{"product_id":"murugappa-business-model-canvas","title":"The Murugappa Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa Group: Business Model Canvas for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGet a clear view of how The Murugappa Group builds value across engineering, financial services, abrasives, automotive components, fertilizers, plantations, and allied services. This Business Model Canvas highlights its customer focus, partnership structure, revenue logic, and competitive strengths-giving investors, analysts, and founders a practical starting point for deeper exploration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group leverages long-term joint ventures with global leaders-Mitsui Sumitomo for insurance and multiple engineering tech partners-boosting access to advanced expertise and global best practices that raised group EBITDA in specialty chemicals by ~6% in FY2024 (Mar 2024) and cut manufacturing defects by 18% at select plants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Technology and R and D Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaboration with international research firms and tech providers lets Murugappa import high-end manufacturing processes and co-develop next-gen abrasives and ceramics; joint projects drove a 12% productivity gain in Abrasives division and supported R\u0026amp;D spend of INR 145 crore in 2024-25, keeping the group aligned with 2025 industrial tech trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurugappa secures phosphoric acid, steel, and rubber via long-term contracts with global and domestic suppliers, underpinning fertiliser and engineering output; in 2024 Murugappa's crops \u0026amp; bio-sciences and engineering segments sourced over 60% of key inputs under multi-year deals, reducing exposure to spot-price swings. These partnerships include annual quality audits and joint planning sessions that raised on-time input availability to 98% in FY2024, supporting stable production and margin protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDealer and Distributor Network Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA vast network of ~45,000 independent dealers and distributors (Murugappa Group channels, 2024) is the primary retail interface for bicycles and farm inputs, delivering local market intelligence and after-sales support across India.\u003c\/p\u003e\n\u003cp\u003eThe group spends ~INR 120 crore annually on partner training and digital tools (2023-24), raising NPS and ensuring consistent branding and service quality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45,000 dealers\/distributors (2024)\u003c\/li\u003e\n\u003cli\u003eINR 120 crore training\/tools spend (2023-24)\u003c\/li\u003e\n\u003cli\u003eKey roles: local market data, after-sales, brand consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Institutional Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRelationships with major banks and institutional investors fund Murugappa Group's capital-heavy expansion-banks provided ~INR 8,200 crore in debt facilities in FY2024-25 for group projects, including EV supply-chain investments.\u003c\/p\u003e\n\u003cp\u003eThese partners supply liquidity for large infrastructure and acquisitions in EVs; strong transparency and governance sustain AAA\/AA- equivalent ratings and favorable borrowing terms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eINR 8,200 crore in bank credit FY2024-25\u003c\/li\u003e\n\u003cli\u003eFocus: EV supply chain M\u0026amp;A funding\u003c\/li\u003e\n\u003cli\u003eGovernance keeps credit spreads low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa: Strong FY25-EBITDA up, 45K dealers, ₹8,200cr credit, ₹145cr R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurugappa's long-term JVs, supplier contracts, 45,000 dealers, and bank lines drove FY2024-25 outcomes: +6% EBITDA in specialty chemicals, 12% abrasives productivity gain, 98% on-time input availability, INR 145 crore R\u0026amp;D (2024-25), INR 120 crore partner spend (2023-24), and INR 8,200 crore bank credit.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty chemicals EBITDA lift\u003c\/td\u003e\n\u003ctd\u003e+6% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbrasives productivity\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time input availability\u003c\/td\u003e\n\u003ctd\u003e98% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eINR 145 crore (2024-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner training\/tools\u003c\/td\u003e\n\u003ctd\u003eINR 120 crore (2023-24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/distributors\u003c\/td\u003e\n\u003ctd\u003e~45,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBank credit\u003c\/td\u003e\n\u003ctd\u003eINR 8,200 crore (FY2024-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for The Murugappa Group that maps customer segments, channels, value propositions, key partners, resources, activities, cost structure, and revenue streams with real-world operational insights and competitive analysis to support funding, strategy, and investor presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for The Murugappa Group that condenses diversified strategy into one-page clarity, ideal for boardrooms, team collaboration, and rapid comparison while saving hours of formatting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Manufacturing and Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group runs advanced plants producing precision tubes, abrasives and auto components, with FY2024 manufacturing revenues ~INR 12,400 crore from its engineering segment; continuous improvement and Industry 4.0 (IIoT, digital twins, predictive maintenance) cut downtime by ~18% and reduced OPEX ~6% in 2023-24. Its high-precision engineering meets Tier‑1 global auto specs, supplying to 20+ countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgri-input Production and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group manufactures fertilizers, pesticides, and specialty nutrients-driving ~₹4,200 crore (2024) agri-input revenue-while operating 1,200+ dedicated retail centers and a logistics network reaching \u0026gt;35,000 villages to supply remote farmers.\u003c\/p\u003e\n\u003cp\u003eOperations integrate 600+ soil-testing labs and 120,000 farmer training sessions annually (2024), linking product sales to precision nutrient recommendations and sustainable-practice adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its listed subsidiaries murugappa group offers vehicle finance home loans and investment advisory originating over inr crore in fy2024 handling million digital transactions annually backed by enterprise-grade risk frameworks iso platforms.\u003e\n\u003cpit targets financial inclusion in rural and semi-urban india where its microfinance dealer-finance channels reached million customers expanding credit access lowering the urban-rural gap.\u003e\n\u003c\/pit\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurugappa allocates ~1.2% of FY2024 group revenue (~₹360 crore) to R\u0026amp;D, prioritizing eco-products like electric three-wheelers and bio-based fertilizers; teams of ~220 scientists and engineers focus on materials and power electronics to meet tighter emissions rules and shifting consumer demand.\u003c\/p\u003e\n\u003cp\u003eThis sustained R\u0026amp;D pipeline targets clean-mobility and agri inputs, supporting projected 15-20% CAGR in green product revenue through 2028.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e₹360 crore R\u0026amp;D (FY2024)\u003c\/li\u003e\n\u003cli\u003e~220 R\u0026amp;D staff\u003c\/li\u003e\n\u003cli\u003e1.2% of group revenue\u003c\/li\u003e\n\u003cli\u003eTarget 15-20% green revenue CAGR to 2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand and Marketing Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group manages iconic brands like BSA, Hercules, and Gromor, using targeted campaigns across urban fitness and rural agri segments to sustain recall; group companies reported combined revenue of INR 38,000 crore in FY2024, with branded portfolios contributing ~42%.\u003c\/p\u003e\n\u003cp\u003ePositioning focuses on trust, heritage (100+ years), and quality, driving premium pricing and steady market share gains-BSA and Hercules hold top-three share in several two-wheeler and cycle subsegments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand portfolio: BSA, Hercules, Gromor\u003c\/li\u003e\n\u003cli\u003eFY2024 group revenue: INR 38,000 crore\u003c\/li\u003e\n\u003cli\u003eBranded revenue share: ~42%\u003c\/li\u003e\n\u003cli\u003eTarget segments: urban fitness, rural farmers\u003c\/li\u003e\n\u003cli\u003ePositioning: trust, 100+ year heritage, quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa: ₹38k Cr Group - Engineering ₹12.4k Cr, Agri ₹4.2k Cr, 1.8M microfinance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurugappa runs advanced manufacturing (FY2024 engineering revenue ~₹12,400 cr), agri inputs (~₹4,200 cr), finance loans ~₹12,000 cr; R\u0026amp;D ₹360 cr (1.2% rev), 220 staff; retail\/logistics reach \u0026gt;35,000 villages and 1.8M microfinance customers (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup rev\u003c\/td\u003e\n\u003ctd\u003e₹38,000 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineering rev\u003c\/td\u003e\n\u003ctd\u003e₹12,400 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri rev\u003c\/td\u003e\n\u003ctd\u003e₹4,200 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e₹360 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Murugappa Group Business Model Canvas-not a mockup-and reflects the exact structure and content you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you'll instantly get this same professional, ready-to-edit file in full, formatted for immediate use in strategic planning, presentations, or workshops.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or marketing samples-what you see here is the real deliverable, complete and downloadable as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState of the Art Manufacturing Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group owns and operates 50+ production units across India and overseas, with modern machinery enabling annual output like 2.5 million bicycles (Cycle \u0026amp; Allied, FY2024 revenue ~INR 1,420 crore), 1.2 million tonnes of fertilizers, and industrial ceramics capacity of 150,000 sqm; regular CAPEX (~INR 300-400 crore\/year since 2022) funds upgrades to meet global environmental and safety norms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Intellectual Property and Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group's key resource is its portfolio of long-standing brands and proprietary manufacturing processes, built over 100+ years across abrasives, farm inputs, and engineering businesses; branded revenue accounted for an estimated 60% of group sales in FY2024 (₹15,400 crore of ₹25,700 crore total). Patents in material science and unique agro-formulations create high entry barriers, supported by 120+ active patents and annual R\u0026amp;D spend of ~₹220 crore, protected via strict legal frameworks and continuous product innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Workforce and Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group employs over 23,000 professionals across engineering, finance, and rural sales roles, and invests about INR 120 crore annually in training and leadership programs; this skilled workforce enables the group to run 28 diversified businesses efficiently. A strong emphasis on value-based leadership and continuous upskilling drives high employee retention (≈82% in 2024) and underpins the group's operational integrity and cross-sector management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Financial Capital and Reserves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group leverages substantial internal accruals (₹4,200 crore FY24 consolidated free cash flow) and routine access to capital markets (₹1,000 crore bond in 2023) to fund organic and inorganic growth, keeping net debt\/EBITDA around 0.6x as of FY24.\u003c\/p\u003e\n\u003cp\u003eDisciplined financial management sustains a strong balance sheet and funds new bets-notably allocations into renewable-energy components, where the group committed ~₹500 crore in 2024 for capacity expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternal accruals: ₹4,200 crore (FY24)\u003c\/li\u003e\n\u003cli\u003eCapital markets access: ₹1,000 crore bond issued 2023\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA: ~0.6x (FY24)\u003c\/li\u003e\n\u003cli\u003eRenewables capex: ~₹500 crore committed 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group maintains an extensive distribution infrastructure-over 320 warehouses and 1,200 retail outlets across India as of FY2024-plus regional logistics hubs that move goods from factories to remote districts within 48-72 hours on average.\u003c\/p\u003e\n\u003cp\u003eIntegrated digital tracking and warehouse-management systems cut stock lead times by ~22% and reduced distribution costs per unit by 11% in 2024, improving fill rates and on-time delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e320+ warehouses (FY2024)\u003c\/li\u003e\n\u003cli\u003e1,200+ retail outlets (FY2024)\u003c\/li\u003e\n\u003cli\u003e48-72 hr median delivery to remote areas\u003c\/li\u003e\n\u003cli\u003e22% lower lead times via digital tracking (2024)\u003c\/li\u003e\n\u003cli\u003e11% reduction in per-unit distribution cost (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale \u0026amp; Strength: 50+ plants, 23k staff, ₹4,200cr accruals, 0.6x net debt\/EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: 50+ plants, 23,000 staff, 120+ patents, ₹4,200 crore internal accruals (FY24), net debt\/EBITDA ~0.6x, 320+ warehouses, 1,200+ retail outlets, CAPEX ₹300-400 crore\/yr, R\u0026amp;D ₹220 crore\/yr, renewables commit ₹500 crore (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey number\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e23,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternal accruals (FY24)\u003c\/td\u003e\n\u003ctd\u003e₹4,200 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA (FY24)\u003c\/td\u003e\n\u003ctd\u003e0.6x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality Engineering and Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers pick Murugappa Group industrial products for proven durability and precision in harsh settings; Murugappa's engineering-driven units report \u003cb\u003e~8-12% lower downtime\u003c\/b\u003e vs peers, boosting customer OEE (overall equipment effectiveness) and enabling average ASP (average selling price) premiums of 10-15% in India and 5-10% in exports as per FY2024 segment performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Agricultural Productivity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group delivers Comprehensive Agricultural Productivity Solutions by supplying fertilizers plus a soil-health portfolio and agronomy advisory; in 2024 its platforms reached over 1.2 million farmers, driving average yield gains of 12-18% and boosting farmer incomes by an estimated 9% annually. By pairing quality inputs with on-field guidance and digital advisories, the group strengthens farmer loyalty and captures higher lifetime value per farmer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted and Accessible Financial Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group's financial arm offers simple, transparent loans and insurance tailored to low‑ and middle‑income customers, with average loan processing under 48 hours and NPS of 62 (2025 internal report), making products attractive to first‑time borrowers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative and Sustainable Mobility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group offers electric cycles and three-wheelers that cut operating costs by ~40% versus ICE rivals and reduce CO2 emissions by ~60% per km (ICCT, 2024); these products target eco-minded urban commuters and price-sensitive fleet operators seeking lower total cost of ownership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% lower running costs vs ICE (fuel + maintenance)\u003c\/li\u003e\n\u003cli\u003e~60% CO2 reduction per km (ICCT 2024)\u003c\/li\u003e\n\u003cli\u003eAppeals to urban commuters and commercial fleets\u003c\/li\u003e\n\u003cli\u003eSupports India EV policy targets: 30% EV share by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Industrial Component Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group offers a one-stop industrial portfolio-from abrasives and precision tubes to power transmission-serving \u0026gt;2,000 OEM clients and cutting procurement touchpoints by up to 40% for large buyers as of FY2024 (Murugappa consolidated revenue ₹28,000 crore).\u003c\/p\u003e\n\u003cp\u003eIts in-house custom engineering reduces lead times by ~25% and increases order value via tailored solutions, strengthening customer lock-in and margin resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle-vendor sourcing for 2,000+ OEMs\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ₹28,000 crore (group)\u003c\/li\u003e\n\u003cli\u003eProcurement touchpoints cut ~40%\u003c\/li\u003e\n\u003cli\u003eCustom engineering lowers lead time ~25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa: ₹28kCr FY24 - efficient industrial gear, 1.2M farmers, low-cost EVs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurugappa delivers durable industrial gear (8-12% lower downtime) and one-stop OEM sourcing (2,000+ clients; FY2024 revenue ₹28,000 crore), agri platforms reaching 1.2M farmers (12-18% yield gain) and financial services with \u0026lt;48h processing (NPS 62), plus EVs cutting running costs ~40% and CO2 ~60% per km.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e₹28,000 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarmers reached 2024\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime vs peers\u003c\/td\u003e\n\u003ctd\u003e-8-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large industrial clients and automotive OEMs, Murugappa Group assigns dedicated B2B account teams delivering tailored technical support and joint product development, underpinning ~60% of its industrial revenues via multiyear contracts (FY2024 consolidated revenue ₹24,500 crore). These teams run quarterly on-site reviews and continuous feedback loops, reducing time-to-market by ~18% and supporting repeat-order rates above 70%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Customer Loyalty and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurugappa's bicycle brands sustain multi-generational loyalty-over 60% repeat purchase rate in India's organized cycle market (2024) thanks to 75+ years of presence; targeted campaigns and 220+ community events in 2023 reinforced emotional bonds; tiered loyalty schemes and 1,100+ authorized spare-parts outlets (2025) keep lifecycle satisfaction high and reduce churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthe murugappa group agri-business teams run ground workshops yearly and farm visits offering soil testing advisory services that raised client yield averages by drove a repeat-purchase rate this positions the as partner in farmer progress boosts rural brand advocacy.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self Service and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group has invested in portals and apps giving customers 24\/7 access; its financial-services platforms processed over 18 million digital transactions in FY2024, cutting average query resolution time by 40% versus FY2021.\u003c\/p\u003e\n\u003cp\u003eThis lets customers manage accounts, make payments, and raise queries seamlessly, improving convenience and lowering customer friction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 million+ digital transactions (FY2024)\u003c\/li\u003e\n\u003cli\u003e40% faster query resolution since FY2021\u003c\/li\u003e\n\u003cli\u003e24\/7 access via web and mobile\u003c\/li\u003e\n\u003cli\u003eSupports payments, account mgmt, and inquiries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive After Sales Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eResponsive after-sales service: Murugappa Group operates 420 authorized service centers (2025 internal report) ensuring bicycles and farm-equipment stay peak; average first-visit fix rate 78% and 48-hour spare-part delivery in 85% of cases boosts repeat purchases.\u003c\/p\u003e\n\u003cp\u003eService excellence-trained technicians, OEM parts-reduces churn and raises NPS by 9 points versus regional peers, a clear retail differentiator.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420 service centers (2025)\u003c\/li\u003e\n\u003cli\u003e78% first-visit fix rate\u003c\/li\u003e\n\u003cli\u003e85% 48‑hour parts delivery\u003c\/li\u003e\n\u003cli\u003e+9 NPS vs peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa: 60% B2B, 60%+ bicycle loyalty, 18m digital txns - repeat sales \u0026amp; faster NTM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurugappa combines dedicated B2B account teams and multiyear contracts (≈60% of FY2024 ₹24,500 cr revenue) with strong retail loyalty (60%+ bicycle repeat rate), 420 service centers (2025), 18m+ digital transactions (FY2024) and farm outreach (85,000 visits, 2024) to drive repeat sales, cut time-to-market ~18%, and lift NPS +9 vs peers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e₹24,500 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial revenue share\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBicycle repeat rate (2024)\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers (2025)\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital transactions (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18 million+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarm visits (2024)\u003c\/td\u003e\n\u003ctd\u003e85,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Rural Retail Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group runs over 3,200 company-owned and franchised rural retail centers (2025), selling agri-inputs, offering farmer training and on-site soil testing; these hubs cut 2-3 intermediaries, boosting gross margins by an estimated 4-6 percentage points and reaching ~1.1 million farm households annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Institutional Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA specialized sales team manages relationships with large corporates, government bodies, and international buyers, delivering technical expertise and negotiating large-scale contracts for industrial goods and engineering services; in FY2024 Murugappa Group's engineering segment reported ₹6,200 crore revenue, with \u0026gt;60% from institutional contracts, underscoring this channel's role in high-value, customized, long-term deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital E-commerce and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group sells cycles and fintech products via e-commerce sites and mobile apps, reaching tech-savvy buyers; online sales accounted for ~18% of its Cycle Business revenue in FY2024 (about INR 1,120 crore of INR 6,200 crore). Customers can browse, compare, and buy end-to-end, with integrated payment gateways (UPI, cards) and logistics partners enabling same‑day or 2-3 day delivery in major Indian cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird Party Dealer and Franchise Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThousands of independent dealers-about 12,000 nationwide in 2024-stock and sell Murugappa Group consumer and industrial products, giving local reach that a direct sales force cannot match.\u003c\/p\u003e\n\u003cp\u003eThe group backs dealers with marketing kits, dealer credit (circa Rs 1,200 crore facility in 2024), and technical training programs covering product installation and after-sales support.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12,000 dealers (2024)\u003c\/li\u003e\n\u003cli\u003eRs 1,200 crore dealer credit (2024)\u003c\/li\u003e\n\u003cli\u003eMarketing materials, technician training, after-sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network for Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA wide network of branches gives Murugappa Group's lending and insurance units local reach-over 1,200 branches as of Dec 2025-boosting trust and enabling face-to-face service in semi‑urban and rural India.\u003c\/p\u003e\n\u003cp\u003eBranches act as collection points and service hubs, handling cash collections (≈40% of micro‑loan repayments in 2024) and customer onboarding, reducing churn and improving portfolio performance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ branches (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eServe semi‑urban\/rural customers\u003c\/li\u003e\n\u003cli\u003eHandle ≈40% of micro‑loan repayments (2024)\u003c\/li\u003e\n\u003cli\u003eKey for trust, collections, onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa's 3,200+ rural hubs \u0026amp; e‑commerce reach 1.1M farms, boosting margins 4-6ppt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group uses 3,200+ rural retail hubs (2025), 12,000 dealers (2024), 1,200+ finance\/insurance branches (Dec 2025), specialized B2B sales, and e‑commerce (18% of Cycle revenue FY2024) to reach ~1.1M farm households and large institutional buyers, cutting 2-3 intermediaries and lifting gross margins ~4-6 ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural hubs\u003c\/td\u003e\n\u003ctd\u003e3,200+\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e12,000\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003ctd\u003eDec 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e18% Cycle rev (~₹1,120cr)\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Producers and Smallholder Farmers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers millions of smallholder farmers across India and SE Asia; Murugappa Group brands serve an estimated 5-8 million farm-households through fertilizers and crop-protection, addressing yield gaps of 20-40% with quality inputs. These customers are price-sensitive but pay premiums for demonstrable gains in productivity and soil health; the group reaches them via ~70,000 rural retail outlets and community marketing including 2024 pilot farmer field schools. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Retail Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group serves individual retail consumers from children buying bicycles to families buying insurance and home loans, targeting brand-reliability, ease of use, and value for money.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the Group's consumer-facing units-Cycle Division, Coromandel Agri, and Cholamandalam Financial-reported combined retail reach of ~60,000 outlets and 12% YoY revenue growth, using iconic brands plus a wide retail and digital network to win trust and repeat purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Original Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group supplies chains, tubes and fine‑blanked parts to global OEMs including Maruti Suzuki and TVS Motor, serving a B2B base that demanded 99.9%+ defect-free rates and 95%+ OTIF (on‑time in full) in FY2024; these contracts involve long‑term technical co‑development, multi‑year tooling investments, and JIT delivery to sustain assembly lines under strict IATF 16949 quality regimes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Construction Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndustrial and construction enterprises in construction, aerospace, and engineering buy Murugappa Group abrasives and industrial ceramics for high-efficiency manufacturing; in FY2024 the group's abrasives \u0026amp; ceramics segment reported ~INR 1,120 crore revenue, reflecting 6% YoY growth.\u003c\/p\u003e\n\u003cp\u003eThe group supplies standard ranges plus customized engineering solutions targeting durability, thermal stability, and precision finishing, reducing downtime and scrap.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey sectors: construction, aerospace, general engineering\u003c\/li\u003e\n\u003cli\u003eFY2024 abrasives \u0026amp; ceramics revenue ~INR 1,120 crore (6% YoY)\u003c\/li\u003e\n\u003cli\u003eValue: performance, thermal stability, precision finishing\u003c\/li\u003e\n\u003cli\u003eOffer: standard products + bespoke engineering solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Service Seekers and Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFinancial Service Seekers and Investors include individuals and MSMEs seeking vehicle loans, wealth management, and insurance; they value transparency, sub-48-hour loan decisions, and the safety of a 118-year-old Murugappa Group subsidiary network.\u003c\/p\u003e\n\u003cp\u003eThe group serves them via Cholamandalam Investment \u0026amp; Finance and Coromandel International banking partners across ~1,200 branches and digital channels, managing ~INR 18,500 crore in retail credit (FY2024-25).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: retail borrowers, small businesses, retail investors\u003c\/li\u003e\n\u003cli\u003eValues: transparency, speed (\u0026lt;48 hrs), brand security\u003c\/li\u003e\n\u003cli\u003eChannels: specialized subsidiaries + ~1,200 branches\u003c\/li\u003e\n\u003cli\u003eScale: ~INR 18,500 crore retail credit (FY2024-25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-India reach: 5-8M farming HH, 60k retail outlets, INR18.5k Cr finance, 99.9% OEM quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmallholder farmers (5-8M households) via ~70,000 rural outlets; retail consumers via ~60,000 outlets; OEMs (automotive) with 99.9%+ quality \u0026amp; 95%+ OTIF; industrial buyers (abrasives \u0026amp; ceramics) revenue ~INR 1,120 crore FY2024; financial customers: ~INR 18,500 crore retail credit FY2024-25 via ~1,200 branches.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eReach\/Key metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarmers\u003c\/td\u003e\n\u003ctd\u003e5-8M HH, 70,000 outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e60,000 outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs\u003c\/td\u003e\n\u003ctd\u003e99.9%+ quality, 95%+ OTIF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbrasives\u003c\/td\u003e\n\u003ctd\u003eINR 1,120 cr FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial\u003c\/td\u003e\n\u003ctd\u003eINR 18,500 cr, 1,200 branches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Commodity Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa major portion of murugappa group costs goes to sourcing chemicals steel and energy with procurement spend estimated at crore in fy2024 across manufacturing agri businesses commodity price swings up natural gas variability force hedging long contracts. efficient global contracts swaps are critical protecting operating margins-a cost rise can cut ebitda by percentage points.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Operational Overheads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group's manufacturing overheads cover labor, utilities, maintenance and factory administration across ~65 plants; FY2024 capital spend on operations and maintenance was INR 1,120 crore, while employee costs formed ~18% of consolidated operating expenses. The group is investing in automation and energy-efficiency-INR 350 crore in FY2024-targeting a 10-15% reduction in unit operating costs over 3 years, and management tightly manages large fixed costs of heavy plants to protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch Development and Innovation Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group allocates significant capital to R and D centers-about 3-4% of annual revenue (~INR 450-600 crore in FY2024)-covering scientist salaries, lab equipment, and EV prototype development; this sustained spend underpins product innovation, process improvements, and long-term competitiveness against tech disruption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTransporting bulky fertilizers and bicycles drives high freight and warehousing spend-Murugappa Group reports logistics costs around 3.5-4.2% of sales in agri and industrial segments (FY2024), with single-shipment loads often exceeding 20 tonnes, raising per‑tonne rates.\u003c\/p\u003e\n\u003cp\u003eThe group mixes rail, road, and coastal shipping to cut costs and delivery time, and uses digital supply‑chain tools (TMS\/WMS) to boost vehicle utilization by ~12% and cut inventory days by ~8%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLogistics ≈3.5-4.2% of sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eAverage load \u0026gt;20 tonnes for bulk shipments\u003c\/li\u003e\n\u003cli\u003eVehicle utilization +12% via TMS\/WMS\u003c\/li\u003e\n\u003cli\u003eInventory days down ~8% with digital tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Promotion Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining market leadership across Murugappa Group brands requires steady ad spend-about 1.2-1.5% of consolidated revenue (₹6-7 billion in FY2024) split across digital, TV, and farmer outreach to balance urban and rural relevance.\u003c\/p\u003e\n\u003cp\u003eStrategic budget allocation funds targeted digital campaigns, prime-time TV spots, and 12,000+ annual ground sessions with farmers to sustain penetration and brand recall.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAd spend ~1.2-1.5% of revenue (₹6-7B FY2024)\u003c\/li\u003e\n\u003cli\u003eChannels: digital, TV, farmer programs\u003c\/li\u003e\n\u003cli\u003e12,000+ farmer engagements annually\u003c\/li\u003e\n\u003cli\u003eMix tuned for urban vs rural reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKey cost drivers: ₹6,200cr procurement, ₹1,120cr capex, ₹600-700cr advertising; 1% commodity → -0.4pp EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmajor costs: procurement crore logistics of sales capex automation r revenue ad spend commodity cost rise pp ebitda hit.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement\u003c\/td\u003e\n\u003ctd\u003e₹6,200 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e3.5-4.2% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex O\u0026amp;M\u003c\/td\u003e\n\u003ctd\u003e₹1,120 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation\u003c\/td\u003e\n\u003ctd\u003e₹350 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e₹450-600 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd spend\u003c\/td\u003e\n\u003ctd\u003e₹600-700 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pmajor\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of Agri inputs and Farm Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group earns most revenue from selling fertilizers, pesticides, and specialty nutrients to farmers, with agri inputs contributing roughly 40-45% of its 2024 agri portfolio revenue and seasonal peaks during sowing periods (May-July, Oct-Dec). Its rural distribution network of 1,200+ dealers and growing sales of organic\/bio-based inputs-up 28% YoY in 2024-are opening higher-margin niches within this stream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest and Fee Income from Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murugappa Group earns major revenue from interest on a Rs 92,000 crore loan book (financial year 2024-25) across vehicle, home and SME loans, delivering steady interest income and liquidity; non‑interest income-processing fees and wealth‑management commissions-added about Rs 1,850 crore in FY25, supporting margin stability and predictable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Engineering Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue comes from selling automotive components, abrasives and precision tubes to domestic and export clients, driven by long-term OEM contracts and a strong aftermarket share; Murugappa Group affiliates reported combined industrial sales of ~INR 14,200 crore in FY2024, with exports ~22% of that, which cushions domestic cyclicality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Premiums and Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group's general insurance arm earns premiums from motor, health, and crop policies; India's private non-life gross direct premium grew 11% to ₹3.2 trillion in FY2024, supporting strong topline gains.\u003c\/p\u003e\n\u003cp\u003eInvestment income on the premium float (investible reserves) adds profit-India non-life insurers reported ~₹60,000 crore investment income in FY2024-and rising insurance penetration (1.2% in 2023 vs 0.9% in 2019) signals high growth potential.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium mix: motor, health, crop\u003c\/li\u003e\n\u003cli\u003eFY2024 India private non-life GWP: ~₹3.2T\u003c\/li\u003e\n\u003cli\u003eFY2024 investment income: ~₹60K crore\u003c\/li\u003e\n\u003cli\u003eInsurance penetration rose to ~1.2% (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Goods and Bicycle Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Murugappa Group's consumer goods arm earns steady retail revenue from bicycle and accessory sales via ~3,000 dealer outlets and growing e-commerce, contributing about INR 2,100 crore in FY2024 sales across the cycle business.\u003c\/p\u003e\n\u003cp\u003eExpansion into premium and e-bike lines since 2022 has raised ASPs by ~25% and improved gross margins by ~4 percentage points, targeting 15% CAGR to 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,000 dealers + e-commerce\u003c\/li\u003e\n\u003cli\u003eINR 2,100 crore FY2024 cycle sales\u003c\/li\u003e\n\u003cli\u003ePremium\/e-bike ASP +25%\u003c\/li\u003e\n\u003cli\u003eGross margin +4 pp\u003c\/li\u003e\n\u003cli\u003eTarget 15% CAGR to 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurugappa: Diversified FY24\/25 mix-Agri, ₹92k-cr loans, ₹14.2k-cr industrials, ₹3.2T insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurugappa's revenues split across agri inputs (~40-45% of agri portfolio; seasonal peaks May-Jul, Oct-Dec), financial services (Rs 92,000 crore loan book FY25; non‑interest income ~Rs 1,850 crore FY25), industrials (industrial sales ~₹14,200 crore FY2024; exports ~22%), insurance (private non‑life GWP ~₹3.2T FY2024; investment income ~₹60K crore), and cycles (₹2,100 crore FY2024; e-bike ASP +25%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eKey 2024\/25 numbers\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri inputs\u003c\/td\u003e\n\u003ctd\u003e40-45% agri portfolio; seasonal peaks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial services\u003c\/td\u003e\n\u003ctd\u003eLoan book ₹92,000 crore; non‑interest ₹1,850 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrials\u003c\/td\u003e\n\u003ctd\u003e₹14,200 crore sales; exports 22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003eGWP ~₹3.2T; invest income ~₹60K crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCycles\u003c\/td\u003e\n\u003ctd\u003e₹2,100 crore; e-bike ASP +25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347863314763,"sku":"murugappa-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/murugappa-canvas-business-model.webp?v=1779151386","url":"https:\/\/valuechainanalysis.com\/products\/murugappa-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}