{"product_id":"raizen-business-model-canvas","title":"Raizen Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen Business Model Canvas: A Clear View of Value, Revenue \u0026amp; Renewable Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Raízen's business model-this focused Business Model Canvas shows how the company delivers value through sugarcane-based bioenergy, fuel and lubricant distribution, and renewable power generation while building revenue and managing costs; ideal for investors, consultants, and entrepreneurs who want practical, comparable insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell and Cosan Joint Venture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell and Cosan's 2011 joint venture gives Raízen global brand equity and local ops depth; Shell supplies tech and a retail network, Cosan brings agribusiness and logistics know‑how, enabling Raízen to process ~40m m3 biofuel feedstock and operate 7,400 service stations by 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Sugarcane Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen contracts with over 20,000 independent sugarcane suppliers to supplement its own fields, securing roughly 40% of the cane feedstock for its 33 bioenergy parks and 34 ethanol plants as of 2025. Long-term contracts and technical-assistance programs-covering 1.2 million hectares with sustainability metrics tied to ESG-linked pricing-boost yields and ensure utilization rates above 85% to meet global biofuel demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Research Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcollaborations with biotech firms and universities have cut enzyme costs by raised bagasse-to-ethanol yields to liters per tonne helping ra derisk e2g scale-up pilot capex intensity fell vs end-2025 these alliances supported ktpa of advanced-biofuel capacity under demonstration unlocked r tax credits co-funding.\u003e\n\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive and Transport OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic cooperation with vehicle manufacturers and logistics firms helps Raízen drive ethanol and hydrogen uptake; partnerships with VW, Toyota trialed flex-fuel tech and hydrogen fleets, supporting Raízen's 2024 renewable fuels sales of ~18 billion liters.\u003c\/p\u003e\n\u003cp\u003eThese partners co-develop engines and refueling infrastructure that integrate Raízen's biofuels and green hydrogen, securing biofuels' role as transport decarbonizes and protecting long-term demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 renewables sales ~18 billion liters\u003c\/li\u003e\n\u003cli\u003eOEM trials: VW, Toyota flex\/hydrogen pilots\u003c\/li\u003e\n\u003cli\u003eTargets: scale refueling network, cut transport CO2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Financial and Green Bond Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen raises capital from international banks and ESG investors via green bonds and sustainability-linked loans tied to emissions and biofuel targets, funding its E2G (electricity-to-gas) plants and renewables expansion; in 2024 Raízen reported R$5.2bn of green financing commitments supporting its 2030 low-carbon roadmap.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR$5.2bn green financing (2024)\u003c\/li\u003e\n\u003cli\u003eInstruments: green bonds, sustainability-linked loans\u003c\/li\u003e\n\u003cli\u003eTargets: emissions, biofuel\/renewables capacity\u003c\/li\u003e\n\u003cli\u003eUse: E2G plants, renewable power buildout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen's partner network fuels 18bn L renewables, 120ktpa demos \u0026amp; R$5.2bn green finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen's key partners-Shell (brand\/retail), Cosan (agribusiness), 20,000+ sugarcane suppliers, biotech\/universities, OEMs (VW, Toyota), logistics firms, and international ESG lenders-enable 18bn L renewables sales (2024), ~40m m3 feedstock processing, 85%+ utilization, 120 ktpa advanced-biofuel demos, and R$5.2bn green financing (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024-25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell\u003c\/td\u003e\n\u003ctd\u003eRetail\/tech\u003c\/td\u003e\n\u003ctd\u003e7,400 stations (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCosan\u003c\/td\u003e\n\u003ctd\u003eLogistics\/agribusiness\u003c\/td\u003e\n\u003ctd\u003e~40m m3 feedstock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003eRaw cane\u003c\/td\u003e\n\u003ctd\u003e20,000+ suppliers; 40% feedstock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiotech\/Univ\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e320-360 L\/t; 120 ktpa demo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs\/Logistics\u003c\/td\u003e\n\u003ctd\u003eMarket adoption\u003c\/td\u003e\n\u003ctd\u003eVW\/Toyota pilots; 18bn L sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks\/Investors\u003c\/td\u003e\n\u003ctd\u003eFinancing\u003c\/td\u003e\n\u003ctd\u003eR$5.2bn green finance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Raízen that maps customer segments, value propositions, channels, revenue streams and key activities across 9 BMC blocks, integrates SWOT-linked competitive analysis, and reflects real-world operations to support presentations, funding discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Raízen's complex energy and biofuel operations into a clean, editable one-page canvas that saves hours of structuring, enables quick comparisons, and supports collaborative strategy updates for boardrooms and teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Bioenergy Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen runs large-scale sugarcane cultivation and industrial processing to produce sugar, ethanol, and bioenergy, operating 29 integrated bioenergy parks where bagasse and vinasse are reused as fuel and fertilizer to boost circularity. By late 2025 Raízen reported a 7% rise in energy yield per hectare after deploying precision agriculture and automation across 120,000 hectares, cutting operating costs ~5% and raising EBITDA contribution from bioenergy to ~22% of total. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Distribution and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen runs one of South America's largest fuel networks, delivering product to over 7,000 Shell-branded stations across Brazil and neighboring markets through 2024, supported by 75 storage terminals and a logistics fleet that moved ~18 billion liters of fuel in 2024.\u003c\/p\u003e\n\u003cp\u003eThe activity covers terminal management, fleet logistics, strict HSE (health, safety, environment) protocols and marketing of premium fuels and lubricants, which commanded higher margins and helped retail segment EBITDA of BRL 3.2 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecond-Generation Ethanol Scaling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen scales E2G (second-generation ethanol) by building specialized plants that convert sugarcane residues into advanced biofuels, boosting ethanol yield per hectare without extra land; two commercial plants commissioned in 2023-24 target ~200 million liters\/year each. \u003c\/p\u003e\n\u003cp\u003eBy 2025 Raízen prioritizes stabilizing volumes to meet EU and US low‑carbon fuel standards, aiming for ~400 million liters consolidated output and capex ~BRL 1.2 billion invested through 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Power Generation and Trading\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen converts sugarcane bagasse and other biomass into renewable power, supplying its mills and selling surplus to Brazil's grid; in 2024 its cogeneration and biomass fleet produced roughly 3.6 TWh, while +solar additions target 0.5 GW by 2025.\u003c\/p\u003e\n\u003cp\u003eIts energy trading desk manages dispatch and PPA sales, offering tailored decarbonization contracts to large industrial clients, leveraging Raízen's scale as one of Brazil's top power sellers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBiomass cogeneration ~3.6 TWh (2024)\u003c\/li\u003e\n\u003cli\u003eSolar pipeline ~0.5 GW target by 2025\u003c\/li\u003e\n\u003cli\u003eGrid sales via trading desk and PPAs\u003c\/li\u003e\n\u003cli\u003eCustomized industrial decarbonization solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Convenience Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen runs Shell Select stores and Shell Box payments to boost non-fuel margins, with retail now accounting for about 22% of downstream gross margin in 2024 and same-store retail sales growth of ~8% YoY.\u003c\/p\u003e\n\u003cp\u003eDigital data from Shell Box and loyalty programs drive personalized offers, lifting repeat visits by ~12% and increasing basket size 6%, while increasing overall convenience EBITDA contribution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail = ~22% of downstream gross margin (2024)\u003c\/li\u003e\n\u003cli\u003eSame-store retail sales +8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat visits +12% via Shell Box\/loyalty\u003c\/li\u003e\n\u003cli\u003eBasket size +6% from personalized promos\u003c\/li\u003e\n\u003cli\u003eShell Box processes millions of transactions monthly (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen: 2024-Strong bioenergy, 3.6 TWh cogeneration, ~18bn L fuel, BRL3.2bn EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen operates 29 integrated bioenergy parks and 120,000 ha of sugarcane, produced 3.6 TWh cogeneration (2024), moved ~18 bn L fuel via 7,000+ Shell stations (2024), retail contributed BRL 3.2 bn EBITDA and ~22% downstream gross margin (2024), E2G output targeted ~400 ML by 2025 with BRL 1.2 bn capex to 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCogeneration\u003c\/td\u003e\n\u003ctd\u003e3.6 TWh (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel volume\u003c\/td\u003e\n\u003ctd\u003e~18 bn L (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail EBITDA\u003c\/td\u003e\n\u003ctd\u003eBRL 3.2 bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE2G target\u003c\/td\u003e\n\u003ctd\u003e~400 ML (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Raizen Business Model Canvas document, not a mockup or sample; it's a true snapshot of the final deliverable. Upon purchase, you'll receive this identical, fully editable file-formatted and structured exactly as shown-available for immediate download in Word and Excel. No placeholders, no surprises, ready to present, edit, and implement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Bioenergy Parks and Land Bank\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen owns about 400 industrial units and over 600,000 hectares of sugarcane land in Brazil, with bioenergy parks sited near mills to cut transport costs by an estimated 20% and fitted with high-efficiency cogeneration and ethanol distillation plants; this capex-heavy, vertically integrated footprint (capex ~R$6-8bn\/year in 2023-24) creates a strong entry barrier and secures long-term feedstock supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Brand and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe exclusive license to use the Shell brand in Brazil and Argentina drives retail footfall and trust-Shell-branded stations handled ~5.2 billion liters of fuel sales in 2024, supporting Raízen's downstream margins. Raízen's proprietary IP for E2G (second-generation ethanol) and high-efficiency fermentation gives a technological moat, enabling price premiums of ~8-12% for renewable fuels and cutting production costs by an estimated 10% vs. conventional processes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Terminal Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen owns ~200 storage terminals, 3,800 km of pipelines and a mixed fleet of ~1,100 tankers, enabling fuel flow across Brazil and export hubs; this network buffers seasonal sugarcane swings and sustained supply to ~7,000 retail stations.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Raízen completed digital upgrades-real-time tracking and optimization reduced logistics costs by ~5% and improved terminal throughput by ~8%, supporting tighter inventory turns and lower diesel stockouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Biotechnology R and D Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen's in-house research centers and specialized labs drive biofuel and biochemical innovation, supporting continuous improvement of industrial microbes and enzyme cocktails that cut production costs-Raízen reported R\u0026amp;D CAPEX of BRL 1.1 billion in 2024 toward biotech and process optimization.\u003c\/p\u003e\n\u003cp\u003eThat R\u0026amp;D pipeline keeps Raízen compliant with tightening emissions rules (Brazil's CBIO policy) and aligned with market demand for low-carbon fuels, helping achieve a 12% lifecycle GHG reduction in advanced ethanol projects in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-house labs: core scientific expertise\u003c\/li\u003e\n\u003cli\u003eBRL 1.1B R\u0026amp;D CAPEX in 2024\u003c\/li\u003e\n\u003cli\u003eContinuous microbe\/enzyme cost reductions\u003c\/li\u003e\n\u003cli\u003eSupports CBIO\/regulatory compliance\u003c\/li\u003e\n\u003cli\u003e12% lifecycle GHG reduction (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen relies on a workforce skilled in agricultural engineering, industrial chemistry, and energy trading; as of 2024 the company reports ~14,000 employees and invests roughly BRL 300 million annually in training and R\u0026amp;D to run E2G (ethanol-to-gasoline) and bioenergy plants.\u003c\/p\u003e\n\u003cp\u003eThat talent pipeline enables execution of Raízen's growth plan-targeting 20% biofuel capacity expansion by 2027-and keeps operational uptime above 92% across sugarcane mills and refineries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~14,000 employees\u003c\/li\u003e\n\u003cli\u003eBRL 300 million annual training\/R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003e20% biofuel capacity target by 2027\u003c\/li\u003e\n\u003cli\u003eOperational uptime \u0026gt;92%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen: Scale, innovation and efficiency-7,000 sites, 600k+ ha, R$1.1B R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen's key resources: 400 industrial units, 600,000+ ha cane, ~200 terminals, 3,800 km pipelines, ~7,000 retail sites (Shell license), ~14,000 employees, BRL 1.1B R\u0026amp;D CAPEX (2024), BRL 300M training, capex ~R$6-8B\/year (2023-24), 92%+ uptime, 12% lifecycle GHG cut (2023), digital logistics -5% cost.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial units\u003c\/td\u003e\n\u003ctd\u003e~400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSugarcane area\u003c\/td\u003e\n\u003ctd\u003e600,000+ ha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\/pipelines\u003c\/td\u003e\n\u003ctd\u003e~200 \/ 3,800 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e~7,000 (Shell)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~14,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D CAPEX (2024)\u003c\/td\u003e\n\u003ctd\u003eBRL 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining spend\u003c\/td\u003e\n\u003ctd\u003eBRL 300M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2023-24)\u003c\/td\u003e\n\u003ctd\u003eR$6-8B\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGHG reduction\u003c\/td\u003e\n\u003ctd\u003e12% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecarbonization through Advanced Biofuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen's second-generation ethanol cuts lifecycle greenhouse gas emissions by up to 90% versus gasoline (ICCT, 2023) and scales to supply industrial and transport fleets using existing internal-combustion engines; Raízen produced ~2.6 billion liters of advanced biofuel in 2024, enabling global clients to claim immediate, audit-ready carbon reductions toward 2030 targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable Global Sugar Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen, among the world's top sugar producers, supplies consistent, high-quality sugar grades to food and beverage firms, leveraging 49 million tonnes cane crush capacity (2024) and integrated logistics across Brazil and ports to fulfill multinationals' volume needs; by 2025 its certified sustainable and traceable supply chain (certifications across ~60% of output) is a clear competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Retail Fuel and Convenience Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndividual consumers get a premium fueling experience at Shell-branded Raízen stations with modern convenience stores and digital payments; in 2024 Raízen served ~4.5 million monthly customers across Brazil, driving convenience-store sales growth of ~8% year-over-year. The Shell Box app streamlines payments and offers rewards and personalized promotions-over 6.2 million app users in 2024 redeemed discounts averaging BRL 7.50 per transaction-turning a commodity purchase into a seamless, higher-margin retail interaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Renewable Energy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen supplies industrial and commercial clients with bioenergy, rooftop and utility-scale solar, and verified carbon credits, enabling full-scope decarbonization from one partner; in 2024 Raízen reported ~3.5 TWh of renewable electricity and processed ~40 million m3 of ethanol feedstock, showing scale and green pedigree.\u003c\/p\u003e\n\u003cp\u003eThe firm also sells tailored energy-management services-demand-response, onsite storage and PPA structuring-reducing client energy costs by up to 12% in pilots and unlocking new margin streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.5 TWh renewable output (2024)\u003c\/li\u003e\n\u003cli\u003e~40M m3 ethanol feedstock processed (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 12% client energy-cost reduction in pilots\u003c\/li\u003e\n\u003cli\u003eSingle-vendor supply + carbon credits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Efficiency and Traceability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen gives B2B partners full traceability on origin and CO2 intensity via blockchain and LCA tools, supporting EU supply‑chain rules; in 2024 Raízen reported 98% traceable volumes across its ethanol and bioenergy sales.\u003c\/p\u003e\n\u003cp\u003eOperational efficiency lowers costs: Raízen cut unit OPEX by ~6% in 2023 and achieves ~15% lower cost per MJ versus regional peers, keeping prices competitive despite high renewable capex.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% traceability in 2024\u003c\/li\u003e\n\u003cli\u003e6% OPEX reduction (2023)\u003c\/li\u003e\n\u003cli\u003e~15% lower cost per MJ vs peers\u003c\/li\u003e\n\u003cli\u003eSupports EU supply‑chain compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen: Single‑vendor decarbonization-90% GHG cuts, 3.5TWh renewables, 6-15% cost edge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen offers deep-decarbonization fuels (2nd‑gen ethanol: up to 90% lifecycle GHG cut vs gasoline, ICCT 2023) and large-scale renewable energy (3.5 TWh in 2024), plus integrated sugar supply (49 Mt cane crush capacity), retail reach (4.5M monthly customers; 6.2M Shell Box users) and 98% traceability, enabling single‑vendor decarbonization and 6-15% cost advantages.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2nd‑gen ethanol GHG cut\u003c\/td\u003e\n\u003ctd\u003eUp to 90% (ICCT, 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanced biofuel produced\u003c\/td\u003e\n\u003ctd\u003e~2.6B L (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable output\u003c\/td\u003e\n\u003ctd\u003e3.5 TWh (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCane crush capacity\u003c\/td\u003e\n\u003ctd\u003e49M t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly retail customers\u003c\/td\u003e\n\u003ctd\u003e4.5M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell Box users\u003c\/td\u003e\n\u003ctd\u003e6.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceability\u003c\/td\u003e\n\u003ctd\u003e98% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOPEX reduction\u003c\/td\u003e\n\u003ctd\u003e~6% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost per MJ vs peers\u003c\/td\u003e\n\u003ctd\u003e~15% lower\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Box Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen builds direct, data-driven ties with millions via the Shell Box app, using personalized messages, targeted loyalty rewards, and frictionless payments to lift retention; as of Dec 2025 the app reports over 12 million active users and 27% higher spend per user versus non-app customers. By end-2025 Shell Box expanded into a mobility platform offering parking, EV charging booking, and in-app commerce, contributing roughly BRL 420 million in ancillary revenue that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic B2B Partnership Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large industrial, aviation, and maritime clients Raízen uses key account managers to co-develop decarbonization roadmaps and secure multi-year supply deals for SAF and biofuels; in 2024 Raízen signed over 1.2 Mt CO2e-equivalent of renewable fuel contracts with corporate partners. This high-touch model, with dedicated teams and joint capex planning, shifts Raízen from vendor to strategic partner and supported ~€420m in contracted revenues from long-term B2B agreements in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchisee Relationship and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpra supports independent shell-branded service stations in brazil with brand licensing national marketing campaigns and operational training driving network fuel sales that contributed to ra r billion revenue a dedicated field force conducts monthly visits performance reviews compliance audits so franchisees improve margins meet standards ensuring consistent customer experience fueling retail ebitda margin near\u003e\n\u003c\/pra\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Loyalty and Rewards Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen runs integrated loyalty and rewards programs that drive repeat fuel and convenience-store purchases and collect behavioral data; by 2025 AI models predict offers, lifting redemption rates and spend per visit-company reports show partner-network transactions rose 18% YoY and average basket value up 6% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI-driven offers increased redemptions 22% (2024).\u003c\/li\u003e\n\u003cli\u003ePartner ecosystem spans 3,500+ outlets in Brazil (2025).\u003c\/li\u003e\n\u003cli\u003ePoints-funded promotions raised LTV by ~8% vs 2022.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Sustainability Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen provides technical and sustainability consulting on energy efficiency and carbon management, helping corporate clients cut emissions and optimize renewables integration; in 2024 Raízen reported a 12% service-revenue growth from B2B solutions tied to these offerings.\u003c\/p\u003e\n\u003cp\u003eThis advisory strengthens client ties and positions Raízen as a thought leader in the energy transition, with consulting projects delivering average client CO2 reductions of 18% per site within 12 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% service-revenue growth in 2024\u003c\/li\u003e\n\u003cli\u003e18% average CO2 reduction per site\u003c\/li\u003e\n\u003cli\u003eTypical payback \u0026lt; 24 months for efficiency projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen: App-led loyalty, SAF deals and franchise scale drive R$130B growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen uses Shell Box (12M active users, +27% spend vs non-app, 2025) and AI-driven loyalty (redemptions +22%, 2024) for mass retention; key-account teams secure multi-year SAF\/biofuel contracts (1.2 Mt CO2e, 2024) and dedicated franchise support for 5,400 stations (R$130.3bn revenue, 2024), while B2B consulting grew service revenue +12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell Box users (2025)\u003c\/td\u003e\n\u003ctd\u003e12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp vs non-app spend\u003c\/td\u003e\n\u003ctd\u003e+27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty redemption lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable contracts (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2 Mt CO2e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e5,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003eR$130.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B service growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Service Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen reaches consumers primarily through its Shell-branded retail network of about 7,200 service stations across Brazil and ~900 in Argentina (2025), which generate the bulk of downstream B2C fuel, lubricant, and convenience-store revenues; stations in urban centers and on major highways deliver \u0026gt;80% of retail volumes and sustain same-store retail EBITDA margins near industry averages of 6-8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Industrial Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen uses a specialized industrial sales force to manage direct contracts with large energy users in food processing, mining and transport, securing deals often exceeding 50 GWh or 100,000 m3 fuel annually; in 2024 these bespoke contracts accounted for roughly 22% of commercial energy sales. The team negotiates large-volume, customized solutions backed by technical experts who quantify emissions cuts-often 20-80% via advanced biofuels and renewables-and structure pricing and supply terms to match client CAPEX cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and Trading Desks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen runs global export and trading desks that sold about 4.2 million tonnes of sugar and 1.8 billion liters of ethanol in 2024, targeting Europe, Asia and North America; teams time shipments to capture premium markets and contractual prices. They track ICE sugar and Ethanol Futures and regulatory shifts (EU RED II, US RFS) to adjust destinations and hedges, aiming to maximize margins amid 2024-25 volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Mobile Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Shell Box app links Raízen directly to customers' smartphones, enabling payments, promotions, and station locators while driving spend-Shell reported over 7 million active Shell Box users in Brazil by 2024, with digital payments rising 28% YOY.\u003c\/p\u003e\n\u003cp\u003eAs digital adoption climbs, Raízen increasingly cross-sells non-fuel items and services to this captive audience, boosting in-store basket size and loyalty metrics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7M+ Shell Box users (Brazil, 2024)\u003c\/li\u003e\n\u003cli\u003eDigital payments +28% YOY (2023-24)\u003c\/li\u003e\n\u003cli\u003eDrives promotions, payments, station locator\u003c\/li\u003e\n\u003cli\u003eEnables non-fuel cross-sell to captive users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Commercialization Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpra sells renewable power and carbon credits via specialized energy trading platforms that enable real-time price discovery automated settlement maximizing revenue from gw bioenergy mw solar capacity contributing to reported sales of billion.\u003e\n\u003cpthese digital marketplaces reduce trading friction and optimize dispatch to the national grid improving price realization by an estimated versus bilaterals supporting verified carbon credit transactions under brazil mrv systems.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time pricing for power and carbon\u003c\/li\u003e\n\u003cli\u003eSupports 1.35 GW total renewable capacity\u003c\/li\u003e\n\u003cli\u003eBoosts revenue ~6-9% vs bilateral sales\u003c\/li\u003e\n\u003cli\u003e2024 renewable sales ~BRL 1.1 billion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pra\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen: Omnichannel fuel, biofuels \u0026amp; renewables - 7,200 BR stations, 7M app users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen distributes via ~7,200 Shell stations in Brazil and ~900 in Argentina (2025), direct industrial sales (~22% commercial sales, 2024), export\/trading desks (4.2 Mt sugar, 1.8 bn L ethanol, 2024), Shell Box app (~7M users, Brazil 2024) and energy trading for ~1.35 GW renewables (2024 renewable sales ~BRL 1.1bn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail stations\u003c\/td\u003e\n\u003ctd\u003e7,200 BR; 900 AR (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial sales\u003c\/td\u003e\n\u003ctd\u003e~22% commercial sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\/trading\u003c\/td\u003e\n\u003ctd\u003e4.2 Mt sugar; 1.8 bn L ethanol (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell Box app\u003c\/td\u003e\n\u003ctd\u003e7M users; +28% digital payments (2023-24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable trading\u003c\/td\u003e\n\u003ctd\u003e1.35 GW capacity; BRL 1.1bn sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Motorists and Commuters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail motorists and commuters: millions of individual vehicle owners seek reliable, high-quality fuel and convenient retail services for daily trips; in Brazil Raízen serves roughly 7,000 stations nationwide (2024 figure) and targets peak commuter flows to capture transactional revenue. Brand trust, station proximity, and loyalty benefits drive choice-Raízen reported 18% YoY growth in loyalty-program transactions in 2024-and in 2025 a growing eco-conscious sub-segment prefers high-blend ethanol and EV charging, with EV share in Brazil rising to ~1.5% of light vehicles early 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Food and Beverage Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpglobal food and beverage multinationals buy massive sugar energy volumes ra supplied of brazil ethanol exports in can contract multi-year sales\u003eR$8.5bn), meeting scale needs and locking long-term revenue.\n\u003cpthese customers demand documented sustainability ra bonsucro and iscc certifications scope emissions reporting support supply-chain claims making this segment key for export growth long-term sugar contracts.\u003e\n\u003c\/pthese\u003e\u003c\/pglobal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviation and Maritime Sectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHard-to-abate aviation and maritime sectors face tightening regs: ICAO CORSIA expansion and IMO 2050 targets push demand for low-carbon fuels; aviation fuel SAF demand is forecast to hit 70 Mt by 2030 in some scenarios. Raízen sells bio-kerosene and advanced ethanol as drop-in alternatives, targeting airlines and shipping bunkers; this market is a high-growth opportunity as carbon mandates tighten through 2026 and beyond.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Commercial Power Users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfactories such as food processing plants hyperscale data centers and large office campuses consuming\u003e10 MW seek long-term price stability and scope 2 emissions cuts; Raízen sells tailored 5-15 year power purchase agreements (PPAs) and bundled renewable energy certificates (RECs), supporting corporate net-zero targets and covering ~120 MW of contracted capacity in Brazil by 2025.\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: factories, data centers, commercial campuses\u003c\/li\u003e\n\u003cli\u003eNeed: long-term price stability, scope 2 reductions\u003c\/li\u003e\n\u003cli\u003eOffer: 5-15 year PPAs + bundled RECs\u003c\/li\u003e\n\u003cli\u003eScale: ~120 MW contracted in Brazil (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfactories\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResellers and Third-Party Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThis segment covers independent fuel retailers and small distributors who buy bulk fuel and lubricants from Raízen to sell under their own brands or niches; in 2024 Raízen supplied roughly 18% of its 38.6 billion liters domestic sales through reseller channels, lowering per-unit margin but raising throughput and refinery utilization.\u003c\/p\u003e\n\u003cp\u003eSuccess hinges on competitive pricing, timely deliveries, and contracts-resellers typically accept 5-8% lower margin versus Raízen retail, so volume and on-time logistics (98% delivery adherence target) drive profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 38.6bn L sold via resellers in 2024\u003c\/li\u003e\n\u003cli\u003e5-8% lower margin vs direct retail\u003c\/li\u003e\n\u003cli\u003e98% delivery adherence target\u003c\/li\u003e\n\u003cli\u003eBoosts refinery\/utilization and network reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel business diversifies: retail loyalty up, strong ethanol exports, rising SAF \u0026amp; PPAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail motorists (7,000 stations, 18% YoY loyalty growth 2024, ~1.5% EV share 2025); industrial buyers (34% of Brazil's ethanol exports 2024; sugar sales \u0026gt;R$8.5bn 2024); hard-to-abate aviation\/maritime for SAF\/bio-kerosene (growing demand to 2030); large power consumers (≈120 MW PPAs contracted by 2025); resellers (18% of 38.6bn L domestic sales 2024, 5-8% lower margin).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e7,000 stations; 18% loyalty growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\/Industrial\u003c\/td\u003e\n\u003ctd\u003e34% ethanol exports; R$8.5bn sugar sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAviation\/Maritime\u003c\/td\u003e\n\u003ctd\u003eSAF demand rising to 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePPAs\u003c\/td\u003e\n\u003ctd\u003e~120 MW contracted (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResellers\u003c\/td\u003e\n\u003ctd\u003e18% of 38.6bn L; 5-8% lower margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Raw Material Inputs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest share of Raízen's costs stems from sugarcane cultivation, harvesting and procurement-fertilizers, diesel for tractors, field labor and fees to third‑party growers-which totaled roughly BRL 8.3 billion in agricultural expenses in 2024, about 42% of operating costs. These items face price and weather volatility, so Raízen uses hedges, crop insurance and yield‑improving tech to reduce risk and raise efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Operations and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating dozens of bioenergy parks and fuel terminals drives major costs: energy, chemicals, labor, and maintenance-Raízen reported R$9.4 billion in industrial expenses in 2024, reflecting high utility and feedstock processing needs. Second‑generation (cellulosic) ethanol plants add specialized O\u0026amp;M and catalyst costs, so Raízen invests in automation and continuous process improvement, cutting unit O\u0026amp;M by ~8% versus 2021 benchmarks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Freight Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMoving fuels, sugar and ethanol across Brazil and to export ports drives major costs: pipeline tariffs, trucking, shipping and terminal ops-Raízen reported logistics and distribution expenses of BRL 6.1 billion in 2024 (≈USD 1.2bn), ~18% of operating costs; cutting transport unit costs by 5% raises EBITDA materially in the tight Brazilian fuel margin environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Expenditure for Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpra directs heavy capex into new e2g ethanol and bioproducts plants renewable power retail modernization these investments drive growth but raise funding needs reliance on debt equity markets.\u003e\n\u003cpby late of group capex is earmarked for digital transformation and decarbonization fy spend requiring phased financing tight cash planning.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% CAPEX to digital\/decarbonization\u003c\/li\u003e\n\u003cli\u003e≈BRL 2.1bn directed 2024-25\u003c\/li\u003e\n\u003cli\u003eHigh reliance on capital markets and phased funding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pra\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Licensing Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen pays substantial Shell brand licensing and marketing fees-about BRL 420-480 million in 2024 (≈USD 80-90M)-covering national TV, digital ads, and Shell Box app promotion to sustain premium pricing and retail traffic.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing\/licensing ≈ BRL 420-480M\u003c\/li\u003e\n\u003cli\u003eShell Box active users 2024 ≈ 3.1M\u003c\/li\u003e\n\u003cli\u003eFranchisee promo support funds ~5-7% of store-level margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaízen cost breakdown: Agri 42% (BRL8.3bn), Industrial BRL9.4bn, Logistics BRL6.1bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen's largest costs are agricultural (≈BRL 8.3bn, 42% of ops), industrial (≈BRL 9.4bn), logistics (BRL 6.1bn, 18%), CAPEX for E2G\/renewables\/digital (≈BRL 2.1bn, 35% of CAPEX), and Shell licensing\/marketing (BRL 420-480m). Hedges, automation and phased financing cut volatility and unit O\u0026amp;M by ~8% vs 2021.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost item\u003c\/th\u003e\n\u003cth\u003e2024 value (BRL)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgriculture\u003c\/td\u003e\n\u003ctd\u003e8.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e9.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX (2024-25)\u003c\/td\u003e\n\u003ctd\u003e2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\/licensing\u003c\/td\u003e\n\u003ctd\u003e420-480m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquid Fuel and Lubricant Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLiquid fuel and lubricant sales-mainly gasoline, diesel and lubricants sold via Raízen's Shell-branded network and B2B channels-are the largest revenue source, driven by high volumes and a premium for Shell branding and advanced additives; in 2024 fuels accounted for about 68% of consolidated revenue (~BRL 60.5 billion) and margins stayed above industry average. In 2025 Raízen added EV charging fees into this stream, contributing roughly 2-3% of downstream sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSugar Commercialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen earns large revenue from domestic and export sales of sugar to industrial and retail buyers; in 2024 sugar and sugarcane products contributed roughly BRL 12.4 billion to group revenues, driven by 2023-24 global sugar prices averaging ~US$520\/MT. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst and Second Generation Ethanol\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEthanol sales diversify Raízen's revenue, driven by Brazil's RENOVABIO fuel credits and growing export demand; ethanol sales contributed roughly BRL 8.2 billion in 2024, stabilizing cash flow. Second-generation ethanol (E2G) fetched a ~25-40% price premium vs. first-gen in 2024-25, and by 2025 E2G accounted for about 8-12% of ethanol volumes, materially expanding gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Electricity and Bioenergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRenewable electricity and bioenergy sales-from 2.5 GW of Raízen's installed cogeneration and solar capacity in 2025-deliver stable, high-margin revenue by selling surplus to Brazil's national grid and free-market customers, and by monetizing I-RECs and carbon credits from low-carbon operations.\u003c\/p\u003e\n\u003cp\u003eIt cushions sugarcane price swings, contributing ~12% of group EBITDA in 2024 and growing as decarbonization demand rises.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.5 GW installed capacity (2025)\u003c\/li\u003e\n\u003cli\u003e~12% of group EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue from I-RECs and carbon credits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Non-Fuel Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRevenue from Shell Select stores-franchise fees, royalties and direct retail sales-added about BRL 3.1 billion to Raízen's 2024 retail segment, delivering higher gross margins than fuel and buffering volatility in energy prices.\u003c\/p\u003e\n\u003cp\u003eFees from financial services in the Shell Box app and digital platforms (payments, loyalty financing) contributed an estimated BRL 220 million in 2024, lifting overall retail profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBRL 3.1B retail sales (2024)\u003c\/li\u003e\n\u003cli\u003eBRL 220M digital\/financial fees (2024)\u003c\/li\u003e\n\u003cli\u003eHigher gross margins vs fuel\u003c\/li\u003e\n\u003cli\u003eLower sensitivity to energy prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuels Dominate: BRL 60.5B (68%); Sugar \u0026amp; Ethanol Rising; Power 12% EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFuels (Shell-branded gasoline\/diesel\/lubes) ~68% revenue ≈ BRL 60.5B (2024); EV charging 2-3% of downstream (2025). Sugar ≈ BRL 12.4B (2024). Ethanol ≈ BRL 8.2B (2024); E2G 8-12% volumes, 25-40% premium (2024-25). Power\/bioenergy 2.5 GW (2025), ~12% group EBITDA (2024). Retail BRL 3.1B; digital fees BRL 220M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuels\u003c\/td\u003e\n\u003ctd\u003eBRL 60.5B (68%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSugar\u003c\/td\u003e\n\u003ctd\u003eBRL 12.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthanol\u003c\/td\u003e\n\u003ctd\u003eBRL 8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower\u003c\/td\u003e\n\u003ctd\u003e2.5 GW; ~12% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/digital\u003c\/td\u003e\n\u003ctd\u003eBRL 3.1B; BRL 220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357540131147,"sku":"raizen-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/raizen-canvas-business-model.webp?v=1779156540","url":"https:\/\/valuechainanalysis.com\/products\/raizen-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}