{"product_id":"trip-business-model-canvas","title":"Trip.com Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com Group: Business Model Canvas \u0026amp; Strategic Growth Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Trip.com Group's travel platform - this focused Business Model Canvas shows how the company delivers value across accommodation, transportation, tours, and corporate travel, while aligning customer needs with scalable revenue streams. Ideal for investors, analysts, and operators, the full Word\/Excel canvas includes nine key building blocks, supporting benchmarks, and practical recommendations you can use right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Airline and Transportation Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group holds alliances with over 500 airlines, covering 90%+ of global seat capacity and driving $8.2B in annual flight GMV (2024); these partners support seamless API integrations that deliver real-time schedules and seat availability with sub-second latency for top routes. By late 2025 the network expanded to include major high-speed rail operators in Europe and Asia, adding ~12% sustainable-transport share to bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Hotel and Accommodation Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group partners with over 2 million hotels across 200 countries, from global luxury chains to independent boutiques, securing exclusive rates and inventory that power its value proposition.\u003c\/p\u003e\n\u003cp\u003eThe company supplies partners with digital management tools and data-driven insights-helping boost occupancy and average daily rate (ADR); in 2024 these services supported gross transaction value (GTV) of about US$60 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Payment Processors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group partners with Visa, Mastercard and regional wallets (Alipay, WeChat Pay, Paytm) to secure global payments and cut checkout drop-off; co-branded cards and loyalty-point ties drove a 12% boost in repeat bookings in 2024 and processed over $35B in GTV that year. By 2025 they added localized rails in 15 emerging markets, reducing failed transactions by ~20% and raising conversion rates in those markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Tourism Boards and Government Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group partners with national and local tourism boards on joint marketing campaigns that drove an estimated 12% lift in regional bookings in 2024, while securing early notice of travel-policy changes and promotional subsidies worth tens of millions RMB.\u003c\/p\u003e\n\u003cp\u003eSuch cooperation helps the group navigate international regulatory complexity and supports local economies by boosting visitor spend and off-season travel.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% regional booking lift (2024)\u003c\/li\u003e\n\u003cli\u003eearly access to policy changes\u003c\/li\u003e\n\u003cli\u003epromotional subsidies: tens of millions RMB\u003c\/li\u003e\n\u003cli\u003esupports local visitor spend and off-season demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances with cloud leaders let Trip.com Group sustain a high-performance, scalable platform that handled peak loads like Singles Day 2024 surges, supporting over 400 million monthly active users and \u0026gt;20 million daily searches.\u003c\/p\u003e\n\u003cp\u003eThese partners supply AI\/ML infrastructure-driving personalized recommendations and chatbots that cut customer-service cost-per-ticket by ~18% in 2024-forming the tech backbone that preserves Trip.com's competitive edge.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400M monthly users; \u0026gt;20M daily searches\u003c\/li\u003e\n\u003cli\u003eHandled Singles Day 2024 peak traffic\u003c\/li\u003e\n\u003cli\u003eAI\/ML reduced service cost-per-ticket ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eScalable cloud for traffic spikes and personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com partners drive $103B+ travel GTV, 400M MAU, 90% global air coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group partners: 500+ airlines (90%+ global seat capacity; $8.2B flight GMV 2024), 2M+ hotels across 200 countries (hotel GTV ~$60B 2024), payments partners processing $35B+ GTV (12% lift in repeat bookings 2024), cloud\/AI partners supporting 400M MAU and \u0026gt;20M daily searches; rail and tourism-board ties added ~12% sustainable bookings and tens of millions RMB in subsidies by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\u003c\/td\u003e\n\u003ctd\u003eCoverage \u0026amp; flight GMV\u003c\/td\u003e\n\u003ctd\u003e500+; 90%+ seats; $8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003eInventory \u0026amp; hotel GTV\u003c\/td\u003e\n\u003ctd\u003e2M+ hotels; ~$60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eProcessed GTV \u0026amp; repeat bookings\u003c\/td\u003e\n\u003ctd\u003e$35B; +12% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/AI\u003c\/td\u003e\n\u003ctd\u003eUsers \u0026amp; searches\u003c\/td\u003e\n\u003ctd\u003e400M MAU; \u0026gt;20M\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail \u0026amp; tourism boards\u003c\/td\u003e\n\u003ctd\u003eSustainable bookings \u0026amp; subsidies\u003c\/td\u003e\n\u003ctd\u003e~12% share; tens of millions RMB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-to-use Business Model Canvas for Trip.com Group outlining customer segments, channels, value propositions, revenue streams, key resources, activities, partners, cost structure, and customer relationships, reflecting its OTA, metasearch, and corporate travel operations and competitive advantages for investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Trip.com Group's business model with editable cells-quickly identifies core travel-platform components, revenue streams, and partners to relieve strategic clarity pain points for teams and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Development and Technical Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group continuously invests in mobile and web infrastructure, supporting 400+ million annual active users and reducing page load times by ~20% since 2023 to boost conversion across touchpoints.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the company prioritizes search and booking-flow optimization and integrates generative AI-pilots cut average itinerary planning time by ~45% and aim to lift booking conversion by 2-3 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Global Brand Building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group runs aggressive global campaigns across digital and traditional media to sustain Ctrip, Trip.com, and Skyscanner awareness, spending about US$600M on sales \u0026amp; marketing in FY2024 to drive volume; it uses data-driven performance marketing-personalized ads and A\/B testing-to boost conversion rates (up to 18% in targeted segments) and tailors brand programs per market for cultural fit and trust, supporting 490M annual active users in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Support Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining a 24\/7 multi-language support network, Trip.com Group operates a hybrid model-AI chatbots plus 7,500+ human agents as of 2025-to handle bookings, cancellations, and emergencies, resolving ~82% of queries on first contact. This service mix drives loyalty and reputation: customer retention rose 6.4% year-over-year in 2024 and support-related NPS improvements contributed to a 3.2% increase in gross bookings to $42.7B in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group actively negotiates with airlines, hotels, and local operators to secure competitive rates and high-quality inventory, managing 6.5 million+ listings globally (2025) and driving supplier contribution to 78% of gross bookings in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe group gives suppliers analytics and marketing tools-like targeted campaigns and data dashboards-helping partners increase visibility; supplier-ad services grew 24% YoY in 2024, keeping the marketplace diverse and competitive.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.5M listings worldwide (2025)\u003c\/li\u003e\n\u003cli\u003e78% supplier-sourced gross bookings FY2024\u003c\/li\u003e\n\u003cli\u003eSupplier ad revenue +24% YoY 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Data Analytics and Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group processes petabyte-scale user data across 400m+ monthly active users to map travel patterns and preferences, feeding ML models that personalize UI and recommend tailored flights, hotels, and packages.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, predictive analytics drive real-time dynamic pricing and demand forecasting, improving revenue-per-booking and reducing price error rates by double digits versus 2022 baselines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400m+ MAU; petabyte data lake\u003c\/li\u003e\n\u003cli\u003eML-driven recommendations lift conversion rates\u003c\/li\u003e\n\u003cli\u003eReal-time pricing cuts price errors double-digit\u003c\/li\u003e\n\u003cli\u003ePredictive demand forecasting for inventory yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com: 400M+ MAU, $42.7B bookings, 6.5M listings - gen‑AI boosts conversion, slashes planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group runs global tech, marketing, supply and support operations: 400M+ MAU, 6.5M listings (2025), US$42.7B gross bookings (2024), US$600M S\u0026amp;M spend (FY2024), 7,500+ agents (2025); gen-AI pilots cut itinerary time ~45% and aim to lift conversion 2-3ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e400M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e6.5M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings\u003c\/td\u003e\n\u003ctd\u003eUS$42.7B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;M spend\u003c\/td\u003e\n\u003ctd\u003eUS$600M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport agents\u003c\/td\u003e\n\u003ctd\u003e7,500+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the authentic Trip.com Group Business Model Canvas - not a mockup or sample - and it reflects the exact content and layout of the final deliverable you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you'll get this same professional, ready-to-use file in editable formats, with all sections and details included exactly as shown in the preview.\u003c\/p\u003e\n\u003cp\u003eNo placeholders, no surprises - what you see is the full, downloadable canvas ready for presentation, analysis, or adaptation to your needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology and AI Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group's proprietary tech stack-AI recommendation engines and automated booking systems-processes billions of queries yearly, cutting booking errors under 0.5% and supporting 64 markets as of 2025, giving a clear cost and UX edge.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D spend hit US$488 million in 2024, funding ML models and real‑time pricing engines that analyze multi‑source global travel data at millisecond speeds, keeping Trip.com ahead in digital travel transformation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Portfolio of Established Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group's multi-brand portfolio-Ctrip (China), Trip.com (global), Skyscanner (flights meta), and Qunar-captures distinct segments, helping the group reach leisure, business, and budget travelers across \u0026gt;200 markets; in 2024 gross transaction value (GTV) exceeded $80 billion, with international revenue up ~35% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group's extensive global supply chain-over 1.4 million hotels, 1,300+ airlines, and thousands of local tour operators as of 2025-gives it unique scale to package flights, hotels, and activities in one place, a barrier for smaller rivals. This scale yields exclusive inventory and preferred rates that contributed to 2024 gross bookings of $71.3 billion, improving margin through negotiated discounts and higher attachment rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive User Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYears of operation have built Trip.com Group a massive user database-over 400 million annual active users and trillions of behavioral events since founding-enabling data-driven product tweaks, precision marketing, and dynamic pricing to boost conversion and revenue per user.\u003c\/p\u003e\n\u003cp\u003eThe group uses this data to personalize search and booking flows, reducing booking time and lifting customer lifetime value across its global base.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400M+ annual active users (2024)\u003c\/li\u003e\n\u003cli\u003eTrillions of behavioral events logged\u003c\/li\u003e\n\u003cli\u003eHigher conversion via personalization\u003c\/li\u003e\n\u003cli\u003eTargeted marketing improves ROAS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group employs ~40,000 staff worldwide (2024 annual report), including engineers, travel experts, and CS teams that support R\u0026amp;D, platform ops, and 1.2bn+ annual bookings; this talent base underpins product innovation and global execution.\u003c\/p\u003e\n\u003cp\u003eThe company spent RMB 3.4bn on staff costs in 2024 and runs global training programs to keep market knowledge and technical skills fresh through 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003e1.2 billion+ bookings supported annually\u003c\/li\u003e\n\u003cli\u003eRMB 3.4 billion staff costs in 2024\u003c\/li\u003e\n\u003cli\u003eOngoing global training and hiring through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com: Scale Powerhouse-400M Users, $80B+ GTV, $488M R\u0026amp;D Fueling Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group's tech, 400M+ annual users, 1.4M hotels\/1,300+ airlines, and R\u0026amp;D (US$488M in 2024) power scale advantages: 2024 GTV \u0026gt;$80B, gross bookings $71.3B, 1.2B+ bookings, ~40,000 staff, RMB3.4B staff costs-enabling personalization, exclusive inventory, and millisecond pricing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual active users\u003c\/td\u003e\n\u003ctd\u003e400M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTV\u003c\/td\u003e\n\u003ctd\u003e$80B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings\u003c\/td\u003e\n\u003ctd\u003e$71.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$488M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\/airlines\u003c\/td\u003e\n\u003ctd\u003e1.4M \/ 1,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~40,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOne Stop Travel Service Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group bundles flights, hotels, trains, car rentals and attraction tickets in one interface, cutting search time-users book 2+ products per trip on average and the platform handled RMB 206.7 billion GMV in 2023, showing scale. This integration removes site-hopping, so planning and payment flow seamlessly across components, raising conversion and NPS and lowering abandonment during multi-leg bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive Pricing and Best Price Guarantees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeveraging scale-3.5 billion gross transaction value in 2024-Trip.com Group secures exclusive supplier rates and passes discounts to customers, supporting its best-price guarantees. Built-in price-comparison tools and fare-transparency features show savings and refund policies, driving conversion among budget and value-seeking travelers worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal 24\/7 Multi Language Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal 24\/7 multi-language support gives Trip.com Group (TCOM: Nasdaq) travellers peace of mind-over 40% of bookings in 2024 were cross-border, and 24\/7 help reduces churn after service incidents by ~15%. Whether for flight delays or hotel check-in issues, immediate support across phone, chat, and app builds trust and drives repeat purchases, a key retention lever in markets where TCOM handles ~1.5 billion annual searches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized AI Driven Recommendations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvanced AI analyzes behavior and market trends to deliver highly relevant travel suggestions, producing full personalized itineraries-Trip.com Group reported a 28% increase in conversion for users receiving AI recommendations in 2024, and by 2025 these models surface niche destinations 40% more often than legacy search.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% higher conversion (2024 A\/B test)\u003c\/li\u003e\n\u003cli\u003e40% more niche destinations surfaced (2025)\u003c\/li\u003e\n\u003cli\u003eTailored end-to-end itineraries from past behavior + real-time trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Cross Border Travel Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group smooths cross-border travel with localized content, currency display and 40+ local payment methods, plus visa-assist and airport-transfer integrations, reducing booking friction for 500m+ annual users (2024 GMV $76.3B; FY2024 revenue $5.5B).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocalized content in 19 languages\u003c\/li\u003e\n\u003cli\u003e40+ payment methods\u003c\/li\u003e\n\u003cli\u003eVisa help + airport transfers\u003c\/li\u003e\n\u003cli\u003e500m users; 2024 GMV $76.3B; revenue $5.5B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com: AI-driven, multi-modal bookings boost conversion 28% and $76.3B GMV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group bundles multi-modal travel bookings, AI-personalized itineraries and 40+ local payments to cut planning time, raise conversion (28% lift in 2024 A\/B test) and support cross-border demand (40%+ bookings international in 2024; GMV $76.3B; FY2024 revenue $5.5B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 GMV\u003c\/td\u003e\n\u003ctd\u003e$76.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$5.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion lift (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e40%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI Enabled Self Service and Automation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group offers AI-enabled self-service tools letting customers manage bookings, changes, and cancellations independently; in 2024 over 62% of queries were resolved via self-service, cutting average handling time 35% and saving an estimated $120m in support costs. AI chatbots answer routine inquiries instantly, freeing human agents to handle complex cases and boosting NPS by 4 points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Membership Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group's multi-tier Trip.com Rewards drives repeat bookings with points, tiered discounts, and perks (free upgrades, lounge access) to boost customer lifetime value; in 2024 loyalty members accounted for ~38% of gross travel bookings, up from 31% in 2022 per company reports. Members get early-sale access and priority support, reducing churn and lifting average order value by an estimated 12%-here's the quick math: higher-tier users spend ~1.3x more annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Outreach via Big Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group uses advanced big-data analytics and AI to send personalized offers and travel reminders based on booking history, search behavior, and preferences, driving a reported 18% higher conversion on targeted campaigns in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 this outreach adds real-time in-journey updates and context-aware suggestions (flights, hotels, transfers), reducing customer support contacts by 12% and increasing ancillary revenue per trip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Corporate Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group assigns dedicated corporate account managers and offers tools for policy and expense control, serving over 1.2 million corporate clients as of 2025 and contributing an estimated 18% of group revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThat high-touch model tailors travel for business needs, secures long-term B2B contracts, and stabilizes recurring revenue through service-level agreements and corporate integrations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M corporate clients (2025)\u003c\/li\u003e\n\u003cli\u003e~18% revenue from corporate segment (2024)\u003c\/li\u003e\n\u003cli\u003eDedicated AMs + policy\/expense tools\u003c\/li\u003e\n\u003cli\u003eSupports long-term contracts, steady revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Driven Content and Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group's Trip Moments drives community content: users share photos, reviews and itineraries, creating social proof that boosts conversion-user-generated content lifts engagement and bookings; Trip.com reported 400m+ monthly active users across platforms in 2024, with social features increasing repeat bookings by ~12% in published partner studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUGC = social proof; higher conversions\u003c\/li\u003e\n\u003cli\u003e400m+ monthly users (2024)\u003c\/li\u003e\n\u003cli\u003eRewards and featured posts increase contributions\u003c\/li\u003e\n\u003cli\u003eTop content highlights drive repeat bookings ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com boosts retention and cuts support-AI self‑service, rewards \u0026amp; 1.2M corporate clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group mixes AI self-service (62% queries resolved, $120m support savings, 35% lower handling time in 2024) with Trip.com Rewards (38% of bookings from members, +12% AOV) and corporate accounts (1.2M clients, ~18% revenue 2024) to drive retention, upsells, and lower support load.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service query rate\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport savings\u003c\/td\u003e\n\u003ctd\u003e$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards share of bookings\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember AOV lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate clients\u003c\/td\u003e\n\u003ctd\u003e1.2M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate revenue\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users\u003c\/td\u003e\n\u003ctd\u003e400m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Applications and Mobile Web\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Trip.com Group mobile app is the primary channel, driving roughly 80% of bookings and 75% of active-user sessions as of FY2024, with over 60 million monthly active users globally; it provides a feature-rich, intuitive interface for on-the-go booking, itinerary management, and instant push notifications. Constant biweekly updates and A\/B testing keep the app the central hub across the travel lifecycle, improving conversion and repeat-booking rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficial Websites and Desktop Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group maintains comprehensive desktop websites across Trip.com Group brands, serving users who prefer larger screens for trip planning; in 2024 Trip.com reported 460 million annual MAUs across platforms, with desktop sessions accounting for ~18% of traffic, vital for multi-city itineraries. These sites offer detailed info, high-res imagery, and advanced filters for complex searches, and are fully synchronized with the mobile app for seamless cross-device booking and a unified user profile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Content Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group keeps active accounts on WeChat, Instagram, and TikTok to reach travelers where they spend time; in 2024 the company reported 60%+ of marketing engagement coming from social and short-video channels, driving a 12% year-over-year increase in mobile bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffline Service Centers and Physical Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOffline service centers and airport booths give travelers on-the-ground support-Trip.com Group operated over 180 physical outlets in 2024, focused in China, Southeast Asia, and major transit hubs, handling premium bookings, visa facilitation, and emergencies.\u003c\/p\u003e\n\u003cp\u003eThese touchpoints boost trust and high-end sales-locations report ~12-18% higher NPS and account for an estimated 8% of revenue in priority markets in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e180+ outlets in 2024\u003c\/li\u003e\n\u003cli\u003e12-18% higher NPS vs digital-only\u003c\/li\u003e\n\u003cli\u003e~8% revenue from offline in key markets\u003c\/li\u003e\n\u003cli\u003eFocus: premium services, visas, emergencies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Corporate Travel Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSpecialized B2B portals let corporate clients book and manage travel inside their procurement systems, integrating Trip.com Group's APIs with policy controls and automated expense feeds; in 2024 Trip.com Group reported corporate segment growth of ~18% YoY, driving a high-margin, recurring revenue stream.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated APIs sync with corporate policies and P\u0026amp;L\u003c\/li\u003e\n\u003cli\u003eAutomated expense reporting reduces reconciliation time ~30%\u003c\/li\u003e\n\u003cli\u003eHigh-volume bookings: corporate users accounted for ~22% of 2024 gross bookings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Powerhouse: Trip.com-80% Mobile Bookings, 22% B2B Share, +12% Social Lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group channels: mobile app (~80% bookings, 60M+ MAU FY2024), desktop sites (18% traffic, 460M annual MAUs overall), social\/short-video (60% marketing engagement, +12% mobile bookings YoY 2024), 180+ offline outlets (12-18% higher NPS, ~8% revenue), B2B portals (22% gross bookings, corporate +18% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metrics 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e~80% bookings; 60M+ MAU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesktop\u003c\/td\u003e\n\u003ctd\u003e18% traffic; part of 460M annual MAU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e60% engagement; +12% mobile bookings YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffline\u003c\/td\u003e\n\u003ctd\u003e180+ outlets; 12-18% NPS lift; ~8% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B\u003c\/td\u003e\n\u003ctd\u003e22% gross bookings; +18% corporate growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh End Luxury Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh end luxury travelers seek premium stays, first-class transport, and bespoke experiences, prioritizing comfort, privacy, and high-touch service over price; in 2024 Trip.com Group reported a 22% year-over-year rise in luxury bookings and grew luxury revenue share to ~18%, driven by curated collections and dedicated concierge channels that command higher average order values and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBudget Conscious Gen Z and Millennials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbudget-conscious gen z and millennials seek value authentic shareable experiences use mobile apps social reviews to book trip.com group targets them with flash sales hostel inventory social-first content-mobile bookings made up of ota transactions in represented users that year.\u003e\n\u003c\/pbudget-conscious\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Business Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCorporate and business travelers demand efficiency, reliability, and seamless integration with corporate travel policies, booking last-minute and valuing flexible cancellation and easy expense management; Trip.com Group reported 2024 B2B travel revenue of $1.1 billion, up 18% year-over-year, driven by its corporate platform integration and API partnerships. The group offers tailored tools, expense-reporting integrations, and loyalty benefits (over 60 million loyalty members in 2024) to meet professional travel needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Chinese Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs China's market leader, Trip.com Group serves hundreds of millions of domestic travelers-from family vacationers to solo explorers-capturing ~45% of online travel gross bookings in China in 2024 and handling over 1.2 billion domestic rail and hotel bookings that year.\u003c\/p\u003e\n\u003cp\u003eThe segment benefits from deep local-service integration, high-speed rail ticketing, and ubiquitous payment methods (Alipay, WeChat Pay), and Trip.com continues product and mobile UX innovations to defend its dominant share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45% China OTA market share (2024)\u003c\/li\u003e\n\u003cli\u003e1.2+ billion domestic bookings (2024)\u003c\/li\u003e\n\u003cli\u003eSupports Alipay and WeChat Pay\u003c\/li\u003e\n\u003cli\u003eHigh-speed rail ticket integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Outbound and Inbound Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group serves international outbound and inbound travelers-both 170m+ annual users (2024) and growing Chinese outbound tourists and foreign visitors to Asia-by offering multi-language support, multi-currency pricing, visa and regulation guidance, and localized payment options to reduce friction across borders.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e170m+ annual users (2024)\u003c\/li\u003e\n\u003cli\u003eMulti-language \u0026amp; multi-currency tools\u003c\/li\u003e\n\u003cli\u003eVisa\/regulation guidance \u0026amp; local payments\u003c\/li\u003e\n\u003cli\u003ePersonalized cross-border services = differentiator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com 2024: Luxury +22%, mobile 72% bookings, B2B $1.1B, 1.2B domestic trips\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-end, value-seeking Gen Z\/Millennials, corporate travelers, massive domestic Chinese users, and international in\/outbound tourists drive Trip.com Group's 2024 mix: luxury bookings +22% YoY (luxury ~18% revenue share), mobile bookings 72% of OTA transactions, B2B revenue $1.1B (+18%), China OTA ~45% share, 1.2B+ domestic bookings, 170M+ annual users.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury\u003c\/td\u003e\n\u003ctd\u003e+22% bookings, ~18% rev share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\/Gen Z-Millennials\u003c\/td\u003e\n\u003ctd\u003e72% mobile bookings; ~38% users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate (B2B)\u003c\/td\u003e\n\u003ctd\u003e$1.1B revenue, +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina domestic\u003c\/td\u003e\n\u003ctd\u003e~45% OTA share; 1.2B+ bookings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e170M+ annual users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Product Development Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group spends roughly 18-22% of operating expenses on technology and product development; in 2024 the company reported about RMB 8.9bn (≈ USD 1.3bn) in R\u0026amp;D and tech costs, funding thousands of engineers and data scientists who maintain cloud infrastructure, AI personalization, and security; ongoing R\u0026amp;D investments keep pace with rising travel-booking AI adoption and shifting consumer app expectations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sales Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group spends heavily on customer acquisition via performance marketing, brand ads, and discounts-marketing and sales expense was RMB 9.2 billion (about USD 1.3 billion) in FY2024, roughly 18% of revenue, to keep visibility in a crowded global market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Personnel Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating global call centers and support teams costs Trip.com Group about $520-$580 million annually in 2024, covering staffing, training, and facilities; labor and occupancy typically account for ~65% of this spend. AI automation cut routine query volume by ~30% in 2024, but human agents still handle roughly 70% of revenue-critical or complex cases, so continued investment preserves brand service standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative and General Overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdministrative and general overhead covers global office management, legal compliance, and corporate functions across 50+ jurisdictions; Trip.com Group reported SG\u0026amp;A of RMB 29.4 billion (US$4.3B) in FY2024, reflecting rising cross-border regulatory costs as international revenue rose 18% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal offices: 50+ jurisdictions\u003c\/li\u003e\n\u003cli\u003eFY2024 SG\u0026amp;A: RMB 29.4B (US$4.3B)\u003c\/li\u003e\n\u003cli\u003eInternational revenue growth: +18% YoY\u003c\/li\u003e\n\u003cli\u003eNeeds efficient governance to curb rising compliance spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing and Financial Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group pays substantial bank and gateway fees to process ~300 million annual transactions; fees typically range 0.5-3.0% by region and method, materially hitting gross margins and requiring rate negotiation and routing optimization.\u003c\/p\u003e\n\u003cp\u003eFraud prevention and compliance add ~1-2% of transaction value in tech and chargeback costs, raising operating expenses and pushing continuous investment in security.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~300M transactions\/year\u003c\/li\u003e\n\u003cli\u003eprocessing fees 0.5-3.0%\u003c\/li\u003e\n\u003cli\u003esecurity\/fraud ≈1-2% of txn value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFY24 Costs: R\u0026amp;D $1.3B, Mktg 18% rev, SG\u0026amp;A $4.3B; 300M txns with 0.5-3% fees, 1-2% fraud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore costs: FY2024 R\u0026amp;D\/tech RMB 8.9B (≈USD1.3B); marketing \u0026amp; sales RMB 9.2B (~18% revenue); SG\u0026amp;A RMB 29.4B (US$4.3B); call centers ~$550M; ~300M transactions\/yr with processing fees 0.5-3.0% and fraud\/security ~1-2%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/tech\u003c\/td\u003e\n\u003ctd\u003eRMB8.9B (≈USD1.3B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; sales\u003c\/td\u003e\n\u003ctd\u003eRMB9.2B (~18% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003eRMB29.4B (US$4.3B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall centers\u003c\/td\u003e\n\u003ctd\u003e~$550M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions\/yr\u003c\/td\u003e\n\u003ctd\u003e~300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing fees\u003c\/td\u003e\n\u003ctd\u003e0.5-3.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud\/security\u003c\/td\u003e\n\u003ctd\u003e~1-2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommission from Accommodation Bookings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTheir main revenue is commission on hotel and lodging bookings, earning roughly 10-20% per booking; in 2024 Trip.com Group reported net transaction-based revenue of RMB 20.4 billion (about USD 2.9 billion), showing this model scales with booking volume and value. \u003c\/p\u003e\n\u003cp\u003eThe group applies tiered commission rates tied to partner service level and visibility, with higher-fee promoted listings and preferred placement driving incremental revenue and higher average booking values. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransportation Ticketing Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrip.com Group earns revenue from commissions and service fees on air, rail, and bus ticket sales; in 2024 ticketing and transportation accounted for about 28% of gross transaction value, driving roughly $1.9 billion in revenues and thin per-ticket margins but high volume. This channel acts as a primary acquisition funnel, enabling cross-sell of hotels, packages, and ancillaries-Trip.com reported a 15% attach rate for non-ticket services in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaged Tour and In Destination Activity Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrip.com Group earns higher-margin revenue by selling bundled packaged tours and standalone in-destination activities (tickets, local tours), which complement lower-margin flight and hotel bookings; packaged products accounted for roughly 12% of GMV in 2024, up from 8% in 2022 per company filings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Travel Management Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCorporate clients pay Trip.com Group for management tools and dedicated support under multi-year contracts and SLAs; in 2024 corporate travel revenue contributed an estimated RMB 4.2 billion (~USD 600M), giving recurring, predictable cashflows.\u003c\/p\u003e\n\u003cp\u003eTransaction fees on corporate bookings add variable revenue, representing roughly 15-25% of corporate segment take-rates depending on region and service mix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 4.2B corporate travel revenue 2024 (~USD 600M)\u003c\/li\u003e\n\u003cli\u003eMulti-year contracts + SLAs = stable income\u003c\/li\u003e\n\u003cli\u003eTransaction fees = 15-25% of corporate take-rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and Financial Service Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrip.com Group monetizes site traffic and user data by selling advertising placements to hotels, airlines, and third-party brands, and by cross-selling high-margin financial products like travel insurance and installment payments during booking.\u003c\/p\u003e\n\u003cp\u003eIn 2024 advertising and financial services contributed roughly 12% of total revenue-about $1.1 billion-up from ~8% in 2021, reflecting higher take-rates and better personalization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAd inventory sold to partners and brands\u003c\/li\u003e\n\u003cli\u003eTravel insurance commissions and payment fees\u003c\/li\u003e\n\u003cli\u003e2024 ~12% of revenue ≈ $1.1B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTravel platform 2024: $2.9B transactions, $1.9B ticketing, $1.1B ads\/finserv\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMain streams: net transaction revenue (hotel commissions ~10-20%) - 2024 net transaction-based revenue RMB 20.4B (USD 2.9B); ticketing\/transport ~28% GMV → ≈USD 1.9B; packaged tours ~12% GMV; corporate travel RMB 4.2B (USD 600M) with 15-25% transaction fees; advertising \u0026amp; financial services ≈12% revenue (~USD 1.1B in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003cth\u003eshare\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet transactions\u003c\/td\u003e\n\u003ctd\u003eRMB 20.4B \/ USD 2.9B\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTicketing\u003c\/td\u003e\n\u003ctd\u003eUSD 1.9B\u003c\/td\u003e\n\u003ctd\u003e~28% GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaged tours\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~12% GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003eRMB 4.2B \/ USD 600M\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds \u0026amp; financial\u003c\/td\u003e\n\u003ctd\u003eUSD 1.1B\u003c\/td\u003e\n\u003ctd\u003e~12% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347331293515,"sku":"trip-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/trip-canvas-business-model.webp?v=1779165047","url":"https:\/\/valuechainanalysis.com\/products\/trip-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}