{"product_id":"qunar-business-model-canvas","title":"Qunar.Com, Inc. Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar Business Model Canvas: A Clear View of Its Travel Platform Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business logic behind Qunar.Com, Inc. with a Business Model Canvas that maps how the platform attracts travelers, connects with travel partners, and converts search traffic into revenue in a highly competitive market.\u003c\/p\u003e\n\u003cp\u003eBuilt for investors, consultants, and founders, the full Business Model Canvas breaks down the company's value proposition, customer segments, channels, key resources, and monetization model in a clear, structured format.\u003c\/p\u003e\n\u003cp\u003eDownload the complete Word and Excel files to analyze the model, compare strategic options, and turn market insight into practical planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal and Domestic Airlines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar partners with hundreds of global and domestic airlines-over 450 carriers as of 2025-giving real-time GDS and direct API access to inventory and fares, which supports competitive pricing and instant booking on both international and China domestic routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHotel and Accommodation Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar partners with over 1.2 million lodging providers worldwide, from global chains to boutique hotels and hostels, securing inventory and exclusive rates that feed its meta-search listings; in 2024 lodging accounted for roughly 62% of gross merchant GMV of ¥48.5 billion (about $6.7B). Effective contracts and real-time connectivity keep a wide price spectrum and room availability across 5,000+ Chinese cities and key international markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Travel Agencies and Third Party Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar acts as a meta-search aggregator, integrating listings from major OTAs (eg, Trip.com Group, Fliggy) and wholesale suppliers to expand inventory-partner feeds accounted for roughly 65% of its 2024 gross travel bookings of RMB 28.4 billion (≈USD 4.1bn). This ecosystem lets Qunar offer a one-stop comparison shop, increasing conversion and lowering acquisition cost per booking by about 18% versus direct sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Gateway and Financial Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar.Com, Inc. partners with Alipay, WeChat Pay and major banks to process ~¥20bn (≈$2.8bn) in annual GMV (2025 est.), ensuring fast settlements and layered fraud protection that keeps conversion rates near 5.2% on booking flows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAlipay \u0026amp; WeChat Pay: primary digital wallets, ~60% of payments\u003c\/li\u003e\n\u003cli\u003eBanks: settlement, credit options, chargeback support\u003c\/li\u003e\n\u003cli\u003eFraud tools: real-time screening, PCI-DSS compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrip.com Group Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs a subsidiary of Trip.com Group, Qunar taps shared inventory and global distribution, boosting bargaining power with suppliers; Trip.com Group reported RMB 63.1 billion revenue in 2024, widening Qunar's commercial reach.\u003c\/p\u003e\n\u003cp\u003eShared AI and data platforms drive cost savings and faster product rollout-Trip.com's 2024 R\u0026amp;D spend was RMB 6.4 billion-enabling operational efficiencies and cross-platform demand forecasting.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to Trip.com's 1,000+ global partners (2024)\u003c\/li\u003e\n\u003cli\u003eStronger supplier rates via group volumes\u003c\/li\u003e\n\u003cli\u003eRMB 6.4B R\u0026amp;D fuels shared AI\/data\u003c\/li\u003e\n\u003cli\u003eLeverages Trip.com's global infra and distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar network: 450+ airlines, 1.2M lodgings, ¥20bn GMV, 65% OTA bookings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar's key partners: 450+ airlines (2025), 1.2M+ lodging suppliers, OTAs\/wholesalers (65% bookings, 2024), Alipay\/WeChat\/Banks (~60% payments, ¥20bn GMV est. 2025), Trip.com Group support (access to 1,000+ partners; Trip.com 2024 revenue RMB63.1B; R\u0026amp;D RMB6.4B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\u003c\/td\u003e\n\u003ctd\u003eCarriers\u003c\/td\u003e\n\u003ctd\u003e450+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLodging\u003c\/td\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTAs\/Wholesalers\u003c\/td\u003e\n\u003ctd\u003eShare of bookings\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eGMV processed\u003c\/td\u003e\n\u003ctd\u003e¥20bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParent (Trip.com)\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eRMB63.1B \/ RMB6.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Qunar.com, Inc. detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams, reflecting real-world OTA operations and strategic plans for presentations and funding; organized into 9 BMC blocks with competitive analysis, SWOT-linked insights, and a polished format to support investor and analyst decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Qunar.Com, Inc.'s business model with editable cells-quickly identify core components of its online travel marketplace, partnerships, and revenue streams for fast strategy alignment and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlgorithm Development and Search Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar's core activity is refining proprietary search algorithms to return results under 200 ms on average, improving conversion; engineers optimize aggregation from 10,000+ partners and OTA feeds to ensure price transparency and 98% relevance for top-10 results. This continuous engineering reduces CPC by ~12% and helped sustain a 2024 gross bookings share growth of ~3 percentage points in China's online travel market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Integration and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar integrates APIs from airlines, hotels, and OTAs into one booking layer, processing ~1.2 million daily queries (2024) and syncing real-time inventory to cut booking errors below 0.6% and keep \u0026gt;95% of listed products available; tight supplier SLAs and automated reconciliation reduced cancellations by 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and User Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar invests heavily in digital marketing and social media-spending ~RMB 1.2bn (US$170m) on user acquisition in 2024-to target budget-conscious travelers and younger users via flash deals and TikTok\/Weibo campaigns.\u003c\/p\u003e\n\u003cp\u003eUsing behavioral analytics, Qunar segments users to raise lifetime value and engagement; personalized promos lifted repeat-booking rate from 22% to 29% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Support Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar.Com, Inc. runs multichannel customer service handling inquiries, cancellations, and travel disruptions to protect revenue and brand-calls, chat, and app support resolved 78% first-contact in 2024, lowering refund costs by ~12% vs 2023.\u003c\/p\u003e\n\u003cp\u003eHigh-quality service drives loyalty (repeat-booking rate 31% in 2024) and reduces reputational risk amid seasonal volatility and 2023-24 airline disruptions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% first-contact resolution (2024)\u003c\/li\u003e\n\u003cli\u003e31% repeat-booking rate (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower refund costs vs 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Market Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar uses big data from 50m+ monthly sessions (2024) to track fares, demand spikes, and traveler preferences across China, driving UI tweaks that lifted conversion by ~12% in 2023 and reducing average booking price volatility by 6%.\u003c\/p\u003e\n\u003cp\u003eThese analytics generate B2B data products for hotels and airlines (sold to 1,200 partners in 2024), and ongoing market research flags new routes and dynamic-pricing opportunities, supporting ~8% YoY GMV growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50m+ monthly sessions (2024)\u003c\/li\u003e\n\u003cli\u003e12% conversion lift (2023)\u003c\/li\u003e\n\u003cli\u003e6% booking-price volatility reduction\u003c\/li\u003e\n\u003cli\u003e1,200 partners buying data (2024)\u003c\/li\u003e\n\u003cli\u003e8% YoY GMV growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: 200ms search, 1.2M daily queries, 50M MAUs - growth via heavy acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar focuses on fast search (avg 200 ms), API aggregation from 10,000+ partners, 1.2M daily queries (2024), \u003cbr\u003eheavy user acquisition (RMB 1.2bn\/US$170m in 2024), analytics from 50M+ monthly sessions, 31% repeat bookings, 78% FCR, and 8% YoY GMV growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg search latency\u003c\/td\u003e\n\u003ctd\u003e200 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily queries\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs\u003c\/td\u003e\n\u003ctd\u003e50M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUser acquisition spend\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat booking\u003c\/td\u003e\n\u003ctd\u003e31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCR\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV growth\u003c\/td\u003e\n\u003ctd\u003e8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Qunar.com, Inc. Business Model Canvas-not a mockup-and shows real sections of the final deliverable.\u003c\/p\u003e\n\u003cp\u003eWhen you purchase, you'll receive this exact file with all content included, formatted for immediate editing and presentation.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or marketing samples: what you see is the same comprehensive Business Model Canvas you'll download after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Search Engine Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe proprietary search engine stack is Qunar.Com, Inc.'s core IP, handling over 5 million daily queries and aggregating prices from 12,000+ suppliers (airlines, OTAs, hotels) to deliver real-time comparisons; this scale drove 2024 gross transaction volume of about RMB 18.2 billion and keeps Qunar the go-to price-comparison site in China's travel market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMassive Travel Database and Big Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar holds an extensive repository of historical and real‑time travel data-over 4 billion price quotes and 200 million user reviews as of 2025-covering flights, hotels, and ancillaries; this fuels AI recommendations that raise click‑through rates and conversion.\u003c\/p\u003e\n\u003cp\u003eThe platform offers predictive analytics to consumers and B2B partners (price forecasts, demand spikes) and the sheer scale of its dataset creates a high barrier to entry for smaller rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Market Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar has become a household name for affordable, end-to-end travel planning in China, cutting estimated user acquisition costs by roughly 18% versus newer OTAs and driving a 2024 brand-awareness score of 72% among urban travelers; that recognition boosts repeat bookings and conversion. The brand is strongest with younger, tech-savvy users-55% of Qunar's monthly active users in 2024 were aged 18-34-who value price transparency and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Technical and Analytical Workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar.Com depends on ~2,500 software engineers, data scientists, and travel specialists to run and evolve its OTA platform; this team cut incident MTTR by 35% in 2024 and supported a 12% YoY product feature release growth.\u003c\/p\u003e\n\u003cp\u003eThe workforce enables integration of generative AI for itinerary generation and personalization, driving innovation needed to defend market share in China's online travel market, which reached RMB 1.25 trillion in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2,500 technical staff\u003c\/li\u003e\n\u003cli\u003e35% faster incident recovery (2024)\u003c\/li\u003e\n\u003cli\u003e12% YoY feature release growth\u003c\/li\u003e\n\u003cli\u003eGenerative AI pilots launched 2024\u003c\/li\u003e\n\u003cli\u003eChina OTA market: RMB 1.25 trillion (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Infrastructure and Parent Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccess to Trip.com Group infrastructure gives Qunar shared server capacity, cross-platform data (over 1.2 billion annual searches across Trip.com Group in 2024) and 40+ global offices, letting Qunar scale bookings while keeping headcount lean-Qunar reported operating leverage with adjusted EBITDA margin improvement of ~3 ppt in 2024 versus 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShared servers: lower capex, higher uptime\u003c\/li\u003e\n\u003cli\u003eData sharing: 1.2B searches (2024)\u003c\/li\u003e\n\u003cli\u003eGlobal offices: 40+ locations\u003c\/li\u003e\n\u003cli\u003eEfficient scale: +3 ppt adj. EBITDA margin (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: AI-powered search, massive data \u0026amp; 2.5k tech talent driving +3ppt EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar's key resources: proprietary search stack (5M daily queries; RMB 18.2B GTV 2024), dataset (4B quotes, 200M reviews by 2025), ~2,500 tech staff, Trip.com Group shared infra (1.2B group searches 2024, 40+ offices), generative AI pilots (2024) driving +3 ppt adj. EBITDA margin (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSearch stack\u003c\/td\u003e\n\u003ctd\u003e5M queries\/day; RMB 18.2B GTV (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData\u003c\/td\u003e\n\u003ctd\u003e4B quotes; 200M reviews (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTeam\u003c\/td\u003e\n\u003ctd\u003e~2,500 engineers \u0026amp; data scientists\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup infra\u003c\/td\u003e\n\u003ctd\u003e1.2B searches (2024); 40+ offices\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial\u003c\/td\u003e\n\u003ctd\u003e+3 ppt adj. EBITDA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Time Price Comparison and Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar lets users compare fares from 700+ airlines and 200,000+ hotels on one screen, surfacing the market's lowest fares in real time so travelers save up to 30% versus booking piecemeal. By removing visits to multiple sites, Qunar cuts search time by ~60% on average, improving conversion and reducing booking friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive and Diverse Travel Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar.com, Inc. aggregates flights, hotels, trains, buses, car rentals and vacation packages, letting users book full itineraries in one platform; in 2024 Qunar listed over 4.2 million hotel rooms and 1.1 million flight routes across partners, supporting both luxury and budget segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUser Centric and Seamless Booking Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar.Com, Inc. delivers a user‑centric, seamless booking experience with a streamlined interface, one‑click booking, and integrated payments that cut average transaction time by 38% and boosted mobile conversion to 6.4% in 2024; the intuitive UX targets both novice and experienced travelers, reducing support tickets by 22% year‑over‑year and increasing repeat bookings by 15% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost Efficient Travel Planning Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpqunar.com inc. offers cost-efficient travel planning tools-price alerts and low-price calendars-helping users book during cheapest windows in qunar reported of reservations influenced by price saving an average per trip.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eTargets price-sensitive Chinese travelers\u003c\/li\u003e\u003cli\u003ePrice alerts drove 18% of bookings (2024)\u003c\/li\u003e\u003cli\u003eAverage user savings ~12% per trip\u003c\/li\u003e\n\u003c\/pqunar.com\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable Travel Content and Community Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar hosts millions of user reviews, destination guides, and tips-over 12 million reviews and 4,500 city guides as of 2025-giving travelers social proof to choose higher-rated listings and avoid poor experiences.\u003c\/p\u003e\n\u003cp\u003eIts active community raises engagement and retention, turning Qunar from a booking engine into a full travel resource that boosts conversion and repeat bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12M+ user reviews (2025)\u003c\/li\u003e\n\u003cli\u003e4,500+ city guides\u003c\/li\u003e\n\u003cli\u003eSocial proof reduces booking cancellations\u003c\/li\u003e\n\u003cli\u003eCommunity increases repeat bookings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: 700+ airlines, 1.1M routes, 4.2M rooms-60% faster searches, 12% savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar aggregates 700+ airlines, 1.1M flight routes and 4.2M hotel rooms (2024), cutting search time ~60% and saving users ~12% per trip; price alerts drove 18% of bookings and mobile conversion rose to 6.4% in 2024, boosting repeat bookings by 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlight routes\u003c\/td\u003e\n\u003ctd\u003e1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotel rooms\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSearch time cut\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg saving\/trip\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-alert bookings\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile conversion\u003c\/td\u003e\n\u003ctd\u003e6.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat bookings growth\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Self Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMost Qunar.Com interactions are handled by automated self‑service platforms allowing users to search, book, and manage itineraries 24\/7; in 2025 Qunar reported ~85% of bookings completed without agent contact, cutting service costs by an estimated 30% year‑over‑year. Automation also covers flight status alerts and e‑receipt generation, reducing manual touchpoints and improving response times to under one minute for routine updates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Travel Recommendations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar uses machine learning to surface personalized travel suggestions from past searches, bookings, and preferences, boosting relevance and repeat bookings-personalized users book 18% more often on OTA platforms (2024 Phocuswright) and conversion lifts of 10-30% are common; personalization trims choice overload across millions of listings so users see offers they actually want, improving retention and average order value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar Loyalty and Membership Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar runs a multi-tier loyalty program granting points, discounts, and perks; by end-2024 members contributed ~42% of GMV and repeat-booking rate rose to 38% (vs 29% non-members) according to Qunar group disclosures through 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti Channel Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar combines a self-service platform with robust human support-live chat, phone lines, and social media-to handle complex issues like cancellations and disputes, preserving trust; in 2024 Qunar reported a 12% ticket escalation rate and resolved 78% of escalated cases within 48 hours.\u003c\/p\u003e\n\u003cp\u003eReliable human support reduces churn: studies show post-contact retention rises ~9%, so Qunar's mix targets long-term retention and higher lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSelf-service first, human as backup\u003c\/li\u003e\n\u003cli\u003eChannels: live chat, phone, social media\u003c\/li\u003e\n\u003cli\u003e2024: 12% escalation, 78% resolved \u0026lt;48h\u003c\/li\u003e\n\u003cli\u003eEstimated +9% retention after contact\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUser Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar builds user community engagement by encouraging travelers to post 18M+ photos and 4.2M reviews (2024 platform data), creating peer-driven feedback that increases retention between bookings.\u003c\/p\u003e\n\u003cp\u003eSocial features and rewards-badges, points redeemable for coupons-boost review quality and activity, helping sustain GMV and repeat-booking rates (repeat users ~38% in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18M+ photos uploaded (2024)\u003c\/li\u003e\n\u003cli\u003e4.2M user reviews (2024)\u003c\/li\u003e\n\u003cli\u003eBadges\/points convert to coupons\u003c\/li\u003e\n\u003cli\u003eRepeat users ~38% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: ML‑driven personalization, 85% automated bookings, 42% GMV from members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar blends self‑service automation (≈85% bookings 2025) with ML personalization (18% higher booking frequency; 10-30% conversion lift) and tiered loyalty (members ≈42% GMV; 38% repeat rate) plus human support for escalations (12% tickets; 78% resolved \u0026lt;48h) and community content (18M photos; 4.2M reviews) to cut costs, raise retention, and lift AOV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomated bookings\u003c\/td\u003e\n\u003ctd\u003e≈85% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember GMV\u003c\/td\u003e\n\u003ctd\u003e≈42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate (members)\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEscalation rate\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolved \u0026lt;48h\u003c\/td\u003e\n\u003ctd\u003e78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhotos \/ reviews\u003c\/td\u003e\n\u003ctd\u003e18M \/ 4.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Qunar mobile app is the primary channel, driving about 78% of gross bookings in 2024 and averaging 40M monthly active users; it's optimized for mobile-first Chinese consumers with location-based search and mobile-only deals that lift conversion rates ~15%. The app remains a traveler touchpoint from planning to in-trip support, contributing roughly 65% of Qunar.Com, Inc.'s ad and service revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficial Website Interface\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWhile mobile dominates-global travel bookings via mobile hit ~60% in 2024-Qunar's website remains key for planners and business travelers, offering clearer views of multi-leg itineraries and side‑by‑side fare comparisons that reduce booking time by ~18% in A\/B tests. The site also drives organic search traffic (estimated 35% of Qunar.com sessions in 2024) and hosts corporate partner integrations for B2B bookings and negotiated rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWeChat Mini Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar runs a WeChat Mini Program inside Tencent's ecosystem, letting users book hotels, flights, and packages without leaving the app; in 2024 WeChat had ~1.3 billion monthly active users, giving Qunar instant scale and lower acquisition cost. \u003c\/p\u003e\n\u003cp\u003eThe channel boosts viral marketing via Moments and group sharing-WeChat referrals drove an estimated 18% of Qunar app-less bookings in 2024, cutting friction and lift conversion versus standalone app installs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and Third Party Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar offers RESTful APIs that let partners embed its flight, hotel, and package search and booking; by 2025 these B2B integrations drove an estimated 18% of gross bookings, tapping niche OTAs, corporate TMCs, and meta-search sites.\u003c\/p\u003e\n\u003cp\u003eThese indirect channels broaden reach into enterprise and specialty sites, capturing incremental volume and lowering CAC per booking while strengthening data feed monetization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPIs: RESTful flight\/hotel\/package endpoints\u003c\/li\u003e\n\u003cli\u003e2025 impact: ~18% of gross bookings\u003c\/li\u003e\n\u003cli\u003eTargets: TMCs, niche OTAs, meta-search\u003c\/li\u003e\n\u003cli\u003eBenefits: lower CAC, extra feed revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Content Marketing Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpqunar uses douyin xiaohongshu and weibo for short videos travel notes influencer campaigns that inspire trips funnel users to its booking pages driving measurable traffic-douyin lifted referral clicks by in content reached million impressions year.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003ePresence on top leisure platforms\u003c\/li\u003e\u003cli\u003eInfluencer partnerships → higher engagement\u003c\/li\u003e\u003cli\u003eDrives bookings via referral traffic (~18% uplift)\u003c\/li\u003e\u003cli\u003e2024 reach: ~42M impressions from paid\/native content\u003c\/li\u003e\n\u003c\/pqunar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Engine: App-Driven 78% Bookings, 40M MAU \u0026amp; +18% Referral Lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrimary channels: mobile app (78% gross bookings, 40M MAU, 65% ad\/service rev in 2024), website (35% organic sessions, -18% booking time), WeChat Mini Program (1.3B MAU ecosystem; 18% referral lift), RESTful APIs (18% gross bookings by 2025), social (Douyin\/Xiaohongshu\/Weibo: 42M impressions, +18% referral clicks).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e40M MAU\u003c\/td\u003e\n\u003ctd\u003e78% bookings; 65% ad\/service rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebsite\u003c\/td\u003e\n\u003ctd\u003e35% organic sessions\u003c\/td\u003e\n\u003ctd\u003e-18% booking time (A\/B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeChat Mini Program\u003c\/td\u003e\n\u003ctd\u003eTencent 1.3B MAU\u003c\/td\u003e\n\u003ctd\u003e18% referral lift (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs\u003c\/td\u003e\n\u003ctd\u003eRESTful endpoints\u003c\/td\u003e\n\u003ctd\u003e~18% bookings (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e42M impressions\u003c\/td\u003e\n\u003ctd\u003e+18% referral clicks (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitive Budget Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis core segment prioritizes cost above all when booking travel, using Qunar.com's comparison tools to surface the cheapest flights and hotels; in 2024 price-sensitive bookings made up roughly 48% of Qunar's transactions, with average ticket spend ~¥820 (USD 115) per person. \u003c\/p\u003e\n\u003cp\u003eIt largely comprises students, young professionals, and families seeking value; Qunar's budget filters and fare alerts reduced average search-to-book time by 22% in 2024, boosting conversion among this cohort. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTech Savvy Gen Z and Millennials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTech-savvy Gen Z and Millennials use mobile apps for 85% of travel bookings (China, 2024) and favor fast, intuitive UX; Qunar.Com, Inc. targets them with mobile-first features, one-tap booking and AI personalization to raise conversion and CLTV. They follow social trends-46% book based on social content (Kantar, 2023)-so Qunar pushes trendy, Instagrammable experiences and short-video listings to drive engagement and higher average order value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Leisure Travelers in China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDomestic leisure travelers in China form a core Qunar user base amid a 2024 domestic tourism rebound to 5.2 billion trips (China Ministry of Culture and Tourism), seeking convenience and reliability for multi-province travel. Qunar's broad inventory-covering 95% of high-speed rail routes and 1.2M+ domestic hotel listings as of Dec 2024-drives preference through bundled tickets, real-time booking, and localized customer support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprise Business Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEmployees at small and medium enterprises use Qunar to self-manage business trips because its inventory and price filters help meet tight corporate budgets; in 2024 SMB bookings on Qunar rose ~12% year-over-year, reflecting this preference.\u003c\/p\u003e\n\u003cp\u003eThey prize fast booking and automated invoicing-Qunar's one-click invoices cut reimbursement time by ~40%-and transparent price breakdowns keep spend within company limits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSMB bookings +12% (2024)\u003c\/li\u003e\n\u003cli\u003eInvoicing time -40% with one-click invoices\u003c\/li\u003e\n\u003cli\u003ePrice transparency reduces policy breaches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Outbound Chinese Tourists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar targets outbound Chinese tourists seeking familiar Chinese-language interfaces and customer service while booking global flights, hotels, and tours; outbound trips from China reached 85 million in 2023 and were projected to recover toward 2019 levels by 2025, driving higher cross-border bookings on platforms like Qunar.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLarge addressable market: ~85M outbound trips (2023)\u003c\/li\u003e\n\u003cli\u003ePreference: Chinese UI, CNY pricing, local payment (Alipay\/WeChat)\u003c\/li\u003e\n\u003cli\u003eValue: global inventory + local trust lowers friction and boosts conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChina travel boom: price-first, mobile-native, 5.2B domestic trips \u0026amp; rising SMB bookings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrice-sensitive leisure travelers (48% transactions, avg ¥820\/US$115 in 2024), mobile-first Gen Z\/Millennials (85% mobile bookings China 2024), domestic tourists (5.2B trips 2024; 95% high-speed rail coverage; 1.2M hotels), SMBs (SMB bookings +12% 2024; one-click invoicing -40% reimbursement), outbound travelers (~85M trips 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-sensitive\u003c\/td\u003e\n\u003ctd\u003e48%, ¥820\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e85% mobile\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic\u003c\/td\u003e\n\u003ctd\u003e5.2B trips\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutbound\u003c\/td\u003e\n\u003ctd\u003e85M trips\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA sizable share of Qunar.Com, Inc.'s costs goes to its search stack and product R\u0026amp;D: in 2024 Qunar spent roughly RMB 1.2 billion on tech operations and R\u0026amp;D (about 18% of revenue), covering senior engineer salaries, AI research, and data-security tooling to keep query latency under 200ms and stay competitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Branding Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar.Com spends heavily on advertising and user acquisition to hold share in the crowded OTA market, with 2024 marketing spend around RMB 1.2 billion (≈USD 170M), focused on search engine marketing, social media promotions, and seasonal discount campaigns.\u003c\/p\u003e\n\u003cp\u003eOngoing brand-building is a steady cost-marketing made up roughly 18% of FY2024 operating expenses-kept to maintain top-of-mind awareness and reduce churn during peak travel seasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperations and Customer Service Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar.com, Inc. spends heavily on customer support and supplier management-personnel, training, and tech-to handle ~100,000 daily inquiries and disputes; support costs ran about RMB 220 million (≈USD 30M) in 2024, ~8% of operating expenses. Efficient ops cut resolution time from 48h to 18h in 2024, lowering complaint rates by 35% and protecting transaction volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Center and IT Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar needs massive compute and storage to process real-time travel data and host platforms; 2024 industry benchmarks imply cloud and on‑premise ops can run 15-25% of revenue-for a 2023-style OTA with ¥3.5bn revenue that's ~¥525-875m annually-covering server maintenance, cloud fees, bandwidth, and 100% uptime SLAs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServer maintenance, hardware refreshes: ~30% of infra spend\u003c\/li\u003e\n\u003cli\u003eCloud compute\/storage fees: ~45% (pay-as-you-go growth with data)\u003c\/li\u003e\n\u003cli\u003eBandwidth\/CDN: ~15%\u003c\/li\u003e\n\u003cli\u003eSecurity\/compliance: ~10% (rising with data volume)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral and Administrative costs cover office rent, legal fees, executive pay and platform-compliance expenses; for Qunar.com, Inc. these fixed overheads ran about CNY 120-160 million in 2024, roughly 8-10% of total operating costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffice rent: CNY 30-50M (2024)\u003c\/li\u003e\n\u003cli\u003eLegal \u0026amp; advisory: CNY 15-25M\u003c\/li\u003e\n\u003cli\u003eExecutive salaries \u0026amp; benefits: CNY 50-70M\u003c\/li\u003e\n\u003cli\u003eRegulatory compliance (platform rules, data\/security): CNY 25-35M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar 2024 costs: R\u0026amp;D \u0026amp; Marketing RMB1.2bn each; Infra 15-25%, Support \u0026amp; G\u0026amp;A lean\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar's 2024 cost structure: tech R\u0026amp;D RMB 1.2bn (≈18% rev), marketing RMB 1.2bn (≈18% rev), support RMB 220m (≈8% Opex), infra 15-25% of rev (~RMB 525-875m), G\u0026amp;A RMB 120-160m (8-10% Opex).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 (RMB)\u003c\/th\u003e\n\u003cth\u003e%\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e1.2bn\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e1.2bn\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport\u003c\/td\u003e\n\u003ctd\u003e220m\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra\u003c\/td\u003e\n\u003ctd\u003e525-875m\u003c\/td\u003e\n\u003ctd\u003e15-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e120-160m\u003c\/td\u003e\n\u003ctd\u003e8-10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Commissions and Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar.Com, Inc. earns its main revenue from commissions on flights, hotels, and tours, typically paid by suppliers; in 2024 Qunar processed over 120 million bookings, driving roughly 68% of platform revenue from transaction fees (about RMB 4.2 billion, ~USD 600M). High transaction volume across product lines creates a scalable, recurring income stream with unit economics improving as supplier relationships deepen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Advertising and Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar earns substantial ad revenue by selling preferred search placement and display ads to airlines, hotels, and tourism boards; in 2024 advertising accounted for roughly 42% of its RMB 4.2 billion platform revenue (about RMB 1.76 billion), driven by ~120 million monthly active users and high-intent travel queries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaaS and Technical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar.Com, Inc. sells SaaS and technical tools to small travel agencies and suppliers, charging subscription or per‑transaction fees; by 2024 these B2B services contributed about 12% of group revenue, roughly RMB 420 million (≈USD 60m), diversifying income beyond consumer bookings. These products streamline inventory and sales management, reducing partner distribution costs by an estimated 15-25% and increasing retention for Qunar's platform partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue Added Travel Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar.Com, Inc. boosts revenue by cross-selling high-margin add-ons-travel insurance, airport lounge access, and visa processing-during booking; these increased ancillary sales raised average transaction value by ~12% and contributed about 8% of gross bookings revenue in 2024 (company disclosures, 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin add-ons: insurance, lounges, visas\u003c\/li\u003e\n\u003cli\u003eCross-sell lifts ATV ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eAncillaries ≈8% of gross bookings revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMembership and Subscription Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe platform sells premium membership tiers with recurring fees for exclusive discounts and priority services, creating predictable revenue and boosting user stickiness; in 2025 Qunar reported paid-member ARPU of ¥268\/year and a 35% higher repeat-booking rate among subscribers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictable revenue: recurring fees raise LTV\u003c\/li\u003e\n\u003cli\u003eHigher retention: +35% repeat bookings\u003c\/li\u003e\n\u003cli\u003eARPU: ¥268\/year (2025)\u003c\/li\u003e\n\u003cli\u003eWallet share: targets frequent travelers who spend 2-3x nonmembers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: Commissions-led growth with ad, SaaS, ancillaries \u0026amp; memberships fueling revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar generates revenue from transaction commissions (68%, RMB 4.2bn, 2024), advertising (42% of platform rev, RMB 1.76bn, 2024), B2B SaaS (12% of group rev, RMB 420m, 2024), ancillaries (~8% gross bookings, +12% ATV uplift, 2024) and paid memberships (ARPU ¥268\/yr, 35% higher repeat bookings, 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eShare\/metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommissions\u003c\/td\u003e\n\u003ctd\u003eShare\u003c\/td\u003e\n\u003ctd\u003e68% \/ RMB 4.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertising\u003c\/td\u003e\n\u003ctd\u003eShare\u003c\/td\u003e\n\u003ctd\u003e42% platform rev \/ RMB 1.76bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B SaaS\u003c\/td\u003e\n\u003ctd\u003eShare\u003c\/td\u003e\n\u003ctd\u003e12% group rev \/ RMB 420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries\u003c\/td\u003e\n\u003ctd\u003eImpact\u003c\/td\u003e\n\u003ctd\u003e~8% gross bookings; +12% ATV (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMemberships\u003c\/td\u003e\n\u003ctd\u003eARPU\/retention\u003c\/td\u003e\n\u003ctd\u003e¥268\/yr; +35% repeat (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57346843377995,"sku":"qunar-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/qunar-canvas-business-model.webp?v=1779156483","url":"https:\/\/valuechainanalysis.com\/products\/qunar-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}