Viva Energy Group Value Chain Analysis
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This Viva Energy Group Value Chain Analysis gives a clear, structured view of how the company creates value across support and primary activities. The page already includes a real preview of the analysis, so you can see exactly what the product looks like before buying. Purchase the full version to get the complete ready-to-use report.
Support Activities
Firm Infrastructure
Viva Energy Group's firm infrastructure links the Geelong Refinery, terminals, service stations, and corporate controls, so the group can run a capital-heavy, safety-sensitive network as one system. This matters because Viva Energy Group handled the Geelong Refinery, more than 900 sites in its retail network, and nationwide fuel supply under tight compliance and risk controls. One clear control layer helps protect uptime, stock flow, and margin discipline across refining, wholesale, and retail.
Human Resource Management
Human resource management is critical for Viva Energy Group because it needs refinery operators, logistics crews, retail staff, and safety specialists to keep fuel, chemicals, and bitumen moving safely 24/7. In FY2025, this meant hiring and keeping skills that protect uptime, plant safety, and service at fuel sites and terminals. Strong training also lowers handling errors in high-risk products.
Technology Development
Viva Energy Group uses process control, blending systems, and digital inventory tools to protect yield and uptime at its 120,000 barrels-a-day Geelong refinery. These systems also help track stock, set prices, and lift product quality across retail and commercial channels. In FY2025, that tech focus mattered because even small gains in refinery availability and stock accuracy can move margins in a fuel business with thin spreads.
Procurement
In Viva Energy Group's FY2025 procurement, the focus is on buying crude oil, refined products, additives, equipment, and transport services at the right cost and time. This matters because these inputs keep fuel, lubricants, chemicals, and bitumen moving through the network. Strong sourcing helps protect gross margin, limit supply shocks, and support steady service to retail and commercial customers.
Good supplier terms and freight control also matter when global fuel markets stay volatile.
Viva Energy's FY2025 support systems kept fuel flowing and margins protected
Viva Energy Group's support activities in FY2025 centered on keeping a 120,000 barrels-a-day refinery, 900+ retail sites, and nationwide supply chain running safely and at low cost. Procurement, tech, and people systems all aimed to protect uptime, stock accuracy, and margin in a thin-spread fuel business. Strong controls mattered most where outages or supply delays can hit earnings fast.
| FY2025 support focus | Key data |
|---|---|
| Assets | 120,000 bpd refinery; 900+ sites |
| People | 24/7 safety-critical roles |
| Procurement | Crude, additives, freight, equipment |
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Primary Activities
Inbound Logistics
Viva Energy Group's inbound logistics moves crude, imported fuels, and additives through its import terminals and storage system, feeding the Geelong Refinery and terminal network. The Geelong Refinery has a nameplate capacity of about 120,000 barrels a day, so steady intake matters for supply continuity. In FY2025, this flow sat at the core of its fuel supply chain, where delays or stock gaps can quickly hit availability and margin.
Operations
In FY2025, Viva Energy Group's Geelong refinery, Australia's largest, processed up to 120,000 barrels a day into saleable fuels, lubricants, chemicals, and bitumen. This is where feedstock turns into margin, so yield improvement and energy control matter most. Blending and dispatch discipline also help protect output quality and reduce unit costs.
Outbound Logistics
Viva Energy Group moves fuel from the Geelong refinery and terminal network to retail stations, commercial sites, and other customers, so tanker fleets, depots, and storage timing are critical to keep supply available across Australia. Its FY2025 reporting still centered on a national distribution system serving more than 1,000 service stations and large commercial demand centers. This outbound logistics layer protects fill rates, reduces stockouts, and supports steady fuel availability.
Marketing and Sales
Viva Energy Group sells through Shell-branded retail sites and direct commercial relationships, so Marketing and Sales connects the brand to both roadside consumers and larger fleet and industrial buyers. Pricing, promotions, and local brand visibility help drive fuel and convenience-store traffic, while account management supports recurring contracts with commercial customers. In FY2025, this channel mattered because it turns demand into volume across retail, business-to-business, and bulk supply sales.
Service
In FY2025, Viva Energy Group's service activity centered on fuel quality checks, network reliability, and account support, which kept retail and commercial customers supplied with less downtime. This post-sale work matters because even short fuel interruptions can hit sales, fleet use, and store traffic, so it helps protect repeat demand. Strong service also supports the value chain by reducing complaints, keeping sites compliant, and making contract renewals easier.
Viva Energy's FY2025 engine: 120,000 bpd, 1,000+ sites, one national network
In FY2025, Viva Energy Group's primary activities stayed tied to three hard numbers: Geelong Refinery at about 120,000 barrels a day, more than 1,000 service stations, and a national fuel network that turns crude into supply and moves it to market fast.
Refining, blending, and dispatch drive margin, while retail and commercial sales convert that supply into volume. Service then protects uptime, quality, and repeat demand.
| FY2025 focus | Key data |
|---|---|
| Refining | 120,000 bpd |
| Retail network | 1,000+ sites |
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Frequently Asked Questions
Viva Energy Group's value chain is anchored by Australia's largest refinery and fuel distribution. The business links 1 large refinery, 4 support activities, and 5 primary activities to turn crude and imports into retail and commercial sales. That structure creates scale, but it also makes reliability and turnaround planning essential across Australia.
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