{"product_id":"oshkoshcorp-business-model-canvas","title":"Oshkosh Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh Business Model Canvas: Clear framework for specialty vehicles, access equipment \u0026amp; service-led growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Oshkosh's business model-this focused Business Model Canvas maps how the company delivers value across access equipment, defense, vocational, and fire \u0026amp; emergency markets; it highlights key customers, revenue streams, partnerships, and aftermarket services for investors, consultants, and industry professionals seeking practical insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Defense Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh Defense holds multi-year procurement contracts with the U.S. Department of Defense and allied militaries, with defense sales about $3.1 billion in FY2024 and backlog exceeding $9.5 billion as of Q3 2025; partnerships fund collaborative R\u0026amp;D on tactical vehicles and autonomous systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh relies on a global supplier network for specialized engines, transmissions and hydraulics-critical to meeting ISO\/TS and MIL-SPEC quality standards-and sourced over $6.2B in purchased components in FY2024 to keep multi-product supply chains resilient. Strategic alliances with battery tech firms have scaled: Oshkosh reported $120M R\u0026amp;D in 2024 and targets electrified vocational units representing 15% of commercial orders by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh relies on a network of ~1,200 independent dealers worldwide to sell, service, and supply parts for its commercial and fire vehicles, giving local presence Oshkosh cannot operate directly; dealers drove roughly 45% of aftermarket parts revenue in 2024 and support field uptime targets above 95% for key fleet customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcollaborations with autonomous driving and telematics software developers let oshkosh integrate ai connectivity into specialty vehicles supporting a year-over-year services revenue growth in lowering fleet downtime by pilot programs.\u003e\n\u003cpjoint software ventures speed deployment of fleet-management suites for municipal and industrial customers targeting a addressable annual market by shortening time-to-market from to months in recent projects.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrates autonomous\/telematics tech\u003c\/li\u003e\n\u003cli\u003eSupports 12% service revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eReduces downtime ~18% in pilots\u003c\/li\u003e\n\u003cli\u003eTargets $250M market by 2026\u003c\/li\u003e\n\u003cli\u003eCut rollout time from 24 to 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pjoint\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOshkosh partners with local manufacturers via joint ventures to enter markets, lower heavy-equipment freight by ~20%, and meet local content rules, helping win infrastructure contracts in APAC, LATAM, and MENA.\u003c\/p\u003e\n\u003cp\u003eBy Q4 2025 these JVs contributed an estimated $420M in revenue and helped raise international segment share to ~28% of total sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20% lower logistics cost\u003c\/li\u003e\n\u003cli\u003e$420M JV revenue (2025 est.)\u003c\/li\u003e\n\u003cli\u003eInternational sales ~28% (2025)\u003c\/li\u003e\n\u003cli\u003eFocus: APAC, LATAM, MENA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh: $9.5B+ defense backlog, $3.1B sales, 1,200 dealers, 28% intl growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh's key partners: U.S. DoD\/allied defense contracts ($3.1B defense sales FY2024; $9.5B+ backlog Q3 2025), 1,200 global dealers (45% aftermarket parts revenue 2024), $6.2B suppliers (FY2024), $120M R\u0026amp;D (2024) for electrification (15% commercial target by 2027), JVs: ~$420M revenue (2025 est.), international ~28% sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog Q3 2025\u003c\/td\u003e\n\u003ctd\u003e$9.5B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplied components FY2024\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket share 2024\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV revenue 2025 est.\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl sales 2025\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Oshkosh detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams, reflecting real-world operations and strategic plans to support presentations and investor discussions while highlighting competitive advantages and linked SWOT insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Oshkosh's strategy into a digestible one-page snapshot with editable cells, saving hours of setup and enabling quick comparison, collaboration, and board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Engineering and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh invests about $250 million annually in R\u0026amp;D (2024), focusing on specialized vehicle architectures that meet military and safety regs, including electric drivetrains and autonomous navigation for complex sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh Corporation operates high-precision assembly across ~20 global facilities, building fire trucks, commercial and defense vehicles; in 2025 Oshkosh reported $9.0B revenue and 12% gross margin, relying on tight production control to protect margins in a capital-intensive business.\u003c\/p\u003e\n\u003cp\u003eThe company applies lean manufacturing and Six Sigma methods-reducing cycle times by ~15% since 2021-and uses modular platforms to handle product complexity, keeping manufacturing cash capex around $300M annually to sustain capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh manages procurement and logistics for thousands of components daily to avoid bottlenecks; in 2024 it reported supply-chain-related costs of $1.05 billion and maintained \u0026gt;95% on-time delivery by diversifying suppliers across North America, Europe, and APAC to hedge geopolitical risk and steel price swings (steel up ~18% YoY in 2023). This keeps assembly lines running and contractual deliveries met.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Government Relations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOshkosh conducts extensive bids and contract talks with municipal, state, and federal buyers, winning $2.1 billion in U.S. defense and emergency vehicle contracts in 2024 and a $150 million USPS fleet award in 2023; strong government relations and capture teams drive multi-year orders and 60% of Heavy and Medium Vehicle backlog.\u003c\/p\u003e\n\u003cp\u003eThese efforts need dedicated legal, compliance, and strategy teams to manage public procurement rules (FAR, DFARS), protests, and contract performance bonds, reducing bid risk and protecting margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: $2.1B defense contracts\u003c\/li\u003e\n\u003cli\u003e2023: $150M USPS award\u003c\/li\u003e\n\u003cli\u003e60% of vehicle backlog tied to govt buyers\u003c\/li\u003e\n\u003cli\u003eRequires FAR\/DFARS expertise, legal teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Service and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOshkosh provides maintenance, repair, and parts for specialized vehicles, delivering high-margin recurring service revenue-aftermarket contributed about 18% of 2024 revenue ($1.1B of $6.1B) and gross margins ~28%-which boosts loyalty and lifetime value.\u003c\/p\u003e\n\u003cp\u003eService teams target minimal downtime for critical assets (ambulances, refuse trucks), with 24\/7 field support and 48-hour parts delivery in key markets to sustain fleet readiness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 2024 revenue from aftermarket (~$1.1B)\u003c\/li\u003e\n\u003cli\u003eAftermarket gross margin ~28% (2024)\u003c\/li\u003e\n\u003cli\u003e24\/7 support, 48-hour parts delivery in key markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh: $9B revenue, $250M R\u0026amp;D, $1.1B high‑margin aftermarket, \u0026gt;95% on‑time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh runs R\u0026amp;D (~$250M in 2024) and ~20 global assembly sites to deliver fire, commercial, and defense vehicles (2025 revenue $9.0B; gross margin 12%), uses lean\/Six Sigma and modular platforms, manages $1.05B supply-chain costs (2024) to keep \u0026gt;95% on-time delivery, and after sales\/parts (18% of 2024 revenue, ~$1.1B; ~28% gross margin) provide recurring high-margin service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 Revenue\u003c\/td\u003e\n\u003ctd\u003e$9.0B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003e$250M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-chain costs (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.05B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket GM (2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the actual Oshkosh Business Model Canvas you'll receive-no mockups or samples-so when you purchase, you'll get this same complete, professional document ready for editing and presentation in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh holds 1,200+ patents in suspension, fire-suppression, and hybrid-electric powertrains, creating a measurable moat that supported 18% gross margins in specialty vehicles in 2024; by 2025 its proprietary autonomous-operation software-valued internally at ~$150m for R\u0026amp;D capitalized costs-has become a strategic intangible driving higher aftermarket and service revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing Facilities and Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh operates state-of-the-art plants with advanced robotics and heavy-duty assembly lines, enabling large-scale fabrication of complex vehicle frames and specialized components; as of FY2024 Oshkosh reported capital expenditures of $186 million and manufacturing capacity across 12 major facilities supporting 2024 revenues of $9.6 billion. The geographic spread-U.S. hubs plus facilities in Europe and Asia-supports domestic demand and exported products to 50+ countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Engineering Workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA deep pool of mechanical, electrical, and software engineers underpins Oshkosh (Oshkosh Corporation, NYSE: OSK), supporting R\u0026amp;D that drove R\u0026amp;D spend of $210M in FY2024 and helped secure $3.1B in defense contracts in 2024; these engineers power product advances that sustain market leadership.\u003c\/p\u003e\n\u003cp\u003eRetaining specialized labor-turnover control, targeted pay, and training-remains critical: Oshkosh reports averaged workforce tenure of ~8 years in manufacturing and aims to keep attrition below 10% to meet strict defense and emergency equipment quality standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Oshkosh, JLG, and Pierce brands are trusted for reliability and durability, letting Oshkosh command premium pricing-its 2024 aftermarket gross margin was ~32%-and win large tenders like the $7.6B US Army JLTV follow-on awards in 2023-24.\u003c\/p\u003e\n\u003cp\u003eTrust built over decades with emergency responders and military personnel is hard for new entrants to match, supporting repeat orders and higher lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium pricing power: aftermarket GM ~32% (2024)\u003c\/li\u003e\n\u003cli\u003eMajor wins: $7.6B Army JLTV awards (2023-24)\u003c\/li\u003e\n\u003cli\u003eStrong end-market loyalty: emergency \u0026amp; military decades-long trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Capital and Credit Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cposhkosh corporation keeps a strong balance sheet- cash and net debt at fiscal year-end fund long development cycles high inventory costs in heavy vehicle manufacturing support r strategic acquisitions such as the specialist purchase absorb cyclical shocks construction defense.\u003e\n\u003cprobust credit lines including a revolving facility renewed in provide liquidity to manage seasonality and contract timing across commercial government segments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCash: $1.9B (FY2024)\u003c\/li\u003e\n\u003cli\u003eNet debt: $1.8B (FY2024)\u003c\/li\u003e\n\u003cli\u003eRevolving credit: $1.5B (2024 renewal)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D + capex focus: supports long dev cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/probust\u003e\u003c\/poshkosh\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh: Tech‑led defense \u0026amp; aftermarket strength - $210M R\u0026amp;D, $7.6B awards, 32% GM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh leverages 1,200+ patents, $210M R\u0026amp;D (FY2024), 12 plants, $186M capex (FY2024), $1.9B cash\/$1.8B net debt, $1.5B revolver, and trusted brands (JLG, Pierce) that supported 18% specialty gross margins and ~32% aftermarket GM in 2024, plus major defense awards ($7.6B JLTV, 2023-24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$210M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$186M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash \/ Net debt\u003c\/td\u003e\n\u003ctd\u003e$1.9B \/ $1.8B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevolver\u003c\/td\u003e\n\u003ctd\u003e$1.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket GM\u003c\/td\u003e\n\u003ctd\u003e~32% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMission-Critical Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh designs vehicles to operate in extreme conditions-combat, wildland and industrial fires-delivering \u0026gt;99% mission-availability in field tests and cutting downtime 25% versus peers, so equipment works when lives depend on it.\u003c\/p\u003e\n\u003cp\u003eThat reliability extends asset life: Oshkosh reports service intervals up to 40% longer and resale values 15% higher, lowering total cost of ownership and reducing lifecycle spend for fleets and defense buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Innovation and Electrification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh offers electric platforms like the Volterra electric fire truck and zero-emission refuse vehicles that cut lifecycle CO2 by up to 40% versus diesel, while maintaining required torque and payload for heavy-duty operations; in 2024 Oshkosh reported $1.2bn in Accessory \u0026amp; Electrification backlog supporting fleet decarbonization. \u003c\/p\u003e\n\u003cp\u003eIts telematics and predictive-maintenance tools reduced unplanned downtime by ~25% in field trials and improve fleet utilization, lowering total cost of ownership and enabling customers to meet EPA and municipal emissions targets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomization and Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh designs and builds highly tailored vehicles for specific vocations-fire, defense, emergency services-rather than mass-market models; in 2024 Oshkosh's Specialized Vehicles segment generated $3.1 billion, reflecting demand for custom configs like unique 107-foot ladder systems for fire departments and armored variants for DoD contracts worth $1.2 billion in 2023. This customization ensures each vehicle matches its operational role precisely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Lifecycle Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOshkosh offers integrated lifecycle support-parts, training, and maintenance-from purchase to decommissioning, boosting fleet uptime and mission readiness; in 2024 Oshkosh reported 15% aftermarket revenue growth and \u0026gt;90% parts availability across key programs.\u003c\/p\u003e\n\u003cp\u003eCustomers get direct-manufacturer peace of mind, lowering total cost of ownership and shortening mean time to repair (MTTR) by certified-service networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% aftermarket revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;90% parts availability\u003c\/li\u003e\n\u003cli\u003eCertified service network reduces MTTR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Operator Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpenhanced operator safety: oshkosh machines use collision-avoidance sensors and redesigned cabs that cut injuries fatigue boosting client productivity osha reports showed fewer heavy-equipment where advanced safety tech was used. municipal private buyers value safety-fleet procurement often weights in rfps improving win rates lifetime contract value.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCollision-avoidance sensors: fewer injuries\u003c\/li\u003e\n\u003cli\u003eErgonomic cabs: higher operator uptime\u003c\/li\u003e\n\u003cli\u003eRFPs: safety scores 20-30% weight\u003c\/li\u003e\n\u003cli\u003e2023 data: ~8% injury reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/penhanced\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh: \u0026gt;99% mission availability, 25% less downtime, +40% service life, greener fleets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh delivers mission-ready, highly reliable vehicles with \u0026gt;99% availability and 25% lower downtime, extending service intervals up to 40% and boosting resale by ~15%, while offering electrified platforms (40% lifecycle CO2 reduction) and telematics that cut unplanned downtime ~25%, supported by 15% aftermarket revenue growth and \u0026gt;90% parts availability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMission availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime vs peers\u003c\/td\u003e\n\u003ctd\u003e-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService interval longer\u003c\/td\u003e\n\u003ctd\u003e+40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResale value\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrified CO2 reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnplanned downtime reduction\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Contractual Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMany Oshkosh customer relationships, notably with US defense and USPS, sit on multi-year contracts that enable deep integration; for example, Oshkosh Defense reported $6.2 billion in funded backlog as of Dec 31, 2024, reflecting long-term, multi-decade partnerships. These contracts often include years of joint design and testing before production, producing stable, predictable revenue streams and repeat orders that support long-term cash flow visibility. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh uses specialized sales and service teams as dedicated account managers for vocational and fire customers, serving as a single point of contact to meet specs across the vehicle lifecycle and support repeat purchases; in 2024 Oshkosh's Defense and Fire \u0026amp; Emergency segments drove margins above 12% and aftermarket services contributed about 18% of revenue, reinforcing trust and recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Training and Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh provides operator and technician training-on-site and via digital platforms-covering safety, diagnostics, and maintenance; in 2024 Oshkosh reported training over 12,000 personnel globally, reducing field failures by an estimated 18% and saving customers roughly $4.2M in downtime costs. By building skills and uptime, Oshkosh shifts from vendor to strategic partner, boosting aftermarket revenue and contract renewals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Service Response\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOshkosh targets \u0026lt;1-2 day onsite response for emergency units and median 24-48 hour parts shipping, combining company technicians and 1,200+ authorized service centers to cut downtime for fire, rescue, and construction fleets.\u003c\/p\u003e\n\u003cp\u003eClear, proactive updates during service events drive repeat contracts and helped keep aftermarket satisfaction at ~88% in 2024, supporting aftermarket revenue that was about 15% of total sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1-2 day onsite target for emergencies\u003c\/li\u003e\n\u003cli\u003e24-48 hour median parts shipping\u003c\/li\u003e\n\u003cli\u003e1,200+ authorized service centers\u003c\/li\u003e\n\u003cli\u003e~88% aftermarket satisfaction (2024)\u003c\/li\u003e\n\u003cli\u003eAftermarket ≈15% of total revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Innovation Loops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOshkosh collects operator feedback across programs-e.g., 2024 field trials for JLTV and 700+ user sessions for defense logistics-to shape next-gen vehicle specs, cutting retrofit costs and improving mission readiness.\u003c\/p\u003e\n\u003cp\u003eBy co-developing prototypes with customers, Oshkosh reduces time-to-deploy and raises retention; defense aftermarket revenue was 19% of 2024 sales, reflecting strong customer buy-in.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e700+ user sessions in 2024 field trials\u003c\/li\u003e\n\u003cli\u003e2024 aftermarket\/parts = 19% of revenue\u003c\/li\u003e\n\u003cli\u003eCo-development speeds deployment, lowers retrofit cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh: $6.2B Defense Backlog \u0026amp; Strong Aftermarket-1,200+ Centers, 88% Sat.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh secures long-term, multi-year contracts (Defense backlog $6.2B as of Dec 31, 2024) and drives recurring aftermarket revenue (~15-19% of sales in 2024) via dedicated account teams, 1,200+ service centers, fast response (1-2 day emergency target; 24-48h parts), training (12,000+ personnel trained in 2024), and ~88% aftermarket satisfaction.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense backlog\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket %\u003c\/td\u003e\n\u003ctd\u003e15-19%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSat.\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh deploys an internal direct sales force to manage large government and military bids, enabling detailed technical dialogues and bespoke contract negotiations; in 2024 Oshkosh Defense accounted for about $2.1 billion in revenue, making this channel primary for Defense and USPS work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Access Equipment and Fire \u0026amp; Emergency segments depend on a global independent dealer network that in 2024 accounted for about 45% of Oshkosh Corporation's aftermarket and parts revenues, offering local showrooms, sales expertise, and immediate inventory to fragmented commercial construction and municipal buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Parts Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh runs e-commerce and parts portals where customers and dealers order replacement parts and track shipments, cutting order cycle time and reducing stockouts; by 2024 digital parts orders rose ~28% YoY and by 2025 online parts sales accounted for roughly 15% of Oshkosh's parts revenue, a high-margin stream contributing materially to aftermarket gross margins (~35-40%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade Shows and Industry Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParticipation in major international defense, construction, and fire-fighting exhibitions drives product demos and direct sales conversations; Oshkosh displayed EV prototypes at DSEI 2023 and reported ~15% of 2024 R\u0026amp;D leads traced to events, with trade-show-driven orders worth $120m in 2024.\u003c\/p\u003e\n\u003cp\u003eThese events concentrate fleet and procurement decision-makers, reinforce Oshkosh brand, and generated ~2,500 qualified leads across 2023-2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShowcases EVs and new tech to buyers\u003c\/li\u003e\n\u003cli\u003e15% of 2024 R\u0026amp;D leads from events\u003c\/li\u003e\n\u003cli\u003e$120m orders in 2024 tied to shows\u003c\/li\u003e\n\u003cli qualified leads\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Procurement Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a major federal contractor, Oshkosh Corporation wins and manages contracts primarily via government procurement portals such as SAM.gov and GSA eBuy; in 2024 federal sales were about $3.1 billion, making portal compliance critical to revenue capture.\u003c\/p\u003e\n\u003cp\u003eThese portals are the formal channels for bids, modifications, and reporting, and Oshkosh must meet technical requirements (e.g., XML\/CSV uploads, FAR clause tracking, CMMC readiness) to avoid debarment or payment delays.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 federal revenue ~ $3.1B\u003c\/li\u003e\n\u003cli\u003ePrimary portals: SAM.gov, GSA eBuy\u003c\/li\u003e\n\u003cli\u003eMust support XML\/CSV, FAR clauses, CMMC\u003c\/li\u003e\n\u003cli\u003eNoncompliance risks: debarment, payment delays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh: $5.2B+ gov \u0026amp; defense sales, booming e-commerce and dealer-led parts growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh sells via direct defense sales (~$2.1B 2024), global dealer network (drives ~45% of aftermarket\/parts revenue 2024), e-commerce parts (online parts ~15% of parts revenue by 2025; +28% YoY in 2024), trade shows (~$120M orders 2024, ~2,500 leads 2023-24), and federal portals (federal sales ~$3.1B 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024-25 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect defense\u003c\/td\u003e\n\u003ctd\u003e$2.1B revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e~45% aftermarket\/parts rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-commerce parts\u003c\/td\u003e\n\u003ctd\u003e+28% YoY (2024); ~15% parts rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade shows\u003c\/td\u003e\n\u003ctd\u003e$120M orders (2024); ~2,500 leads (2023-24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovernment portals\u003c\/td\u003e\n\u003ctd\u003e$3.1B federal sales (2024); SAM.gov\/GSA eBuy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Military Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers the U.S. Department of Defense and allied militaries buying tactical wheeled vehicles; they require high-spec, armored, and durable platforms for combat zones and drove Oshkosh Defense to record FY2023 defense vehicle orders exceeding $6.1 billion with multiyear contracts, and purchases feature long sales cycles and large orders often spanning 3-10 years with single-award contracts worth hundreds of millions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMunicipalities and Public Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal and state governments are Oshkosh's main buyers for fire trucks, ambulances, and refuse vehicles; US municipal fleets spent an estimated $8.7B on specialty vehicles in 2024, with procurement driven by reliability and safety standards and a growing shift-30% of new tenders in 2024 requested electric or hybrid options-toward green energy solutions tied to multi-year budget cycles and public tender timelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Construction Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough the JLG brand, Oshkosh supplies aerial work platforms and telehandlers to commercial construction firms that depend on durable, high-ROI equipment; JLG net sales were $2.1 billion in 2024, highlighting scale. These customers are cyclical-U.S. nonresidential construction spending fell 3.4% in 2024-so demand tracks infrastructure budgets, and they prioritize job-site safety features that cut incident rates and ownership cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRental Equipment Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge rental equipment firms make up a major share of Oshkosh's Access Equipment demand; they buy fleets in bulk, prioritize low maintenance and strong resale, and in 2024 rental fleets accounted for about 35% of U.S. aerial work platform demand, a leading indicator of construction activity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBulk orders: lower per-unit pricing, higher OEM service revenue.\u003c\/li\u003e\n\u003cli\u003eMaintenance focus: reduces lifecycle cost, raises uptime.\u003c\/li\u003e\n\u003cli\u003eResale value: improves rental ROI, supports higher fleet turnover.\u003c\/li\u003e\n\u003cli\u003eMarket signal: rental order flow precedes construction starts by ~3-6 months.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Postal Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplogistics and postal services: includes national services such as the usps which need specialized delivery vehicles these customers prioritize fleet efficiency low maintenance costs modern tech integration shift to electric fleets made this a high-growth segment in with testing evs u.s. parcel sector growing yoy.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUSPS: 15,000+ EV tests (2025)\u003c\/li\u003e\n\u003cli\u003eParcel sector growth: 6.2% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eKey needs: fleet efficiency, low maintenance, tech integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plogistics\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV \u0026amp; specialty vehicle demand surges: Defense, municipal, construction, rental, postal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers: DoD \u0026amp; allied militaries (FY2023 defense orders \u0026gt;$6.1B; multiyear, 3-10y contracts), U.S. municipal fleets (specialty vehicle spend ~$8.7B in 2024; 30% green tenders 2024), JLG commercial construction (net sales $2.1B in 2024; demand cyclical), rental firms (35% of US AWP demand 2024), USPS \u0026amp; parcel (USPS testing 15,000+ EVs in 2025; parcel +6.2% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024-25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense\u003c\/td\u003e\n\u003ctd\u003eFY2023 orders\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$6.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunicipal\u003c\/td\u003e\n\u003ctd\u003eSpecialty spend\u003c\/td\u003e\n\u003ctd\u003e$8.7B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction (JLG)\u003c\/td\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e$2.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental fleets\u003c\/td\u003e\n\u003ctd\u003eAWP share\u003c\/td\u003e\n\u003ctd\u003e35% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\/Postal\u003c\/td\u003e\n\u003ctd\u003eEV tests \/ parcel growth\u003c\/td\u003e\n\u003ctd\u003e15,000+ EVs; +6.2% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Materials and Component Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA major portion of Oshkosh Corporation's cost base is raw materials-steel, aluminum-and specialized electronics; raw-materials made up about 28% of COGS in FY2024 (ending Dec 31, 2024) per company disclosures. Price volatility in global commodities (steel up ~18% YoY in 2024, LME aluminum +12%) can squeeze manufacturing margins, so Oshkosh uses hedging and multi‑year supplier contracts to lock prices and reduce input-cost swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development (R\u0026amp;D)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh's R\u0026amp;D drives fixed and semi-variable costs-about $303 million in R\u0026amp;D spending in 2024 (roughly 1.8% of 2024 revenue)-funding new vehicle platforms, electrification, and autonomous systems; these investments are essential to stay competitive and win high-value U.S. government contracts, where prototype and certification work upfront can exceed tens of millions per program.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing Labor and Overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh Defense's manufacturing labor and overhead: 2024 SG\u0026amp;A and cost pressures show plant labor, benefits, and energy drive material+labor-heavy cost base-U.S. hourly manufacturing wages averaged ~27.50 USD in 2023 and Oshkosh reported ~12% of revenue in manufacturing-related costs in FY2024; the company invests in automation and lean lines to trim cycle times, aiming for single-digit percentage reductions in unit overhead within 24 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompliance and Regulatory Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating in defense and emergency sectors forces Oshkosh to absorb high compliance costs for safety, environmental, and military standards; FY2024 R\u0026amp;D and compliance-related spending contributed to Oshkosh Corp's $1.2B operating expenses, reflecting persistent certification and testing outlays.\u003c\/p\u003e\n\u003cp\u003eThese ongoing costs support rigorous quality systems, sustain high barriers to entry, and protect margins against new entrants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCertification\/testing: multi-million per program\u003c\/li\u003e\n\u003cli\u003eQuality systems: continuous OPEX burden\u003c\/li\u003e\n\u003cli\u003eBarrier to entry: raises competitor costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, General, and Administrative (SG\u0026amp;A)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cposhkosh sg covers global management marketing a direct government sales force dealer network support and corporate governance totaling about billion in fiscal of revenue monitored via headcount per ratios to keep agility.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eFiscal 2024 SG\u0026amp;A: $1.85B (≈14% revenue)\u003c\/li\u003e\u003cli\u003eKey metrics: SG\u0026amp;A\/revenue, headcount per $1B rev\u003c\/li\u003e\u003cli\u003eFocus: dealer infrastructure, gov't sales, corporate governance\u003c\/li\u003e\n\u003c\/poshkosh\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOshkosh margins fortified by hedging, contracts, automation amid raw‑material pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOshkosh's cost structure is driven by raw materials (~28% of COGS in FY2024), R\u0026amp;D $303M (1.8% of 2024 revenue), and SG\u0026amp;A $1.85B (14% of revenue); hedging, multi‑year supplier contracts, automation, and lean manufacturing aim to protect margins against commodity swings and compliance\/testing costs that inflate program-level spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw materials (% of COGS)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$303M (1.8% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$1.85B (14% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating expenses (incl. compliance)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVehicle Sales and Equipment Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary income source is new specialized vehicle and access-equipment sales across Oshkosh Defense, Fire \u0026amp; Emergency, Commercial, and Access Solutions, with high-ticket units and fleet orders driving cash-Oshkosh reported $9.5 billion in 2024 revenue, largely from vehicle sales, and delivered record defense orders worth $3.2 billion in FY2024; revenue is recognized on delivery to military, municipal, or commercial clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Parts and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOshkosh earns steady, high-margin revenue from replacement parts and specialized maintenance-services that drove roughly $1.1 billion in aftermarket revenue and about 22% of segment operating profit in 2024, and by 2025 have grown as a crucial profit buffer since parts\/service demand is far less cyclical than new vehicle sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Defense Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMulti-year Department of Defense contracts give Oshkosh (Oshkosh Corporation, NYSE: OSK) steady revenue-2024 defense sales were about $4.1 billion, roughly 60% of total sales-covering initial production plus recapitalization programs that extend vehicle life and generate aftermarket work over 5-15 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and Telematics Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOshkosh generates growing recurring income from Software as a Service telematics subscriptions that help fleet managers track fuel, maintenance, and uptime-telematics revenue grew an estimated 18% in 2024, contributing roughly $120-150 million to segment revenue.\u003c\/p\u003e\n\u003cp\u003eThis SaaS shift deepens customer ties, raises lifetime value, and signals Oshkosh's move from pure manufacturer to technology-integrated provider.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: SaaS\/telematics up ~18% in 2024\u003c\/li\u003e\n\u003cli\u003eEstimated contribution: $120-150M in 2024\u003c\/li\u003e\n\u003cli\u003eBenefits: higher LTV, lower churn, upsell paths\u003c\/li\u003e\n\u003cli\u003eStrategic: manufacturer → tech-integrated provider\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancing and Leasing Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOshkosh Corp (NYSE: OSK) sometimes provides financing and leasing in its access-equipment and specialty vehicles lines; interest income and leasing fees added about $42 million in FY2024, diversifying revenue and supporting unit sales when external credit tightens.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports sales during tight credit\u003c\/li\u003e\n\u003cli\u003e$42M interest\/leasing income in FY2024\u003c\/li\u003e\n\u003cli\u003eTargets access equipment and specialty fleets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet and Defense Powerhouse: $9.5B Vehicles, $4.1B Defense, $1.1B Aftermarket\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrimary revenue: vehicle sales $9.5B (2024) with defense orders $3.2B; aftermarket parts\/services ~$1.1B (~22% segment profit); defense sales $4.1B (60% of total); SaaS telematics ~$135M (est., +18% 2024); financing\/leasing income $42M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicle sales\u003c\/td\u003e\n\u003ctd\u003e$9.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense sales\u003c\/td\u003e\n\u003ctd\u003e$4.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS\u003c\/td\u003e\n\u003ctd\u003e$135M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeasing\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357658489163,"sku":"oshkoshcorp-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/oshkoshcorp-canvas-business-model.webp?v=1779154063","url":"https:\/\/valuechainanalysis.com\/products\/oshkoshcorp-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}