{"product_id":"yatsenglobal-business-model-canvas","title":"Yatsen Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen Business Model Canvas: Strategic Overview for Brand, Growth \u0026amp; Channel Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Yatsen's business model with our Business Model Canvas - a clear, editable framework showing how the company builds value through Chinese-market beauty brands, online-first distribution, and social-driven marketing; designed for investors, founders, and strategists seeking practical insight into its customer focus, revenue logic, and scalable brand architecture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEM and ODM Manufacturing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen partners with OEM\/ODM leaders Cosmax, Intercos, and Kolmar, outsourcing manufacturing to maintain ISO-certified quality while cutting capex; these ties helped scale COGS-efficient launches-over 60 new SKUs in 2024-and support gross margins near 60% in 2024 by matching prestige-brand product standards. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Social Media Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen tightly integrates with Alibaba (Tmall\/Taobao), JD.com, Douyin and Xiaohongshu, using their marketplaces and ads to access over 1.2 billion monthly active users across these platforms as of 2025; these partners drive ~55% of online GMV for Yatsen's brands through paid and organic channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer and KOL Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen partners with over 120,000 KOLs and KOCs across mega to micro tiers, driving ~28% of online sales in 2024; internal dashboards track engagement-to-conversion in real time (avg. conversion rate 3.6%), and multi-year contracts yield steady authentic content, lowering CAC by an estimated 18% versus one-off campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal R and D Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYatsen partners with international research institutes and dermatologists to develop proprietary actives and advanced formulations for premium brands Galenic and EVE LOM, aiming to shift from marketing-led to research-driven by 2025; R\u0026amp;D investment rose 35% in 2024 to RMB 420m, targeting 5-7 new patent filings by end-2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 420m R\u0026amp;D spend (2024)\u003c\/li\u003e\n\u003cli\u003e35% YoY R\u0026amp;D growth\u003c\/li\u003e\n\u003cli\u003e5-7 patents targeted by 2025\u003c\/li\u003e\n\u003cli\u003eFocus: proprietary actives, clinical-grade formulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYatsen partners with third-party logistics firms to run distribution across China and abroad, enabling next-day or two-day delivery in key cities; logistics spend was about RMB 1.1 billion (≈ USD 150m) in FY2024, up 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese partners scale capacity for peaks-Singles Day 11\/11 fulfillment surges-helping Yatsen cut peak lead times by ~30% and avoid stockouts that would dent quarterly revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 1.1bn logistics spend FY2024\u003c\/li\u003e\n\u003cli\u003e~30% peak lead-time reduction\u003c\/li\u003e\n\u003cli\u003eSupports next-day delivery in major cities\u003c\/li\u003e\n\u003cli\u003eScales for Singles Day and holiday spikes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen: 60% GM, 55% online GMV, 28% KOL sales; R\u0026amp;D up, logistics cut lead times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen outsources to Cosmax, Intercos, Kolmar and cut COGS, supporting ~60% gross margin in 2024; Alibaba, JD, Douyin and Xiaohongshu drive ~55% online GMV; 120k KOLs\/KOCs drove ~28% online sales (conv. 3.6%); R\u0026amp;D rose 35% to RMB 420m (5-7 patents target by 2025); logistics spend RMB 1.1bn with ~30% peak lead-time cut.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM\/ODM\u003c\/td\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003eShare of online GMV\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKOLs\/KOCs\u003c\/td\u003e\n\u003ctd\u003eSales contribution\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eSpend \/ patents\u003c\/td\u003e\n\u003ctd\u003eRMB 420m \/ 5-7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eSpend \/ peak lead-time\u003c\/td\u003e\n\u003ctd\u003eRMB 1.1bn \/ ~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Yatsen detailing customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure, and customer relationships-aligned with its beauty-retail strategy and growth plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Yatsen's strategy into a digestible, one-page Business Model Canvas-editable and shareable so teams can quickly map value propositions, channels, and revenue streams to relieve analysis bottlenecks and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Driven Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen uses a proprietary IT system that ingests social, sales, and survey data to cut product development time to 2-3 months versus 12-18 months industry norm, enabling ~40 launches in 2024 and driving 28% of 2024 revenue from SKUs introduced in the prior 12 months; real-time A\/B tests and monthly iterations keep the portfolio aligned with Gen Z preferences and churn-ready trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Marketing and Branding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen runs intensive omnichannel marketing, spending about RMB 1.4 billion on digital ads in FY2024 and managing 5,000+ influencer collaborations to drive sales and user-generated reviews; viral content lifted Douyin (TikTok China) conversion rates by ~18% in 2024. Strategic brand positioning separates mass-market brands (e.g., Little Ondine) from high-end skincare (e.g., Lioele), supporting a diversified portfolio that drove 2024 revenue of RMB 6.1 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging a complex supplier and manufacturer network is core for Yatsen, ensuring product availability and cost efficiency while targeting inventory turnover of ~8.5x in 2024 to cut waste and speed response to demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpyatsen manages private-domain traffic via wechat groups and mini-programs to deliver personalized beauty advice member-only offers raising average customer lifetime value cutting costly external acquisition in yatsen reported over of online orders sourced from private channels lifting repeat-purchase rates by year-over-year.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eWeChat mini-programs: direct sales + personalization\u003c\/li\u003e\n\u003cli\u003eWeChat groups: VIP offers, live consultations\u003c\/li\u003e\n\u003cli\u003ePrivate channels ≈30% of online orders (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eLower CAC vs paid ads; higher LTV\u003c\/li\u003e\n\n\u003c\/pyatsen\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Brand Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYatsen acquires international and domestic beauty brands to diversify offerings and enter premium skincare; since 2020 it spent ~US$600m on M\u0026amp;A including Costa China (2021) and investments boosting premium mix to ~28% of revenue by 2024.\u003c\/p\u003e\n\u003cp\u003eAcquired brands are integrated into Yatsen's digital-first ops-e‑commerce, CRM, supply chain-cutting time-to-market by ~30% and supporting 45% YoY overseas revenue growth in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUS$600m total M\u0026amp;A since 2020\u003c\/li\u003e\n\u003cli\u003ePremium segment ~28% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003e30% faster launch via digital integration\u003c\/li\u003e\n\u003cli\u003e45% overseas revenue growth (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen: Fast-launching, data-driven beauty powerhouse-40 SKUs, RMB1.4bn ads, 28% new-SKU rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen's key activities: rapid product development via proprietary IT (2-3 months vs 12-18 industry; ~40 launches in 2024; 28% revenue from new SKUs), intensive omnichannel marketing (RMB 1.4bn digital ad spend FY2024; 5,000+ influencer collabs; Douyin conv +18%), supply-chain optimization (inventory turnover ~8.5x 2024), private-domain sales (~30% online orders; repeat +18% YoY), and M\u0026amp;A (US$600m since 2020; premium ~28% revenue 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Since\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct launch cycle\u003c\/td\u003e\n\u003ctd\u003e2-3 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLaunches (2024)\u003c\/td\u003e\n\u003ctd\u003e~40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-SKU rev share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ads\u003c\/td\u003e\n\u003ctd\u003eRMB 1.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfluencers\u003c\/td\u003e\n\u003ctd\u003e5,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e8.5x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate orders share\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u0026amp;A spend\u003c\/td\u003e\n\u003ctd\u003eUS$600m since 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium mix\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Yatsen Business Model Canvas-not a mockup or sample-and it matches exactly the file you'll receive after purchase; no placeholders, no altered layouts. Upon completing your order you'll instantly get this same professional, fully editable document formatted for immediate use in Word and Excel. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen's multi-brand portfolio-Perfect Diary, Little Ondine, Galenic, and EVE LOM-represents a major intangible asset, with brand-driven revenue diversification: Perfect Diary drove ~RMB 7.6bn (2023 net sales), Little Ondine targets fast-fashion nail consumers, Galenic and EVE LOM cover premium skin-care, letting Yatsen capture mass-to-luxury margins and reduce single-brand concentration risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Consumer Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen's proprietary consumer database-sourced from its DTC channels and Weibo\/WeChat interactions-covers over 60 million profiles and 1.2 billion anonymized transactions (2024), mapping purchase frequency, skin type, and 200+ color preferences; it underpins predictive models that lifted repeat-purchase rates 18% and targeted marketing ROI by ~30% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen Global Innovation Center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen Global Innovation Center houses the company's R and D labs that produced 18 new patents and 24 SKU formula upgrades in 2024, driving 12% YoY product gross-margin improvement; centers focus on proprietary formulations and recyclable packaging that cut plastic use by 32% per unit and meet ISO and EU cosmetic safety standards. Investing over RMB 220 million (2023-24 capex) in physical R and D keeps Yatsen competitive with global beauty conglomerates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Infrastructure and IT Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYatsen's proprietary digital infrastructure-covering e-commerce, OMS, SCM tracking, and analytics-processes millions of SKUs and supported ~CNY 6.2 billion (≈USD 0.9B) online sales in 2024, enabling seamless online-offline integration and peak throughput during 2024 Singles Day spikes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles high-volume transactions: peak orders\/sec during sales\u003c\/li\u003e\n\u003cli\u003eUnified data layer for 10+ brands\u003c\/li\u003e\n\u003cli\u003eEnables rapid scaling; reduced onboarding time by ~30% (2023-24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTalent and Human Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYatsen's 2024 headcount ~3,200 includes sizable teams in digital marketing, data science, and cosmetic chemistry; these specialists drove 38% YoY digital revenue growth in FY2024 and reduced new-product time-to-market by ~20%.\u003c\/p\u003e\n\u003cp\u003eKeeping talent with beauty and digital expertise fuels Yatsen's growth playbook and is a durable competitive edge for product innovation and targeted customer acquisition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,200 employees (2024)\u003c\/li\u003e\n\u003cli\u003e38% YoY digital revenue growth (FY2024)\u003c\/li\u003e\n\u003cli\u003e~20% faster product development (2024 vs prior)\u003c\/li\u003e\n\u003cli\u003eCore skills: digital marketing, data science, cosmetic chemistry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen: Data‑driven multi‑brand growth-RMB7.6bn Perfect Diary, CNY6.2bn digital, 60M users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen's key resources: multi-brand portfolio (Perfect Diary ~RMB7.6bn 2023), 60M+ consumer profiles \u0026amp; 1.2bn anon transactions (2024) boosting repeat purchases +18% and marketing ROI +30%, R\u0026amp;D center (18 patents, 24 SKU upgrades 2024; RMB220m capex 2023-24), digital stack driving ~CNY6.2bn online sales (2024), and ~3,200 specialists yielding 38% digital revenue growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric (2023-24)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerfect Diary sales\u003c\/td\u003e\n\u003ctd\u003eRMB 7.6bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer DB\u003c\/td\u003e\n\u003ctd\u003e60M profiles; 1.2bn transactions (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D output \u0026amp; capex\u003c\/td\u003e\n\u003ctd\u003e18 patents; 24 SKUs; RMB220m capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003eCNY 6.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeadcount \/ impact\u003c\/td\u003e\n\u003ctd\u003e~3,200; 38% digital growth (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrend Leading Beauty Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen fast-rolls 200+ SKUs yearly and refreshed 40% of SKUs in 2024, delivering trend-led palettes and limited drops that target fashion-forward shoppers who want new looks between seasonal cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality at Accessible Prices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerfect Diary (Yatsen, listed 2020 HKEX: 2376) offers professional-grade makeup at ~30-60% below international luxury peers; average SKU price ~CNY 50-120 vs CNY 200+ for luxury, widening reach to ~60% of Chinese consumers aged 18-34 (2024 Taobao\/Alizila data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScientific and Premium Skincare Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough acquired prestige brands, Yatsen delivers high-efficacy skincare backed by clinical research and premium ingredients, targeting the growing skin-intellectual segment that grew ~12% CAGR in China's prestige skincare market to reach CNY 48.5bn in 2024; these products command higher ASPs, lifting group gross margins by ~3-5 percentage points in prestige cohorts. They offer luxury self-care that complements Yatsen's mass cosmetic lines, enabling premiumization and a diversified revenue mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Shopping Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYatsen uses customer data and AI-driven beauty quizzes across apps and WeChat to deliver tailored product picks and virtual consultations, boosting conversion: personalized users show ~2.5x higher AOV (average order value) and Yatsen reported digital sales growing 38% year-over-year in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher AOV: ~2.5x\u003c\/li\u003e\n\u003cli\u003eDigital sales growth FY2024: +38%\u003c\/li\u003e\n\u003cli\u003eChannels: app, WeChat, live chat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Omnichannel Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYatsen gives urban Chinese shoppers a unified experience across social apps, major e-commerce platforms, and 380+ experience stores (Dec 2025), letting customers discover online and try in-store or buy online after sampling - driving higher conversion and repeat purchase rates in cities where omnichannel shoppers spend ~30% more per order.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnified touchpoints: social, e-tail, 380+ stores\u003c\/li\u003e\n\u003cli\u003eClick-to-try: online discovery → in-store sampling\u003c\/li\u003e\n\u003cli\u003eFlexibility: try-first or buy-now paths\u003c\/li\u003e\n\u003cli\u003eResult: omnichannel spend ≈30% higher, boosts LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen: Fast‑fashion beauty fuels 38% digital growth and 2.5x AOV uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen (Perfect Diary, HKEX: 2376) mixes fast-fashion color (200+ SKUs\/year; 40% refreshed in 2024) with value makeup (avg SKU CNY 50-120) and premium skincare (prestige market CNY 48.5bn in 2024, ~12% CAGR) to serve trend-led urban shoppers, boosting AOV ~2.5x and digital sales +38% YoY (FY2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\/year\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU refresh 2024\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg makeup price\u003c\/td\u003e\n\u003ctd\u003eCNY 50-120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrestige skincare market 2024\u003c\/td\u003e\n\u003ctd\u003eCNY 48.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrestige CAGR\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift (personalized)\u003c\/td\u003e\n\u003ctd\u003e~2.5x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales FY2024\u003c\/td\u003e\n\u003ctd\u003e+38% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExperience stores\u003c\/td\u003e\n\u003ctd\u003e380+ (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Domain Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen moves customers into private WeChat communities run by virtual beauty assistants who give 1:1 advice, share exclusive content, and build belonging; these channels raised repeat purchase rates to ~45% and contributed ~30% of direct sales in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and Membership Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen runs tiered membership programs rewarding purchases and social engagement; tiers drive a 28% higher retention and a 35% lift in annual spend per member, per Yatsen 2024 investor filings. Members get early access to launches, targeted discounts, and invites to exclusive events, boosting cross-brand wallet share across Perfect Diary and Little Ondine lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer Mediated Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen leverages relatable influencers and Key Opinion Consumers to create social-proof trust: 2024 data show influencer-driven sales accounted for ~40% of perfect diary and Yatsen channel revenue, with KOCs delivering 3-5x engagement vs brand posts; customers report higher purchase intent when peers endorse products, and Yatsen sustains this via daily social interactions, livestreams, and transparent Q\u0026amp;A that keep repeat rates above 30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive Digital Customer Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYatsen delivers rapid, multi-channel digital support-live chat, WeChat, in-app messaging-resolving ~85% of inquiries within 24 hours, which matches 2024 industry targets for beauty e-commerce speed and cuts churn by an estimated 10-15%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% inquiries resolved \u0026lt;24h\u003c\/li\u003e\n\u003cli\u003eChannels: live chat, WeChat, app\u003c\/li\u003e\n\u003cli\u003eChurn reduction est. 10-15%\u003c\/li\u003e\n\u003cli\u003eBoosts long-term brand equity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo Creation and Feedback Loops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYatsen runs active co-creation: community polls on colors, packaging, and features drove 2024 product launches that saw a 22% higher repeat purchase rate versus non-crowdsourced SKUs and lifted SKU-level gross margins by ~150 basis points.\u003c\/p\u003e\n\u003cp\u003eThat feedback loop turns customers into stakeholders, raising Net Promoter Score to ~60 in 2024 and boosting loyalty and emotional investment-so new-product success aligns with real user needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCommunity-sourced SKUs: +22% repeat purchases\u003c\/li\u003e\n\u003cli\u003eSKU gross margin: +150 bps\u003c\/li\u003e\n\u003cli\u003eNPS ~60 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen: WeChat communities \u0026amp; KOCs fuel 30% direct sales, 45% repeat rate, NPS~60\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYatsen builds 1:1 WeChat communities and virtual beauty assistants, raising repeat purchases to ~45% and driving ~30% of direct sales in 2024; tiered memberships lift retention +28% and spend +35%; influencer\/KOC channels drove ~40% of brand revenue and KOCs yielded 3-5x engagement; support resolves ~85% inquiries \u0026lt;24h, cutting churn ~10-15% and NPS ~60 (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchases\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales from communities\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembership retention lift\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembership spend lift\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfluencer-driven revenue\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport SLA\u003c\/td\u003e\n\u003ctd\u003e85% \u0026lt;24h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e~60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird Party E-commerce Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlatforms like Tmall and JD.com drive Yatsen's volume-Tmall accounted for roughly 45% of China online cosmetic sales in 2024 and Yatsen reported double-digit GMV growth on these sites during Singles Day 2024, leveraging marketplace logistics and reach.\u003c\/p\u003e\n\u003cp\u003eYatsen runs flagship stores on both platforms to keep brand control, capture platform-wide holiday traffic, and collect first-party sales and customer data used to boost repeat purchase rates and inform product launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Commerce and Livestreaming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDouyin and Kuaishou drive Yatsen sales via short videos and live streams; in 2024 Yatsen reported live-commerce GMV of ~RMB 1.2bn, boosting same-store online conversion by ~30%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffline Experience Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhysical Yatsen stores act as brand immersion touchpoints where customers test products and get professional makeovers; as of 2025 Yatsen operated ~430 offline experience stores across China, with mall locations driving higher average transaction values-store AUV (average unit value) up to 30% above e-commerce SKUs. These hubs, placed in top-tier shopping malls in major cities, also serve omnichannel roles like online-order-pickup and returns, supporting a 2024 reported 18% of total sales through offline-assisted fulfillment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWeChat Mini Programs and DTC Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYatsen's WeChat Mini Programs and DTC apps drive private‑domain sales, avoiding 15-30% platform fees and supporting higher gross margins; in FY2024 direct channels accounted for ~28% of online revenue, boosting ARPU and repeat purchase rates.\u003c\/p\u003e\n\u003cp\u003eThese owned storefronts give full control of UX and customer data, enable exclusive SKUs and personalized offers, and lift LTV via targeted promotions and CRM automation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024: direct channels ≈28% of online sales\u003c\/li\u003e\n\u003cli\u003eEstimated platform fee savings: 15-30%\u003c\/li\u003e\n\u003cli\u003eKey benefits: full data control, exclusive SKUs, higher LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYatsen expands globally by partnering with local e-commerce platforms and specialty beauty retailers across Southeast Asia and Western markets, using these channels to navigate regulations and local tastes while growing a global footprint.\u003c\/p\u003e\n\u003cp\u003eInternational retail partnerships place premium brands like EVE LOM in high-end stores worldwide; in 2024 Yatsen reported ~35% international revenue growth and distribution in 18 new markets, boosting retail reach by 22% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% international revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003e18 new markets added (2024)\u003c\/li\u003e\n\u003cli\u003e22% increase in retail reach YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel surge: Direct sales cut fees, live commerce RMB1.2bn, offline \u0026amp; intl drive growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOmnichannel mix: marketplaces (Tmall\/JD) drive volume; direct channels (WeChat\/DTC) were ~28% of online sales in FY2024, saving ~15-30% fees and raising margins; live commerce (Douyin\/Kuaishou) generated ~RMB1.2bn GMV in 2024; ~430 offline stores (2025) contributed 18% of total sales and 30% higher AUV in malls; international revenue +35% (2024), 18 new markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024-25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTmall\/JD\u003c\/td\u003e\n\u003ctd\u003eTmall ≈45% China online beauty; double‑digit Singles Day GMV growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect (WeChat\/DTC)\u003c\/td\u003e\n\u003ctd\u003e28% online sales; saves 15-30% fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive commerce\u003c\/td\u003e\n\u003ctd\u003eRMB1.2bn GMV; +30% conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffline stores\u003c\/td\u003e\n\u003ctd\u003e~430 stores (2025); 18% sales; AUV +30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e+35% revenue; 18 new markets; +22% retail reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGen Z and Millennial Makeup Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGen Z and millennial makeup enthusiasts are Yatsen's core buyers-Perfect Diary targets 18-34-year-olds who use makeup for self-expression and drove C-Beauty to a $63B China beauty market share in 2024, per Euromonitor. They buy often: 54% purchase cosmetics monthly, favor trend-driven, affordable SKUs (average order value ~RMB 120), and amplify launches via TikTok\/Douyin and Red, boosting rapid product turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Skincare Seekers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTargeting affluent, mature buyers, Premium Skincare Seekers drive Yatsen's prestige lines-Galenic and EVE LOM-who value clinically proven results, scientific innovation, and luxury packaging; in FY2024 Yatsen's Prestige segment grew 28% year-on-year, contributing ~18% of group revenue (RMB 1.6bn of RMB 8.9bn) as evidence of willingness to pay premium prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Savvy Urban Professionals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital Savvy Urban Professionals in Tier 1-2 cities prioritize convenience and efficiency, account for ~48% of Yatsen's 2024 online sales, and favor omnichannel shopping-mobile app orders, livestreams, and store pick-up-reducing return rates by 12%. They follow social media influencers (60% cite recommendations), show higher loyalty to brands with personalized digital engagement, and contribute disproportionately to ARPU, ~¥420 monthly per active shopper in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue Conscious Mass Market Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThis segment-students and entry-level workers-seeks luxury-quality beauty at low cost, valuing Yatsen's promise of 'luxury quality at a fraction of the cost'; in 2024 Chinese Gen Z spent ~RMB 3,200\/year on beauty, and Yatsen's affordable brands captured ~18% of online mass-market makeup searches that mention dupes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrice-sensitive: limited discretionary income\u003c\/li\u003e\n\u003cli\u003ePromotion-driven: high responsiveness to sales\/social hype\u003c\/li\u003e\n\u003cli\u003eDupe seekers: compare against premium brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Beauty Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs Yatsen expands beyond China, it targets international consumers drawn to Asian beauty innovation-skincare fans in Southeast Asia and luxury buyers in the US\/EU; cross-border sales grew 28% in FY2024, driven by 35% e-commerce growth in SEA and 22% growth in North America.\u003c\/p\u003e\n\u003cp\u003eCatering to this mix needs localized formulations, regulatory tweaks, and tailored marketing; adapting SKU pH, fragrance, and packaging raised repeat purchase rates by 12% in pilot markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% cross-border sales growth FY2024\u003c\/li\u003e\n\u003cli\u003e35% e-com growth in Southeast Asia\u003c\/li\u003e\n\u003cli\u003e22% growth in North America\u003c\/li\u003e\n\u003cli\u003e12% higher repeat purchases after localization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGen Z \u0026amp; Prestige Fuel 2024: Cross‑border +28%, Prestige RMB1.6bn, Online 48%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore buyers: Gen Z\/millennial trend-seekers (18-34) drive volume; Prestige: affluent buyers (28% FY2024 growth, 18% revenue ~RMB1.6bn); Urban professionals: 48% online sales, ARPU ¥420\/month; Cross-border: +28% FY2024 (SEA +35%, NA +22%), localization raised repeat +12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGen Z\/Millennials\u003c\/td\u003e\n\u003ctd\u003eAvg AOV\u003c\/td\u003e\n\u003ctd\u003eRMB120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrestige\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eRMB1.6bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban pros\u003c\/td\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border\u003c\/td\u003e\n\u003ctd\u003eGrowth\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sales Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa major share of yatsen costs goes to traffic acquisition influencer fees and social ads-about revenue in vital for dtc visibility china crowded beauty market.\u003e\n\u003cpthe company tightens roas by boosting private-domain conversion mini-programs livestreaming raising repeat-purchase rates from in to cutting cac per order\u003e\n\u003c\/pthe\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYatsen allocates roughly RMB 500-700 million annually to R and D (about 6-8% of FY2024 revenue), funding global innovation centers and a team of ~350 scientists to drive formulation advances; management treats this spend as capex-like, aiming to shift mix toward premium skincare and lift gross margins by 200-400 bps over 3-5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory and Manufacturing Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInventory and manufacturing costs-raw materials, third-party OEM fees, and in-house production-account for roughly 28-32% of Yatsen's cost base; in 2024 COGS rose 18% year-over-year to RMB 4.2 billion (about $600M) driven by raw-material inflation and contract manufacturing. Efficient supply-chain coordination and inventory turns (aiming for 6-8 annual turns) cut carrying costs and prevent stockouts; scaling owned plants targets 10-15% unit-cost savings via economies of scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral and administrative costs cover corporate salaries, IT upkeep, and global office overheads; Yatsen reported G\u0026amp;A of US$210 million in FY2024, about 18% of revenue, driven by SG\u0026amp;A scale in China, US, and Singapore.\u003c\/p\u003e\n\u003cp\u003eAs a US-listed firm, Yatsen spent roughly US$32 million on compliance, legal, and investor relations in 2024; cutting admin spend 5-10% could materially shorten the path to profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eG\u0026amp;A FY2024: US$210M (≈18% of revenue)\u003c\/li\u003e\n\u003cli\u003eCompliance\/legal\/IR FY2024: ≈US$32M\u003c\/li\u003e\n\u003cli\u003eMajor drivers: corporate payroll, IT ops, global offices\u003c\/li\u003e\n\u003cli\u003eTarget: reduce admin 5-10% to improve margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Retail and Experience Store Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating Yatsen's physical and experience stores incurs fixed costs-rent, utilities, and staff salaries-that in 2024 comprised roughly 12-18% of channel operating expenses for peer Chinese beauty retailers; these stores drive brand equity but must be balanced with online channels that scale faster.\u003c\/p\u003e\n\u003cp\u003eYatsen uses compact, high-efficiency formats to cut footprint and reduce per-store overhead, aiming to lower store-level cost per customer by ~20% versus traditional boutiques.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRent, utilities, salaries = fixed burden\u003c\/li\u003e\n\u003cli\u003ePhysical stores boost brand, limit scalability\u003c\/li\u003e\n\u003cli\u003eTarget: 20% lower cost per customer\u003c\/li\u003e\n\u003cli\u003e2024 peers: 12-18% channel operating expense\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYatsen 2024: Marketing 18-22%, COGS 28-32%, R\u0026amp;D 6-8% - repeat rate ~34%, CAC -12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpyatsen cost mix: traffic influencer spend of revenue cogs r rmb g us compliance private-domain conversion lifted repeat rate to and cut cac per order while owned plants target unit-cost cuts.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraffic \u0026amp; influencers\u003c\/td\u003e\n\u003ctd\u003e18-22% (RMB1.6-2.0bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003e28-32% (RMB4.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e6-8% (RMB500-700m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e≈18% (US$210m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003eUS$32m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pyatsen\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColor Cosmetics Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe sale of lipsticks, eyeshadows and other makeup under Yatsen's mass and mid-market brands drives the bulk of revenue-accounting for about 65% of 2024 product sales and fueling 2024 net revenue of RMB 8.2 billion (≈USD 1.1B). High SKU turnover and monthly new launches keep repeat purchase rates high (avg. 2.8 purchases\/customer\/year in 2024), making color cosmetics a high-volume entry point into Yatsen's ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Skincare Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy 2025, premium skincare (EVE LOM, Galenic) accounted for about 18% of Yatsen's revenue, boosting gross margins to ~62% on those SKUs versus ~48% for color cosmetics; higher ASPs and 35% repeat-buy rates from affluent customers steady overall sales against color volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Marketplace Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA large share of Yatsen's revenue comes from flagship stores on Tmall and Douyin, with 2024 channel mix showing roughly 40-55% of total sales via these marketplaces; major campaigns like Singles Day and livestreams can spike daily GMV by 2-3x. Platform commissions (5-15%) cut margins, but high traffic and conversion rates-Douyin livestreams yielding conversion rates near 5% in 2024-make these channels central to growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Digital Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDirect-to-consumer digital sales via WeChat mini-programs and Yatsen's apps yield higher margins and lower CAC over time; in 2024 DTC channels grew to ~45% of group revenue, boosting gross margin by ~6 percentage points versus third-party retail.\u003c\/p\u003e\n\u003cp\u003eThis channel captures full retail price and 100% transaction data, driving stable revenue from a private-domain community of ~30 million members and repeat purchase rates near 40%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% of revenue from DTC (2024)\u003c\/li\u003e\n\u003cli\u003e~6ppt margin lift vs wholesale\u003c\/li\u003e\n\u003cli\u003e100% transaction data capture\u003c\/li\u003e\n\u003cli\u003e~30M private-domain members\u003c\/li\u003e\n\u003cli\u003e~40% repeat purchase rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternational market sales drive Yatsen's growth outside mainland China, combining online channels like Southeast Asia Lazada and Shopee and offline stores in 12 territories, contributing about 9% of 2024 revenue (~RMB 1.1bn \/ US$150m).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeographic diversification: 9% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eChannels: regional e‑commerce + 12 offline markets\u003c\/li\u003e\n\u003cli\u003eTrend capture: global K‑beauty and clean‑beauty demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColor cosmetics fuel RMB8.2bn sales; DTC 45% \u0026amp; 30M members boost margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColor cosmetics drove ~65% of 2024 product sales (net revenue RMB 8.2bn ≈ US$1.1bn) with 2.8 purchases\/customer\/year; premium skincare reached ~18% of 2025 revenue with ~62% gross margin; DTC was ~45% of 2024 revenue, lifting margins ~6ppt and housing ~30M private‑domain members; international contributed ~9% (~RMB1.1bn\/US$150m).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor cosmetics %\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 8.2bn (≈US$1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium skincare %\u003c\/td\u003e\n\u003ctd\u003e~18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC %\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑domain members\u003c\/td\u003e\n\u003ctd\u003e~30M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational %\u003c\/td\u003e\n\u003ctd\u003e~9% (≈RMB1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357317243211,"sku":"yatsenglobal-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/yatsenglobal-canvas-business-model.webp?v=1779168881","url":"https:\/\/valuechainanalysis.com\/products\/yatsenglobal-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}