Stellantis Business Model Canvas
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Stellantis Business Model Canvas: Value, Partnerships, Revenue Logic & Growth Levers
Explore the strategic blueprint behind Stellantis's business model-this focused Business Model Canvas clarifies its value proposition, key brand and supplier partnerships, revenue streams, customer relevance, and scaling levers to support smarter strategy and investment decisions.
Partnerships
Strategic Battery Joint Ventures
Stellantis partners with Automotive Cells Company (ACC) via shared investments in European and North American gigafactories, securing high-performance cells and cutting projected battery cost per kWh toward targeted ~100 EUR/kWh; these JVs aim to underwrite supply for Stellantis' plan to reach ~5 million electrified vehicles by 2030, with ACC capacity slated to exceed 120 GWh by end-2025 to reduce supply-chain risks.
Software and Technology Alliances
Stellantis partners with Amazon and Foxconn to build the STLA SmartCockpit and STLA AutoDrive platforms, aiming to deliver seamless digital experiences and advanced driver assistance across its 14 brands; the SmartCockpit rollout targets 2 million vehicles by 2026 and AutoDrive reached a 2025 roadmap milestone with fleet tests in Europe and North America.
Charging Infrastructure Networks
Stellantis partners with charging providers such as Ionity and Free2move Charge to give buyers access to 400,000+ public chargers and bundled home installations across Europe and North America, aiming to reduce range anxiety and boost EV adoption; in 2025 these partnerships supported over 120,000 customer home installs and access to Ionity's 1,000+ high-power stations.
Raw Material Supply Agreements
Stellantis secures long-term contracts and offtake deals with lithium, cobalt, and nickel miners-often taking equity-to hedge price swings and guarantee ethically sourced battery minerals; these upstream ties cut battery input cost by an estimated 8-12% vs spot purchases by late 2025.
- Long-term offtakes + equity stakes
- Targets lithium, cobalt, nickel
- Reduces input cost 8-12% (late 2025)
- Supports sustainable, ethical sourcing
Global Dealer and Distribution Networks
Stellantis depends on a global network of ~11,000 independent dealers (2024) while testing direct-sales; these partners handle delivery, maintenance, and local customer service across 130+ markets, supporting ~6.4 million vehicles sold in 2024 and critical inventory turns.
Strong dealer relations drive regional sales, reduce days – to – deliver, and supported €152 billion group revenue in 2024-key for managing stock and service quality.
- ~11,000 dealers (2024)
- 130+ markets served
- ~6.4M vehicles sold (2024)
- €152B revenue (2024)
- Essential for delivery, maintenance, inventory
Stellantis leverages ACC, Amazon, Ionity & miners to cut battery costs and scale EVs
Stellantis' key partnerships span ACC (battery JV targeting ~120 GWh by end – 2025 to hit ~100 EUR/kWh), Amazon/Foxconn for STLA SmartCockpit/AutoDrive (2M cars by 2026 target; 2025 fleet tests), Ionity/Free2move (access to 1,000+ high – power chargers; 400k+ public chargers), miner offtakes reducing battery input costs 8-12% (late – 2025), and ~11,000 dealers (2024).
| Partner | Key metric | 2024/25 data |
|---|---|---|
| ACC | Capacity / target cost | 120 GWh (end – 2025) / ~100 EUR/kWh |
| Amazon/Foxconn | SmartCockpit rollout | 2M cars target by 2026; 2025 tests |
| Ionity/Free2move | Charger access | 400k+ public chargers; 1,000+ Ionity HPC |
| Miners | Cost hedge | 8-12% lower input cost (late – 2025) |
| Dealers | Network | ~11,000 dealers; ~6.4M cars sold; €152B revenue (2024) |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for Stellantis detailing its nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with its multi-brand global automotive strategy and electrification roadmap.
Customizable Excel Spreadsheet
High-level view of Stellantis's business model with editable cells-quickly pinpoint platform synergies, brand portfolio economics, and electrification strategies to streamline strategic decisions and stakeholder presentations.
Activities
Advanced R and D and Platform Engineering
Stellantis invests in four BEV platforms-STLA Small, Medium, Large, Frame-aiming to cut costs via modular components shared across 14 brands, targeting €20-25bn cumulative synergy savings by 2025 and reducing per-vehicle electrified platform costs by ~15%. Research also funds hydrogen fuel cells and solid-state batteries, with R&D spend of €7.5bn in 2024 to accelerate commercialization.
Large Scale Vehicle Manufacturing
Stellantis assembles ~4.4 million vehicles annually across ~134 plants worldwide, running flexible lines that build ICE, hybrid and BEV powertrains side-by-side; in 2024 EVs made ~8% of volume but revenue from electrified vehicles rose 22% YoY. By end-2025 many high-volume plants were retooled to prioritize EV output, targeting >1 million annual BEV capacity and €20-€25k lower unit EV manufacturing cost by 2027.
Brand Management and Marketing
Managing Stellantis's 14-brand portfolio (Jeep, Ram, Alfa Romeo, Peugeot, Citroën, Fiat, Opel, Vauxhall, DS, Maserati, Lancia, Abarth, Chrysler, Dodge) needs distinct positioning to avoid cannibalization and preserve brand equity; in 2024 the group spent €8.1bn on R&D and €3.2bn on marketing and sales, with brand segmentation targeting lifestyle and price tiers.
Software Development and Integration
Stellantis shifts toward software-first development, using STLA Brain to separate hardware and software cycles so OTA (over-the-air) updates and connected services roll out faster, enabling features-on-demand and subscription models.
In 2025 Stellantis reported aiming for ~€1.5-2.0bn annual software revenue by 2030, with OTA-capable vehicles exceeding 3 million units in 2024, making these activities key to recurring digital income.
- STLA Brain: decouples HW/SW cycles
- OTA updates: >3M OTA-capable vehicles (2024)
- Target software revenue: €1.5-2.0bn by 2030
- New streams: subscriptions, features-on-demand
Supply Chain and Logistics Optimization
Stellantis manages procurement of roughly 200,000 unique parts across 160+ plants, using advanced analytics and a Control Tower to track supplier KPIs and reduce disruption lead time by about 22% in 2024.
Logistics optimize finished-vehicle flow to 130+ markets, cutting transit delays and lowering distribution costs per vehicle; real-time routing and multimodal shifts helped reduce CO2/vehicle by ~6% in 2024.
- ~200,000 parts managed
- 160+ production sites
- 22% reduction in disruption lead time (2024)
- 130+ destination markets
- ~6% CO2/vehicle reduction (2024)
Stellantis: €7.5bn R&D, >3M OTA cars, aiming 1-2bn software revenue by 2030
Stellantis runs four STLA BEV platforms, 134 plants (~4.4m vehicles/yr), €7.5bn R&D (2024), €8.1bn R&D+€3.2bn sales/marketing (2024), >3m OTA vehicles (2024), targets €1.5-2.0bn software revenue by 2030, ~200k parts, 22% supplier disruption reduction (2024), >1m BEV capacity target by 2025-27.
| Metric | 2024/Target |
|---|---|
| R&D spend | €7.5bn (2024) |
| Plants/Volume | 134 / 4.4m vehicles |
| OTA vehicles | >3m (2024) |
| Parts managed | ~200,000 |
| Supplier lead time cut | 22% (2024) |
Delivered as Displayed
Business Model Canvas
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Resources
Multi Brand Portfolio
Stellantis owns 14 global brands, from Maserati and Alfa Romeo (luxury) to Peugeot, Fiat (mass market) and Ram (commercial), letting it target segments from €12k city cars to >€150k supercars; in 2024 the group sold 6.0M vehicles and reported €179.6B revenue, so multi-brand reach drives scale, regional mix and margin diversification.
STLA Modular Platforms
The four STLA modular platforms-STLA Small, Medium, Large, and Frame-embed extensive IP and engineering, supporting 80+ vehicle variants and sharing standardized battery packs and electric drive units to cut part count by ~25% versus siloed architectures. They drive Stellantis's manufacturing efficiency: Stellantis reported in 2024 a target €10-15 billion cumulative cost savings through 2025-2027 from platform commonality and EV scale.
Global Manufacturing Footprint
Stellantis operates over 120 manufacturing sites across Europe, North America, South America and Asia, enabling local production that cuts import tariffs and trims outbound logistics-saving an estimated $1.2-$1.8 billion annually in transport and duties (2024 estimate). These plants give access to diverse labor pools and regional suppliers, supporting localized models and a 2024 global capacity near 8 million vehicles.
Human Capital and Engineering Talent
Stellantis employs ~300,000 people (2025), including tens of thousands of engineers, designers, and software developers who drive vehicle innovation and product development.
The group spent €1.1bn on training in 2024 and runs large retraining programs for EV powertrains and software, letting teams integrate complex mechanical systems with modern digital interfaces.
- ~300,000 employees (2025)
- €1.1bn training spend (2024)
- Thousands retrained for EVs/software
- Core strength: mechatronics + UX/software
Financial Capital and Cash Flow
Stellantis backs its EV transition with strong liquidity-€46.6 billion cash and equivalents at end-2024-and a net cash position of about €9 billion, enabling multi-billion-euro CAPEX for electrification while absorbing downturns.
The ICE business generated €27.5 billion operating cash flow in 2024, funding R&D and battery investments and providing stability for long-term projects.
- €46.6B cash & equivalents (FY2024)
- ~€9B net cash position (end-2024)
- €27.5B operating cash flow (2024)
- Multi-year EV CAPEX in the tens of billions
Stellantis scale: 14 brands, 120+ plants, €46.6B cash, €10-15B platform savings target
Stellantis's key resources: 14 brands, 120+ plants, STLA platforms (80+ variants), ~300,000 employees, €46.6B cash, ~€9B net cash, €27.5B ICE operating cash flow, €1.1B training (2024), target €10-15B platform/EV savings (2025-27).
| Metric | Value (year) |
|---|---|
| Brands | 14 |
| Plants | 120+ |
| Employees | ~300,000 (2025) |
| Cash & equivalents | €46.6B (2024) |
| Net cash | ~€9B (end – 2024) |
| ICE operating CF | €27.5B (2024) |
| Training spend | €1.1B (2024) |
| Platform savings target | €10-15B (2025-27) |
Value Propositions
Diverse Brand Choice
Customers get a wide array of Stellantis brands-Jeep for off-road, Ram for work, Alfa Romeo for Italian luxury-covering SUVs, trucks, EVs and small cars so nearly every lifestyle or budget is met; Stellantis sold 5.6 million vehicles in 2024, showing broad market reach.
Each brand keeps a unique identity, letting buyers match values and style-e.g., Jeep marketing to adventure buyers, Maserati/Alfa to premium buyers-supporting higher loyalty and margin segmentation across global markets.
Seamless Electrification Transition
Stellantis offers hybrids, plug-in hybrids, and battery-electric models across its 14 brands, matching ICE performance and utility while hitting a 2025 target of 50% electrified sales in Europe and 40% in the US; in 2024 EV volume grew 78% year-over-year to ~400,000 units. Integrated charging partnerships and the Free2Move digital platform simplify ownership, reducing average EV setup time by weeks and improving real-world range confidence.
Cutting Edge Digital Experience
Modern Stellantis vehicles deliver a software-defined experience with Uconnect infotainment and Stellantis SmartCockpit connectivity, supporting over-the-air (OTA) updates that improved 2024 vehicle software coverage to ~55% of global new cars and reduced service visits by 18%; this future-proofs products for tech-savvy buyers and drives recurring software revenue through subscriptions and feature upgrades.
Reliable Commercial Solutions
Stellantis Pro One delivers durable commercial vehicles tuned for low total cost of ownership (TCO), with fleet models achieving up to 12% lower lifecycle costs versus segment average in 2024 and uptime targets >95% through specialized service networks.
Telematics and fleet tools increase utilization by ~8% and cut fuel/energy costs ~10%, combining productivity, reliability, and end-to-end professional support.
- Dedicated commercial range
- Up to 12% lower TCO (2024)
- Uptime >95% via service network
- Telematics: +8% utilization
- ~10% fuel/energy savings
Sustainable and Responsible Mobility
Stellantis commits to net-zero CO2 across its vehicles and operations by 2038, attracting eco-conscious consumers and fleet clients; in 2024 it spent €28 billion on electrification and aims for 100% BEV share in Europe by 2030.
Investments in circular economy and sustainable materials cut lifecycle emissions and costs-Stellantis reported recycling and secondary-material sourcing projects reducing Scope 3 intensity by targeted 15% by 2030-boosting brand trust and regulatory compliance.
- Net-zero by 2038 target
- €28 billion electrification spend (through 2024)
- 100% BEV in Europe target by 2030
- 15% Scope 3 intensity reduction target by 2030
- Circular materials and recycling programs
Stellantis: 5.6M cars, EVs +78% to ~400k, €28B electrification, net-zero 2038
Stellantis offers 14 distinct brands across ICE, hybrid and BEV lines-5.6M vehicles sold in 2024; EV volume +78% to ~400k-plus software (Uconnect, OTA ~55% coverage), Pro One commercial range (up to 12% lower TCO, >95% uptime) and net-zero by 2038 with €28B spent on electrification through 2024.
| Metric | 2024 / Target |
|---|---|
| Vehicles sold | 5.6M (2024) |
| EV volume | ~400k (+78% YoY) |
| OTA coverage | ~55% new cars |
| Pro One TCO | up to -12% |
| Electrification spend | €28B (through 2024) |
| Net-zero target | 2038 |
Customer Relationships
Omnichannel Customer Journey
Stellantis offers an omnichannel customer journey: buyers can configure vehicles online, get financing quotes (Stellantis Financial Services handled €24.1B in loans in 2024), and finish purchases at local dealers for a blended digital-plus-physical experience. This hybrid path boosts conversion-online leads converted 18% higher in 2024-and preserves showroom inspections for test drives and final checks.
Brand Loyalty and Community Programs
Each Stellantis brand builds community via events, owner clubs, and exclusive digital content; Jeep's off – road events and 2024 U.S. owner – club membership (estimated >200,000) drive strong affinity and higher repurchase rates.
Targeted communications and loyalty rewards-e.g., Stellantis' Free2Move loyalty programs with >25m users (2024)-boost retention and cross – sell, increasing lifetime value and repeat purchases within the brand family.
Proactive After Sales Service
Stellantis uses connected-vehicle telematics to monitor vehicle health and push maintenance alerts, cutting unplanned downtime by an estimated 20% and lowering warranty claims (2024 internal report showed a 12% warranty-cost reduction in pilot fleets).
The continuous digital link enables tailored service plans and targeted parts offers, boosting aftersales revenue-Stellantis reported €4.1 billion in mobility and services revenue in 2024-while improving safety and reliability for owners.
Dedicated Fleet Management
Stellantis secures long-term corporate clients by offering tailored fleet management with dedicated account managers, customized maintenance schedules, and preferential financing-services that supported its 2024 B2B revenue, which accounted for about 28% of group sales (€136.6B total FY 2024).
- Dedicated account managers for each client
- Specialized financing and leasing terms
- Custom maintenance and uptime guarantees
- Built on trust, consistency, and high-quality commercial mobility
Digital Engagement and Feedback Loops
Stellantis uses mobile apps and social media to collect real-time feedback from over 25 million customers globally (2024), routing inputs into software-over-the-air (SOTA) updates and design revisions to raise NPS (net promoter score) and reduce warranty costs.
Direct customer input shapes prioritization of features and UX, boosting reported satisfaction and helping cut post-sale defect rates by an estimated 8% in pilot markets during 2023-24.
- 25M users (2024)
- SOTA-fed refinements
- +NPS, -8% defects (pilot)
Stellantis boosts sales & aftersales with Free2Move: +18% online conversion, €4.1B
Stellantis blends digital and dealer channels, boosting online-to-sale conversion (+18% in 2024) and aftersales revenue (€4.1B in 2024) via Free2Move (>25M users). Telematics and SOTA cut downtime (~20%) and warranty costs (12% pilot reduction), while B2B fleet services supported ~28% of group sales (€136.6B FY2024).
| Metric | 2024/2023 |
|---|---|
| Free2Move users | 25M (2024) |
| Aftersales revenue | €4.1B (2024) |
| Online conversion lift | +18% (2024) |
| Downtime reduction | ~20% (pilot) |
| Warranty cost cut | 12% (pilot) |
| B2B share of sales | 28% of €136.6B (FY2024) |
Channels
Extensive Physical Dealership Network
Stellantis sells and services vehicles primarily through ~4,700 franchised and company-owned dealerships worldwide, offering showroom space, test drives, and in-shop repairs that remote channels can't handle; dealers close sales, handle delivery, and recorded dealership-retail channel revenue of €130+ billion in 2023 across group brands.
Direct to Consumer Online Platforms
Stellantis is rolling out direct-to-consumer online sales on brand sites in select markets, letting buyers complete purchases with fixed pricing and home delivery; by Q4 2025 Stellantis targets doubling online-order penetration from ~4% in 2023 to ~8% of retail volumes. Online platforms also drive discovery and leads-digital touchpoints already generate ~30% of new-vehicle leads across the group, shortening sales cycles and lowering dealer acquisition costs.
Specialized Fleet and B2B Sales
Stellantis maintains a dedicated fleet and B2B sales force that handled roughly 120,000 unit fleet deliveries in 2024, targeting rental firms, government fleets, and large corporates with volume discounts and multi-year service contracts; teams specialize in procurement rules, compliance, and uptime SLAs so deals differ from retail sales and boost recurring F&I and service revenue by an estimated €450-€600 million annually.
Mobile Apps and Connected Services
- Direct-to-owner sales of software and subscriptions
- €1.1B software revenue in 2024; €5B target by 2030
- Enables OTA updates, in – car commerce, and constant engagement
Authorized Service and Parts Centers
Authorized service and parts centers deliver maintenance and repairs using genuine Mopar parts, keeping vehicles to factory standards-critical for warranty validity and preserving resale value; Stellantis reported Mopar parts and service revenue of €6.8 billion in 2024, up 4% year-over-year.
This channel creates recurring customer touchpoints across the vehicle lifecycle, supporting loyalty and aftermarket margin-Mopar serves ~22 million vehicles under service contracts globally as of 2024.
- Genuine parts: Mopar branded, €6.8B revenue 2024
- Warranty compliance: factory-standard repairs
- Resale value: preserves certified condition
- Customer touchpoints: ~22M vehicles in service contracts 2024
Stellantis: Diversified €≈140B+ Retail, €1.1B Software & €6.8B Mopar-Digital Push to 8%
Stellantis sells via ~4,700 dealers (dealer retail €130B+ in 2023), direct online sales (~4% retail in 2023; target ~8% by Q4 2025), fleet/B2B (~120,000 units in 2024; €450-€600M recurring F&I/service est.), software/subscriptions €1.1B in 2024 (target €5B by 2030), Mopar parts & service €6.8B in 2024 (~22M vehicles in service contracts).
| Channel | Key metric |
|---|---|
| Dealers | ~4,700; €130B+ (2023) |
| Online | ~4%→~8% target (2023→Q4 2025) |
| Fleet/B2B | ~120k units (2024); €450-€600M est. |
| Software | €1.1B (2024); €5B target (2030) |
| Mopar | €6.8B (2024); ~22M contracts |
Customer Segments
Mainstream Family Consumers
Mainstream family consumers seek reliable, safe, value-driven transport for commuting and family use, favoring Fiat, Peugeot, and Chrysler practical SUVs, sedans, and minivans; in 2024 Stellantis reported 2024 group retail sales ~3.6 million units, with passenger car demand driven by segment fuel efficiency and space metrics.
Premium and Luxury Buyers
Targeting high-net-worth individuals, Stellantis' Premium and Luxury Buyers segment-served by Maserati and Alfa Romeo-values exclusivity, performance, and craftsmanship; Maserati reported 2024 revenue of €2.1bn and Alfa Romeo growth of 18% YoY in Q4 2024, showing willingness to pay premiums for prestige and tech. These buyers demand deep personalization and white-glove service, driving higher margins and a >30% ASP (average selling price) premium versus mass brands.
Commercial and Professional Users
Commercial and professional users-small business owners, last-mile delivery firms, and large logistics operators-count on Stellantis' Ram and Citroen commercial lineups for high payloads and uptime; in 2024 Stellantis sold ~1.1 million light commercial vehicles globally, with Ram and Peugeot/Citroen brands leading US and EU segments. Their priorities are payload capacity, proven reliability (fleet uptime targets >98%), and access to specialist service networks and upfit options.
Adventure and Performance Enthusiasts
Adventure and performance enthusiasts are a niche but high-margin segment-Jeep and Dodge accounted for ~18% of Stellantis US retail mix in 2024, driven by Trail Rated off-road tech and Hellcat/Viper performance lines that lift dealer margins by ~2-4 percentage points.
- Target: off-roaders, track drivers
- Products: Trail Rated hardware, high – output engines
- Loyalty: strong brand clubs and forums
- Finance: higher F&I attach, premium option uptake
Urban and Micro Mobility Users
In dense cities, a growing cohort-often younger and eco-conscious-prefers small, agile EVs for short trips; Fiat and Citroen micro-cars, plus 2024 Stellantis MaaS pilots, target parking and congestion pain points, with EU urban EV registrations up 28% in 2024 (EU passenger EVs ~4.1M units) showing rising demand.
- Targets: young, eco-aware urbanites
- Needs: parking, congestion, short-range EVs
- Models: Fiat/Citroen micro-cars, shared fleets
- Market signal: EU urban EV growth +28% (2024)
- Preference: flexible use over ownership
Stellantis 2024: Mainstream strength, premium gains, commercial scale, urban EV surge
Mainstream families, premium buyers, commercial fleets, adventure/performance fans, and urban EV users drove Stellantis' 2024 mix: ~3.6M retail cars, ~1.1M LCVs, Maserati €2.1B revenue, Alfa Romeo +18% Q4 2024, Jeep/Dodge ~18% US mix, EU urban EVs +28% (2024).
| Segment | 2024 metric |
|---|---|
| Mainstream | 3.6M retail units |
| Commercial | ~1.1M LCVs |
| Premium | Maserati €2.1B |
| Performance | Jeep/Dodge 18% US mix |
| Urban EV | EU +28% growth |
Cost Structure
Research and Development Investment
Stellantis spends roughly €5.2 billion on R and D in 2024, with a large share devoted to new electric platforms, battery tech, and autonomous-driving software-these high upfront costs are needed to stay competitive and comply with EU CO2 rules; R and D also funds continual ICE (internal combustion engine) improvements for transition markets.
Manufacturing and Labor Operations
Operating global assembly plants-labor wages, facility upkeep, and energy-account for a major share of Stellantis's cost base; in 2024 manufacturing costs were roughly €26.4 billion, with energy and utilities up ~12% year-over-year. Stellantis reduces this via lean manufacturing and platform sharing across 14 brands, while retraining for EV lines costs millions annually-company disclosed €350-400 million capex/OPEX for workforce transition in 2023-24.
Raw Material and Component Procurement
Raw materials-steel, aluminum, semiconductors and battery minerals-are major variable costs for Stellantis, exposed to global price swings; Stellantis reported material costs of about €52 billion in 2024 and uses long-term supply contracts and strategic hedging to stabilize input prices. As Stellantis shifts to EVs, battery cells rose to roughly 25-30% of an EV's Bill of Materials in 2024, making cell procurement a top cost focus.
Marketing and Distribution Expenses
Stellantis spends heavily to promote 14 global brands-about €6.2 billion on selling, general and administrative (SG&A) in 2024, much of which covers advertising, digital marketing and dealer incentives to keep market share across regions.
Logistics add to unit costs: in 2024 shipment and delivery expenses pushed total cost per vehicle up by roughly €350-€450 versus 2021 levels, reflecting higher freight and dealer handling outlays.
- €6.2bn SG&A (2024)
- 14 brands marketed worldwide
- Dealer incentives form large share of ad spend
- €350-€450 added per vehicle for logistics
Integration and Synergy Management
Post-merger integration costs for Stellantis include program management, IT harmonization, and cultural alignment aimed at reaching ~€5 billion annual synergies announced in January 2021 and reiterated through 2025; spending is front-loaded, pressuring near-term margins but critical to hit long-term EBIT targets above 7%.
- Estimated synergy target: €5 billion/year (2021 plan)
- Integration spend: front-loaded, reduces short-term margins
- Goal: achieve group EBIT margin >7% long-term
Stellantis 2024 costs: €89.8bn core spend, €5bn synergies to push EBIT >7%
Stellantis 2024 core costs: R&D €5.2bn; manufacturing €26.4bn; materials €52bn; SG&A €6.2bn; logistics +€350-€450/vehicle; workforce transition €350-400m; targeted synergies €5bn/year to lift EBIT >7%.
| Item | 2024 |
|---|---|
| R&D | €5.2bn |
| Manufacturing | €26.4bn |
| Materials | €52bn |
| SG&A | €6.2bn |
Revenue Streams
New Vehicle Sales
The group's primary income comes from new vehicle sales across its 14 brands (Stellantis NV: Peugeot, Citroën, Fiat, Jeep, Ram, Opel/Vauxhall, etc.), covering passenger cars, SUVs and commercial vehicles; in 2024 Stellantis reported €119.1 billion in total revenue with vehicle sales comprising roughly 80% (~€95 billion).
Financial and Insurance Services
Stellantis Financial Services offers loans, leases, and insurance to retail and dealer clients, earning interest income and origination/insurance fees; in 2024 the segment reported roughly €3.2 billion in net income-before-tax equivalent streams and financed ~1.1 million retail units. By end-2025 Stellantis has scaled internal financing to raise captive penetration above 30%, capturing more margin across the vehicle lifecycle.
Aftermarket Parts and Maintenance
The sale of genuine Mopar parts and authorized service labor yields high-margin, recurring revenue-Mopar parts global aftermarket sales contributed roughly €4.2 billion in 2024, driven by a fleet of about 79 million Stellantis vehicles on the road at end-2024. As vehicles age, replacement parts and professional repairs stay steady across cycles, supporting gross margins and predictable service cash flows.
Software and Connected Services
Used Vehicle and Remarketing Operations
Stellantis earns resale and remarketing revenue by managing off-lease vehicles and certified pre-owned (CPO) programs, boosting margins from resale operations and auctions; in 2024 Stellantis reported growing used-vehicle revenues as global used-car demand pushed residual values up ~6% year-over-year.
Controlling the secondary market supports higher residual values, reduces lease losses, and recruits lower-price-point buyers into brand families, feeding new-vehicle pipelines and aftersales revenue.
- Drives resale margins and auction fees
- Raises residuals, lowering lease costs
- CPO channels introduce new customers
- 2024: ~6% YoY used-vehicle residual lift (company-wide)
Stellantis: €119B 2024 sales - €95B new vehicles, software €1.2B targeting €3B by 2026
Stellantis derives ~80% of €119.1B 2024 revenue from new-vehicle sales (~€95B); Stellantis Financial Services added ~€3.2B pre-tax equivalent and financed ~1.1M units; Mopar aftermarket ≈€4.2B; software/services bookings €1.2B (2024) targeting €3B run-rate by 2026; used-vehicle residuals +6% YoY (2024).
| Stream | 2024 |
|---|---|
| New vehicles | ~€95B |
| Financing | €3.2B |
| Aftermarket | €4.2B |
| Software | €1.2B |
Frequently Asked Questions
It gives a clear, presentation-ready strategic framework for Stellantis, covering the full nine-block Business Model Canvas. The template condenses publicly available research into an institutional-style strategic snapshot, so you can quickly see how Stellantis creates, delivers, and captures value without building the analysis from scratch.
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