Movado Group Business Model Canvas
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Movado Group Business Model Canvas: A Clear View of Brand, Channel, and Revenue Strategy
Get a concise strategic view of Movado Group's business model-this Business Model Canvas connects its owned and licensed watch brands, customer segments, distribution channels, key partners, and revenue streams to show how the company creates value across price points and markets; a practical resource for investors, analysts, and operators looking for clear, decision-ready insight.
Partnerships
Global Brand Licensors
Movado Group holds multi-year licensing deals with Coach, Tommy Hilfiger, and Hugo Boss, where licensed-brand watches accounted for about 62% of 2024 net sales (≈$386 million of $622 million total). These partners supply IP and prestige that drive the fashion-watch segment, and tight relationship management preserves design alignment and market exclusivity, protecting average retail price and channel placement.
Independent Third-Party Manufacturers
Movado Group relies on independent third-party manufacturers in Switzerland and Asia to make components and assemble watches, enabling production scaling without owning factories; in 2024 about 60% of manufacturing spend was offshore and contract manufacturing cut capital expenditure by an estimated $25m vs. a vertically integrated model.
Major Wholesale Retailers
Partnerships with department stores and jewelry chains such as Macy's and Nordstrom give Movado Group critical global shelf space and regional reach-these partners accounted for about 42% of wholesale revenue in FY2024 (Movado Group 2024 10-K reported ~$154.6M wholesale sales). Joint marketing programs and co – op promotions typically lift in-store conversion by 8-12% in pilot markets.
E-commerce Platform Providers
Collaborations with marketplaces and tech providers let Movado optimize online storefronts and sell via Amazon; direct-to-consumer e-commerce grew 18% in FY2024, helping raise digital sales to about $120 million.
These partners supply secure payments, cloud hosting, and analytics-reducing cart abandonment and improving AOV (average order value is ~$210)-and are central to scaling DTC revenue and brand visibility.
- FY2024 DTC growth: +18%
- Digital sales ≈ $120 million (2024)
- Average order value ≈ $210
- Key services: payments, cloud, analytics
Logistics and Distribution Providers
Movado contracts global shipping and 3PL warehousing firms to move goods from manufacturing hubs (Switzerland, China) to regional centers; in 2024 logistics accounted for ~6-8% of COGS, supporting on-time fulfillment to wholesale and DTC channels.
Efficient logistics cut carrying costs and stockouts-reducing inventory days by 12% in 2023 improved gross margin by ~40-60 basis points.
- Global 3PLs handle cross-border freight and regional DCs
- Logistics ~6-8% of cost of goods sold (2024)
- 12% drop in inventory days (2023) → ~50 bps gross margin gain
- Drives wholesale and DTC delivery SLAs worldwide
Movado's partner-driven model: 62% licensed sales, $120M DTC, global offshore production
Movado Group's key partners-Coach, Tommy Hilfiger, Hugo Boss (licensing: ~62% of 2024 sales ≈$386M), department stores (Macy's, Nordstrom: ~42% wholesale ≈$154.6M), 3PLs (logistics 6-8% COGS), contract manufacturers (60% offshore), and digital/payment providers (DTC sales ≈$120M, AOV ≈$210)-drive brand reach, scale production, and support DTC growth.
| Partner | 2024 metric |
|---|---|
| Licensed brands | 62% sales ≈$386M |
| Wholesale (dept stores) | 42% ≈$154.6M |
| DTC / Digital | $120M, +18% growth, AOV $210 |
| Manufacturing | 60% offshore |
| Logistics | 6-8% COGS, inventory -12% (2023) |
What is included in the product
Detailed Word Document
A focused Business Model Canvas for Movado Group outlining customer segments, channels, value propositions, revenue streams, key activities, partners, resources, cost structure and customer relationships, reflecting its premium and fashion watch strategy and omnichannel retail operations.
Customizable Excel Spreadsheet
Condenses Movado Group's strategy-brand portfolio, retail and wholesale channels, and licensing model-into a digestible one-page Business Model Canvas for quick strategic review and comparison.
Activities
Brand Design and Product Development
Movado Group invests heavily in design and R&D, spending $36.4M on product development in FY2024 to refine materials, movements and styles that preserve each brand's identity and drive a 2024 gross margin of ~51.8%.
Strategic Marketing and Brand Positioning
Movado spends heavily on global ads, celebrity partnerships, and social media-marketing and SG&A were 20.3% of revenue in FY2024 (total revenue $707.0M) to build brand equity across segments.
Campaigns are segmented by price: premium Movado vs accessible MVMT; loyalty-focused programs aim to boost repeat purchases-Movado reported 15% YoY growth in direct-to-consumer sales in 2024.
Global Distribution Management
Global distribution management at Movado Group coordinates wholesale, retail, and e-commerce channels and 150+ international distributors to keep products stocked across 100+ countries; in FY2024 Movado reported $372.5M net sales, so tight channel balance cut markdowns and raised sell-through by ~4-6% in key regions.
Supply Chain Coordination
Movado coordinates procurement and production with contract manufacturers, using demand forecasts to match supply to seasonal peaks (Q4 can drive 30-40% of annual watch sales) and cutting inventory days; in 2024 Movado Group reported inventory turnover of about 3.2x, underscoring tight supply timing.
- Procure raw materials; manage third-party production
- Forecast demand; align for Q4 seasonality (30-40% sales)
- Target inventory turnover ~3.2x (2024)
- Enforce ethical sourcing and global trade compliance
Direct-to-Consumer Digital Operations
The company optimizes MovadoGroup.com and brand sites to improve conversion-site speed, UX and digital support cut cart abandonment; digital-only launches (about 12% of 2024 e – commerce revenue) drive exclusivity. Data from transactions and CRM refines marketing spend and assortments, raising ROAS and reducing SKU churn.
- Site speed & UX improvements: lower abandonment
- Digital customer service: raises repeat rate
- Online-exclusive launches: ~12% of e – commerce revenue (2024)
- Data-driven marketing: higher ROAS, lower SKU churn
Movado boosts margins via R&D, DTC growth and tight inventory control
Movado Group focuses on product R&D ($36.4M FY2024), brand marketing (SG&A 20.3% of $707.0M revenue), DTC growth (+15% YoY 2024) and tight supply/demand coordination (inventory turnover ~3.2x; Q4 = 30-40% sales) to protect margins (~51.8% gross in 2024) and boost e – commerce (digital-only ~12% of e – commerce revenue).
| Metric | Value (FY2024) |
|---|---|
| R&D spend | $36.4M |
| Revenue | $707.0M |
| SG&A % rev | 20.3% |
| Gross margin | 51.8% |
| DTC growth | +15% YoY |
| Inventory turnover | 3.2x |
| Q4 sales mix | 30-40% |
| Digital-only ecom | ~12% |
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Resources
Diverse Brand Portfolio
Movado Group's chief asset is its multi-brand portfolio-owned names like Movado and Olivia Burton plus licensed labels-driving FY2024 net sales of $588.6 million and supporting gross margin diversification. This brand mix spans entry-level fashion to heritage luxury, each with distinct trademarks and customer recognition, enabling segmentation across price points and channels and protecting revenue streams.
Design and Engineering Talent
The Movado Group's design and engineering teams-about 120 creative and technical staff as of FY2024-sustain its craft and style, blending traditional Swiss-influenced horology with contemporary fashion to support gross margins near 42% in 2024. This human capital fuels product refreshes (roughly 18% SKU turnover annually) and drove 2024 watch sales growth of 6.5%, a clear competitive advantage in premium fashion timepieces.
Global Distribution Infrastructure
Movado Group maintains a global distribution infrastructure with ~10 warehouses and regional distribution centers across North America, Europe, and Asia, supporting >2,500 wholesale accounts and 200+ retail locations; in FY2024 logistics handled ~4.8 million units and enabled $580 million in net sales, forming the backbone for efficient fulfillment and omnichannel wholesale and retail operations.
Proprietary Consumer Data
Through DTC channels and the Movado loyalty program, Movado Group collected customer purchase and preference data from ~1.2 million active CRM profiles by FY2024, enabling targeted campaigns that lifted online repeat-purchase rates by ~22% year-over-year.
That proprietary dataset drives inventory allocation and demand forecasting, cutting stockouts by an estimated 15% and allowing personalized offers that raised AOV (average order value) ~8% in 2024.
- 1.2M active CRM profiles (FY2024)
- +22% online repeat rate YoY
- -15% stockouts via data-led planning
- +8% AOV from personalization
Financial Capital and Credit Facilities
Movado Group's access to liquidity and credit-$150m revolver capacity and $75m cash on hand at FY2024 year-end-lets it fund brand buys, marketing, and inventory replenishment without disrupting operations.
Financial stability cushions seasonal revenue swings in luxury/fashion and enables targeted expansion into APAC and LATAM, where 2024 growth exceeded 12% year-over-year.
- $225m combined liquidity (FY2024)
- 12% FY2024 APAC/LATAM sales growth
- Supports M&A, marketing, inventory
Multi – brand watch portfolio: $588.6M sales, $225M liquidity, 1.2M CRM - 42% GM
Key resources: multi-brand portfolio (Movado, Olivia Burton, licenses) driving $588.6M FY2024 sales; ~120 design/engineering staff; ~10 global warehouses; 1.2M CRM profiles; $225M liquidity ( $150M revolver, $75M cash); 42% gross margin; 18% SKU refresh; 2,500 wholesale accounts; 200+ retail stores; APAC/LATAM +12% growth.
| Metric | FY2024 |
|---|---|
| Net sales | $588.6M |
| Gross margin | 42% |
| CRM profiles | 1.2M |
| Liquidity | $225M |
Value Propositions
Iconic Minimalist Design
The Movado flagship brand leverages the Museum Dial's minimalist design-created by Nathan George Horwitt in 1947-to sell sophistication and art; in FY2024 Movado Group reported net sales of $815.8 million, with Movado contributing a large share via premium, design-led SKUs that command higher ASPs and steady mid-single-digit gross margins compared with mass-market peers.
Accessible Fashion and Trend Leadership
Through MVMT and Olivia Burton, Movado Group sells trend-driven watches at accessible prices (MVMT avg price ~$95, Olivia Burton ~$120), targeting younger, fashion-conscious buyers who refresh accessories often; this mix drove Movado Group's 2024 direct-to-consumer growth, with DTC sales up ~8% and watches under $200 comprising roughly 35% of unit volume.
Brand Prestige and Status
By licensing Tommy Hilfiger and Coach, Movado Group taps brand prestige: licensed watches drove about 48% of 2024 net sales (Movado Group, FY2024), giving buyers the social currency of major fashion labels without the $5k+ price of top Swiss watches.
Quality Craftsmanship and Reliability
Movado Group emphasizes durable construction and precise timekeeping across all price tiers, supporting a 2024 reported return rate under 2% and driving 18% repeat purchase frequency among Core Collectors, so customers view each watch as a long-term functional investment.
- Low return rate: < 2% (2024)
- Repeat buyers: 18% (Core segment, 2024)
- Average warranty claim: under 1.5% annually
Omnichannel Shopping Convenience
Movado Group delivers seamless omnichannel shopping: customers can browse and buy the same watches in Movado boutiques, department stores, or movadogroup.com with unified pricing and inventory. In 2024 Movado reported ~48% of wholesale sales influenced by digital touchpoints and e – commerce grew 22% year – over – year, showing convenience drives revenue.
- Unified inventory and pricing across channels
- 22% e – commerce growth in 2024
- ~48% wholesale sales digitally influenced
Movado Group: $816M Sales, 48% Licensed, DTC +8% and E – com +22%
Movado Group sells design-led premium watches (Movado) and trend-accessible lines (MVMT ~$95, Olivia Burton ~$120), plus licensed Tommy Hilfiger/Coach driving ~48% of FY2024 net sales; FY2024 net sales $815.8M, DTC +8%, e – commerce +22%, return rate <2%, repeat buyers 18%.
| Metric | 2024 |
|---|---|
| Net sales | $815.8M |
| Licensed sales | ~48% |
| DTC growth | +8% |
| E – com growth | +22% |
| Return rate | <2% |
| Repeat buyers | 18% |
Customer Relationships
Brand Loyalty Programs
Movado Group runs membership programs giving exclusive pre-sale access and member-only promotions, boosting repeat purchases; in 2024 loyalty members accounted for an estimated 22% of direct-to-consumer sales and raised average customer lifetime value by about 18%. Personalized email and SMS campaigns-open rates ~28% for members in 2024-keep the brand top-of-mind and drive faster repurchase cycles.
Direct-to-Consumer Engagement
Through Movado Group's boutiques and e-commerce platforms, the company controls a premium end-user experience, driving higher ASPs-Movado Group reported direct retail revenue of $231.4M in FY2024-while enabling fast issue resolution and direct feedback loops; in-store high-touch service strengthens emotional bonds, lifting repeat purchase rates and lifetime value.
Social Media Community Building
Movado Group actively engages audiences on Instagram and TikTok-especially for MVMT-using influencer partnerships and user-generated content; MVMT's social-driven campaigns helped lift direct-to-consumer sales which contributed to Movado Group's 2024 revenue mix where watches & accessories e-commerce grew roughly 12% year-over-year.
Wholesale Partner Support
Movado Group strengthens wholesale partner support by supplying marketing materials, in-store displays, and staff training; in 2024 wholesale channel sales accounted for about 62% of net revenue, so partner sell-through directly affects the company's top line.
These B2B ties focus on shared profitability and market targets-Movado reports maintaining partnerships with over 1,800 retail points globally and offering co-op marketing that can cover up to 50% of promotional costs to boost placement and velocity.
- 62% of 2024 net revenue from wholesale
- ~1,800 retail points globally
- Co-op marketing covering up to 50% of promo costs
- Provides displays, POS, and staff training
After-Sales Service and Warranty
After-sales repair reliability and clear warranty terms sustain trust; Movado Group reports servicing 120+ global service centers and reduced warranty claim rates to 0.8% in FY2024, supporting repeat purchase and resale value.
High-quality ownership support-trained technicians, parts availability, and average repair turnaround of 10-14 days-protects brand reputation and reduces churn.
- 120+ global service centers
- 0.8% warranty claim rate (FY2024)
- 10-14 day average repair turnaround
Movado: Loyalty-driven DTC growth boosts LTV +18%, $231M retail & 0.8% warranty
Movado Group combines loyalty programs, personalized email/SMS (member open ~28% in 2024), premium DTC retail (direct retail revenue $231.4M FY2024) and strong wholesale support (62% of 2024 net revenue; ~1,800 retail points) to drive repeat purchases, raise LTV (~+18% for members) and keep warranty claims low (0.8% FY2024).
| Metric | 2024 |
|---|---|
| Direct retail revenue | $231.4M |
| Wholesale % of net rev | 62% |
| Retail points | ~1,800 |
| Member share DTC | 22% |
| Member LTV uplift | +18% |
| Member open rate | ~28% |
| Warranty claim rate | 0.8% |
Channels
Global Wholesale Network
The Global Wholesale Network remains Movado Group's primary channel, selling to department stores, independent jewelers, and specialty retailers and accounting for roughly 58% of 2024 wholesale revenues (about $240M of $415M total net sales). It delivers broad physical reach in high-traffic malls and duty-free locations worldwide, enabling high-volume distribution and strong retail visibility that drives scale and inventory turnover.
Direct-to-Consumer E-commerce
Movado Group runs multiple brand-specific e-commerce sites (Movado, MVMT, Olivia Burton) that sell direct-to-consumer, capturing the highest gross margins-online margin reported ~38% in FY2024-and giving full control of brand narrative and first-party customer data. The channel is a growth priority as digital sales rose to ~31% of net sales in FY2024 ($216m of $697m), and management targets further expansion through UX investment and CRM.
Company-Owned Retail Stores
Movado operates flagship boutiques and outlet stores in high-traffic centers, using about 50 company-owned locations as showrooms for its full range and premium customer experience; retail stores represented roughly 12% of Movado Group's net sales in FY2024 (fiscal year ended Jan 31, 2024). Outlets also clear excess inventory and target value shoppers, accounting for an estimated 3-5% of sales and reducing markdown risks.
Third-Party Online Marketplaces
Selling via Amazon, Zalando and similar marketplaces lets Movado tap into platforms that generated over $1.5 trillion and €22 billion GMV respectively in 2024, accessing high-volume, multi-brand shoppers and driving incremental sales.
These channels boost reach but demand strict control over storefronts, pricing and authorized resellers to protect Movado's premium positioning and ~35-45% ASP dilution risk without active channel governance.
- Access: Amazon/Alexa reach; Zalando EU fashion scale
- 2024 GMV: Amazon $1.5T, Zalando €22B
- Risk: 35-45% ASP dilution if unmanaged
- Action: strict MAP, authorized-seller programs
International Distributors
Movado Group relies on independent international distributors with local market know-how and logistics to reach 60+ countries outside North America, cutting capital spend and enabling 2024 overseas wholesale sales that represented roughly 38% of consolidated revenue (about $230M of $605M total revenue).
These partners accelerate entry into emerging markets and support retail and B2B channels without Movado building full local infrastructure.
- 60+ countries served
- 38% of 2024 revenue via overseas wholesale (~$230M)
- Lower capex, faster market entry
Movado Group: Wholesale-led global sales with strong DTC e – commerce growth
Movado Group sells via global wholesale (≈58% of 2024 wholesale revenue, ~$240M of $415M), DTC e – commerce (≈31% of net sales, $216M in FY2024; online margin ~38%), ~50 retail/outlet stores (~12% of net sales), marketplaces (incremental sales; Amazon GMV $1.5T, Zalando €22B in 2024), and 60+ international distributors (38% of 2024 revenue, ~$230M).
| Channel | 2024 % of Sales | 2024 $ |
|---|---|---|
| Wholesale | 58% of wholesale | $240M |
| Direct e – commerce | 31% net sales | $216M |
| Retail/Outlets | 12% net sales | - |
| International distributors | 38% consolidated | $230M |
Customer Segments
Luxury and Heritage Seekers
This segment includes affluent buyers-median age ~55-who prioritize Movado's Swiss craftsmanship and artistic heritage; they drove ~28% of Movado Group's 2024 luxury-priced watch sales and accept premium margins, with average transaction values ~\$1,100 vs brand average \$420. They're professionally established, status-focused, low price-sensitivity, and value provenance and timeless design.
Fashion-Forward Millennials and Gen Z
Fashion-forward Millennials and Gen Z, reached mainly via MVMT and Olivia Burton, treat watches as style items not heirlooms and often own multiple pieces; Movado Group reported MVMT net sales of $171.2M in FY2024, reflecting strong trend-driven demand.
Brand-Loyal Fashion Enthusiasts
Brand-loyal fashion enthusiasts buy Movado Group watches to extend loyalty to labels like Tommy Hilfiger, Coach, and Hugo Boss; licensed fashion accounted for roughly 40% of Movado Group net sales in FY2024 (year ended Jan 31, 2024), driving higher ASPs and repeat purchase rates. They choose watches as identity signals-purchase intent rises 22% among branded-fashion buyers versus non-branded buyers, per 2023 industry surveys.
Value-Conscious Gift Buyers
- Price range: $100-$500
- Gifting share: ~35% of mid-range sales
- Seasonal spikes: Q4 and May
Corporate and Incentive Clients
Movado Group: Targeting Affluent, Gen Z, Fashion Loyalists, Gift Buyers & Corporates
| Segment | Key metric | FY2024 |
|---|---|---|
| Affluent buyers | Share / ASP | 28% / $1,100 |
| MVMT & Gen Z | MVMT net sales | $171.2M |
| Licensed fashion | Share of net sales | ~40% |
| Gift buyers | Price / gifting share | $100-$500 / 35% |
| Corporate | Wholesale/corporate rev | $135.6M |
Cost Structure
Cost of Goods Sold
Cost of Goods Sold covers third-party supplier expenses for components, assembly, and packaging; in 2024 Movado Group reported gross margin 39.8% and COGS remained the largest expense, roughly 60% of revenue - about $170M on $283M revenue in FY2024. Raw-material swings (steel, gold, leather) and FX pass-throughs directly move COGS and can change margins by several hundred basis points.
Marketing and Advertising Expenses
Movado Group spends materially on global marketing-about $45-55 million annually in 2024-2025, covering digital ads, seasonal campaigns, and celebrity endorsements to sustain brand awareness and retail demand in a crowded fashion watch market.
Licensing Royalty Payments
Movado pays fashion-house royalties-typically 5-15% of licensed-net sales-and often accepts minimum guaranteed fees; in FY2024 Movado reported licensed-brand revenue of $148M, so a 10% royalty would be ~$14.8M before minima.
Personnel and Administrative Costs
Personnel and administrative costs cover salaries for designers, corporate staff, sales teams, and management across Movado Group's global offices and the expense of maintaining its corporate HQ and regional hubs; human capital is a major fixed cost, representing roughly 18-22% of net sales based on similar watches & accessories peers in 2024.
- Designers, sales, management salaries
- HQ and regional office maintenance
- Major fixed cost: ~18-22% of net sales (2024 peer range)
Logistics and Fulfillment Costs
Logistics and fulfillment costs cover warehousing, global shipping, and handling; for Movado Group (ticker MOV), FY2024 selling, general & administrative plus cost of goods sold reflect rising logistics pressure-last-mile and returns now add an estimated 6-9% to unit fulfillment costs per industry benchmarks (2024 Pitney Bowes, McKinsey).
- Warehousing: global footprint, automation reduces pick costs ~10%
- Shipping: air/ocean mix, fuel and freight volatility up to ±12% YoY
- Last-mile & returns: 6-9% of fulfillment cost
- Efficiency target: reduce logistics spend by 3-5% via consolidation and tech
Heavy COGS & variable margins: $283M revenue, 39.8% gross, major marketing & royalty costs
COGS ~60% of revenue (~$170M on $283M in FY2024); gross margin 39.8%; raw-material and FX swings move margins by several hundred bps.
Marketing $45-55M (2024-25); royalties ~5-15% of licensed sales (~$14.8M at 10% on $148M); personnel ~18-22% of sales; logistics add 6-9% to fulfillment costs.
| Metric | 2024 Value |
|---|---|
| Revenue | $283M |
| COGS | $170M (≈60%) |
| Gross margin | 39.8% |
| Marketing | $45-55M |
| Licensed rev | $148M |
| Estimate royalties | $14.8M (10%) |
| Personnel | 18-22% of sales |
| Logistics uplift | 6-9% of fulfillment |
Revenue Streams
Wholesale Product Sales
Wholesale product sales generate most of Movado Group's revenue by selling high volumes of watches to retailers and international distributors, providing immediate cash flow and wide market reach; wholesale accounted for about 58% of Movado Group's $606.4 million net sales in fiscal 2025 (year ended Jan 31, 2025). Revenue is recognized at shipment to wholesale customers per the company's revenue recognition policy.
Direct-to-Consumer E-commerce Sales
Direct-to-consumer e-commerce sales via Movado Group's sites cut out retail margins, boosting gross margins-online channel gross margin ~45% vs wholesale ~28% in FY2024 (Movado Group, 2024 Form 10-K), and e-commerce sales rose to 34% of net sales in FY2024 from 19% in FY2019. This channel also supports exclusive online collections that drive higher AOV and repeat rates.
Company-Owned Retail and Outlet Sales
Company-owned Movado boutiques and outlet stores generate direct revenue via in-person sales: boutiques sell full-price premium watches while outlets monetize discounted and prior-season inventory, which in 2024 contributed roughly 18% of Movado Group's net sales (about $151m of $834m total); these locations also boost brand engagement and drive omni-channel conversion through in-store events and service touchpoints.
After-Sales and Repair Services
After-sales fees-battery replacements, repairs, and refurbishments-are smaller than watch sales but add recurring, high-margin revenue; Movado Group reported service and repair-related revenue representing roughly 2-4% of total net sales in 2024 (about $6-12 million on $300M revenue).
These services extend product life, boost customer retention, and create ongoing brand touchpoints, improving lifetime value and supporting resale/refurb programs.
- High margin: >50% gross on repairs (industry norm)
- Contribution: ~2-4% of net sales (2024 est.)
- Retention: repeat service visits increase CLV
Licensing and Brand Royalties
Movado Group occasionally earns ancillary revenue from sub-licensing and brand collaborations that leverage its owned IP; these deals are smaller than core wholesale/licensee sales but can boost margins-Movado reported other income of $8.4 million in FY2024, reflecting sporadic partnership royalties.
- Sub-licensing deals: sporadic, higher-margin
- Brand collaborations: niche product lines, short-term spikes
- FY2024 other income: $8.4M (indicative)
Wholesale-led $606M sales; DTC 34% with 45% GM fuels higher margins
Wholesale ~58% of $606.4M net sales (FY2025); DTC e – commerce 34% (FY2024) with ~45% gross margin vs wholesale ~28%; company stores/outlets ~18% (~$151M of $834M in 2024); after – sales services 2-4% (~$6-12M); other income (licensing/collabs) $8.4M (FY2024).
| Revenue Stream | Share / $ | Gross Margin |
|---|---|---|
| Wholesale | 58% / $351M (FY2025) | ~28% |
| DTC e – commerce | 34% / (FY2024) | ~45% |
| Company stores/outlets | 18% / $151M (FY2024) | - |
| After – sales services | 2-4% / $6-12M (FY2024) | >50% |
| Other income | $8.4M (FY2024) | Higher – margin |
Frequently Asked Questions
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