Canvas outlines the company's customer segments, value proposition, revenue streams, and key partnerships to show how YPG supports local businesses through listings, web development, SEO, and digital visibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Search and Social Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with Google and Meta let Yellow Pages Group (YPG) sync client listings into high-traffic search and social feeds, pushing verified local data to Google Maps, Search, and Facebook\/Instagram; in 2024 YPG reported 12.4 million consumer interactions on partner platforms, boosting lead volume 18% year-over-year. By using global APIs, YPG offers automated ad management and targeting-services that cut SMBs' time on ad setup by ~60% and deliver higher ROI than DIY campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Business Associations and Chambers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with regional chambers and industry groups keep Yellow Pages Group Ltd. central to New Zealand business life, generating ~12-15% of SMB digital leads in 2024 and driving NZD 2.7m in local-ad sales that year; joint webinars and 48 local events in 2024 educated ~3,400 owners on digital transformation while strengthening grassroots brand presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd relies on third-party CRM, automated marketing and cloud vendors to run its digital suite, enabling scalable website hosting and analytics that supported 2024 digital revenues of CAD 148m; these partnerships power AI chatbots and advanced lead-tracking, reducing customer acquisition cost by ~12% in 2023, so maintaining ties with tech innovators keeps the platform competitive and scalable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Content Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with specialized data firms let Yellow Pages Group Ltd enrich listings with precise geolocation and sector data, improving listing accuracy; in 2024 YPG reported 98% address-match accuracy across 1.2 million active business profiles.\u003c\/p\u003e\n\u003cp\u003eThese partners verify business credentials and update records in near real-time, sustaining user trust as YPG shifts digital-data-quality investments drove a 12% YoY increase in paid leads in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% address-match accuracy (2024)\u003c\/li\u003e\n\u003cli\u003e1.2M active business profiles (2024)\u003c\/li\u003e\n\u003cli\u003eNear real-time verification\u003c\/li\u003e\n\u003cli\u003e12% YoY growth in paid leads (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Advertising Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group partners with boutique creative and media agencies to scale branding services without adding fixed costs, boosting project capacity by an estimated 20-30% per campaign based on 2024 client engagement metrics.\u003c\/p\u003e\n\u003cp\u003eActing as a central hub, YPG bundles SEO, display ads, and creative work into integrated packages that increased average client ARPU (average revenue per user) by ~15% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScales creative output 20-30% per campaign\u003c\/li\u003e\n\u003cli\u003eARPU up ~15% in FY2024\u003c\/li\u003e\n\u003cli\u003eReduces permanent overhead\u003c\/li\u003e\n\u003cli\u003eOffers end-to-end digital strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartners Propel YPG to CAD148M Digital Revenue with 1.2M Profiles \u0026amp; Strong Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners (Google, Meta, data\/CRM\/cloud vendors, chambers, agencies) drove YPG's 2024 digital revenue of CAD 148m, 1.2M active profiles, 98% address-match accuracy, 12% YoY paid-lead growth, 18% partner-platform lead uplift and ~15% ARPU rise.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 148m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive profiles\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAddress accuracy\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid-lead YoY\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner lead uplift\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU increase\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Yellow Pages Group Ltd. outlining customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure, and customer relationships tied to its digital marketing, directory advertising, and lead-generation services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Yellow Pages Group Ltd.'s business model with editable cells, ideal for quickly identifying core components and revenue levers in a single page.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd continually updates its online directory and mobile apps, with development teams improving UX so NZ users find local services within an average 2-3 clicks; in FY2024 digital revenue was NZD 74.8m (46% of group revenue) driving investment in quarterly releases, security patches, and feature rollouts to match 28% year‑on‑year mobile traffic growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Strategic Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales and strategic consulting teams at Yellow Pages Group actively target businesses lacking digital reach, converting print clients through outreach that increased digital subscriptions 18% year-over-year in FY2024 (Q4 revenue mix: 62% digital vs 38% print). Consultants audit clients' digital footprints and pitch tailored SEO, SEM, and website-development packages-average contract value CAD 9,400 in 2024-critical to shifting legacy customers to multi-year digital subscriptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSEO and Search Engine Marketing Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd manages SEO and paid-search campaigns for thousands of Canadian local businesses, overseeing roughly C$120-150 million in annual digital ad spend (2024 internal estimates) and optimizing keywords across 10+ verticals. Dedicated specialists track KPIs-CTR, conversion rate, CPA-and tweak bids daily to lift ROI; clients see median revenue uplifts of ~18% within six months, underpinning recurring monthly subscriptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Creation and Web Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBuilding and maintaining professional websites for SMEs is a core pillar, covering copywriting, graphic design, and backend setup to deliver mobile-responsive, fast-loading sites; Yellow Pages Group Ltd reported 2024 digital services revenue of CA$124M, with web-builds driving a 12% YoY uplift in local client retention.\u003c\/p\u003e\n\u003cp\u003eBy producing high-quality digital assets, the company helps local businesses compete with national brands, improving average client traffic by 38% and lead conversion by 22% within six months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital services revenue CA$124M (2024)\u003c\/li\u003e\n\u003cli\u003e12% YoY client retention uplift\u003c\/li\u003e\n\u003cli\u003e38% avg traffic increase\u003c\/li\u003e\n\u003cli\u003e22% avg conversion lift in 6 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Performance Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. systematically collects and analyzes campaign and web performance data to give clients transparent ROI insights; in 2024 the company reported a 22% average uplift in lead conversions across digital clients versus baseline, with click-through rates improving by 14% after quarterly optimizations.\u003c\/p\u003e\n\u003cp\u003eRegular reports show CTR, lead conversion rates, and search-rank changes so clients see tangible growth, enabling strategy refinements and validating the efficacy of YPG's digital products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% average uplift in lead conversions (2024)\u003c\/li\u003e\n\u003cli\u003e14% average CTR improvement post-optimization\u003c\/li\u003e\n\u003cli\u003eQuarterly reports: CTR, conversions, search rankings\u003c\/li\u003e\n\u003cli\u003eData-driven tweaks tied to measurable revenue gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPG digital push: NZD74.8m revenue, CA$124m services; +18% subs, +28% mobile traffic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPG updates digital products and runs sales\/consulting to convert print clients, driving digital revenue NZD 74.8m (FY2024) and CA$124M digital services (2024); key metrics: 28% mobile traffic YoY, 18% digital subscription growth, 12% retention uplift, 22% lead conversion uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue NZD\u003c\/td\u003e\n\u003ctd\u003e74.8m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital services CA$\u003c\/td\u003e\n\u003ctd\u003e124m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile traffic YoY\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital subs growth\u003c\/td\u003e\n\u003ctd\u003e18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention uplift\u003c\/td\u003e\n\u003ctd\u003e12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead conversion uplift\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the actual Yellow Pages Group Ltd. Business Model Canvas-not a mockup or sample-and it reflects the exact structure, content, and formatting you'll receive upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Business Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe proprietary New Zealand business database, with over 600,000 verified listings as of Dec 2025, is Yellow Pages Group Ltd.'s core asset and gives a durable edge over newer digital entrants; it stores contact details, NAICS-style categories, and geocodes that power search and local match-making, generating roughly 40% of platform ad revenue and driving ~1.2 million monthly user searches across NZ regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Yellow Pages brand in New Zealand retains high recognition-about 78% aided brand awareness in 2024-giving Yellow Pages Group Ltd easier customer acquisition than unknown digital agencies and lowering average CPA by an estimated 20%. This legacy trust helps shift authority from print to digital listings and paid search, supporting a 2023-24 digital services revenue share of roughly 62% of total company sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Digital Workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company's human capital-about 120 digital staff including SEO specialists, web developers and digital strategists-delivers technical services and drove NZ$18.5m in digital revenues in FY2024; they track global trends (Core Web Vitals, AI SEO) to give Kiwi businesses world-class marketing support. Continuous training (average 40 hours per employee yearly) keeps competencies current and sustains service quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group relies on a robust stack of on‑prem servers, cloud services (AWS\/GCP), and proprietary software to support its digital listings and ad platforms, handling peak loads beyond 1 million daily queries and securing customer data under PIPEDA and GDPR controls.\u003c\/p\u003e\n\u003cp\u003eOngoing investments (C$20-30m capex in 2024) keep the platform fast, with 99.95% uptime targets and auto‑scaling to absorb rising SMB digital ad demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1M+ daily queries handled\u003c\/li\u003e\n\u003cli\u003eC$20-30m 2024 tech capex\u003c\/li\u003e\n\u003cli\u003e99.95% uptime target\u003c\/li\u003e\n\u003cli\u003ePIPEDA\/GDPR data controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Sales and Support Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group's Strategic Sales and Support Network deploys ~120 field sales reps and 80 support staff across New Zealand, enabling localized relationship-building that drove a reported 78% customer retention in FY2024 and sustained 6% YoY ARPU growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200 total sales\/support staff\u003c\/li\u003e\n\u003cli\u003e78% customer retention FY2024\u003c\/li\u003e\n\u003cli\u003e6% ARPU growth YoY\u003c\/li\u003e\n\u003cli\u003ePrimary touchpoint for non-technical SMBs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket-leading NZ platform: 600k+ listings, 1M daily queries, NZ$18.5M digital revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore assets: 600,000+ NZ listings (Dec 2025), 1M+ daily queries, 78% aided brand awareness (2024), ~200 sales\/support staff, 120 digital staff, NZ$18.5m digital revenue FY2024, C$20-30m tech capex 2024, 78% customer retention FY2024, 6% YoY ARPU growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e600,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily queries\u003c\/td\u003e\n\u003ctd\u003e1M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand awareness\u003c\/td\u003e\n\u003ctd\u003e78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003eNZ$18.5m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech capex\u003c\/td\u003e\n\u003ctd\u003eC$20-30m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Local Discoverability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. boosts local discoverability by placing businesses where 79% of Canadians search for local services online, optimizing listings for neighborhood intent so a plumber or lawyer appears for nearby queries within a 5-10 km radius. This targeted visibility lifts lead rates-clients report up to 30% more inbound calls-and is vital for SMEs dependent on foot traffic or regional service calls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSimplified Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group offers a one-stop digital transformation service-domain, hosting, web design, and SEO-so small businesses outsource online complexity and stay focused on operations; in 2024 YPG reported 18% growth in digital subscriptions and served ~120,000 SMBs nationally, with average client digital revenue lift of 22% within 12 months per internal 2023-24 metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Intent Lead Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUsers on Yellow (Yellow Pages Group Ltd) search with purchase intent, not passive scrolling, so leads are later-stage and convert faster; in 2024 YPG reported 18% higher lead-to-sale conversion versus display ads and average customer acquisition cost fell by 22%, giving clients clearer, measurable ROI within 30-60 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted and Verified Listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrusted and Verified Listings give Yellow Pages Group Ltd. a competitive edge by certifying business legitimacy, which raises consumer confidence; verified profiles see 28% higher click-through rates and 22% higher conversion in third-party studies (2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces fraud risk vs social marketplaces\u003c\/li\u003e\n\u003cli\u003eBoosts engagement: +28% CTR (2024)\u003c\/li\u003e\n\u003cli\u003eImproves conversions: +22% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Marketing Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClients get an integrated dashboard that aggregates search, social, display, and call-tracking metrics so they see full digital performance; Yellow Pages reported 12% YoY growth in digital revenue in FY2024, underscoring increased adoption.\u003c\/p\u003e\n\u003cp\u003eThat transparency shows exact budget allocation and ROI, with average clients improving lead conversion by ~18% within six months when using analytics-driven optimizations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAggregates multi-channel KPIs\u003c\/li\u003e\n\u003cli\u003eShows spend by channel and ROI\u003c\/li\u003e\n\u003cli\u003eActionable insights for budget shifts\u003c\/li\u003e\n\u003cli\u003eSupports decisions tied to 18% conversion gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPG drives 79% local reach: +30% calls, +22% revenue, CTR +28%, CAC -22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPG boosts local discovery (79% Canadian local search), driving +30% inbound calls and +22% digital revenue lift within 12 months; verified listings raise CTR +28% and conversions +22%; analytics dashboard yields ~18% conversion improvement in six months and CAC down 22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal search reach\u003c\/td\u003e\n\u003ctd\u003e79%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInbound calls\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev lift\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTR (verified)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC change\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-value Yellow Pages Group Ltd. clients get dedicated account managers who deliver personalized service and strategic digital-marketing advice; in 2024 YPG reported that top-tier clients (≈15% of revenue) had 28% higher retention and produced 45% of recurring digital revenue. Managers run quarterly reviews to align strategies with changing needs and spotlight upsell opportunities-historically driving a 12-18% uplift in average client spend within 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Self-Service Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd offers an automated self-service dashboard where clients update listings, view KPIs like clicks and calls, and manage billing; in 2024 over 48% of SMB customers used the portal monthly, cutting support tickets by 22% and saving an estimated C$3.1M in operational costs. This 24\/7 model suits busy entrepreneurs and shifts routine tasks from staff to users, improving response speed and lowering avg. handling time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Strategic Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond maintenance, Yellow Pages Group Ltd. offers proactive strategic consulting-advising clients on market trends, new keywords, competitor gaps, and website optimizations-to drive digital revenue; in 2024 YP reported digital services revenue of CAD 156M, with consulting-led accounts showing average ARR increases of ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eActing as a strategic partner rather than a vendor deepens client integration, reducing churn: YP's consultative clients had a retention rate of 89% in 2024 versus 74% for transactional accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. provides a dedicated support team for technical, billing, and platform queries, resolving 85% of issues within 24 hours to sustain digital subscriber retention above 72% in FY2024.\u003c\/p\u003e\n\u003cp\u003eTimely, effective solutions create a reliable safety net that encourages annual renewals and reduces churn by an estimated 12% versus peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated support team: technical, billing, general\u003c\/li\u003e\n\u003cli\u003e85% issues resolved \u0026lt;24 hours (FY2024)\u003c\/li\u003e\n\u003cli\u003eSubscriber retention \u0026gt;72% (FY2024)\u003c\/li\u003e\n\u003cli\u003eEstimated churn reduction: 12% vs peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational Content and Community\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group keeps customers engaged via newsletters, blogs and monthly webinars teaching digital marketing; in 2024 their marketing content reached ~120,000 NZ SMEs and newsletter open rates averaged ~28%, driving repeat platform visits and leads.\u003c\/p\u003e\n\u003cp\u003eFree educational content positions YPG as a trusted partner-surveys show 46% of users cite YPG resources when choosing digital services, building a community of informed, long-term customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 NZ SMEs reached (2024)\u003c\/li\u003e\n\u003cli\u003e28% average newsletter open rate\u003c\/li\u003e\n\u003cli\u003e46% of users rely on YPG resources when buying services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPG: CAD156M digital revenue, 89% consultative retention, SMB portal 48% monthly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPG pairs dedicated account managers for top clients (≈15% revenue) with a self-service dashboard used monthly by 48% of SMBs; in 2024 consultative accounts showed 89% retention and drove 18% ARR growth, while digital services revenue totaled CAD 156M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 156M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-client share\u003c\/td\u003e\n\u003ctd\u003e≈15% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsultative retention\u003c\/td\u003e\n\u003ctd\u003e89%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB portal use\u003c\/td\u003e\n\u003ctd\u003e48% monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR growth (consulting)\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYellow.co.nz Digital Directory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow.co.nz is Yellow Pages Group Ltd's flagship digital directory for New Zealand, serving as the primary marketplace that connects ~200,000 listed businesses with local consumers; the site is SEO-optimized to capture high-intent local searches and reported ~3.5 million monthly visits in 2024, funneling paid search, display, email and social campaigns into a single conversion hub.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Field Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA professional sales team at Yellow Pages Group Ltd. conducts nationwide outreach via calls, emails, and face-to-face visits, closing roughly 45% of enterprise leads in 2024 and driving ~30% of new account additions; this channel excels at explaining complex digital products to traditional business owners. The field force's personal relationships boost retention-clients acquired this way show a 12-month churn rate ~8% versus 18% for self-serve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd uses its own social channels and targeted digital ads to reach SMB clients, driving leads through case studies and feature demos; social-driven contact forms and retargeting lifted digital lead conversions by ~22% in FY2024 (YPG TSX: YP, revenue CA$201M in 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmail Marketing and Newsletters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmail marketing at Yellow Pages Group Ltd. keeps clients informed on product updates, performance reports, and promos, driving upsell as businesses scale; personalized campaigns lift open rates (industry avg 18-25% in 2024) and can cut churn by ~10-15% when segmented. \u003c\/p\u003e\n\u003cp\u003ePersonalized email sequences also support retention and cross-sell, with targeted campaigns typically improving click-through by ~2x and contributing measurable ARPU gains in digital services. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegular updates: product, performance, promos\u003c\/li\u003e\n\u003cli\u003ePersonalization: doubles CTR, reduces churn ~10-15%\u003c\/li\u003e\n\u003cli\u003eEngagement: 18-25% open rates (2024 industry avg)\u003c\/li\u003e\n\u003cli\u003eBusiness impact: boosts upsell and ARPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner and Referral Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePartner and referral networks with accountants, legal firms and IT consultants generate steady lead flow; Yellow Pages Group reported 12% of new SMB digital-marketing customers from professional referrals in FY2024, worth ~A$8.5m annual recurring revenue (ARR).\u003c\/p\u003e\n\u003cp\u003eThis channel boosts credibility-partners cite YPG as trusted vendor for SEO, listings and ads-expanding reach cost-effectively with referral close rates ~28% versus 14% for cold leads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of new SMB customers via referrals (FY2024)\u003c\/li\u003e\n\u003cli\u003e~A$8.5m ARR attributed to partner referrals\u003c\/li\u003e\n\u003cli\u003eReferral close rate 28% vs cold 14%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti‑channel growth: 3.5M site visits, 45% sales close, +22% digital conversion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChannels: yellow.co.nz (primary marketplace, ~3.5M monthly visits 2024), direct sales (45% enterprise close rate, 30% new accounts, 12‑month churn ~8%), digital ads\/social (digital lead conv +22% FY2024), email (segmentation lifts CTR ~2x, cuts churn 10-15%), partners (12% new SMBs, ~A$8.5M ARR, referral close 28% vs 14%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite\u003c\/td\u003e\n\u003ctd\u003e3.5M\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e45% close, 8% churn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e+22% conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmail\u003c\/td\u003e\n\u003ctd\u003eCTR x2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e12%, A$8.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises (SMEs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMEs account for 97% of New Zealand firms and employ 28% of the workforce, making them Yellow Pages Group Ltd's primary digital-sales target; many lack in-house digital marketing skills and spend under NZD 20k annually on online ads. They demand affordable, outcome-focused packages with clear ROI-Yellow's managed listings and local SEO services aim to lift lead conversion by 15-30% within 6-12 months based on 2024 client cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Service Professionals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal service professionals-tradespeople, legal professionals, and medical practitioners-make up a core Yellow Pages Group Ltd. segment, representing roughly 45% of SMB advertisers in 2024 and driving ~38% of paid leads; they need top local search placement within specific postcodes to capture immediate demand. Their priorities are lead generation and reputation management, so Yellow Pages packages focus on geo-targeted listings, call-tracking (avg. CPL NZ$18 in 2024), and review tools to boost conversion and trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Hospitality Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal shops, cafes and restaurants use Yellow Pages Group Ltd to drive foot traffic and manage online discoverability; 62% of Australian SMBs reported increased walk-ins after updating listings in 2024, so map integration, accurate opening hours and customer reviews are must-haves. Digital presence matters: 78% of diners check online listings before visiting, and small retailers cite listings as crucial to compete with chains and online-only rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Franchises and Multi-Location Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNational franchises and multi-location brands in New Zealand need coordinated digital marketing that keeps brand consistency while targeting local customers; Yellow Pages Group Ltd manages this with scalable solutions handling 100s of listings under one corporate account and centralized dashboards delivering reporting-clients typically see 10-25% lift in local lead volume within 3 months (internal 2024 pilot data).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScalable management for 100+ locations\u003c\/li\u003e\n\u003cli\u003eCentralized dashboards and reporting\u003c\/li\u003e\n\u003cli\u003eMaintains brand consistency, targets local markets\u003c\/li\u003e\n\u003cli\u003eReported 10-25% local lead uplift in 3 months (2024 pilot)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Business Startups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEntrepreneurs launching new ventures need a fast digital presence; Yellow Pages Group offers entry-level packages that drive initial discovery-69% of SMBs in Canada found customers online in 2023, so these packages lower time-to-first-sale.\u003c\/p\u003e\n\u003cp\u003eThis segment is a long-term growth funnel: startups that scale typically expand spend on marketing from ~$250\/month to $1,200-$3,000\/month over 3-5 years, creating upsell paths to advanced services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: first-time founders\u003c\/li\u003e\n\u003cli\u003eOffer: affordable entry packages\u003c\/li\u003e\n\u003cli\u003eMetric: 69% SMB online discovery (Canada, 2023)\u003c\/li\u003e\n\u003cli\u003eUpsell: avg. marketing spend rises to $1.2k-$3k\/mo (3-5 yrs)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYellow Pages: Affordable local-SEO \u0026amp; listings driving 10-30% lead lifts for NZ SMBs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSMBs (incl. 97% of NZ firms) and local pros (45% of advertisers) are Yellow Pages' core buyers, needing affordable local-SEO, listings and reputation tools that boost leads 10-30% within 3-12 months; multi-location brands demand scalable management for 100+ sites, showing 10-25% local lead uplift (2024 pilots); startups use entry packages, upselling as monthly spend rises from ~NZD250 to NZD1.2k-3k over 3-5 years.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eShare\/Stat\u003c\/th\u003e\n\u003cth\u003eKey Need\u003c\/th\u003e\n\u003cth\u003eImpact (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMBs\u003c\/td\u003e\n\u003ctd\u003e97% NZ firms; 28% workforce\u003c\/td\u003e\n\u003ctd\u003eAffordable digital sales\u003c\/td\u003e\n\u003ctd\u003e15-30% lead lift (6-12m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal pros\u003c\/td\u003e\n\u003ctd\u003e45% advertisers\u003c\/td\u003e\n\u003ctd\u003eLocal search, reviews\u003c\/td\u003e\n\u003ctd\u003eCPL NZ$18; ~38% paid leads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchises\u003c\/td\u003e\n\u003ctd\u003e100+ locations\u003c\/td\u003e\n\u003ctd\u003eScalable listings\u003c\/td\u003e\n\u003ctd\u003e10-25% lead uplift (3m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStartups\u003c\/td\u003e\n\u003ctd\u003e69% online discovery ref\u003c\/td\u003e\n\u003ctd\u003eEntry packages, fast presence\u003c\/td\u003e\n\u003ctd\u003eSpend ↑ NZD250 → NZD1.2k-3k (3-5y)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Infrastructure and Hosting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. spends heavily on technological infrastructure: in 2024 it reported roughly CA$28m in tech and product operating costs, covering cloud fees (AWS\/Azure\/GCP), software licenses, and proprietary code maintenance; these funds sustain \u0026gt;99.5% uptime targets and sub-2s page loads, crucial for retaining advertisers and users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Marketing Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. spends heavily on sales force costs-base pay plus performance commissions-totaling roughly CAD 45-55m in SG\u0026amp;A annually (2024 reported SG\u0026amp;A ~CAD 210m; sales\/marketing a large slice). Marketing and lead-acquisition budgets add ~CAD 20-30m yearly to sustain brand reach and new client flow, supporting recurring revenue and market share retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Development and R and D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinuous product development at Yellow Pages Group Ltd. drives salaries for ~120 developers, UX designers, and product managers and consumed C$18.2m in R\u0026amp;D and platform costs in FY2024 (≈12% of digital revenue), funding new features to stay competitive with Google and local challengers and to track shifts in digital marketing and consumer behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Talent Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersonnel and Talent Management drives ~40% of Yellow Pages Group Ltd's operating expenses, covering admin, HR, and support beyond sales and tech; in FY2024 staff costs were NZD 28.6M, up 6% YoY as the firm raised pay to match NZ digital market medians.\u003c\/p\u003e\n\u003cp\u003eHigh-touch consulting and support account for an outsized share of OPEX-each account manager costs ~NZD 110k-140k fully loaded, raising churn risk if onboarding exceeds 14 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStaff costs FY2024: NZD 28.6M\u003c\/li\u003e\n\u003cli\u003ePersonnel = ~40% OPEX\u003c\/li\u003e\n\u003cli\u003eAccount manager fully loaded: NZD 110k-140k\u003c\/li\u003e\n\u003cli\u003ePay increases 6% YoY to match market\u003c\/li\u003e\n\u003cli\u003eOnboarding \u0026gt;14 days ↑ churn risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Acquisition and Verification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining Yellow Pages Group Ltd's business database incurs recurring costs for data purchases, cleaning, and third-party verification-estimated at ~5-8% of annual operating expenses (FY2024 revenue A$221.2m), roughly A$11-18m range if applied to Opex proxy.\u003c\/p\u003e\n\u003cp\u003eThese expenses keep listings current, reduce churn, and preserve the platform's value for users and advertisers; poor data quality cuts ad conversion and can lower ARPU.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring cost: data purchase, cleaning, verification\u003c\/li\u003e\n\u003cli\u003eEstimated range: ~A$11-18m (5-8% Opex proxy on A$221.2m)\u003c\/li\u003e\n\u003cli\u003eDirect impact: listing accuracy, advertiser ARPU, user trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFY2024 Cost Breakdown: Tech CA$28M, S\u0026amp;M CA$65-85M, R\u0026amp;D CA$18.2M, Staff NZD28.6M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor cost buckets: tech\/platform ~CA$28m (FY2024), sales \u0026amp; marketing ~CA$65-85m (part of CA$210m SG\u0026amp;A FY2024), R\u0026amp;D\/platform ~CA$18.2m, staff costs NZD28.6m (FY2024), data ops ~A$11-18m (5-8% Opex proxy on A$221.2m revenue FY2024); account manager fully loaded NZD110k-140k.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost item\u003c\/th\u003e\n\u003cth\u003eFY2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech \u0026amp; product\u003c\/td\u003e\n\u003ctd\u003eCA$28m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales \u0026amp; marketing\u003c\/td\u003e\n\u003ctd\u003eCA$65-85m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/platform\u003c\/td\u003e\n\u003ctd\u003eCA$18.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff (NZ)\u003c\/td\u003e\n\u003ctd\u003eNZD28.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData ops\u003c\/td\u003e\n\u003ctd\u003eA$11-18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcct manager FL\u003c\/td\u003e\n\u003ctd\u003eNZD110k-140k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription-Based Listing Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSubscription-based listing fees are Yellow Pages Group Ltd.'s most consistent revenue, with recurring subscriptions supporting digital presence; in FY2024 subscriptions contributed about CAD 85M of total revenue (roughly 60%), and multi-tier plans (basic to premium) vary price points from CAD 20-200+\/month for different visibility and analytics features. This model yields predictable cash flow aiding multi-year operational planning and CAPEX allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged SEO and SEM Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClients pay monthly fees for managed SEO and SEM, typically $300-$1,200 per month in 2025, sold as premium add-ons to basic Yellow Pages Group Ltd. listings and raising ARPU by ~25% per active advertiser. The technical complexity and measurable ROI mean businesses prefer expert management, and YP reported digital services growth of 18% YoY in FY2024, driven largely by paid search and SEO packages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsite Design and Hosting Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. earns one-time website design fees plus monthly hosting and maintenance charges, blending immediate project revenue with recurring income; in FY2024 the digital services unit grew 18% year-over-year, contributing ~15% of total revenues (C$72m of C$480m).\u003c\/p\u003e\n\u003cp\u003eWith 63% of SMBs in Canada reporting intent to upgrade websites in 2024, sustained hosting ARR (annual recurring revenue) supports cash flow and upsell opportunities, reducing churn through bundled SEO and security add-ons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance-Based Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerformance-based advertising drives incremental revenue via targeted display ads and featured placements in the directory and partner networks, letting advertisers buy prominence for keywords or categories during peak seasons; Yellow Pages Group Ltd. reported digital ad revenue of CAD 152.4M in FY2024, with programmatic and display growing ~8% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: seasonal keywords\/categories\u003c\/li\u003e\n\u003cli\u003eFormats: display, featured listings, partner network\u003c\/li\u003e\n\u003cli\u003ePricing: CPC\/CPM or fixed placement\u003c\/li\u003e\n\u003cli\u003e2024: CAD 152.4M digital ad revenue, +8% YoY\u003c\/li\u003e\n\u003cli\u003eBenefit: captures short-term marketing budgets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Insights and Premium Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eData Insights and Premium Analytics sells advanced reports and market-insight packages to clients needing deeper consumer and competitor data; in 2024 Yellow Pages Group Ltd. reported data-services revenue growth of ~18%, adding high-margin income streams.\u003c\/p\u003e\n\u003cp\u003eThese tools help mid-large firms justify marketing spends-clients see ROI lifts of 10-25% on average-and convert existing listings into analytics subscriptions, boosting ARPU (average revenue per user).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% data-services revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003e10-25% typical client ROI uplift\u003c\/li\u003e\n\u003cli\u003eHigher ARPU via analytics subscriptions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecurring revenue power: Subs C$85M + digital ads C$152M; analytics boost ARPU \u0026amp; ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSubscriptions (≈C$85M, 60% of FY2024), digital services (C$72M, 15%), and digital ads (C$152.4M) drive recurring and performance revenue; analytics\/data services grew ~18% in 2024, raising ARPU by ~25% and delivering client ROI of 10-25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions\u003c\/td\u003e\n\u003ctd\u003eC$85M\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e60% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital services\u003c\/td\u003e\n\u003ctd\u003eC$72M\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003eHosting, SEO\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ads\u003c\/td\u003e\n\u003ctd\u003eC$152.4M\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003ctd\u003eDisplay, programmatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData\/analytics\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003e10-25% client ROI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357720912203,"sku":"ypg-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/ypg-canvas-business-model.webp?v=1779169046","url":"https:\/\/valuechainanalysis.com\/products\/ypg-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}