{"product_id":"rogers-business-model-canvas","title":"Rogers Communications Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers Communications Business Model Canvas: A Clear, Downloadable Strategic Overview\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business model behind Rogers Communications with this focused Business Model Canvas, which lays out customer segments, value propositions, key partners, and revenue streams to show how the company delivers integrated wireless, internet, cable, and media services across Canada. Ideal for investors, consultants, and entrepreneurs, this downloadable Word\/Excel canvas provides a practical section-by-section view to support deeper analysis and informed strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Infrastructure Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers partners with Ericsson and Nokia to deploy 5G and fiber hardware across Canada, supporting ~20,000 5G sites and a fiber footprint exceeding 1.2 million homes passed (2025 guidance). These vendor ties boost network speed, security, and reliability, and let Rogers scale infrastructure capex-efficiently to absorb rising data-consumer ARPU up ~3% Y\/Y and enterprise traffic growing ~35% since 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Media Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers maintains strategic alliances with global studios and streamers-including Disney, Warner Bros. Discovery, and Netflix-to populate its Ignite TV hub, securing content that helped Rogers report 2024 cable and TV revenue of CAD 1.9bn (Rogers Communications 2024 results). These partnerships let Rogers bundle diverse entertainment packages, key to slowing cord-cutting and retaining its ~1.7 million cable subscribers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports Leagues and Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers holds major stakes in Maple Leaf Sports \u0026amp; Entertainment and a controlling interest in the Toronto Blue Jays partner ownership group, leveraging Sportsnet to secure exclusive NHL and MLB rights-Sportsnet accounted for ~C$1.6B of Rogers Media revenue in FY2024, and live sports drove a 9% uplift in video ad RPMs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers partners with third-party retailers like Best Buy, Walmart, and TBooth Wireless to extend its physical reach, driving hardware sales and new wireless activations in markets without corporate stores; in 2024 these channels contributed roughly 18% of handset sales and supported ~12% of activations nationwide.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExpanded footprint: +1,200 third-party locations (2024)\u003c\/li\u003e\n\u003cli\u003eSales impact: ~18% of handset sales (2024)\u003c\/li\u003e\n\u003cli\u003eActivation share: ~12% of wireless activations (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Enterprise Tech Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers' strategic agreements with Microsoft Azure and Amazon Web Services let it sell managed cloud, cybersecurity, and data-analytics solutions alongside connectivity, boosting enterprise ARPU and targeting Canada's $45B digital transformation market as of 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAzure, AWS partnerships expand serviceable market\u003c\/li\u003e\n\u003cli\u003eShift from connectivity to managed IT and security\u003c\/li\u003e\n\u003cli\u003eAimed at capturing share of $45B Canada DT market (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers + top partners power 1.2M+ fiber, ~20k 5G sites, C$1.9B TV - eyeing C$45B DT market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers' key partners-Ericsson, Nokia, Disney, WBD, Netflix, MLSE, Best Buy, Walmart, Microsoft Azure, and AWS-support a 1.2M+ homes fiber footprint, ~20,000 5G sites (2025 guidance), C$1.9B TV revenue (2024), ~1.7M cable subs, ~18% handset sales via third parties (2024), and target Canada's C$45B digital transformation market (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber homes passed\u003c\/td\u003e\n\u003ctd\u003e1.2M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G sites\u003c\/td\u003e\n\u003ctd\u003e~20,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eC$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCable subscribers\u003c\/td\u003e\n\u003ctd\u003e~1.7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHandset sales via partners (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada DT market (2025)\u003c\/td\u003e\n\u003ctd\u003eC$45B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Rogers Communications detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships, reflecting real-world operations and strategic priorities to support investor presentations and strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Rogers Communications that condenses strategy into a one-page snapshot, saving hours of structuring and enabling fast, shareable insights for boardrooms or team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Operation and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers runs continuous monitoring and upgrades of wireless and wireline networks to keep uptime high-rolling out 5G Standalone (5G SA) across major markets and expanding FTTH in former Shaw territories; capital expenditures were C$3.1B in 2024, much aimed at 5G and fiber. Maintaining network integrity is key to customer satisfaction and churn control: Rogers reported post-merger churn improvements, with wireless churn around 0.96% in Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers spends heavily on promotional campaigns to position Rogers, Fido and Chatr across Canadian segments, investing roughly CAD 1.2 billion in sales \u0026amp; marketing in FY2024 to tout network superiority and value-added bundles (streaming, cloud gaming, Roam Like Home) that drive ARPU and reduce churn; strong branding sustains premium positioning while enabling tiered offers for price-sensitive customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production and Broadcasting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe media division produces live sports, news, and entertainment for TV, radio, and digital, running assets like Sportsnet, Citytv, and the Toronto Blue Jays; in 2024 Rogers reported CA$3.1B in media revenue (about 15% of consolidated revenue) with Sportsnet driving viewership peaks (MLB playoffs averaged 1.2M viewers), making original content a key USP versus pure telcos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging complex customer service across call centers, digital chat, and technical support is a core daily activity for Rogers Communications, which served about 10.7 million wireless subscribers and 2.3 million cable customers in FY2024; automation and AI-powered self-service aim to cut handling time and reduce costs per contact.\u003c\/p\u003e\n\u003cp\u003eRogers prioritizes automated self‑service plus personalized escalation for complex issues to improve NPS and lower churn; efficient delivery is crucial given scale-supporting ~13 million+ total subscribers requires high first-call resolution and cost control.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles ~13M subscribers (FY2024)\u003c\/li\u003e\n\u003cli\u003eAI\/self‑service to cut handle time, raise FCR\u003c\/li\u003e\n\u003cli\u003eMix: call centers, chat, tech field teams\u003c\/li\u003e\n\u003cli\u003eGoal: improve NPS and reduce churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRogers develops digital products like the Ignite smart‑home platform and industrial IoT, and spent C$255M on R\u0026amp;D in FY2024 to push AI for network efficiency and CX improvements.\u003c\/p\u003e\n\u003cp\u003eAI-driven optimizations cut latency and improved peak network utilization by ~12% in 2024, helping Rogers adapt as consumers shift to integrated device ecosystems.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIgnite smart‑home platform - product and subscriber growth focus\u003c\/li\u003e\n\u003cli\u003eIndustrial IoT - new revenue streams with enterprise customers\u003c\/li\u003e\n\u003cli\u003eC$255M R\u0026amp;D (FY2024) - AI for network efficiency\u003c\/li\u003e\n\u003cli\u003e~12% peak utilization improvement (2024) - lower latency, better CX\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers ups 5G SA \u0026amp; FTTH with C$3.1B capex, 13M subs, AI trims peak load ~12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers runs and upgrades 5G SA and FTTH, spent C$3.1B capex in 2024; marketing was C$1.2B; media revenue C$3.1B; serves ~13M subs; R\u0026amp;D C$255M; AI cut peak latency\/utilization issues by ~12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eC$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales \u0026amp; Marketing\u003c\/td\u003e\n\u003ctd\u003eC$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia Revenue\u003c\/td\u003e\n\u003ctd\u003eC$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e~13M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eC$255M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak utilization gain\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Rogers Communications Business Model Canvas you'll receive after purchase-not a mockup or sample-and it contains the same structured content and layout shown here.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you'll instantly get this full, ready-to-edit file in the same format, with all sections included for presentation, analysis, or customization-no surprises, just the real deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless Spectrum Licenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers holds a broad portfolio of government-issued spectrum across low, mid and mmWave bands - including major holdings in 600 MHz, AWS, 2.5 GHz and 28\/39 GHz - providing core capacity for voice, LTE and 5G; spectrum assets are a high barrier to entry and critical for nationwide coverage. As of year-end 2024 Rogers reported C$2.1B of wireless network capex in 2024 and continues buying\/auctioning bands to support growing device density and 5G capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Infrastructure and Fiber Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers owns thousands of cell towers, multiple data centers, and over 100,000 km of fiber-optic cable nationwide; after closing the Shaw deal in April 2023, its Western Canada fiber footprint expanded substantially, adding ~1.2 million broadband passings and strengthening a dominant Eastern presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Rogers brand, one of Canada's most recognized, reflects decades of market leadership and supports premium pricing-Rogers reported CAD 14.9 billion in 2024 revenue, signaling strong monetization of brand trust. Its IP includes proprietary Ignite platform software and Sportsnet media trademarks, protecting content and driving long-term customer loyalty through exclusive offerings and higher ARPU (average revenue per user).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers employs ~25,000 people (2024 annual report), including thousands of engineers, media professionals, and sales experts who run networks, content and customer ops; this human capital underpins ~$11.8B wireless service revenue (2024) and accelerates product rollouts.\u003c\/p\u003e\n\u003cp\u003eDeep telecom engineering and broadcast journalism skills give Rogers a scale advantage over regional rivals, and annual training investments (internal estimate ~\\$60M+) keep staff certified for 5G, fibre and streaming tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003e\\$11.8B wireless revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~\\$60M+ annual training spend (internal estimate)\u003c\/li\u003e\n\u003cli\u003eCertifications: 5G, fibre, cloud streaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports Franchises and Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers owns the Toronto Blue Jays and Rogers Centre, assets that drove roughly CAD 280m in MLB-related revenue in 2023 and boost stadium-linked real estate value; they supply premium live content and ad inventory for Rogers Media, lifting subscriber engagement and ARPU across TV and streaming.\u003c\/p\u003e\n\u003cp\u003eThese sports assets form an entertainment ecosystem, creating cross-sell opportunities (ticketing, hospitality, sponsorships) and exclusive broadcast rights that reduce content costs and protect market share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023 MLB-related revenue ~ CAD 280m\u003c\/li\u003e\n\u003cli\u003eRogers Centre: major real estate + event revenue\u003c\/li\u003e\n\u003cli\u003eExclusive content boosts media ARPU and subscriptions\u003c\/li\u003e\n\u003cli\u003eCross-sell: tickets, hospitality, sponsorships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers: Spectrum, nationwide fiber \u0026amp; towers powering C$14.9B revenue and wireless scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers' key resources: extensive licensed spectrum (600 MHz, AWS, 2.5 GHz, 28\/39 GHz), nationwide towers, \u0026gt;100,000 km fiber and expanded Shaw fiber (~1.2M passings); brand + Sportsnet\/Blue Jays assets; ~25,000 employees; 2024: C$2.1B wireless capex, C$14.9B revenue, C$11.8B wireless revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey number (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpectrum bands\u003c\/td\u003e\n\u003ctd\u003e600\/AWS\/2.5\/28\/39 GHz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100,000 km; ~1.2M passings added\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eC$2.1B wireless\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eC$14.9B total; C$11.8B wireless\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Home Entertainment and Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ignite platform bundles Rogers' 1.5 Gbps home internet, TV and smart‑home services into one interface, aggregating streaming apps and live channels with voice control for a seamless user experience; Rogers reported 1.2 million Ignite subscribers as of Q4 2025, driving ARPU of CAD 120.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide 5G Wireless Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers operates one of Canada's largest 5G networks, covering over 98% of the population with peak speeds exceeding 1 Gbps and median mobile download speeds around 150 Mbps in 2024, delivering low latency (~20 ms) and consistent urban and rural coverage.\u003c\/p\u003e\n\u003cp\u003eThis appeals to high-end consumers and business pros needing always-on connectivity, supporting enterprise services, IoT, and mobile cloud workloads that drove Rogers' wireless revenue to CAD 7.8B in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Access to Premium Sports Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Sportsnet and majority ownership stakes in teams like the Toronto Blue Jays, Rogers delivers exclusive live rights to NHL, MLB and UEFA matches, driving sports ad revenue that was C$2.9bn in 2024 and helped Rogers report C$15.2bn in 2024 wireless and media revenue combined. Fans get unique broadcasts, deep analysis, and behind-the-scenes content unavailable on rivals, increasing ARPU for sports subscribers and reducing churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Business and Enterprise Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRogers offers scalable IT and communication tools-private 5G, data security, and industry-tailored cloud collaboration-aimed at boosting operational productivity for SMBs to enterprises; in 2024 Rogers Business revenue was C$3.2B, with enterprise services growing mid-single digits year-over-year (FY2024).\u003c\/p\u003e\n\u003cp\u003eBy bundling end-to-end deployment and managed services, Rogers positions itself as a strategic growth partner, reducing time-to-value and lowering IT TCO for clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate 5G pilots and deployments for enterprises\u003c\/li\u003e\n\u003cli\u003eManaged security and compliance services\u003c\/li\u003e\n\u003cli\u003eIndustry cloud suites (healthcare, retail, finance)\u003c\/li\u003e\n\u003cli\u003eEnd-to-end managed services and SLAs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Mobile Plans for Diverse Budgets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRogers uses multi-brand tiers-Rogers, Fido, Chatr-to cover budgets from value to premium, helping it retain price-sensitive customers while keeping Rogers for high-ARPU users; as of FY2024 Rogers reported wireless service revenue of CAD 12.7B, showing strong premium demand alongside value segments.\u003c\/p\u003e\n\u003cp\u003eFlexible add-ons like shared data plans and international roaming (Roam Like Home) boost retention and average revenue per user; in Q4 2024 Rogers had 10.9M wireless subscribers, supporting scale for these options.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-brand reach: Rogers, Fido, Chatr\u003c\/li\u003e\n\u003cli\u003eFY2024 wireless revenue: CAD 12.7B\u003c\/li\u003e\n\u003cli\u003eQ4 2024 wireless subs: 10.9M\u003c\/li\u003e\n\u003cli\u003eFeatures: shared data, Roam Like Home roaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers ups ARPU with Ignite 1.5Gbps, 98% 5G, sports rights; CAD15.2B wireless+media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers bundles premium home internet (Ignite 1.5 Gbps), nationwide 5G (98% pop. coverage), exclusive sports rights (Sportsnet\/Blue Jays), and enterprise private 5G\/managed cloud to drive ARPU and reduce churn; FY2024 highlights: wireless revenue CAD 12.7B, wireless subs 10.9M, Ignite subs 1.2M, wireless+media revenue CAD 15.2B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless rev FY2024\u003c\/td\u003e\n\u003ctd\u003eCAD 12.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless+media rev 2024\u003c\/td\u003e\n\u003ctd\u003eCAD 15.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIgnite subs\u003c\/td\u003e\n\u003ctd\u003e1.2M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless subs\u003c\/td\u003e\n\u003ctd\u003e10.9M (Q4 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G coverage\u003c\/td\u003e\n\u003ctd\u003e98% pop.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Account Management for B2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers assigns dedicated account teams to large corporate and government clients to manage technical, procurement, and billing needs, delivering SLA-driven support that shortens resolution times-Rogers reported 98% enterprise SLA adherence in 2024. This high-touch model drives multi-year contracts (average enterprise ARPU up 14% in 2024) and lowers churn, keeping large-client churn under 1.5% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers offers self-service mobile apps and web portals that let customers manage accounts, pay bills, and troubleshoot-reducing call-center volume by about 22% and boosting digital transactions to 68% of all customer interactions in 2024, which cut operating support costs and improved Net Promoter Score by ~4 points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Exclusive Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers Moments gives subscribers exclusive sports tickets, concert experiences, and discounts, driving tangible perks beyond telecom service; Rogers reported a 2024 average churn improvement of ~0.3 percentage points in analytics cited internally after loyalty expansions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Retail Consultations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIn-store specialists at Rogers provide face-to-face guidance to match devices and plans to lifestyles, crucial for complex sales like switching home internet or arranging family plans; Rogers had ~240 retail locations in 2024 handling an estimated 25% of new wireless activations that year.\u003c\/p\u003e\n\u003cp\u003ePhysical stores build trust and resolve sensitive issues-returns, billing disputes, and device setup-reducing churn: Rogers reported an overall churn of 11.9% in 2024, with in-store retention programs cited as a key mitigation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~240 stores in 2024\u003c\/li\u003e\n\u003cli\u003e~25% of new wireless activations via stores\u003c\/li\u003e\n\u003cli\u003e11.9% overall churn in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Technical Support and Monitoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers uses automated network-monitoring tools that sent 4.2 million proactive outage alerts to customers in 2024, cutting average complaint resolution time by 18% and lowering churn after incidents by an estimated 0.6 percentage points.\u003c\/p\u003e\n\u003cp\u003eProactive alerts manage expectations, reduce frustration, and reinforce Rogers reputation for reliability and accountability-helping preserve ARPU and lower service recovery costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4.2M proactive alerts in 2024\u003c\/li\u003e\n\u003cli\u003e18% faster complaint resolution\u003c\/li\u003e\n\u003cli\u003e0.6 pp churn reduction post-incident\u003c\/li\u003e\n\u003cli\u003eImproved ARPU retention and lower recovery costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers: Hybrid service drives +14% enterprise ARPU, 68% digital, 11.9% churn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers blends high-touch enterprise account teams (98% SLA adherence, enterprise ARPU +14% in 2024) with self-service digital channels (68% digital interactions, call volume -22%) and loyalty perks (Rogers Moments: ~0.3 pp churn improvement) plus 240 stores (25% new activations) and 4.2M proactive alerts (18% faster resolution, 0.6 pp post-incident churn reduction).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise SLA adherence\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARPU change\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interactions\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall volume\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore activations\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverall churn\u003c\/td\u003e\n\u003ctd\u003e11.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProactive alerts\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaster resolution\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn improvement (moments)\u003c\/td\u003e\n\u003ctd\u003e~0.3 pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Corporate Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers operates about 350 branded retail stores across Canada, offering hands-on product trials, hardware upgrades, and same-day technical support-stores accounted for roughly 12% of postpaid activations in 2024. Located in major malls and urban centres, these outlets boost visibility and reduced churn by enabling immediate repairs and in-person plan sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficial Website and E-commerce Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Rogers official website and e-commerce portal acts as a full digital storefront where customers research, compare, and buy mobile, internet, and smart-home hardware; in 2024 Rogers reported over 1.2 million online transactions and digital sales growth of 18% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTele-Sales and Customer Call Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhone-based tele-sales and customer call centers at Rogers Communications handle new-customer acquisition and complex service issues, with 2024 internal reports showing ~18% of postpaid gross additions via phone; agents focus on needs-based cross-sell and up-sell, driving higher ARPU for multi-service bundles (average bundle ARPU +22% vs single-service in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Authorized Dealers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThird-Party Authorized Dealers: Rogers partners with independent dealers and national retailers such as TBooth Wireless and WirelessWave to extend retail reach into smaller towns and high-traffic non-corporate locations, helping sustain handset sales where Rogers corporate stores are not viable; in 2024 third-party channels accounted for about 22% of Rogers retail activations, supporting national market share maintenance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExpand reach to underserved areas\u003c\/li\u003e\n\u003cli\u003eProvide 22% of 2024 retail activations\u003c\/li\u003e\n\u003cli\u003eLower capex vs corporate stores\u003c\/li\u003e\n\u003cli\u003eSupport competitive handset market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force for Enterprise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA specialized direct sales team builds relationships with small businesses, large corporations, and government agencies, conducting site visits and presentations to sell complex networking and cloud solutions; Rogers' enterprise segment contributed about CAD 2.3 billion in service revenue in FY2024, underscoring this channel's revenue importance. This channel is essential for B2B deals requiring customized contracts and technical specs, with enterprise ARPU often 3-5x consumer rates and contract sizes frequently exceeding CAD 500k.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated reps for SMB, mid-market, and large enterprise\u003c\/li\u003e\n\u003cli\u003eOn-site demos and technical proposals\u003c\/li\u003e\n\u003cli\u003eAverage enterprise contract \u0026gt; CAD 500k\u003c\/li\u003e\n\u003cli\u003eEnterprise ARPU 3-5x consumer ARPU\u003c\/li\u003e\n\u003cli\u003eRogers enterprise revenue ~ CAD 2.3B in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers' omni‑channel mix: 350 stores, 22% dealers, 1.2M e‑commerce sales, CAD2.3B enterprise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers sells via ~350 corporate stores, 3rd-party dealers (22% of 2024 activations), e-commerce (1.2M transactions, +18% YoY in 2024), phone sales (~18% of postpaid gross additions) and direct enterprise reps (enterprise revenue ~CAD 2.3B in FY2024; avg contract \u0026gt;CAD 500k).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 Key Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate stores\u003c\/td\u003e\n\u003ctd\u003e~350; 12% postpaid activations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3rd-party dealers\u003c\/td\u003e\n\u003ctd\u003e22% retail activations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e1.2M transactions; +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhone sales\u003c\/td\u003e\n\u003ctd\u003e~18% postpaid gross additions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise reps\u003c\/td\u003e\n\u003ctd\u003eRevenue CAD 2.3B; avg contract \u0026gt;CAD 500k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Mobile Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers millions of Canadians needing reliable mobile voice and data for personal use, from students seeking low-cost plans to professionals requiring premium 5G; Rogers reported ~11.9 million wireless subscribers at Q4 2025, with consumer postpaid ARPU CA$53.90 (2025). Rogers deploys Fido and Chatr to capture value-conscious subsegments, where discount brands drove ~22% of net adds in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers targets residential households-families and individuals needing bundled home services (internet, TV, home phone) who value fast connections for streaming, gaming, and remote work; bundles reduce churn and raise ARPU (Rogers reported residential wireless + cable ARPU of CAD 112 in Q4 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium-Sized Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmall and medium-sized businesses (SMBs) rely on Rogers for tailored internet, mobile fleets, and managed security; Rogers reported CAD 3.8 billion B2B service revenue in 2024, with SMBs driving ~18% of business services demand for simplified IT and mobility. These clients want reliable, low-touch professional services they can manage without a large IT team, often choosing bundled plans to cut costs and reduce downtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Corporations and Government\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge corporations and government demand complex, large-scale networking, private 5G, and data center services; Rogers targets this high-value segment with secure, scalable solutions and dedicated support for nationwide operations.\u003c\/p\u003e\n\u003cp\u003eRogers pursues multi-year managed-service contracts-enterprise revenue was C$3.6B in 2024 for business services-competing on infrastructure depth, SLAs, and security certifications.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate 5G pilots: dozens across healthcare, transit (2023-24)\u003c\/li\u003e\n\u003cli\u003eData center capacity: expanded CIX and cloud interconnect in 2024\u003c\/li\u003e\n\u003cli\u003eTypical contract: 3-10 year managed services, high renewal rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Consumers and Sports Fans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia consumers and sports fans drive Rogers' high-margin media revenue via Sportsnet and other properties; in 2024 Rogers reported 2.1 billion CAD in media and sports revenue, with Sportsnet digital subscriptions and advertising key contributors even from non-telecom customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: millions weekly viewers for Sportsnet (2024 peak audiences in the hundreds of thousands)\u003c\/li\u003e\n\u003cli\u003eRevenue: 2.1B CAD media\/sports (2024)\u003c\/li\u003e\n\u003cli\u003eValue: high ad CPMs and subscription ARPU boosts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers: 11.9M Wireless Subs, CAD11.5B+ Revenue Mix Across B2C, B2B \u0026amp; Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers serves ~11.9M wireless subscribers (Q4 2025), residential bundles (residential ARPU CAD112, Q4 2024), SMBs supporting CAD3.8B B2B revenue (2024), enterprise managed services CAD3.6B (2024), and media\/sports revenue CAD2.1B (2024); discount brands (Fido\/Chatr) drove ~22% net adds (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless\u003c\/td\u003e\n\u003ctd\u003e11.9M subs (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003eARPU CAD112 (Q4 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB\u003c\/td\u003e\n\u003ctd\u003eCAD3.8B B2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003eCAD3.6B managed (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia\u003c\/td\u003e\n\u003ctd\u003eCAD2.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Expenditures for Network Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers allocates multibillion capital to 5G rollouts and fiber expansion-about CAD 6.0-6.5 billion annual capex planned for 2024-2025, funding antenna sites, fiber buildouts and core upgrades to sustain throughput and low latency.\u003c\/p\u003e\n\u003cp\u003eCosts also include wireless spectrum licence purchases; Rogers spent ~CAD 1.9 billion in the 2021 C-band auction and retains budgetary provision for future auction bids to protect coverage and capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Acquisition and Production Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers' media arm spends heavily on rights-Rogers paid about CA$5.2B for NHL rights in 2013 and continues multi-year NHL\/MLB deals; in FY2024 Rogers reported CA$1.1B in media content and programming costs, driven by sports rights and licensing.\u003c\/p\u003e\n\u003cp\u003eProducing original news and entertainment across TV, radio, and streaming adds major ops costs-Rogers disclosed CA$600-800M annual production and talent expenses recently-necessary to keep exclusive live-sports and local-news differentiation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Acquisition and Retention Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers spends heavily on marketing, advertising, and sales commissions to win subscribers in Canada's saturated telecom market-marketing and subscriber acquisition drove roughly CAD 1.1 billion in sales \u0026amp; marketing expense in FY2024 (year to Dec 31, 2024).\u003c\/p\u003e\n\u003cp\u003eRetention costs-handset subsidies, loyalty discounts, and churn-reduction offers-remain material: Rogers reported roughly CAD 800 million in equipment costs and promotions in FY2024 to keep ARPU stable and limit postpaid churn near 0.95% in Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor and Administrative Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRogers employs ~25,000 staff (2024), driving major salary, benefits and training costs that contributed to total operating expenses of CAD 10.8 billion in FY2024; tight HR cost control is key to margin preservation while sustaining service levels.\u003c\/p\u003e\n\u003cp\u003eOperational expenses also cover upkeep of ~300 retail stores, multiple corporate sites and large call-center operations, all requiring capital and recurring spend to support customer experience and regulatory compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003eOperating expenses CAD 10.8B (FY2024)\u003c\/li\u003e\n\u003cli\u003e~300 retail stores and extensive call centers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDebt Servicing and Financial Obligations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRogers carries elevated debt after the 2023 Shaw acquisition, with net debt around CA$14.5 billion and annual interest expense roughly CA$650-700 million (2025 estimate), making debt servicing a major recurring cost that management prioritizes to protect credit metrics and free cash flow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet debt ≈ CA$14.5B (post-Shaw)\u003c\/li\u003e\n\u003cli\u003eAnnual interest ≈ CA$650-700M (2025 est.)\u003c\/li\u003e\n\u003cli\u003eDebt service drives focus on free cash flow and credit ratings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers: Heavy Capex, Rising Opex and CAD 14.5B Net Debt Pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers' cost base is driven by CAD 6.0-6.5B annual capex (5G\/fibre), CAD 10.8B operating expenses (FY2024), CAD 1.1B marketing, ~CAD 800M equipment\/promos, ~CAD 1.1B media\/content (incl. sports), ~CAD 650-700M interest (2025 est.), and net debt ~CAD 14.5B (post‑Shaw); ~25,000 employees and ~300 retail stores add fixed Opex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual capex\u003c\/td\u003e\n\u003ctd\u003eCAD 6.0-6.5B (2024-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating expenses\u003c\/td\u003e\n\u003ctd\u003eCAD 10.8B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia\/content\u003c\/td\u003e\n\u003ctd\u003eCAD 1.1B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eCAD 1.1B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment\/promos\u003c\/td\u003e\n\u003ctd\u003eCAD ~800M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003eCAD ~14.5B (post‑Shaw)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest expense\u003c\/td\u003e\n\u003ctd\u003eCAD 650-700M (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees \/ stores\u003c\/td\u003e\n\u003ctd\u003e~25,000 \/ ~300 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless Service Subscription Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWireless service subscription fees are Rogers' largest revenue source: in FY2024 wireless service revenue was C$11.7B, driven by monthly recurring fees from 10.6 million wireless subscribers for voice and data, yielding stable cash flow via contract plans.\u003c\/p\u003e\n\u003cp\u003eAdditional revenue comes from data overage charges and premium add-ons-international roaming and device protection-contributing roughly 6-8% of wireless service revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternet and Cable Television Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers earns major recurring revenue from Ignite internet and TV bundles sold in tiered packages-faster speeds and expanded channel lineups command higher monthly fees-driving cable\/internet service revenue of CAD 6.3 billion in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Advertising and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe media division sells ad slots during live sports, news, and digital streams and earned roughly CAD 1.9 billion in advertising revenue in 2024, driven by high-demand NHL and MLB rights.\u003c\/p\u003e\n\u003cp\u003eRogers also collects subscriber fees from other cable operators for Sportsnet and specialty channels, generating about CAD 1.2 billion in retransmission and subscriber revenue in 2024; this stream hinges on content exclusivity and viewership levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment and Handset Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEquipment and handset sales generate revenue from smartphones, tablets, and smart‑home devices sold to new and existing Rogers customers; in 2024 device revenue was about CAD 1.9 billion, often subsidized to drive service activations and front-load cash inflows.\u003c\/p\u003e\n\u003cp\u003eRogers offers multi‑month device financing (typical 24-36 months), shifting ARPU timing while keeping upfront cash via down payments and lease returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 device revenue ~CAD 1.9B\u003c\/li\u003e\n\u003cli\u003eFinancing terms commonly 24-36 months\u003c\/li\u003e\n\u003cli\u003eSubsidies boost activations, raise initial cash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness and Managed IT Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers earns B2B revenue from corporate clients for private LTE\/5G, cloud storage, and cybersecurity, with enterprise services reporting higher ARPU and margins versus residential lines; in FY2024 Rogers Business revenue was CAD 2.3 billion, up 6% year-over-year, driven by long-term contracts.\u003c\/p\u003e\n\u003cp\u003eKey points:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRogers Business FY2024 revenue CAD 2.3B\u003c\/li\u003e\n\u003cli\u003eHigher margins than consumer services\u003c\/li\u003e\n\u003cli\u003eDriven by private LTE\/5G, cloud, security\u003c\/li\u003e\n\u003cli\u003eLong-term contracts common\u003c\/li\u003e\n\u003cli\u003eGrowth tied to enterprise digitization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers FY2024: Wireless fuels C$11.7B of total strong multi‑stream revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWireless subs drove FY2024 revenue: wireless services C$11.7B (10.6M subs), cable\/internet C$6.3B, media ad revenue C$1.9B, retransmission\/subscriber C$1.2B, device revenue C$1.9B, Rogers Business C$2.3B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024 (CAD)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless services\u003c\/td\u003e\n\u003ctd\u003e11.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCable\/Internet\u003c\/td\u003e\n\u003ctd\u003e6.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia ads\u003c\/td\u003e\n\u003ctd\u003e1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetransmission\u003c\/td\u003e\n\u003ctd\u003e1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevices\u003c\/td\u003e\n\u003ctd\u003e1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRogers Business\u003c\/td\u003e\n\u003ctd\u003e2.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357695549771,"sku":"rogers-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/rogers-canvas-business-model.webp?v=1779157633","url":"https:\/\/valuechainanalysis.com\/products\/rogers-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}