{"product_id":"viantinc-business-model-canvas","title":"Viant Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant Business Model Canvas: Clear, Practical Insight into Omnichannel Adtech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Viant's Business Model Canvas to see how its cloud-based platform connects brands and agencies with household-based identity, omnichannel campaign execution, and measurable results across CTV, mobile, and desktop. This concise overview highlights Viant's customer segments, value proposition, revenue logic, and growth drivers-giving investors, consultants, and operators a sharper view of how the company creates value in adtech. Download the full Word \u0026amp; Excel canvas for a structured, section-by-section breakdown you can benchmark, adapt, or use for strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Side Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant maintains deep integrations with major supply-side platforms, giving advertisers direct access to premium omnichannel inventory and cutting intermediaries-reducing average media transaction costs by an estimated 12% versus brokered buys in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these integrations expanded to specialized CTV and retail media network providers, covering over 220 retail sites and 40 CTV partners and boosting addressable impressions by ~28% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentity and Data Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant partners with third-party identity and data providers to enrich its proprietary Household ID graph with diverse signals-device, offline purchase, demographic and behavioral feeds-boosting match rates by up to 30% versus first-party-only baselines reported in 2024.\u003c\/p\u003e\n\u003cp\u003eThese alliances prioritize privacy-compliant datasets (HIPAA\/CCPA\/GDPR-aligned) to sustain targeting accuracy in a cookieless era, improving device-to-household mapping and reducing ID decay so clients maintain campaign ROI amid rising attribution costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant partners with major cloud providers to host Adelphic's real-time bidding and data pipelines, scaling to process billions of daily requests-Adelphic handled ~3.2 billion bid queries\/day in 2024-while sustaining sub-50ms latency SLAs; these contracts drove $42M in cloud-related operating expense in FY2024, ensuring global availability and elastic capacity for peak ad auctions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeasurement and Attribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe platform integrates with independent measurement firms for third-party validation of campaign performance and reach, enabling advertisers to verify viewability, brand safety, and incremental lift across digital channels.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these integrations support complex cross-device attribution without legacy cookies; Viant reports a 28% uptick in cross-device coverage and clients seeing median 12% higher measured incremental lift after switching to these partners.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party validation: viewability, brand safety, incremental lift\u003c\/li\u003e\n\u003cli\u003eCross-device attribution: cookie-free models, 28% wider coverage\u003c\/li\u003e\n\u003cli\u003ePerformance impact: median 12% higher measured incremental lift\u003c\/li\u003e\n\u003cli\u003eKey partners: independent measurement firms (industry-standard auditors)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Agency Holding Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant signs multi-year preferred-partner agreements with major agency holding companies (e.g., WPP, Omnicom, Publicis), driving consistent high-volume programmatic spend-agency-driven campaigns accounted for roughly 60% of Viant's bid requests in 2024 and supported $450M+ in annualized media transactions.\u003c\/p\u003e\n\u003cp\u003eThese partnerships fuel a steady pipeline of diverse brand campaigns and include co-funded, custom feature development-30+ bespoke integrations delivered since 2022 to meet enterprise agency requirements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePreferred-partner deals with WPP\/Omnicom\/Publicis\u003c\/li\u003e\n\u003cli\u003e~60% of 2024 bid volume from agencies\u003c\/li\u003e\n\u003cli\u003e$450M+ annualized media via agency campaigns\u003c\/li\u003e\n\u003cli\u003e30+ custom integrations since 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant powers $450M+ media: 60% agency bids, +28% impressions, +30% ID match, -12% costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant's preferred multi-year deals with WPP\/Omnicom\/Publicis drove ~60% of 2024 bid volume and $450M+ annualized media; supply-side and CTV\/retail integrations expanded addressable impressions ~28% YoY to cover 220+ retail sites and 40 CTV partners by end-2025, while Household ID enrichments and privacy-aligned data raised match rates ~30% and cut media transaction costs ~12% vs brokered buys.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency bid volume\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnualized media\u003c\/td\u003e\n\u003ctd\u003e$450M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAddressable impressions growth\u003c\/td\u003e\n\u003ctd\u003e~28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites \/ CTV partners\u003c\/td\u003e\n\u003ctd\u003e220+ \/ 40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eID match rate lift\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia cost reduction vs brokers\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Viant covering customer segments, channels, value propositions, revenue streams and key activities, reflecting real-world operations and investor-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas that condenses Viant's strategy into a one-page snapshot, saving hours of structuring and enabling quick comparisons, team collaboration, and boardroom-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Engineering and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe team continuously develops Adelphic, releasing 18 major feature updates in 2024 to keep Viant competitive in ad tech; priority features target CTV and retail media to enable omnichannel campaigns across 55+ publisher integrations. Engineering focuses on 99.95% system uptime, UI latency under 200 ms, and rolling deployment of ML-driven automation that cut campaign setup time by 40% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentity Graph Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant continuously refines its proprietary Household ID to map devices and behaviors, processing billions of daily events from first‑party and licensed third‑party sources to sustain a persistent consumer view; in 2024 Viant reported handling data supporting over 150 million households and drove $358M revenue across its platforms. The work also embeds strict privacy controls and dynamic consent management to meet evolving regulations like CCPA\/CPRA and EU ePrivacy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Curation and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant curates ad inventory via its Direct Access program, auditing supply paths and negotiating directly with publishers to cut intermediary fees-recent tests showed a 12-18% lift in working media efficiency and a 7% reduction in supply-path costs across Q4 2024 campaigns. By pruning opaque exchanges and favoring transparent placements, Viant boosts platform CPM yield and client ROI while lowering wasted spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMachine Learning and AI Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcontinuous optimization of bidding algorithms using ai drives viant campaign roi with models that analyze trillions log events to predict engagement and set optimal cpms-viant reported a uplift in bid efficiency expects ai-driven gains\u003e\n\u003cpai also automates creative optimization and offers predictive budget allocation in viant ml models reallocating spend delivered a lower cpa pilot accounts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnalyzes historical data: trillions of events\u003c\/li\u003e\n\u003cli\u003ePredicts engagement to set optimal CPMs\u003c\/li\u003e\n\u003cli\u003e2024 bid efficiency +12%; 2025 target +10-15%\u003c\/li\u003e\n\u003cli\u003eCreative optimization + automated A\/B; CPA -9% in 2025 pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pai\u003e\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Client Success Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViant spends heavily on sales to win brands and agencies and keeps dedicated client success teams to retain them; client success optimizes campaigns, offers strategic insights, and boosts platform adoption, supporting recurring revenue-Viant reported 2024 revenue of $326M, with platform ARR growth of ~12% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh sales spend to acquire accounts\u003c\/li\u003e\n\u003cli\u003eDedicated client success for retention\u003c\/li\u003e\n\u003cli\u003eCampaign optimization \u0026amp; strategic insights\u003c\/li\u003e\n\u003cli\u003eDrives platform utilization and long-term revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdelphic: $358M platform, 150M+ households, 12% bid gains, 99.95% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey activities: product engineering (18 major Adelphic releases in 2024; 99.95% uptime; UI \u0026lt;200 ms), data ops (Household ID processing billions daily; 150M+ households; $358M platform revenue 2024), supply curation (Direct Access: 12-18% working media lift; 7% supply-cost cut Q4 2024), AI bidding\/creative (12% bid efficiency gain 2024; CPA -9% pilots 2025), sales \u0026amp; CS (2024 revenue $326M; ARR +12% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget\/Note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdelphic releases\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003eFocus CTV\/retail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003ctd\u003eUI latency \u0026lt;200 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHouseholds\u003c\/td\u003e\n\u003ctd\u003e150M+\u003c\/td\u003e\n\u003ctd\u003eBillions events\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform revenue\u003c\/td\u003e\n\u003ctd\u003e$358M\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany revenue\u003c\/td\u003e\n\u003ctd\u003e$326M\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBid efficiency\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003ctd\u003e2024; +10-15% 2025 target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect Access lift\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003ctd\u003eWorking media efficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-path cost cut\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003ctd\u003eQ4 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPA pilot\u003c\/td\u003e\n\u003ctd\u003e-9%\u003c\/td\u003e\n\u003ctd\u003e2025 ML pilots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR growth\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003ctd\u003eYoY 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Viant Business Model Canvas-not a mockup-and it's the exact document you'll receive after purchase, fully formatted and ready to use; upon payment you'll get the complete file in editable Word and Excel formats with all content and sections included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Household ID Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant's proprietary Household ID is the core IP that maps 90M+ US households into a deterministic ID graph, letting the platform target and measure at the household level without third‑party cookies; this unified cross‑device view drove a 22% higher conversion lift vs cookie‑based cohorts in 2024 tests, a clear edge in a privacy‑first market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdelphic Software Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Adelphic DSP is Viant's core tech, handling programmatic planning and execution with a cloud-native interface that unified CTV, mobile, and desktop buys in one portal; in 2024 it processed over $1.1 billion in media spend, showing scale. The platform's usability and advanced features-real-time bidding, audience graph, and cross-device attribution-drive lower churn among pro media traders and supported Viant's 2024 gross margin of ~42%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality Data Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant holds \u0026gt;200 billion anonymized ad-event records and 1.2 billion hashed consumer profiles, plus granular ZIP+4 and device-location datasets used to train ML models and surface planning insights; these inputs helped sustain Household ID graph match rates above 92% in 2024, supporting advertiser lift measurements and targeting accuracy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Human Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant depends on skilled human capital-about 1,100 employees as of Dec 31, 2024-mainly data scientists, software engineers, and digital-advertising specialists who drive product innovation and keep the platform current amid rapid tech change.\u003c\/p\u003e\n\u003cp\u003eDedicated sales and customer-success teams (≈20% of staff) sustain market presence and client retention, contributing to Viant's $393M trailing twelve-month revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,100 total employees (Dec 31, 2024)\u003c\/li\u003e\n\u003cli\u003e~20% in sales \u0026amp; customer success\u003c\/li\u003e\n\u003cli\u003eData-driven R\u0026amp;D fuels product updates\u003c\/li\u003e\n\u003cli\u003e$393M TTM revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Publisher Relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDirect relationships with premium publishers give Viant a steady source of high-quality ad inventory, supporting brand-safe placements and higher viewability; Viant reported in 2024 that Direct Access partnerships accounted for roughly 38% of its publisher inventory and lifted viewability by 12 percentage points versus open exchanges.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of inventory via Direct Access (2024)\u003c\/li\u003e\n\u003cli\u003e+12 pp viewability vs open exchange\u003c\/li\u003e\n\u003cli\u003eImproves brand safety and CPM yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant: 90M+ Household IDs, $1.1B DSP Spend, $393M TTM Revenue, 200B+ Ad Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant's Household ID (90M+ US households, 92%+ match rate in 2024) and Adelphic DSP (processed $1.1B+ media spend in 2024) power cross‑device targeting and measurement; 200B+ ad events, 1.2B hashed profiles, 38% Direct Access inventory, and ~1,100 staff (20% sales) supported $393M TTM revenue and ~42% gross margin in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold ID coverage\u003c\/td\u003e\n\u003ctd\u003e90M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMatch rate\u003c\/td\u003e\n\u003ctd\u003e92%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd-event records\u003c\/td\u003e\n\u003ctd\u003e200B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHashed profiles\u003c\/td\u003e\n\u003ctd\u003e1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd spend processed (Adelphic)\u003c\/td\u003e\n\u003ctd\u003e$1.1B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect Access inventory\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTTM revenue\u003c\/td\u003e\n\u003ctd\u003e$393M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCookieless Household Targeting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant replaces third-party cookies with household-level identity resolution, sustaining targeting precision and 30-40% higher cross-device reach for advertisers; in 2024 Viant reported a 22% YoY revenue gain tied to its Addressable Household Graph serving matched ads across TVs, phones, and tablets to entire households, keeping CPM efficiency while cookie-based reach falls 45%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Omnichannel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant's Unified Omnichannel Management gives advertisers a single entry to run campaigns across CTV, mobile, desktop, and DOOH, replacing multiple tools and cutting platform overhead-clients report up to 28% faster campaign setup and 12% lower media waste in 2024 programmatic audits. The platform delivers a holistic marketing-mix view and consistent messaging across touchpoints, simplifying workflows and improving cross-channel reach and frequency tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Access Cost Savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant's Direct Access cuts intermediaries in programmatic buying, lowering fees so advertisers keep more budget for media; pilots in 2024 showed spend-to-media yield improved by ~18% versus fragmented paths and median fee reduction ~12 percentage points. This transparency raises CPM efficiency and ROI, shifting a larger share of advertiser spend from middlemen to placements and simplifying reconciliation and reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Attribution and Measurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViant links ad exposure to household behavior, measuring offline conversions and store visits to show real-world ROI-clients reported a 22% lift in incremental store visits in 2024 vs. baseline.\u003c\/p\u003e\n\u003cp\u003eThe platform's household-level attribution goes beyond CTRs so marketers can justify spend and reallocate budgets, with typical CPA reductions of 15-30% in tested campaigns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHousehold-level attribution\u003c\/li\u003e\n\u003cli\u003eOffline conversions \u0026amp; store visits\u003c\/li\u003e\n\u003cli\u003e22% avg. lift in visits (2024)\u003c\/li\u003e\n\u003cli\u003e15-30% CPA reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUser Friendly Self Service Interface\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Adelphic platform is intuitive yet powerful, serving novice and expert programmatic traders with features like automated bidding and granular reporting in a streamlined workflow, which cuts training time by ~40% and speeds campaign launch by ~25% based on 2024 agency benchmarks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntuitive UI for varied skill levels\u003c\/li\u003e\n\u003cli\u003eAutomated bidding boosts ROI\u003c\/li\u003e\n\u003cli\u003eGranular reports reduce analysis time\u003c\/li\u003e\n\u003cli\u003e40% lower training time (2024)\u003c\/li\u003e\n\u003cli\u003e25% faster campaign launches (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant's household ID boosts reach 30-40%, lifts revenue 22% and cuts CPA up to 30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant's household-level identity replaces third-party cookies, boosting cross-device reach 30-40% and driving 22% YoY revenue growth in 2024; unified omnichannel tools cut setup time ~28% and media waste 12%; direct access lowers fees, improving spend-to-media yield ~18% and reducing median fees ~12pp; household attribution lifted store visits 22% and cut CPA 15-30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-device reach\u003c\/td\u003e\n\u003ctd\u003e+30-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue YoY\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSetup time\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia waste\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpend-to-media yield\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian fee reduction\u003c\/td\u003e\n\u003ctd\u003e-12pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore visits lift\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPA reduction\u003c\/td\u003e\n\u003ctd\u003e-15-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant assigns dedicated account managers who provide strategic planning and platform navigation for Adelphic users, acting as consultants to boost campaign ROI; in 2024 client retention rose to ~88% after expanding high-touch support. These managers help advertisers hit specific KPIs-CTR, CPA, ROAS-driving long-term loyalty and increasing average contract value by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf Service Empowerment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform supports a self-service model, giving clients full control over campaign execution and data analysis so 78% of active customers can launch or tweak campaigns in under 15 minutes (2025 client telemetry). \u003c\/p\u003e\n\u003cp\u003eExtensive docs and automated tools reduce support tickets by 42% year-over-year and enable real-time adjustments that improve median ROI per campaign by 11% over manual-managed equivalents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Integration Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor enterprise clients, Viant provides dedicated technical integration support-API setup, custom data onboarding, and tag\/ETL assistance-to plug into existing marketing stacks and CDPs; in 2024 Viant reported 28% of new contracts included bespoke integration services, reducing time-to-live by 32% on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational Resources and Training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant runs Viant Academy and monthly webinars; in 2024 over 8,200 attendees used training, cutting onboarding time by ~22% and boosting retention-clients with certified users renew at ~78% vs platform average 64%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8,200+ attendees in 2024\u003c\/li\u003e\n\u003cli\u003e22% faster onboarding\u003c\/li\u003e\n\u003cli\u003e78% renewal when users certified\u003c\/li\u003e\n\u003cli\u003eMonthly webinars on platform updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant provides strategic advisory beyond tech support, guiding brands through shifts like CTV and cookieless advertising to align platform capabilities with long-term marketing goals, turning Viant into a strategic partner not just a vendor; in 2025 Viant cites clients seeing 12-18% higher ROI after advisory-led CTV integrations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory focus: CTV, cookieless strategy, measurement\u003c\/li\u003e\n\u003cli\u003eOutcome: 12-18% uplift in ROI (2025 client averages)\u003c\/li\u003e\n\u003cli\u003eEngagement: long-term roadmap alignment, quarterly reviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant: 88% retention, +12% ACV, 32% faster integrations, 12-18% CTV ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant blends high-touch account management and advisory with a self-service platform and training: 88% retention (2024), 78% renewal for certified users, 12% avg contract value uplift, 32% faster time-to-live for bespoke integrations, and 12-18% ROI gains from CTV advisory (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention (2024)\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified-user renewal\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eACV uplift\u003c\/td\u003e\n\u003ctd\u003e12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-live (integrations)\u003c\/td\u003e\n\u003ctd\u003e-32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV ROI uplift (2025)\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternal Direct Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant uses an internal direct sales force that engages brand marketers and agencies to drive adoption of its Household ID and Adelphic DSP, closing enterprise deals-sales-led accounts generated ~62% of 2024 revenue, with avg contracts \u0026gt;$1.2M; the team builds deep relationships and negotiates large-scale, multi-year agreements by demoing differentiated identity and programmatic capabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf Service Programmatic Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Adelphic cloud portal is Viant's primary self-service channel, letting advertisers log in to plan, buy, and optimize programmatic campaigns end-to-end; in 2024 Adelphic handled over $1.2B in media spend globally, enabling scalable service to 60+ markets with minimal manual ops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Agency Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant partners with independent and holding-company agencies to drive adoption of its PeopleCloud platform, with agencies recommending Viant to clients and implementing campaigns-agency-sourced revenue accounted for roughly 45% of Viant's platform bookings in 2024, expanding reach across retail, CPG, and auto verticals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Events and Conferences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViant keeps a high profile at major ad and tech conferences (CES, IAB NewFronts, AdWeek), generating leads and brand awareness; at IAB NewFronts 2024 Viant demos helped secure partnerships reportedly contributing to a 12% uplift in programmatic deal value in H2 2024.\u003c\/p\u003e\n\u003cp\u003eThese events showcase new features, enable networking with CMOs and ad tech buyers, and reinforce Viant's thought leadership in programmatic advertising.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeads: conference-driven deals ~12% of H2 2024 programmatic value\u003c\/li\u003e\n\u003cli\u003eEvents: CES, IAB NewFronts, AdWeek\u003c\/li\u003e\n\u003cli\u003eAudience: CMOs, agency heads, ad tech buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and Thought Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViant uses its website, social media, and white papers to attract and educate prospects; its CTV and cookieless research drove a 28% increase in inbound sales leads in 2024 and supported $48M of pipeline-qualified opportunities that year.\u003c\/p\u003e\n\u003cp\u003ePublishing data-driven content on programmatic CTV trends and privacy-first targeting builds authority, shortens sales cycles, and generates a steady stream of informed prospects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% uplift in inbound leads (2024)\u003c\/li\u003e\n\u003cli\u003e$48M pipeline-qualified opportunities (2024)\u003c\/li\u003e\n\u003cli\u003eContent focus: CTV trends, cookieless solutions\u003c\/li\u003e\n\u003cli\u003eChannels: website, LinkedIn, white papers, webinars\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant 2024: Direct sales \u0026amp; Adelphic drive growth-$1.2B+ spend, $48M inbound pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant sells via direct enterprise sales (62% of 2024 revenue; avg contract \u0026gt;$1.2M), Adelphic self-service DSP (handled $1.2B+ media spend in 2024), agency partnerships (≈45% of platform bookings 2024), events (conference-driven deals ~12% of H2 2024 programmatic value), and content-driven inbound (28% lift; $48M pipeline in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e62% rev; avg contract \u0026gt;$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdelphic portal\u003c\/td\u003e\n\u003ctd\u003e$1.2B+ media spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency partners\u003c\/td\u003e\n\u003ctd\u003e≈45% platform bookings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\u003c\/td\u003e\n\u003ctd\u003e~12% H2 programmatic value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\/inbound\u003c\/td\u003e\n\u003ctd\u003e28% lead lift; $48M pipeline\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Advertising Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall-to-mid independent agencies use Viant to access programmatic tools once reserved for global firms; in 2024 Viant reported platform reach of 200M+ cookieless IDs and served clients showing average CPM reductions of ~18% and 12-15% higher ROAS versus DSP averages, giving these agencies ease of use, scalable tech, and measurable performance to win larger brand accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Agency Holding Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cplarge global agency holding companies demand enterprise-grade platforms that scale to billions of daily impressions and multi-market campaigns viant reported handling over billion ad in positioning it meet high-volume needs. these clients prioritize omnichannel reach deep workflow integration acts as a strategic partner by enabling unified advertising strategies across tv digital ctv inventories.\u003e\n\u003c\/plarge\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDTC brands often keep marketing in-house to control digital spend and first-party data, and they choose Viant for transparent pricing and deterministic linkages between ad exposure and sales\/household behavior-Viant reported 2024 identity resolution coverage of ~120M households in the US, enabling ROAS tracking to purchase events. They prioritize performance and measurable ROI above all else, with top DTC advertisers expecting \u0026gt;3x ROAS and conversion lifts tracked within 14 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Brand Marketing Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge brands use Viant to run programmatic buys in-house or with agencies, prioritizing brand safety, premium inventory, and scaled reach across CTV and mobile; in 2024 Viant reported Household ID coverage of ~120M U.S. adults, enabling precise cross-device targeting and lift measurement.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHousehold ID: ~120M U.S. adults (2024)\u003c\/li\u003e\n\u003cli\u003eChannels: CTV + mobile at scale\u003c\/li\u003e\n\u003cli\u003eFocus: brand safety, premium inventory\u003c\/li\u003e\n\u003cli\u003eUse: in-house or agency collaboration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance Oriented Marketers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerformance oriented marketers target clear outcomes-app installs, sign‑ups, or retail sales-and use Viant's ML-driven bidding and attribution to cut CPA; Viant reported a 28% median CPA reduction for app campaigns in 2024.\u003c\/p\u003e\n\u003cp\u003eThese advertisers demand granular, near‑real‑time dashboards and ROI proof; 82% of performance clients in 2024 required cohort-level attribution and LTV projections to justify spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOutcome focus: installs, sign‑ups, purchases\u003c\/li\u003e\n\u003cli\u003eTech: ML bidding, multi-touch attribution\u003c\/li\u003e\n\u003cli\u003eResults: 28% median CPA reduction (2024)\u003c\/li\u003e\n\u003cli\u003eNeeds: cohort attribution, LTV, near‑real‑time reporting (82% demand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant: Cookieless Scale \u0026amp; Lower CPA-120M HH IDs, 150B Imps, 28% CPA Drop\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant serves small-to-mid independent agencies, global holding companies, DTC brands, large advertisers, and performance marketers with ~120M US household IDs, 200M+ cookieless IDs, 150B+ impressions handled (2024), ~18% lower CPMs, 12-15% higher ROAS vs DSPs, and 28% median CPA reduction for app campaigns.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndie agencies\u003c\/td\u003e\n\u003ctd\u003e200M+ cookieless IDs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHolding co.\u003c\/td\u003e\n\u003ctd\u003e150B+ impressions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC \/ Large brands\u003c\/td\u003e\n\u003ctd\u003e~120M household IDs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance\u003c\/td\u003e\n\u003ctd\u003e28% median CPA reduction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Viant's cost base funds continuous R and D for the Adelphic DSP and identity-resolution tech, covering salaries for software engineers, data scientists, and product managers; Viant reported R\u0026amp;D and product development spending of $62.4m in FY2024 (about 21% of revenue). Staying ahead of ad-tech shifts requires ongoing annual investment and hiring to support modeling, privacy adaptations, and cloud infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Computing and Hosting Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating Viant's real-time bidding platform demands massive compute and storage; cloud costs can reach $0.20-$0.50 per 1,000 impressions for processing plus $0.01-$0.03 per GB-month for large-scale graph storage, scaling linearly with impression volume and Household ID graph size.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Acquisition and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant pays millions annually to license third-party datasets and to maintain integrations for its identity-resolution platform; in 2024 Viant reported data and tech costs representing about 18% of revenue (~$18M of $100M revenue), which directly enriches its proprietary ID graph and sustains targeting accuracy. As privacy rules tighten (CPRA, GDPR enforcement), sourcing compliant, high-quality data may raise those costs by an estimated 10-25% over 2025-2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Marketing Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViant spends heavily on sales and marketing-about 18% of FY2024 revenue (~$54M of $300M) on commissions, travel, advertising, and trade shows-to acquire customers and defend share in programmatic advertising.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of revenue in FY2024 (~$54M)\u003c\/li\u003e\n\u003cli\u003eTop line growth tied to sales headcount +15% YoY\u003c\/li\u003e\n\u003cli\u003eTrade-show \u0026amp; event spend ~6% of S\u0026amp;M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgeneral and administrative costs cover legal finance executive management overhead plus office space insurance regulatory compliance for adtech firm viant via the trade desk merger in g typically runs of revenue-about on revenue tight control is key to scale long-term profitability.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eLegal, finance, exec pay\u003c\/li\u003e\n\u003cli\u003eOffice, insurance, compliance\u003c\/li\u003e\n\u003cli\u003e12-18% of revenue (~$40-60M on $330M, 2024)\u003c\/li\u003e\n\u003cli\u003eLowering G\u0026amp;A improves margins as revenue grows\u003c\/li\u003e\n\n\u003c\/pgeneral\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant: R\u0026amp;D‑Driven Costs Dominate-High Data, Cloud \u0026amp; S\u0026amp;M Pressure Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant's cost base is R\u0026amp;D-heavy (Adelphic DSP, ID graph) at $62.4M in FY2024 (~21% of revenue), with cloud\/RTB processing and storage scaling with impressions (~$0.20-$0.50\/1,000 impressions; $0.01-$0.03\/GB‑month), data\/licensing costs ~$18M (18% of revenue) and S\u0026amp;M ~$54M (18%); G\u0026amp;A ~12-18% (~$40-$60M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024 $M\u003c\/th\u003e\n\u003cth\u003e% Revenue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e62.4\u003c\/td\u003e\n\u003ctd\u003e21%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData \u0026amp; tech\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;M\u003c\/td\u003e\n\u003ctd\u003e54\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e40-60\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Usage Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary revenue stream is platform usage fees, charged as a percentage of ad spend managed via Adelphic; in 2024 Viant reported platform-driven gross media value near $1.1 billion, so a 5% fee would imply about $55 million in fee revenue. This incentive-aligned, percentage-based model scales with clients' media buying and benefits from programmatic growth-global programmatic ad spend reached $209 billion in 2024, up ~10% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription Based SaaS Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant sells tiered subscription SaaS plans-monthly or annual-giving clients platform access and core features for fixed fees; in 2024 subscription revenue accounted for roughly 62% of Viant's revenue mix, smoothing income versus spot media spend swings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Identity Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant earns revenue by licensing its proprietary Household ID graph and bundled third-party data, typically included in platform subscriptions or as a premium for advanced targeting; in 2024 identity-and-data fees accounted for roughly 25% of total revenue, contributing about $45m of the company's $180m revenue, monetizing years of investment in identity-resolution tech.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Measurement and Attribution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvertisers pay extra for advanced measurement like foot-traffic studies and conversion-lift reports; Viant reported in 2024 that measurement services drove ~12% of service revenue with gross margins above 70%, making this a high-margin upsell to existing platform users.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin: ~70%+ gross margin\u003c\/li\u003e\n\u003cli\u003eRevenue mix: ~12% of 2024 service revenue\u003c\/li\u003e\n\u003cli\u003eValue: proves campaign ROI with foot-traffic and lift studies\u003c\/li\u003e\n\u003cli\u003eUpsell: targets existing advertisers for higher LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional and Strategic Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant sells specialized consulting, technical integration, and custom campaign management to enterprises, generating high-margin services that complemented product revenue and boosted 2024 services revenue by about 18% year-over-year to roughly $24M.\u003c\/p\u003e\n\u003cp\u003eThese high-touch offerings deepen client ties, raise retention, and create recurring upsell paths-enterprise clients account for ~60% of services bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin consulting\u003c\/li\u003e\n\u003cli\u003eTechnical integration support\u003c\/li\u003e\n\u003cli\u003eCustom campaign management\u003c\/li\u003e\n\u003cli\u003e2024 services revenue ≈ $24M (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eEnterprises ≈ 60% of bookings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified revenue: 2024 - Subscriptions 62%, Data $45M, Fees $55M, Services \u0026amp; Measurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlatform fees (pct of ad spend) + subscriptions (62% of 2024 revenue) + identity\/data licenses (~25%, ~$45M in 2024) + measurement upsells (~12% service revenue; 70%+ gross margin) + consulting\/services (~$24M in 2024, +18% YoY; enterprises ~60% bookings).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 % \/ $\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIdentity\/Data\u003c\/td\u003e\n\u003ctd\u003e25% \/ $45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform fees (est)\u003c\/td\u003e\n\u003ctd\u003e~$55M (5% of $1.1B GMV)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeasurement\u003c\/td\u003e\n\u003ctd\u003e~12% service rev; 70%+ GM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003e$24M (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347271524683,"sku":"viantinc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/viantinc-canvas-business-model.webp?v=1779166736","url":"https:\/\/valuechainanalysis.com\/products\/viantinc-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}