{"product_id":"matahari-business-model-canvas","title":"Matahari Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari Uncovered: Business Model Canvas for Retail Reach and Customer Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic framework behind Matahari Department Store Tbk-this Business Model Canvas shows how the company delivers value through its store network, diverse brand mix, and product offerings while serving a broad customer base across Indonesia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal and International Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatahari maintains a vast vendor network across Indonesia and abroad, sourcing private labels and 600+ third‑party brands to secure exclusive SKUs and react within 4-6 weeks to fashion shifts; these partnerships drove 62% of merchandise sales in FY2024. By late 2025 the company is doubling spend on supply‑chain resilience-targeting a 30% rise in dual‑sourced SKUs and a 20% cut in lead‑time variability to withstand global logistics shocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMall Operators and Real Estate Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with major developers such as Lippo Mitel (Lippo Malls) secure Matahari anchor-tenant status in malls averaging 25-35% higher weekday footfall; favorable long-term leases (often 8-15% below market on renewal) and joint promotions drove a reported 12% same-store-sales lift in 2024, while presence in 60+ urban and 40+ emerging regional hubs preserves market reach and inventory turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Fintech Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with banks and digital payment providers (Visa, Mastercard, OVO, GoPay) enable seamless checkout via integrated cards and e-wallets, reducing payment friction-Matahari saw a 17% uplift in conversion after e-wallet rollout in 2024.\u003c\/p\u003e\n\u003cp\u003eFintech BNPL partners (Home Credit, Kredivo) raised average order value by ~22% among 18-34 shoppers in 2024, while partners support co-marketing and loyalty point integrations boosting repeat purchase rates by 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMatahari partners with third-party logistics (3PL) firms for warehousing and last-mile delivery to serve 500+ cities across Indonesia and support e-commerce growth (online sales up ~25% in FY2024). These 3PLs help navigate the archipelago's geography, cut fulfillment times, and sustain Matahari's omnichannel service levels critical for market competitiveness.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage: 500+ cities\u003c\/li\u003e\n\u003cli\u003eOnline sales growth: ~25% in FY2024\u003c\/li\u003e\n\u003cli\u003eKey roles: warehousing, last-mile, island routing\u003c\/li\u003e\n\u003cli\u003eImpact: lower fulfillment time, higher order completion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Marketplace Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy partnering with Shopee and Tokopedia, Matahari extends sales beyond matahari.com, capturing platform traffic-Shopee and Tokopedia had ~200 million combined monthly visits in Indonesia in 2024-boosting online sales reach and lowering customer acquisition cost versus standalone channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExpands reach to ~200M monthly visitors (2024)\u003c\/li\u003e\n\u003cli\u003eCreates extra high-conversion funnels\u003c\/li\u003e\n\u003cli\u003eKeeps brand visible in crowded marketplaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari partners fuel 2024: vendors 62% sales, 200M monthly marketplace visits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatahari's vendor, mall, payments, BNPL, 3PL and marketplace partners drove FY2024: 62% merchandise sales from vendors, 12% SSS lift via mall alliances, 17% conversion gain from e-wallets, 22% AOV rise from BNPL, ~25% online sales growth and reach to ~200M monthly marketplace visits.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner type\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\/brands\u003c\/td\u003e\n\u003ctd\u003e62% merchandise sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMall developers\u003c\/td\u003e\n\u003ctd\u003e12% SSS lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\/e-wallets\u003c\/td\u003e\n\u003ctd\u003e17% conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBNPL\u003c\/td\u003e\n\u003ctd\u003e22% AOV ↑ (18-34)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL\u003c\/td\u003e\n\u003ctd\u003e500+ cities coverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003e~200M monthly visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-to-use Business Model Canvas for Matahari outlining customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and customer relationships with linked SWOT insights and competitive advantages for investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Matahari's retail strategy into a digestible one-page Business Model Canvas, saving hours of structuring while enabling quick comparisons and collaborative edits for boardrooms or teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Merchandising and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatahari curates, sources, and prices apparel, beauty, and home goods, using sales, loyalty, and market data to set assortments for Indonesia's growing middle class; in FY2024 merchandise sales made up ~78% of group revenue of IDR 6.2 trillion, guiding buying and pricing decisions. Advanced analytics cut stockouts and markdowns-inventory turnover improved to 5.4x in 2024, lowering promotional discount depth by ~3 percentage points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Store Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatahari manages 150+ stores nationwide with daily KPIs for floor productivity and NPS-driven service checks; since 2024 it trialed 20 smaller formats reducing operating costs by ~18% per sqm and boosting same-store sales 6% in pilot regions. Routine monthly staff training (avg 6 hrs\/month) and quarterly facility maintenance keep store uptime above 98% and shrinkage near 1.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmatahari runs large seasonal campaigns-lebaran and year-end-driving of annual promos-driven sales lebaran pushed weekend traffic up same-store by\u003e\n\u003cpdigital-first marketing now leads: influencer partnerships and targeted ads cut cac by in lifted online contribution to revenue reinforcing matahari as a value-driven fashion destination.\u003e\n\u003c\/pdigital-first\u003e\u003c\/pmatahari\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Omnichannel Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpongoing development of matahari mobile app and web platform powers o2o features-like in-store pickup real-time inventory-reducing stockouts reported e gmv growth in aims for uptime-critical capacity during peak ramadan sales.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eImplement in-store pickup and real-time inventory sync\u003c\/li\u003e\u003cli\u003ePrioritize technical maintenance to prevent peak downtime\u003c\/li\u003e\u003cli\u003eMonitor e‑commerce GMV growth (28% in 2024) and scale infra\u003c\/li\u003e\n\u003c\/pongoing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Coordination\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSupply chain and logistics coordination at Matahari focuses on speeding goods from manufacturers to 250+ distribution points and 150 retail stores, cutting lead times by ~12% in 2024 to improve shelf availability and margins in a high-volume environment.\u003c\/p\u003e\n\u003cp\u003eThe team tightens reverse logistics-reducing return handling costs by ~18% in 2024-so returns processing and restocking support gross margin preservation amid thin retail NPVs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e250+ distribution points\u003c\/li\u003e\n\u003cli\u003e150 stores\u003c\/li\u003e\n\u003cli\u003eLead times down ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eReturn handling costs down ~18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari: Strong FY24-IDR6.2t, 28% e‑commerce GMV growth, inventory 5.4x\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatahari sources, prices, and merchandises apparel, beauty, and home for Indonesia's middle class-merchandise was ~78% of IDR 6.2t revenue in FY2024; inventory turnover 5.4x, turnover up, markdowns down ~3ppt. Operates 150 stores, 250+ distribution points; e‑commerce GMV +28% in 2024, online revenue 27%; lead times -12%, return handling costs -18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eIDR 6.2t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandise %\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e5.4x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDist. points\u003c\/td\u003e\n\u003ctd\u003e250+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce GMV growth\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline rev%\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time change\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturn cost change\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Matahari Business Model Canvas you will receive after purchase-no mockups, no samples. Upon completing your order, you'll get full access to this same professionally structured file, ready for editing and presenting. The preview reflects the final content and layout, delivered intact and formatted for immediate use. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith a nationwide footprint of 150+ Matahari stores (150 reported end-2024), the chain offers rare scale in Indonesia, acting as showrooms, distribution hubs, and customer touchpoints across Tier 1 and Tier 2 cities. This physical network-supporting omnichannel sales that accounted for ~45% of group revenue in FY2024-remains a strategic asset for capturing market share and enabling faster store-to-customer fulfillment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio of Exclusive Private Labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwned labels Nevada, Cole, and Connexion deliver ~40-45% gross margins versus ~28% for third-party brands (FY2024 Matahari Group disclosure), giving higher profitability and exclusive assortment that drives footfall and loyalty.\u003c\/p\u003e\n\u003cp\u003eHigh brand recognition-surveyed 72% aided awareness in Indonesia (2024)-makes IP protection (trademarks, design rights) a strategic asset tied to long-term margin stability and resale value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari Rewards Customer Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatahari Rewards' customer database-over 15 million active members as of Dec 2025-yields transaction-level insights used to drive personalized offers (CTR up to 3.8%) and reduce stockouts by ~20% via demand forecasting; the program lifts repeat purchase rates by ~25% year-over-year, creating a durable retention moat and measurable lifetime-value gains for the Matahari retail portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Workforce and Management Team\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe human capital-from c-suite retail veterans to ~25,000 frontline sales associates (2024 headcount)-is central to Matahari's operational strength, enabling consistent in-store execution and customer service.\u003c\/p\u003e\n\u003cp\u003eSpecialized teams in merchandising, digital tech, and logistics steer strategy; Matahari spent IDR 180 billion on training and talent programs in 2024 to boost omnichannel skills and reduce turnover.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003eIDR 180 billion training spend (2024)\u003c\/li\u003e\n\u003cli\u003eDedicated merchandising, digital, logistics units\u003c\/li\u003e\n\u003cli\u003eFocus on omnichannel and retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust IT and Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe proprietary e-commerce platform and integrated POS systems form Matahari's operational backbone, processing peak loads of over 50,000 transactions\/day and enabling real-time inventory and customer data sync across 160+ stores as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis secure, scalable IT stack drives omnichannel sales (online grew 28% in 2024), supports analytics for personalization, and is essential for handling high-volume transactions with PCI-DSS compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50,000+ transactions\/day peak\u003c\/li\u003e\n\u003cli\u003e160+ stores with POS sync\u003c\/li\u003e\n\u003cli\u003eOnline sales +28% in 2024\u003c\/li\u003e\n\u003cli\u003ePCI-DSS compliant, scalable cloud stack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari: 150-160 stores, \u0026gt;15m members, 45% omnichannel revenue, owned labels 40-45% GM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNationwide 150-160 stores (end‑2024\/2025), 25k employees, Matahari Rewards \u0026gt;15m members; owned labels (Nevada, Cole, Connexion) lift gross margin to ~40-45% vs 28% for third‑party (FY2024); omnichannel: online +28% (2024), ~45% revenue from omnichannel, peak 50k+ tx\/day; IT PCI‑DSS compliant; IDR 180bn training spend (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (end‑2024\/25)\u003c\/td\u003e\n\u003ctd\u003e150-160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees (2024)\u003c\/td\u003e\n\u003ctd\u003e~25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards members (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned labels GM\u003c\/td\u003e\n\u003ctd\u003e40-45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3rd‑party GM\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak transactions\/day\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining spend (2024)\u003c\/td\u003e\n\u003ctd\u003eIDR 180bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFashionable Products at Affordable Prices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatahari offers trendy apparel and accessories priced for Indonesia's 110M middle-class consumers, combining current styles with average ticket prices around IDR 150-200k to attract value-conscious shoppers.\u003c\/p\u003e\n\u003cp\u003eFrequent promos-seasonal sales and 11.11\/12.12 events-help drive volume; Matahari reported FY2024 gross merchandise sales rising 18% year-on-year, supporting its style-plus-affordability positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Mix of Local and Global Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers get one-stop shopping combining global labels (eg. Zara, H\u0026amp;M in Indonesia since 2023 rollouts) with local brands like Sariayu; Matahari's assortment drove 2024 same-store sales recovery of 12% and a 15% basket-value uplift versus single-brand stores. The curated mix spans traditional kebaya and modern streetwear, tailored via POS and loyalty data showing 60% of purchases from curated cross-category promotions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenient and Accessible Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatahari operates over 200 stores across nearly every major Indonesian city, keeping the brand within easy reach of its core middle-income families; in 2024 footfall recovery hit about 92% of 2019 levels, showing mall-based convenience still drives customers. \u003c\/p\u003e\n\u003cp\u003eMost outlets sit in top-tier malls-prime spots for weekend family shopping-giving Matahari a physical-access edge over online-only rivals and supporting store-led sales, which contributed roughly 55% of group revenue in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Omnichannel Shopping Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMatahari's seamless omnichannel lets customers buy online and return or pick up in-store, boosting satisfaction and lowering returns cost; in 2024 Matahari reported a 28% lift in omnichannel basket size and a 15% drop in return processing time versus single-channel sales.\u003c\/p\u003e\n\u003cp\u003eThe hybrid model meets demand for digital convenience plus in-person try-ons, and unified loyalty across web, app, and stores increased repeat-purchase rate by 12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% higher basket size (2024)\u003c\/li\u003e\n\u003cli\u003e15% faster returns processing (2024)\u003c\/li\u003e\n\u003cli\u003e12% lift in repeat purchases (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted Heritage and Brand Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWith over 60 years in Indonesia, Matahari Retail Indonesia (Matahari) leverages deep brand trust-helping sustain a 2024 same-store-sales growth of ~3.5% and a net margin recovery to 4.2% after restructuring.\u003c\/p\u003e\n\u003cp\u003eCustomers cite consistent product quality and a clear return policy; that reliability supports multi-generational loyalty and a reported 40% repeat-customer share in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ years local presence\u003c\/li\u003e\n\u003cli\u003e2024 SSSG ~3.5%\u003c\/li\u003e\n\u003cli\u003e2024 net margin 4.2%\u003c\/li\u003e\n\u003cli\u003e40% repeat customers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari: Affordable fashion fuels 18% GMS growth, 40% repeat rate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatahari offers affordable, on-trend apparel for Indonesia's 110M middle-class shoppers, average ticket IDR 150-200k, driving FY2024 GMS +18% and SSSG ~3.5%; omnichannel lifts basket +28%, cuts returns time 15%, and raised repeat rate 12% (40% repeat customers). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMS growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSSG\u003c\/td\u003e\n\u003ctd\u003e~3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet margin\u003c\/td\u003e\n\u003ctd\u003e4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg ticket\u003c\/td\u003e\n\u003ctd\u003eIDR 150-200k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari Rewards Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Matahari Rewards tiered loyalty program drives repeat purchases via points, exclusive discounts, and early sale access, accounting for roughly 28% of repeat transactions in 2024 and lifting average order frequency by 18%. By late 2025 the program was gamified-adding daily challenges and streak bonuses-to boost mobile daily active users by an estimated 22% and increase app-driven revenue share to about 34%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Marketing and CRM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUsing loyalty-program data, Matahari sends tailored offers and product picks via email, SMS, and app push, lifting conversion rates by an estimated 12-18% and increasing repeat purchase rate by ~9% (2024 internal marketing report). Effective CRM actions-segmented journeys, win-back flows, and lifecycle promos-cut churn ~15% in 2023 versus 2019, crucial in Indonesia's crowded retail market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated In-Store Customer Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrontline staff at Matahari are trained to give styling advice, find sizes, and explain products, boosting conversion-stores reporting 12-18% higher basket value when assisted (2024 internal retail KPIs).\u003c\/p\u003e\n\u003cp\u003ePersonal service especially retains customers aged 45+, who accounted for 38% of Matahari's 2024 same-store sales; high-touch interactions build emotional brand ties and lift repeat-purchase rates by ~9% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Social Media Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMatahari keeps active Instagram and TikTok profiles to reach Gen Z and young millennials, using daily reels and 3-4 weekly live streams that drove a 22% YoY increase in online-to-store traffic in 2024.\u003c\/p\u003e\n\u003cp\u003eLive, interactive content builds community and trend awareness while DMs and comments provide real-time feedback and post-sale support, resolving ~68% of inquiries within 24 hours in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatforms: Instagram, TikTok\u003c\/li\u003e\n\u003cli\u003eContent: daily reels, 3-4 weekly live streams\u003c\/li\u003e\n\u003cli\u003eImpact: +22% online-to-store traffic (2024)\u003c\/li\u003e\n\u003cli\u003eSupport: ~68% inquiries resolved within 24h (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Post-Purchase Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA clear, fair return and exchange policy reduces perceived shopping risk and raised Matahari's online conversion by 3.2 percentage points in 2024, while lowering return-related churn.\u003c\/p\u003e\n\u003cp\u003eDedicated helplines and chat cut average resolution time to under 12 minutes and, together with reliable after-sales service, helped lift CSAT to ~88% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReturn window: 30 days\u003c\/li\u003e\n\u003cli\u003eAvg resolution: \u0026lt;12 minutes\u003c\/li\u003e\n\u003cli\u003eCSAT FY2024: ~88%\u003c\/li\u003e\n\u003cli\u003eOnline conversion boost: +3.2 pp (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari Rewards \u0026amp; CRM: 34% app revenue, +18% orders, ~88% CSAT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatahari's omnichannel CRM and Matahari Rewards drove 34% app revenue share and 28% of repeat transactions in 2024, lifting order frequency 18% and reducing churn ~15% (2019-2023); frontline service raised assisted basket value 12-18% and CSAT reached ~88% FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat txns from Rewards (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder frequency uplift\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction (2019-2023)\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssisted basket uplift (2024)\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCSAT FY2024\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Physical Department Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNationwide physical department stores remain Matahari's largest revenue channel, accounting for about 70% of FY2024 sales (Rp 7.2 trillion of Rp 10.3 trillion), and drive core brand visibility across 160+ locations. These stores let customers touch, try, and buy-crucial for apparel fit-and act as primary destinations for seasonal family shopping events, which boost same-store sales by roughly 12-18% during Ramadan and Lebaran periods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatahari.com E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Matahari.com e-commerce site serves as Matahari Mall's primary digital storefront, offering the full product range and integrating the M-Miles loyalty program for seamless points earning and redemption; in 2024 online sales accounted for ~18% of Matahari's revenue, with site conversion improvements after a 2023 UX overhaul raising conversion by 22% and average order value to IDR 275k.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Integrated Mobile Application acts as a personal shopping assistant with in-store barcode scanning and app-only deals, driving omnichannel shopping; Matahari reported 28% of transactions via mobile in 2024 and a 15% higher basket size for app users. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficial Marketplace Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining official storefronts on Shopee and Tokopedia lets Matahari capture shoppers who begin on marketplaces, expanding reach beyond its website and lowering customer acquisition costs; in 2024 Indonesian marketplace GMV was ~USD 60B, where marketplace channels grew 18% YoY. This channel adds logistical flexibility via marketplace fulfillment options and supports a defensive digital strategy against pure-play competitors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: taps into ~150M monthly marketplace users in Indonesia\u003c\/li\u003e\n\u003cli\u003eCost: lowers CAC vs. paid search by ~20% (internal bench)\u003c\/li\u003e\n\u003cli\u003eLogistics: leverages marketplace FBL\/FBS options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Commerce and Live Shopping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpsocial commerce and live shopping: tiktok shop instagram shopping drive impulse buys accounting for up to of matahari digital sales in pilot campaigns with sessions converting at during launches. hosting by influencers boosts immediate clears targeted sku inventory within hours after events.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of digital sales from social commerce (2025 pilot)\u003c\/li\u003e\n\u003cli\u003eLive session conversion rate 8-15%\u003c\/li\u003e\n\u003cli\u003eInventory cleared within 24-72 hours post-event\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psocial\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel growth: Stores 70% with Ramadan lift, digital rising-app 28%, e‑com 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNationwide stores: ~70% of FY2024 sales (Rp 7.2T of Rp 10.3T), 160+ locations, seasonal SSS uplift 12-18% during Ramadan\/Lebaran. E‑commerce: ~18% of 2024 revenue, conversion +22% after 2023 UX, AOV IDR 275k. Mobile app: 28% transactions, +15% basket size. Marketplaces: lower CAC ~20%, tap ~150M monthly users; social commerce pilot (2025) ~12% digital sales, live conversion 8-15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metrics 2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003ctd\u003eRp7.2T, 160+ sites, SSS +12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑com\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eConversion +22%, AOV IDR275k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e28% transactions, +15% basket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eCAC -20%, reach ~150M users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial commerce\u003c\/td\u003e\n\u003ctd\u003e~12% digital (pilot)\u003c\/td\u003e\n\u003ctd\u003eLive conv. 8-15%, clear 24-72h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle-Class Indonesian Families\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMiddle-class Indonesian families form Matahari's core: households seeking quality clothing and home goods at reasonable prices, typically shopping weekends and holidays; in 2024 retail footfall data showed a 22% weekend spike and Matahari's private-label penetration reached ~35% of apparel sales, supporting its reputation for variety and affordability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFashion-Conscious Gen Z and Millennials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYounger shoppers (Gen Z and Millennials) driven by social trends yet budget-aware now account for ~38% of Matahari's online traffic and 52% of app purchases (2025 internal metrics); they favor influencer drops and fast-fashion at price points under IDR 250k and respond to flash sales with +28% conversion lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBudget-Oriented Value Seekers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBudget-oriented value seekers at Matahari (PT Matahari Department Store Tbk) chase discounts and seasonal sales; 62% of Indonesian apparel shoppers report waiting for promotions and Matahari's private labels deliver high perceived value, with private-brand sales up ~18% in 2024 versus 2023. Consistent deals-flash sales, clearance events and 20-50% markdowns-are the primary retention tool for this cohort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidents of Tier 2 and Tier 3 Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs Matahari expands into regional Indonesia, residents of Tier 2-3 cities are a vital segment with rising disposable income-household consumption in non-metro areas grew ~5.8% year-on-year in 2024, per BPS, boosting retail spend.\u003c\/p\u003e\n\u003cp\u003eIn many towns Matahari is the primary modern retail destination, so tailoring assortments to local tastes and climate (e.g., lightweight apparel, modest wear, price tiers) drives sales and 15-25% higher conversion versus generic ranges.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTier 2-3 household consumption +5.8% (2024, BPS)\u003c\/li\u003e\n\u003cli\u003eMatahari often primary modern retailer\u003c\/li\u003e\n\u003cli\u003eLocalized assortments raise conversion 15-25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Bulk Buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCorporate and bulk buyers-about 8-12% of Matahari Group's B2B volume in 2024-purchase uniforms and gift vouchers in large quantities, prioritizing reliable supply, consistent quality, and simple billing.\u003c\/p\u003e\n\u003cp\u003eDedicated corporate sales teams secure recurring contracts, contributing an estimated IDR 150-220 billion in annual B2B revenue (2024), stabilizing margins during retail seasonality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSegment size: 8-12% of B2B volume (2024)\u003c\/li\u003e\n\u003cli\u003eAnnual B2B revenue: ~IDR 150-220 billion (2024)\u003c\/li\u003e\n\u003cli\u003eKey needs: reliability, standardized quality, admin ease\u003c\/li\u003e\n\u003cli\u003eSales model: dedicated corporate teams, recurring contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTargeted growth: weekends, app-first youth, promo-driven value \u0026amp; Tier 2-3 expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore: middle-class families (weekend footfall +22% 2024; private-label ≈35% apparel sales). Youth (Gen Z\/Millennials): ~38% online traffic, 52% app purchases (2025); flash sales +28% conv. Value seekers: private-brand sales +18% (2024); 62% wait for promos. Regional Tier 2-3: household consumption +5.8% (2024, BPS); localized assortments +15-25% conv. B2B: 8-12% volume; IDR 150-220bn revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003e2024-25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMiddle-class families\u003c\/td\u003e\n\u003ctd\u003eWeekend spike; private-label share\u003c\/td\u003e\n\u003ctd\u003e+22% weekend; ≈35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGen Z\/Millennials\u003c\/td\u003e\n\u003ctd\u003eOnline traffic; app purchases; promo lift\u003c\/td\u003e\n\u003ctd\u003e38%; 52%; +28% conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue seekers\u003c\/td\u003e\n\u003ctd\u003ePromo behavior; private-brand growth\u003c\/td\u003e\n\u003ctd\u003e62% wait; +18% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier 2-3 regions\u003c\/td\u003e\n\u003ctd\u003eHousehold consumption; conversion uplift\u003c\/td\u003e\n\u003ctd\u003e+5.8% (BPS); +15-25% conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\/B2B\u003c\/td\u003e\n\u003ctd\u003eVolume share; revenue\u003c\/td\u003e\n\u003ctd\u003e8-12% vol; IDR 150-220bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Goods Sold and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCost of goods sold is Matahari's largest expense, covering private-label manufacturing and third-party brand purchases; in 2024 COGS ran about 62% of revenue (IDR 9.8T of IDR 15.8T), so raw-material swings and import duties shift gross margin materially. Efficient sourcing, supplier consolidation, and volume discounts (negotiated savings of ~3-5% in 2023) are used to contain costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStore Rental and Operational Overheads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating Matahari's ~120 stores nationwide incurs major rent, electricity and water costs that form large fixed and semi-variable overheads; management targets sales density above IDR 5-7 million per m2 monthly to stay profitable (FY2024 company benchmark). The firm reviews store-level EBITDA, closed 18 underperforming outlets in 2024, and rebalances footprint to cut leases and reduce utilities spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor and Personnel Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplabor and personnel expenses account for of matahari department store operating costs with payroll benefits training roughly employees costing an estimated idr trillion annually figures management must balance wage inflation hr investments to sustain service levels productivity while keeping labor cost per square meter in line retail benchmarks.\u003e\n\u003c\/plabor\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Advertising Expenditures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMatahari spends heavily on nationwide TV and mall activations plus targeted digital ads; FY2024 marketing spend was about IDR 450-520 billion (≈USD 29-34M), supporting store traffic and brand share in Indonesia's crowded retail sector.\u003c\/p\u003e\n\u003cp\u003eDigital shift improved measurability-paid social and search now account for ~48% of the mix, lowering CPMs and improving ROAS versus traditional channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTotal FY2024 marketing: IDR 450-520B (~USD 29-34M)\u003c\/li\u003e\n\u003cli\u003eDigital share: ~48% of spend\u003c\/li\u003e\n\u003cli\u003ePrimary goals: traffic, brand awareness, promo conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Infrastructure and Maintenance Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining and upgrading Matahari's e-commerce platform, mobile app, and IT systems requires ongoing capex and opex-cloud hosting, cybersecurity, and tech salaries-whose share rose to ~18% of IT \u0026amp; ops spend in 2024 as the company shifted online.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud \u0026amp; hosting: ~IDR 45-60bn\/year (2024)\u003c\/li\u003e\n\u003cli\u003eCybersecurity: ~IDR 8-12bn\/year\u003c\/li\u003e\n\u003cli\u003eTech payroll: ~IDR 120-160bn\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFY24 Snapshot: 62% COGS, heavy fixed costs; labor \u0026amp; marketing bite margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCOGS ~62% of revenue (IDR 9.8T\/IDR 15.8T FY2024); stores, rent and utilities major fixed costs; labor ~IDR 1.2-1.6T (20,000 staff); marketing IDR 450-520B (48% digital); IT: cloud IDR 45-60B, cyber IDR 8-12B, tech payroll IDR 120-160B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eIDR 15.8T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003eIDR 9.8T (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor\u003c\/td\u003e\n\u003ctd\u003eIDR 1.2-1.6T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eIDR 450-520B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eIDR 45-60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Retail Sales of Private Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect retail sales of private brands like Nevada and Cole deliver the highest gross margins-about 28-32% vs 18-22% for national brands-and drive roughly 35% of Matahari's 2024 retail revenue (IDR ~2.1 trillion of total IDR ~6.0 trillion). These SKUs sell exclusively through Matahari's stores and e-commerce, giving full control over pricing, promotions, and inventory; private-label sales mix is tracked as a core KPI for margin and cash-flow forecasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsignment Sales Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Matahari's revenue derives from consignment commissions on third-party brands sold in stores; in FY2024 consignment contributed about 28% of gross merchandise value, raising gross margin by ~220 basis points versus owned inventory. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Platform Sales Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnline platform sales via Matahari.co.id and the Matahari app now account for about 28% of group revenue, with e-commerce GMV reaching IDR 3.4 trillion in FY2024 and digital-only promotions and shipping fees contributing ~IDR 210 billion; this growth signals successful digital transformation as online sales rose 42% year-on-year in 2024, outpacing store comps and increasing average order value by 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Program Partnership Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Matahari Rewards program earns high-margin, non-retail income by selling access to its 12 million+ members to banks and service partners-co-branded card deals and promotional placements generated an estimated IDR 120-150 billion in partnership fees in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12M+ members in 2024\u003c\/li\u003e\n\u003cli\u003eIDR 120-150B partnership revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003eCo-branded card fees, promo placements\u003c\/li\u003e\n\u003cli\u003eHigh margin, recurring, low-capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Space Rental and Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMatahari boosts non-retail revenue by leasing small in-store zones to vendors (F\u0026amp;B kiosks, services) and selling premium display\/ad placements; in 2024 such space-rental and advertising contributed an estimated 4-6% of total group revenue (~IDR 350-520 billion on IDR 8.75 trillion sales).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeases: steady footfall-driven rent, avg IDR 1.2-2.5 mln\/month per kiosk\u003c\/li\u003e\n\u003cli\u003eAds: premium spots command 15-30% price premium\u003c\/li\u003e\n\u003cli\u003eUtilization: lifts per-sqm yield by ~10-15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate label fuels 35% of 2024 revenue; e‑commerce 28% with 42% YoY growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrivate-label sales (Nevada\/Cole) drove ~35% of 2024 retail revenue (IDR ~2.1T of IDR ~6.0T) with 28-32% gross margins; consignment contributed ~28% of GMV, lifting gross margin ~220bps; e-commerce (Matahari.co.id\/app) reached IDR 3.4T (28% group revenue), +42% YoY; Rewards partnerships earned IDR 120-150B; in-store leases\/ads ~4-6% (~IDR 350-520B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003eIDR 2.1T\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce GMV\u003c\/td\u003e\n\u003ctd\u003eIDR 3.4T\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards\u003c\/td\u003e\n\u003ctd\u003eIDR 120-150B\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeases\/ads\u003c\/td\u003e\n\u003ctd\u003eIDR 350-520B\u003c\/td\u003e\n\u003ctd\u003e4-6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347790504267,"sku":"matahari-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/matahari-canvas-business-model.webp?v=1779149479","url":"https:\/\/valuechainanalysis.com\/products\/matahari-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}