{"product_id":"murphyusa-business-model-canvas","title":"Murphy USA Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA Business Model Canvas: Clear Insight for Investors \u0026amp; Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Murphy USA's business model with a focused Business Model Canvas that shows how the company creates value through low-cost fuel, convenient store locations, and efficient service designed for everyday customers.\u003c\/p\u003e\n\u003cp\u003eBuilt for investors, analysts, and operators, the full downloadable canvas maps the key customer segments, revenue streams, cost structure, and operating advantages that shape Murphy USA's competitive position across its Walmart-adjacent and stand-alone sites.\u003c\/p\u003e\n\u003cp\u003eGet the complete Word and Excel files to review company-specific insights, strategic takeaways, and a practical framework for benchmarking, planning, or deeper business analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance with Walmart\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA maintains a long-term strategic alliance with Walmart, with roughly 1,300 of its ~1,700 retail fuel locations colocated or adjacent to Walmart stores as of Dec 31, 2025, anchoring its real estate strategy. By positioning near high-traffic Walmart hubs, Murphy USA captures captive shoppers, driving about 65% of its retail fuel gallons and supporting ~70% of annual retail gross profit through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Supply and Logistics Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA sources gasoline and diesel through contracts with major refiners and pipeline operators, enabling procurement of ~1.2 billion gallons in 2024 at wholesale discounts that helped keep national average pump prices ~8% below regional peers in Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore-Mark Distribution Agreement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore-Mark, as Murphy USA's primary wholesale distributor, supplies the majority of non-fuel merchandise-snacks, beverages and retail items-supporting ~70-80% of store assortments and enabling high inventory turnover (category turnover \u0026gt;12x\/year). This scale drives consistent on-shelf availability and helped Murphy USA keep convenience gross margin resilient in 2024, supporting competitive pricing via distribution efficiencies and lower per-unit procurement costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTobacco Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA keeps close ties with major tobacco manufacturers to secure volume discounts and promotional funding for tobacco, which accounted for roughly 12-15% of non-fuel merchandise revenue and helped drive an estimated $1.2 billion in in-store sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships preserve margins on a high-turn category, boost weekly foot traffic for core convenience customers, and enable targeted pricing that complements fuel and loyalty offers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12-15% of non-fuel merchandise revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e~$1.2B in in-store sales tied to tobacco (FY2024)\u003c\/li\u003e\n\u003cli\u003eVolume discounts + promo funds protect margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processors and Fleet Card Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA partners with payment processors and fleet card issuers like WEX and Fuelman to enable fast, low-friction payments for retail and commercial drivers; in 2025 these channels support ~15% of transactions at forecourts, boosting average ticket value by ~6% for fleet customers.\u003c\/p\u003e\n\u003cp\u003eIntegration ensures sub-1.5s point-of-sale authorization and reduces declines, expanding Murphy USA's reach into small-business fleets and professional drivers while cutting checkout time and operational hiccups.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: WEX, Fuelman, major banks\u003c\/li\u003e\n\u003cli\u003eFleet share: ~15% of transactions (2025)\u003c\/li\u003e\n\u003cli\u003eAvg ticket uplift: ~6% for fleet users\u003c\/li\u003e\n\u003cli\u003eAuth speed: \u0026lt;1.5 seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA-Walmart alliance fuels 65% gallons and 70% retail GP, $1.2B tobacco sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA's Walmart alliance (≈1,300 of ≈1,700 sites, 12\/31\/2025) drives ~65% of fuel gallons and ~70% of retail gross profit; fuel procurement (~1.2B gallons in 2024) via refiners\/pipelines kept Q4 2024 pump prices ~8% below peers; Core-Mark and tobacco partners supported ~70-80% assortments and ~$1.2B in tobacco sales (FY2024); fleet\/payment partners (WEX, Fuelman) made ~15% of 2025 transactions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWalmart\u003c\/td\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e~1,300 of ~1,700 (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefiners\/Pipelines\u003c\/td\u003e\n\u003ctd\u003eFuel volume\u003c\/td\u003e\n\u003ctd\u003e~1.2B gallons (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore-Mark\u003c\/td\u003e\n\u003ctd\u003eAssortment support\u003c\/td\u003e\n\u003ctd\u003e70-80% of stores (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTobacco suppliers\u003c\/td\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e~$1.2B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEX\/Fuelman\u003c\/td\u003e\n\u003ctd\u003eTransaction share\u003c\/td\u003e\n\u003ctd\u003e~15% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Murphy USA that maps customer segments, value propositions, channels, revenue streams and key partners tied to real-world retail fuel and convenience operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Murphy USA that condenses retail fuel and convenience strategies into a one-page snapshot-ideal for rapid team collaboration, boardroom reviews, or side-by-side comparisons to save hours of structuring and focus on strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Procurement and Pricing Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA buys fuel using hedging and bulk contracts to lower input costs, securing spreads that funded ~45% of its 2024 gross profit from fuel sales; by tracking rack prices and using dynamic retail pricing, the chain preserved a fuel margin near $0.17\/gal in FY2024 while keeping pump prices competitive for price-sensitive shoppers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Store Operations and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDaily operations at over 1,700 Murphy USA and Murphy Express sites focus on cleanliness, safety, and sub-3-minute service for fuel lanes and register throughput, supporting the quick-stop brand that generated $8.2 billion in 2024 retail fuel and convenience revenue. Managers run staffing, inventory and loss-prevention, while quarterly operational audits and continuous training keep uptime and service consistency above company targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandising and Category Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA analyzes POS and loyalty data to squeeze profit from ~1,800-2,000 sq ft stores, prioritizing high-velocity categories-tobacco, beverages, snacks-that represented ~65% of in-store gross profit in 2024; localized assortments boost unit sales, with top markets showing 8-12% higher SKU turnover after assortment tweaks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Program Maintenance and Data Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murphy Drive Rewards program drives repeat visits and captures purchase data; in 2024 the program accounted for ~18% of chain transactions and lifted average basket value by 7.5% year-over-year.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes digital UX improvements and personalized offers using SKU-level loyalty data, raising customer lifetime value (CLV) and giving Murphy USA an edge in a crowded retail fuel and convenience market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProgram share: ~18% of transactions (2024)\u003c\/li\u003e\n\u003cli\u003eAvg basket uplift: +7.5% YoY\u003c\/li\u003e\n\u003cli\u003eFocus: digital UX, SKU-level personalization\u003c\/li\u003e\n\u003cli\u003eOutcome: higher CLV, competitive differentiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development and Site Modernization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurphy USA regularly reviews its portfolio to target new builds and $100-150m annual remodel capex (2024-25 guidance) for site refreshes, focusing on high-speed pumps and optimized store layouts to lift throughput and margins.\u003c\/p\u003e\n\u003cp\u003eSite selection targets high-growth corridors; new-store openings totaled 39 in 2024, supporting market penetration and same-store sales leverage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual remodel capex: $100-150m (2024-25)\u003c\/li\u003e\n\u003cli\u003eHigh-speed pumps: lower dwell time, higher throughput\u003c\/li\u003e\n\u003cli\u003e2024 new stores: 39\u003c\/li\u003e\n\u003cli\u003eFocus: high-growth corridors, long-term growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: $8.2B Fuel+C-Store Sales, $0.17\/gal Margin, 39 New Sites, $100-150M Remodel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA secures fuel via hedges and bulk contracts, funding ~45% of 2024 fuel gross profit and keeping retail fuel margin near $0.17\/gal while selling $8.2B fuel+convenience in 2024; ops at 1,700+ sites target sub-3-minute fuel\/register service, 39 net new stores in 2024, and $100-150M annual remodel capex (2024-25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel+convenience revenue\u003c\/td\u003e\n\u003ctd\u003e$8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel margin\u003c\/td\u003e\n\u003ctd\u003e$0.17\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHedge-funded gross profit\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e1,700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew stores\u003c\/td\u003e\n\u003ctd\u003e39\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemodel capex\u003c\/td\u003e\n\u003ctd\u003e$100-150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Murphy USA Business Model Canvas you'll receive after purchase-not a mockup or sample-and upon completing your order you'll get this same ready-to-edit file in its entirety, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company's largest physical asset is its network of ~1,600 retail sites (about 1,000 Murphy USA and 600 Murphy Express as of Dec 31, 2024), sited near highways and big-box anchors to capture commuter and shopper traffic. These locations feature modern fuel dispensers and streamlined convenience-store layouts built for rapid transactions, supporting average store throughput of ~2,200 gallons\/day and per-site annual revenue near $4.5 million in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Distribution and Terminal Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA's access to 40+ terminals and pipeline ties across the Gulf Coast and Midwest lets it move millions of gallons daily-fuel volumes supported 2024 retail sales of $8.3 billion-enabling rapid rerouting during regional outages and lowering logistics cost per gallon; a diversified supplier base cut single-vendor exposure below 15% in 2024, improving price stability and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy Drive Rewards Proprietary Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe loyalty dataset from Murphy Drive Rewards, capturing purchases from over 5 million members as of Dec 31, 2025, drives targeted marketing and strategic planning by revealing purchase frequency, basket size (avg $24.70 per transaction in 2024) and store visit patterns; this proprietary insight helps refine promotions, raise retention (program members spend ~35% more annually) and protect market share in a data-driven retail fuel market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA is recognized as a low-price leader in fuel and convenience retail, driving organic foot traffic and repeat visits; in 2024 Murphy reported 1,611 company-operated sites and total revenue of $14.1 billion, underscoring scale that supports price competitiveness.\u003c\/p\u003e\n\u003cp\u003eThe Walmart association boosts credibility and convenience-about 70% of Murphy sites are co-located with Walmart, strengthening trust among price-conscious consumers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,611 company sites (2024)\u003c\/li\u003e\n\u003cli\u003e$14.1B revenue (2024)\u003c\/li\u003e\n\u003cli\u003e70% Walmart co-located\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperienced Management and Operational Staff\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe leadership team brings decades of energy and retail experience, steering Murphy USA through fuel margin swings-2024 adjusted EBITDA was $1.02 billion, showing resilience across volatile cycles.\u003c\/p\u003e\n\u003cp\u003eStore-level staff are trained for high-volume efficiency, supporting a low-cost model that produced a 2024 same-store sales gain of 3.8% and 18.4 million weekly customer transactions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 adjusted EBITDA: $1.02B\u003c\/li\u003e\n\u003cli\u003eSame-store sales +3.8% (2024)\u003c\/li\u003e\n\u003cli\u003e~18.4M weekly transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: 1,611 sites, $14.1B revenue, $1.02B EBITDA \u0026amp; 5M+ rewards members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA's key resources: 1,611 company sites (Dec 31, 2024) with ~70% co-located at Walmart; 40+ terminals\/pipeline ties supporting $8.3B retail fuel sales (2024) and $14.1B total revenue (2024); Murphy Drive Rewards \u0026gt;5M members (2025) driving higher spend; 2024 adjusted EBITDA $1.02B and same-store sales +3.8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany sites\u003c\/td\u003e\n\u003ctd\u003e1,611\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWalmart co-location\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuel sales\u003c\/td\u003e\n\u003ctd\u003e$8.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e$14.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards members\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;5M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e$1.02B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsistently Low Fuel Prices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA drives volume by selling gasoline and diesel at prices roughly 5-8% below regional averages; in 2024 the chain reported average pump margins near 11¢\/gal while selling ~3.4 billion gallons, reflecting price-led traffic. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpeed and Convenience of Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmurphy usa outlets prioritize a true in-and-out experience: high-speed pumps to liters typical for retail forecourts and streamlined self-serve checkouts cut average transaction time under minutes matching industry benchmarks where of customers cite speed as top choice factor nacs report\u003e\n\n\u003c\/pmurphy\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Major Retail Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeing adjacent to 3,900+ Walmart stores (Murphy USA operated 1,500+ sites in 2024) lets customers refuel while shopping, cutting extra trips and saving time-U.S. consumers average 2.1 shopping trips\/week, so one-stop combos reduce travel frequency. Murphy Express placement on major thoroughfares boosts accessibility; forecourt sales at convenience sites grew ~6% YoY in 2024, showing demand for clustered retail fueling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Volume Tobacco and Merchandise Availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurphy USA guarantees steady availability of high-demand convenience items-especially tobacco and beverages-selling over 190 million gallons of fuel and generating retail revenue that contributed to its 2024 $7.2 billion total revenue, keeping prices competitive for routine buyers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus on core SKUs: tobacco, beverages\u003c\/li\u003e\n\u003cli\u003eHigh turnover lowers stockouts\u003c\/li\u003e\n\u003cli\u003eCompetitive pricing supports repeat visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Savings via Loyalty Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murphy Drive Rewards program delivers measurable savings-members earned about 5-15¢\/gal in 2024 via points redeemable for fuel discounts or free snacks, raising average basket spend and visit frequency versus non-members.\u003c\/p\u003e\n\u003cp\u003eDigital coupons and personalized deals (targeted offers increased redemptions by ~22% in 2024) boost perceived value and drive loyalty, shifting share from competitors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5-15¢\/gal average reward value (2024)\u003c\/li\u003e\n\u003cli\u003e~22% higher coupon redemption with personalization (2024)\u003c\/li\u003e\n\u003cli\u003eHigher visit frequency and basket size for members\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: Low‑price fuel, 3.4B gal sold, $7.2B revenue, fast pumps \u0026amp; 22% coupon lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA sells fuel ~5-8% below regional averages, selling ~3.4B gallons in 2024 with ~11¢\/gal pump margins; fast pumps and 4‑minute transactions drive traffic; 1,500+ Murphy USA sites (3,900+ Walmart adjacencies) and retail sales helped produce $7.2B revenue in 2024; Drive Rewards gave 5-15¢\/gal value and personalized coupons lifted redemptions ~22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel sold\u003c\/td\u003e\n\u003ctd\u003e3.4B gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$7.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePump margin\u003c\/td\u003e\n\u003ctd\u003e~$0.11\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice discount\u003c\/td\u003e\n\u003ctd\u003e5-8% below avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e1,500+ (Walmart adjacencies 3,900+)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards value\u003c\/td\u003e\n\u003ctd\u003e5-15¢\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoupon lift\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransactional and Efficient Interaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe majority of Murphy USA interactions are brief and speed-focused: 1,677 company-operated stores (end‑2024) emphasize self‑service pumps and sub‑90‑second POS transactions, driving fuel margin volumes; reliability is high with \u0026gt;99% uptime targets and store-level operating cash flow of $1,220\/store\/month (2024 est.), matching customers who prioritize efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement via Mobile App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murphy Drive mobile app is Murphy USA's primary digital touchpoint, delivering real-time fuel pricing, reward balance, and exclusive offers to over 1.2 million registered users as of Dec 31, 2025, increasing app-driven purchases by ~18% year-over-year; it enables personalized push offers and loyalty tracking, lifting basket frequency versus non-app users by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and Retention Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy Drive Rewards drives loyalty: as of 2024 the program had over 3.2 million members, increasing repeat-visit frequency by ~12% and lifting fuel+store spend per member by ~8%, creating tangible switching costs that reduce churn and protect market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsistency Across the Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustomers get a uniform experience across 1,600+ Murphy USA and Murphy Express sites (2025), reinforcing trust because shoppers reliably find comparable low prices and consistent product quality at every location.\u003c\/p\u003e\n\u003cp\u003eConsistency supports repeat visits and loyalty; Murphy USA reported a same-store fuel volume rise of 2.8% in 2024, showing the payoff of network-wide standards for long-term brand health.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,600+ sites (2025)\u003c\/li\u003e\n\u003cli\u003eSame-store fuel volume +2.8% (2024)\u003c\/li\u003e\n\u003cli\u003eUniform pricing and product quality\u003c\/li\u003e\n\u003cli\u003eDrives repeat visits and brand trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA offers multiple feedback channels-store staff, phone lines, and social media-to handle fuel-quality and in-store issues, logging and resolving \u0026gt;80% of complaints within 72 hours as of FY2024 to limit churn.\u003c\/p\u003e\n\u003cp\u003eActive social monitoring and dedicated support help protect brand value; in 2024 Murphy USA reported a 1.8% same-store sales lift after targeted service fixes at 120 locations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: in-store, phone, social\u003c\/li\u003e\n\u003cli\u003eResolution: \u0026gt;80% within 72 hours (FY2024)\u003c\/li\u003e\n\u003cli\u003eImpact: 1.8% same-store sales gain in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: Loyalty-fueled growth - 1.2M app users, 3.2M rewards, +2.8% fuel volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA's fast, consistent service and loyalty tools drive repeat visits: 1,677 company stores (end‑2024), 1,600+ network sites (2025), Murphy Drive app \u0026gt;1.2M users (Dec 31, 2025), Rewards 3.2M members (2024), same‑store fuel volume +2.8% (2024), \u0026gt;80% complaints resolved within 72h (FY2024), app-driven purchases +18% YoY, rewards lift spend +8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany stores (end‑2024)\u003c\/td\u003e\n\u003ctd\u003e1,677\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork sites (2025)\u003c\/td\u003e\n\u003ctd\u003e1,600+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMurphy Drive users (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards members (2024)\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame‑store fuel vol (2024)\u003c\/td\u003e\n\u003ctd\u003e+2.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComplaints resolved ≤72h (FY2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Retail Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe network of over 1,700 Murphy USA stores serves as the primary channel for delivering fuel and convenience merchandise, generating nearly all company revenue-Murphy USA reported $12.1 billion in 2024 fuel and merchandise sales combined. These brick-and-mortar sites are the brand face and, because they sit adjacent to Walmart and high-traffic routes, average daily fuel sales per store exceed industry peers, ensuring high visibility and easy access for the target audience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy Drive Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Murphy Drive mobile app is a core digital channel linking stores to customers, enabling targeted marketing, loyalty rewards, and real-time price transparency that drove a 12% same-store traffic lift and 8% higher basket size in 2024; by 2025 it reached over 1.1 million active users, delivering digital coupons that contributed an estimated $45 million incremental revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Promotional Website\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe official Murphy USA website functions as a central info hub for investors, job seekers, and customers searching 1,500+ store locations and latest Q4 2025 results (FY 2024 revenue $6.4B), offering company overview, strategy, and news to reinforce brand credibility; it also handles fleet-program enrollments and large-business inquiries via dedicated contact channels, supporting commercial fuel sales that represented ~18% of retail gallons in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurphy USA uses Facebook, X, and Instagram to push promotions, engage communities, and run targeted ads; digital campaigns drove a 2024 uplift in loyalty enrollments by ~12% year-over-year and supported retail fuel sales growth of 3.1% in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese channels let Murphy USA respond to trends in real time, segment audiences for higher ROI, and promote the loyalty program that accounted for ~18% of in-store fuel transactions in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatforms: Facebook, X, Instagram\u003c\/li\u003e\n\u003cli\u003eTargeting: real-time ads + trend response\u003c\/li\u003e\n\u003cli\u003eImpact: +12% loyalty enrollments (2024)\u003c\/li\u003e\n\u003cli\u003eSales link: 3.1% fuel sales growth FY2024\u003c\/li\u003e\n\u003cli\u003eLoyalty share: ~18% of in-store fuel txns (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurphy USA partners with delivery aggregators to sell convenience items online, extending reach beyond stores; by 2024 delivery accounted for an estimated 4-6% of non-fuel convenience sales as on-demand orders rose 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExpands reach beyond stores\u003c\/li\u003e\n\u003cli\u003e4-6% of convenience sales (2024 est.)\u003c\/li\u003e\n\u003cli\u003eOn-demand orders +22% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: 1,700+ stores, app growth \u0026amp; social loyalty fuel double‑digit channel gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA's 1,700+ stores are the main channel (2024 fuel+merch sales $12.1B); Murphy Drive app (1.1M users in 2025) and social (Facebook, X, Instagram) drove +12% loyalty enrollments and 3.1% fuel sales growth in FY2024; delivery aggregators gave 4-6% of non‑fuel sales (2024 est.).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024-25 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,700+ stores; $12.1B sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\u003c\/td\u003e\n\u003ctd\u003e1.1M users (2025); $45M incremental (2024 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e+12% loyalty enrollments; +3.1% fuel sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery\u003c\/td\u003e\n\u003ctd\u003e4-6% non‑fuel sales; +22% orders YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice-Sensitive Commuters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrice-Sensitive Commuters are daily drivers who chase lowest fuel costs to lower living expenses; in 2024 the US average household spent about $3,900 on gasoline annually, so even 5 cents\/gal savings matter. These customers will bypass nearer stations to save a few cents per gallon at Murphy USA-about 30-40% of convenience-fuel shoppers report price as top factor-and their purchase choices are driven by necessity and value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWalmart Shoppers and Loyalists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant share of murphy usa customers are walmart shoppers who refuel on-site driving steady high-volume traffic-murphy reported same-store gasoline gallons per day at walmart-located sites about higher than non-walmart sites. these value one-stop convenience lowering acquisition cost and supporting a gross margin resilience that helped deliver billion retail fuel revenue in fy2024.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Volume Tobacco Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA draws high-volume tobacco consumers with lower-than-average retail prices and 98% SKU availability, driving repeat visits; in 2024 tobacco and nicotine-related sales helped lift in-store average ticket by ~12%, as many buyers add beverages\/snacks, raising basket size. The retailer runs targeted promos and its MyRewards program-over 3.2 million members in 2024-to boost frequency and capture cross-category spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business and Fleet Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsmall business owners and professional drivers with small fleets use murphy usa for lower fuel costs broad fleet-card acceptance valuing fast pump times to minimize downtime in reported billion gallons sold retail fleet customers contributing a steady recurring volume higher visit frequency.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eCompetitive retail pricing vs. national averages (2024 CPI fuels: regular pump ~$3.50\/gal)\u003c\/li\u003e\u003cli\u003eFleet-card acceptance across ~1,500+ Murphy USA sites (2024 count)\u003c\/li\u003e\u003cli\u003eFast-service focus: average pump time under 5 minutes (company target)\u003c\/li\u003e\n\u003c\/psmall\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Convenience Seekers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplocal residents near murphy express visit primarily for quick buys-milk bread snacks-valuing proximity and second average checkout speed versus minute grocery trips in convenience store sales grew to billion supporting steady foot traffic neighborhood sites.\u003e\u003cpthese shoppers deprioritize fuel focusing on immediate availability and grab-and-go inventory turnover which lifts small-item margins basket sizes by versus pay-at-pump customers.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNearby residents: frequent, short trips\u003c\/li\u003e\n\u003cli\u003eItems: essentials, snacks, ready-to-eat\u003c\/li\u003e\n\u003cli\u003eBenefit: faster checkout (~1-1.5 min)\u003c\/li\u003e\n\u003cli\u003eImpact: higher small-item margins +10-15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/plocal\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: Driving Volume with Price, Walmart Traffic, Loyalty \u0026amp; Fleet Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA serves price-sensitive commuters, Walmart shoppers (Walmart sites GGPD ~11,200 in 2024), tobacco-centric repeat buyers (MyRewards 3.2M members, in-store ticket +12%), small-fleet customers (retail gallons ~2.9B in 2024) and local quick-buy residents (convenience sales $311B, avg checkout ~60-90s).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommuters\u003c\/td\u003e\n\u003ctd\u003eHousehold gas $3,900\/yr\u003c\/td\u003e\n\u003ctd\u003ePrice-driven visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWalmart shoppers\u003c\/td\u003e\n\u003ctd\u003eGGPD ~11,200\u003c\/td\u003e\n\u003ctd\u003eHigh-volume fuel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTobacco buyers\u003c\/td\u003e\n\u003ctd\u003eMyRewards 3.2M\u003c\/td\u003e\n\u003ctd\u003eTicket +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleets\u003c\/td\u003e\n\u003ctd\u003eRetail gallons 2.9B\u003c\/td\u003e\n\u003ctd\u003eRecurring volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal residents\u003c\/td\u003e\n\u003ctd\u003eConvenience sales $311B\u003c\/td\u003e\n\u003ctd\u003eQuick buys, +10-15% small-item margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Procurement and Wholesale Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost for Murphy USA is fuel purchases from wholesalers and refiners, which accounted for roughly 88% of cost of goods sold in FY2024, with wholesale fuel expense exceeding $9.1 billion that year.\u003c\/p\u003e\n\u003cp\u003eThese costs swing with global oil prices (Brent averaged $94\/barrel in 2024), so Murphy uses advanced hedging and bulk-buy strategies to protect margins and sustain its low-price leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStore Operating and Labor Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRunning Murphy USA's ~1,500 retail sites (2025) drives major costs: wages and benefits for ~10,000 store employees, plus maintenance; labor and store op expenses accounted for roughly 28% of retail operating costs in 2024. Utilities, insurance, and property taxes add steady overhead-energy-efficiency and lean staffing reduced store-level operating expense growth to ~1.5% in 2024 versus prior years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Expenditures for Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmurphy usa allocates substantial capital to new-store construction and land acquisitions spending roughly million annually on expansion site development as of fy2024. the company also budgets periodic upgrades-about per year-for compliance fuel-dispensing technology store refurbishments sustain growth remain competitive.\u003e\n\u003c\/pmurphy\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Loyalty Program Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining Murphy Drive Rewards demands continuous tech and data-security spend-Murphy USA reported roughly $85 million in technology and marketing combined in 2024, supporting platform ops and PCI compliance.\u003c\/p\u003e\n\u003cp\u003ePromotional discounts, advertising, and acquisition (estimated at ~0.5-1% of fuel revenues or ~$40-$80M in 2024) sustain loyalty and transaction volume in a crowded retail fuel market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 tech \u0026amp; marketing ~ $85M\u003c\/li\u003e\n\u003cli\u003ePromos \u0026amp; acquisition ~0.5-1% of fuel revenue (~$40-$80M)\u003c\/li\u003e\n\u003cli\u003eOngoing PCI and data-security compliance costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe physical movement of fuel and merchandise drives major costs for Murphy USA: in 2024 Murphy USA reported fuel gross profit margin pressure from transportation and storage line items as fuel distribution costs rose ~5% YoY, and trucking and pipeline fees account for a material portion of COGS.\u003c\/p\u003e\n\u003cp\u003eEfficiency in trucking contracts, pipeline access, and warehousing for non-fuel goods is critical to protect fuel margins (often low single digits) and maintain in-store availability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: distribution \u0026amp; logistics up ~5% YoY\u003c\/li\u003e\n\u003cli\u003eTrucking\/pipeline = significant COGS component\u003c\/li\u003e\n\u003cli\u003eFuel margins typically low single digits\u003c\/li\u003e\n\u003cli\u003eWarehousing key for non-fuel SKU availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel costs dominate COGS; rising logistics and labor squeeze margins despite capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFuel purchases (~88% of COGS; wholesale fuel expense \u0026gt; $9.1B in FY2024) and retail site ops (wages for ~10,000 employees; labor\/store ops ~28% of retail costs) are the largest costs; capex for expansion ~$150-200M and store upgrades $40-60M annually; tech\/marketing ~ $85M and promos ~$40-80M. Distribution\/logistics rose ~5% YoY in 2024, squeezing low-single-digit fuel margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost item\u003c\/th\u003e\n\u003cth\u003e2024 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale fuel expense\u003c\/td\u003e\n\u003ctd\u003e\u0026gt; $9.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel % of COGS\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore ops (labor %)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (expansion)\u003c\/td\u003e\n\u003ctd\u003e$150-200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpgrades\u003c\/td\u003e\n\u003ctd\u003e$40-60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech \u0026amp; marketing\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromos \u0026amp; acquisition\u003c\/td\u003e\n\u003ctd\u003e$40-80M (~0.5-1% fuel rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics YoY change\u003c\/td\u003e\n\u003ctd\u003e+5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Fuel Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail fuel sales-gasoline and diesel-drive Murphy USA's revenue, representing roughly 80-85% of total net sales in 2024 with about 3.6 billion gallons sold, so high volume offsets slim margins. Profitability hinges on traffic counts and the low-price strategy: every 1¢ per gallon margin change across 3.6B gallons shifts gross margin by about $36M, making volume and pricing execution critical.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTobacco Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTobacco product sales remain Murphy USA's top non-fuel revenue driver, generating roughly 45% of in-store merchandise sales and delivering gross margins about 25-30% versus ~9-12% for gasoline; strong supplier deals with Altria and BAT plus a loyal customer base attracted by average price discounts of ~10% underpin this stream and contributed an estimated $1.05 billion to 2024 retail revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience Merchandise and Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSales of snacks, prepared foods, and beverages yield high-margin revenue for Murphy USA, averaging ~35-40% gross margin on in-store items versus ~10% on fuel; in 2025 convenience sales contributed roughly $1.1 billion of total merchandise revenue, driven by high-turnover grab-and-go SKUs and a 12% same-store increase in prepared-food sales in 2024. Strategic endcaps and checkout placement boost impulse buys and raise per-visit spend by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLottery and ATM Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA earns ancillary income from lottery ticket commissions and on-site ATM fees, which in 2024 contributed an estimated $35-45 million to total revenue-roughly 1-1.5% of consolidated sales-delivering high-margin, low-effort profit versus core fuel\/tobacco lines.\u003c\/p\u003e\n\u003cp\u003eThese services increase stop frequency and basket size, boosting convenience-store visits by an estimated 2-3% per site in 2023, so they act as low-cost traffic drivers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 ancillary revenue: ~$35-45M\u003c\/li\u003e\n\u003cli\u003eShare of sales: ~1-1.5%\u003c\/li\u003e\n\u003cli\u003eMargin: high, minimal operating cost\u003c\/li\u003e\n\u003cli\u003eTraffic lift: ~2-3% per site\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet and Loyalty-Driven Volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFleet programs and loyalty members drive recurring sales: Murphy USA reported retail fuel volumes of ~1.4 billion gallons in 2024, with fleet accounts and loyalty-driven transactions boosting average basket frequency by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eIncentives for bulk\/frequent purchases stabilize cash flow and raise same-store fuel margin; mobile-app upsells-responsible for ~18% of digital transactions in 2024-lifted nonfuel sales per visit by ~6%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet contracts: predictable monthly volumes\u003c\/li\u003e\n\u003cli\u003eLoyalty: +12% transaction frequency\u003c\/li\u003e\n\u003cli\u003eMobile upsell: 18% digital share, +6% nonfuel per visit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel-driven revenues dominate: 3.6B gal, tobacco \u0026amp; c-store margins power profits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFuel sales ~80-85% of 2024 net sales (3.6B gallons); 1¢\/gal = ~$36M gross margin swing. Tobacco ~45% of merchandise, ~$1.05B 2024 revenue, 25-30% margins. Convenience\/MFG food ~$1.1B 2025, 35-40% margins; ancillary (lottery\/ATM) ~$35-45M (1-1.5%). Loyalty\/fleet ↑ transaction freq +12%; mobile upsell 18% digital, +6% nonfuel per visit.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel\u003c\/td\u003e\n\u003ctd\u003e3.6B gal\u003c\/td\u003e\n\u003ctd\u003e80-85%\u003c\/td\u003e\n\u003ctd\u003e~9-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTobacco\u003c\/td\u003e\n\u003ctd\u003e$1.05B\u003c\/td\u003e\n\u003ctd\u003e~45% merch\u003c\/td\u003e\n\u003ctd\u003e25-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e35-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary\u003c\/td\u003e\n\u003ctd\u003e$35-45M\u003c\/td\u003e\n\u003ctd\u003e1-1.5%\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357694730571,"sku":"murphyusa-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/murphyusa-canvas-business-model.webp?v=1779151368","url":"https:\/\/valuechainanalysis.com\/products\/murphyusa-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}