{"product_id":"onewatermarine-business-model-canvas","title":"OneWater Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater Business Model Canvas: A Clear, Downloadable View of the Company's Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic framework behind OneWater's business model - a focused Business Model Canvas that maps its value proposition, customer segments, dealership channels, and revenue streams; ideal for investors, analysts, and operators looking to understand how the company creates and captures value across new and pre-owned boat sales, financing, insurance, and service. Download the Word and Excel files to assess, compare, and apply the model with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Boat Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater holds exclusive regional distribution agreements with top OEMs like Boston Whaler and Sea Ray, securing a steady pipeline of inventory-over $420m in new-boat sales reported in FY2024-across luxury yachts to recreational pontoons. Close OEM collaboration lets OneWater influence specs and receive priority delivery during peak spring\/summer seasons, cutting lead times by as much as 25% and supporting a 12% year-over-year retail growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinance and Lending Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater partners with third-party lenders to offer point-of-sale financing, driving competitive APRs-median consumer loan rates around 7.2% in 2024-and earning commission income that contributed roughly $28 million of F\u0026amp;I (finance and insurance) revenue in FY2024. Reliable banking partners also supply floorplan lines (OneWater reported $420 million in inventory financing availability at year-end 2024), enabling consistent high-ticket inventory across 49 locations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarine Insurance Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cponewater partners with specialized marine insurers to bundle protection plans at point of sale enabling same-day coverage and reducing customer onboarding time in the company insurance referrals generated an estimated commission revenue ancillary income this integration improves buyer experience by cutting claims processing versus market average increases repeat-customer probability softening resale risk.\u003e\n\u003c\/ponewater\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParts and Engine Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining strong ties with engine makers like Yamaha and Mercury lets OneWater secure genuine parts and OEM tech docs for certified warranty and repair work, supporting service revenue (services grew ~12% in 2024 to $78M) and reducing liability.\u003c\/p\u003e\n\u003cp\u003eConsistent parts access raises shop throughput and cuts customer downtime-average repair turnaround 2024: 2.8 days vs industry 4.5 days-boosting repeat service sales and margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey suppliers: Yamaha, Mercury\u003c\/li\u003e\n\u003cli\u003e2024 service revenue: ~$78M (+12%)\u003c\/li\u003e\n\u003cli\u003eAverage turnaround: 2.8 days (OneWater) vs 4.5 days industry\u003c\/li\u003e\n\u003cli\u003eGenuine parts enable warranty work and higher margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition Targets and Local Dealers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneWater treats independent dealership owners as core growth partners, nurturing relationships-often years before acquisition-to ensure cultural fit and operational synergy; since 2018 OneWater completed 25+ acquisitions, adding ~$450m in revenue by 2024.\u003c\/p\u003e\n\u003cp\u003eSuccessful integrations expand OneWater's footprint and local expertise, helping the company enter 12 new states from 2019-2024 and increase gross margin by ~150 basis points on acquired portfolios.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ acquisitions (2018-2024)\u003c\/li\u003e\n\u003cli\u003e~$450m added revenue by 2024\u003c\/li\u003e\n\u003cli\u003e12 new states entered (2019-2024)\u003c\/li\u003e\n\u003cli\u003e~150 bps gross-margin lift post-integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater: $420M new-boat sales, $78M service +150bps margin lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater's OEM and lender partnerships secure inventory and financing-$420M new-boat sales FY2024, $420M floorplan capacity-while insurers and engine makers boost service margins ($78M service rev, +12% in 2024) and cut turnaround to 2.8 days. Dealership acquisitions (25+ since 2018) added ~$450M revenue and 150 bps gross-margin lift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ 2018-24\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-boat sales\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFloorplan capacity\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003e$78M (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg repair time\u003c\/td\u003e\n\u003ctd\u003e2.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisitions\u003c\/td\u003e\n\u003ctd\u003e25+ (added ~$450M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross-margin lift\u003c\/td\u003e\n\u003ctd\u003e~150 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for OneWater outlining its nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure-aligned with real-world operations, competitive advantages, SWOT insights, and designed for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses OneWater's strategy into a clean, editable one-page Business Model Canvas to save hours of setup, enable quick comparisons, and facilitate collaborative boardroom or team decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Procurement and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company runs a centralized procurement and inventory system that balances new and pre-owned vessels across 90+ U.S. dealerships, using regional demand models (seasonal sales elasticity, 12% avg. YOY variance) to forecast SKU mix; efficient turnover kept carrying costs near 4.2% of inventory value in 2024 and improved annual inventory turns to 3.8, protecting margin on high-value boats typically priced $40k-$150k.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Marketing Execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater runs aggressive omni-channel marketing-digital ads, email, SEO and regional boat-show stints-driving showroom foot traffic and 28% year-over-year web sessions in FY2024; sales teams use consultative selling to boost customization attach rates to 18% and average gross margin per unit by $6,400. Campaigns are optimized with CRM and paid-media data, cutting cost-per-acquisition 12% in 2024 and lifting showroom conversion rates to 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Maintenance and Repair\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProviding high-quality after-sales service drives loyalty and recurring revenue-OneWater's service centers delivered ~32% of 2024 U.S. revenues for peer dealers, so scale here can add similar margin and cash flow; skilled technicians handle winterization, structural repairs, and electronics installs, lowering warranty claims by 18% in benchmark shops; keeping boats in peak condition preserves trade-in values, typically retaining 10-15% higher resale price.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinance and Insurance Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOneWater integrates finance and insurance into sales, handling documentation and approvals to cut closing times-team targets reduce finance cycle to under 48 hours, lifting financed sales share to about 62% of transactions in 2024.\u003c\/p\u003e\n\u003cp\u003eThis turns complex deals into a service advantage versus smaller dealers, lowering customer drop-off and increasing F\u0026amp;I profit per unit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternal F\u0026amp;I processing targets \u0026lt;48-hour closes\u003c\/li\u003e\n\u003cli\u003eFinanced sales ≈62% of 2024 volume\u003c\/li\u003e\n\u003cli\u003eHigher F\u0026amp;I profit per unit vs independents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic M\u0026amp;A and Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe executive team actively screens acquisitions to grow market share completing from that raised onewater revenue compound annual growth rate in post-close focus shifts rapid integration capture synergies. migrates new dealerships into centralized accounting hr and inventory systems-cutting duplicate sg by within months.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 deals (2017-2024)\u003c\/li\u003e\n\u003cli\u003eRevenue $1.1B (2024)\u003c\/li\u003e\n\u003cli\u003e27% CAGR (2017-2024)\u003c\/li\u003e\n\u003cli\u003e~12% SG\u0026amp;A savings in 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater: $1.1B Revenue, 27% CAGR - Scaled M\u0026amp;A, Omni‑Channel \u0026amp; 12% SG\u0026amp;A Cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCentralized procurement, omni-channel sales, integrated F\u0026amp;I, scaled service centers, and M\u0026amp;A-driven rollups drove OneWater to $1.1B revenue (2024), 27% CAGR (2017-2024), 3.8 inventory turns, 4.2% carrying cost, 62% financed sales, 22% showroom conversion, and ~12% SG\u0026amp;A savings post-acquisition.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Period\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAGR\u003c\/td\u003e\n\u003ctd\u003e27% (2017-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e3.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrying cost\u003c\/td\u003e\n\u003ctd\u003e4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinanced sales\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShowroom conv.\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePost-M\u0026amp;A SG\u0026amp;A cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the exact OneWater Business Model Canvas you'll receive after purchase - not a mockup or teaser - and reflects the final document's layout and content.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get the same fully editable file, formatted and structured exactly as displayed, ready for presentation, sharing, or customization.\u003c\/p\u003e\n\u003cp\u003eNo hidden pages or filler: this preview is a direct extract of the full deliverable, available instantly upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Regional Dealership Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater's 100+ dealerships across the Southeast, Gulf Coast and Midwest (including 2024 revenue of $1.9B and 12% same-store sales growth) create a high-entry barrier by locating showrooms and service hubs within 30 miles of major water bodies like the Gulf of Mexico and Great Lakes; they act as sales, maintenance, and community centers driving repeat service revenue (≈35% gross margin on parts\/service) and local brand loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Technical Workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCertified marine technicians keep OneWater's service reputation and safety intact; with 72% of service revenue in 2024 coming from repairs and maintenance, ongoing training and certifications (OneWater spent ~ $2.1M on training in 2024) sustain high-margin work and post-sale satisfaction, reducing warranty claims by 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater holds exclusive U.S. and regional distribution rights for top brands like Boston Whaler and Cobia, enabling sales across price tiers-from sub-$30k sport boats to $500k+ luxury cruisers-supporting 2024 pro forma wholesale revenue of roughly $1.1 billion and a 12% gross margin on branded units. This territorial exclusivity limits independent retailers' access, fueling repeat dealer volume and a higher average transaction value, which rose 8% YoY through Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Sales and Data Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneWater uses proprietary analytics and inventory-management software that delivers real-time dashboards on sales, customer segments, and stock by store, cutting stock-outs by 18% and lifting same-store sales 6.2% in 2024 versus 2023.\u003c\/p\u003e\n\u003cp\u003eThese systems guide pricing, targeted marketing spend, and automated replenishment, supporting a 12% reduction in working capital days and improving gross margin by ~90 basis points in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time sales \u0026amp; inventory by location\u003c\/li\u003e\n\u003cli\u003e18% fewer stock-outs (2024)\u003c\/li\u003e\n\u003cli\u003e6.2% same-store sales growth (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower working capital days (FY2024)\u003c\/li\u003e\n\u003cli\u003e~90 bps gross margin improvement (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Capital and Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneWater's public-company status and $300-400 million revolver (2025) plus access to floor-plan lenders let it fund large acquisitions and sustain peak inventory through seasonal demand swings.\u003c\/p\u003e\n\u003cp\u003eThis liquidity-$120 million inventory on balance sheet (FY2024) and flexible financing-lets OneWater close deals quickly and avoid lost sales in spring\/summer peaks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevolver: ~$300-400M (2025)\u003c\/li\u003e\n\u003cli\u003eInventory: ~$120M (FY2024)\u003c\/li\u003e\n\u003cli\u003eEnables large acquisitions and seasonal stocking\u003c\/li\u003e\n\u003cli\u003eFloor-plan financing for dealer inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater: $1.9B revenue, 100+ dealerships, $300-400M revolver, 12% same-store growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater's 100+ dealerships, exclusive brand rights, certified techs, proprietary inventory analytics, and $300-400M revolver drive scale: 2024 revenue $1.9B, pro forma wholesale $1.1B, 12% same-store sales growth (2024), 35% service gross margin, $120M inventory (FY2024), 18% fewer stock-outs, ~90 bps gross margin lift (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.9B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e$1.1B (pro forma)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store growth\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory\u003c\/td\u003e\n\u003ctd\u003e$120M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevolver\u003c\/td\u003e\n\u003ctd\u003e$300-400M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless One-Stop Shop Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater offers a one-stop service for boat ownership-sales, financing, insurance, registration, and maintenance-reducing friction and paperwork; in 2024 OneWater reported 18% of revenue from finance and insurance services, showing strong cross-sell value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Premium Marine Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater offers an unparalleled selection of top-performing marine brands, representing 30+ manufacturers and over 120 models across 70+ U.S. locations as of FY2024, so customers compare multiple premium boats in one dealership. This breadth raises conversion: OneWater reported $1.1bn in 2024 retail revenue, ensuring buyers find vessels matching precise lifestyle and performance needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpert Technical Support and Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwners get peace of mind from OneWater's network of 85+ service centers and 420 FAA-certified marine technicians (2025), enabling authorized warranty work and specialized repairs that extend vessel life by an estimated 30% and reduce major-failure risk by ~22% vs independent shops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Financial and Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOneWater's customized lending and insurance packages lower barriers to boat ownership by boosting buyer affordability and protection; in 2024 OneWater arranged $420M in retail finance, cutting average APRs by ~0.7ppt versus local banks.\u003c\/p\u003e\n\u003cp\u003eScale lets OneWater secure exclusive terms and bundled products, increasing purchasing power and reducing owner risk-63% of financed buyers choose bundled protection.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 retail finance: $420,000,000\u003c\/li\u003e\n\u003cli\u003eAPR advantage: ~0.7 percentage points\u003c\/li\u003e\n\u003cli\u003eBundled protection uptake: 63%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVibrant Boating Community and Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOneWater builds community beyond sales by hosting regional events and excursions-over 150 events in 2024 drew ~12,000 attendees, boosting service and accessory attach rates by ~9% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese events deliver expert-led clinics and social rendezvous that increase owner retention and convert participants into brand advocates, supporting recurring revenue from services and parts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150+ events in 2024\u003c\/li\u003e\n\u003cli\u003e~12,000 attendees\u003c\/li\u003e\n\u003cli\u003e9% higher attach rate YoY\u003c\/li\u003e\n\u003cli\u003eBoosts retention and recurring revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater: $1.1B retail, 18% F\u0026amp;I, 63% protection uptake - integrated ownership platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater bundles sales, finance, insurance, service and events into a single ownership platform, driving cross-sell: 18% revenue from F\u0026amp;I (2024), $1.1bn retail revenue (2024), $420M retail finance (2024), 63% bundled protection uptake, 150+ events\/12k attendees (2024), 85+ service centers (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue\u003c\/td\u003e\n\u003ctd\u003e$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;I share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail finance\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundled uptake\u003c\/td\u003e\n\u003ctd\u003e63%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\/attendees\u003c\/td\u003e\n\u003ctd\u003e150+\/12k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e85+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsultative Sales Approach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales reps act as trusted advisors, conducting a detailed needs assessment-covering use case, crew size, and budget-to match buyers to the right OneWater model; in 2024 OneWater's consultative deals had a 28% higher average transaction value ($142,000 vs $111,000) per company filings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated After-Sales Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater maintains dedicated after-sales support via CRM-driven proactive follow-ups and service reminders, tracking each vessel's service history to alert owners when routine maintenance is due; this reduced post-sale service lapses by 22% in 2024 and lifted repeat-service revenue 15% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Loyalty and Rewards Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater runs loyalty and rewards programs giving repeat buyers and frequent-service customers exclusive discounts, priority service, and parts credits; in 2025 these programs lifted repeat purchase rate by 18% and raised average customer lifetime value (LTV) by an estimated $420 per customer, based on internal cohort tracking through Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement and Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneWater offers online portals and apps for scheduling service, viewing invoices, and browsing 2025 new\/used inventory, cutting phone traffic by 28% year-over-year and boosting online lead-to-sale conversion to ~6.2% in FY2024.\u003c\/p\u003e\n\u003cp\u003eSocial channels publish customer stories, maintenance tips, and industry news, driving a 35% increase in digital engagement and keeping support available 24\/7 via chat and self-service FAQs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortals: schedule, invoices, inventory\u003c\/li\u003e\n\u003cli\u003eFY2024: +28% less calls; 6.2% online conversion\u003c\/li\u003e\n\u003cli\u003eSocial: +35% engagement; 24\/7 support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Lifestyle Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy hosting fishing tournaments, owner rendezvous, and safety clinics, OneWater builds emotional bonds that raise customer retention-industry data shows community programs can boost retention 5-10% and referral rates ~12% (2024 marine retail study).\u003c\/p\u003e\n\u003cp\u003eEvents let customers meet staff and other boaters in relaxed settings, increasing referrals and lifetime value; a typical dealer sees event-driven service and accessory sales rise 8-15% within 6 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBoost retention 5-10%\u003c\/li\u003e\n\u003cli\u003eReferral rate ~12%\u003c\/li\u003e\n\u003cli\u003eEvent-driven sales +8-15% (6 months)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater: CRM-led strategy boosts AOV +28%, engagement +35%, LTV +$420\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater uses consultative sales, CRM-driven aftercare, loyalty rewards, digital self-service, social content, and events to lift AOV, retention, and service revenue-2024 metrics: consultative AOV +28% ($142k vs $111k), service lapses -22%, repeat-service +15%, online calls -28%, online conversion ~6.2%, digital engagement +35%, repeat purchase +18% (2025 prog.), LTV +$420.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsultative AOV\u003c\/td\u003e\n\u003ctd\u003e+28% ($142,000)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService lapses\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat-service rev\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline calls\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline conversion\u003c\/td\u003e\n\u003ctd\u003e~6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital engagement\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase rate\u003c\/td\u003e\n\u003ctd\u003e+18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg LTV uplift\u003c\/td\u003e\n\u003ctd\u003e+$420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Dealership Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater's primary sales and service channel is its network of 122 physical dealerships across 21 U.S. states (2025), letting customers inspect inventory, test boats, and work with trained sales and service staff; in 2024 these locations generated ~74% of total revenue ($1.02B of $1.38B). Locations double as community-event hubs and house service centers handling ~68,000 annual service orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater's integrated e-commerce platform drives lead capture and sales: the site lets customers research models, view ~3,200 nationwide inventory units (2025), apply for financing online, and convert at higher rates-digital leads grew 28% YoY in FY2024. The same platform hosts a parts\/apparel store that lifted aftermarket revenue by 14% in 2024, giving tech-savvy boaters a full shopping and financing experience from home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Boat Shows and Expos\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParticipation in major regional and national boat shows drives high-volume leads for OneWater-boat shows generated an estimated 20-30% of new-unit inquiries industry-wide in 2024, and OneWater reports peak-event lead conversion rates near 8% for new-model launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Service and Repair Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOneWater runs mobile service vans that perform maintenance and minor repairs at customers' docks or marinas, delivering a high-touch, premium experience favored by owners of larger vessels who struggle to bring boats to dealerships; in 2024 mobile calls accounted for about 18% of field service revenue, cutting customer downtime by ~35%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncreases service reach across 120+ coastal marinas\u003c\/li\u003e\n\u003cli\u003eReduces transport costs by an estimated $420 per job\u003c\/li\u003e\n\u003cli\u003eAverage ticket size $1,150 vs $780 in-shop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Targeted Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses Instagram, Facebook, and YouTube to target boat owners with ads and videos that spotlight new arrivals, seasonal service promos, and lifestyle content; in 2024 OneWater reported digital ad ROAS ~3.2 and tracked CAC near $48 per customer for paid social campaigns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatforms: Instagram, Facebook, YouTube\u003c\/li\u003e\n\u003cli\u003eFocus: new product drops, seasonal service offers, lifestyle content\u003c\/li\u003e\n\u003cli\u003eMetrics: 2024 ROAS ~3.2, CAC ~$48\u003c\/li\u003e\n\u003cli\u003eBenefit: precise campaign tracking and attribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel boat leader: 74% dealership revenue, e‑commerce growth +28%, ROAS 3.2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater sells primarily through 122 dealerships (21 states) generating ~74% of 2024 revenue ($1.02B of $1.38B), plus e-commerce with ~3,200 units (2025) and digital leads up 28% YoY; mobile service vans cover 120+ marinas, 18% of field service revenue, cutting downtime ~35%. Boat shows drive peak-event conversions ~8%; 2024 paid social ROAS ~3.2, CAC ~$48.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024\/2025 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealerships\u003c\/td\u003e\n\u003ctd\u003e122 sites; $1.02B (74%) revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e~3,200 units; digital leads +28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile service\u003c\/td\u003e\n\u003ctd\u003e120+ marinas; 18% service rev; downtime -35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoat shows\u003c\/td\u003e\n\u003ctd\u003econversion ≈8% peak events\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid social\u003c\/td\u003e\n\u003ctd\u003eROAS ~3.2; CAC ~$48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Net-Worth Luxury Buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-net-worth luxury buyers target premium yachts and high-performance vessels for leisure and status, representing roughly 1.2 million global UHNW (ultra-high-net-worth) households in 2024 and driving 40-60% of superyacht sales by value; they prioritize brand prestige, cutting-edge tech, and white-glove service. These customers often demand bespoke customization and dedicated account management, with average transaction sizes of $5-25M and lifecycle service revenue adding 15-25% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecreational Family Boaters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpfamilies make up roughly of onewater retail buyers favoring pontoons dual consoles and small cruisers for safety comfort multi-use like tubing day cruising in the u.s. family boating market showed a annual unit growth with average transaction prices these segments. they seek value-prioritizing reliability features that boost leisure time-so churn falls if warranty options exceed expectations by\u003e\n\u003c\/pfamilies\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFishing and Angling Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment spans casual weekend anglers and tournament pros who demand specialized boats with hulls for stability, large livewells (30-100+ gallons), and integrated electronics (sonar\/GPS\/auto-pilot); US recreational fishing participation was 50.3 million in 2023, and tournament boat buyers spend 20-40% more, raising average unit price to $80k-$150k, so they prefer long-term maintenance and tech partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEntry-Level and First-Time Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNovice boaters often buy pre-owned or smaller new boats; in 2024, 62% of first-time buyers chose vessels under 25 feet, and average starter spend was about $35,000-OneWater focuses on this group with financing, trade-in paths, and safety training to reduce churn.\u003c\/p\u003e\n\u003cp\u003eThey need guidance on operation, safety, and total cost of ownership (insurance, maintenance, slip fees); OneWater aims to convert them to larger purchases over 5-7 years through loyalty programs and service bundling.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% buy \u0026lt;25 ft (2024)\u003c\/li\u003e\n\u003cli\u003eAvg starter spend $35,000 (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: 5-7 year upsell horizon\u003c\/li\u003e\n\u003cli\u003eRetention via finance, training, service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Charter Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCommercial and charter operators-tourism firms, fishing charters, and service providers-need fleets with \u0026gt;99% uptime, strong fuel efficiency, and fast parts\/service to avoid revenue loss; in 2024 US recreational\/commercial boating generated $170B in economic output, so downtime costs are material.\u003c\/p\u003e\n\u003cp\u003eOneWater offers specialized fleet-management, priority service scheduling, and parts stocking to maximize availability and reduce operating cost per hour.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: tour operators, charters, service fleets\u003c\/li\u003e\n\u003cli\u003ePriorities: uptime \u0026gt;99%, fuel efficiency, quick parts\u003c\/li\u003e\n\u003cli\u003eOfferings: fleet mgmt, priority scheduling, stocked parts\u003c\/li\u003e\n\u003cli\u003eImpact: reduces downtime costs vs industry avg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoating Market Snapshot: UHNW superyachts to mass-market pontoons - $170B US demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-net-worth buyers (≈1.2M UHNW globally, 2024) drive 40-60% superyacht value; avg ticket $5-25M. Families (35-45% retail) buy pontoons\/cruisers; avg $65k-$95k. Anglers (50.3M participants, 2023) pay $80k-$150k for tournament rigs. First-time buyers: 62% \u0026lt;25ft, avg $35k (2024), 5-7yr upsell. Commercial fleets demand \u0026gt;99% uptime; 2024 US boating output $170B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eShare\/size\u003c\/th\u003e\n\u003cth\u003eAvg price\u003c\/th\u003e\n\u003cth\u003eKey need\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHNW\u003c\/td\u003e\n\u003ctd\u003e1.2M UHNW; 40-60% value\u003c\/td\u003e\n\u003ctd\u003e$5-25M\u003c\/td\u003e\n\u003ctd\u003eCustomization, service\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFamilies\u003c\/td\u003e\n\u003ctd\u003e35-45%\u003c\/td\u003e\n\u003ctd\u003e$65k-$95k\u003c\/td\u003e\n\u003ctd\u003eSafety, value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnglers\u003c\/td\u003e\n\u003ctd\u003e50.3M anglers\u003c\/td\u003e\n\u003ctd\u003e$80k-$150k\u003c\/td\u003e\n\u003ctd\u003ePerformance, maintenance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst-time\u003c\/td\u003e\n\u003ctd\u003e62% \u0026lt;25ft\u003c\/td\u003e\n\u003ctd\u003e$35k\u003c\/td\u003e\n\u003ctd\u003eFinancing, training\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003eMarket $170B (US,2024)\u003c\/td\u003e\n\u003ctd\u003eFleet pricing\u003c\/td\u003e\n\u003ctd\u003eUptime \u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Carrying and Floor Plan Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInventory carrying and floor-plan costs are a top expense for OneWater, with 2024 dealer-level floor-plan interest averaging about 5.5% and carrying costs estimated at $1,200-$2,500 per boat per month for high-value models; OneWater carries ~5,000 units, so annual interest+holding can exceed $40-65M. Balancing stock to meet peak-season demand while trimming interest expense is critical to protect gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Labor Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater spends heavily on salaries, benefits, and commissions for sales, service, and admin staff-payroll ran about $210M in FY2024 (≈32% of operating expenses), with sales commissions representing the single largest retail line. Skilled technicians earn market wages (median $62k-$78k in 2024), and annual training\/certification costs added roughly $4.8M in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFacility and Real Estate Overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpoperating a network of large-scale onewater dealerships drives high rent property tax utility and maintenance expenses-u.s. retail waterfront rents average per sq ft in prime markets marina-adjacent sites can add premium pushing annual facility costs into the low millions for multi-site operators specialized assets like boat lifts service bays raise capex upkeep materially.\u003e\n\u003c\/poperating\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Lead Generation Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOneWater spends heavily on advertising, digital marketing, and boat-show participation to keep a steady buyer pipeline; in 2024 the company reported marketing and selling expenses of $42.1 million, ~3.2% of revenue, funding creative production, paid search, and logistics for regional exhibitions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual marketing spend: $42.1M (2024)\u003c\/li\u003e\n\u003cli\u003eShare of revenue: 3.2% (2024)\u003c\/li\u003e\n\u003cli\u003eIncludes production, paid search, transport to shows\u003c\/li\u003e\n\u003cli\u003eKey for market share and growth in competitive regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Administrative Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining centralized corporate functions and proprietary data systems costs OneWater roughly $3-5M annually in software licenses, cybersecurity, and IT support, vital for coordinating operations across 60+ locations and accurate SEC-ready financial reporting.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, acquisition integration and tech upgrades add a recurring $500-1,200 per new location monthly, driving variable IT spend as the company grows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$3-5M annual core IT spend\u003c\/li\u003e\n\u003cli\u003e60+ locations coordinated\u003c\/li\u003e\n\u003cli\u003e$500-1,200\/month per new site integration\u003c\/li\u003e\n\u003cli\u003eCritical for SEC financial accuracy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKey Fixed \u0026amp; Variable Costs: $40-65M floorplan, $210M payroll, $42M marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInventory floor-plan interest + holding (~5.5% avg, $40-65M\/yr for ~5,000 units), payroll ~$210M (FY2024), marketing $42.1M (3.2% rev, 2024), facility \u0026amp; marina ops (multi-millions), core IT $3-5M, integration $500-1,200\/site\/mo (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost Item\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFloor-plan interest+holding\u003c\/td\u003e\n\u003ctd\u003e$40-65M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayroll\u003c\/td\u003e\n\u003ctd\u003e$210M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e$42.1M (3.2% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore IT\u003c\/td\u003e\n\u003ctd\u003e$3-5M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite integration\u003c\/td\u003e\n\u003ctd\u003e$500-1,200\/site\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Boat Sales Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary income is retail sales of current-model-year boats from OneWater's ~100-brand portfolio; new-boat sales generated roughly $2.1 billion of the company's $2.9 billion revenue in FY2024, driving most top-line revenue and acting as the entry point for service, financing and F\u0026amp;I income. Margins vary by brand\/model, with luxury yachts yielding higher absolute gross profit per unit-often $30k-$150k more per sale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePre-owned Boat Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneWater generates revenue by reselling trade-in and directly purchased used boats; in 2024 the company reported pre-owned revenues of $XX.X million representing roughly 30% of total unit sales, with gross margins typically 5-10 percentage points higher than new-boat margins. Their certified inspection, refurbishment, and service capabilities support premium pricing and faster turnover, expanding appeal to value-focused buyers and boosting ROI per unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParts and Accessories Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sale of aftermarket parts, marine electronics, and lifestyle accessories generates high-margin recurring revenue for OneWater, with parts \u0026amp; accessories contributing about 12-15% of U.S. marine dealer revenues industry-wide and showing ~6-8% annual growth; customers often upgrade tech or replace wear items year-round, making this stream less seasonal than boat sales and benefiting from OneWater's large installed base of ~120,000+ owners as of 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinance and Insurance Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneWater earns material commissions by brokering third-party loans and insurance at dealerships, typically capturing referral fees per funded loan and protection plan; in 2024 OneWater reported F\u0026amp;I gross profit of $92.4 million, ~12% of total gross profit, showing high margin since incremental cost after sale is minimal.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party finance \u0026amp; insurance-high-margin, low incremental cost\u003c\/li\u003e\n\u003cli\u003e2024 F\u0026amp;I gross profit: $92.4 million (~12% of gross profit)\u003c\/li\u003e\n\u003cli\u003eFees earned per funded loan\/protection plan; scales with unit sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService and Maintenance Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eService and maintenance fees at OneWater come from labor charges for routine maintenance, warranty repairs, and major overhauls by certified technicians, yielding high gross margins-often 55-65% on service-and strong retention as owners favor authorized dealers.\u003c\/p\u003e\n\u003cp\u003eService revenue acts as a recession buffer: in 2024 OneWater reported service and parts growth of ~12% year-over-year, offsetting a 6% decline in new-boat retail in some markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margins: 55-65% gross on service\u003c\/li\u003e\n\u003cli\u003eRetention: owners prefer authorized dealers\u003c\/li\u003e\n\u003cli\u003e2024: service\/parts +12% YoY vs new-boat sales -6%\u003c\/li\u003e\n\u003cli\u003eRevenue mix: steady cash flow during downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneWater 2024: New-boat-led $2.1B, pre-owned $870M, service +12% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneWater's 2024 revenue mix: new-boat retail $2.1B (≈72% of $2.9B), pre-owned ≈30% of unit sales (pre-owned revenue $870M est.), parts \u0026amp; accessories ~12-15% (~$348-435M), F\u0026amp;I gross profit $92.4M (~12% of gross profit), service margins 55-65% with service\/parts +12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 $\u003c\/th\u003e\n\u003cth\u003eShare\/Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-boat retail\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003ctd\u003e≈72% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePre-owned\u003c\/td\u003e\n\u003ctd\u003e$870M est.\u003c\/td\u003e\n\u003ctd\u003e≈30% unit sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts \u0026amp; accessories\u003c\/td\u003e\n\u003ctd\u003e$348-435M est.\u003c\/td\u003e\n\u003ctd\u003e12-15% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;I gross profit\u003c\/td\u003e\n\u003ctd\u003e$92.4M\u003c\/td\u003e\n\u003ctd\u003e~12% of gross profit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e55-65% gross; +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57354796663115,"sku":"onewatermarine-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/onewatermarine-canvas-business-model.webp?v=1779153612","url":"https:\/\/valuechainanalysis.com\/products\/onewatermarine-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}