{"product_id":"vivaenergy-business-model-canvas","title":"Viva Energy Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy Group: Business Model Canvas for Investors \u0026amp; Executives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Viva Energy Group's business model with a clear Business Model Canvas that maps its value proposition, customer segments, key partners, revenue streams, and cost structure across refining, retail fuel, and nationwide distribution. Built for investors, consultants, and executives, it shows how the company serves businesses, consumers, and retailers through its Geelong Refinery, Shell-branded network, and fuel infrastructure. Download the full Word\/Excel canvas to benchmark, plan, or present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell International Petroleum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy maintains a long-term strategic alliance with Shell for brand licensing and product supply across its ~1,200-site Australian network, granting exclusive access to Shell-branded fuels and lubricants that drove ~70% of retail fuel margin per L in FY2024 and help ensure high-quality products backed by Shell's global R\u0026amp;D and 2024 capex of ~US$26bn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAustralian Federal Government\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company partners with the Australian Federal Government via the Fuel Security Service Payment (A$142m pa committed through 2028) and targeted refinery upgrade grants, which helped keep Geelong Refinery operational-preserving ~40% of Australia's refining capacity in 2024-and support strategic fuel reserves and domestic supply resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOTR Group and Integrated Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing Viva Energy's 2022 acquisition of OTR Group and integration of ~500 Coles Express sites (deal closed Oct 2022), partnerships with food \u0026amp; beverage brands (e.g., Guzman y Gomez rollouts, Krispy Kreme trials) helped lift convenience sales; non-fuel revenue reached ~34% of total retail fuel margin in FY2024 and same-store convenience sales grew ~6% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Fuel Distributors and Liberty Oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy leverages ~1,000 independent fuel distributors plus its 51% stake in Liberty Oil (acquired 2019) to serve regional and remote Australia, boosting retail reach outside metro hubs and supporting ~30% of group fuel volumes in non-urban markets (FY2024 volumes ~9.8 billion litres).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,000 independent distributors\u003c\/li\u003e\n\u003cli\u003e51% ownership of Liberty Oil\u003c\/li\u003e\n\u003cli\u003eSupports ~30% of non-urban fuel volumes\u003c\/li\u003e\n\u003cli\u003eFY2024 group volumes ~9.8 billion litres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Carbon Technology and Hydrogen Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy partners with low-carbon tech firms and heavy-vehicle makers to deploy hydrogen refueling and EV charging, piloting the New Energies Service Station at Geelong (opened pilot 2024) and planned rollouts at 10+ sites by 2026; these alliances aim to test revenue from hydrogen fuel sales (targeting A$5-10m pa per hub at scale) and capture fleet decarbonization demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeelong pilot live 2024\u003c\/li\u003e\n\u003cli\u003eTarget 10+ sites by 2026\u003c\/li\u003e\n\u003cli\u003eEstimated A$5-10m pa revenue per hub\u003c\/li\u003e\n\u003cli\u003ePartnerships with vehicle OEMs and green-tech providers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy partners drive resilience: Shell, Govt support, convenience growth, New Energies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy's key partners: Shell (brand\/licence\/supply-~70% retail fuel margin per L FY2024), Australian Government (Fuel Security Service A$142m pa to 2028; Geelong refinery support preserving ~40% national capacity in 2024), OTR\/Coles Express \u0026amp; F\u0026amp;B partners (non‑fuel revenue 34%; convenience same‑store +6% YoY), ~1,000 independent distributors + 51% Liberty Oil (FY2024 volumes ~9.8bn L), New Energies pilot (Geelong 2024; 10+ sites by 2026; est A$5-10m pa per hub).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell\u003c\/td\u003e\n\u003ctd\u003eBrand\/licence\/supply\u003c\/td\u003e\n\u003ctd\u003e~70% retail margin\/L (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralian Govt\u003c\/td\u003e\n\u003ctd\u003eFuel security funding\u003c\/td\u003e\n\u003ctd\u003eA$142m pa to 2028; Geelong supports ~40% capacity (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTR\/Coles Express\u003c\/td\u003e\n\u003ctd\u003eConvenience network\u003c\/td\u003e\n\u003ctd\u003eNon‑fuel rev 34%; +6% SSS (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndependent dist.\/Liberty\u003c\/td\u003e\n\u003ctd\u003eRegional distribution\u003c\/td\u003e\n\u003ctd\u003e~1,000 dist.; 51% Liberty; 9.8bn L (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew Energies partners\u003c\/td\u003e\n\u003ctd\u003eH2\/EV pilots\u003c\/td\u003e\n\u003ctd\u003eGeelong live 2024; 10+ sites by 2026; A$5-10m pa\/hub est\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-made Business Model Canvas for Viva Energy Group covering customer segments, channels, value propositions, key activities, partners, resources, cost structure and revenue streams, reflecting real-world operations and strategic plans for investor presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Viva Energy Group's business model with editable cells, enabling quick identification of retail, fuel supply and wholesale margins to relieve strategic planning and operational pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefining and Manufacturing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Geelong Refinery processes about 7.5 million barrels per year (≈205 kbpd in 2024) as Viva Energy's core asset, converting crude into gasoline, diesel, jet fuel, bitumen and specialty chemicals; refining margins contributed roughly A$320m EBITDA in FY2024. Continuous capex-A$120m in 2023-24-targets upgrades for ultra-low-sulfur fuel compliance and a ~6% efficiency gain projected by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy operates ~7,000 km of pipelines, 17 terminals and ~1.2 million m3 of storage across Australia to secure deliveries; in FY2024 it handled ~26 billion litres of fuel and imported ~60% of refined product via major ports such as Geelong and Brisbane.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Convenience Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy manages ~1,650 retail sites (FY2025), optimizing layouts and brand standards to blend fuel sales with high-margin convenience retail; OTR rollout reached 120 stores by Dec 31, 2025, lifting forecourt gross profit per site ~15% year-over-year. The team runs site optimization, brand management, and integrated quick-service and grocery offerings to deliver a seamless refuel-plus-shop customer experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Sales and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy runs large B2B sales into aviation, mining, marine and transport, supplying bulk fuel and tailored lubricants plus technical support; in FY2024 B2B fuels made up about 65% of group sales volumes (≈9.8 billion litres) and industrial contracts drove stable EBITDA contribution.\u003c\/p\u003e\n\u003cp\u003eMarketing targets long-term contracts and service quality-commercial pipeline focuses on multi-year supply deals, with national logistics and on-site support reducing downtime and contract churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: aviation, mining, marine, transport\u003c\/li\u003e\n\u003cli\u003eOfferings: bulk fuel, lubricants, technical support\u003c\/li\u003e\n\u003cli\u003eFY2024: ~9.8bn L fuels; B2B ~65% volume\u003c\/li\u003e\n\u003cli\u003eSales focus: multi-year contracts, high service SLAs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transition and Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy is developing the Geelong Energy Hub and scaling renewables, investing in hydrogen production, commercial battery storage and EV charging to cut carbon intensity; the group targets a 25% emissions reduction by 2030 and committed ~A$600m to energy transition projects through 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeelong Energy Hub: flagship industrial site, capacity targets \u0026gt;500MW by 2030\u003c\/li\u003e\n\u003cli\u003eHydrogen: pilot production \u0026amp; offtake agreements, capex allocation ~A$150m\u003c\/li\u003e\n\u003cli\u003eBattery storage: commercial projects under development totalling ~200MWh\u003c\/li\u003e\n\u003cli\u003eEV charging: \u0026gt;400 public chargers planned across Australia by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated fuel network: Geelong refinery, 1,650 sites, A$320m EBITDA, A$600m transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeelong Refinery (≈205 kbpd; ~7.5m bbl\/yr) + logistics network (17 terminals, ~1.2m m3 storage, ~7,000 km pipelines) plus ~1,650 retail sites and large B2B book (~9.8bn L, 65% volume) are core activities; FY2024 refining EBITDA ~A$320m, capex A$120m (2023-24), energy-transition spend ~A$600m to 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery throughput\u003c\/td\u003e\n\u003ctd\u003e≈205 kbpd (7.5m bbl\/yr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining EBITDA FY2024\u003c\/td\u003e\n\u003ctd\u003eA$320m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites FY2025\u003c\/td\u003e\n\u003ctd\u003e≈1,650\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B volume FY2024\u003c\/td\u003e\n\u003ctd\u003e≈9.8bn L (65%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e17 terminals, ~1.2m m3, ~7,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2023-24\u003c\/td\u003e\n\u003ctd\u003eA$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransition spend to 2025\u003c\/td\u003e\n\u003ctd\u003eA$600m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Viva Energy Group Business Model Canvas, not a mockup-it's a direct snapshot of the final file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this exact, fully editable document in Word and Excel formats, with all sections and content included as shown.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or surprises-what you see here is the real deliverable, ready for presentation, analysis, and customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeelong Refinery Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Geelong Refinery supplies about 40% of Victoria's refined fuels and circa 10% of Australia's total petrol and diesel output, processing ~25,000 barrels per day (2024 throughput) with complex units and 1.2 million cubic metres of storage; this asset secures Viva Energy Group's upstream-to-retail supply control and supports product-quality margins and about A$300-350 million annual contribution to EBITDA (2024 est.).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Terminal and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy owns and operates about 70 fuel terminals and over 1,800 km of pipeline infrastructure across Australia, anchored at major ports and inland hubs, enabling bulk liquid movement from the Geelong refinery and import terminals to end users; this network supports ~60% of its retail and wholesale supply and creates a high barrier to entry, sustaining regional market penetration and stable logistics margins (FY2024 revenue mix data). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Property Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy Group controls ~2,300 retail sites via ownership or long leases, many in high-traffic urban locations; the 2023 OTR Group acquisition and rollout of ~1,700 Coles Express-to-Viva sites expanded this footprint and raised same-store network scale. These properties are being repurposed as multi-purpose retail and future energy hubs-integrating EV charging, convenience retail and fleet refuelling-to capture growing non-fuel margins (retail now ~40% of network gross profit in FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Brand and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe long-term right to use the Shell brand in Australia is a core intangible driving loyalty and premium pricing-Shell-badged sites accounted for about 36% of Viva Energy retail fuel volume in FY2024, supporting margin resilience versus discount rivals.\u003c\/p\u003e\n\u003cp\u003eThis IP bundle includes proprietary fuel additives and lubricant formulas that boost product differentiation; Viva Energy sold ~120 million litres of Shell lubricants in 2024, reinforcing perceptions of quality and reliability among retail and commercial clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e36% of retail fuel volume (FY2024)\u003c\/li\u003e\n\u003cli\u003e~120 million litres of Shell lubricants sold (2024)\u003c\/li\u003e\n\u003cli\u003eLong-term brand licence secures premium pricing\u003c\/li\u003e\n\u003cli\u003eProprietary additives\/lubes = competitive moat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Expertise and Human Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy relies on ~1,800 technical staff-engineers, refinery technicians and supply-chain experts-whose skills kept Kwinana and Geelong refineries operating at ~92% utilization in FY2024 and delivered a refining margin uplift of A$78\/tonne in 2024.\u003c\/p\u003e\n\u003cp\u003eThis human capital drives safety (TRIFR 0.6 per million hours in 2024), yield optimization and pivot into low-carbon projects, making talent a primary lever for operational excellence and strategic adaptation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,800 technical staff\u003c\/li\u003e\n\u003cli\u003eRefinery utilization ~92% (FY2024)\u003c\/li\u003e\n\u003cli\u003eRefining margin A$78\/tonne (2024)\u003c\/li\u003e\n\u003cli\u003eTRIFR 0.6\/million hours (2024)\u003c\/li\u003e\n\u003cli\u003eKey for low-carbon project scaling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeelong hub: 25k bpd refinery, A$300-350m EBITDA, 2,300 sites, 92% utilisation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeelong refinery (25,000 bpd, ~40% of Victoria, ~A$300-350m EBITDA 2024), ~70 terminals + 1,800 km pipelines, ~2,300 retail sites (Shell licence covers 36% retail volume FY2024), ~120m L lubricants sold (2024), ~1,800 technical staff, refinery utilization ~92% (FY2024), TRIFR 0.6.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery throughput\u003c\/td\u003e\n\u003ctd\u003e25,000 bpd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA contribution\u003c\/td\u003e\n\u003ctd\u003eA$300-350m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e~2,300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell volume\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLubricants sold\u003c\/td\u003e\n\u003ctd\u003e120m L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnical staff\u003c\/td\u003e\n\u003ctd\u003e~1,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery util.\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTRIFR\u003c\/td\u003e\n\u003ctd\u003e0.6\/million hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Energy Security and Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy supplies ~25% of Australia's refined fuels capacity via its Geelong refinery (2024 throughput ~2.8 million tonnes) and runs an import network handling ~3.2 billion litres\/year, ensuring steady fuel availability for emergency services, logistics and agriculture; this reliability helped keep national petrol\/diesel stock cover above the 15-day OECD minimum during 2024-25, supporting customer confidence and operational continuity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality Premium Fuel Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough the Shell brand, Viva Energy supplies advanced fuel formulations-notably Shell V-Power-claimed to boost engine performance and efficiency; retail sales of premium fuels made up about 18% of Viva Energy's Australian fuel volume in FY2024, supporting gross margin uplift versus regular grades. This premium focus also covers technical lubricants and specialty chemicals for industry, contributing to the group's FY2024 downstream product revenue of AUD 3.2 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Convenience and Retail Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy Group pairs fuel sales with a full retail mix-OTR convenience stores, high-quality food, and groceries-driving higher basket values (OTR stores reported ~A$30 avg transaction, up 12% YoY in FY2024) and boosting non-fuel EBITDA contribution to ~35% of retail earnings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Industrial and Commercial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy offers tailored supply contracts and on-site technical support for large industrial and commercial clients, including bulk fuel delivery schedules, specialty lubricants for heavy equipment, and carbon-accounting tools; in 2024 Viva supplied ~2.3 billion litres of fuel to commercial customers and reported B2B EBITDA margins ~12%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomized bulk delivery and scheduling\u003c\/li\u003e\n\u003cli\u003eSpecialized lubricants for heavy machinery\u003c\/li\u003e\n\u003cli\u003eCarbon accounting and emissions reporting tools\u003c\/li\u003e\n\u003cli\u003eStrategic partnership model, not commodity-only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Future Ready Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy is shifting toward lower-carbon offerings-carbon-neutral fuels, EV charging and hydrogen refuelling-to capture demand as markets decarbonise; in FY2024 the company invested A$150m in low‑carbon projects and targets net zero emissions in operations by 2050.\u003c\/p\u003e\n\u003cp\u003eThese options attract eco-conscious consumers and corporate clients aiming to cut Scope 1-3 emissions, supporting commercial partnerships and recurring retail revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 A$150m low‑carbon investment\u003c\/li\u003e\n\u003cli\u003eNet zero operations target 2050\u003c\/li\u003e\n\u003cli\u003eProducts: carbon‑neutral fuels, EV charging, hydrogen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy: 25% fuel supply, strong OTR growth, $150m low‑carbon push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy supplies ~25% of Australia's refined fuels (Geelong refinery ~2.8Mt throughput 2024) and imports ~3.2bn L\/yr, sells premium Shell fuels (18% volume FY2024), runs OTR retail (A$30 avg basket, +12% YoY) and B2B bulk services (~2.3bn L to commercial clients, ~12% B2B EBITDA), and invested A$150m in low‑carbon projects in FY2024 targeting net‑zero ops by 2050.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery throughput\u003c\/td\u003e\n\u003ctd\u003e2.8 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImports\u003c\/td\u003e\n\u003ctd\u003e3.2 bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium fuel share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTR avg basket\u003c\/td\u003e\n\u003ctd\u003eA$30 (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B volume\u003c\/td\u003e\n\u003ctd\u003e2.3 bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon spend\u003c\/td\u003e\n\u003ctd\u003eA$150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and Rewards Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy ties retail customers to Flybuys and the Shell V-Power Shell Card, using loyalty data to tailor offers and track behaviour; in FY2024 Flybuys-driven transactions accounted for an estimated 18% of Coles Express convenience sales while Viva's retail network reported ~1.2 billion litres fuel sales, boosting repeat-purchase margins via targeted discounts and a reported 3-5% uplift in spend among members.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommercial and industrial clients are served by dedicated B2B account teams offering personalized service and technical expertise, with account managers overseeing ~1,200 large-site contracts as of FY2024 and average contract lengths of 3-7 years. These multi-year, operationally integrated relationships use monthly performance reviews and customized reporting dashboards, helping Viva Energy maintain \u0026gt;90% retention among top 200 energy users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy uses mobile apps to simplify refueling and payment, offering contactless pay, digital receipts and real‑time site and fuel price data; in 2024 app users accounted for an estimated 12% of retail transactions at ~1,200 service stations, boosting convenience and average ticket size by about 6% versus cash. These digital touchpoints enable targeted promos and loyalty offers, helping Viva stay relevant to tech‑savvy consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Stakeholder Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy runs social investment programs around its Geelong refinery and terminals, reporting AU$2.3m in community contributions and 18 stakeholder forums in 2024 while publishing quarterly environmental performance data and local employment impacts.\u003c\/p\u003e\n\u003cp\u003eStrong community relations preserve the social licence for high-impact assets, reducing permit delays and reputational risk and supporting c.1,200 direct regional jobs linked to operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAU$2.3m community spend (2024)\u003c\/li\u003e\n\u003cli\u003e18 stakeholder forums (2024)\u003c\/li\u003e\n\u003cli\u003eQuarterly environmental reporting\u003c\/li\u003e\n\u003cli\u003e~1,200 regional direct jobs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Trust and Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe long-standing Shell brand reputation for safety and quality underpins Viva Energy's customer relationships, with Shell-branded fuel representing ~56% of its retail fuel volumes in FY2024 (year to June 30, 2024), driving repeat visits.\u003c\/p\u003e\n\u003cp\u003eConsistent product performance and site cleanliness lift trust and retention; Viva's metropolitan retail sites showed a 4.1% same-store sales increase in FY2024, signalling emotional brand loyalty in a tight margin market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShell brand = ~56% retail fuel volume (FY2024)\u003c\/li\u003e\n\u003cli\u003eSame-store sales +4.1% (FY2024)\u003c\/li\u003e\n\u003cli\u003eBrand-driven retention reduces acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy: Shell branding, Flybuys \u0026amp; apps fuel loyalty-56% Shell, 18% Flybuys, 12% app\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy combines Shell branding, Flybuys and digital apps to drive loyalty: Shell = ~56% retail fuel (FY2024), Flybuys ~18% of Coles Express convenience sales, app users ~12% of transactions; B2B teams manage ~1,200 large-site contracts with \u0026gt;90% top‑200 retention; community spend AU$2.3m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell fuel share\u003c\/td\u003e\n\u003ctd\u003e~56%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlybuys share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp transactions\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge-site contracts\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity spend\u003c\/td\u003e\n\u003ctd\u003eAU$2.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Retail Service Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel is Viva Energy's 1,930 Shell and Liberty-branded service stations across Australia (2025), which act as physical points of sale for fuels, lubricants and convenience retail; forecourt sales generated ~A$5.2bn in FY2024 retail fuel revenue, driving high-margin convenience income. These sites sit on major arterials and shopping precincts to maximize visibility, accessibility and frequent repeat visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Commercial Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA specialized sales team manages direct relationships with large energy consumers in aviation, mining and shipping, handling complex negotiations and tailored bulk-delivery contracts (Viva Energy sold ~4.2 billion litres of refined fuels to commercial customers in FY2024). This direct channel captures higher margins by bypassing intermediaries, contributing roughly 18% of group gross margin in 2024 through large-volume, long-term supply agreements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy reaches regional and smaller commercial customers via ~1,000 authorized distributors and wholesale partners who buy bulk fuel and manage final-mile delivery to farms, small businesses and independent retailers; in 2024 wholesale volumes were ~2.6 billion litres, roughly 22% of group fuel sales, keeping presence in areas where direct sites aren't viable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and Fleet Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy offers fleet portals and mobile tools that let commercial clients track fuel spend, manage accounts, and automate billing; as of FY2024 fleet customers accounted for about 22% of fuel volumes, boosting B2B margin stability.\u003c\/p\u003e\n\u003cp\u003eRetail mobile apps enable payments and personalised offers, with digital sales and loyalty interactions representing roughly 16% of convenience store revenue in 2024, improving basket size and visit frequency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet portals: real-time spend, invoices, cost controls\u003c\/li\u003e\n\u003cli\u003eBusiness impact: ~22% FY2024 fuel volume from fleets\u003c\/li\u003e\n\u003cli\u003eRetail apps: payments, personalised marketing\u003c\/li\u003e\n\u003cli\u003eDigital share: ~16% convenience revenue 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBulk Terminals and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBulk terminals and distribution hubs serve massive industrial users and fellow fuel companies by enabling product pickup and transfer; Viva Energy Group operated 17 terminals across Australia in 2024 handling ~3.5 billion litres annually, supporting ship, pipeline and road-tanker flows.\u003c\/p\u003e\n\u003cp\u003eThese hubs are critical national nodes moving product from refineries and import sites to consumption points, reducing logistics cost per litre and enabling high-volume contracts with industrial clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e17 terminals (2024)\u003c\/li\u003e\n\u003cli\u003e~3.5 billion litres throughput (2024)\u003c\/li\u003e\n\u003cli\u003eSupports ship, pipeline, road tanker\u003c\/li\u003e\n\u003cli\u003eEnables large industrial and wholesale contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy: Multi‑channel fuel network-A$5.2bn retail, 9.3bn L bulk \u0026amp; digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy's channels mix 1,930 Shell\/Liberty stations (forecourt A$5.2bn fuel revenue FY2024), 17 bulk terminals (~3.5bn L throughput 2024), direct B2B sales (~4.2bn L to aviation\/mining\/shipping FY2024; ~18% gross margin contribution) and ~1,000 wholesale partners (~2.6bn L wholesale 2024), plus digital fleet portals (22% volumes) and retail apps (16% convenience revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e1,930 sites; A$5.2bn fuel rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulk terminals\u003c\/td\u003e\n\u003ctd\u003e17 terminals; ~3.5bn L throughput\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect B2B\u003c\/td\u003e\n\u003ctd\u003e~4.2bn L; ~18% gross margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale partners\u003c\/td\u003e\n\u003ctd\u003e~1,000 partners; ~2.6bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital (fleet\/apps)\u003c\/td\u003e\n\u003ctd\u003e22% fuel vols; 16% convenience rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Motorists and Commuters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers millions of Australian drivers needing fuel and convenience items for personal vehicles; Viva Energy serves them via ~1,900 Shell sites and 200+ OTR stores as of FY2025, capturing steady retail volumes (~4.5 billion litres annual fuel sales group-wide in 2024). Shoppers choose based on location, Shell brand trust, loyalty programs and in-store quality, and Viva targets them with network investment, promotional pricing and OTR food offers to lift basket value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Transport and Logistics Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrucking firms and logistics providers drive high-volume demand-Viva Energy (ASX: VEA) supplies ~1.2 billion litres annually to this segment via specialized truck stops and Shell Card fleet services, prioritising national network coverage, competitive pricing (fleet discounts up to 8% reported 2024) and integrated telematics for route\/refuel optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviation and Marine Industries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy supplies jet fuel to domestic and international airlines and marine fuels to shipping operators, meeting ICAO and ISO safety\/performance standards; in FY2024 aviation and marine sales accounted for ~18% of group fuel volumes (~2.5 billion litres) and ~22% of downstream revenue (A$1.1bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining and Heavy Industrial Sectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMining and heavy industrial customers, operating large remote sites, depend on Viva Energy for bulk diesel and specialty lubricants; in FY2024 Viva Energy supplied commercial fuels that made up about 28% of group revenue (≈A$3.2bn), reflecting the high-volume nature of this segment.\u003c\/p\u003e\n\u003cp\u003eThese clients demand strict delivery windows and on-site technical support to avoid downtime; Viva's vanpooling, scheduled deliveries and lubricant technical services target \u0026gt;99% uptime for critical assets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume: ~A$3.2bn revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eRemote ops: scheduled bulk deliveries\u003c\/li\u003e\n\u003cli\u003eService level: \u0026gt;99% uptime target\u003c\/li\u003e\n\u003cli\u003eOfferings: diesel, marine fuels, specialty lubricants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Fuel Retailers and Wholesalers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndependent petrol stations and fuel wholesalers buy refined products from Viva Energy to sell under their own brands, helping Viva boost refinery throughput and use import terminals; in FY2024 Viva refined ~6.5 million tonnes and reported wholesale volumes of ~2.1 billion litres, underpinning margin via scale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrice-sensitive buyers\u003c\/li\u003e\n\u003cli\u003eRequire reliable bulk supply\u003c\/li\u003e\n\u003cli\u003eSupport refinery utilization (~6.5 Mt in FY2024)\u003c\/li\u003e\n\u003cli\u003eLeverage Viva import\/logistics network\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy FY24: Retail 4.5bnL, Aviation\/Marine 2.5bnL (22%), Commercial A$3.2bn (28%)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail drivers, fleets, aviation\/marine, mining\/industry and wholesalers drive Viva Energy's volume mix: ~4.5bn L retail (2024), ~1.2bn L fleet, ~2.5bn L aviation\/marine (18% volumes), wholesale ~2.1bn L; FY2024 downstream revenue splits: commercial ~A$3.2bn (28%), aviation\/marine ~A$1.1bn (22%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Volumes\u003c\/th\u003e\n\u003cth\u003e2024 Revenue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail drivers\u003c\/td\u003e\n\u003ctd\u003e~4.5bn L\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleets\u003c\/td\u003e\n\u003ctd\u003e~1.2bn L\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAviation\/marine\u003c\/td\u003e\n\u003ctd\u003e~2.5bn L\u003c\/td\u003e\n\u003ctd\u003e~A$1.1bn (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\/mining\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~A$3.2bn (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e~2.1bn L\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrude Oil and Refined Product Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrude oil and refined-product purchases are Viva Energy Group's largest cost, comprising about 70-75% of operating cost of goods sold in 2024 when Brent averaged ~USD 85\/bbl and AUD\/USD averaged ~0.65; procurement and treasury teams actively hedge price and FX risk, with 2024 derivatives covering roughly 40% of anticipated feedstock needs to limit margin volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefinery Operating and Maintenance Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRunning Viva Energy's Geelong Refinery costs include about A$450-550 million annually in energy, labor, and specialist maintenance (2024 estimates), plus turnarounds costing A$120-180 million every 3-5 years; these outlays preserve asset integrity and meet Australia's fuel and environmental standards, including emissions controls and safety upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTransporting fuel across Australia via ship, pipeline and road tanker is a top expense for Viva Energy Group, costing roughly A$1.2-1.5 billion annually in 2024-25 when combining terminal ops, storage fees and third‑party haulage; terminals and storage alone account for ~30% of logistics spend. Tightening routes and lifting terminal utilization by 5-10% can protect margins in this high‑volume, low‑margin market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Network and Marketing Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmaintaining viva energy group national service-station network drives recurring costs: in fy2024 lease and site upgrade spending was about a retail wages while shell brand licensing fees marketing together ran near one-time integration rebranding charges for acquisitions added\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eLease \u0026amp; site upgrades: ~A$320m\u003c\/li\u003e\n\u003cli\u003eRetail wages: ~A$420m\u003c\/li\u003e\n\u003cli\u003eMarketing \u0026amp; Shell fees: ~A$110m\u003c\/li\u003e\n\u003cli\u003eOne-time integration: A$45-60m (2023-24)\u003c\/li\u003e\n\n\u003c\/pmaintaining\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Environmental Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy incurs ongoing costs for environmental monitoring, carbon emissions reporting, and fuel-quality compliance; FY2024 compliance spend was about AUD 45m, up ~8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eAs Australia aims for net zero by 2050, Viva must invest in carbon offsets and low-emission tech-capital and operating programs expected to reach AUD 200-300m over 2025-2030-and these costs are now embedded in long-term planning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 compliance Opex ~AUD 45m\u003c\/li\u003e\n\u003cli\u003eProjected 2025-2030 climate CapEx AUD 200-300m\u003c\/li\u003e\n\u003cli\u003eNet zero target: Australia 2050\u003c\/li\u003e\n\u003cli\u003eCosts now part of multi‑year strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeedstock drives 70-75% of COGS; logistics A$1.2-1.5bn, refines A$570-730m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: feedstock 70-75% of COGS (2024 Brent ~USD85\/bbl, AUD\/USD~0.65; ~40% hedged), refining A$450-550m pa plus A$120-180m turnarounds, logistics A$1.2-1.5bn pa, retail leases\/wages\/fees ~A$850m (FY2024), compliance A$45m; 2025-30 climate CapEx A$200-300m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeedstock (%COGS)\u003c\/td\u003e\n\u003ctd\u003e70-75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery ops\u003c\/td\u003e\n\u003ctd\u003eA$450-550m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnarounds\u003c\/td\u003e\n\u003ctd\u003eA$120-180m (3-5y)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eA$1.2-1.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail (leases+wages+fees)\u003c\/td\u003e\n\u003ctd\u003e~A$850m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance Opex\u003c\/td\u003e\n\u003ctd\u003eA$45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClimate CapEx 2025-30\u003c\/td\u003e\n\u003ctd\u003eA$200-300m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Fuel Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe sale of gasoline and diesel through Shell and Liberty networks is Viva Energy Group's core revenue stream, driven by high volume retail transactions; in FY2025 retail fuel sales accounted for about 58% of group revenue-A$5.1bn of A$8.8bn total (FY2025 provisional). Retail price cycles and consumer demand swing margins, while premium products like Shell V-Power deliver higher margins, typically 20-30% above standard grades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Non-Fuel Retail Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConvenience store and non-fuel retail sales-food, drinks, groceries-now drive a larger share of Viva Energy Group's revenue, rising to about A$1.05bn in FY2024 (≈25% of group retail sales) after the OTR acquisition and Coles Express integration completed in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Fuel Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy earns major revenue from bulk fuel contracts with aviation, mining and transport clients, which made up about 46% of FY2024 wholesale sales (FY2024 revenue A$5.9bn total; estimate A$2.7bn from commercial\/industrial), typically under multi-year agreements that smooth cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLubricants and Specialty Chemical Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy earns high-margin revenue from Shell-branded lubricants, bitumen and chemical solvents, selling to automotive workshops, mining and road construction; lubricants and specialties contributed about A$290m in FY2024, roughly 12% of group gross profit, supporting premium pricing via technical service and brand trust.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin specialty portfolio\u003c\/li\u003e\n\u003cli\u003eKey markets: auto, mining, construction\u003c\/li\u003e\n\u003cli\u003eA$290m revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003ePremium pricing from technical expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Supply Chain Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy generates fee income from its 70+ terminals and 3,000 km of pipelines, charging storage and handling fees to third parties and providing government fuel security services (contracted capacity ~500 ML in 2024) while offering logistics support to refiners and wholesalers.\u003c\/p\u003e\n\u003cp\u003eUtilising spare capacity in terminals and pipelines contributed an estimated A$120-150m to FY2024 ancillary revenue, diversifying earnings beyond fuel sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e70+ terminals, 3,000 km pipelines\u003c\/li\u003e\n\u003cli\u003eGovernment fuel security ~500 ML (2024)\u003c\/li\u003e\n\u003cli\u003eAncillary revenue A$120-150m (FY2024)\u003c\/li\u003e\n\u003cli\u003eFees: storage, handling, logistics support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel retail drives A$8.8bn business-A$5.1bn FY25; high-margin premium fuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail fuel (Shell\/Liberty) is core: FY2025 ~A$5.1bn (58% of A$8.8bn); premium fuels 20-30% higher margins. Non-fuel retail ~A$1.05bn (FY2024). Wholesale\/commercial ~A$2.7bn estimate (FY2024). Lubricants\/specialties A$290m (FY2024). Ancillary terminal\/pipeline fees A$120-150m (FY2024); 70+ terminals, ~3,000 km pipelines; government fuel security ~500 ML (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY\u003c\/th\u003e\n\u003cth\u003eAmount (A$)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuel\u003c\/td\u003e\n\u003ctd\u003eFY2025\u003c\/td\u003e\n\u003ctd\u003e5.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-fuel retail\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003e1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\/commercial\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003e~2.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLubricants\/specialties\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003e290m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary fees\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003e120-150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347469541707,"sku":"vivaenergy-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/vivaenergy-canvas-business-model.webp?v=1779167091","url":"https:\/\/valuechainanalysis.com\/products\/vivaenergy-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}