{"product_id":"mediaprima-business-model-canvas","title":"Media Prima Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima Business Model Canvas: A Clear Guide to Media Strategy and Monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Media Prima's business model through a concise Business Model Canvas that maps its value proposition, audience segments, content distribution, advertising revenue, key partnerships, and growth drivers-ideal for investors, analysts, and founders seeking a practical view of how a leading multi-platform media group creates and captures value; download the full Word\/Excel canvas to assess, benchmark, and plan with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Streaming and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima partners with global OTTs (Netflix, Disney+, Amazon Prime) and cloud providers (AWS, Google Cloud) to stream to 60+ device types and use analytics to boost engagement; in 2024 cloud spend rose 28% to RM85m to support streaming scale. By 2025 alliances prioritize AI recommendation models-projected to lift watch-time 12-18% and cut CDN costs 10% via autoscaling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Content Creators and Production Houses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima partners with independent Malaysian production houses, securing a steady pipeline of local content that contributed to 58% of its FY2024 broadcast hours and helped limit in‑house production spend by an estimated RM45m in 2024. These collaborations diversify programming, support the local creative ecosystem, and yield joint IP that Media Prima monetised across TV, streaming and licensing, generating roughly RM18m in cross‑platform revenues in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Agencies and Brand Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with major ad agencies secure recurring media spend-Media Prima reported RM1.2bn ad revenue in 2024, with agency-led integrated buys accounting for ~52%-and drive cross-platform campaigns across TV, digital and OOH.\u003c\/p\u003e\n\u003cp\u003eDedicated account teams co-develop innovative formats (shoppable TV, programmatic digital, DOOH) to boost ROI and ensure brand safety, reducing campaign viewability issues by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia Prima partners with product suppliers and third-party logistics firms to run its home shopping segment, combining TV and app orders into centralized inventory flows so 92% of orders in 2024 met same‑week dispatch targets.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the company targets 20% faster delivery via supply‑chain optimization, aiming to cut average fulfilment time from 4.2 days to ~3.3 days and lift repeat purchase rates by strengthening tracking and returns trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e92% same‑week dispatch (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: 20% faster delivery in 2025\u003c\/li\u003e\n\u003cli\u003eCurrent avg fulfilment: 4.2 days → goal 3.3 days\u003c\/li\u003e\n\u003cli\u003eFocus: unified inventory, real‑time tracking, smoother returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunication Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with Malaysian telcos let Media Prima bundle Tonton and other premium digital content into mobile and broadband plans, boosting reach among mobile-first users and cutting perceived data costs; in 2024 telco bundles drove a 22% uplift in Tonton mobile MAUs versus non-bundled channels.\u003c\/p\u003e\n\u003cp\u003eThese deals typically use revenue-sharing models that raise ARPU for both sides and improve subscriber stickiness; for example, a 2023 JV reported a 15% reduction in churn and a 12% incremental revenue split to Media Prima.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% increase in mobile MAUs (2024)\u003c\/li\u003e\n\u003cli\u003e15% churn reduction (2023 deal)\u003c\/li\u003e\n\u003cli\u003e12% incremental revenue share to Media Prima\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima scales reach \u0026amp; ARPU via OTTs, cloud, AI, telco bundles and faster logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima leverages OTTs, cloud (RM85m cloud spend, +28% 2024), local producers (58% broadcast hours, RM18m cross-platform revenue 2024), ad agencies (RM1.2bn ad revenue 2024, 52% agency-led), telco bundles (+22% mobile MAUs 2024) and logistics (92% same-week dispatch 2024) to scale reach, cut costs, and boost ARPU; AI and supply-chain targets aim 12-18% more watch-time and 20% faster delivery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud spend\u003c\/td\u003e\n\u003ctd\u003eRM85m (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd revenue\u003c\/td\u003e\n\u003ctd\u003eRM1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadcast hours local\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-platform rev\u003c\/td\u003e\n\u003ctd\u003eRM18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MAU uplift\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-week dispatch\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Media Prima detailing nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with its integrated media, advertising, and digital transformation strategy for presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Media Prima's business model with editable cells-quickly spot revenue drivers, content distribution pain points, and monetization gaps for faster strategic fixes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Platform Content Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima produces news, documentaries, dramas and reality shows across TV and streaming, running 6 studios, 4 post-production suites and a 1,200-strong talent pool to meet daily broadcast standards; content ops accounted for 42% of FY2024 operating costs (MYR 1.02bn of MYR 2.43bn revenue). \u003c\/p\u003e\n\u003cp\u003eBy late 2025 the unit prioritises HD, digital-first formats optimized for social platforms and vertical viewing, increasing short-form output by 65% and reducing per-minute production cost 18% through workflow automation. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Management and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima devotes major effort to maintaining and upgrading digital assets such as Tonton (1.2m monthly active users in 2025) and multiple news portals, covering software development, UX design, and cloud ops to support streaming peaks above 120 Gbps.\u003c\/p\u003e\n\u003cp\u003eContinuous platform updates and strengthened cybersecurity (recent FY2024 IT spend ~RM120m) ensure compliance and protect user data as consumption shifts to mobile and personalised video globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Sales and Integrated Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima sells ad space across 10 TV channels, 8 radio stations and digital properties, packaging data-driven integrated marketing plans that target audiences across screens; in 2024 advertising revenue was RM1.12 billion, ~68% of group revenue. Sales teams use real-time analytics and cross-platform reach metrics-TV+digital campaigns report up to 20-35% higher ROI in client pilots-to prove effectiveness to advertisers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNews Gathering and Journalistic Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating major news outlets, Media Prima runs continuous investigative and real-time reporting across Malaysia, producing over 10,000 news items monthly and serving ~7.5 million digital unique users in 2024 to deliver timely, accurate national and international coverage.\u003c\/p\u003e\n\u003cp\u003eIntegrated newsrooms cut costs and speed publishing: shared teams reduced editorial headcount by ~12% and improved breaking-story reach across TV, print, and digital by 30% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~10,000 news items\/month\u003c\/li\u003e\n\u003cli\u003e7.5M digital uniques (2024)\u003c\/li\u003e\n\u003cli\u003e12% editorial headcount reduction\u003c\/li\u003e\n\u003cli\u003e30% faster\/broader breaking coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Audience Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMedia Prima analyzes cross-platform viewer data to shape content, scheduling, and targeted ads, using insights from 2024 where digital viewership rose 18% and ad revenue from programmatic ads hit MYR 220m.\u003c\/p\u003e\n\u003cp\u003eBy 2025, real-time processing steers live broadcasts and feeds-reducing drop-off by ~12% and improving ad CPMs by ~9% vs. pre-2023 baselines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInvests in cross-platform analytics\u003c\/li\u003e\n\u003cli\u003e2024 digital viewership +18%\u003c\/li\u003e\n\u003cli\u003eProgrammatic ad revenue MYR 220m (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time processing cuts drop-off ~12%\u003c\/li\u003e\n\u003cli\u003eReal-time boosts CPM ~9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima boosts digital reach, cuts costs-Tonton 1.2M MAU; ad rev MYR1.12bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima runs TV, radio, streaming and news ops-6 studios, 4 post suites, 1,200 talent-content ops 42% of FY2024 costs (MYR1.02bn); Tonton 1.2m MAU (2025); ad revenue MYR1.12bn (2024), programmatic MYR220m; digital viewership +18% (2024); automation cut per-minute cost 18% and short-form output +65% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent Opex (FY2024)\u003c\/td\u003e\n\u003ctd\u003eMYR1.02bn (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup Revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003eMYR2.43bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd Revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eMYR1.12bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic (2024)\u003c\/td\u003e\n\u003ctd\u003eMYR220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton MAU (2025)\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital viewership change (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShort-form output change (2025)\u003c\/td\u003e\n\u003ctd\u003e+65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-minute cost reduction (2025)\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the exact Media Prima Business Model Canvas you will receive after purchase-not a mockup or sample-and when you complete your order you'll get this same professional, editable file in full, ready for presentation, editing, and sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Content Library and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima holds a content library of over 25,000 hours of Malaysian films, dramas and news footage, generating recurring syndication and digital-rerun revenue (estimated RM120-150m in 2024), a durable moat versus global streaming entrants; ongoing investment-about RM60m in original IP annually-keeps the catalogue fresh for domestic viewers and growing international sales, with exports rising 18% YoY in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Infrastructure and Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima's key resources include the proprietary Tonton streaming engine and news apps such as New Straits Times, which together drove ~35% of group digital traffic in FY2024 and generated RM72m digital ad revenue in 2024; first-party data from these platforms is central to targeting and retention. Maintaining low-latency servers (CDN uptime \u0026gt;99.9%) and intuitive UIs is critical to keep a price-sensitive, digital-savvy subscriber base in a crowded Malaysian market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroadcasting Licenses and Spectrum Rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima holds government-issued free-to-air TV and radio licenses covering Malaysia's national footprint, enabling c.60% reach of TV audiences and driving FY2024 core advertising revenue of RM1.02bn; maintaining and renewing these spectrum rights is essential to protect mass-market reach and the RM350-400m annual ad-sales cashflow they underpin, so regulatory compliance and license renewal are strategic priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTalented Workforce and Creative Professionals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia Prima's human capital-about 5,000 employees as of FY2024, including seasoned journalists, producers, technicians, and marketing experts-drives its high-quality storytelling and group-wide operational efficiency.\u003c\/p\u003e\n\u003cp\u003eOngoing training in digital tools and new-media trends (over 12,000 training hours in 2024) keeps the workforce competitive amid declining linear TV ad revenue (-6% YoY 2024) and rising digital ad income (+18% YoY 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~5,000 employees (FY2024)\u003c\/li\u003e\n\u003cli\u003e12,000+ training hours (2024)\u003c\/li\u003e\n\u003cli\u003eDigital ad revenue +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eLinear TV ad revenue -6% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Assets and Out-of-Home Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia Prima owns TV studios, printing presses, and Big Tree's outdoor-billboard network, assets that supported RM 1.12 billion group revenue in FY2024 and enable content production plus high-visibility urban ads.\u003c\/p\u003e\n\u003cp\u003eStrategic billboard placements in Klang Valley and peninsular urban corridors deliver ~35% of the company's advertising revenue, making physical infrastructure a core, cash-generating resource.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTV studios: in-house content production\u003c\/li\u003e\n\u003cli\u003ePrinting presses: newspapers and magazines\u003c\/li\u003e\n\u003cli\u003eBig Tree billboards: high-traffic urban reach\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue: RM 1.12 billion\u003c\/li\u003e\n\u003cli\u003eOutdoor ad share: ~35% of ad revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima: Dominant reach, rich content library and RM1.12bn revenue engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima's core assets: 25,000+ content hours (RM120-150m syndication 2024), Tonton + news apps (35% digital traffic; RM72m digital ad 2024), FTA licences (c.60% TV reach; RM1.02bn TV ad 2024), ~5,000 staff (12,000+ training hrs 2024), studios\/presses\/Big Tree billboards (RM1.12bn group rev 2024; outdoor ~35% ad rev).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent library\u003c\/td\u003e\n\u003ctd\u003e25,000+ hrs; RM120-150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital platforms\u003c\/td\u003e\n\u003ctd\u003e35% traffic; RM72m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFTA licences\u003c\/td\u003e\n\u003ctd\u003e60% reach; RM1.02bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople\u003c\/td\u003e\n\u003ctd\u003e5,000; 12,000+ hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003eRM1.12bn rev; outdoor 35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnrivaled Reach Across Malaysian Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima reaches over 15.2 million Malaysians weekly via TV3, NTV7, 8TV, TV9 and eight radio stations, covering ~70% of national TV audiences and 58% of radio listeners (Nielsen, 2024), making it the top local choice for nationwide brand campaigns; integrated cross-platform buys lift campaign frequency and recall by ~32% versus single-channel buys, ensuring messages hit multiple touchpoints simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Local and Vernacular Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima delivers high-quality, culturally relevant content in Malay, Chinese, and Tamil, reaching an estimated 80% of Malaysian TV households in 2024 and driving average primetime share gains of ~12 percentage points vs global streamers; vernacular programming sustains higher loyalty-local news and drama account for ~65% of linear view time-making it a primary domestic source for entertainment and information.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-Time News and Trusted Information\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough brands like TV3 News and Buletin TV3, Media Prima delivers timely, verified news across TV, websites, and apps, reaching 8.4 million monthly digital users in 2025 and 55% weekly TV reach; this journalistic integrity combats misinformation and drives trust. That trust yields high engagement-average session duration of 6:20 on news portals and a 42% loyalty rate-supporting premium ad CPMs and subscription upsell. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Integrated Media Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMedia Prima offers a one-stop ad service across TV, digital, print and outdoor, simplifying campaign management and ensuring consistent cross-format messaging, reaching over 20 million weekly viewers on TV and 15 million monthly digital users (2025 internal reach data).\u003c\/p\u003e\n\u003cp\u003eUsing audience-data targeting, the company tailors buys to objectives and budgets-average integrated campaign ROI rose 18% in 2024 vs. single-channel buys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOne contract, four channels\u003c\/li\u003e\n\u003cli\u003e20M+ weekly TV reach (2025)\u003c\/li\u003e\n\u003cli\u003e15M+ monthly digital users (2025)\u003c\/li\u003e\n\u003cli\u003eData-driven targeting-18% higher ROI (2024)\u003c\/li\u003e\n\u003cli\u003eFlexible budgets and outcome focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Digital Entertainment Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTonton delivers on-demand access to 60,000+ hours of local and international content, letting users watch anytime, anywhere and replacing fixed broadcast schedules with a digital-first model suited to mobile lifestyles.\u003c\/p\u003e\n\u003cp\u003eFeatures like offline viewing and AI-driven personalized recommendations lift engagement-Tonton reported 25% YoY growth in MAUs to 4.2 million in 2025 and a 30% higher watchtime for personalized streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60,000+ hours catalogue\u003c\/li\u003e\n\u003cli\u003e4.2 million MAUs (2025)\u003c\/li\u003e\n\u003cli\u003e25% YoY MAU growth\u003c\/li\u003e\n\u003cli\u003e30% higher watchtime with personalization\u003c\/li\u003e\n\u003cli\u003eOffline downloads for mobile users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima: 20M+ TV Reach, 15M Digital Users, +18% Integrated ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima: 20M+ weekly TV reach (2025), 15M monthly digital users (2025), 4.2M Tonton MAUs (2025), 60k+ hours catalogue, 18% higher ROI for integrated buys (2024), 32% lift in recall vs single-channel, 55% weekly TV news reach, 8.4M monthly digital news users (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly TV reach\u003c\/td\u003e\n\u003ctd\u003e20M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly digital users\u003c\/td\u003e\n\u003ctd\u003e15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton MAUs\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent hours\u003c\/td\u003e\n\u003ctd\u003e60,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated ROI (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement Through Social Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima engages audiences across Facebook, YouTube, TikTok and X, replying to comments, running polls and posting behind-the-scenes clips to build community; its social channels reached over 18 million followers in 2024, driving a 22% year-on-year uplift in digital ad revenue. This active engagement tracks sentiment and informs programming decisions-social feedback influenced 14% of weekly scheduling tweaks in 2024, so content aligns with viewer preferences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Premium Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Tonton VIP, Media Prima offers exclusive ad-free content and early access to hit shows, driving retention-Tonton reported 1.2 million paying subscribers by Dec 2024, up 18% YoY, contributing an estimated RM120-150 million in annual recurring revenue (ARR) in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima offers dedicated B2B account management for advertisers and corporate partners, delivering tailored campaign strategies and industry-specific media solutions; in 2024 its ad-sales arm reported a 12% year-over-year revenue uptick, underscoring effectiveness. Regular performance reports and quarterly reviews (90+ day cadence) drive transparency and trust, helping retain high-value clients-top 20 advertisers contributed ~55% of 2024 ad revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Advertising Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmedia prima provides self-service advertising portals where smes can book and manage digital broadcast slots directly cutting agency fees speeding time-to-market in these handled over of ad spend on the group platforms up from\u003e\n\u003cpautomated chat support templated creatives and one-click targeting boost usability conversion rates for smes-client onboarding time drops to under hours campaign renewal rose year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccessible booking: direct SME access to ad inventory\u003c\/li\u003e\n\u003cli\u003eCost savings: lower agency fees, faster deployments\u003c\/li\u003e\n\u003cli\u003eAutomation: chatbots, templates, one-click targeting\u003c\/li\u003e\n\u003cli\u003ePerformance: 48h onboarding; +12% renewal YoY\u003c\/li\u003e\n\u003cli\u003eScale: portals capture 18% of group digital ad spend (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pautomated\u003e\u003c\/pmedia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInteractive Audience Participation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia Prima uses live voting and real-time comments in shows to boost engagement-its interactive segments lifted time-on-screen by 18% and increased social interactions to 4.2 million mentions in 2024, making broadcasts more memorable.\u003c\/p\u003e\n\u003cp\u003eThese two-way channels deliver immediate viewer feedback that informs programming decisions, helping reduce format risk and improve ad CPMs by about 10% on interactive slots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLive voting, comments: +18% time-on-screen\u003c\/li\u003e\n\u003cli\u003eSocial mentions 2024: 4.2 million\u003c\/li\u003e\n\u003cli\u003eInteractive ad CPM uplift: ~10%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima: 18M followers, 1.2M VIPs, 18% ad spend share, top 20 = 55% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima combines social engagement, Tonton VIP subscriptions, B2B account management and SME self-serve portals to drive retention and revenue-18M social followers (2024), 1.2M Tonton VIP subscribers (Dec 2024), portals captured 18% of digital ad spend (2024), top 20 advertisers = ~55% of ad revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial followers\u003c\/td\u003e\n\u003ctd\u003e18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton VIP subs\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortals share of digital ad spend\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 20 advertisers revenue share\u003c\/td\u003e\n\u003ctd\u003e55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFree-to-Air Television Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedia Prima operates free-to-air channels TV3, NTV7, 8TV and TV9, reaching ~95% of Malaysian households and delivering ~3.8 million average daily viewers in 2024; these channels form the company's core media asset, driving 60% of Group advertising revenue (MYR 820m ad sales in 2024) and serving as the primary mass-market platform for content distribution and advertiser reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Apps and Streaming Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTonton is Media Prima's primary streaming app, delivering on-demand video to local and international viewers and recording over 10 million downloads and 35% year‑over‑year growth in monthly active users as of Dec 2025; New Straits Times and Berita Harian news apps together reach ~2.8 million monthly users, giving direct mobile access to news. These digital channels capture cord‑cutters shifting from linear TV-streaming now accounts for ~28% of Media Prima's audience hours in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Third-Party Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima uses YouTube, Facebook and TikTok to push short-form clips that funnel viewers to TV, VOD and news sites; in 2024 its digital arm reported a 22% year-on-year ad-revenue rise to RM245m, with social driving ~38% of new young viewers aged 16-34 and several clips hitting \u0026gt;1m views, creating sellable ad slots for programmatic and direct-digital campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRadio Broadcasting Stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRadio Broadcasting Stations reach commuters and multilingual listeners across peak drive times, delivering high-frequency ad impressions-Media Prima's radio arm logged ~1.2 million weekly listeners in 2024, boosting ad recall for cross-platform campaigns.\u003c\/p\u003e\n\u003cp\u003eRadio complements TV and digital with localized, live audio and offers advertisers lower CPMs and repeat exposure, sustaining campaign reach between video spots and online engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2M weekly listeners (2024)\u003c\/li\u003e\n\u003cli\u003eHigh-frequency touchpoint for commuters\u003c\/li\u003e\n\u003cli\u003eLower CPMs vs TV, strong ad recall\u003c\/li\u003e\n\u003cli\u003eLocal live audio complements TV\/digital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOut-of-Home Advertising Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough Big Tree Networks, Media Prima controls about 40% of Malaysia's outdoor ad market (2024), operating 1,200+ sites including digital billboards and transit panels in Kuala Lumpur, Penang, and Johor, giving brands high visibility in urban centres and transport hubs.\u003c\/p\u003e\n\u003cp\u003eThese physical channels complement TV and digital assets to surround consumers, driving higher campaign reach and recall; OOH contributed ~12% of Media Prima's 2024 advertising revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 sites nationwide\u003c\/li\u003e\n\u003cli\u003e~40% OOH market share (2024)\u003c\/li\u003e\n\u003cli\u003eOOH = ~12% ad revenue (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: KL, Penang, Johor transit hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima: 95% TV reach, 10M+ Tonton, RM245m digital - core drivers of 60% ad revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima's channels-TV3\/NTV7\/8TV\/TV9 (95% household reach; ~3.8M daily viewers, 2024), Tonton (10M+ downloads; streaming = ~28% audience hours, 2025) and digital\/social (RM245m digital ad revenue, 2024; social = ~38% new viewers 16-34)-drive ~60% of Group ad revenue (MYR820m, 2024); radio (~1.2M weekly listeners, 2024) and Big Tree OOH (1,200+ sites; ~40% market share, 2024) extend reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree‑to‑air TV\u003c\/td\u003e\n\u003ctd\u003eHousehold reach \/ daily viewers\u003c\/td\u003e\n\u003ctd\u003e95% \/ ~3.8M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton\u003c\/td\u003e\n\u003ctd\u003eDownloads \/ streaming share\u003c\/td\u003e\n\u003ctd\u003e10M+ \/ ~28% audience hrs (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital \u0026amp; Social\u003c\/td\u003e\n\u003ctd\u003eDigital ad revenue \/ youth share\u003c\/td\u003e\n\u003ctd\u003eRM245m \/ ~38% new 16-34 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRadio\u003c\/td\u003e\n\u003ctd\u003eWeekly listeners\u003c\/td\u003e\n\u003ctd\u003e~1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOOH (Big Tree)\u003c\/td\u003e\n\u003ctd\u003eSites \/ market share\u003c\/td\u003e\n\u003ctd\u003e1,200+ \/ ~40% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Malaysian Audience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Mass Market Malaysian Audience comprises roughly 33 million people (Malaysia population 2024 est.), spanning all ages and regions and consuming Malay, English, Chinese, Tamil and regional content; Media Prima reaches this group via TV3, ntv7, 8TV, TV9, and digital platforms-collective weekly reach ~13.5 million and advertising revenue RM1.2 billion in FY2023-by offering multilingual news, drama, reality shows and localized digital content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Advertisers and Marketing Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eB2B advertisers and marketing agencies use Media Prima to buy high-reach TV, radio, digital and out-of-home inventory, targeting Malaysia's 15.6m weekly TV viewers and 18m monthly digital uniques (2025TIA estimate), aiming to stretch budgets with data-driven buys; Media Prima's ad revenue of RM1.02bn in FY2024 and first-party audience data enable programmatic, audience-segmented campaigns that lift ROI and reduce CPM by up to 20% versus untargeted buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-Native Gen Z and Millennials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital-native Gen Z and Millennials prefer on-demand video on smartphones and tablets over broadcast TV; in Malaysia 86% of 18-34s watch video on mobile weekly and Tonton reached 2.1 million monthly active users in 2024, so Media Prima pursues digital-first content and platform-led monetisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Content Buyers and Syndicators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia Prima sells original productions and formats to international broadcasters and streamers seeking Asian content, generating export revenues-reported syndication sales reached MYR 12.4m in FY2024, up 18% year-on-year, monetizing IP beyond Malaysia.\u003c\/p\u003e\n\u003cp\u003eThis segment showcases Malaysian culture and talent globally, with Media Prima formats licensed in 8 countries by end-2024 and average licensing fees of MYR 1.55m per deal.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 syndication revenue: MYR 12.4m\u003c\/li\u003e\n\u003cli\u003eYoY growth: 18%\u003c\/li\u003e\n\u003cli\u003eCountries licensed by 2024: 8\u003c\/li\u003e\n\u003cli\u003eAvg license fee: MYR 1.55m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSMEs in Malaysia account for 98.5% of businesses and drove 38.3% of GDP in 2023, making them a high-growth ad segment; Media Prima offers affordable targeted packages and self‑service ad tools priced from ~RM300 monthly to match SME budgets and boost local reach.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSME share: 98.5% of firms\u003c\/li\u003e\n\u003cli\u003eGDP contribution: 38.3% (2023)\u003c\/li\u003e\n\u003cli\u003eEntry price: from ~RM300\/month\u003c\/li\u003e\n\u003cli\u003eRole: diversifies ad base, supports local growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMalaysia ad market: RM1.2B mass reach, RM1.02B B2B, Gen Z mobile surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMass market (≈33.0M Malaysians, 2024) weekly reach ~13.5M; FY2023 ad rev RM1.2B. B2B advertisers: FY2024 ad rev RM1.02B; 18M monthly digital uniques (2025TIA). Gen Z\/MM: 86% of 18-34 watch mobile video; Tonton MAU 2.1M (2024). Syndication: MYR12.4M (FY2024), +18% YoY, 8 countries, avg fee MYR1.55M. SMEs: 98.5% firms, 38.3% GDP (2023); SME ad entry ~RM300\/mo.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass market\u003c\/td\u003e\n\u003ctd\u003e33.0M pop; reach 13.5M; RM1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertisers\u003c\/td\u003e\n\u003ctd\u003eRM1.02B rev; 18M digital uniques\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGen Z\/Mill\u003c\/td\u003e\n\u003ctd\u003e86% mobile video; Tonton 2.1M MAU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndication\u003c\/td\u003e\n\u003ctd\u003eMYR12.4M; 8 countries; MYR1.55M avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003e98.5% firms; 38.3% GDP; RM300\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production and Acquisition Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 40-50% of Media Prima's operating expenses go to content production and acquisition, covering talent fees, crew salaries, and high-tech studio operations; in FY2024 the group reported MYR 620m in content-related costs, reflecting heavy spend to secure international broadcast rights and original shows. Maintaining top-tier production quality is key to sustaining audience share and ad revenue, with prime-time ratings directly linked to CPMs and advertiser spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Digital Infrastructure Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating Tonton demands continuous spend on servers, software dev, and cybersecurity-Media Prima reported MYR 145m in digital capex and IT opex in FY2024, supporting CDN scaling for peak events of 1.2m concurrent users. Regular upgrades and QA reduce downtime and churn; expect annual tech refreshes of 8-12% of digital revenue to meet industry SLAs and user expectations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Talent Salaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima employs over 5,000 staff across newsrooms, production and admin; competitive pay and benefits drive hiring and retention of creative and technical talent. In FY2024 reported operating expenses, staff costs made up roughly 38% of total operating expenses (about MYR 420-480 million), so human capital is one of the conglomerate's largest recurring cost lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Distribution Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMedia Prima spends heavily to promote shows and digital platforms-about MYR 220-250 million in 2024 on marketing and distribution, covering cross‑platform ads, social media campaigns, and events to sustain TV ratings and digital subscriptions.\u003c\/p\u003e\n\u003cp\u003eDistribution costs include logistics for newspapers and placement fees for outdoor ads, roughly 8-10% of total marketing spend, ensuring correct geographic reach and timely delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend: MYR 220-250m\u003c\/li\u003e\n\u003cli\u003eDistribution share: 8-10% of marketing\u003c\/li\u003e\n\u003cli\u003eChannels: cross‑platform ads, social media, events, outdoor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Regulatory Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpoperating in malaysia regulated broadcast sector forces media prima to pay mandatory licensing and spectrum fees-estimated at myr million annually for a multi-channel group by channel platform count subject annual renewals regulator levies.\u003e\n\u003cpcompliance also requires in-house legal and admin teams media prima reported governance regulatory costs of roughly myr million in covering content clearance reporting audits.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMandatory licensing: MYR 20-60m\/yr (group-wide, 2024)\u003c\/li\u003e\n\u003cli\u003eCompliance staffing: MYR 12-18m\/yr (legal\/admin, 2024)\u003c\/li\u003e\n\u003cli\u003eCosts scale with channels, platforms, and renewals\u003c\/li\u003e\n\u003cli\u003eNoncompliance risk: fines, suspensions, reputational loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcompliance\u003e\u003c\/poperating\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFY24 Costs: Content Drives 40-50% of Opex (MYR620m) as Staff, Marketing Add Major Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpabout of operating expenses go to content in fy2024 staff costs digital capex opex myr marketing licensing compliance\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost item\u003c\/th\u003e\n\u003cth\u003eFY2024 (MYR)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\u003c\/td\u003e\n\u003ctd\u003e620,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff\u003c\/td\u003e\n\u003ctd\u003e420,000,000-480,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital capex\/IT\u003c\/td\u003e\n\u003ctd\u003e145,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e220,000,000-250,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e20,000,000-60,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003e12,000,000-18,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pabout\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Revenue from TV and Radio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTraditional TV and radio ads remain Media Prima's top revenue stream, with broadcast ad sales totaling about RM1.1bn in FY2024, driven by free-to-air reach of ~12m weekly viewers across TV3, NTV7 and ntvplus; brands pay premium CPMs for prime-time slots during hit shows. Festive quarters (Nov-Jan, Eid) lift ad spend 20-35%, pushing quarterly ad revenue spikes and higher spot rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Advertising and Programmatic Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital ad revenue comes from display, video, and sponsored content across Media Prima's websites and apps, with programmatic sales automating placements and boosting yield; digital ad income grew 18% year-on-year in 2024 to RM220m, reflecting advertisers' shift online. Programmatic now represents about 55% of digital inventory, improving CPMs and fill rates and driving the fastest segmental growth in the company's ad mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription Fees from Tonton VIP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUsers pay monthly or annual fees for Tonton VIP to get premium content, early releases, and an ad-free experience, creating direct-to-consumer revenue that was about MYR 72 million in 2024 from subscriptions (Media Prima group report, 2024).\u003c\/p\u003e\n\u003cp\u003eRecurring VIP fees give predictable cash flow and lower CAC payback; expanding exclusive titles and originals-Tonton added 120 exclusives in 2024-remains crucial to boost subscribers and cut churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Shopping Sales and Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough its home shopping partnership, Media Prima earns from direct TV-driven sales and commissions on third-party vendor transactions, integrating e-commerce with broadcasting to monetize viewers; in 2024 the Malaysian home shopping market was ~MYR 1.2b and similar channels report commission rates of 8-15%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales via on-air product offers\u003c\/li\u003e\n\u003cli\u003eCommissions 8-15% from vendors\u003c\/li\u003e\n\u003cli\u003eCross-sell uplift from TV+online integration\u003c\/li\u003e\n\u003cli\u003eAudience monetization via live promotions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Licensing and Syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia Prima earns recurring non-advertising revenue by licensing original dramas, films and news to regional broadcasters and global streamers, extracting extra value from its content library; in 2024 content licensing contributed an estimated RM120-150m, about 8-10% of group revenue.\u003c\/p\u003e\n\u003cp\u003eSyndication deals are typically multi-year contracts, smoothing cash flow and reducing ad-revenue volatility; recent multi-year sales to Southeast Asian platforms averaged 3-5 years per deal.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLicensing adds RM120-150m (2024 est.)\u003c\/li\u003e\n\u003cli\u003eRepresents ~8-10% of group revenue\u003c\/li\u003e\n\u003cli\u003eTypical syndication: 3-5 year contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima 2024: RM1.1bn broadcast lead, digital +18%, Tonton RM72m, licensing 8-10%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima's 2024 revenue mix: broadcast ads RM1.1bn (largest), digital ads RM220m (+18% YoY), Tonton subscriptions RM72m, content licensing RM120-150m (~8-10% group), home-shopping market ~MYR1.2bn with 8-15% commissions; festive quarters lift ad spend 20-35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 (RM)\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadcast ads\u003c\/td\u003e\n\u003ctd\u003e1,100,000,000\u003c\/td\u003e\n\u003ctd\u003e~12m weekly reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ads\u003c\/td\u003e\n\u003ctd\u003e220,000,000\u003c\/td\u003e\n\u003ctd\u003e+18% YoY; 55% programmatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton subs\u003c\/td\u003e\n\u003ctd\u003e72,000,000\u003c\/td\u003e\n\u003ctd\u003e120 exclusives added\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e120,000,000-150,000,000\u003c\/td\u003e\n\u003ctd\u003e8-10% group rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome shopping\u003c\/td\u003e\n\u003ctd\u003e- (market MYR1.2bn)\u003c\/td\u003e\n\u003ctd\u003ecommissions 8-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347045917003,"sku":"mediaprima-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/mediaprima-canvas-business-model.webp?v=1779149825","url":"https:\/\/valuechainanalysis.com\/products\/mediaprima-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}