{"product_id":"sanlam-business-model-canvas","title":"Sanlam Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam Business Model Canvas: Strategic Framework \u0026amp; Downloadable Templates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business model behind Sanlam's diversified financial services platform-this Business Model Canvas maps customer segments, value propositions, channels, key partnerships, revenue streams, and cost structure to show how the group builds trust, delivers tailored solutions, and grows across Africa and other markets; ideal for investors, consultants, and founders seeking clear, practical insight. Download the complete Word and Excel files to benchmark, adapt, and support your strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Allianz Joint Venture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlamAllianz, the Sanlam-Allianz JV, became a pan-African leader by 2025, serving over 12 million clients across 15 countries and generating ~ZAR 18.4 billion (≈USD 1.0 bn) in annual gross written premiums, blending Allianz global underwriting with Sanlam's local distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShriram Group Partnership in India\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-standing Shriram Group partnership gives Sanlam major exposure to India's high-growth financial services sector, accessing over 1,200 Shriram branches and 50,000 agents to distribute insurance and credit products; India's retail premium market grew ~12% in 2024 to $42bn, boosting addressable demand. This alliance is a core pillar of Sanlam's emerging-markets strategy, tapping a rising middle class of ~250m adults and supporting targeted AUM and premium growth in the region.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancassurance and Retail Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam partners with banks and retail chains to embed simple insurance and savings at tills and online checkouts, reaching over 7 million customers in 2024 and cutting customer acquisition cost by ~40% versus broker channels. These bancassurance and retail alliances boost access for underserved segments, driving low-cost scale distribution and contributing ~12% of group new business value in FY 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReinsurance Provider Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngaging global reinsurers lets Sanlam trim risk and stabilise capital; as of FY2024 Sanlam reported a Group Solvency Capital Requirement cover of ~200% after reinsurance support, enabling underwriting of large corporate risks and catastrophe protection.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReinsurance boosts solvency cover to ~200% (FY2024)\u003c\/li\u003e\n\u003cli\u003eSupports underwriting of multi‑hundred‑million rand risks\u003c\/li\u003e\n\u003cli\u003eProtects against tail events and preserves capital ratios\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Insurtech Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSanlam partners with fintech and insurtech startups to embed AI and blockchain, cutting average claims processing time by up to 40% and improving underwriting accuracy-Sanlam reported a 22% reduction in loss ratios in pilot programs during 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% faster claims processing (pilot average, 2024)\u003c\/li\u003e\n\u003cli\u003e22% reduction in loss ratios (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eOpen innovation ecosystem with 15+ startup partnerships (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam alliances fuel scale, efficiency \u0026amp; growth - Allianz, Shriram, bancassurance, fintechs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam's key partnerships (Allianz JV: 12m clients, ZAR18.4bn GWP 2025; Shriram: 1,200 branches\/50,000 agents, taps India's $42bn retail premiums 2024); bancassurance\/retail: 7m customers, -40% CAC, 12% new business value FY2024; reinsurance: solvency ~200% FY2024; fintechs: 15+ pilots, 40% faster claims, 22% loss‑ratio drop 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAllianz JV\u003c\/td\u003e\n\u003ctd\u003eClients \/ GWP\u003c\/td\u003e\n\u003ctd\u003e12m \/ ZAR18.4bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShriram\u003c\/td\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003ctd\u003e1,200 branches \/ 50,000 agents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance \u0026amp; retail\u003c\/td\u003e\n\u003ctd\u003eReach \/ CAC \/ NBV%\u003c\/td\u003e\n\u003ctd\u003e7m \/ -40% \/ 12% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReinsurers\u003c\/td\u003e\n\u003ctd\u003eSolvency cover\u003c\/td\u003e\n\u003ctd\u003e~200% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintechs\u003c\/td\u003e\n\u003ctd\u003ePilots \/ claims \/ loss ratio\u003c\/td\u003e\n\u003ctd\u003e15+ \/ -40% \/ -22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Sanlam detailing nine blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with real-world insurance, wealth management, and advisory operations, ideal for presentations and investor discussions with embedded SWOT-linked competitive insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Sanlam's business model with editable cells to quickly pinpoint value drivers and risk areas, saving hours of structuring for boardrooms or team workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Actuarial Modeling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group designs complex savings and insurance products tailored to segmented risk profiles, with actuaries using stochastic models and Monte Carlo simulations to price premiums and project returns; in 2024 Sanlam reported gross written premium-like life \u0026amp; savings inflows of about ZAR 120 billion, supporting region-wide profitability targets. Actuarial work ensures regulatory capital (Solvency II\/Local regimes) and reserve adequacy, underpinning consistent value delivery to policyholders across 30+ African and international markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam actively manages over ZAR 1.2 trillion (about USD 65bn as of Dec 2025) to deliver competitive returns for retail and institutional clients, using rigorous fundamental research, strategic asset allocation, and continuous portfolio monitoring across equities, fixed income and alternatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Assessment and Underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam assesses client risk to set coverage and premiums, using ML models on traditional and alternative data; by 2024 Sanlam reported a 30% uplift in predictive accuracy from AI pilots, cutting loss ratio volatility by 8 percentage points year-on-year. Effective underwriting preserves solvency-Sanlam's 2024 group solvency cover remained around 2.1x-while keeping products priced competitively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystem Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSanlam invests heavily in digital infrastructure-mobile apps, web portals, and automated back-ends-to support policy management and financial planning, targeting a 25% reduction in processing time and a 15% cost-to-serve cut by 2025 based on 2024 transformation KPIs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capex on IT ~ZAR 1.2bn\u003c\/li\u003e\n\u003cli\u003e70% of retail interactions moved to digital channels (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: 90% self-service by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaims Processing and Settlement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEfficient end-to-end claims processing preserves customer trust and limits costs; Sanlam used automated workflows and AI-driven verification in 2024 to cut average claim turnaround to 4.2 days and reduce fraudulent payouts by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis directly lifts customer satisfaction and brand reputation, with Sanlam reporting a 7-point net promoter score gain in retail insurance in 2024 versus 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage claim turnaround: 4.2 days (2024)\u003c\/li\u003e\n\u003cli\u003eFraud reduction: ~18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eNPS gain: +7 points (2024 vs 2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-driven insurer: ZAR120bn inflows, ZAR1.2tn AUM, faster claims, lower fraud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesigns\/prices savings and insurance products (ZAR 120bn inflows 2024), manages ZAR 1.2tn AUM (USD ~65bn Dec 2025), underwrites with AI (30% accuracy uplift 2024), runs digital platforms (ZAR 1.2bn IT capex 2024), and automates claims (4.2 days avg, fraud -18% YoY, NPS +7 pts 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Dec2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife \u0026amp; savings inflows\u003c\/td\u003e\n\u003ctd\u003eZAR 120bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eZAR 1.2tn (~USD65bn, Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT capex\u003c\/td\u003e\n\u003ctd\u003eZAR 1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg claim TAT\u003c\/td\u003e\n\u003ctd\u003e4.2 days (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Sanlam Business Model Canvas shown here is the actual deliverable, not a mockup-what you preview is the same document you'll receive after purchase, fully formatted and ready to use. Upon completing your order you'll instantly get the complete file in editable Word and Excel formats, with all sections and content included as displayed. No fillers, no surprises-just the exact professional document for editing, presenting, and sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Financial Capital Reserves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam holds robust capital buffers-Group solvency ratio 2024: 190% (South Africa life operations) and group capital adequacy comfortably above regulatory minima-enabling resilience in downturns and funding M\u0026amp;A or market entry; available liquidity and R11.8bn excess capital at FY2024 back strategic investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Pan-African Brand Identity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Sanlam brand, present in over 35 African markets and serving ~14 million clients as of FY2024, signals financial stability and trust, lowering entry costs for new markets and improving client retention; this intangible is maintained through consistent service delivery, community programs, and a ZAR 1.2 billion marketing and distribution investment in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Human Capital and Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group employs over 7,500 specialists-including actuaries, investment analysts, and CFPs-whose intellectual capital supports compliance across 30+ jurisdictions and manages R397 billion in assets (2024); ongoing training programs reached 15,000 learning hours in 2024 to keep advice and risk models aligned with evolving regulations and market best practices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Digital and IT Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSanlam operates proprietary digital and IT platforms that process client data and manage distribution; in 2024 these systems supported over 22 million client interactions and processed R1.4 trillion in premiums and assets under administration.\u003c\/p\u003e\n\u003cp\u003eThe scalable, secure architecture enables fast rollout of new financial products and bespoke client services, reducing go-to-market time by ~30% while meeting POPIA and international security standards.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22M+ client interactions (2024)\u003c\/li\u003e\n\u003cli\u003eR1.4T premiums\/AUA processed (2024)\u003c\/li\u003e\n\u003cli\u003e~30% faster product deployment\u003c\/li\u003e\n\u003cli\u003ePOPIA + international security compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Data and Analytical Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group holds over 30 years of client and claims data across 35 African and Asian markets, enabling models that cut loss ratios by up to 12% and lift cross-sell rates 18% (Sanlam internal 2024 figures).\u003c\/p\u003e\n\u003cp\u003eBig-data analytics and ML drive product tweaks and targeted campaigns, improving underwriting precision and enabling personalized offers to \u0026gt;8 million customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30+ years historical data\u003c\/li\u003e\n\u003cli\u003e35 markets covered\u003c\/li\u003e\n\u003cli\u003e12% lower loss ratios\u003c\/li\u003e\n\u003cli\u003e18% higher cross-sell\u003c\/li\u003e\n\u003cli\u003e\u0026gt;8 million customers personalized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam: Robust capital, 14M clients, R1.4T AUA and data-driven 18% cross-sell lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam's key resources: strong capital (Group solvency SA life 190% FY2024; R11.8bn excess capital), brand \u0026amp; distribution across 35+ African markets serving ~14m clients (ZAR1.2bn marketing 2024), 7,500+ specialists managing R397bn AUM, digital platforms handling 22M+ interactions and R1.4T premiums\/AUA, 30+ years data driving 12% lower loss ratios and 18% higher cross-sell.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients\u003c\/td\u003e\n\u003ctd\u003e~14m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolvency (SA life)\u003c\/td\u003e\n\u003ctd\u003e190%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExcess capital\u003c\/td\u003e\n\u003ctd\u003eR11.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInteractions\u003c\/td\u003e\n\u003ctd\u003e22M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremiums\/AUA\u003c\/td\u003e\n\u003ctd\u003eR1.4T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff specialists\u003c\/td\u003e\n\u003ctd\u003e7,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eR397bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003eR1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData history\u003c\/td\u003e\n\u003ctd\u003e30+ yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoss ratio impact\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell lift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial Services Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam offers a one-stop shop for financial needs-from short-term and life insurance to retirement, investment and wealth management-serving over 14 million clients across Africa and Asia as of FY 2024; this lets clients manage their full financial life with a single trusted provider. The integrated platform simplifies onboarding and reporting, giving a consolidated view of assets and liabilities so advisers see client-wide AUM (about ZAR 1.2 trillion in 2024) in one place.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Risk Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClients gain access to a broad suite of Sanlam insurance products-life, health, and property-covering individuals, SMEs and large corporates with tailored policies; as of FY2024 Sanlam Group reported ZAR 13.9bn net insurance premiums, reflecting this diversified offering. This product mix lets clients match cover to need and risk appetite, reducing concentration risk and supporting claims resilience (FY2024 combined operating ratio 96.2%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Preservation and Growth Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam offers professional guidance and investment vehicles to build and protect long‑term wealth, managing ZAR 1.2 trillion in client assets (2024) to support retirement goals and institutional fiduciary duties. Through expert asset management and financial planning, the group targets sustainable long‑term returns via disciplined, multi‑asset strategies that delivered a 7.4% annualised return for retail portfolios over the past five years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-African Reach and Local Knowledge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSanlam's Pan-African footprint-operations in 35 African markets as of 2025-lets it tailor insurance and wealth products to local incomes and risks, improving uptake and loss ratios in-country.\u003c\/p\u003e\n\u003cp\u003eMultinational clients and 1.2m+ mobile professionals gain a single provider that navigates differing regulations and cultures, lowering operational friction and compliance costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35 African markets (2025)\u003c\/li\u003e\n\u003cli\u003e1.2m+ mobile professionals served\u003c\/li\u003e\n\u003cli\u003eLocalized pricing reduces claims volatility\u003c\/li\u003e\n\u003cli\u003eSingle-provider lowers cross-border compliance costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClient Centric Digital Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSanlam offers modern, easy digital tools-mobile claims, real-time investment tracking, and online policy management-used by over 3.5 million clients as of Dec 2025, boosting digital engagement 28% year-on-year and cutting claims processing time by 40%.\u003c\/p\u003e\n\u003cp\u003eThis client-centric innovation increases accessibility and transparency, helping Sanlam sustain revenue from digital channels that accounted for ~22% of group sales in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.5 million digital users (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e28% YoY rise in digital engagement\u003c\/li\u003e\n\u003cli\u003e40% faster claims processing\u003c\/li\u003e\n\u003cli\u003e22% of sales via digital channels (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam: ZAR1.2tn AUM, 14M+ clients across 35 African markets-40% faster claims\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam delivers an integrated financial platform-insurance, retirement, investment and wealth-with ZAR 1.2tn AUM (2024), ZAR 13.9bn net premiums (FY2024), 14m+ clients (FY2024), presence in 35 African markets (2025), 3.5m digital users (Dec 2025) and digital sales ~22% (FY2024), lowering cross‑border compliance and speeding claims by 40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eZAR 1.2tn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet premiums\u003c\/td\u003e\n\u003ctd\u003eZAR 13.9bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients\u003c\/td\u003e\n\u003ctd\u003e14m+ (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e35 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e3.5m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e~22% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Personal Financial Planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam builds long-term ties via a network of 8,500+ professional financial consultants who deliver personalized advice across life stages, creating tailored roadmaps; in 2024 these advisers managed R1.2 trillion in client assets, and client retention exceeds 88%-the high-touch model keeps products aligned as needs change over decades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Digital Self Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam's automated digital self-service lets tech-savvy and mass-market customers manage policies, make payments, and get basic support 24\/7 via web and app; in 2024 digital transactions made up ~48% of customer interactions and reduced call-centre volume by 22%, saving an estimated ZAR 120m in operating costs. Automation boosts convenience and cuts admin work for support staff, improving response times and lowering per-transaction cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDedicated relationship managers serve Sanlam's corporate and institutional clients, acting as a single point of contact for bespoke solutions-employee benefits, group schemes, and corporate risk management-and tailoring advice to meet complex needs; as of FY2024 Sanlam Corporate reported R14.2bn in institutional assets under administration, with 87% client retention in its corporate segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Client Education and Wellness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSanlam runs proactive client education on financial literacy and physical wellness, reaching over 1.2 million customers in 2024 through workshops, online courses, and wellness apps, which improved average client risk scores by ~8% and cut claims by ~5% in pilot cohorts.\u003c\/p\u003e\n\u003cp\u003eThese programs build partnership beyond transactions, boosting loyalty-Sanlam reported a 6% rise in retention for participants and a lift in cross-sell rates from 18% to 24% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M customers reached (2024)\u003c\/li\u003e\n\u003cli\u003e~8% improvement in client risk scores\u003c\/li\u003e\n\u003cli\u003e~5% reduction in claims in pilots\u003c\/li\u003e\n\u003cli\u003e6% higher retention among participants\u003c\/li\u003e\n\u003cli\u003eCross-sell up from 18% to 24%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and Reward Program Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group uses loyalty programs that reward continued business and healthy financial or lifestyle choices, creating tangible value and prompting clients to consolidate services within Sanlam; in 2024 Sanlam reported a 12% higher retention among reward participants and a 9% lift in cross-sell rates.\u003c\/p\u003e\n\u003cp\u003eRewards reduce churn and raise customer lifetime value-members showed a 15% higher average premium per household in 2024, driving recurring revenue and lower acquisition spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% higher retention for reward members (2024)\u003c\/li\u003e\n\u003cli\u003e9% uplift in cross-sell rates (2024)\u003c\/li\u003e\n\u003cli\u003e15% higher average premium per household (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam: 8,500 advisers, R1.2tn AUM-48% digital, +6-12% retention, cross‑sell 18→24%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam combines 8,500+ advisers (R1.2tn AUM, 88% retention in 2024), digital self-service (~48% interactions, saved ZAR120m), corporate RM (R14.2bn AUA, 87% retention) and education\/rewards (1.2M reached; +6-12% retention; cross-sell 18→24%; avg premium +15%) to deepen relationships, reduce churn, and raise lifetime value.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisers\u003c\/td\u003e\n\u003ctd\u003e8,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (advisers)\u003c\/td\u003e\n\u003ctd\u003eR1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaved\u003c\/td\u003e\n\u003ctd\u003eZAR120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients reached\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell\u003c\/td\u003e\n\u003ctd\u003e18→24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti National Broker and Advisor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam's multinational broker and advisor network distributes complex life and investment products via ~10,000 tied and independent advisers across Africa and selected international markets, handling an estimated 45% of group wealth sales in 2024; these advisers explain sophisticated solutions to high-net-worth and corporate clients and close high-value, bespoke deals. This channel is critical for trust-driven sales where personalization drives average deal sizes 3-5x higher than digital channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam uses websites and mobile apps to sell standardized products like car and travel insurance with instant quotes, policy issuance, and digital payments; online sales rose to about 22% of new retail premiums in FY2024, up from 15% in 2021. These direct channels speed distribution, attract younger customers (age 18-34 now ~40% of digital buyers) and support market expansion in Kenya and Nigeria where Sanlam reported 18% digital growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Bancassurance Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy embedding products in partner banks' systems, Sanlam taps into millions of customers at transaction moments-Sanlam reported over ZAR 12.4bn in bancassurance-linked premium flows in FY2024, reaching an estimated 3.2 million retail clients via bank partners; this leverages banks' trust to cross-sell relevant insurance and savings products and scales distribution far cheaper than adding branches, cutting per-policy acquisition costs by over 40% versus direct channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch and Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa network of over sanlam branches and service centres across africa select global markets provide face-to-face advice handle physical documentation serve regions with lower digital access in accounted for about new policy sales south processed legacy claims.\u003e\n\u003cpbranches double as agent training hubs and community outreach centres supporting roughly trainings in local financial literacy programmes reaching people.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400+ branches across Africa\u003c\/li\u003e\n\u003cli\u003e28% of new policy sales (South Africa, 2024)\u003c\/li\u003e\n\u003cli\u003e42% of legacy claims processed in branches\u003c\/li\u003e\n\u003cli\u003e12,000 agent trainings (2024)\u003c\/li\u003e\n\u003cli\u003e360,000 people reached by community programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbranches\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Network Operator Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSanlam partners with mobile network operators to distribute microinsurance and mobile-money linked products, reaching over 8 million customers across Africa by 2024 and lowering acquisition costs to under $2 per policy in some markets.\u003c\/p\u003e\n\u003cp\u003eThis channel expands financial inclusion in rural areas-mobile penetration above 80% in target countries enables high-volume, low-cost delivery via basic handsets and drives market penetration where traditional branches are scarce.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8+ million customers (2024)\u003c\/li\u003e\n\u003cli\u003eAcquisition cost ~\u0026lt;$2 per policy\u003c\/li\u003e\n\u003cli\u003eMobile penetration \u0026gt;80% in target markets\u003c\/li\u003e\n\u003cli\u003eTargets unbanked rural populations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam: Omnichannel reach-10k advisers, 8M mobile users, ZAR12.4bn bancassurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam distributes via ~10,000 advisers (≈45% wealth sales, 2024), 22% digital retail premiums (FY2024), ZAR12.4bn bancassurance flows (FY2024), 400+ branches (28% new SA sales, 2024), and 8+ million mobile customers (2024); branches ran 12,000 trainings and reached 360,000 via community programs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisers\u003c\/td\u003e\n\u003ctd\u003e10,000; 45% wealth sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e22% retail premiums\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003eZAR12.4bn; 3.2m clients\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e400+; 28% new SA sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MNOs\u003c\/td\u003e\n\u003ctd\u003e8m customers; \u0026lt;$2 acquisition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Retail Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam's Mass Market Retail Consumers are individuals seeking low-cost, accessible insurance, savings and funeral cover; as of FY2024 Sanlam reported ~3.8 million retail policyholders in Africa, with digital channels handling 42% of new low-value sales to cut costs. The strategy uses simplified app-based products and 1,200+ retail partnerships to drive high volume, targeting unit economics that keep loss ratios below 60% while boosting operational efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Net Worth Wealth Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh net worth individuals and families seek sophisticated investment management, estate planning, and offshore diversification; Sanlam Private Wealth and Sanlam Investments delivered R126bn in assets under management for private clients in FY2024, offering bespoke portfolios and cross-border access to markets in the UK, Europe, and Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmall and medium enterprises (SMEs) need specialized insurance for assets, liability, and employee benefits; Sanlam offers scalable solutions that grow with businesses, covering property, professional liability, and group risk plans. As of 2024 SMEs contributed ~33% of GDP in key markets and accounted for 60% of employment, so Sanlam's SME portfolio-targeting 10-15% annual premium growth-builds long-term corporate clients and supports economic resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Corporations and Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge corporations, pension funds, and government entities seek complex risk transfer and asset management; Sanlam supplies group life schemes, specialized commercial insurance, and institutional investment mandates for large-scale needs.\u003c\/p\u003e\n\u003cp\u003eThese contracts typically feature high transaction values and long-term commitments-Sanlam Group reported ZAR 1.2 trillion assets under management in 2024 and institutional inflows exceeding ZAR 45 billion that year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClients: multinationals, pension funds, governments\u003c\/li\u003e\n\u003cli\u003eServices: group life, commercial insurance, institutional mandates\u003c\/li\u003e\n\u003cli\u003eScale: ZAR 1.2tn AUM (2024)\u003c\/li\u003e\n\u003cli\u003eFlows: ZAR 45bn+ institutional inflows (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging Market Micro Insurance Users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSanlam targets low-income individuals in emerging markets with ultra-low-cost microinsurance-often mobile-delivered-covering risks like health, funeral, crop and funeral; premiums commonly under $1\/month and policies scale via partnerships with telcos and agents. As of 2024 Sanlam and peers report microinsurance growth \u0026gt;12% YoY in Africa, and formal financial access rising: 420 million adults gained accounts across EMs 2011-2021, signaling strong long-term uptake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremiums typically \u0026lt; $1\/month\u003c\/li\u003e\n\u003cli\u003eChannels: mobile wallets, telco bundles, agents\u003c\/li\u003e\n\u003cli\u003eEM microinsurance growth \u0026gt;12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003e420M adults entered formal finance 2011-2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam 2024: Diverse reach-3.8M retail, R126bn HNW, ZAR1.2tn institutions, fast SME \u0026amp; micro growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam serves: mass retail (~3.8M policyholders, 42% digital new low-value sales FY2024), HNW\/private clients (R126bn AUM private FY2024), SMEs (target 10-15% premium growth; SMEs ~33% GDP), institutions (Group ZAR1.2tn AUM, ZAR45bn+ institutional inflows FY2024), and microinsurance (\u0026lt;$1\/month, EM growth \u0026gt;12% YoY 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass retail\u003c\/td\u003e\n\u003ctd\u003e3.8M; 42% digital\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHNW\u003c\/td\u003e\n\u003ctd\u003eR126bn AUM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003e10-15% target growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutions\u003c\/td\u003e\n\u003ctd\u003eZAR1.2tn AUM; ZAR45bn inflows\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicroinsurance\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;$1\/mo; \u0026gt;12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Specialized Talent Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Sanlam's cost base goes to salaries, benefits and training for specialist staff-actuaries, investment managers and IT pros-reflecting 2024 HR spend trends where financial firms allocated ~30-40% of operating costs to personnel; Sanlam reported employee benefits expense of ZAR 3.9bn in FY 2024, underscoring that talent retention and upskilling are vital to protect margins and service quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cybersecurity Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam spends heavily on digital platforms-development, licensing and maintenance-allocating about ZAR 1.2bn in FY2024 to IT and digital projects to drive its transformation and keep core systems running.\u003c\/p\u003e\n\u003cp\u003eCybersecurity receives major funding too, with estimated annual spend near ZAR 200m in 2024 to protect client data, meet regulatory standards and reduce fraud risk, sustaining operational resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales Commissions and Distribution Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam pays commissions to independent brokers, financial advisors and partner banks for policy acquisition and servicing-these variable costs track revenue and averaged about 18% of gross written premiums in 2024 (R14.5bn on R80.5bn GWP), making them a major outflow that requires tight control to protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Governance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating across 34 African and international jurisdictions, Sanlam spent about ZAR 1.2 billion (2024) on compliance, legal and audit services to meet diverse rules, implement IFRS 17 and local reporting changes, and satisfy capital adequacy under Solvency II-like regimes.\u003c\/p\u003e\n\u003cp\u003eMaintaining licenses and avoiding fines keeps client trust; non-compliance fines can exceed 5% of annual premiums in some markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eZAR 1.2bn compliance spend (2024)\u003c\/li\u003e\n\u003cli\u003eIFRS 17 implementation costs material\u003c\/li\u003e\n\u003cli\u003eCapital adequacy upkeep across jurisdictions\u003c\/li\u003e\n\u003cli\u003eFines can exceed 5% of premiums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Claims and Benefit Payouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe largest variable cost for Sanlam is insurance claim settlements and payouts on matured investment policies, which amounted to about ZAR 78.4 billion in net claims and benefits paid in the 2024 financial year (Sanlam Group annual report 2024).\u003c\/p\u003e\n\u003cp\u003eSanlam controls these costs via strict underwriting standards, reinsurance treaties that shifted significant peak-loss exposure in 2024, and streamlined claims operations to protect policyholder obligations while sustaining profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet claims \u0026amp; benefits paid: ZAR 78.4bn (2024)\u003c\/li\u003e\n\u003cli\u003eReinsurance: reduces peak-loss volatility\u003c\/li\u003e\n\u003cli\u003eUnderwriting: risk selection and pricing\u003c\/li\u003e\n\u003cli\u003eClaims efficiency: lowers loss adjustment expense\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam 2024 costs: Claims ZAR78.4bn, commissions ZAR14.5bn, people \u0026amp; tech drive expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam's 2024 cost base is driven by personnel (employee benefits ZAR 3.9bn), IT\/digital (ZAR 1.2bn), compliance (ZAR 1.2bn), cybersecurity (~ZAR 200m), broker commissions (~18% of GWP ≈ ZAR 14.5bn) and net claims ZAR 78.4bn, managed via underwriting, reinsurance and claims efficiency.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 (ZAR)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployee benefits\u003c\/td\u003e\n\u003ctd\u003e3.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\/digital\u003c\/td\u003e\n\u003ctd\u003e1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003e1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCybersecurity\u003c\/td\u003e\n\u003ctd\u003e0.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroker commissions\u003c\/td\u003e\n\u003ctd\u003e14.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet claims\u003c\/td\u003e\n\u003ctd\u003e78.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife Insurance Policy Premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam collects recurring premiums from individual and group life policies-R88.5 billion gross written premiums in FY2024-providing predictable, long‑dated cash flows and the float to fund future claims while boosting the group's investable assets (Sanlam Investments AUM ~R1.2 trillion at end‑2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Health Insurance Premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSanlam earns revenue from premiums on short-term products-property, vehicle and medical-where contracts run months to a year and claim frequency is higher than life insurance; in FY2024 Sanlam reported general insurance gross written premiums of ZAR 14.2 billion, boosting group premium mix and capturing more of clients' total insurance spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Performance Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam earns management fees as a percentage of assets under management (AUM), charging retail and institutional clients on its ZAR 1.2 trillion+ AUM (2024), and it also collects performance fees when returns exceed agreed benchmarks.\u003c\/p\u003e\n\u003cp\u003eThis revenue stream scales with net inflows and market gains, and benefits from Sanlam's multi-year outperformance in key funds-e.g., 5-year annualized alpha of ~1.2% in core equity portfolios-boosting fee income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management Advisory Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSanlam charges fees for personalized financial planning, estate management, and fiduciary services, typically scaling with advice complexity and assets under management for high-net-worth clients; advisory fees contributed an estimated ZAR 3.1 billion to group revenue in FY2024, showing steadier cashflow versus investment-linked fees.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFee basis: complexity or AUM\u003c\/li\u003e\n\u003cli\u003eTarget: high-net-worth individuals\u003c\/li\u003e\n\u003cli\u003eFY2024 advisory revenue: ~ZAR 3.1bn\u003c\/li\u003e\n\u003cli\u003eLower volatility exposure than investment fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet Interest Income and Capital Gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSanlam earns net interest income from cash reserves and fixed-income holdings and records capital gains when it disposes assets; in 2024 investment income contributed R8.2bn to operating profit, reflecting active float and capital management.\u003c\/p\u003e\n\u003cp\u003eInvestment return is key for shareholder and policyholder total returns, with 2024 annualised investment yield ~5.1% supporting solvency and dividend capacity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 investment income R8.2bn\u003c\/li\u003e\n\u003cli\u003eAnnualised yield ~5.1% (2024)\u003c\/li\u003e\n\u003cli\u003eSources: cash reserves, fixed income, asset disposals\u003c\/li\u003e\n\u003cli\u003eDriven by float from insurance premiums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSanlam FY24: R1.2tr AUM, R88.5bn life premiums, R8.2bn income (5.1% yield)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSanlam's revenues: life premiums R88.5bn FY2024; general insurance premiums R14.2bn FY2024; AUM ~R1.2tn end‑2024 with management\/performance fees; advisory fees ~R3.1bn FY2024; investment income R8.2bn and annualised yield ~5.1% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife premiums\u003c\/td\u003e\n\u003ctd\u003eR88.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneral insurance\u003c\/td\u003e\n\u003ctd\u003eR14.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eR1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory fees\u003c\/td\u003e\n\u003ctd\u003eR3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment income\u003c\/td\u003e\n\u003ctd\u003eR8.2bn; yield 5.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57354817864011,"sku":"sanlam-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/sanlam-canvas-business-model.webp?v=1779158335","url":"https:\/\/valuechainanalysis.com\/products\/sanlam-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}