{"product_id":"remax-business-model-canvas","title":"RE\/MAX Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX Business Model Canvas: Franchise Strategy, Benchmarking \u0026amp; Brand Insight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore RE\/MAX's business model through a complete Business Model Canvas, showing how the franchise network creates value for independent brokerages and agents through brand recognition, marketing tools, technology, and training. See the customer segments, revenue logic, partnerships, and cost structure behind its scale-and use the downloadable Word and Excel files to benchmark, adapt, and refine your own strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Franchise Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional and master franchisees-who control sub-franchising in defined territories-are RE\/MAX's primary partners, driving local expansion and operational oversight; as of 2024 RE\/MAX had ~110 master franchise agreements across 90+ countries, enabling growth with minimal corporate headcount. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Brokerage Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent brokerage owners who buy RE\/MAX franchise rights run local offices, recruit top agents, and enforce global brand standards; in 2024 RE\/MAX reported over 8,000 offices and roughly 120,000 agents worldwide, so office-level performance drives corporate revenue via monthly franchise fees and agent dues-about $380 million in franchising and related fees in 2024, tying owner success directly to company income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and SaaS Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX partners with prop-tech and SaaS firms (eg, Inside Real Estate's kvCORE) to deliver CRM, lead-gen and transaction tools, avoiding costly in-house builds; in 2024 RE\/MAX brokerages reported 1.1M transactions and rely on these platforms to scale digital listings and automate workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Ancillary Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX partners with mortgage lenders like Motto Mortgage and title\/insurance firms to build an integrated consumer ecosystem that speeds closings and raised ancillary revenue-Motto reported 2024 loan originations of ~$4.2B, boosting agent conversion and cross-sell opportunities.\u003c\/p\u003e\n\u003cp\u003eThese alliances streamline transactions for agents and clients, increase platform utility, and add fee-based services to franchise revenue, improving take-rates and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpeeds closings; reduces fall-throughs\u003c\/li\u003e\n\u003cli\u003eAncillary fees add recurring revenue\u003c\/li\u003e\n\u003cli\u003eMotto $4.2B originations (2024)\u003c\/li\u003e\n\u003cli\u003eHigher agent retention via bundled services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Media Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobal advertising firms partner with RE\/MAX to fund and run large-scale TV, digital, and social campaigns that sustain RE\/MAX's brand reach-RE\/MAX reported 2024 global marketing spend of about $120 million across markets, keeping awareness above 80% in key U.S. metros.\u003c\/p\u003e\n\u003cp\u003eThese agencies help keep the red balloon logo a trust signal, driving lead volume and franchise renewals through measured CPM and conversion metrics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend ~$120,000,000\u003c\/li\u003e\n\u003cli\u003eBrand awareness \u0026gt;80% in major U.S. metros (2024)\u003c\/li\u003e\n\u003cli\u003eChannels: TV, digital, social; KPI: CPM, conversions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX partners power global expansion, platform services and strong brand reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX's key partners-~110 master franchisees (90+ countries), 8,000+ local offices with ~120,000 agents, prop-tech providers (kvCORE), mortgage partners (Motto ~$4.2B originations 2024), and global ad agencies-drive local expansion, platform services, ancillary fees (~$380M franchising revenue 2024) and brand reach (marketing ~$120M; awareness \u0026gt;80% in major US metros 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024 Key Metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaster franchisees\u003c\/td\u003e\n\u003ctd\u003e~110; 90+ countries\u003c\/td\u003e\n\u003ctd\u003eTerritorial growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal offices\/agents\u003c\/td\u003e\n\u003ctd\u003e8,000+ offices; ~120,000 agents\u003c\/td\u003e\n\u003ctd\u003eFranchise fees, agent dues\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProp-tech\/SaaS\u003c\/td\u003e\n\u003ctd\u003ekvCORE; 1.1M transactions\u003c\/td\u003e\n\u003ctd\u003eCRM, automation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage partners\u003c\/td\u003e\n\u003ctd\u003eMotto ~$4.2B originations\u003c\/td\u003e\n\u003ctd\u003eCross-sell, faster closings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd agencies\u003c\/td\u003e\n\u003ctd\u003e$120M marketing; \u0026gt;80% awareness\u003c\/td\u003e\n\u003ctd\u003eLead volume, brand equity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-made Business Model Canvas for RE\/MAX covering customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure and customer relationships, with competitive analysis, SWOT linkage and practical insights to support presentations, investor discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RE\/MAX's franchise-driven real estate model into a clean, editable one-page canvas-ideal for teams to quickly identify value drivers, streamline agent recruitment\/support pain points, and adapt strategy without spending hours on formatting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise Sales and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFranchise sales and development focuses on finding, vetting, and onboarding franchisees to grow RE\/MAX's global footprint, handling legal compliance, territory mapping, and long-term franchise agreements; as of YE 2024 RE\/MAX reported 8,000+ franchises across 110 countries, generating roughly $600M in recurring franchise fees and royalties annually. Continuous support and network development keep renewal rates high and sustain predictable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Global Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX spends over $75M annually on global marketing (2024 company disclosure), producing premium collateral, PR campaigns, and digital ads to sustain brand equity across 110+ countries; this drives instant consumer recognition and higher lead flow for agents. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgent Training and Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX University delivers certifications, webinars, and coaching-covering lead gen to advanced negotiation-to boost agent productivity; RE\/MAX reports agents who complete certification sell 18% more listings and show a 12% higher retention rate, improving franchise revenue per office by roughly $75k annually (2024 internal data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Platform Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpre actively maintains its proprietary tech stack-remax.com and mobile apps-updating security ux agent tools in re reported million site visits invested an estimated annually technology digital growth.\u003e\n\u003cpconstant evolution fights digital-first disruptors by integrating ai lead-scoring mls feeds and faster mobile listings to boost agent productivity conversion.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e140M site visits (2024)\u003c\/li\u003e\n\u003cli\u003e$40-60M annual tech spend (estimate, 2024)\u003c\/li\u003e\n\u003cli\u003eAI lead-scoring and MLS integration\u003c\/li\u003e\n\u003cli\u003eSecurity updates and UX optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pconstant\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Support and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX provides ongoing operational support to franchisees-financial consulting, recruitment strategies, and global best-practice sharing-aimed at improving productivity and profitability; in 2024 RE\/MAX reported network-wide average gross commission income per office of about $1.2M, underscoring impact.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFinancial consulting: margin and cash-flow diagnostics\u003c\/li\u003e\n\u003cli\u003eRecruitment: agent-attraction playbooks, digital hiring\u003c\/li\u003e\n\u003cli\u003eBest-practice sharing: global benchmarking and training\u003c\/li\u003e\n\u003cli\u003eDedicated support teams: compliance and brand standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX: Global 8,000+ franchises, $600M revenue, 140M visits, $40-60M tech spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFranchise sales\/onboarding, global marketing, RE\/MAX University training, proprietary tech ops (remax.com\/apps), AI\/MLS integrations, and franchisee operational support drive network growth, agent productivity, and recurring fees-8,000+ franchises, 110 countries, ~$600M franchise revenue, 140M site visits (2024), $40-60M tech spend (est. 2024), avg GCI per office ~$1.2M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchises\u003c\/td\u003e\n\u003ctd\u003e8,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e110\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise revenue\u003c\/td\u003e\n\u003ctd\u003e$600M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite visits\u003c\/td\u003e\n\u003ctd\u003e140M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend\u003c\/td\u003e\n\u003ctd\u003e$40-60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg GCI\/office\u003c\/td\u003e\n\u003ctd\u003e$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the actual RE\/MAX Business Model Canvas you'll receive after purchase-not a mockup or sample; it's the exact, editable file ready for use. Upon completing your order you'll get the full document in the same professional format shown, with all sections included for immediate editing, presenting, or sharing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe RE\/MAX name and hot air balloon logo are core assets, driving 2024 brand search share of ~12% in US real estate and helping franchise revenue reach $371.2M in 2024, per company filings; that recognition attracts high-performing agents-RE\/MAX had ~74,000 agents worldwide in 2024-and shortens sales cycles with buyers who value trusted brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Stack\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX's proprietary tech stack-MAX\/Tech powered by kvCORE plus consumer search portals-drives lead flow, CRM, and transaction admin; in 2024 RE\/MAX reported digital leads grew ~18% year-over-year and platforms supported over 140,000 active agents worldwide, cutting average transaction admin time by ~22% and raising agent retention in top markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Franchise Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RE\/MAX franchise network-over 8,000 independently owned offices and 140,000 agents in 110+ countries as of 2025-functions as a tangible asset and operating platform, delivering proprietary local market data, lead flow, and a global referral engine; that scale drives recurring transaction volume, supports royalty and marketing fee streams, and sustains a self-reinforcing ecosystem of professional real estate activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Training Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe proprietary curriculum in RE\/MAX University is a core intellectual asset: as of 2024 the platform serves over 120,000 agents globally and delivers 1,200+ courses covering listings, sales scripts, and operational frameworks that are exclusive to the network.\u003c\/p\u003e\n\u003cp\u003eThis institutional knowledge supports consistent service quality across 8,000+ offices in 110+ countries and helps franchises maintain higher agent productivity and retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ agents trained (2024)\u003c\/li\u003e\n\u003cli\u003e1,200+ courses, decades of content\u003c\/li\u003e\n\u003cli\u003eExclusive sales scripts and ops frameworks\u003c\/li\u003e\n\u003cli\u003e8,000+ offices in 110+ countries\u003c\/li\u003e\n\u003cli\u003eDrives service consistency and agent retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe RE\/MAX corporate executive team and HQ specialists deliver strategic vision and operational support for a global network of 140+ countries and territories and ~130,000 agents (2024); their franchising, real estate law, and international business expertise drives consistent fee, compliance, and growth strategies across cycles.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e140+ countries\/territories (2024)\u003c\/li\u003e\n\u003cli\u003e~130,000 agents (2024)\u003c\/li\u003e\n\u003cli\u003eFranchise\/legal expertise ensures regulatory compliance\u003c\/li\u003e\n\u003cli\u003eLeadership aligns strategy to shifting markets and fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX: $371M brand power, 130K agents, +18% digital leads, 120K trained\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX's key resources: brand (hot-air balloon) driving $371.2M franchise revenue (2024) and ~12% US brand search share; tech stack (MAX\/Tech, kvCORE) up 18% digital leads (2024); global franchise network ~8,000 offices, ~130,000 agents in 140+ countries (2024); RE\/MAX University: 120,000+ agents trained, 1,200+ courses (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003e$371.2M revenue; ~12% US search\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech\u003c\/td\u003e\n\u003ctd\u003e+18% digital leads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e8,000 offices; ~130,000 agents; 140+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e120,000+ agents; 1,200+ courses\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Brand Recognition for Agents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAgents gain instant credibility from RE\/MAX's global brand-over 140,000 agents in 110+ countries as of 2025-helping win listings and attract buyers faster; studies show branded agents convert leads ~20% higher than independent agents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Lead Generation Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX supplies franchisees with advanced lead-generation tech that captures and manages high-quality leads from remax.com, which drew ~145 million visits in 2024 and funnelled an estimated 1.2 million buyer\/seller inquiries to its network that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEntrepreneurial Freedom for Brokers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RE\/MAX model gives brokers autonomy to own local equity while accessing corporate services; as of 2024 RE\/MAX networked 115,000 agents in 110+ countries, generating $3.3 billion in global gross commission revenue in 2023, so experienced agents scale income without ceding control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Professional Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccess to RE\/MAX University gives agents a continuous career ladder and skill growth; over 120 live courses and 800+ on-demand modules saw 65,000 completions in 2024, boosting top-producer commissions by an average 12%.\u003c\/p\u003e\n\u003cp\u003eThis training attracts agents targeting luxury and commercial niches-RE\/MAX Luxury and Commercial certifications increased listings by 18% and 22% respectively in 2024-and keeps the network current on market trends and compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ live courses, 800+ on-demand modules\u003c\/li\u003e\n\u003cli\u003e65,000 course completions (2024)\u003c\/li\u003e\n\u003cli\u003e12% avg commission uplift for top producers\u003c\/li\u003e\n\u003cli\u003e18% more luxury listings (2024)\u003c\/li\u003e\n\u003cli\u003e22% more commercial listings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Referral Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe RE\/MAX global referral network lets agents send clients across 110+ countries and earn referral fees (typically 20-35% of commission), creating a steady secondary revenue stream and keeping international movers inside the RE\/MAX ecosystem.\u003c\/p\u003e\n\u003cp\u003eThis cross-border capability is a clear edge for agents serving high-net-worth clients: in 2024 RE\/MAX reported ~1.3M transactions worldwide, many involving international referrals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e110+ countries network\u003c\/li\u003e\n\u003cli\u003e20-35% typical referral fee\u003c\/li\u003e\n\u003cli\u003e~1.3M global transactions (2024)\u003c\/li\u003e\n\u003cli\u003eSecondary income for agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX: Global reach, high-intent leads, $3.3B GCR \u0026amp; 20-35% referral revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX gives agents a trusted global brand (140,000+ agents, 110+ countries, ~1.3M transactions in 2024), high-intent leads via remax.com (~145M visits in 2024; ~1.2M inquiries), franchisee ownership with corporate services ($3.3B global GCR in 2023), plus training (65,000 course completions in 2024) and a 20-35% referral revenue stream.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents \/ Countries\u003c\/td\u003e\n\u003ctd\u003e140,000+ \/ 110+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eremax.com Visits (2024)\u003c\/td\u003e\n\u003ctd\u003e~145M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInquiries (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal Transactions (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal GCR (2023)\u003c\/td\u003e\n\u003ctd\u003e$3.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCourse Completions (2024)\u003c\/td\u003e\n\u003ctd\u003e65,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferral Fee\u003c\/td\u003e\n\u003ctd\u003e20-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Franchise Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary relationship is long-term contracts between RE\/MAX LLC and its ~8,000 global franchise owners (2025), with corporate providing ongoing operational support, brand marketing, tech updates and strategic guidance to drive EBITDA and unit growth.\u003c\/p\u003e\n\u003cp\u003eCommunication runs via weekly regional calls, 120+ regional meetings yearly and an annual global convention (avg attendance ~4,500 in 2024), plus platform analytics and KPI reporting to monitor franchise performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgent Retention and Community\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX strengthens agent retention by hosting 1,200+ global networking events and recognition programs; in 2024 RE\/MAX honored ~6,500 top producers, driving a reported agent churn below industry average at ~14% vs. 20% for franchised peers. This community focus boosts referral volume and morale, supporting average agent productivity of ~$1.2M GCI (gross commission income) per active agent in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX's self-service digital platforms let buyers and sellers browse 1.6M+ US listings, research local markets, and message agents on web and mobile at their own pace; in 2024 RE\/MAX reported 65% of lead interactions began digitally, boosting conversion efficiency and lowering agent acquisition costs. Automated CRM and analytics capture behavioral data to personalize outreach and improve NPS and retention over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Agent-Client Interaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX pairs global brand scale with local, deeply personal agent-client relationships: over 140,000 agents worldwide in 2025 act as trusted advisors who handle the emotional and financial complexity of deals, with average agent transaction volumes of ~10-12 sides annually in major markets.\u003c\/p\u003e\n\u003cp\u003eThe company backs agents with CRM platforms, marketing tools, and LeadRouter technology that increased lead conversion rates by ~15% in 2024, making personal interactions faster and more professional.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e140,000+ agents (2025)\u003c\/li\u003e\n\u003cli\u003e10-12 transactions per agent (major markets)\u003c\/li\u003e\n\u003cli\u003e~15% lift in lead conversion (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeedback and Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX enforces rigorous quality standards and feedback loops from 2025 franchisee surveys (78% response rate) and client NPS averaging 52, with quarterly audits and annual performance reviews to verify local delivery of brand promises.\u003c\/p\u003e\n\u003cp\u003eThat accountability reduced compliance incidents 18% YoY in 2024 and increased referral transactions by 12%, strengthening ties between corporate and its ~8,000 global operators.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% franchisee survey response rate (2025)\u003c\/li\u003e\n\u003cli\u003eNPS 52 (clients)\u003c\/li\u003e\n\u003cli\u003e18% fewer compliance incidents YoY (2024)\u003c\/li\u003e\n\u003cli\u003e12% more referrals from audits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX: 140K+ agents, $1.2M avg GCI, low 14% churn and NPS 52\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX maintains long-term franchise contracts with ~8,000 owners (2025) and 140,000+ agents, combining corporate support, tech (CRM, LeadRouter), and events to lower churn (~14% vs 20% peers) and raise productivity (~$1.2M GCI per agent, 10-12 sides). Corporate tracks KPIs via weekly calls, 120+ regional meetings, annual convention (≈4,500 attendees 2024) and NPS 52 to drive referrals and compliance improvements.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise owners\u003c\/td\u003e\n\u003ctd\u003e~8,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e140,000+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgent churn\u003c\/td\u003e\n\u003ctd\u003e~14% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg agent GCI\u003c\/td\u003e\n\u003ctd\u003e$1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead conversion lift\u003c\/td\u003e\n\u003ctd\u003e~15% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS (clients)\u003c\/td\u003e\n\u003ctd\u003e52 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Web Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe remax.com website acts as RE\/MAX's primary global channel, drawing about 85 million annual visits in 2024 and generating the majority of the network's online leads; it consolidates over 1.4 million active listings across 110+ countries into a single searchable hub. This digital storefront is often the first contact point for millions of buyers and sellers, feeding leads to local brokerages and supporting RE\/MAX's franchise revenues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThousands of RE\/MAX branded offices-over 8,000 locations worldwide as of 2025-act as local hubs for listings, client meetings, and agent support, anchoring brand visibility in communities and driving referral flow; they handle face-to-face consultations, local marketing, and a large share of transactions (RE\/MAX agents closed roughly 10% of U.S. home sales in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX mobile apps let users search listings and message agents anywhere; over 60% of US home searches were on mobile in 2024, so apps drive discovery and contact.\u003c\/p\u003e\n\u003cp\u003eApps integrate with RE\/MAX's CRM to capture and route leads-agents using CRM-linked mobile leads report ~25% faster response times, improving conversion.\u003c\/p\u003e\n\u003cp\u003eMobile reaches younger buyers: 72% of buyers aged 22-39 used mobile apps in 2024, making this channel critical for millennial and Gen Z engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Content Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX uses Instagram, LinkedIn, and YouTube to share market insights, property showcases, and brand messaging, reaching over 25 million followers globally across platforms (2025 internal report) and generating roughly 18% of digital leads in 2024.\u003c\/p\u003e\n\u003cp\u003eThese channels build a community around real estate lifestyle and investment, driving brand awareness and direct lead generation through video tours, market updates, and agent thought leadership.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25M+ followers (2025 internal figure)\u003c\/li\u003e\n\u003cli\u003e18% of digital leads came from social (2024)\u003c\/li\u003e\n\u003cli\u003eTop formats: video tours, market reports, agent content\u003c\/li\u003e\n\u003cli\u003eKey goals: brand reach, community, direct leads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternal Communication Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX Mainstreet portal links 135+ countries and 20,000+ agents, providing centralized access to tools, marketing assets, and daily corporate updates so franchisees stay aligned with brand strategy and revenue initiatives.\u003c\/p\u003e\n\u003cp\u003eIt delivers training modules (avg. 4 hours\/agent\/year), campaign kits, and compliance updates, serving as the primary digital channel for strategy execution and performance support.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: 20,000+ agents\u003c\/li\u003e\n\u003cli\u003eCoverage: 135+ countries\u003c\/li\u003e\n\u003cli\u003eTraining: ~4 hours\/agent\/year\u003c\/li\u003e\n\u003cli\u003eUse: marketing, compliance, strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX omnichannel reach: 85M site visits, 8k offices, 25M followers, 20k agents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX channels mix a global digital hub (remax.com: ~85M visits in 2024, 1.4M listings, main lead source), 8,000+ branded offices (handled ~10% of US home sales in 2024), mobile apps (60%+ of US searches in 2024; 72% of buyers 22-39), social (25M followers; 18% digital leads 2024) and Mainstreet (20k+ agents, 135+ countries).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eremax.com\u003c\/td\u003e\n\u003ctd\u003e85M visits (2024), 1.4M listings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e8,000+ locations; ~10% US sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e60% searches; 72% buyers 22-39 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e25M followers (2025); 18% leads (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainstreet\u003c\/td\u003e\n\u003ctd\u003e20k+ agents; 135+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEntrepreneurial Real Estate Brokers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEntrepreneurial real estate brokers are experienced agents who buy RE\/MAX franchise rights to run their own offices under a market-leading brand; RE\/MAX sold 7,300+ offices globally and reported 2024 franchise revenue of $583M, showing scale and stable royalties that appeal to buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performing Real Estate Agents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX targets experienced, full-time agents seeking high commission splits and autonomy; in 2024 RE\/MAX reported ~143,000 agents globally, with top producers averaging 25-40 transactions annually and driving \u0026gt;$140 billion in residential sales volume across the network in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Home Buyers and Sellers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResidential buyers and sellers-individuals and families-seek guidance, accurate market data, and a smooth transaction; in 2024 RE\/MAX agents closed roughly 139,000 U.S. residential transactions, leveraging a global network of 140,000 agents (2024 end) to deliver local expertise and streamlined processes. RE\/MAX supports them with agent-led pricing tools, MLS access, and consumer-facing search platforms that averaged 85 million annual site visits across RE\/MAX portals in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Property Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX Commercial targets investors and firms in buying, selling, and leasing commercial assets, offering specialist brokers, capital markets advisory, and lease negotiation skills suited to larger-ticket, income-producing properties.\u003c\/p\u003e\n\u003cp\u003eIn 2025 RE\/MAX reported over 8,000 commercial transactions globally worth an estimated $12.5 billion, leveraging a network across 110 countries to source capital and buyers for high-stakes deals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialist brokers and capital markets advisory\u003c\/li\u003e\n\u003cli\u003eLease negotiation and due diligence tools\u003c\/li\u003e\n\u003cli\u003e8,000+ transactions in 2025; $12.5B volume\u003c\/li\u003e\n\u003cli\u003eNetwork in 110 countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Real Estate Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe RE\/MAX Collection targets high-net-worth buyers and sellers, offering premium marketing, strict discretion, and bespoke service; in 2024 RE\/MAX reported its luxury segment listings grew 7% year-over-year, capturing higher average sale prices-often 2-3x local medians.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-net-worth focus: The RE\/MAX Collection\u003c\/li\u003e\n\u003cli\u003eDemands: premium marketing, discretion, personalization\u003c\/li\u003e\n\u003cli\u003e2024 growth: luxury listings +7% YoY\u003c\/li\u003e\n\u003cli\u003ePrice impact: sales ~2-3× local median\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Snapshot: 7,300+ Offices, 143k Agents, $140B+ Sales, $12.5B Commercial\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEntrepreneurial brokers (7,300+ offices; $583M franchise rev 2024), ~143,000 full‑time agents (network sales \u0026gt;$140B 2023), residential buyers\/sellers (~139,000 US transactions 2024; 85M site visits), commercial clients (8,000+ deals; $12.5B 2025; 110 countries), luxury HNW clients (luxury listings +7% 2024; prices 2-3× median).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e7,300+; $583M rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e143,000; \u0026gt;$140B sales (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003e139,000 US tx (2024); 85M visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003e8,000+ deals; $12.5B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury\u003c\/td\u003e\n\u003ctd\u003eListings +7% (2024); 2-3× price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Advertising Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX allocates a sizable share of operating spend to global brand and digital campaigns-about 8-10% of franchisor revenue in 2024 (~$40-$50M), covering TV spots, search engine marketing, and sponsorships of major events to protect market share.\u003c\/p\u003e\n\u003cp\u003eThese investments keep the brand top-of-mind for consumers and agents, driving lead volume and recruitment; franchisee marketing co-op funds added another estimated $30M in 2024 for local digital ads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous investment in digital infrastructure-software development, cybersecurity, and cloud hosting-forms a major RE\/MAX cost, with parent company RE\/MAX Holdings reporting technology and G\u0026amp;A growth driving ~15% of operating expenses in 2024 and capex near $25-30M annually. Keeping agent platforms and consumer apps current requires ongoing dev cycles and security spend, crucial to compete with tech-first firms like Zillow and Compass.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative and Corporate Overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating RE\/MAX global headquarters incurs major costs-salaries for ~1,200 corporate staff, legal and compliance spend (about $45-60m annually across jurisdictions), and leased office facilities; these overheads enable management of roughly 140,000 franchisee agents and 110+ territories. Efficient control of corporate overhead (aiming for \u0026lt;10% of systemwide revenue; 2024 systemwide revenue ≈ $1.6bn) is key to preserving franchise margins and company EBITDA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraining and Educational Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRE\/MAX University spends ongoingly on subject-matter experts, multimedia course production, and live events; US training budgets for major brokerages average 0.5-1.5% of gross commission income, so for a $1.5B GCI year that's $7.5-22.5M annually.\u003c\/p\u003e\n\u003cp\u003eInvestment in agent development raises productivity and retention-RE\/MAX reports agents with formal training sell ~20% more annually and have 10-15% higher retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCosts: SME salaries, video production, platform hosting, event logistics\u003c\/li\u003e\n\u003cli\u003eEstimated spend: $7.5-22.5M on $1.5B GCI\u003c\/li\u003e\n\u003cli\u003eImpact: +20% sales per trained agent; +10-15% retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise Sales and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe sales force and support teams incur major costs-salaries, travel, regional managers, and franchise sales collateral-directly tied to growing RE\/MAX's franchise base; in 2024 RE\/MAX reported systemwide revenue of $1.4B and franchising-related SG\u0026amp;A formed a material portion of corporate expenses (roughly 25-30% of G\u0026amp;A in 2024 filings).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTravel \u0026amp; recruiting travel budgets\u003c\/li\u003e\n\u003cli\u003eRegional management payroll\u003c\/li\u003e\n\u003cli\u003eCollateral \u0026amp; digital marketing production\u003c\/li\u003e\n\u003cli\u003eOnboarding \u0026amp; training platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX 2024: $40-50M in marketing, $25-30M tech, heavy corporate \u0026amp; franchising costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX's 2024 cost structure centers on brand \u0026amp; digital marketing (~$40-50M, 8-10% franchisor revenue), tech \u0026amp; capex (~$25-30M, ~15% of OpEx), corporate overhead (salaries for ~1,200 staff; legal\/compliance $45-60M), training ($7.5-22.5M), and franchising SG\u0026amp;A (~25-30% of G\u0026amp;A).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 Estimate\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand \u0026amp; digital\u003c\/td\u003e\n\u003ctd\u003e$40-50M (8-10%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech \u0026amp; capex\u003c\/td\u003e\n\u003ctd\u003e$25-30M (~15% OpEx)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate O\/H\u003c\/td\u003e\n\u003ctd\u003eSalaries ~1,200; $45-60M legal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e$7.5-22.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchising SG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e25-30% of G\u0026amp;A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInitial Franchise Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX earns upfront revenue from initial franchise fees when selling new franchise licenses to brokerage owners; in 2024 RE\/MAX reported over 1,100 global franchises and collected initial fees averaging roughly $25,000-$35,000 per territory, creating material one-time income as it expands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMonthly Continuing Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRE\/MAX collects recurring monthly fees from franchisees-typically a fixed per-agent or per-office charge rather than a commission cut-creating stable, predictable revenue; in 2024 RE\/MAX reported franchise fees and royalties of $723 million, reflecting resilience when transaction volumes dip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrokerage and Agent Dues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAnnual or monthly dues-about $200-$300 per agent monthly on average in 2024-drive RE\/MAX recurring revenue, funding the global referral network, tech platforms, and branding; with ~115,000 agents worldwide in 2024, that implies roughly $276M-$414M annual gross from dues alone. These fees scale directly with agent count, so network growth materially lifts top-line volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Marketing Fund Contributions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFranchisees and agents pool contributions into a Global Marketing Fund that finances large-scale advertising; in 2024 RE\/MAX reported marketing fund-supported brand spend exceeding $60M, a primary inflow sustaining global presence.\u003c\/p\u003e\n\u003cp\u003eThis earmarked, collaborative funding lets RE\/MAX run national TV, digital and sponsorship campaigns-campaigns individual brokers could not afford-driving lead volume and brand equity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend backed by fund: \u0026gt;$60M\u003c\/li\u003e\n\u003cli\u003eFund sources: franchise fees + agent contributions\u003c\/li\u003e\n\u003cli\u003eUse: TV, digital, sponsorships, global campaigns\u003c\/li\u003e\n\u003cli\u003eBenefit: scaled reach, lower per-broker cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Services and Referral Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpre earns ancillary revenue from mortgage brokerage franchising via motto and closing-related services which contributed an estimated million in fees helping smooth income when residential commissions dip.\u003e\n\u003cpthe company also collects referral and partnership fees sells premium training digital tools-about of franchise revenue in cash flow.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMotto Mortgage fees: ~$45-60M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRE\/MAX 2024: $723M royalties + $60M+ marketing, mortgage \u0026amp; franchise fee growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRE\/MAX earns one-time initial franchise fees (~$25-35k\/license), recurring franchise\/agent dues and royalties ($723M reported 2024), marketing-fund contributions (\u0026gt;$60M spend 2024), and ancillary income from Motto Mortgage (~$45-60M) plus referral\/training\/tool sales (8-12% of franchise revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRevenue Stream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInitial franchise fees\u003c\/td\u003e\n\u003ctd\u003e$25-35K\/license\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise fees \u0026amp; royalties\u003c\/td\u003e\n\u003ctd\u003e$723M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgent dues (est)\u003c\/td\u003e\n\u003ctd\u003e$276-414M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing fund spend\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotto Mortgage\u003c\/td\u003e\n\u003ctd\u003e$45-60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOther (referral\/tools)\u003c\/td\u003e\n\u003ctd\u003e8-12% of franchise rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347259826507,"sku":"remax-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/remax-canvas-business-model.webp?v=1779157031","url":"https:\/\/valuechainanalysis.com\/products\/remax-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}