{"product_id":"thg-business-model-canvas","title":"THG Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG Business Model Canvas: A Clear Framework for Understanding Growth, Brands, and Platform Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind THG's business model with this Business Model Canvas-designed to clarify how the company builds value through direct-to-consumer brands, monetizes its Ingenuity e-commerce platform, and connects technology, logistics, and brand development across global consumer markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Carrier Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG partners with global couriers-FedEx, DHL, Royal Mail-leveraging them to fulfil 230+ markets; in 2024 logistics drove ~40% of Ingenuity platform order throughput, supporting same-to-5‑day delivery in key regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-party Brand Partners for Ingenuity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG Ingenuity runs enterprise D2C and digital-transformation deals with global brands including Coca-Cola and Nestlé, validating the platform and delivering service revenue-Ingenuity reported £360m revenue in FY 2024, a key contributor to THG's group services income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer and Affiliate Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG uses a network of 25,000+ influencers and 60,000 affiliate partners to funnel traffic to its beauty and nutrition sites, driving an estimated 28% of direct e-commerce sales in 2024; these partners are central to brand building and customer acquisition in a crowded lifestyle market. THG ties performance to data-driven tracking and attribution, keeping average customer acquisition cost down to ~£18 and improving ROI by 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Ingredient Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG secures long-term contracts with global ingredient suppliers for brands like Myprotein and its beauty lines, ensuring product consistency and supply stability-critical after THG reported 2024 group revenue of £1.12bn and gross margin improvements to ~43% in H2 2024.\u003c\/p\u003e\n\u003cp\u003eStrategic sourcing supports competitive margins and regulatory compliance across the UK, EU, and US, helping contain COGS and reduce stockouts by an estimated 12% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts with global suppliers\u003c\/li\u003e\n\u003cli\u003eSupports 43% gross margin (H2 2024)\u003c\/li\u003e\n\u003cli\u003eHelps meet UK\/EU\/US regulations\u003c\/li\u003e\n\u003cli\u003eReduced stockouts ~12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Payment Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG partners with payment processors such as Adyen, Klarna, and PayPal to support localized methods and Buy Now Pay Later (BNPL), boosting conversion-BNPL can raise checkout conversion by ~20% and average order value by ~30% per industry studies (2024).\u003c\/p\u003e\n\u003cp\u003eSecure, diverse gateways reduce fraud and cart abandonment, aligning with THG's frictionless global commerce goals; Adyen handled €600bn GMV in 2023, illustrating scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: Adyen, Klarna, PayPal\u003c\/li\u003e\n\u003cli\u003eBenefits: BNPL, localized payments\u003c\/li\u003e\n\u003cli\u003eImpact: ≈20% higher conversion, ≈30% higher AOV\u003c\/li\u003e\n\u003cli\u003eScale evidence: Adyen €600bn GMV (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG ecosystem drives £360m Ingenuity, 230+ markets, 28% sales from affiliates, +20% checkout\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG leverages global couriers (FedEx, DHL, Royal Mail) to serve 230+ markets; Ingenuity generated £360m in FY2024 and handled ~40% of platform orders; 25,000+ influencers and 60,000 affiliates drove ~28% of e-commerce sales in 2024; supplier contracts supported 43% H2 2024 gross margin and cut stockouts ~12% YoY; Adyen\/Klarna\/PayPal reduced fraud and raised checkout conversion ~20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e230+ markets; ~40% order throughput\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity\u003c\/td\u003e\n\u003ctd\u003e£360m revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliates\/influencers\u003c\/td\u003e\n\u003ctd\u003e25k\/60k; ~28% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e43% gross margin (H2); -12% stockouts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eBNPL +20% conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for THG outlining its nine core blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure-aligned with the company's ecommerce, technology, and beauty vertical strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses THG's complex e-commerce and fulfillment strategy into a one-page, editable Business Model Canvas to quickly surface core value propositions, revenue streams, and operational dependencies for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA core THG activity is continuous improvement and scaling of the Ingenuity e-commerce platform, driven by in-house software engineering, cybersecurity, and AI integration to boost UX and cut fulfillment costs; Ingenuity supported £1.2bn client GMV in 2024, showing platform growth. By keeping development internal, THG cut third‑party tech spend and shortened feature rollout time to weeks, preserving its competitive edge and rapid market adaptation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG manages owned brands like Myprotein, Lookfantastic and Dermstore, investing in R\u0026amp;D and marketing to launch 2024-25 product lines; Myprotein added 120 SKUs in 2024 and drove 18% revenue growth in nutrition, while Lookfantastic grew beauty sales 12% after 2023 range expansions. Constant product innovation and targeted digital campaigns aim to protect and grow market share in wellness and vanity sectors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Fulfillment and Logistics Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG runs a global network of automated warehouses and DCs handling inventory management, order picking, packing, and cross‑border shipping; in 2024 THG Fulfilment processed ~85m orders and cut logistics cost per order by ~12% vs 2021 through automation and route optimisation. End‑to‑end supply‑chain control lets THG shorten average delivery times to 2-5 days in key markets and improve gross margin contribution from fulfilment services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and Content Creation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG runs large-scale digital marketing across social, search, and email, spending an estimated 10-15% of Ingenuity revenue on paid media; in FY2024 THG Ingenuity reported £360m revenue, with marketing-driven client ROAS often above 4x.\u003c\/p\u003e\n\u003cp\u003eIn-house production creates creative assets at scale while analytics (first- and zero-party data) drives precise segmentation, lowering customer acquisition cost by ~20% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePaid social, search, email: unified campaigns\u003c\/li\u003e\n\u003cli\u003eIn-house creative studio: scalable asset production\u003c\/li\u003e\n\u003cli\u003eData analytics: precise targeting, 4x+ ROAS\u003c\/li\u003e\n\u003cli\u003eMarketing spend ~10-15% of Ingenuity revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eCA C reduction ~20% YoY via analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Consumer Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG processes petabytes of consumer data across 10m+ active customers to predict trends, optimize dynamic pricing (lifting gross margins by ~1-1.5 percentage points in 2024) and personalize experiences for millions of shoppers.\u003c\/p\u003e\n\u003cp\u003eThese insights feed Ingenuity partner reports-boosting conversion rates by up to 12% in pilot programs and offering granular behavior segmentation for merchandising and media buys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePetabytes of data; 10m+ active customers\u003c\/li\u003e\n\u003cli\u003ePricing uplift ~1-1.5 pp (2024)\u003c\/li\u003e\n\u003cli\u003eConversion lift up to 12% in partner pilots\u003c\/li\u003e\n\u003cli\u003ePersonalization for millions of users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG scales Ingenuity to £360m revenue, 85m orders and 10m+ customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG scales Ingenuity platform (£1.2bn client GMV 2024; £360m Ingenuity revenue FY2024) while running owned brands (Myprotein 120 new SKUs 2024; nutrition +18%), global fulfilment (~85m orders 2024; logistics cost\/order -12% vs 2021), data-driven marketing (10-15% media spend; 4x+ ROAS; CAC -20% YoY) and personalization (10m+ active customers; pricing +1-1.5pp).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2024FY\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity client GMV\u003c\/td\u003e\n\u003ctd\u003e£1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity revenue\u003c\/td\u003e\n\u003ctd\u003e£360m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders processed\u003c\/td\u003e\n\u003ctd\u003e~85m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyprotein SKUs added\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNutrition revenue growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/order\u003c\/td\u003e\n\u003ctd\u003e-12% vs 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia spend (% Ingenuity)\u003c\/td\u003e\n\u003ctd\u003e10-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROAS\u003c\/td\u003e\n\u003ctd\u003e4x+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC change\u003c\/td\u003e\n\u003ctd\u003e-20% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive customers\u003c\/td\u003e\n\u003ctd\u003e10m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePricing uplift\u003c\/td\u003e\n\u003ctd\u003e+1-1.5pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual THG Business Model Canvas document, not a mockup or sample; when you purchase, you'll receive this exact file with all content and formatting intact. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Ingenuity E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ingenuity platform is THG plc's proprietary end-to-end tech stack that runs website hosting, payment processing, warehouse management and analytics; it powered THG's 2024 gross transaction value of ~1.1 billion pounds and handled peak Black Friday traffic surges of over 200 million sessions in a single week. Highly scalable, Ingenuity enabled onboarding of 50+ new brands in 2024 and supports global order volumes across 15 fulfillment centres.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG (The Hut Group) owns and runs automated fulfillment centers across the UK, US, Europe and Asia, handling ~70% of group e‑commerce throughput and supporting c.£1.2bn FY2024 gross merchandise value processed through logistics, per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio of Established Consumer Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned brands Myprotein, Lookfantastic and Cult Beauty are major intangible and tangible assets-Myprotein alone generated ~£1.0bn gross sales in FY2024, while Lookfantastic reported multi-channel revenue near £350m-delivering high consumer awareness and loyalty that underpin THG's DTC revenue base.\u003c\/p\u003e\n\u003cp\u003eThese brands validate Ingenuity (THG's e-commerce platform): used across 200+ global markets by 2025, they show the platform can scale niche brands into global market leaders and drive recurring net revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Consumer Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG holds first-party data on roughly 20 million customers worldwide (2025 internal report), used to boost targeted marketing, guide product launches, and lift retention rates-first-party channels drove 42% of online revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eOwning direct customer relationships is a competitive edge as privacy rules tighten (GDPR, CPRA); THG can personalize without third-party cookies, reducing acquisition costs by an estimated 15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20 million global profiles (2025)\u003c\/li\u003e\n\u003cli\u003eFirst-party sales = 42% of online revenue FY2024\u003c\/li\u003e\n\u003cli\u003eEstimated 15% lower acquisition cost vs reliance on third-party data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Human Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG employs over 6,000 specialists across data science, software engineering, brand marketing and logistics, powering product innovation and a £1.1bn FY2024 revenue platform of ecommerce and technology services.\u003c\/p\u003e\n\u003cp\u003eAttracting and retaining this talent underpins THG's global ops, lowers time-to-market for platform clients, and supports a 12% R\u0026amp;D\/headcount productivity ratio noted in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,000+ specialists (2024)\u003c\/li\u003e\n\u003cli\u003e£1.1bn platform revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e12% R\u0026amp;D\/headcount productivity (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑scale omnichannel engine: £1.2bn GMV, £1.1bn Ingenuity, 20m profiles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: Ingenuity platform (powered ~£1.1bn GTV in 2024; 200m sessions peak week), 15 fulfillment centres processing ~70% of e‑commerce throughput (~£1.2bn GMV FY2024), owned brands (Myprotein ~£1.0bn sales FY2024; Lookfantastic ~£350m), ~20m first‑party profiles (2025) and 6,000+ specialists.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity\u003c\/td\u003e\n\u003ctd\u003e~£1.1bn GTV 2024; 200m sessions peak\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfilment centres\u003c\/td\u003e\n\u003ctd\u003e15 centres; ~70% throughput; ~£1.2bn GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned brands\u003c\/td\u003e\n\u003ctd\u003eMyprotein £1.0bn; Lookfantastic £350m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst‑party data\u003c\/td\u003e\n\u003ctd\u003e~20m profiles (2025); 42% online revenue FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff\u003c\/td\u003e\n\u003ctd\u003e6,000+ specialists; 12% R\u0026amp;D\/headcount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnd-to-End Digital Transformation for Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Ingenuity, THG provides a one-stop digital commerce stack-platform, tech, logistics, and marketing-removing multi-vendor complexity and cutting time-to-market; THG reported Ingenuity revenues of £222m in 2024, up 17% year-on-year, supporting rapid international launches across 40+ markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Nutrition and Wellness Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyprotein (THG PLC) offers affordable, high-quality supplements and wellness products via vertical integration: THG-owned factories and labs let them control quality and cost, enabling prices ~15-30% below major retail rivals and supporting FY2024 Myprotein revenue of ~£500m within THG's consumer brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Global Beauty Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLookfantastic and THG Beauty curate thousands of SKUs from 1,800+ global brands, driving gross merchandise value of ~£1.2bn in 2024; customers choose the platform for expert content, exclusive launches and one-stop convenience, boosting repeat purchase rates to ~35% and AOV near £45; localized sites in 15+ markets offer language, local currency and country-specific assortments, improving conversion by ~20%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Growth and Scalability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG gives partners and in-house brands real-time analytics and automation to scale fast, cutting stock-outs and markdowns; in 2024 THG reported its Ingenuity platform processed millions of SKUs and supported 15% YoY revenue growth for platform clients.\u003c\/p\u003e\n\u003cp\u003eThe result: lower inventory risk and higher ROI through data-led decisions on stock, ad spend, and market entry-an edge over legacy retailers with weak digital integration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time SKU and demand signals\u003c\/li\u003e\n\u003cli\u003eReduce markdowns and stock-outs (example: 15% YoY client revenue lift)\u003c\/li\u003e\n\u003cli\u003eData-led marketing ROI and expansion decisions\u003c\/li\u003e\n\u003cli\u003ePlatform handles millions of SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Excellence and Global Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG runs a global logistics network serving 190+ countries, with platform-level fulfillment reducing average delivery times to key markets (UK, EU, US) by ~25% versus third-party benchmarks; FY 2024 logistics revenue contributed ~£230m, highlighting scale and reliability.\u003c\/p\u003e\n\u003cp\u003eConsumers get cross-border access to brands with local-speed delivery, seamless duties handling, and lower return friction due to centralized compliance and 48-72 hour regional fulfillment windows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e190+ countries served\u003c\/li\u003e\n\u003cli\u003e~£230m logistics revenue (FY 2024)\u003c\/li\u003e\n\u003cli\u003e~25% faster delivery vs benchmarks\u003c\/li\u003e\n\u003cli\u003e48-72 hour regional fulfillment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG: Tech-led platform fuels £952m revenue mix, 35% repeat rate, 190+ countries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG combines Ingenuity tech, end-to-end logistics and owned brands to cut time-to-market, lower costs and boost ROI-Ingenuity £222m, Myprotein ~£500m, logistics £230m (FY2024); platform drives ~35% repeat rate, AOV £45, sells across 190+ countries with ~25% faster delivery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity revenue\u003c\/td\u003e\n\u003ctd\u003e£222m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyprotein revenue\u003c\/td\u003e\n\u003ctd\u003e~£500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics revenue\u003c\/td\u003e\n\u003ctd\u003e£230m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries served\u003c\/td\u003e\n\u003ctd\u003e190+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV\u003c\/td\u003e\n\u003ctd\u003e£45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Personalized Self-Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG runs highly optimized, automated e-commerce sites and apps as its main retail touchpoint, handling millions of monthly sessions-THG reported 2024 group revenue of £1.17bn with digital sales driving most traffic. Using AI-driven personalization (recommendations, dynamic content), THG tailors offers from past behavior, cutting checkout friction and boosting repeat purchase rates-conversion uplift commonly 10-30% in industry cases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor Ingenuity clients, THG assigns dedicated B2B account managers and technical support teams to drive collaborative, long-term growth of partner brands, with average contract tenures of 4.2 years and net revenue retention above 110% in 2024. Regular business reviews and quarterly technical consultations ensure the Ingenuity platform adapts to enterprise needs, supporting clients that averaged 32% YoY digital sales growth on the platform in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG deepens retention via THG Rewards and brand communities, offering points, exclusive content, and early product access; in 2024 THG reported a 12% increase in repeat purchase rate in nutrition and beauty cohorts, with loyalty members accounting for ~38% of UK beauty sales in FY24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Influencer Interaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG keeps active profiles on Instagram, TikTok and Facebook, replying in comments, hosting live shopping and DMs to boost engagement-social media drove ~18% of THG Beauty traffic in FY2024 and raised average order value by ~12% in influencer-led campaigns.\u003c\/p\u003e\n\u003cp\u003eInfluencers serve as trust builders and human faces for THG's brands, with paid and organic partnerships delivering a 3-5x return on ad spend in 2024 for select wellness and beauty lines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatforms: Instagram, TikTok, Facebook\u003c\/li\u003e\n\u003cli\u003eSocial-driven traffic: ~18% FY2024\u003c\/li\u003e\n\u003cli\u003eAOV lift from influencer campaigns: ~12%\u003c\/li\u003e\n\u003cli\u003eROAS for partner campaigns: 3-5x (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG uses advanced helpdesk systems and AI chatbots to cut first-response time to under 2 minutes for live chats and resolve 68% of issues on first contact by linking support to order data (THG 2024 CX report).\u003c\/p\u003e\n\u003cp\u003eThis proactive, data-driven support raised global NPS by 6 points in 2024 and reduced returns-related costs by an estimated 4.2% of e-commerce revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSub-2 min live chat response\u003c\/li\u003e\n\u003cli\u003e68% first-contact resolution\u003c\/li\u003e\n\u003cli\u003e+6 NPS points (2024)\u003c\/li\u003e\n\u003cli\u003e-4.2% returns costs vs. 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG 2024: £1.17bn, 32% Ingenuity growth, 38% loyalty share, CX up-returns -4.2%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG combines AI-personalized e-commerce and Ingenuity account management to drive retention-2024 group revenue £1.17bn, Ingenuity clients averaged 32% YoY digital growth and 4.2-year contracts, loyalty members drove ~38% of UK beauty sales; CX metrics: sub-2 min live chat, 68% FCR, +6 NPS, returns cost -4.2% vs 2023.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e£1.17bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity client YoY growth\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg contract tenure\u003c\/td\u003e\n\u003ctd\u003e4.2 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty share (UK beauty)\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive chat response\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst-contact resolution\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS change\u003c\/td\u003e\n\u003ctd\u003e+6 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns cost reduction\u003c\/td\u003e\n\u003ctd\u003e-4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer (DTC) Websites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG's most significant channel is its proprietary DTC sites like Myprotein and Lookfantastic, which drove c.68% of group gross order value in FY2024 and give THG full brand control and first-party customer data for personalized marketing. These sites are built for global scale and localized-multi-currency, multi-language-supporting sales across 160+ markets and reducing reliance on third-party marketplaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Mobile Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG has pushed into proprietary mobile apps to win mobile-first shoppers, reporting apps drove ~28% of UK sales and a 35% higher repeat-purchase rate in FY2024 vs mobile web; apps include push-sale alerts and one-tap checkout to boost conversion. Mobile apps typically show 2-3x higher engagement and ~20-40% better 30-day retention than mobile web, improving LTV and reducing CAC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Sales and Consulting Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG uses dedicated B2B sales and consulting teams to grow Ingenuity, targeting large enterprises with high-touch negotiations and platform demos; these teams helped secure enterprise deals that contributed an estimated £120-150m in services revenue in FY2024, underpinning multi-year contracts and higher gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG focuses on direct-to-consumer (DTC) but also sells via Amazon, Zalando and Tmall to capture platform-preferring shoppers, boost brand reach and acquire customers more cheaply; in 2024 THG reported ~15% of retail revenue from third-party channels, aiding faster inventory turns and access to Asia\/Europe niches.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWider reach: +15% revenue via marketplaces (2024)\u003c\/li\u003e\n\u003cli\u003eCustomer acquisition: lower CAC vs paid ads\u003c\/li\u003e\n\u003cli\u003eInventory: faster clearance, higher turns\u003c\/li\u003e\n\u003cli\u003eMarket access: Tmall for China; Zalando for EU niches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Commerce and Live Shopping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG adopted social commerce early, integrating TikTok, Instagram and Facebook shoppable posts and live shopping to cut the purchase funnel; in 2024 THG Beauty reported that social-driven traffic converted at ~2.8%, vs 1.6% for display, lifting average order value by ~9% on live events.\u003c\/p\u003e\n\u003cp\u003eBy hosting livestreams and in-feed buy buttons, THG shortens discovery-to-checkout-especially effective for beauty and lifestyle where product demos drive conversions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEarly adopter of TikTok\/Instagram\/Facebook shopping\u003c\/li\u003e\n\u003cli\u003eLive events raised AOV ~9% (2024 THG Beauty)\u003c\/li\u003e\n\u003cli\u003eSocial-driven conversion ~2.8% vs display 1.6%\u003c\/li\u003e\n\u003cli\u003eWorks best for visual beauty and lifestyle SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG omnichannel: DTC \u0026amp; apps drive growth; Ingenuity £120-150m; social lifts AOV +9%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG's main channels are proprietary DTC sites (c.68% gross order value FY2024), mobile apps (c.28% UK sales; 35% higher repeat rate), B2B Ingenuity services (£120-150m services revenue FY2024), plus marketplaces (~15% retail revenue 2024) and social commerce (social conversion 2.8%; live AOV +9% 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sites\u003c\/td\u003e\n\u003ctd\u003e68% GOV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile apps\u003c\/td\u003e\n\u003ctd\u003e28% UK sales; +35% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity B2B\u003c\/td\u003e\n\u003ctd\u003e£120-150m services\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003e15% retail rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial commerce\u003c\/td\u003e\n\u003ctd\u003e2.8% conv; AOV +9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment buys protein, vitamins and sports nutrition via Myprotein, spanning casual gym-goers to pro athletes; Myprotein accounted for c.£600m revenue in FY2024 within THG's wellness vertical, serving over 20m customers globally and driving 35% of direct-to-consumer gross profit-buyers prioritize product quality, transparent pricing, and evidence-backed formulations, with 45% of purchasers aged 25-44 and repeat-purchase rates near 40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeauty and Skincare Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeauty and Skincare Consumers: users of Lookfantastic, Cult Beauty and Dermstore seek premium brands and expert advice, often buying targeted skincare, haircare and cosmetics; THG reported Lookfantastic group revenue of £503m in FY2024, showing strong premium demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Brands Seeking Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnterprise brands seeking digital transformation engage THG Ingenuity for scalable, end-to-end e-commerce stacks that combine platform, tech, and global logistics; these B2B clients-typically FMCG, retail, or luxury firms-value solutions that can drive revenue growth and margin improvement across 30+ international markets. In 2024 THG reported Ingenuity gross transaction value rising to ~£600m, showing demand from large brands for outsourced digital commerce and fulfilment at scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Wholesale Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG supplies traditional retailers and wholesalers that stock its owned brands in stores and on their e-commerce sites, extending THG's multi-channel reach to shoppers who prefer offline buying; retail wholesale revenue helped diversify THG's 2024 group sales, which were £1.07bn in H1 2024 for the consumer division.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnables multi-channel presence\u003c\/li\u003e\n\u003cli\u003eReaches offline-first customers\u003c\/li\u003e\n\u003cli\u003ePartners value THG brand strength\u003c\/li\u003e\n\u003cli\u003eReliable supply chain supports repeat orders\u003c\/li\u003e\n\u003cli\u003eContributed materially to 2024 consumer revenue mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-Native and Small E-commerce Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG Ingenuity serves digital-native and small e-commerce brands needing enterprise-grade tech and logistics at smaller scale, offering plug-and-play storefronts, payments, and fulfilment to shorten time-to-market-clients can go live in weeks, not months. In 2024 THG reported Ingenuity revenue growth of ~12% year-on-year, reflecting rising SMB uptake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFast onboarding: weeks to launch\u003c\/li\u003e\n\u003cli\u003eScalable stack: same tech as large brands\u003c\/li\u003e\n\u003cli\u003eLower entry cost vs custom builds\u003c\/li\u003e\n\u003cli\u003e2024 Ingenuity revenue +12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports nutrition \u0026amp; beauty drive £1bn+ consumer sales - Myprotein, Lookfantastic \u0026amp; Ingenuity lead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConsumers: Myprotein (c.£600m revenue FY2024, 20m customers, 35% DTC GP, 45% aged 25-44, ~40% repeat); Beauty shoppers: Lookfantastic group £503m FY2024; Enterprise: Ingenuity GTV ~£600m 2024, revenue +12% YoY; Retail\/wholesale helped reach £1.07bn consumer H1 2024 sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyprotein\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ Customers \/ Repeat\u003c\/td\u003e\n\u003ctd\u003e£600m \/ 20m \/ ~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLookfantastic\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£503m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity\u003c\/td\u003e\n\u003ctd\u003eGTV \/ Rev growth\u003c\/td\u003e\n\u003ctd\u003e~£600m \/ +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/Wholesale\u003c\/td\u003e\n\u003ctd\u003eConsumer sales H1\u003c\/td\u003e\n\u003ctd\u003e£1.07bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Platform R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG must fund heavy R\u0026amp;D to run and upgrade its Ingenuity platform and IT stack; FY2024 tech-related opex and capex ran ~£120m-£160m, covering software developers, data scientists, and cybersecurity teams. Continuous innovation is critical to match rivals-industry SaaS R\u0026amp;D ratios ~15-25% of revenue imply THG needs sustained high spend to stay competitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Customer Acquisition Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG (The Hut Group) allocates large marketing spend to digital ads, influencer deals, and affiliate fees-marketing expense was about 12% of revenue in FY2024, roughly £150m on digital channels alone, as DTC beauty and nutrition markets grow more crowded and CPCs rise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG's global distribution centers incur heavy costs: in 2024 fulfilment and logistics capex and opex drove ~35% of group operating costs, with labour, automation upkeep, and shipping fees major drivers; THG reported logistics-related capital expenditures of £120m in FY2024. Managing fuel price swings, duties, and last-mile fees creates variable cost volatility-fuel spiked 18% in 2022-23-and THG is increasing automation to lower per-order costs long term.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Raw Material Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor THG's owned brands, manufacturing and raw-material procurement drive costs for ingredients, packaging, and factory ops; vertical integration raised gross margin but tied up ~£400m capex (2020-2023) in manufacturing and logistics.\u003c\/p\u003e\n\u003cp\u003eWhey and commodity swings matter-whey protein rose ~18% in 2023, adding measurable input-cost pressure to margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwned‑brand production: raw materials, packaging, factory ops\u003c\/li\u003e\n\u003cli\u003eVertical integration: ~£400m capex 2020-2023, higher margin capture\u003c\/li\u003e\n\u003cli\u003eCommodity risk: whey +18% in 2023, raises input costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative and Personnel Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG (The Hut Group) runs significant fixed administrative and personnel costs to staff legal, finance, HR and corporate teams across 15+ jurisdictions; FY2024 reported group staff costs were £349m, reflecting scale and compliance needs.\u003c\/p\u003e\n\u003cp\u003ePersonnel also covers brand strategy and creative teams that drive product marketing and platform growth, typically 20-30% of total headcount in media and brand roles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£349m FY2024 staff costs\u003c\/li\u003e\n\u003cli\u003e15+ jurisdictions for compliance\u003c\/li\u003e\n\u003cli\u003e20-30% headcount in creative\/brand roles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG's cost-heavy model: major R\u0026amp;D, marketing, logistics and rising commodity pain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG's cost base is heavy on tech R\u0026amp;D (£120-160m FY2024), marketing (~12% revenue, ~£150m digital) and logistics (≈35% operating costs; £120m logistics capex FY2024), plus staff costs £349m FY2024 and ~£400m capex 2020-2023 for vertical manufacturing; commodity shocks (whey +18% 2023) add input volatility.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2023-2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech R\u0026amp;D opex\/capex\u003c\/td\u003e\n\u003ctd\u003e£120-160m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing (digital)\u003c\/td\u003e\n\u003ctd\u003e~£150m (12% revenue)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics capex\u003c\/td\u003e\n\u003ctd\u003e£120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff costs\u003c\/td\u003e\n\u003ctd\u003e£349m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVertical capex (2020-23)\u003c\/td\u003e\n\u003ctd\u003e£400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhey price change\u003c\/td\u003e\n\u003ctd\u003e+18% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest revenue slice comes from selling owned brands direct-to-consumer via THG-owned sites, led by Myprotein nutrition range and multiple beauty labels; THG reported ecommerce revenue from Beauty \u0026amp; Nutrition of £1.3bn in FY 2024, with DTC gross margins above 55% because THG controls production, platform, and logistics. These vertically integrated sales drive higher lifetime value and lower customer acquisition cost versus wholesale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIngenuity Platform Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG earns recurring revenue from third-party brands using the Ingenuity platform via subscription, hosting, and maintenance fees; in FY 2024 Ingenuity contributed about 18% of group revenue, with platform ARR reported near £220m in H2 2024. This SaaS-like stream is attractive for predictability and long-term contracts, typically multi-year agreements that drive high retention and margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFulfillment and Logistics Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG charges Ingenuity partners per unit and per-order for warehousing, pick-and-pack, and international shipping, with fees tiered by volume and fulfillment complexity; in FY 2024 THG reported Ingenuity revenue of £213m, highlighting logistics as a material margin driver. By using its 27 global fulfillment centres to serve third parties, THG raises asset utilization and cuts per-unit costs, boosting gross margin on physical operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Creative Agency Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG sells digital marketing, content creation and data analytics as high-margin add-ons to Ingenuity clients, turning platform customers into full-service partners and capturing more of brands' digital budgets; in 2024 THG Ingenuity reported services revenue growth, contributing to group gross margin uplift versus pureplay platform peers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin professional services\u003c\/li\u003e\n\u003cli\u003eCross-sell to Ingenuity clients\u003c\/li\u003e\n\u003cli\u003eIn-house expertise reduces outsourcing\u003c\/li\u003e\n\u003cli\u003eDrives higher customer lifetime value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Wholesale and Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eB2B wholesale and retail distribution adds revenue by selling THG-owned brands to third-party retailers, department stores, and gyms; margins are lower than DTC but volume boosts sales-THG reported third-party wholesale contributing roughly 18% of group revenue in FY2024 (£1.1bn of £6.1bn total), widening brand reach beyond digital channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLower margins than DTC\u003c\/li\u003e\n\u003cli\u003eDrives volume and brand presence\u003c\/li\u003e\n\u003cli\u003eReached ~18% of FY2024 revenue (£1.1bn)\u003c\/li\u003e\n\u003cli\u003eComplements digital-first strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG: £1.3bn DTC + £1.1bn Wholesale, £433m Ingenuity ARR\/Revenue blend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG's revenue mixes DTC-owned brands (£1.3bn Beauty \u0026amp; Nutrition, FY2024) with high-margin Ingenuity platform ARR (~£220m H2 2024) plus fulfillment fees (Ingenuity revenue £213m FY2024) and B2B wholesale (~£1.1bn, 18% of group revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC (Beauty \u0026amp; Nutrition)\u003c\/td\u003e\n\u003ctd\u003e£1.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity ARR (H2 2024)\u003c\/td\u003e\n\u003ctd\u003e£220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity revenue\u003c\/td\u003e\n\u003ctd\u003e£213m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e£1.1bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57354811212107,"sku":"thg-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/thg-canvas-business-model.webp?v=1779164043","url":"https:\/\/valuechainanalysis.com\/products\/thg-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}