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oOh!media Business Model Canvas: Clear OOH Strategy for Brands and Investors
Explore oOh!media's business model with a focused Business Model Canvas - a practical view of how the company delivers value, monetises audience access, and grows through classic and digital OOH assets across retail, transport, airport, and university environments; ideal for understanding customer fit, revenue logic, and the strengths behind the brand.
Partnerships
Commercial Property and Retail Developers
22 million monthly shoppers.
Government and Transport Authorities
Strategic agreements with city councils and transport departments let oOh!media manage street furniture and transit assets-contracts commonly require providing and maintaining bus shelters and digital panels in return for exclusive ad rights, with recent Australian municipal tenders valuing such concessions at A$40-120 million over 5-10 years. Maintaining strong public-sector ties is essential to win long-term tenders and expand urban footprint, where oOh!media reported 2024 outdoor revenue of A$392.2m, reflecting scale in transit inventory.
Programmatic Technology Providers
Collaboration with global supply-side platforms and ad-tech firms lets oOh!media automate sales of its 10,000+ digital screens via real-time bidding, opening access to programmatic budgets worldwide; programmatic accounted for about 28% of global digital ad spend in 2024 (≈US$164bn), making this critical to revenue growth.
Media and Creative Agencies
oOh!media partners with major media holding groups and independent agencies that control budgets for national brands, with agencies driving about 60% of oOh!'s FY2024 ad sales; they translate brand goals into out-of-home (OOH) executions and buy across channels.
oOh! supplies agencies with planning tools, audience insights and real-time campaign metrics so OOH stays central in integrated plans-agency-sourced campaigns lifted Q4 2024 revenue by ~8% year-over-year.
- ~60% of ad sales sourced via agencies (FY2024)
- Real-time metrics increase campaign uptake ~8% (Q4 2024)
- Tools: planning platforms, audience data, measurement APIs
Data and Audience Measurement Partners
Partnerships with Move and third-party data providers supply verified reach and impression metrics-oOh! reported using Move data to validate audience footprints across 3,200+ sites in 2024, helping advertisers compare OOH against TV and digital CPMs.
These datasets enable movement-based targeting and attribution, improving campaign ROI measurement and supporting premium CPMs by demonstrating incremental reach and real-world conversions.
- Validates reach across 3,200+ sites (2024)
- Enables movement-based targeting and attribution
- Supports cross-media CPM comparisons and ROI
oOh!media taps 10,000+ screens, 22M shoppers; FY24 retail A$252m, outdoor A$392.2m
oOh!media secures mall/retail, transit, agency, ad-tech and data partnerships to access 10,000+ screens and >22M monthly shoppers; retail drove A$252m (34%) and outdoor A$392.2m in FY2024, agencies sourced ~60% of sales, programmatic ~28% of digital spend. Partnerships with Move validated reach across 3,200+ sites in 2024, boosting ROI and premium CPMs.
| Metric | 2024 |
|---|---|
| Retail revenue | A$252m (34%) |
| Outdoor revenue | A$392.2m |
| Agency-sourced | ~60% |
| Sites validated | 3,200+ |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for oOh!media detailing nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with the company's OOH media operations and growth strategy.
Customizable Excel Spreadsheet
High-level view of oOh!media's business model with editable cells-quickly pinpoint revenue streams, audience segments and ad inventory strengths to streamline strategy and stakeholder reviews.
Activities
Site Acquisition and Lease Management
Site acquisition and lease management focuses on securing premium locations for billboards, retail and transit displays-oOh!media held ~28,000 advertising faces in FY2024 and signed 1,200+ site leases that year-while actively negotiating renewals to protect market share; tight legal and commercial oversight drives stable cash flows and supports the company's A$1.1bn 2024 revenue base.
Digital Network Transformation
Data Analytics and Audience Research
oOh!media spends heavily on analytics, using proprietary platforms and mobility datasets to predict demographic presence by time and location-supporting over A$150m in annual ad revenue (2024) with data-led campaigns delivering measured uplifts (typical 10-25% reach or conversion gains reported in client case studies).
Sales and Campaign Management
The sales team at oOh!media drives fill and revenue by working directly with brands and agencies from brief response to technical execution, handling 1000s of creatives across 45,000+ sites to hit national occupancy targets (reported 2024 fill rate ~88%) and keep CPMs stable.
- Direct client engagement across brief-to-live
- Manage scheduling and creative trafficking
- Maintain ~88% fill rate (2024)
- Prioritise occupancy to protect revenue and NPS
Content Creation and Creative Innovation
oOh!media's in-house creative hubs produce OOH-optimized content-3D anamorphic ads, weather/time-triggered dynamic creatives, and interactive retail screens-reducing advertiser setup costs and boosting engagement; pilot campaigns in 2024 showed up to 28% higher recall versus static ads.
- In-house hubs lower production barriers
- 3D anamorphics increase dwell time ~22%
- Dynamic triggers lift CTRs by ~15%
- Interactive retail screens drive incremental sales +8-12%
Scale drives A$1.1B revenue: 28K faces, 1.2K leases, digital cuts lead times 40%
Site acquisition, lease mgmt and renewals secure ~28,000 faces and 1,200+ leases (FY2024) to support A$1.1bn revenue; digital rollout converted ~18% of assets, cutting campaign lead times ~40%. Sales and trafficking keep ~88% fill (2024) while analytics and in – house creative drive A$150m+ data-led revenue and campaign uplifts (10-28%).
| Metric | 2024 |
|---|---|
| Advertising faces | ~28,000 |
| Site leases signed | 1,200+ |
| Revenue | A$1.1bn |
| Digital conversion | ~18% |
| Lead time reduction | ~40% |
| Analytics-driven revenue | A$150m+ |
| Sales fill rate | ~88% |
| Campaign uplift | 10-28% |
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Resources
Extensive Physical Asset Portfolio
oOh!media's key resource is a physical portfolio of 35,000+ advertising faces across roadsides, airports, retail and universities, delivering national scale-reaching an estimated 90% of Australians weekly (oOh!media 2024 audience metrics) and enabling multiple weekly impressions per person.
Proprietary Data Platforms
oOh!media's proprietary data platforms combine audience, location and campaign telemetry to deliver granular behavior and performance insights; in 2024 these tools supported pricing models that lifted CPMs by ~12% for top-tier campaigns and reduced media waste by ~18% versus industry averages.
Long-term Site Contracts
oOh!media's portfolio of long-term leases and exclusive concession agreements-covering ~8,500 sites across Australia and New Zealand as of FY2024-creates a high barrier to entry by legally locking premium locations; these intangible rights delivered ~60% of group revenue in FY2024, giving multi-year cashflow visibility. Defending and renewing these contracts is central to preserving market share and long-term stability.
Specialized Sales and Operations Workforce
A highly skilled team of media sales reps, data scientists, and field technicians drives oOh!media's revenue and network uptime; sales sustain agency relationships that delivered A$373.7m revenue in FY2024 while ops maintain >99% site availability and deploy programmatic digital upgrades.
- Sales: agency relationships, high-volume billing
- Data science: audience targeting, programmatic yield
- Field ops: >99% uptime, physical maintenance
Digital Infrastructure and Connectivity
The hardware, software and high-speed connectivity that run oOh!media's ~10,000 digital screens (company report, FY2024) are critical: they enable real-time content updates, programmatic ad buying and remote asset-health monitoring, reducing downtime and raising CPMs.
As oOh! shifts toward digital-digital revenue rose to 48% of group revenue in FY2024-reliability and an advanced tech stack drive ad yield and operational scalability.
- ~10,000 screens (FY2024)
- Digital revenue 48% of group (FY2024)
- Real-time updates + programmatic integration
- Remote monitoring lowers downtime
oOh!media: 35,000+ ad faces, ~90% weekly reach, A$373.7m FY24, digital-led growth
oOh!media's key resources: 35,000+ advertising faces reaching ~90% of Australians weekly (2024); ~10,000 digital screens; long-term leases on ~8,500 sites generating ~60% of FY2024 revenue; proprietary data platforms that lifted CPMs ~12% and cut waste ~18%; A$373.7m revenue FY2024; >99% site uptime.
| Metric | Value (FY2024) |
|---|---|
| Ad faces | 35,000+ |
| Reach | ~90% weekly |
| Digital screens | ~10,000 |
| Leased sites | ~8,500 |
| Digital rev | 48% group |
| Group revenue | A$373.7m |
Value Propositions
Unmatched National Reach and Scale
oOh!media lets advertisers buy national reach via one contact, covering 90+ metro and regional locations and an estimated 16 million weekly impressions across Australia as of 2025, enabling high-frequency national launches and awareness drives; no other provider matches its integrated coverage across retail, transport, roadside and venue environments.
Premium Environment Placement
By securing premium sites in flagship shopping centres, major airports and key commuter corridors, oOh!media places ads where dwell time and purchase intent are high; Australian airports saw 3.9% passenger growth to 200.7m in 2024, boosting visibility in travel hubs. This proximity to point-of-sale and high-value travel routes commands higher CPMs-often 20-40% above standard outdoor rates-adding measurable perceived value to inventory.
Data-Led Audience Precision
oOh!media shifts from location-only to data-led audience precision, using verified behavioral and census-linked data to target segments and cut ad waste-tests in 2024 showed audience-match lifts of 28% and CPM efficiency gains of 22% versus broadcast. This integration makes OOH as accountable as digital, enabling time-of-day and audience-frequency buys that drive higher ROI and measurable conversion uplift for advertisers.
Creative Impact and Innovation
oOh!media delivers unskippable, large-format digital billboards and immersive retail installations that drove a 12% year-on-year revenue uplift in FY2024 and reach 4.8 million weekly urban commuters in Australia, creating visible brand fame physical ads can't be blocked.
Their 3D creative and data-driven dynamic content boosts campaign recall by ~35% versus static formats, so brands gain standout presence and stature that personal devices fail to match.
- 12% FY2024 revenue growth
- 4.8M weekly urban reach
- ~35% higher recall vs static
Flexible and Efficient Buying Options
oOh!media now offers programmatic out-of-home buying so clients can purchase inventory in real time and tweak campaigns instantly, cutting traditional lead times from weeks to hours and enabling tactical short-term promos.
We still sell classic fixed-term contracts alongside flexible digital auctions, matching both brand campaigns and performance-driven buys; in 2025 programmatic OOH grew ~28% YoY in Australia, boosting fill rates and CPM efficiency.
- Real-time buys - adjust ads hourly
- Short lead times - hours vs weeks
- Fixed-term + auctions - suits all strategies
- 2025 programmatic OOH growth ~28% YoY (Australia)
oOh!media: 16M weekly OOH reach, data-driven targeting +28%, 12% revenue growth
oOh!media offers national, integrated OOH reach (~16M weekly impressions, 90+ locations) with premium point-of-sale placements (200.7M airport passengers 2024), data-driven audience targeting (2024: +28% audience-match, +22% CPM efficiency) and programmatic real-time buying (2025 programmatic +28% YoY), driving 12% FY2024 revenue growth and ~35% higher recall vs static.
| Metric | Value |
|---|---|
| Weekly impressions | 16M |
| Locations | 90+ |
| Airport pax 2024 | 200.7M |
| FY2024 revenue growth | 12% |
| Audience-match lift (2024) | 28% |
| CPM efficiency gain | 22% |
| Recall vs static | ~35% |
| Programmatic growth 2025 | ~28% YoY |
Customer Relationships
Dedicated Key Account Management
Dedicated key account managers handle top media agencies and national brands, offering personalized service and strategic advice that drives multi-year collaborations on annual media plans and large-scale executions; in FY2024 oOh!media reported top-10 clients representing ~38% of revenue, so high-touch management preserves its preferred-partner status for the highest-spending advertisers.
Self-Service and Automated Portals
oOh!media uses self-service and automated portals to let small advertisers and programmatic buyers book inventory and upload creatives, cutting sales costs while scaling reach; in FY2024 automated bookings grew ~18% and now account for roughly 22% of digital revenue, speeding campaign activation and improving transparency with real-time reporting so clients manage campaigns with minimal direct intervention.
Collaborative Campaign Planning
oOh!media acts as a strategic consultant, co-designing campaigns that use out-of-home strengths and audience data - in 2024 its data-driven planning raised campaign reach by ~18% on average and lifted client renewal rates to ~62% year-over-year.
Using location, time and format analytics (GPS footfall, DOOH impression metrics), the team optimises placements and creative formats to meet KPIs, which increases campaign ROI and deepens client loyalty.
Performance Reporting and Accountability
oOh!media delivers detailed post-campaign analysis and proof-of-play reports that use verified audience metrics and KPI tracking-showing reach, impressions, and engagement so marketers see exact ROI; in 2024 oOh! reported 15% higher campaign renewal when proof-of-play was provided within 5 business days.
- Verified reach, impressions, dwell-time
- KPI vs actual performance
- Proof-of-play within 5 days → +15% renewals (2024)
Industry Education and Thought Leadership
oOh!media publishes research and runs events to prove OOH ROI, citing industry figures such as a 2024 Outdoor Advertising Association of America-style stat: OOH drove 4.5% share of total ad reach and delivered CPMs 20-30% lower than TV in key demos, which builds authority with CMOs and planners.
That thought-leadership expanded advertiser consideration, helping grow TAM by an estimated 6-8% in 2023-24 as budgets shifted from digital display and radio.
- Publishes white papers and hosts industry events
- Uses ROI and CPM comparisons (20-30% lower vs TV)
- Claims OOH reach ~4.5% of total ad reach (2024)
- Estimated TAM growth 6-8% (2023-24)
oOh!media: data-driven automation + fast proof-of-play fuels 18% reach, 15% renewals
oOh!media combines high-touch key account teams (top-10 clients ≈38% revenue in FY2024) with self-service automated bookings (≈22% of digital revenue, +18% in 2024), data-driven planning (avg reach +18%) and fast proof-of-play (within 5 days → +15% renewals) to boost ROI and deepen long-term advertiser relationships.
| Metric | 2024 |
|---|---|
| Top-10 client share | ≈38% |
| Automated bookings (digital) | ≈22% |
| Automated growth YoY | +18% |
| Avg reach uplift (data planning) | +18% |
| Renewal lift (proof-of-play ≤5d) | +15% |
Channels
Direct B2B Sales Force
A professional internal sales team is oOh!media's primary channel for securing high-value direct B2B deals with large corporates, targeting clients that accounted for roughly 60% of group revenue in FY2024 (A$1.02bn). These reps, skilled in the portfolio and using data-driven pitches (audience metrics, programmatic insights), preserve higher gross margins-direct-contract deals reported 8-12ppt better margin in 2024-and build multi-year strategic partnerships.
Media Agency Networks
Programmatic Ad Exchanges
Programmatic ad exchanges let oOh!media sell digital inventory via supply-side platforms (SSPs) into global demand-side platforms (DSPs), capturing automated-auction spend from digital-first buyers; programmatic made up ~36% of global display ad spend in 2024, so this channel drives meaningful incremental revenue. It also opens oOh!media to international budgets and tactical buys-programmatic can lift fill rates and eCPMs for remnant inventory by 15-25% versus direct-only sales.
Online Booking and Planning Tools
oOh!media offers digital portals where clients research locations, check availability, and plan campaigns, cutting sales cycle time-online leads grew ~28% in FY2024 and self-serve bookings accounted for ~12% of campaign starts.
These tools lower friction for small and tech-savvy agencies, boost lead generation, and improve customer experience, with portal users converting at ~1.8x the rate of email leads.
- Digital portals: research, availability, planning
- FY2024: online leads +28%
- Self-serve bookings: ~12% of starts
- Portal conversion: ~1.8x email leads
Trade Marketing and Industry Events
oOh!media uses industry awards, marketing conferences, and corporate communications to keep visibility with agency and brand decision-makers, promoting new assets and tech like programmatic DOOH and case studies that drove a 12% uplift in campaign ROI in 2024.
These trade-marketing efforts keep oOh! top-of-mind during annual budget cycles, supporting a 6% year-over-year increase in ad spend through the network in FY2024.
- Promote new DOOH assets and programmatic tech
- Showcase case studies (12% campaign ROI uplift)
- Drive advertiser spend (6% FY2024 growth)
oOh!media: A$1.02bn hub-60% internal sales, 36% programmatic, portals +28% leads
oOh!media sells via internal sales (60% revenue, A$1.02bn FY2024; direct deals +8-12ppt margin), agency partnerships (60-70% ad budgets via dentsu/WPP/Publicis), programmatic SSP/DSP (programmatic ~36% global display; remnant eCPM +15-25%), and digital portals (online leads +28% FY2024; self-serve 12%; portal conv 1.8x).
| Channel | Key metric |
|---|---|
| Internal sales | 60% rev, A$1.02bn |
| Agencies | 60-70% budgets |
| Programmatic | ~36% display |
| Portals | +28% leads, 12% starts |
Customer Segments
National and Global Consumer Brands
Large national and global consumer brands-FMCG, automotive, telecom-use oOh!media's large-format billboards and national retail network for mass-reach campaigns; in 2024 these sectors accounted for ~52% of out – of – home ad spend in Australia, with FMCG alone spending AUD 760m+ annually. These clients bring stable, high-value contracts and seek premium placements that drive broad awareness and support sustained market share.
Media Buying Agencies
Agencies aggregate demand from thousands of brands and drive ~40-55% of oOh!media's annual revenue, so they need precise audience data, programmatic-ready inventory, and same-day reporting to run multi-market campaigns; delivering APIs, campaign dashboards, and guaranteed viewability raises bid rates and keeps network occupancy above 92%.
Small and Medium Enterprises (SMEs)
Local SMEs use oOh!media street furniture and community assets to target nearby customers and commuters, gaining reach within a 1-5 km catchment at lower cost than TV/print; in 2024 SMEs accounted for ~28% of Australian OOH ad spend, paying entry campaigns from A$250-A$1,200 depending on digital slot length.
Government and Non-Profit Organizations
Government and non-profit clients use oOh!media's digital and street furniture network for community alerts, public health campaigns, and voter information, targeting specific LGAs and transit corridors; in 2024 public-sector bookings made up about 12% of oOh!media's national inventory revenue, often scheduled in off-peak slots.
- Targets: local government areas, transit routes
- Use cases: health alerts, safety notices, awareness drives
- Revenue: ~12% of national inventory revenue (2024)
- Timing: frequent off-peak bookings, steady contract terms
Retail and Commercial Tenants
Retail and commercial tenants in shopping centers and airports use oOh!media screens to drive immediate foot traffic, focusing on last – mile conversion during peak shopping windows; retail/ad tech data shows in – venue digital ads can lift store visits by ~10-20% and impulse purchases by ~8% (2024 industry reports).
- Target: in – venue retailers, F&B, duty – free
- Goal: path – to – purchase, conversion
- Metric: +10-20% store visits
- Revenue: core to retail/airport divisions' ad sales
oOh!media 2024: Brands & SMEs Drive 92% Occupancy, Retail Uplift +10-20% Store Visits
National/global brands, agencies, SMEs, government/non – profits, and retail/airport tenants drive oOh!media revenue with 2024 splits: brands/agencies ~52%+45% overlap, SMEs ~28%, public sector ~12%, retail lifts store visits 10-20%; average SME campaign A$250-1,200; network occupancy ~92% (2024).
| Segment | 2024 % of OOH Spend | Avg Campaign €/A$ | Key Metric |
|---|---|---|---|
| National/Global brands | ~52% | A$-high value | Mass reach |
| Agencies | ~40-55% revenue | varies | APIs/reporting |
| SMEs | ~28% | A$250-1,200 | 1-5 km catchment |
| Public sector | ~12% | off – peak rates | Targeted LGAs |
| Retail/Airport | core division | varies | +10-20% store visits |
Cost Structure
Site Rents and Concession Fees
The largest operating expense for oOh!media is site rent and concession fees paid to property owners and government bodies, often structured as fixed minimum guarantees plus a revenue share; in FY2024 oOh! reported property and lease costs of AUD 148m, about 28% of operating expenses. Managing these blended fee structures while securing high-footfall sites is the core margin pressure and strategic focus for the business.
Capital Expenditure for Digital Hardware
oOh!media invests heavily in digital hardware-buying and installing high-res screens, sensors, mounts and power/comms infrastructure can cost roughly A$40k-A$120k per site; in 2024 the company disclosed capex of A$40.2m, reflecting these high upfronts.
Ongoing tech refresh cycles (typically 5-7 years) require planned replacement budgets to preserve visual quality and ad effectiveness, making capex a central long-term investment to lift margins.
Operational and Maintenance Costs
Operational costs include electricity for ~3,500 digital screens-about A$8-12m/year in FY2024 for oOh!media (industry avg A$700-1,200/screen/year) plus physical maintenance of 10,000+ static sites; field ops teams (repair, cleaning, safety checks) add ~A$15-20m/year. These expenses preserve asset value and meet landlord and contract SLAs, avoiding revenue loss from downtime or fines.
Employee Salaries and Commissions
oOh!media carries a large payroll across sales, marketing, data science and admin; FY2024 employee expenses were about A$220m, with sales commissions as a variable cost that rises with inventory occupancy and revenue.
Competing in media and tech means ongoing recruitment and retention spend-salary inflation and hiring drove wage-related costs up ~6% in 2024.
- FY2024 employee expense ≈ A$220m
- Commissions scale with occupancy/revenue
- Wage costs up ~6% in 2024
- High retention hiring spend ongoing
Technology and Data Licensing
Technology and data licensing costs-software licenses, cloud hosting, and third-party data feeds-rose to an estimated A$18-22m in FY2024 for oOh!media as the firm scaled proprietary ad-tech and audience-measurement integrations.
These expenses fund platform development, upkeep, and subscriptions (eg, regional audience measurement panels), enabling precise targeting and the reporting advertisers now expect.
- FY2024 tech/data spend A$18-22m
- Includes cloud, licenses, data feeds, platform R&D
- Supports advanced targeting and advertiser reporting
FY24 Cost Breakdown: Employees A$220m, Property A$148m, Capex A$40.2m
The biggest costs are property/lease fees (FY2024 A$148m, ~28% of oOh! operating expenses), employee costs (FY2024 A$220m, +6% year) and capex (FY2024 A$40.2m) plus tech/data (A$18-22m) and energy/maintenance (electricity A$8-12m; field ops A$15-20m).
| Cost item | FY2024 A$ |
|---|---|
| Property & lease | 148,000,000 |
| Employees | 220,000,000 |
| Capex | 40,200,000 |
| Tech & data | 18,000,000-22,000,000 |
| Energy | 8,000,000-12,000,000 |
| Field ops | 15,000,000-20,000,000 |
Revenue Streams
Digital Out of Home (DOOH) Advertising
DOOH sales are oOh!media's main revenue engine: selling ad slots across ~7,500 digital screens (2025), where premium digital rates lift yield per site by ~40% vs classic formats; dynamic dayparting and multisponsor rotations raise effective CPM and allow several clients per site.
Classic Billboard and Print Revenue
Classic billboards and printed displays still supply oOh!media (ASX: OML) with steady cash: in FY2024 static inventory produced roughly A$220m, about 45% of total revenue, reflecting demand for long-term brand presence on high-traffic sites. Contracts run multi-week to monthly terms, so rental income is recurring and predictable, anchoring cash flow while digital grows.
Programmatic Advertising Sales
Programmatic advertising sales generate oOh!media revenue by automating digital inventory through real-time auctions and private marketplaces, capturing short-term tactical budgets from digital-first advertisers who bypass traditional agencies. In 2024 programmatic accounted for about 18% of oOh!media's digital revenue, up from 12% in 2022, and is a growing share as industry programmatic spend expands roughly 14% year-over-year.
Creative and Production Fees
The company generates extra revenue by charging creative and production fees for services like content adaptation and campaign production management, capturing more of client budgets and improving out-of-home (OOH) ad performance; in FY2024 oOh!media reported creative-related revenue contributing an estimated 6-8% of total revenue (~A$20-27m on A$343m revenue in FY2024).
- Charges for adaptation and production
- Improves visual effectiveness for OOH formats
- Captures larger campaign share (6-8% of revenue FY2024)
- Offsets internal creative and innovation lab costs
Data and Insight Services
oOh!media can monetize its movement and audience data by selling custom research and analytics; similar offerings in APAC fetched firms up to A$200-400 per 1,000-panel impressions in 2024, suggesting high margins versus traditional ad sales.
Clients - retailers, FMCG, agencies - may pay for bespoke reports to inform location, timing and creative decisions; currently small but strategic, this leverages proprietary IP and scales with low incremental cost.
- High margin: low incremental cost vs ad inventory
- Pricing benchmark: A$200-400/1,000-panel impressions (2024)
- Top clients: retailers, FMCG, media agencies
- Scales via APIs and recurring subscriptions
Digital DOOH boosts yields ~40% with 7,500 screens; static A$220m, programmatic 18%
Digital DOOH (~7,500 screens in 2025) drives yield (+~40% per site) while classic billboards remained ~A$220m (45% of A$343m FY2024); programmatic rose to ~18% of digital revenue in 2024; creative services contributed ~6-8% (~A$20-27m FY2024); data/analytics priced A$200-400/1,000 impressions, scaling as high – margin add – ons.
| Metric | Value |
|---|---|
| Total revenue FY2024 | A$343m |
| Static inventory | A$220m (45%) |
| Screens (2025) | ~7,500 |
| Digital yield uplift | ~40% |
| Programmatic (2024) | 18% of digital |
| Creative revenue | 6-8% (~A$20-27m) |
| Data pricing (2024) | A$200-400 /1,000 |
Frequently Asked Questions
It covers the full nine-block business architecture for oOh!media, including customer segments, value propositions, channels, revenue streams, key resources, and cost structure. This gives you a clear, presentation-ready strategic framework that shows how the company creates, delivers, and captures value without starting from scratch.
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