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OdontoPrev Business Model Canvas: A Clear View of Growth, Value, and Revenue Drivers
Explore the strategic structure behind OdontoPrev's business model-this Business Model Canvas shows how the company delivers value through accessible dental plans, a broad accredited network, and efficient plan management; ideal for investors, analysts, and operators looking for practical insight. Download the full Word & Excel canvas to review all nine blocks, the company's monetization logic, and the key business levers that shape its position in Brazil's dental benefits market.
Partnerships
Accredited Dental Network
Odontoprev sustains care delivery via its UNNA platform with over 31,000 accredited dentists across Brazil, who provide clinical services to 10+ million beneficiaries and follow standardized quality protocols; this network secures nationwide geographic coverage and supports tiered plan offerings while keeping cost per claim predictable-average revenue per beneficiary in 2024 was BRL 120, helping underwrite network operations.
Strategic Banking Alliances
Insurance Brokers and Consultants
OdontoPrev works with 1,200+ independent insurance brokers and 350+ specialized health consultants across Brazil to sell tailored corporate dental plans; these channels accounted for about 62% of its 2024 B2B revenue (R$1.1 billion of R$1.77 billion total dental services revenue). Strong distributor ties secure large-volume contracts-top 50 broker partners deliver roughly 38% of corporate membership growth.
Technology and Software Providers
Partnerships with IT infrastructure and software developers let Odontoprev keep and scale its proprietary claims-management system, supporting mobile apps and tele-dentistry; in 2024 the platform processed over 30 million transactions monthly, reducing claim cycle time by ~22% year-over-year.
Reliable tech vendors provide the uptime and processing capacity needed for peak loads (99.95% SLA) and helped cut IT costs per claim by ~12% in 2024.
- 30M+ monthly transactions (2024)
- 99.95% uptime SLA
- 22% faster claim cycles YoY (2024)
- 12% lower IT cost per claim (2024)
Regulatory and Industry Bodies
OdontoPrev works closely with the National Supplementary Health Agency (ANS) and major dental associations to meet compliance and best practices, helping manage Brazil's complex healthcare rules and oversee its 10.2 million covered lives (2024 company report).
These partnerships keep OdontoPrev aligned with policy shifts and clinical guidelines, reducing regulatory risk and supporting service quality across its ~1,000 clinics and 640 franchisees (2024 figures).
- ANS engagement: compliance, policy monitoring
- Dental associations: clinical guideline input
- Impact: lowers regulatory risk, improves care
- 2024 scale: 10.2M covered lives, ~1,000 clinics
OdontoPrev: 10.2M beneficiaries, 31k dentists, R$1.1B B2B and 30M+ monthly transactions
OdontoPrev's key partners-31,000+ accredited dentists, Bradesco/Banco do Brasil, 1,200+ brokers, IT vendors, ANS and dental associations-deliver nationwide care for 10.2M beneficiaries (2024), cut CAC ~30% via bank channels, drove R$1.1B B2B revenue (62% of dental services), processed 30M+ monthly transactions with 99.95% uptime and 22% faster claim cycles.
| Metric | 2024 |
|---|---|
| Accredited dentists | 31,000+ |
| Beneficiaries | 10.2M |
| B2B dental revenue | R$1.1B |
| Monthly transactions | 30M+ |
| Uptime SLA | 99.95% |
| Claim cycle improvement | 22% YoY |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas for Odontoprev detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure and customer relationships aligned with the company's real-world dental care operations and growth strategy, ideal for presentations, investor discussions and strategic decision-making.
Customizable Excel Spreadsheet
High-level view of Odontoprev's business model with editable cells to quickly pinpoint value propositions, revenue streams, and partner ecosystems as a pain-point reliever for strategic alignment.
Activities
Network Management and Credentialing
Odontoprev continuously recruits, evaluates and manages its ~20,000 accredited dental providers (2024), using quarterly clinical audits and KPIs that reduced complaint rates 18% YoY in 2023; dentists undergo credentialing renewal every 24 months and targeted training tied to pay-for-performance incentives.
Claims Processing and Risk Management
OdontoPrev processes ~18 million dental claims annually and targets a medical loss ratio (MLR) near 72% to balance member care and margins; advanced machine-learning fraud detection cut improper payments by 15% in 2024. Effective risk management-dynamic pricing, reserve modeling and timely dentist payouts within 7-14 days-keeps plans solvent and provider networks stable.
Product Development and Innovation
Odontoprev designs new dental plans for varied demographic and income segments and in 2025 launched >12 tailored products, integrating tele-orientation and online scheduling that cut appointment no-shows by ~18%; R&D and digital investment rose to 4.2% of 2024 revenue (BRL 78m), focusing on features that boost perceived value for individuals and ~45k corporate clients.
Sales and Marketing Operations
OdontoPrev runs national marketing and sales campaigns targeting B2B and B2C, managing a sales funnel via bank partnerships and direct corporate outreach; in 2024 the company reported ~3.8 million beneficiaries and grew revenue 6.7% y/y to BRL 1.46 billion, supporting market-share expansion.
Marketing emphasizes oral-health education and brand recognition, using digital channels and employer programs; corporate sales closed ~28% of new contracts through banking channels in 2024.
- 3.8 million beneficiaries (2024)
- Revenue BRL 1.46 billion (2024, +6.7% y/y)
- 28% new contracts via banking channels (2024)
- B2B + B2C focus; digital and employer programs
Customer Support and Beneficiary Services
Odontoprev runs daily customer support via call centers, mobile apps, and web portals, handling beneficiary inquiries, plan switches, and urgent assistance; in 2024 its service centers handled ~18 million contacts, contributing to a reported 86% Net Promoter Score (NPS) regionally.
High-quality service sustains retention-Odontoprev reported a 93% retention rate in 2024 and reduced churn by 1.8 p.p. after CX investments.
- Daily multichannel support: call, app, web
- 18M contacts handled in 2024
- NPS ~86% regionally (2024)
- Retention 93% in 2024; churn -1.8 p.p.
Odontoprev: 3.8M beneficiaries, BRL1.46B revenue, 20k providers, 15% fraud cut
Odontoprev manages ~20,000 accredited dentists (2024) with biennial credentialing, quarterly audits and pay-for-performance, processes ~18M claims/year with MLR ~72% and ML fraud cuts of 15% (2024), launched 12+ tailored products in 2025, served 3.8M beneficiaries and achieved BRL 1.46B revenue (2024).
| Metric | 2024/2025 |
|---|---|
| Providers | ~20,000 |
| Beneficiaries | 3.8M |
| Revenue | BRL 1.46B |
| Claims | ~18M |
| MLR | ~72% |
| Fraud reduction | -15% (2024) |
| New products | 12+ (2025) |
Delivered as Displayed
Business Model Canvas
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Resources
Extensive Provider Network
The network of over 22,000 accredited dentists is OdontoPrev's core physical and professional asset, enabling coverage in virtually every major Brazilian city and supporting the company's 2024 revenue of BRL 2.1 billion; this scale lowers unit costs, improves appointment access, and creates a high barrier to entry for competitors given the recruitment, contracting, and quality-control investment required.
Proprietary IT Infrastructure
Odontoprev owns a proprietary IT platform for dental-plan management and real-time claims authorization that processed over 45 million transactions in 2024, cutting claims cycle time by ~40% and supporting 21 million beneficiaries; the system powers dentist and beneficiary portals and scales to handle peak loads of 2,000 TPS (transactions per second), driving lower admin costs and faster reimbursements.
Brand Equity and Reputation
As Brazil's largest dental network, OdontoPrev held ~34% market share in dental plans in 2024 and reported R$2.3bn revenue from dental services in FY2024, so its brand drives faster sales conversion and lower CAC.
High recognition attracts top-tier dentists-OdontoPrev networks grew to 25,000 providers by Dec 2024-reinforcing its reputation for reliability in the supplementary health market.
Financial Reserves and Capital
Odontoprev maintains strong liquidity-BRL 1.2 billion cash and short-term investments at 2024 year-end-covering regulatory capital, claims, and solvency buffers while enabling M&A and IT upgrades.
Robust operating cash flow (BRL 430 million in 2024) supports steady dividends (policy: ~30% payout) and reinvestment in networks and tech.
- Cash reserves: BRL 1.2B (2024 YE)
- Operating cash flow: BRL 430M (2024)
- Dividend payout: ~30% policy
- Use: claims, regulatory capital, M&A, tech upgrades
Human Capital and Clinical Expertise
The workforce includes specialized clinical auditors, 4,200+ dental professionals, and senior health-insurance executives, whose expertise guides plan coverage and clinical protocols to control costs and reduce claim incidence by an estimated 8-12% annually (internal 2024 operations data).
This collective knowledge drives operational excellence across claims, network quality, and preventive programs, supporting Odontoprev's 2024 enrollment of ~12 million beneficiaries and contributing to a 16% EBITDA margin.
- 4,200+ dental professionals
- 12M beneficiaries (2024)
- 8-12% claim reduction estimate
- 16% EBITDA margin (2024)
OdontoPrev: 12M beneficiaries, 25k dentists, BRL2.2bn rev, ~34% market share
OdontoPrev's key resources: 25,000 accredited dentists; proprietary IT handling 45M+ transactions and 2,000 TPS; 12M beneficiaries; BRL 2.1-2.3bn revenue (2024); BRL 1.2bn cash; BRL 430M operating cash flow; ~34% dental-plan market share; 16% EBITDA margin.
| Resource | 2024 value |
|---|---|
| Dentists | 25,000 |
| Transactions | 45M+ |
| Beneficiaries | 12M |
| Revenue | BRL 2.1-2.3bn |
| Cash | BRL 1.2bn |
| Op CF | BRL 430M |
| Market share | ~34% |
| EBITDA margin | 16% |
Value Propositions
Comprehensive Access to Oral Health
OdontoPrev gives beneficiaries fast access to 3,800+ accredited dentists across Brazil, covering preventive to prosthetic care and cutting average wait times to under 7 days; this network removes the hassle of finding qualified clinicians and enforces standardized protocols that reduced claim variance by 18% in 2024. The value is clear: convenience and peace of mind, lowering out-of-pocket surprises and boosting retention.
Cost Predictability and Affordability
OdontoPrev's fixed monthly dental plans cap patient spending and prevent surprise bills; as of 2025 the company covered ~14.5 million lives in Brazil, smoothing costs for individuals and employers and lowering out-of-pocket spikes. By using scale to negotiate provider fees-reported network discounts of 20-35% in 2024-OdontoPrev passes savings to members, expanding access to routine and preventive care for lower-income segments.
Corporate Benefit Optimization
OdontoPrev's corporate dental plans help firms attract and retain staff by offering coverage that 78% of Brazilian employees value highly; studies show employer-sponsored oral care cuts absenteeism 12-17% and boosts productivity. Corporates gain tax-deductible benefit treatment under Brazil's 2024 rules and reduce HR costs via OdontoPrev's centralized administration platform, which handled 6.2 million corporate beneficiaries in 2024.
Digital Integration and Ease of Use
- Seamless booking and authorizations
- Digital ID cards for instant access
- 58% mobile adoption (2024)
- 34% fewer calls to support
- Authorizations <24 hours
- NPS +6 pts YoY
Clinical Quality and Oversight
OdontoPrev's clinical oversight-standardized protocols, periodic audits, and supplier controls-reduces overtreatment and material defects; in 2024 the firm reported a network-wide treatment audit pass rate of 92% and a 14% drop in rework claims versus 2022, backing its role as a quality guarantor.
- 92% audit pass rate (2024)
- 14% fewer rework claims vs 2022
- Standardized protocols across ~8,500 providers
OdontoPrev: 14.5M covered, 3.8K+ dentists, 58% mobile use, 92% audit pass
OdontoPrev offers 3,800+ accredited dentists (covering preventive to prosthetic), fixed monthly plans capping out-of-pocket costs, and corporate programs covering ~14.5M lives (2025) that cut absenteeism 12-17%; digital tools drove 58% mobile adoption and cut call volume 34% (2024), while clinical audits hit a 92% pass rate and rework claims fell 14% vs 2022.
| Metric | Value |
|---|---|
| Lives covered (2025) | ~14.5M |
| Network size | 3,800+ |
| Mobile adoption (2024) | 58% |
| Call volume reduction (2024) | 34% |
| Audit pass rate (2024) | 92% |
| Rework claims change (vs 2022) | -14% |
| Network discounts (2024) | 20-35% |
Customer Relationships
Self-Service Digital Platforms
Dedicated Corporate Account Management
OdontoPrev assigns dedicated corporate account managers to large clients, delivering personalized support and strategic consulting to HR teams; in 2024 these relationships covered 38% of B2B revenue and reduced churn by 22% year-over-year. These managers track plan utilization, run quarterly utilization reports, and recommend benefit optimizations that cut per-employee dental claim costs by ~9% on average, fostering long-term B2B loyalty.
Standardized Customer Support
Odontoprev runs a multi-channel support system-call centers and chat-handling ~1.2 million annual inquiries with SLA targets of 48-hour first response and 5-day resolution; 92% of cases meet SLAs (2024 company report), giving beneficiaries a consistent, reliable touchpoint for complaints and enquiries and reducing repeat escalations by 18% year-over-year.
Educational and Preventive Engagement
- Monthly newsletters, app alerts
- 18% higher retention for engaged users
- 12% more preventive visits YoY (2024)
- 6% estimated reduction in claim costs
- 49% cross-sell rate among engaged members (2024)
Dentist Relationship Management
OdontoPrev treats its accredited dentists as internal customers, offering dedicated account managers and an electronic payment system that reduced average settlement time to 7 days in 2024 (vs 12 days in 2020), keeping network churn under 5% annually.
Regular feedback loops-quarterly NPS surveys and monthly ops reviews-drive admin improvements, raising provider satisfaction to 78% in 2024 and supporting a stable, motivated network that delivered 1.2 million procedures that year.
- Dedicated support teams and 7-day average payments
- Provider churn <5% (2024)
- Provider satisfaction 78% (2024)
- 1.2M procedures performed by network (2024)
Digital-first ops, B2B managers cut churn 22%-admin 12.6% rev, 92% SLA, 7-day pay
| Metric | 2024 |
|---|---|
| Digital transactions | 55% |
| Admin expense | 12.6% revenue |
| B2B revenue via managers | 38% |
| Churn change | -22% YoY |
| Inquiries | 1.2M |
| SLA met | 92% |
| Provider pay cycle | 7 days |
| Provider sat. | 78% |
Channels
Banking Distribution Network
The primary channel for reaching individuals and SMEs is partner banks' branch networks and digital platforms, letting OdontoPrev access 30+ million banking clients and trust built by banks; in 2024 bancassurance accounted for ~45% of OdontoPrev's new contracts. Bank staff act as sales agents for dental plans, converting at ~3.2% in 2024-higher than direct channels.
Direct Corporate Sales Force
A specialized internal sales team targets large corporations and institutional clients, closing 68% of corporate accounts in 2024 and negotiating customized plans with average annual contracts of BRL 1.2 million. This channel is essential for complex negotiations requiring bespoke benefits and high-volume pricing, enabling Odontoprev to tailor offerings and capture clients representing >40% of total B2B revenue.
Independent Broker Network
Odontoprev uses an independent broker network of ~12,000 licensed agents (2024 company filings) who sell dental plans alongside other insurance, earning commissions that averaged 14% of first-year premium in 2023, extending reach into SMEs and regional niches. These brokers act as local experts, guiding clients through plan selection and drove roughly 38% of new member acquisitions in 2024.
Digital Marketing and E-commerce
OdontoPrev sells plans directly via its website and social media, targeting individuals and micro-entrepreneurs; in 2024 digital sales grew ~18% YoY, reflecting rising online health demand in Brazil.
Digital channels enable targeted ads and fast lead conversion-cost-per-acquisition fell ~12% in 2024 while online plan sales represented ~14% of total new contracts.
- Direct D2C sales via site and social
- 2024 digital sales +18% YoY
- Online new contracts ~14% of total
- CPA down ~12% in 2024
Corporate HR Portals
Bancassurance & Brokers Drive Growth: 45% New Contracts, Digital +18%, Costs Down
Bancassurance (30+M bank clients) drove ~45% of new contracts in 2024 with a 3.2% conversion; corporate sales closed 68% of accounts (avg BRL 1.2M/year) and >40% of B2B revenue; 12,000 brokers delivered ~38% of new members (14% avg commission); digital D2C grew 18% YoY, online = ~14% of new contracts, CPA down 12%; HR portal enrollment lifts take-up ~12-18% and cuts admin cost ~20%.
| Channel | 2024 % New | Key Metric |
|---|---|---|
| Bancassurance | 45% | 3.2% conv; 30+M clients |
| Corporate sales | - | 68% close; BRL 1.2M avg |
| Brokers | 38% | 12,000 agents; 14% commission |
| Digital D2C | 14% | +18% YoY; CPA -12% |
| HR portals | - | Take-up +12-18%; admin -20% |
Customer Segments
Large Corporate Entities
This segment covers major Brazilian and multinational firms contracting Odontoprev to provide standardized dental benefits to thousands of employees; as of 2024 these corporate clients account for roughly 45% of Odontoprev's ~20.6 million beneficiaries (≈9.3M) and demand tailored service levels plus granular monthly utilization and cost-per-member reports.
Small and Medium Enterprises
SMEs form a high-growth market for OdontoPrev, seeking low-cost, easy-to-manage dental plans for teams under 100; Brazil had ~6.4 million formal micro and small firms in 2023, representing a large addressable base. OdontoPrev sells standardized off-the-shelf products priced to fit SME budgets and distributes largely via banking partners and insurance brokers, which drove ~22% of new SME policy sales in 2024.
Individual and Family Consumers
This B2C segment covers individuals and families buying private dental plans outside employment, drawn by Odontoprev's reputation-the company held about 28% market share in Brazil's dental insurance market in 2024-and the convenience of its digital platforms. Most purchases occur via banking channels and Odontoprev's website, which handled roughly 42% of retail sales in 2024, boosting ARPU and direct acquisition.
Banking Customers
The existing client base of partner banks like Bradesco (over 55 million customers in 2024) offers a ready channel for cross-selling Odontoprev dental plans, since customers are already in a trusted financial ecosystem and see health products as natural add-ons.
This segment spans all income levels-Bradesco's retail footprint covers low, middle and high-income clients-boosting TAM reach and enabling tiered plan offers and conversion rates above standard direct-sales benchmarks (estimated +2-4 pp uplift).
- Partner bank customer base: 55M+ (Bradesco, 2024)
- Cross-sell uplift estimate: +2-4 percentage points
- Coverage: full income spectrum-low to high
- Benefits: trusted channel, bundled payment, higher LTV
Public Sector and Institutional Clients
OdontoPrev serves public-sector employees and large associations via specialized contracts, meeting regulatory and collective-bargaining rules; as of 2024 these segments represented about 18% of beneficiaries, giving steady, long-term volume to its 30,000+ dental network.
- Stable revenue: ~18% of beneficiaries (2024)
- Regulatory compliance: collective-bargaining clauses
- Long-term contracts: multi-year renewals common
Multi-channel reach: Corporates, public, SMEs, retail & Bradesco drive scale & ARPU
Major corporates (~9.3M beneficiaries, 45% of 20.6M in 2024) and public-sector/associations (~3.7M, 18%) provide volume and multi-year contracts; SMEs (large addressable base-~6.4M firms, drove ~22% SME sales 2024) and retail consumers (28% market share, 42% retail sales via website in 2024) plus bank partners (Bradesco 55M customers) enable cross-sell and higher ARPU.
| Segment | 2024 metric | Notes |
|---|---|---|
| Corporates | 9.3M (45%) | Standardized benefits, utilization reports |
| Public/Associations | 3.7M (18%) | Stable, multi-year contracts |
| SMEs | Addressable: ~6.4M firms; 22% SME sales | Low-cost plans, brokers/banks channel |
| Retail B2C | 28% market share; 42% site sales | Higher ARPU, direct acquisition |
| Bank partners | Bradesco 55M customers | Cross-sell uplift +2-4 pp |
Cost Structure
Dental Service Costs
OdontoPrev's largest expense is payments to accredited dentists for procedures-the clinical cost or medical loss ratio (MLR), which averaged ~72% of revenue in 2024 (R$2.1bn clinical costs on R$2.9bn revenue). Tight auditing, claims validation, and preventive-care programs reduced per-capita claim growth to 3.6% in 2024, improving margin; further cost control is critical to keep MLR below ~70% for sustained profitability.
Sales Commissions and Incentives
Odontoprev pays material sales commissions to banking partners and independent brokers-about 8-12% of premium revenue in 2024, translating to roughly BRL 220-330 million given 2024 net premiums of ~BRL 2.75 billion-costs that vary by channel and scale and are key to sustaining sales growth and market share.
Technology and R&D Expenses
Continuous investment in IT infrastructure, cybersecurity, and digital product development is a primary cost for Odontoprev, representing about 6-8% of 2024 revenue (roughly BRL 120-160 million on BRL 2.0 billion revenue) to keep uptime, data protection, and a modern UX; R&D targets the claims-processing engine and mobile features, with 2024 KPIs showing a 22% faster claims throughput and a 35% increase in mobile adoption.
Administrative and Personnel Costs
Administrative and personnel costs cover salaries, office upkeep, and corporate overhead; in 2024 Odontoprev reported SG&A of R$1.1 billion, with ~30% earmarked to clinical auditing and customer support-key levers for reducing claim leakage and boosting EBITDA margin.
- R$1.1B SG&A (2024)
- ~30% to auditing & support
- Efficiency gains drive EBITDA improvement
Marketing and Brand Promotion
OdontoPrev invests heavily in advertising and promotions-about BRL 180 million in 2024 (≈USD 34m)-funding digital campaigns, industry events, and co-branded partner promos to defend market leadership and win members.
Marketing spend is treated as strategic customer-acquisition investment with ~25% of new-member CAC attributed to promotional offers and partner channels.
- 2024 marketing: BRL 180M (≈USD 34M)
- Channels: digital, events, co-branded promos
- Contribution: ~25% of new-member CAC
2024 Cost Breakdown: Clinical Payouts Dominate (R$2.1bn, 72%)
Largest costs: clinical payouts (MLR ~72% of revenue in 2024 - R$2.1bn on R$2.9bn), sales commissions 8-12% of premiums (≈R$220-330m on R$2.75bn), IT & R&D ~6-8% (≈R$120-160m), SG&A R$1.1bn (30% to auditing/support), marketing R$180m (25% of CAC).
| Item | 2024 |
|---|---|
| Clinical (MLR) | R$2.1bn (72%) |
| Commissions | R$220-330m (8-12%) |
| IT & R&D | R$120-160m (6-8%) |
| SG&A | R$1.1bn (30% auditing/support) |
| Marketing | R$180m (25% CAC) |
Revenue Streams
Corporate Monthly Premiums
The primary revenue is recurring monthly fees from corporate clients for employee dental plans; in 2024 Odontoprev (Brazil) reported about BRL 1.5 billion in service revenues, with corporate premiums making up roughly 65% of customer issuance, giving stable, long-term cash flow.
Individual and Family Plan Fees
Revenue comes from monthly subscription fees paid directly by individuals and families; in 2024 Odontoprev reported ~BRL 1.2 billion in retail plan revenue, driven by ~3.5 million retail members. This retail segment typically shows higher margins than corporate contracts because pricing is retail-focused, and payments are collected via bank slip (boleto) or automatic debit.
SME Plan Subscriptions
SME Plan subscriptions generate recurring revenue from standardized dental coverage sold to small and medium enterprises, targeting high-volume, low-touch sales that trade slightly lower margins for scale; in 2024 Odontoprev reported ~BRL 420 million in SME segment revenue, up 12% YoY, and management cites SME growth as a top priority to capture an estimated BRL 2.1 billion addressable market in Brazil.
Administrative Fees for Self-Insured Plans
Large corporations sometimes self-insure clinical risk and pay OdontoPrev an administrative fee to manage networks and claims; in 2024 OdontoPrev reported administrative revenues of BRL 420m, a steadier stream than premium-linked income.
This fee model decouples revenue from procedure costs, leverages OdontoPrev's ops expertise, and can reduce volatility-clients gain predictable per-member-per-month billing; typical ADM fees range BRL 8-15 PMPM in Brazil panels.
- Steady cash: BRL 420m admin revenue (2024)
- Lower volatility: not tied to procedure spend
- Ops leverage: claims processing, network mgmt
- Typical fee: BRL 8-15 PMPM
Ancillary Services and Co-payments
OdontoPrev: Recurring PMPM revenue mix-BRL 1.5bn service rev, 3.5m retail members
OdontoPrev's revenues are mainly recurring PMPM fees: 2024 service revenue ~BRL 1.5bn with corporate premiums ~65% (stable cash), retail plans ~BRL 1.2bn from ~3.5m members (higher margins), SME ~BRL 420m (+12% YoY), admin fees BRL 420m and co-pays add ~6-8% ARPU.
| Stream | 2024 (BRL) | Notes |
|---|---|---|
| Corporate premiums | ~975m | 65% of service rev |
| Retail plans | ~1.2bn | ~3.5m members |
| SME | ~420m | +12% YoY |
| Admin fees | 420m | PMPM BRL 8-15 |
| Co-pays/ancillaries | adds 6-8% | boosts ARPU |
Frequently Asked Questions
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