AJ Lucas Business Model Canvas
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Explore AJ Lucas Group's business model with a focused Business Model Canvas that maps how its drilling, infrastructure, and engineering services create value across energy, mining, and infrastructure markets; see how partnerships, customer segments, and revenue logic support the company's operating model, including its investment exposure to Cuadrilla Resources, with a downloadable Word/Excel canvas for a structured, ready-to-use view.
Partnerships
AJ Lucas holds long-term service agreements with several Tier-1 metallurgical coal producers-securing about A$120-150m in contracted revenue through 2025-focused on mine de-gasification and exploration programs that boost operational safety and compliance. These alliances, covering major Australian coal basins (Bowen, Hunter, and Gunnedah), provide a steady pipeline of high-value projects, with JV-backed workstreams representing roughly 40% of the group's project backlog.
AJ Lucas partners with global OEMs (eg, Baker Hughes, NOV) to source and custom high – performance drilling rigs, securing latest directional – drilling tech and active safety systems; in 2024 these alliances cut capital upgrade cycles by ~18% and raised rig uptime to ~88%. Reliable OEM supply chains for spare parts and field support keep mean time to repair under 72 hours, minimizing costly downtime.
Joint Venture Partners
Strategic joint ventures let AJ Lucas share capital and technical risk on large infrastructure contracts, enabling participation in projects worth over A$200m where single-party bids would be infeasible; joint-venture revenue made up about 18% of group project income in FY2024.
These partnerships grant access to local markets and specialist engineering skills, letting AJ Lucas bid for complex multi-disciplinary scopes-reducing bid failure rates and cutting average project delivery time by roughly 12% in recent consortium projects.
- Share financing and risk on A$200m+ projects
- Accounted for ~18% of project income in FY2024
- Access to local expertise and niche regions
- Reduced delivery time ~12% in consortium work
Financial and Institutional Lenders
AJ Lucas keeps access to capital via banks and private credit providers familiar with energy cycles; as of FY2025 the group maintained A$120m in committed facilities and A$45m undrawn revolver to fund drilling-tech capex.
Proactive lender engagement lets AJ Lucas manage net debt/EBITDA around 2.1x while pursuing growth projects and black-start drilling investments.
- Committed facilities A$120m
- Undrawn revolver A$45m
- Net debt/EBITDA ~2.1x
AJ Lucas relies on long-term Tier – 1 coal contracts (A$120-150m to 2025), JV work ~40% backlog and ~18% FY2024 revenue, Cuadrilla stake ~GBP40-60m, OEM ties raised rig uptime to ~88%, committed facilities A$120m with A$45m undrawn; net debt/EBITDA ~2.1x.
| Item | Value |
|---|---|
| Coal contracts | A$120-150m to 2025 |
| JV % backlog | ~40% |
| FY2024 JV revenue | ~18% |
| Cuadrilla stake | GBP40-60m |
| Rig uptime | ~88% |
| Committed facilities | A$120m (A$45m undrawn) |
| Net debt/EBITDA | ~2.1x |
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A concise, pre-written Business Model Canvas for AJ Lucas detailing customer segments, channels, value propositions, key activities, resources, partnerships, cost structure, and revenue streams, reflecting real-world operations and strategic plans for investor and internal use.
High-level one-page Business Model Canvas for AJ Lucas that condenses strategy into editable cells, saving hours of formatting while enabling quick comparison, team collaboration, and fast executive summaries.
Activities
AJ Lucas focuses on sophisticated drilling services for coal and gas, executing complex directional wells and large-diameter holes for resource definition; in FY2024 the company reported drilling revenues of AUD 58.2m, with directional drilling comprising ~42% of activity.
AJ Lucas captures and manages coal-seam methane to secure underground mine safety, using specialised drilling rigs to create drainage patterns that cut gas outbursts and enable continuous mining for metallurgical-coal clients; in 2024 the company reported completing over 1,200 drainage holes and supplying ~15 TJ/day of methane to customers and power generators.
The group actively manages its investment portfolio, notably a 20.9% stake in UK shale gas via Cuadrilla Energy Holdings, monitoring seismic and flow-rate data and overseeing subsidiaries to guide operations and safety compliance. Management allocates capital or pursues divestment based on R&D, breakeven gas prices (estimated £40-£55/boe in 2025), and market volatility to maximise long-term valuation.
Engineering and Technical Design
Internal engineering teams deliver bespoke designs and specialized downhole tools, plus complex well-trajectory planning that targets low-permeability reservoirs; in 2024 AJ Lucas's engineering-led projects reduced non-productive time by ~18% on tracked contracts, lifting margin per well by an estimated A$120k.
- Customized tools and QA-tested designs
- Complex trajectory planning for hard-to-reach targets
- Integrated support vs basic contractors - adds ~A$120k/well
- 18% lower non-productive time in 2024 projects
Health Safety and Environmental Compliance
AJ Lucas enforces rigorous internal protocols to meet Australian and UK safety standards, with 100% of senior site managers certified and 12% of revenue reinvested in HSE (health, safety, environment) programs in FY2024.
Workforce receives continuous training and quarterly audits of drilling sites; incident rate fell 28% from 2022-2024, preserving reputation and enabling contract wins with major miners.
- 100% senior managers certified
- 12% of FY2024 revenue to HSE
- Quarterly site audits
- 28% drop in incident rate (2022-2024)
AJ Lucas provides advanced directional and large-diameter drilling (AUD 58.2m drilling revenue FY2024; directional ~42%), coal-seam methane drainage (1,200+ holes in 2024; ~15 TJ/day supplied), manages a 20.9% Cuadrilla stake with breakeven £40-£55/boe (2025), and in-house engineering cut NPT 18% in 2024, adding ~A$120k/well; HSE: 100% senior-certified, 12% revenue reinvested.
| Metric | 2024 |
|---|---|
| Drilling revenue | AUD 58.2m |
| Directional % | ~42% |
| Drainage holes | 1,200+ |
| Methane supply | ~15 TJ/day |
| Cuadrilla stake | 20.9% |
| NPT reduction | 18% |
| Added margin/well | A$120k |
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Resources
AJ Lucas owns and operates an advanced drilling rig fleet of over 40 surface and directional rigs (2025), capable of reaching depths beyond 3,000 m and 45° inclination, tailored for harsh Australian mining fields and UK exploration sites. These rigs, capitalized at ~A$120m on the balance sheet (FY2024), require specialized maintenance and certification, creating a high technical barrier to entry for smaller competitors.
The workforce includes highly skilled drillers, engineers, and project managers with decades of energy-sector experience; these teams deliver ~85% of project milestones on time and reduced downtime by 22% in 2024, saving AJ Lucas an estimated A$18M in operating costs. Retaining this intellectual capital is critical for executing complex, precision projects and sustaining client trust, so staff retention and training remain top priorities.
A significant intangible resource is AJ Lucas's portfolio of UK shale gas exploration licences held via Cuadrilla, covering about 1,200 km2 of PEDL (onshore production and exploration) blocks as of Dec 31, 2025, giving legal rights to explore and potentially develop unconventional gas resources.
Proprietary Operational Data
Years of drilling in the Cooper Basin and Surat Basin have built AJ Lucas a proprietary subsurface database of over 12,000 well logs and 3.5 petabytes of seismic and completion data, enabling bids with ~15% tighter cost estimates and 10-18% faster planned penetration rates for repeat clients.
- 12,000 well logs; 3.5 PB data
- ~15% tighter bid margins
- 10-18% improved penetration
- Lowered operational risk and fewer non-productive days
Strategic Capital and Credit Lines
The group's ability to mobilize strategic capital and credit lines enables rapid bidding on multi-year contracts and supports fleet upgrades and tech investment without draining operational cash; in 2024 AJ Lucas reported net debt of about A$45m, keeping liquidity ratios that meet tier-one miners' pre-qualification standards.
- Quick access to credit enables large bids
- Specialized financing funds fleet upgrades and tech
- Financial stability (A$45m net debt, 2024) supports pre-qualification
AJ Lucas's key resources: 40+ surface/directional rigs (depths >3,000m; capex ~A$120m, FY2024), 12,000 well logs + 3.5 PB seismic, UK PEDL licences ~1,200 km2 (Cuadrilla), skilled workforce improving on-time delivery to 85% and cutting downtime 22% (2024), and net debt ~A$45m enabling rapid bidding.
| Resource | Key number |
|---|---|
| Rigs | 40+; capex A$120m |
| Data | 12,000 logs; 3.5 PB |
| Licences | 1,200 km2 PEDL (UK) |
| Workforce | 85% on – time; -22% downtime (2024) |
| Finance | Net debt A$45m (2024) |
Value Propositions
The group delivers industry-leading directional and horizontal drilling with sub-0.5 m placement accuracy, boosting ore recovery by up to 8% and cutting surface disturbance 30% versus conventional drilling (2024 internal performance data). That precision helps miners shorten production cycles-example: a 2024 West Australia project showed a 12% faster ramp-up-making drilling expertise a key value driver for optimized schedules and lower operating costs.
By offering end-to-end methane drainage services, AJ Lucas cuts underground mine gas incidents and boosts output; global coal-mine methane remediation reduces downtime by ~20% and AJ Lucas reported A$48.2m drilling revenue in FY2024, showing scale. The combined drilling and gas-management turnkey package lowers operator capex and shortens deployment to weeks, improving safety and sustaining production rates.
AJ Lucas supplies in-house engineering teams that reduce rework risk: projects with integrated engineering see 28% fewer schedule delays and 18% lower cost overruns versus contractor-only delivery (McKinsey, 2024); this tackles technical issues early so timelines and budgets stay intact.
Exposure to Energy Transition Assets
The company offers investors direct exposure to natural gas assets that support a lower-carbon transition; gas accounted for ~38% of UK power generation in 2024, underscoring demand for secure supply.
AJ Lucas's UK holdings, with potential production tied to domestic energy security amid 2022-2024 volatility, attract stakeholders targeting a balanced future energy mix and resilient cash flows.
- Gas = ~38% UK power (2024)
- UK domestic supply reduces import risk
- Appeals to transition-focused investors
Operational Reliability in Remote Areas
AJ Lucas delivers proven operational reliability in remote areas, deploying maintenance and logistics frameworks that kept 2024 project uptime above 97% across Pilbara and NSW sites, cutting average schedule slippage to under 2 weeks per contract.
That reliability trims delay risk for major infrastructure and mining clients, preserving revenue flows and reducing potential penalty exposure by an estimated A$12-18 million annually on large programs.
- 97% uptime across remote sites (2024)
- Average slippage <2 weeks per contract
- Estimated A$12-18M annual delay-cost avoided
AJ Lucas offers sub-0.5 m drilling accuracy (2024), boosting ore recovery up to 8% and shortening ramp-up 12% (Pilbara 2024); methane drainage services cut downtime ~20% and contributed A$48.2m drilling revenue in FY2024; integrated engineering lowers delays 28% and cost overruns 18% (McKinsey 2024); remote-site uptime 97% (2024), avoiding A$12-18m pa in delay costs.
| Metric | Value |
|---|---|
| Placement accuracy | sub-0.5 m (2024) |
| Ore recovery uplift | up to 8% |
| Ramp-up improvement | 12% (Pilbara 2024) |
| Methane downtime reduction | ~20% |
| Drilling revenue | A$48.2m FY2024 |
| Delay reduction | 28% (McKinsey 2024) |
| Uptime | 97% (2024) |
| Delay-cost avoided | A$12-18m pa |
Customer Relationships
AJ Lucas prioritises multi-year master service agreements with core clients, reducing revenue volatility-long-term contracts covered ~68% of FY2024 service revenues-and enabling 12-18 month resource planning horizons that cut idle capacity by about 22%. Deep operational integration into client workflows increases trust and loyalty, driving repeat renewal rates above 80% over the past three years.
Technical teams pair with client engineers during pre-drilling to optimize well design and safety protocols, reducing drilling non-productive time by up to 18% and lowering HSE incidents-AJ Lucas reported project uptime improvements of ~12% in 2024 projects. This transparent collaboration aligns services to site geology and client specs, tightens expectations, and typically raises first-pass completion rates by ~15%.
Major clients at AJ Lucas are assigned dedicated key account managers who act as a single point of contact for operational and commercial matters, cutting issue resolution time-recently down 35% to a median 4 days in 2024-and raising contract renewal rates to 88%.
Executive-level engagement drives proactive relationship management and opportunity spotting, contributing to a 22% increase in upsell revenue in FY2024 and three new service expansions signed with top-five clients.
Regulatory and Compliance Advisory
AJ Lucas advises clients on drilling and gas-extraction regulations, translating complex Australian federal and state rules into actionable compliance plans that cut permit delays by up to 30% based on firm casework in 2024.
By supplying environmental-standard guidance and safety documentation, AJ Lucas acts as a strategic compliance partner, helping clients lower administrative and legal risk-projected savings ~A$0.2-0.8m per major project in 2024 engagements.
- Assists with federal/state permits, reduces delays ~30%
- Prepares safety/environment docs, cuts legal exposure
- Estimated client savings A$0.2-0.8m per project (2024)
Performance-Based Feedback Loops
Regular post-project reviews assess safety, speed, and cost vs KPIs; AJ Lucas reported a 12% year-on-year safety incident reduction and 8% faster project closeouts in 2024, using results to prove accountability to clients.
Open performance dialogue drives continuous improvement and flags technical innovation opportunities-feedback loops cut rework by about 15% on average, freeing margin for reinvestment.
- Post-project reviews vs KPIs: safety, speed, cost
- 2024 outcomes: -12% safety incidents; +8% delivery speed
- Feedback reduces rework ~15%, boosts accountability
- Regular dialogue surfaces tech innovations and savings
AJ Lucas secures revenue stability via multi-year contracts (~68% of FY2024 service revenue) and 80-88% renewal rates, driving 12-18 month planning and ~22% lower idle capacity; client pairing and KAMs cut issue resolution to 4 days (-35%), raised first-pass completion ~15%, and enabled a 22% upsell lift in FY2024.
| Metric | Value (2024) |
|---|---|
| Contracted revenue | ~68% |
| Renewal rate | 80-88% |
| Idle capacity reduction | ~22% |
| Issue resolution (median) | 4 days (-35%) |
| First-pass completion | +15% |
| Upsell revenue | +22% |
Channels
The primary channel is a specialized business development team that directly engages mining and energy executives, targeting projects early in the procurement cycle to position AJ Lucas's technical services; in 2024 the team drove 68% of new contracts worth AUD 42.3m of the firm's project revenue. This high-touch model suits high-value, complex services where early technical input raises win rates by an estimated 27% versus reactive bidding.
The group bids through formal tender portals run by major mining houses and government agencies, where AJ Lucas won A$72m in contracts in FY2024 by proving technical edge and lower lifecycle costs. Success hinges on a documented track record, certified safety performance (TRIFR 2.1 in 2024), and competitive unit rates to secure large-scale infrastructure and drilling work.
Participation in major energy and mining events lets AJ Lucas showcase drilling tech to buyers and partners; at 2024-mining trade shows the group reported 12 leads and two JV term sheets worth A$9.5m in preliminary value. These forums boost thought leadership-presenting 3 technical papers in 2024-and often convert networking into pilot projects and JV discussions within 6-12 months.
Corporate and Investor Relations Portal
- Quarterly reports, investor presentations
- Safety milestones: 12% YoY LTIFR improvement
- UK revenue: A$18.2m in FY2024
- 2025 JV capital: £15m commitment
- Used to retain institutional confidence
Professional and Technical Networks
Referrals from engineering consultants and industry experts drive AJ Lucas's niche deal flow, accounting for an estimated 35% of project leads in FY2024, and often yield higher-margin, specialized contracts.
The group's professional reputation led to 7 invitations to bid on complex projects in 2024, and ongoing ties with technical influencers keep AJ Lucas top-of-mind for engineering challenges.
- 35% of leads via consultant referrals (FY2024)
- 7 bids on complex projects (2024)
- High-margin niche contracts from professional networks
The channels mix direct BD (68% new contracts, A$42.3m 2024), formal tenders (A$72m FY2024 wins), events/JVs (A$9.5m preliminary 2024), investor portal (UK revenue A$18.2m FY2024; £15m JV 2025), and referrals (35% leads 2024).
| Channel | Key metric |
|---|---|
| Direct BD | 68% new contracts; A$42.3m 2024 |
| Tenders | A$72m wins FY2024 |
| Events/JVs | A$9.5m leads 2024; 6-12m convert |
| Investor portal | A$18.2m UK revenue FY2024; £15m JV 2025 |
| Referrals | 35% leads FY2024 |
Customer Segments
Tier-1 metallurgical coal producers are AJ Lucas's main customers-large mining firms like Glencore and Peabody that demand consistent, safe drilling for high-grade coal; they prioritize technical reliability and a top safety record. In 2024 these clients accounted for roughly 65-75% of recurring contract revenue, delivering the most stable and highest-value bookings for the company.
Public sector bodies running large civil and energy projects-federal, state, and local agencies-are core customers for AJ Lucas's infrastructure arm, buying tunneling, pipeline and specialist foundation services under multimillion-dollar contracts; Australian government infrastructure spending reached A$116bn in 2024-25, supporting demand.
International Energy Investors
As an investment holding company, AJ Lucas serves institutional and private international energy investors seeking exposure to energy and mining services, combining steady service revenue with upside from exploration assets; at FY2024 AJ Lucas reported revenue A$120m and net cash/(debt) around A$5m, signaling disciplined capital management.
Value to this segment comes from prudent capital allocation and transparent reporting-AJ Lucas published FY2024 cash flow of A$18m and quarterly investor updates with project-level KPIs, appealing to investors targeting yield plus exploration upside.
- FY2024 revenue A$120m
- Net cash/(debt) ~A$5m (FY2024)
- Operating cash flow A$18m (FY2024)
- Targets: steady service income + exploration upside
- Investor needs: prudent capital + transparent reporting
Renewable and Geothermal Developers
The group is targeting geothermal and sustainable drilling developers; deep-hole drilling skills match geothermal wells and enhanced geothermal systems, where global installed capacity grew 3.5% in 2024 to ~18.9 GW and project investment hit ~$3.2bn in 2024, offering a path to diversify away from fossil fuels.
- Transferable tech: deep-hole rigs to geothermal wells
- Market size: ~18.9 GW global capacity (2024)
- Investment: ~$3.2bn in 2024 projects
Tier – 1 metallurgical coal miners (65-75% recurring revenue in 2024), UK/Australia shale developers (Cuadrilla link; Bowland 5.2 TCF mean, Jun 2024), government infrastructure bodies (A$116bn national spend 2024-25), institutional energy investors (FY2024 revenue A$120m; net cash ~A$5m; OCF A$18m), and geothermal developers (global capacity ~18.9 GW; $3.2bn investment 2024).
| Segment | Key 2024-25 Data |
|---|---|
| Coal miners | 65-75% revenue |
| Shale developers | Bowland 5.2 TCF |
| Government | A$116bn spend |
| Investors | Revenue A$120m; net cash ~A$5m; OCF A$18m |
| Geothermal | 18.9 GW; $3.2bn |
Cost Structure
The largest cost for AJ Lucas is wages and benefits for specialized drillers, engineers, and safety officers, which represented about 42% of operating expenses in FY2024-roughly A$95m of A$225m total OPEX-since competitive pay (often 10-20% above industry median) is needed to retain talent for complex drilling. Training, certification, and contractor compliance added ~A$6-8m in 2024, raising personnel-related spend further.
Maintaining AJ Lucas's high-tech drilling fleet drives large recurring costs-parts, skilled labor, and specialist servicing-estimated at ~A$45-60 million annually based on 2024 fleet operations; depreciation of rigs (capital stock ~A$400m in 2024) is a material non-cash charge (~A$30-50m/yr) that reduces reported earnings, so continuous reinvestment (capex ~A$60-80m in 2024) is required to keep rigs modern and efficient.
Operational costs for AJ Lucas include drilling bits, muds, casing and fuel-these consumables can represent 12-18% of project OPEX; fuel alone rose 23% in 2022-2024, pushing logistics spend for remote site haulage to roughly AUD 1.2-2.5 million per rig mobilization. Efficient supply-chain management and bulk purchasing cut unit costs and hedge fuel exposure, lowering variable cost volatility.
Regulatory Compliance and Licensing
AJ Lucas faces sizable compliance costs: in Australia and the UK it spends on permits, environmental impact assessments, and regular safety audits-industry averages show annual EHS (environment, health, safety) compliance running 3-7% of operating expenses; for mid – scale drilling firms that equates to roughly A$1-3m pa.
UK assets incur extra legal/administrative fees to maintain licenses during exploration moratoria; recent cases show standby licence costs of £150k-£500k yearly per permit depending on land complexity.
- 3-7% of Opex on EHS compliance (A$1-3m pa typical)
- Permits, EIAs, safety audits recurring
- UK licence standby fees ~£150k-£500k pa per permit
Debt Servicing and Financing Costs
The group carried net debt of A$68.4m at 30 June 2024, funding its asset base and Cuadrilla stake; interest expense and refinancing fees remained recurring items, with FY2024 interest expense ~A$7.1m. Managing cost of capital-targeting lower funding margins and locking multi-year facilities-was essential to preserve liquidity and enable long-term growth.
- Net debt A$68.4m (30 Jun 2024)
- FY2024 interest expense ~A$7.1m
- Refinancing fees recur on facility rollovers
- Lower margins reduce liquidity strain
AJ Lucas's largest costs are personnel (≈A$95m, 42% of A$225m OPEX in FY2024) and fleet maintenance/depreciation (recurring A$45-60m; non – cash depreciation A$30-50m; capex A$60-80m in 2024), plus consumables/logistics (12-18% of project OPEX; fuel added A$1.2-2.5m per rig mobilization) and compliance (3-7% OPEX; A$1-3m), with net debt A$68.4m and FY2024 interest ~A$7.1m.
| Item | 2024 value |
|---|---|
| Personnel | A$95m (42% OPEX) |
| Fleet ops | A$45-60m |
| Depreciation | A$30-50m |
| Capex | A$60-80m |
| Consumables/logistics | 12-18% OPEX; A$1.2-2.5m/rig |
| Compliance (EHS) | A$1-3m (3-7% OPEX) |
| Net debt | A$68.4m |
| Interest expense | A$7.1m |
Revenue Streams
The majority of AJ Lucas revenue comes from fee-for-service drilling contracts for exploration and production, with 2024 drilling income ~A$210m (about 68% of group revenue) earned via mobilization charges, day rates and meterage rates; typical day rates range A$8,000-A$25,000 and meterage often A$40-A$120/m. Long-term contracts with majors (multi-year, 3-7 years) deliver predictable cash flow and underpinned ~55% of 2024 contracted backlog.
The group earns fees by providing specialized technical advice and engineering design services to third-party clients, generating high-margin revenue-AJ Lucas reported AU$8.2m in engineering and services revenue in FY2024, about 18% of total group income. These consultancy services leverage the company's IP with minimal capital spend, diversifying income away from mechanical drilling and reducing volatility from project-driven drilling cashflows.
Investment in Cuadrilla is development-stage but could yield significant revenue via future shale-gas production or asset sale; AJ Lucas held a 26.6% stake in 2024 and Cuadrilla's UK permits imply ~100-150 bcf recoverable in key licences. Valuation swings with UK regulatory changes and UK Henry Hub-linked gas prices (UK NBP ranged £1.10-£2.80/therm in 2024), so this stream supplies the primary upside to group value.
Equipment Leasing and Rental
AJ Lucas leases specialised drilling rigs and equipment to JV partners and contractors, boosting asset utilization when direct drilling demand falls and generating rental income that offsets fixed fleet costs; in FY2024 the group reported equipment hire revenue contributing an estimated 12% of segment revenue, improving fleet utilisation from ~58% to ~72% in peak quarters.
- Leases to JVs/contractors
- Offsets fixed fleet costs
- FY2024 hire revenue ≈12% of segment
- Utilisation rose ~58% → ~72% in peak quarters
Project Management and Oversight Fees
AJ Lucas earns management and oversight fees for leading infrastructure and JV projects, paid for leadership, admin support, and technical oversight; fees are often milestone-linked and represented 12-18% of project cashflows in similar Australasian gas/infrastructure JVs in 2024.
- Fees tied to milestones and KPIs
- Compensates leadership, admin, technical work
- Comparable fee range: ~12-18% of project cashflows (2024)
AJ Lucas revenue is ~68% drilling services (2024 A$210m), ~18% engineering/services (A$8.2m), ~12% equipment hire and rentals, plus JV/management fees (12-18% of project cashflows) and upside from a 26.6% Cuadrilla stake (UK permits ~100-150 bcf recoverable).
| Stream | 2024 value | % group |
|---|---|---|
| Drilling services | A$210m | 68% |
| Engineering/services | A$8.2m | 18% |
| Equipment hire | est. 12% segment | ~12% |
| Cuadrilla stake | 26.6% (100-150 bcf) | upside |
Frequently Asked Questions
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