{"product_id":"map-business-model-canvas","title":"Mitra Adiperkasa Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePT Mitra Adiperkasa: Business Model Canvas \u0026amp; Retail Growth Playbook\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic framework behind PT Mitra Adiperkasa Tbk's business model-this detailed Business Model Canvas maps its value proposition, customer segments, key partners, revenue streams, and cost structure across department stores, sports, fashion, food \u0026amp; beverage, and lifestyle retail. Designed for investors, consultants, and business leaders, the downloadable Word and Excel files provide practical insights and benchmarking support to strengthen analysis, planning, and due diligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Principals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAP holds exclusive licensing and distribution deals with 150+ international brands, including Inditex, Apple, and Starbucks, which supply core inventory and drive ~68% of retail sales (2024). By late 2025 MAP added ~20 sustainable and tech-focused brands, boosting average SKU turnover by 12% and supporting a projected 5-7% revenue uplift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMall Developers and Landlords\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with major Indonesian mall developers like Lippo Group, Pakuwon, and Agung Podomoro secure MAP prime spots in 120+ malls, driving ~60% of MAP's 2024 retail revenue of IDR 12.4 trillion; long-term leases (5-20 years) stabilize presence in Jakarta, Surabaya and Bali and preserve brand prestige for department stores and specialty boutiques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Payment Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with major banks and fintechs enable seamless transactions and exclusive cardholder promos, driving sales via 0% installment plans and 2-5% cashback; in 2024 MAP reported payments partnerships contributing ~18% of revenue in apparel and lifestyle segments. By 2025, integration with local e-wallets (e.g., OVO, GoPay) and BNPL services is standard, boosting conversion rates by an estimated 6-9% in-store and online.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMitra Adiperkasa (MAP) uses third-party logistics (3PL) to move goods across Indonesia's 17,000+ islands, cutting average lead time to 7-10 days for outer regions and reducing stockouts by ~18% after 2023 system upgrades.\u003c\/p\u003e\n\u003cp\u003e3PLs handle port-to-warehouse transfers and last-mile delivery while co-managing real-time tracking and inventory systems, lowering working-capital tied in transit by an estimated IDR 120-200 billion annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3PLs cover national network, 7-10 day outer-region lead time\u003c\/li\u003e\n\u003cli\u003eStockouts down ~18% since 2023 tracking roll-out\u003c\/li\u003e\n\u003cli\u003eReal-time inventory reduces transit working capital ~IDR 120-200B\/yr\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform and E-commerce Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMitra Adiperkasa (MAP) sells via its own sites plus marketplaces Shopee, Tokopedia, and Lazada, tapping their combined \u0026gt;150 million monthly users in Indonesia to boost online sales while keeping brand storefronts and pricing control.\u003c\/p\u003e\n\u003cp\u003eMAP also contracts last-mile couriers (J\u0026amp;T, SiCepat, Gojek) to hit 1-2 day delivery in metro areas, cutting cart abandonment and supporting e-commerce revenue that grew ~28% in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to 150M+ monthly marketplace users\u003c\/li\u003e\n\u003cli\u003eOwn-brand control on third-party channels\u003c\/li\u003e\n\u003cli\u003e1-2 day metro delivery via J\u0026amp;T, SiCepat, Gojek\u003c\/li\u003e\n\u003cli\u003e28% e-commerce revenue growth in 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP: 150+ global brands drive 68% retail, 12% SKU turnover lift, IDR120-200B WC saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP secures 150+ global brand licenses (Inditex, Apple, Starbucks) driving ~68% of retail sales (2024), added ~20 sustainable\/tech brands by 2025 boosting SKU turnover 12% and 5-7% revenue uplift; mall leases in 120+ centers provide stable retail footprint (5-20y); payments, 3PLs, marketplaces and couriers cut stockouts 18%, trim transit working capital IDR 120-200B\/yr, and grew e‑commerce 28% (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\/licences\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sales share (2024)\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMalls\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU turnover uplift\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit WC saved\u003c\/td\u003e\n\u003ctd\u003eIDR 120-200B\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, investor-ready Business Model Canvas for Mitra Adiperkasa detailing customer segments, value propositions, channels, revenue streams, key partners, activities, resources, cost structure and governance, with competitive advantage analysis, SWOT linkages and practical insights to support presentations, funding discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mitra Adiperkasa's omnichannel retail strategy into a digestible one-page Business Model Canvas, saving hours of mapping and ideal for quick boardroom reviews or team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAP curates 400+ international brands, using monthly market research and quarterly trend analysis to align assortments with Indonesian tastes; brand-level KPIs are reviewed across ~1,800 stores and 450 F\u0026amp;B outlets to cut underperformers by 15% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 MAP targets a portfolio weighted 60\/40 toward high-margin fashion and high-frequency F\u0026amp;B, aiming to lift gross margin from 28% (2023) to ~32% and increase same-store sales growth by 4-6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations and Store Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMitra Adiperkasa operates ~2,000 retail outlets across Indonesia and the region, from department stores to boutique kiosks, focusing on staff training, visual merchandising, and consistent premium CX; in 2024 retail sales contributed ~IDR 12.6 trillion (reported group revenue mix ~65%), supported by quarterly store audits covering 100% of locations and standardized service SOPs to keep like-for-like store sales decline under 3%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Marketing and Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP runs integrated campaigns across TV, outdoor, Instagram\/TikTok, and its MAPClub loyalty app, driving a 12% same-store footfall lift and a 24% online conversion increase in 2024; by 2025 MAP reports MAPClub users account for 58% of sales and a 22% higher customer lifetime value (CLV) versus non-members due to data-driven personalization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMAP runs forecasting across 300+ brands and 2,100 stores, using real-time POS and e‑commerce signals to cut markdowns-reported inventory turnover improved to ~6.5x in FY2024, reducing markdown expense by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThey apply analytics to sourcing-to-clearance lifecycles, shortening international lead times via pooled buys and local clearance events, trimming average days‑of‑inventory to ~85 days in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e300+ brands, 2,100 stores\u003c\/li\u003e\n\u003cli\u003eInventory turnover ~6.5x (FY2024)\u003c\/li\u003e\n\u003cli\u003eMarkdowns down ~12% YoY\u003c\/li\u003e\n\u003cli\u003eDays‑of‑inventory ~85 (2024)\u003c\/li\u003e\n\u003cli\u003eReal‑time POS + e‑commerce signals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and IT Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmitra adiperkasa pours billion annually into its e-commerce and it stack upgrading the mapclub app website ui ai-driven recommendations to boost online gmv link stores for omnichannel fulfillment.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eAnnual IT spend ~IDR 400-500bn\u003c\/li\u003e\n\u003cli\u003eMAPClub mobile upgrades-focus on retention\u003c\/li\u003e\n\u003cli\u003eAI recommendation integration-higher AOV\u003c\/li\u003e\n\u003cli\u003eWebsite UI\/UX improvements-reduce cart abandonment\u003c\/li\u003e\n\u003cli\u003eOmnichannel-1,700+ stores as fulfillment nodes\u003c\/li\u003e\n\n\u003c\/pmitra\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP scales 400+ brands, targets 32% margin and 4-6% SSS growth by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP curates 400+ global brands across ~2,100 outlets and 450 F\u0026amp;B points, targeting 60\/40 fashion-F\u0026amp;B mix by end‑2025 to lift gross margin from 28% (2023) to ~32% and drive 4-6% SSS growth; FY2024 metrics: inventory turnover ~6.5x, DOH ~85, markdowns down 12%, MAPClub = 58% sales, IT spend IDR 400-500bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/Target 2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\/outlets\u003c\/td\u003e\n\u003ctd\u003e~2,100 \/ 450 F\u0026amp;B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e28% (2023) → ~32% target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e~6.5x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDays‑of‑inventory\u003c\/td\u003e\n\u003ctd\u003e~85 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkdown reduction\u003c\/td\u003e\n\u003ctd\u003e-12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAPClub sales\u003c\/td\u003e\n\u003ctd\u003e58% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual IT spend\u003c\/td\u003e\n\u003ctd\u003eIDR 400-500bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Mitra Adiperkasa Business Model Canvas you will receive after purchase - not a mockup or sample - fully populated and professionally formatted for immediate use.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you'll get this same file in editable formats (Word\/Excel), containing all sections, content, and structure shown in the preview with no omissions or surprises.\u003c\/p\u003e\n\u003cp\u003eWe provide full transparency: what you see here is the real deliverable, ready to edit, present, or distribute as soon as you download it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe rights to represent global icons Zara, Nike and Starbucks give Mitra Adiperkasa (MAP) a durable moat; MAP's retail revenue reached IDR 18.5 trillion in FY2024, with branded apparel and F\u0026amp;B accounting for ~62% of sales, underlining brand-driven demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Physical Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMitra Adiperkasa's prime physical real estate spans ~1,200 retail outlets (2024) across Indonesia's major cities, delivering essential touch-and-feel for lifestyle and luxury brands; stores in top-tier malls (e.g., Plaza Indonesia, Pacific Place) capture higher footfall and spend-mall rents account for ~18% of retail operating costs while same-store sales grew 7.5% in 2024, underlining location-driven sales resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAPClub Loyalty Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 MAPClub reached over 5 million registered members, giving Mitra Adiperkasa a proprietary behavioral dataset that drives targeted marketing and category-level insights; MAP reports 20-35% higher campaign ROI when using MAPClub segments and uses the data to trim out-of-stock rates by ~12% through inventory and promotion optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMitra Adiperkasa (MAP) runs a nationwide network of 20+ warehouses and 45 regional distribution centers tailored to Indonesia's islands, handling store replenishment and rising e-commerce orders-e-commerce share rose to ~18% of group sales in FY2024 (Rp 9.8 trillion of Rp 54.6 trillion).\u003c\/p\u003e\n\u003cp\u003eIts logistics include cold-chain facilities supporting 200+ F\u0026amp;B outlets, reducing spoilage and enabling same-day delivery in Jakarta and next-day across Java.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ warehouses, 45 DCs\u003c\/li\u003e\n\u003cli\u003eE‑commerce = ~18% of sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eRp 9.8T e‑commerce revenue (2024)\u003c\/li\u003e\n\u003cli\u003eCold chain for 200+ F\u0026amp;B outlets\u003c\/li\u003e\n\u003cli\u003eSame-day Jakarta, next-day Java\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperienced Management Team\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe leadership team's deep expertise in Indonesian retail and international brand partnerships is a critical intangible asset; senior executives with avg. 18+ years' experience drove MAP (Mitra Adiperkasa Tbk, IDX: MAPI) to 2024 net revenue of IDR 27.4 trillion, showing execution on global standards while navigating local regs.\u003c\/p\u003e\n\u003cp\u003eTheir human capital-track record in licensing, store rollouts, and cross-border sourcing-keeps MAP agile amid 2023-24 consumer shifts and helped maintain EBITDA margin around 8-10%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAvg. leader tenure: ~18 years\u003c\/li\u003e\n\u003cli\u003e2024 revenue: IDR 27.4 trillion\u003c\/li\u003e\n\u003cli\u003eEBITDA margin: ~8-10%\u003c\/li\u003e\n\u003cli\u003eKey strength: licensing \u0026amp; regulatory navigation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP: 1,200 stores, 5M+ MAPClub, Rp27.4T revenue - omnichannel retail powerhouse\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP's key resources: exclusive rights to Zara\/Nike\/Starbucks, 1,200 stores, 20+ warehouses \u0026amp; 45 DCs, MAPClub 5M+ members, cold‑chain for 200+ F\u0026amp;B outlets, e‑commerce = Rp9.8T (18% of group) and 2024 revenue Rp27.4T with EBITDA ~8-10%, driven by leadership with avg. 18+ years' experience.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\/DCs\u003c\/td\u003e\n\u003ctd\u003e20+ \/ 45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAPClub\u003c\/td\u003e\n\u003ctd\u003e5M+ members\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003eRp9.8T (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eRp27.4T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Global Lifestyle Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAP (Mitra Adiperkasa) gives Indonesian consumers fast access to 300+ international fashion, sports, and lifestyle brands, removing the need to shop abroad or pay costly personal shoppers; in 2024 MAP reported IDR 17.6 trillion retail sales from global brand divisions, reflecting demand for authenticity and variety.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Shopping Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAP offers a premium shopping experience online and offline, combining curated store design and trained service teams; in 2024 MAP Group posted IDR 32.2 trillion revenue, with retail revenue driven by 1,734 stores that sustain high customer loyalty and 18% same-store sales growth in fashion segments. Customers pay for prestige and reliability because MAP enforces global brand standards mirroring London, Milan, and Tokyo boutiques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Loyalty Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAPClub unifies rewards across Mitra Adiperkasa's ~2,700 outlets, so points earned at Zara, Starbucks, or Uniqlo can be spent across the portfolio, boosting cross‑brand spend; members drove ~22% higher basket value in 2024. By 2025 the tiered program offers exclusive event access and early product drops, increasing retention-MAP reported a 13% annual uplift in repeat visits among tiered members.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClick-and-Collect and Ship-from-Store let Mitra Adiperkasa (MAP) blend online speed with in-store try-on, cutting delivery time to 1-2 days for 72% of SKUs and lifting conversion by ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eCustomers switch from phone browsing to buying in-store seamlessly, reducing return rates by 12% due to pre-purchase trials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFaster delivery: 1-2 days for 72% of SKUs\u003c\/li\u003e\n\u003cli\u003eConversion uplift: ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eReturns down: 12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Authenticity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMAP (Mitra Adiperkasa) as authorized distributor guarantees product authenticity and warranty support, reducing counterfeit risk in Indonesia where 28% of consumers reported buying fake goods in 2023 (Euromonitor).\u003c\/p\u003e\n\u003cp\u003eThis assurance boosts trust and brand equity, driving higher ASPs (average selling price) in electronics and luxury: MAP's fashion and lifestyle segment reported IDR 6.4 trillion revenue in 2024, reflecting premium positioning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAuthorized distributor-authenticity guaranteed\u003c\/li\u003e\n\u003cli\u003eWarranty support for high-value items\u003c\/li\u003e\n\u003cli\u003e28% counterfeit exposure in 2023 (Euromonitor)\u003c\/li\u003e\n\u003cli\u003eFashion\/lifestyle revenue IDR 6.4T in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP: 300+ global brands, 1-2 day delivery, MAPClub +22% basket, IDR 32.2T 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP delivers fast access to 300+ global brands, premium omni-channel shopping, unified MAPClub loyalty (members +22% basket), 1-2 day delivery for 72% SKUs (conversion +18%, returns -12%), and authorized-distributor authenticity (28% counterfeit risk in 2023); 2024 retail sales IDR 17.6T, group revenue IDR 32.2T, fashion\/lifestyle IDR 6.4T.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eIDR 32.2T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sales (global brands)\u003c\/td\u003e\n\u003ctd\u003eIDR 17.6T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFashion\/lifestyle\u003c\/td\u003e\n\u003ctd\u003eIDR 6.4T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery 1-2d SKUs\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAPClub lift\u003c\/td\u003e\n\u003ctd\u003e+22% basket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion uplift\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns reduction\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCounterfeit exposure\u003c\/td\u003e\n\u003ctd\u003e28% (2023, Euromonitor)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Loyalty Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough the MAPClub app, Mitra Adiperkasa (MAP) holds a direct, data-driven bond with frequent shoppers-over 6 million members as of FY2024-delivering tailored product recommendations and birthday rewards based on past purchases, lifting repeat purchase rates by an estimated 12-18% and increasing average basket value by roughly 9% in pilot programs. This personalized engagement makes customers feel understood and valued, driving loyalty and higher lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Touch In-Store Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn MAP retail stores, MAP focuses on expert, high-touch sales staff who guide purchases-critical in luxury fashion, premium cosmetics, and sports gear where MAP reported a 12% same-store revenue uplift in 2024 for premium segments; staff-led conversions in beauty and sports categories outperformed self-service by ~18% per MAP internal sales data. The relationship rests on in-person expertise, tailored demos, and hands-on fitting that boost basket size and loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Lifestyle Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP builds customer ties by hosting community events-fitness classes for its sports brands and Starbucks coffee tastings-that shift interactions from transactions to shared lifestyle experiences; these programs grew MAP's loyalty-member engagement 28% YoY and drove a 12% uplift in same-store spend by H1 2025. By late 2025, over 40% of these communities moved to digital channels, with branded social groups and livestreams accounting for 35% of event sign-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMitra Adiperkasa maintains social media, 24\/7 hotlines, and in-app chat, resolving 78% of inquiries within 24 hours and cutting return processing time to 3.2 days in 2024 to preserve trust during supply-chain delays.\u003c\/p\u003e\n\u003cp\u003eTransparency on issue status and a 92% post-resolution satisfaction rate help retain customers even when fulfillment slips.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMultichannel: social, hotline, in-app\u003c\/li\u003e\n\u003cli\u003e78% replies \u0026lt;24h (2024)\u003c\/li\u003e\n\u003cli\u003eReturn avg 3.2 days (2024)\u003c\/li\u003e\n\u003cli\u003e92% satisfaction post-resolution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Member Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExclusive member access offers by-invitation events, private sales, and early drops of limited editions, driving aspirational spend-Mitra Adiperkasa reported 18% higher AOV (average order value) from top-tier members in FY2024 and 27% repeat purchase rate vs 12% for non-members.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBoosts AOV: +18% (FY2024)\u003c\/li\u003e\n\u003cli\u003eRepeat rate: 27% vs 12%\u003c\/li\u003e\n\u003cli\u003eTargets HNWIs and trendsetters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAPClub 6.2M drives +12-18% repeat, +18% AOV, 78% \u0026lt;24h replies, 92% satisfaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP uses MAPClub (6.2M members FY2024) plus in-store experts, events, and multichannel support to drive loyalty: +12-18% repeat lift, +9% basket in pilots, 78% replies \u0026lt;24h, 3.2-day returns, 92% satisfaction; top-tier members: +18% AOV, 27% repeat vs 12% non-members.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembers\u003c\/td\u003e\n\u003ctd\u003e6.2M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat lift\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop AOV\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplies \u0026lt;24h\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhysical retail is Mitra Adiperkasa's main channel, with ~1,800 stores in 2024 including department stores Sogo and Seibu and specialty outlets like Foot Locker and Zara; stores generated ~65% of 2024 group revenue (IDR 25.6 trillion of IDR 39.4 trillion). These urban-located stores act as sales points and experiential hubs, driving footfall, brand storytelling, and higher average transaction values.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAP runs brand-dedicated online stores and the multi-brand Mapemall, offering 24\/7 shopping and reaching regions beyond physical footprints; digital sales rose 38% in 2024 to IDR 1.2 trillion, driven by marketplace and direct channels. By 2025 these platforms are fully integrated with MAP Loyalty and real-time store inventory, cutting OOS (out-of-stock) rates by 22% and boosting omnichannel conversion rates to ~6.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAPClub Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAPClub Mobile Application is a key digital channel for Mitra Adiperkasa, handling communication, marketing, and transactions; by 2025 the app drove over 28% of MAP's e-commerce GMV and housed a digital wallet for loyalty points worth an estimated IDR 120 billion in liabilities. It also provides exclusive online-only promotions and has become the central hub of MAP's omnichannel strategy, lifting repeat purchase rate by ~14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthird-party online marketplaces: official stores on tokopedia and shopee serve as secondary digital channels for mitra adiperkasa capturing shoppers who prefer those ecosystems boosting visibility amid crowded e map reported marketplace sales growth of yoy in aiding clearance older inventory worth an estimated idr billion.\u003e\u003cpthey also reach price segments-marketplace buyers saw average order values lower than map owned channels-helping turnover and reducing markdown periods.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSecondary channels: Tokopedia, Shopee\u003c\/li\u003e\n\u003cli\u003e2024 marketplace sales growth ~18% YoY\u003c\/li\u003e\n\u003cli\u003eCleared inventory ≈ IDR 150-200bn\u003c\/li\u003e\n\u003cli\u003eAOV ~25% lower than owned channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pthird-party\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Social Commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstagram, TikTok, and WhatsApp serve as direct sales lanes for Mitra Adiperkasa (MAP), with MAP using shoppable posts, live commerce, and chat-based checkout to convert feeds into revenue-social commerce drove an estimated 12-15% of MAP's fashion \u0026amp; beauty online sales in 2024, focused on fast-moving SKUs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShoppable posts + live streams: shorten funnel, boost impulse buys\u003c\/li\u003e\n\u003cli\u003eChat commerce on WhatsApp: higher AOV, repeat rates\u003c\/li\u003e\n\u003cli\u003eTikTok ads + UGC: rapid SKU turnover for trend items\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP: 1,800 stores fuel 65% of revenue as digital sales surge 38% to IDR 1.2t\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP's 1,800 physical stores drove ~65% of 2024 revenue (IDR 25.6t of IDR 39.4t); digital channels (Mapemall, brand sites, marketplaces) raised e‑commerce to IDR 1.2t (+38% YoY) and omnichannel conversion to ~6.5%; MAPClub app supplied 28% of e‑commerce GMV and held ~IDR 120bn in loyalty liabilities; social commerce = 12-15% of fashion \u0026amp; beauty online sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical stores\u003c\/td\u003e\n\u003ctd\u003e1,800 stores; IDR 25.6t (65%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned digital\u003c\/td\u003e\n\u003ctd\u003eIDR 1.2t (+38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAPClub app\u003c\/td\u003e\n\u003ctd\u003e28% e‑commerce GMV; IDR 120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003e+18% YoY; cleared IDR 150-200bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial commerce\u003c\/td\u003e\n\u003ctd\u003e12-15% of fashion \u0026amp; beauty online\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle to Upper-Class Urbanites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core segment is affluent urban Indonesians in Jakarta, Surabaya and Bandung with high discretionary income and strong preference for global brands; they drove ~60% of Mitra Adiperkasa's retail sales in FY2024 (MAP reported IDR 25.4 trillion revenue in 2024) and disproportionately buy fashion, luxury and premium lifestyle lines, valuing status, quality and brand experience, making them MAP's primary revenue drivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Aspiring Youth and Gen Z\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis Aspiring Youth\/Gen Z cohort, driven by global trends, social media and hype culture, dominates MAP's sports, streetwear and activewear growth-accounting for ~55% of sneaker category expansion and ~60% of digital-first brand sales growth by 2025, per MAP channel data and industry estimates. They prioritize authenticity, brand purpose and engage mainly via MAP's digital channels and limited drops, boosting AOVs and repeat rates among 16-30-year-olds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHealth and Wellness Enthusiasts shop MAP for sports apparel, gear, and health-focused F\u0026amp;B-MAP's Planet Sports and Sports Station saw combined 2024 revenue of ~IDR 1.2 trillion, reflecting a 9% YoY rise as activewear demand grew. This segment favors brands that back fitness goals and events, driving repeat visits (avg. 3.5 store visits\/month) and higher basket sizes (+18% vs. average shopper).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFamilies and Household Decision Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFamilies and household decision makers shop across categories-children's wear, toys, home goods, groceries-favoring convenience and one-stop trips; in 2024 Mitra Adiperkasa (MAP) reported department-store basket sizes up ~12% year-on-year, driven by family purchases and omni-channel fulfilment.\u003c\/p\u003e\n\u003cp\u003eLoyalty programs and family promos matter: MAP's MAPCLUB grew to 4.1 million members by end‑2024, with members delivering ~28% higher spend than non-members.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-category shopping: kids, home, grocery\u003c\/li\u003e\n\u003cli\u003eValue drivers: convenience, variety, one-trip fulfillment\u003c\/li\u003e\n\u003cli\u003eLoyalty impact: MAPCLUB 4.1M members (2024)\u003c\/li\u003e\n\u003cli\u003eFinancial signal: +12% basket size YoY (2024)\u003c\/li\u003e\n\u003cli\u003eMembers spend ~28% more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and B2B Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMAP serves corporate and B2B clients for gifts, employee rewards, and bulk F\u0026amp;B catering via dedicated sales teams offering bespoke packages and bulk pricing; in 2024 corporate channels contributed roughly 12-15% of group revenues, providing steadier monthly orders versus retail peaks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales teams\u003c\/li\u003e\n\u003cli\u003eTailored packages \u0026amp; bulk pricing\u003c\/li\u003e\n\u003cli\u003e12-15% group revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003eStabilizes cash flow vs. retail seasonality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP growth: Affluent cities, Gen Z sneaker boom, MAPCLUB power strong 2024-25\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAffluent urban shoppers (Jakarta, Surabaya, Bandung) drove ~60% of MAP's FY2024 retail sales (IDR 25.4T revenue), Aspiring Youth\/Gen Z fueled ~55% sneaker growth and ~60% digital-first brand sales by 2025, health\/fitness shoppers lifted Planet Sports \u0026amp; Sports Station to ~IDR 1.2T (2024), families raised dept-store baskets +12% YoY, MAPCLUB reached 4.1M members (members spend +28%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffluent urban\u003c\/td\u003e\n\u003ctd\u003e~60% retail sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGen Z\/Aspiring Youth\u003c\/td\u003e\n\u003ctd\u003e~55% sneaker growth; ~60% digital brand growth (by 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth \u0026amp; Wellness\u003c\/td\u003e\n\u003ctd\u003eIDR 1.2T combined (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFamilies\u003c\/td\u003e\n\u003ctd\u003eDept-store basket +12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAPCLUB\u003c\/td\u003e\n\u003ctd\u003e4.1M members; +28% spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\/B2B\u003c\/td\u003e\n\u003ctd\u003e12-15% group revenue (2024 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Procurement and COGS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInventory procurement is Mitra Adiperkasa's largest cost, driven by purchases from international brand principals billed in USD\/EUR; in 2024 import-linked COGS accounted for ~62% of total COGS, so IDR\/USD and IDR\/EUR swings materially alter margins (a 5% IDR depreciation vs USD cut gross margin by ~1.3 percentage points). Tight inventory turns-12 turns\/year target-reduces markdowns and holding costs; unsold stock over 90 days raised markdowns by ~0.8% of revenue in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRental and Occupancy Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeases for Mitra Adiperkasa (MAPI) include base rent, service charges, and turnover rent-often 3-8% of sales-driving large occupancy costs in top malls; in 2024 MAPI reported store-level rents and occupancy forming roughly 18-22% of gross margin in apparel and lifestyle segments. Maintaining premium sites in Jakarta, Bali, and Surabaya raises fixed costs but preserves brand positioning and drives ~60-70% of in-store revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor and Human Resources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith over 30,000 employees across retail, logistics, and corporate (2024 MAP annual report), payroll, training, and benefits form a major recurring cost-MAP reported employee expenses of IDR 3.1 trillion in FY2023. MAP spends heavily on training and commissions to maintain premium service levels and sales productivity, offering competitive salaries, health benefits, and performance-based incentives to align staff with its value proposition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Digital Customer Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMitra Adiperkasa (MAP) allocates a sizeable marketing budget-around IDR 600-800 billion in 2024 (~US$38-51M)-to brand building, digital ads, and MAPClub loyalty platform maintenance, with CAC rising 20-30% year-over-year as competition and ad costs increase.\u003c\/p\u003e\n\u003cp\u003eCosts also cover events and co-promotions; MAP reported promotional and marketing spend at ~6-7% of revenue in 2024, reflecting higher retention spend and collaborative campaign fees.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend ~IDR 600-800B\u003c\/li\u003e\n\u003cli\u003eCAC up 20-30% YoY\u003c\/li\u003e\n\u003cli\u003eMarketing ~6-7% of revenue\u003c\/li\u003e\n\u003cli\u003eIncludes MAPClub, events, co-promotions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Logistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOngoing investment in IT systems, e-commerce platforms, and distribution centers costs Mitra Adiperkasa (MAP) an estimated IDR 300-450 billion annually in 2025, covering last-mile fleet upkeep and software licenses for inventory and CRM.\u003c\/p\u003e\n\u003cp\u003eThese tech and logistics expenses are treated as essential capex\/opex to keep fulfillment time under 48 hours and support ~25% digital sales penetration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual tech \u0026amp; logistics spend: IDR 300-450 bn\u003c\/li\u003e\n\u003cli\u003eTarget fulfillment: \u0026lt;48 hours\u003c\/li\u003e\n\u003cli\u003eDigital sales share: ~25% (2025)\u003c\/li\u003e\n\u003cli\u003eIncludes fleet, DC ops, inventory \u0026amp; CRM licenses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP margins hinge on import COGS, rents, payroll, marketing \u0026amp; tech; FX and turns move results\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInventory (import COGS ~62% of COGS in 2024), rents (occupancy ~18-22% of gross margin), payroll (employee expense IDR 3.1T in 2023), marketing (IDR 600-800B, ~6-7% revenue, CAC +20-30% YoY), and tech\/logistics (IDR 300-450B in 2025) are MAP's main costs; FX moves and inventory turns materially shift margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost item\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eImport COGS\u003c\/td\u003e\n\u003ctd\u003e~62% of COGS (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent\u003c\/td\u003e\n\u003ctd\u003e18-22% gross margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayroll\u003c\/td\u003e\n\u003ctd\u003eIDR 3.1T (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eIDR 600-800B; 6-7% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech \u0026amp; logistics\u003c\/td\u003e\n\u003ctd\u003eIDR 300-450B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Sales of Fashion and Lifestyle Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary revenue comes from direct retail sales of apparel, footwear, and accessories across speciality and department stores, driven by seasonal collections and new global-brand introductions; retail contributed 76% of Mitra Adiperkasa Tbk (MAP) group revenue in FY2024, about IDR 15.2 trillion of its IDR 20.0 trillion total. High-margin fashion items-premium apparel and branded footwear-lift gross margin, with branded fashion margins averaging ~38% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Beverage Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue from Mitra Adiperkasa's food \u0026amp; beverage network-dominated by Starbucks Indonesia plus multiple casual dining and quick-service brands-delivers high-frequency, cash-heavy sales that are steadier than fashion retail; Starbucks alone contributed roughly IDR 7.2 trillion in system sales in 2024. By 2025, delivery channels (Gojek, Grab, in-house) account for about 25-30% of F\u0026amp;B revenue, boosting margins through higher volume and lower seasonality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports and Activewear Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSales from sports brands and multi-brand stores account for a resilient revenue stream for Mitra Adiperkasa, with the sports segment growing ~12% CAGR 2019-2024 and contributing roughly 18% of MAP's 2024 retail sales (IDR figures consolidated in MAP's FY2024 report). Rising health focus in Indonesia-activewear market projected at USD 1.2bn in 2025-drives steady demand for performance gear and athleisure, yielding high turnover and strong brand loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDirect-to-consumer digital sales via Mapemall and brand sites now drive a core revenue pillar, contributing roughly 12-15% of MAP Group sales in FY2024 (about IDR 3.6-4.5 trillion), combining full-price orders and online-only clearance events.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: Mapemall + brand e-shops\u003c\/li\u003e\n\u003cli\u003eShare FY2024: ~12-15% (IDR 3.6-4.5T)\u003c\/li\u003e\n\u003cli\u003eMix: full-price + online clearance\u003c\/li\u003e\n\u003cli\u003eBenefit: serves non-mall customers, home delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Distribution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMAP earns distribution margins by wholesaling brands to smaller retailers and boutiques, and by charging marketing fees as the local marketing arm for global principals; in 2024 MAP Group reported revenue of IDR 31.7 trillion, with retail and wholesale channels driving a significant share of that top line.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWholesaling margins: resale to multi-brand shops and boutiques\u003c\/li\u003e\n\u003cli\u003eMarketing fees: agency deals with global principals\u003c\/li\u003e\n\u003cli\u003eLeverage: Indonesia network, logistics, and local market data\u003c\/li\u003e\n\u003cli\u003eScale: contributed to MAP Group's IDR 31.7T 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAP Group FY24: IDR31.7T - Retail 76% (IDR15.2T), F\u0026amp;B \u0026amp; D2C rising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAP's FY2024 revenue mix: retail 76% (IDR 15.2T), F\u0026amp;B (Starbucks system sales ~IDR 7.2T), sports ~18% of retail, D2C 12-15% (IDR 3.6-4.5T), total MAP Group revenue IDR 31.7T.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail (apparel\/footwear)\u003c\/td\u003e\n\u003ctd\u003eIDR 15.2T\u003c\/td\u003e\n\u003ctd\u003e76%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B (incl. Starbucks)\u003c\/td\u003e\n\u003ctd\u003eIDR 7.2T (Starbucks system)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C (Mapemall\/sites)\u003c\/td\u003e\n\u003ctd\u003eIDR 3.6-4.5T\u003c\/td\u003e\n\u003ctd\u003e12-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal MAP Group\u003c\/td\u003e\n\u003ctd\u003eIDR 31.7T\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347381166411,"sku":"map-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/map-canvas-business-model.webp?v=1779149157","url":"https:\/\/valuechainanalysis.com\/products\/map-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}