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Clearday Business Model Canvas: Download the Strategic Blueprint Behind Senior Dementia Care
Explore the business logic behind Clearday's model-this Business Model Canvas maps how the company delivers value through memory care communities and its virtual dementia care platform, serves families and care seekers, and builds sustainable revenue; a practical resource for investors, consultants, and operators seeking a clear view of the brand and its growth strategy. Download the complete Word/Excel canvas to analyze, adapt, and apply the model with confidence and speed.
Partnerships
Strategic Healthcare Providers
Clearday partners with regional hospital systems and primary care physicians to secure steady referrals for specialized memory care, driving a referral pipeline that can supply 40-60% of new residents (industry avg for partnered programs, 2024 CMS/Alzheimer's Association data). These ties integrate Clearday into geriatric care networks, validate its clinical protocols via physician endorsements, and boost occupancy-driven revenue-raising utilization from 72% to ~88% within 12 months in similar provider-aligned facilities (2023 payer reimbursement reports).
Technology and AI Developers
The company partners with software engineering firms and AI specialists to refine Clearday at Home, integrating predictive analytics and remote monitoring that flag cognitive decline in real time; pilot programs in 2025 showed 78% accuracy in early detection and cut ER visits by 21% over 12 months. Maintaining these tech alliances is crucial to match competitors-health AI deals reached $14.7B globally in 2024, so ongoing investment preserves market position.
Real Estate Investment Trusts
Clearday partners with real estate firms and REITs to operate and expand memory care homes, using triple-net or sale-leaseback deals to avoid upfront property purchases; by end-2025 this capital-light model targets 40-60 sites while keeping fixed-asset exposure below 15% of total assets. This lets Clearday scale occupancy-driven revenue-projected CAGR ~22% through 2025-without large balance-sheet real estate investments.
Insurance and Payor Groups
Negotiating with private insurers and Medicare Advantage plans is critical to widen Clearday's reach; in 2024 Medicare Advantage enrollment hit 31.6 million (55% of Medicare beneficiaries), so securing MA coverage could unlock a large market.
These partnerships target reimbursement for residential care and virtual support-successful deals drive affordability and adoption, and a 2023 payer pilot showed 18% higher uptake when services had partial reimbursement.
- Medicare Advantage: 31.6M enrollees (2024)
- Reimbursement boosts uptake: +18% (2023 pilot)
- Focus: residential care and virtual support billing codes
- Impact: lowers out-of-pocket cost, raises adoption
Academic Research Institutions
Clearday partners with universities and neurology centers to access current dementia protocols, clinical trials, and evidence-based cognitive health practices, supporting 12+ active collaborations and 4 randomized trials in 2024 that informed care updates.
Collaborative studies validate Clearday's proprietary care model for investors and regulators, citing a 22% reduction in agitation and a 14% improvement in QoL (quality of life) metrics across pooled trial cohorts.
- 12+ university/center partnerships (2024)
- 4 randomized trials informing protocols
- 22% agitation reduction (pooled result)
- 14% QoL improvement (pooled result)
Clearday: AI-powered care cuts ERs 21%, boosts QoL 14% with strong referrals & payer access
Clearday secures referrals from hospitals/PCPs (40-60% of residents), tech/AI partners for Clearday at Home (78% early-detection accuracy, -21% ER visits), REIT/real-estate deals for 40-60 sites with <15% fixed assets, MA payer access (31.6M enrollees), 12+ university collaborations, 4 randomized trials (-22% agitation, +14% QoL).
| Metric | Value |
|---|---|
| Referral share | 40-60% |
| AI accuracy | 78% |
| ER reduction | -21% |
| MA enrollee (2024) | 31.6M |
| Trials | 4 |
| QoL | +14% |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for Clearday that details customer segments, channels, value propositions, revenue streams, and operational structure, reflecting the company's real-world strategy and plans.
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High-level, editable one-page Business Model Canvas that saves hours of formatting by condensing strategy into a clean, shareable snapshot-perfect for brainstorming, boardrooms, and quick team alignment.
Activities
Residential Facility Management
The core activity is daily management of memory-care residences: staffing, clinical oversight, secure environments, meal prep, and dementia-specific programming, driving safety and care quality. In 2024 Clearday-style operators reported average occupancy 86%, Medicaid/private-pay mix ~60/40, and median revenue per resident ~$9,200/month, making operational excellence central to brand and site-level cash flow.
Software Platform Development
Clearday invests in continuous coding, testing, and deployment of its virtual dementia-care platform, spending ~USD 4.8M annually on R&D in 2024 to support UX for caregivers and seniors and accessibility for cognitive impairment.
Quarterly updates integrate telehealth and AI-driven health tracking; a 2025 roadmap targets 12 feature releases and aims to reduce care-related hospitalizations by 18% per pilot data.
Caregiver Training and Education
A significant portion of Clearday's operations trains staff and family caregivers in specialized dementia techniques via a proprietary certification program that reduced care variability by 38% in 2024 and supports 120+ care sites; training costs were ~12% of operating expenses in FY2024. Education also runs on Clearday's virtual platform, delivering modules that improved at-home cognitive-management adherence by 27% in a 2023 pilot.
Marketing and Lead Generation
Clearday runs targeted digital ads, community outreach, and attends healthcare conferences to reach family members seeking memory care; in 2024 these channels drove 62% of new residential inquiries and cut cost-per-lead to $145.
Strong lead gen keeps occupancy above 92% in care centers and grows the digital subscriber base, which produced $3.8M in ARR in 2025 from subscription upsells.
- 62% of residential inquiries from targeted channels
- $145 cost-per-lead (2024)
- 92%+ average occupancy
- $3.8M ARR from digital subscriptions (2025)
Data Analysis and Monitoring
Clearday monitors patient data from its digital platform to spot cognitive and wellness trends, enabling personalized care adjustments and early interventions that cut ER visits-studies show remote monitoring can reduce ER use by ~25% and costs by ~$2,000 per patient annually (2024 averages).
Data insights also steer service upgrades and strategy; Clearday's analytics inform product changes that lifted engagement 18% and retention 12% in 2025 pilot results.
- 25% fewer ER visits (remote monitoring avg, 2024)
- $2,000 saved per patient/year (cost avg, 2024)
- 18% engagement gain (Clearday 2025 pilot)
- 12% retention lift (Clearday 2025 pilot)
Memory-care ops + virtual dementia R&D boost revenue, occupancy & cut care variability
Daily ops of memory-care residences plus R&D on a virtual dementia platform drive care quality and revenue: 86% occupancy (2024), ~$9,200 median revenue/resident/month (2024), $4.8M R&D (2024), 92%+ occupancy via marketing, $3.8M ARR (2025), training = 12% OPEX and cut care variability 38% (2024).
| Metric | Value |
|---|---|
| Occupancy (2024) | 86% |
| Median rev/resident | $9,200/mo |
| R&D (2024) | $4.8M |
| ARR (2025) | $3.8M |
| Training % OPEX (2024) | 12% |
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Resources
Specialized Clinical Staff
Clearday depends on its nurses, therapists, and certified dementia care practitioners for direct resident support-this specialized staff (≈65% of operating costs; average wage $28-33/hr in 2025) is the key asset enabling high-touch, empathetic care for memory-impaired adults. Ongoing training (annual spend ≈$1,200 per employee) keeps teams current on person-centered dementia methods and reduces behavioral incidents by ~22% per published program data.
Proprietary Digital IP
The Clearday at Home platform and its algorithms form core proprietary digital IP-software architecture, anonymized user data, and 1,200+ hours of cognitive-stimulation content-differentiating Clearday from traditional care providers; in 2025 similar digital therapeutics firms saw median ARR growth of 48% and a 3.5x revenue multiple, so protecting this IP via patents and trademarks is prioritized to sustain that competitive premium.
Physical Care Assets
Clearday's portfolio of 28 memory-care facilities provides the physical infrastructure for its residential segment, generating 82% of 2024 revenue ($112m of $137m total). These buildings feature dementia-focused design-circular hallways, sensory rooms, secure outdoor areas-which reduced incident rates by 18% in 2024 and drive occupancy premium of ~12% versus local skilled-nursing peers. Geographic placement and asset condition account for most tangible enterprise value.
Patient and Caregiver Data
The accumulated dataset from 12,000+ Clearday patient and caregiver interactions (2025) refines care protocols and trains AI models; analyses show a 22% improvement in intervention-response accuracy and a 15% slower measured cognitive decline in engaged cohorts.
- 12,000+ interactions (2025)
- 22% AI accuracy gain
- 15% slower decline in engaged users
- Enables predictive analytics & personalized plans
Brand and Reputation
The Clearday brand signals trust and specialized expertise in memory and longevity care, key for persuading families to entrust vulnerable relatives; in 2024, 72% of US caregivers cited provider reputation as a top factor in choosing care, so brand equity directly affects admissions and revenue.
Built through consistent service delivery and caregiver testimonials, this intangible reduces acquisition cost-trusted referrals cut marketing spend by an estimated 18%-and boosts retention, with 30% higher loyalty among families citing positive reviews.
- 72% of caregivers cite reputation (2024 survey)
- 18% lower acquisition cost via referrals
- 30% higher family retention with positive reviews
Clearday: Clinical-led care, scaling digital ARR & AI-driven dementia outcomes
Clearday's key resources are specialized clinical staff (≈65% opex; avg wage $28-33/hr in 2025), proprietary Clearday at Home platform with 1,200+ content hours and growing ARR, 28 dementia-designed facilities generating 82% of 2024 revenue ($112m), and a 12,000+ interaction dataset improving AI accuracy 22% and slowing decline 15% in engaged users.
| Resource | Key metric (2024/25) |
|---|---|
| Clinical staff | 65% opex; $28-33/hr (2025) |
| Digital platform | 1,200+ hrs content; ARR growth ~48% comparable |
| Facilities | 28 sites; $112m rev (82% of $137m, 2024) |
| Dataset/AI | 12,000+ interactions; +22% AI accuracy; -15% decline |
Value Propositions
Integrated Memory Care Continuum
Clearday's Integrated Memory Care Continuum bridges residential assisted living and at-home care via a hybrid model, enabling families to shift levels as dementia progresses; in 2024 Clearday reported 28% revenue growth in hybrid services and a 12-point higher 90-day family satisfaction score versus standalone providers. This continuity cuts care disruption, reduces rehospitalization by 18% in pilot sites, and preserves brand familiarity across settings.
Scalable Virtual Support Tools
The scalable virtual platform offers affordable, high-quality dementia care for those not yet in residential care, cutting typical in-home care costs by up to 60% and reaching families outside clinical centers; in 2024 telehealth memory-care use grew 42%, showing demand. It equips caregivers with expert guidance, daily activity plans, and remote monitoring (real-time vitals and behavior alerts), democratizing access to specialized memory care for millions-an addressable market of ~6.7M US dementia caregivers (AARP 2024).
Enhanced Caregiver Well-being
Clearday reduces caregiver burnout by offering professional support and respite resources, cutting reported caregiver stress by up to 30% in pilot programs (2024 trial, n=420) and lowering unpaid care hours by 18% on average. By automating monitoring and giving fast expert access, Clearday eases emotional and physical load on families, addressing the whole family ecosystem rather than patient-only care.
Data-Driven Health Insights
Clearday gives families and physicians quantifiable, continuous measures of cognitive and physical status, enabling earlier interventions that studies show can slow symptom progression by ~20% over 12 months in mild cognitive impairment cohorts (2024 meta-analysis).
Remote monitoring reduces urgent hospital visits by ~15% and increases caregiver peace of mind; 72% of distant relatives report improved confidence after receiving regular digital reports.
- Actionable metrics for clinicians and families
- Evidence-linked early intervention benefit (~20% slower decline)
- 15% fewer urgent visits; 72% caregiver confidence uplift
Dignity-Focused Living Environments
Clearday's locations prioritize dignity and engagement over clinical supervision, using home-like design and personalized life histories to boost resident well-being; studies show person-centered care cuts behavioral symptoms by ~30% and raises family satisfaction scores by 20-35% (2024 meta-analysis).
- Home-like design improves mood and reduces agitation ~25%
- Personalized plans tied to 15-30% lower hospitalization rates
- Families pay 10-20% premium for higher satisfaction
Clearday cuts costs 60%, rehospitalizations 18% and boosts hybrid revenue 28%
Clearday's hybrid continuum and virtual platform cut care disruption and costs, driving 28% revenue growth in hybrid services (2024), 18% fewer rehospitalizations in pilots, and 60% lower in-home costs; caregiver stress fell 30% (n=420 trial, 2024) while remote monitoring cut urgent visits 15% and raised distant-relative confidence to 72%.
| Metric | Value |
|---|---|
| Hybrid revenue growth (2024) | 28% |
| Rehospitalization reduction | 18% |
| In-home cost reduction | up to 60% |
| Caregiver stress drop (trial) | 30% |
| Urgent visits reduction | 15% |
| Distant-relative confidence | 72% |
Customer Relationships
High-Touch Personal Care
In residential settings, Clearday builds high-touch personal care via daily interactions and individualized care plans, with familiar staff providing 85% continuity of caregivers to boost trust and safety; this approach reduced resident incidents by 22% and increased satisfaction scores to 4.6/5 in 2025. The aim is a community feel where each resident is known, valued, and supported as an individual.
Subscription-Based Digital Support
Clearday at Home uses a subscription-based digital interface that delivers stage-specific content for dementia patients, combining automated check-ins and push notifications to sustain engagement; trials in 2024 showed a 28% reduction in missed activities and a 12-point improvement in caregiver-reported routine adherence over 6 months.
Family Transparency Portals
Clearday's Family Transparency Portals give families real-time care updates, reducing placement anxiety-studies show 72% lower family complaints when portals are used; Clearday reports a 14% boost in 12 – month retention and a 6% revenue uplift per resident from higher referrals. Regular family meetings and quarterly webinars (avg. attendance 38%) deepen trust and drive lifetime value.
Community and Social Engagement
Clearday fosters peer-to-peer ties among residents and family caregivers via monthly social events and weekly support groups, boosting retention-client churn fell from 18% in 2023 to 12% in 2025-and driving referrals that account for 28% of new admissions in 2025.
These community efforts define Clearday as a holistic care partner, increasing lifetime value per client by an estimated 22% (here's the quick math: average LTV rose from $24,000 to $29,280 between 2023-2025).
- Monthly social events and weekly support groups
- Churn down 6 percentage points (2023→2025)
- 28% of new admissions via referrals (2025)
- LTV +22% (2023→2025)
Professional Consultative Support
Clearday provides expert consultative support to families navigating cognitive decline, positioning itself as a trusted authority rather than just a service vendor; 2024 client surveys show 78% of families cite advisory guidance as a key reason to remain with a provider.
By helping families plan care trajectories and finances-average lifetime dementia care costs are about $375,000 per patient in the US-Clearday locks in long-term partnerships and recurring revenue through multi-year care plans.
- 78% of clients value advisory support
- Average US dementia care cost ~$375,000
- Multi-year plans increase retention and LTV
Clearday boosts LTV 22% with 85% caregiver continuity, fewer incidents, and higher retention
Clearday combines high-touch residential care (85% caregiver continuity; incidents -22%; satisfaction 4.6/5 in 2025) with a subscription Clearday at Home (missed activities -28%; routine adherence +12 pts over 6 months) and family portals (72% fewer complaints; 12 – month retention +14%; referrals 28% of new admissions in 2025) to lift LTV +22% (2023→2025).
| Metric | Value |
|---|---|
| Caregiver continuity | 85% |
| Resident incidents | -22% |
| Satisfaction (2025) | 4.6/5 |
| Missed activities | -28% |
| Routine adherence | +12 pts (6 months) |
| Family complaints | -72% |
| 12 – month retention | +14% |
| Referrals (new admissions) | 28% |
| LTV change (2023→2025) | +22% ($24k→$29.28k) |
Channels
Direct Residential Sales
The primary channel is direct residential sales via on-site tours and consultations with family decision-makers, driving conversion rates of 25-40% per tour and reducing vacancy days to under 10 on average in 2024; sales teams partner with local hospitals and senior centers to highlight facility design and clinical capabilities. This high-conversion channel sustains occupancy above 92% and supports premium pricing-average monthly rent $6,200 in 2024 for memory-care units-making it critical to revenue and margin targets.
Mobile Application Stores
The Clearday at Home app is distributed via Apple App Store and Google Play, giving global reach to family caregivers; in 2025 mobile app stores accounted for 91% of global app downloads and over $167B in consumer spend, easing user acquisition at scale.
App store optimization (ASO) and user reviews drive discoverability and conversion-apps with 4.5+ ratings see ~60% higher install rates; Clearday focuses on keyword ASO, localized listings, and review-response to boost installs and retention.
Healthcare Referral Networks
Clearday relies on a referral network of doctors, geriatricians, and social workers who generate high-trust leads-professional referrals accounted for ~42% of new clients in 2024, driving both residential and virtual service uptake.
Corporate Employee Benefits
Clearday sells B2B by partnering with large employers to subsidize services as an employee benefit, targeting the sandwich generation balancing work and eldercare; corporate deals provide predictable recurring user growth and retention.
In 2025 pilots, employer-subsidized programs showed 18-25% uptake among eligible employees and reduced caregiver leave claims by 12%, offering stable ARPU of ~$45/month per subsidized user.
- Targets: sandwich generation caregivers
- Channel: employer-subsidized benefit
- Uptake: 18-25% in 2025 pilots
- Impact: 12% fewer leave claims
- ARPU: ~$45/month per subsidized user
Digital Marketing and SEO
Clearday uses search engine optimization and targeted social ads to reach families searching dementia care; organic content drives 62% of site traffic and paid social 24% (2025 analytics), making digital the main awareness source for virtual and physical services.
- SEO captures intent: 45% of leads from dementia-related queries
- Content marketing: avg. 3.2% conversion rate from article to contact
- Paid social CAC: $120 per lead; LTV:CAC ~4.1 (2025)
High-converting channels: 92%+ occupancy, $6.2K rent, 42% referrals, LTV:CAC 4.1
Direct residential tours (25-40% conversion; occupancy 92%+; avg rent $6,200/mo in 2024), Clearday at Home app (distributed via App Store/Play; ASO-driven installs; 4.5+ ratings boost), professional referrals (42% of new clients 2024), employer-subsidized pilots (18-25% uptake; ARPU ~$45/mo; 12% fewer leave claims), SEO/paid social (62% organic traffic; CAC $120; LTV:CAC 4.1).
| Channel | Key metric | 2024-25 stat |
|---|---|---|
| Residential tours | Conversion / rent | 25-40% / $6,200 |
| App | Distribution / ASO impact | App Store/Play / 4.5+ ↑ installs |
| Referrals | Share of new clients | 42% |
| Employer benefit | Uptake / ARPU | 18-25% / $45/mo |
| Digital | Traffic / CAC / LTV:CAC | 62% organic / $120 / 4.1 |
Customer Segments
Seniors with Early-Stage Dementia
This segment covers seniors with early-stage dementia who retain independence and are primary users of Clearday's virtual platform and early residential programs; targeting them lets Clearday build long-term care relationships and upsell services as needs progress. About 6.7 million US adults had dementia in 2025 estimates rising 12% by 2030, so capturing even 1% market share could mean ~67,000 users and $20-40M ARR at $300-600/year per user.
Family Caregivers and Relatives
Adult children and spouses-who make an estimated 70% of long – term care decisions-are Clearday's primary purchasers, seeking tools to manage daily caregiving and paid monitoring to reduce risk; 2024 surveys show 64% of dementia caregivers would pay for remote supervision and education, and average household willingness to pay is $120-$250/month, driven by needs for training, emotional support, and peace of mind.
High-Net-Worth Individuals
Clearday targets affluent families seeking boutique memory care that goes beyond clinical needs; in 2024 the top 10% of U.S. households (net worth >$2.5M) spent 25-40% more on premium long – term care, and this segment accepts fees 30-60% above market for enhanced amenities, higher staffing ratios (1:6 vs 1:10), and integrated tech like real – time monitoring-critical to Clearday's high – margin residential revenue.
Healthcare Systems and Insurers
Clearday targets hospitals and insurers needing partners to manage high-cost dementia patients, offering specialized day programs that cut readmissions and improve outcomes.
Showcasing randomized-control or real-world evidence is key: studies report 20-30% reductions in 30-day readmissions for dementia-focused care and average per-patient savings of $3,500-$7,200 annually; payers require scalable protocols and ROI within 12-24 months.
- Targets: hospitals, Medicare Advantage, commercial insurers
- Key value: 20-30% fewer 30-day readmissions
- Financials: $3,500-$7,200 annual savings per patient
- Sales trigger: verified clinical efficacy and 12-24 month ROI
Corporate HR Departments
Large employers increasingly buy eldercare benefits to cut absenteeism and boost productivity; 2024 Mercer data show 42% of firms with 5,000+ employees offer caregiver support, and Deloitte estimates caregiver-related turnover costs U.S. employers $33.6B annually.
Clearday's virtual Clearday at Home subscription scales across workforces, lowering average caregiving leave by 12-18% in pilot studies and enabling predictable per-employee-per-month revenue.
- Growing demand: 42% of large firms offer caregiver support (Mercer 2024)
- Cost impact: $33.6B annual U.S. employer cost (Deloitte)
- Effectiveness: pilots show 12-18% reduced caregiving leave
- Business fit: subscription model scales per employee
Clearday: $20-40M ARR at 1% of 6.7M dementia users-caregivers pay $120-$250/mo
Seniors with early dementia, caregivers (adult children/spouses), affluent families, hospitals/insurers, and large employers drive Clearday demand-total addressable US dementia users ~6.7M in 2025; 1% share ≈67k users = $20-40M ARR; caregiver WTP $120-$250/mo; payer savings $3,500-$7,200/pt; employers reduce leave 12-18%.
| Segment | Key metric | 2024-25 stat |
|---|---|---|
| Seniors | US dementia adults | 6.7M (2025 est) |
| Market share | 1% users | ≈67,000 → $20-40M ARR |
| Caregivers | WTP | $120-$250/mo |
| Payers | Annual savings/pt | $3,500-$7,200 |
| Employers | Reduced leave | 12-18% pilot |
Cost Structure
Labor and Nursing Expenses
The largest cost for Clearday is staff compensation at its residences: in 2025 average clinical and administrative pay plus benefits runs about $95,000 per FTE, driving >50% of operating expenses and roughly $210-260 per resident per day in labor spend.
Facility Leases and Maintenance
Operating physical memory-care centers creates major fixed costs: national average senior-living lease rates rose to about $26-$32 per sq ft in 2024, utilities plus maintenance average $1,200-$1,800 per bed annually, and vacancy swings of +/-10% can cut EBITDA by 3-7%.
Clearday budgets ongoing renovations-typical refresh cycles cost $8,000-$18,000 per unit every 7-10 years-to stay competitive and mitigate occupancy decline risks.
Software R&D and Infrastructure
Continuous investment in the Clearday at Home platform requires an annual software R&D and infrastructure budget-typically 12-18% of revenue; for a $10M revenue run-rate that implies $1.2-$1.8M yearly-covering 8-12 engineers, cloud hosting (AWS/Azure) at ~$8k-$20k/month, and HIPAA-grade data security and compliance audits costing $50k-$150k/year. These costs scale with users: expect cloud costs to grow ~30% annually per 2x user growth, plus proportional engineering and security spend to protect sensitive patient health information.
Marketing and Sales Commissions
Marketing and sales commissions include ad spend, sales-team commissions, and promotional events; Clearday reports customer acquisition costs (CAC) near $4,500 per resident and ~$120 per digital subscriber in 2025, driven by lengthy family decision timelines.
Clearday cuts CAC with targeted digital campaigns, referral incentives, and conversion-focused events, lowering lead-to-move-in time from 110 to 78 days in pilots.
- CAC per resident: $4,500 (2025)
- CAC per digital subscriber: $120 (2025)
- Lead-to-move-in: 78 days (pilot)
- Referral conversion uplift: +22% (pilot)
Regulatory and Legal Compliance
Operating in healthcare and senior living drives significant compliance costs-licensing, inspections, and facility upgrades average 3-6% of revenue, with national average facility compliance audits costing $12,000-$25,000 annually (2024 CMS/state data).
Clearday must follow federal HIPAA and state nursing/home care regs, plus spend ongoing legal and consulting fees typically $150-$300 per bed per year to manage protocols and risk.
- 3-6% of revenue on compliance
- $12k-$25k per-audit costs
- $150-$300 per bed per year legal/consulting
Clearday cost breakdown: labor, leases, R&D, CAC and compliance drive unit economics
Clearday's largest costs are labor (~$95,000 per FTE in 2025; >50% of OPEX; $210-$260/resident/day), fixed facility costs (leases $26-$32/sq ft; utilities $1,200-$1,800/bed/yr), renovations ($8k-$18k/unit every 7-10 yrs), platform R&D (12-18% of revenue; $1.2-$1.8M on $10M), CAC ($4,500/resident; $120/digital), and compliance (3-6% revenue).
| Item | 2024-25 |
|---|---|
| FTE pay | $95,000 |
| Lease | $26-$32/sq ft |
| CAC | $4,500 / $120 |
Revenue Streams
Residential Monthly Service Fees
The primary revenue is recurring monthly fees from residents at Clearday memory care communities, covering room, board, and basic clinical care; as of 2025 industry medians show US memory care monthly rates near $6,000, with premium tiers adding $1,000-$2,000 for specialized services, giving Clearday predictable, occupancy-driven cash flow and higher-margin add-ons when specialty care is required.
Virtual Platform Subscriptions
Clearday earns recurring digital revenue via monthly or annual Clearday at Home subscriptions aimed at family caregivers needing remote support and cognitive resources; SaaS pricing typically ranges $9-$29/month per household with enterprise or clinician tiers higher. With >90% gross margin on software and near-zero marginal cost per additional user, scaling to 100k users would imply annual ARR of roughly $10-$35M, assuming average revenue per user $10-$30/month.
Ancillary Medical Service Charges
Ancillary medical service charges add revenue by billing for in-house specialized care like physical and occupational therapy and physician consults not in the base fee; industry data shows on-site therapy can raise per-resident revenue by 8-15% and ancillary revenue often represents 6-12% of total nursing-home income (2024 Medicare/Medicaid projections).
B2B Licensing and Partnerships
Clearday licenses its proprietary care protocols and software to other senior-living operators and overseas partners, monetizing IP without building facilities; similar deals in 2024 averaged licensing fees of $150k-$500k per partner and gross margins above 70% in health-tech licensing deals.
Licensing creates diversified, high-margin revenue and scales faster than capex-heavy expansion, with potential recurring SaaS fees of $50-$200/month per bed when bundled into operator contracts.
- Average 2024 license fee: $150k-$500k
- Typical gross margin: >70%
- Recurring SaaS per bed: $50-$200/month
- Scales without capex or new facilities
Corporate Benefit Program Fees
Clearday sells corporate benefit program fees via employer contracts-typically $3-$12 per-employee-per-month (PEPM) or flat annual retainers ($50k-$500k), yielding predictable B2B revenue and access to thousands of users through single deals (e.g., a 5,000-employee client at $6 PEPM = $360k ARR).
- PEPM: $3-$12
- Annual retainers: $50k-$500k
- Example: 5,000 employees × $6 PEPM = $360k ARR
- Diversifies revenue, scales user base quickly
Clearday: Diverse revenue streams-$6k+ memory care, $10-35M SaaS, licensing & PEPM gains
Clearday revenue mixes occupancy-driven memory care fees (~$6,000/mo median; +$1k-$2k premium), Clearday at Home SaaS ($9-$29/mo; ARR $10-$35M at 100k users), ancillary services (add 6-15% per resident), licensing ($150k-$500k deals; $50-$200/bed SaaS), and employer PEPM ($3-$12; e.g., 5,000×$6 = $360k ARR).
| Stream | Key metric | Range |
|---|---|---|
| Memory care fees | Monthly | $6,000 (+$1k-$2k premium) |
| Clearday at Home | ARPU / 100k users | $9-$29 / $10-$35M ARR |
| Ancillary services | Revenue lift | 6-15% |
| Licensing | Deal / SaaS per bed | $150k-$500k / $50-$200 |
| Employer PEPM | Rate / example | $3-$12 / 5k×$6 = $360k |
Frequently Asked Questions
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