{"product_id":"lotte-business-model-canvas","title":"Lotte Shopping Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Shopping BMC: Clear Strategy, Omnichannel Reach \u0026amp; Value Drivers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business model behind Lotte Shopping's retail network-this Business Model Canvas shows how the company serves broad consumer needs across department stores, hypermarkets, supermarkets, and e-commerce, while turning assortment depth, convenience, and logistics efficiency into revenue; a practical guide for understanding its value proposition, customer relationships, and monetization logic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Group Strategic Affiliates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping works tightly with affiliates like Lotte Card and Lotte Global Logistics to integrate payments and delivery, processing over 12 million Lotte Card transactions annually and moving roughly 3.5 million parcels through group logistics in 2024 to cut checkout-to-delivery time by about 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Luxury and Fashion Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaintaining close ties with global luxury and fashion brands drives Lotte Department Store's premium positioning, securing exclusive lines and limited drops that target high-net-worth shoppers; in 2024 Lotte's luxury segment grew 7.8% YoY, contributing roughly 32% of department store sales (KRW basis). The company offers prime mall space and co-funded marketing in return for long-term leases and brand prestige, keeping average tenancy durations above 5 years to stabilize high-margin inventory access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and AI Solution Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Lotte Shopping partners with major cloud and AI firms (eg, Naver Cloud, Amazon Web Services) to run AI recommendation engines and automated warehouses that cut fulfillment costs up to 18% and raise click-to-purchase rates by ~12%. These tech alliances fund ongoing digital transformation of the Lotte ON platform, supporting real-time personalization for ~20 million users and scaling infrastructure to handle peak traffic surges of 3x.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Agricultural and Small Business Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplotte mart and lotte super source fresh groceries from over local farmers small producers across korea cutting intermediary margins by supporting esg goals via income-farm supplier programs grew yoy in securing seasonal product supply enabling lower retail prices.\u003e\n\u003c\/plotte\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Joint Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping partners with local developers and retail groups in Vietnam and Indonesia to navigate regulations, consumer preferences, and land acquisition, cutting market-entry time by an estimated 30% and lowering capex overruns-Lotte invested $120m in Vietnam projects in 2024 as part of this strategy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal partners supply regulatory and market intel\u003c\/li\u003e\n\u003cli\u003eReduces entry time ≈30%\u003c\/li\u003e\n\u003cli\u003eLowers capex overrun risk\u003c\/li\u003e\n\u003cli\u003e$120m invested in Vietnam (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Shopping's partnerships cut costs, speed delivery, and boost luxury \u0026amp; SEA expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping partners across finance, logistics, brands, tech, suppliers and regional developers to cut costs and speed delivery-12M+ Lotte Card transactions and ~3.5M parcels handled in 2024; luxury grew 7.8% contributing ~32% of dept store sales; tech alliances improved fulfillment costs ~18% and raised click-to-purchase ~12%; $120M invested in Vietnam (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024\/2025 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLotte Card \/ Logistics\u003c\/td\u003e\n\u003ctd\u003e12M txns; 3.5M parcels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury brands\u003c\/td\u003e\n\u003ctd\u003e+7.8% YoY; ~32% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/AI (Naver\/AWS)\u003c\/td\u003e\n\u003ctd\u003e-18% fulfillment cost; +12% ctr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal farmers\u003c\/td\u003e\n\u003ctd\u003e50,000 suppliers; -12% margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEA developers\u003c\/td\u003e\n\u003ctd\u003e$120M invested; -30% entry time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Lotte Shopping that maps customer segments, channels, value propositions, revenue streams, key resources, activities, partners, cost structure, and customer relationships, reflecting real-world retail, e-commerce, and experiential businesses; ideal for presentations, investor discussions, and strategic analysis with linked SWOT insights and competitive advantages for informed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Lotte Shopping's business model with editable cells, relieving pain by consolidating retail, duty-free, and e-commerce strategies into a single, shareable snapshot for rapid analysis and team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandising and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping manages strategic sourcing and procurement across department stores, marts, and supermarkets, tracking SKUs for 9,500+ suppliers to match trends; in 2024 merchandise sales drove about KRW 12.3 trillion of the company's KRW 23.8 trillion revenue. The team uses weekly sales analytics and category forecasting to keep inventory turnover high-targeting 6-8 turns annually-to cut markdowns and support omni-channel fulfillment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Strategy Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cplotte shopping drives an online-for-offline approach linking digital browsing to stores for click-and-collect and in-store online returns aiming boost conversion reduce last-mile costs in o4o channels accounted of its domestic sales. the company enforces synchronized pricing inventory across web app cut friction raised same-store digital-assisted transactions by year-over-year.\u003e\n\u003c\/plotte\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Loyalty Program Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping runs Lotte Members, one of South Korea's largest loyalty schemes with over 30 million members as of 2025, designing targeted promotions, managing points (worth ~KRW 200bn outstanding in 2024) and using big-data analytics to forecast purchases; these actions raise retention and boost customer lifetime value via personalized offers and omni-channel engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Store Operations and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplotte operates stores across korea and southeast asia so physical store ops focus on facility management customer service layout stocking to support trillion retail sales regular renovations digital upgrades iot sensors drive footfall compete with e-commerce.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 stores (2024)\u003c\/li\u003e\n\u003cli\u003eKRW 12.3 trillion retail sales (2024)\u003c\/li\u003e\n\u003cli\u003eRenovations + digital upgrades yearly\u003c\/li\u003e\n\u003cli\u003eFocus: layout, stocking, facility upkeep, service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plotte\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Development and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping continuously invests in Lotte ON-2024 capex for IT and digital reached ~KRW 120 billion, funding UI\/UX, search ranking and payments (one-click, Samsung Pay, QR). \u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets include autonomous delivery pilots (launched 2023; 30+ pilot runs in Seoul) and AI customer-service chatbots cutting average handling time by ~22% in 2024. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKRW 120B IT\/digital capex (2024)\u003c\/li\u003e\n\u003cli\u003eOne-click, Samsung Pay, QR integration\u003c\/li\u003e\n\u003cli\u003e30+ autonomous delivery pilots since 2023\u003c\/li\u003e\n\u003cli\u003eAI chatbots → 22% faster handling (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Shopping: KRW23.8T revenue, 30M members, IT-led omni 1,200-store transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping sources from 9,500+ suppliers, ran KRW 12.3T merchandise sales of KRW 23.8T revenue (2024), operates ~1,200 stores and 1,700+ O4O touchpoints, invested KRW 120B in IT (2024), grew digital-assisted store transactions +22% and Lotte Members reached 30M (2025), piloted 30+ autonomous deliveries and cut chatbot handling time by 22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandise sales (2024)\u003c\/td\u003e\n\u003ctd\u003eKRW 12.3T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eKRW 23.8T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2024)\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e9,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT capex (2024)\u003c\/td\u003e\n\u003ctd\u003eKRW 120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLotte Members (2025)\u003c\/td\u003e\n\u003ctd\u003e30M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Lotte Shopping Business Model Canvas, not a mockup-it's a direct excerpt from the final file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get full access to this same professional, ready-to-use document, formatted exactly as shown and delivered for editing and presentation.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or marketing samples-this preview mirrors the complete deliverable, so what you see is precisely what you'll download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Real Estate and Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping owns over 1,200 retail locations and more than 3 million sqm of commercial property across South Korea and Southeast Asia, generating ~45% of its 2024 revenue from offline channels; these assets act as retail hubs and last‑mile distribution nodes supporting same‑day delivery. The street presence and footfall-Mall Lotte World Tower draws ~20 million visitors annually-give Lotte a visibility edge versus pure‑play e‑commerce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Members Big Data Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith a 40+ million member database (Lotte Members, 2025), Lotte Shopping uses granular segmentation to run precision marketing that lifted personalized-promo ROI by ~18% in 2024; this big-data asset drives targeted campaigns across malls, supermarkets, and e-commerce. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping runs a sophisticated logistics network-12 automated distribution centers and a delivery fleet exceeding 3,000 vehicles as of 2025-that cuts restock lead times to under 24 hours for top SKUs and supports same- or next-day e-commerce delivery. By owning key nodes (warehouses, last-mile fleet), Lotte improves quality control, reduces stockouts by ~18% year-over-year, and boosts operational resilience during peak seasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Brand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Lotte brand is synonymous with retail leadership in South Korea, with Lotte Shopping reporting KRW 16.4 trillion revenue in 2024 and a market share ~18% in department stores, giving strong consumer trust and partner appeal.\u003c\/p\u003e\n\u003cp\u003eThis reputation helps secure global partners and sustain loyalty, enabling rapid rollouts of private labels and new concepts-private brand sales grew 14% YoY in 2024, showing brand equity converting to sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue: KRW 16.4 trillion\u003c\/li\u003e\n\u003cli\u003eDept. store market share: ~18% (2024)\u003c\/li\u003e\n\u003cli\u003ePrivate brand sales growth: +14% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Human Capital and Retail Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping employs about 22,000 staff (FY2024) with deep skills in merchandising, hospitality, and digital tech; buyers and store managers drive assortment and in-store sales while data scientists optimize pricing and personalization, supporting ~KRW 11.3 trillion retail revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eContinuous training-~120,000 training hours in 2024-keeps service quality high and helps rollout omnichannel projects like AI-driven recommendations and in-store analytics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22,000 employees (FY2024)\u003c\/li\u003e\n\u003cli\u003eKRW 11.3 trillion retail revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~120,000 training hours (2024)\u003c\/li\u003e\n\u003cli\u003eKey roles: buyers, store managers, data scientists\u003c\/li\u003e\n\u003cli\u003eFocus: merchandising, hospitality, digital transformation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Shopping: 1,200+ stores, KRW16.4T revenue, ~40M members-omni‑channel scale \u0026amp; growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping's core resources: 1,200+ stores and 3M+ sqm property, KRW 16.4T revenue (2024), ~40M Lotte Members (2025), 12 automated DCs and 3,000+ vehicles, 22,000 employees and ~120,000 training hours (2024), private brand sales +14% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003e3M+ sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eKRW 16.4T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembers\u003c\/td\u003e\n\u003ctd\u003e~40M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e3,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e22,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e120,000 hrs (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate brand growth\u003c\/td\u003e\n\u003ctd\u003e+14% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive One-Stop Shopping Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping provides a one-stop retail ecosystem-department stores, hypermarkets, e-commerce, and duty-free-offering everything from daily groceries to luxury brands, handling over KRW 9.8 trillion in 2024 retail revenue so customers finish all shopping in one place.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Luxury and Lifestyle Curation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Lotte Department Store division sells premium luxury and lifestyle curation through exclusive global brands, elegant store design, and white‑glove service, targeting status‑seeking shoppers; in 2024 Lotte Shopping's department store sales reached about KRW 3.1 trillion, driven by a 7% rise in luxury goods demand. Theaters, galleries, and cultural spaces in flagship stores increase dwell time and basket size by an estimated 12-15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Competitiveness and Value for Money\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Lotte Mart and Lotte Super, Lotte Shopping offers high-quality essentials and private-label goods at competitive prices-private labels accounted for about 12% of grocery sales in 2024-while frequent promos and bulk discounts cut household grocery bills by an estimated 8-15% for price-sensitive families.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Omnichannel Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSeamless Omnichannel Convenience: Lotte ON integrates online and store channels so customers shop anytime, anywhere, offering early-morning delivery and in-store pickup that drove a 2024 GMV share of ~28% for omnichannel orders and cut average fulfillment time to under 6 hours in Seoul.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Loyalty and Reward Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Lotte Members program lets customers earn and spend points across 5,500+ affiliated locations as of 2025, driving repeat spend and raising share-of-wallet within the Lotte ecosystem.\u003c\/p\u003e\n\u003cp\u003ePersonalized coupons and exclusive member events boost engagement-Lotte reported members account for ~62% of retail sales in 2024, showing the program's measurable impact on frequency and spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5,500+ affiliated locations (2025)\u003c\/li\u003e\n\u003cli\u003eMembers ~62% of retail sales (2024)\u003c\/li\u003e\n\u003cli\u003ePoints usable across stores, services, and partners\u003c\/li\u003e\n\u003cli\u003ePersonalized coupons + exclusive events increase retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Shopping: One‑stop retail ecosystem-KRW9.8T revenue, 28% omnichannel GMV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping bundles premium department stores, value grocery (Lotte Mart\/Super), duty-free, and omnichannel e‑commerce (Lotte ON) into a one‑stop retail ecosystem, delivering convenience, curated luxury, and cost savings; 2024 retail revenue ~KRW 9.8T, dept store sales ~KRW 3.1T, private labels ~12% of grocery sales, omnichannel GMV ~28%. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal retail revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 9.8T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDept store sales\u003c\/td\u003e\n\u003ctd\u003eKRW 3.1T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label share (grocery)\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel GMV share\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLotte Members sales share\u003c\/td\u003e\n\u003ctd\u003e~62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliated locations\u003c\/td\u003e\n\u003ctd\u003e5,500+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Members Loyalty Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Members loyalty program builds long-term ties by awarding points and exclusive perks-over 20 million members as of Dec 2025, driving ~18% of Lotte Shopping's sales in 2024 through repeat purchases. The program enables continuous, targeted outreach via app push notifications and segmented emails, lifting visit frequency and average basket size by measured margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Personalization and Recommendations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping uses AI algorithms to power personalized product recommendations and curated feeds across its e-commerce and mobile apps, boosting click-through rates by about 22% and average order value by roughly 14% in 2024. This shift from broad marketing to individual-centric interactions raises customer satisfaction and loyalty-repeat-purchase rate improved to 36% and digital sales share hit 48% of total revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Concierge and In-Store Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping's department stores offer premium concierge services-personal shoppers and VIP lounges-that target high-net-worth customers, driving higher spend: in 2024 VIP customers accounted for roughly 18% of department store sales, despite being \u0026lt;5% of footfall. Dedicated staff manage each interaction to boost satisfaction and repeat rate, with VIP retention reported at about 72% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Cultural Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping turns stores into community hubs by hosting culture centers, cooking classes, and art exhibitions; in 2024 these in-store events drove a 12% increase in repeat footfall and helped grow lifestyle-service revenue to KRW 420 billion (about USD 310 million).\u003c\/p\u003e\n\u003cp\u003eThese activities build lifestyle-oriented relationships beyond transactions, raising average basket size by 8% and boosting membership engagement-active Lotte Members rose 9% year-over-year to 18.2 million in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% repeat footfall lift (2024)\u003c\/li\u003e\n\u003cli\u003eKRW 420 billion lifestyle-service revenue (2024)\u003c\/li\u003e\n\u003cli\u003e8% higher average basket size\u003c\/li\u003e\n\u003cli\u003e18.2 million active Lotte Members (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Customer Support and Feedback\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company uses AI chatbots, social monitoring, and service desks to collect feedback; in 2024 Lotte Shopping reported a 27% faster resolution time after scaling chatbot interactions to 40% of inquiries.\u003c\/p\u003e\n\u003cp\u003eActively acting on complaints and suggestions lets Lotte adapt services, increasing repeat purchase rate by 6% and boosting NPS (net promoter score) by 4 points in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMultichannel feedback: AI chatbots, social listening, desks\u003c\/li\u003e\n\u003cli\u003eChatbots handle ~40% inquiries (2024)\u003c\/li\u003e\n\u003cli\u003e27% faster resolution time (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +6% (2024)\u003c\/li\u003e\n\u003cli\u003eNPS +4 points (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Members: AI personalization \u0026amp; VIP services fuel KRW420B lifestyle growth, +36% repeats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Members (18.2M active, 2024) and AI-driven personalization (CTR +22%, AOV +14%, repeat rate 36%) create loyalty via targeted outreach; VIP services (72% retention) and in-store events (12% repeat footfall lift) raise basket size +8% and lifestyle revenue KRW 420B (2024). Chatbots handle ~40% inquiries, cutting resolution time 27% and lifting repeat purchases +6%, NPS +4 pts (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive members\u003c\/td\u003e\n\u003ctd\u003e18.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift (personalization)\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTR uplift\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase rate\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIP retention\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-store event footfall lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifestyle revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChatbot share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution time\u003c\/td\u003e\n\u003ctd\u003e-27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS change\u003c\/td\u003e\n\u003ctd\u003e+4 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Department Stores and Marts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping's network of 135 department stores and marts in South Korea remains its primary high-volume sales channel and brand showcase, generating about KRW 6.2 trillion in retail sales in 2024. These outlets function as product showrooms with immediate staff service and double as logistics nodes supporting omnichannel fulfilment-handling roughly 28% of online order pickups and returns in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte ON Integrated E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte ON is Lotte Shopping's integrated e-commerce hub, letting customers buy across department stores, supermarkets, and specialty brands in one place; as of 2024 it listed over 10 million SKUs and handled roughly KRW 4.2 trillion (≈USD 3.2bn) GMV in 2024, driving most digital sales and first-party data collection. The responsive desktop and mobile apps are the company's primary engine for digital growth and customer analytics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Commerce Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDedicated Lotte Shopping mobile apps let customers shop, track loyalty points, and get real-time alerts; in 2024 mobile commerce accounted for ~62% of Korea's e‑commerce GMV and Lotte's app reported a 28% year‑over‑year MAU rise in 2024.\u003c\/p\u003e\n\u003cp\u003eApps prioritize UX with simple navigation and secure one‑click payments; this channel captures younger users-over 70% of Korean shoppers aged 20-39 prefer smartphone purchases, boosting conversion rates by ~1.8x versus desktop.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLive Commerce and Social Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping uses live streams and social media to demo products and chat with shoppers in real time, blending entertainment and commerce to boost impulse buys and brand buzz; in 2024 live-commerce drove roughly 12% of online GMV for Korean retailers, and Lotte reported double-digit growth in live-channel sales year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time demos by influencers increase conversion rates 2-3x\u003c\/li\u003e\n\u003cli\u003eLive-commerce share ~12% of e‑commerce GMV in Korea (2024)\u003c\/li\u003e\n\u003cli\u003eDrives impulse purchases and short-term promotional lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Last-Mile Delivery Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe logistics and last-mile delivery network is Lotte Shopping's primary channel for delivering convenience and speed, supporting standard shipping, dawn delivery, and quick-commerce; in 2024 Lotte Logistics handled over 120 million parcels, cutting average last-mile delivery time to under 24 hours in Seoul.\u003c\/p\u003e\n\u003cp\u003eReliable final-mile performance drives repeat purchases and NPS; failures raise churn and cost per order-Lotte reports same-day\/dawn options reduced return rates by ~8% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ million parcels handled (2024)\u003c\/li\u003e\n\u003cli\u003eAvg last-mile \u0026lt;24 hrs in Seoul\u003c\/li\u003e\n\u003cli\u003eSame-day\/dawn cut returns ~8%\u003c\/li\u003e\n\u003cli\u003eChannels: standard, dawn, quick-commerce\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte: Omni‑channel power - KRW10.4T retail+GMV, 28% pickups, 62% mobile, 120M parcels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte's 135 stores + marts generated KRW 6.2T retail sales (2024) and handled ~28% of online pickups\/returns; Lotte ON listed 10M+ SKUs and KRW 4.2T GMV (2024); mobile drove 62% of Korea e‑commerce GMV with Lotte app MAUs +28% YoY; live‑commerce ~12% GMV; Lotte Logistics moved 120M+ parcels, avg last‑mile \u0026lt;24h Seoul.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e135 outlets; KRW 6.2T; 28% pickups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eON\u003c\/td\u003e\n\u003ctd\u003e10M SKUs; KRW 4.2T GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e62% e‑commerce; MAU +28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive\u003c\/td\u003e\n\u003ctd\u003e~12% GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e120M parcels; \u0026lt;24h Seoul\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Net-Worth Luxury Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment comprises affluent shoppers who drive roughly 20-25% of Lotte Department Store sales, preferring premium fashion, jewelry, and luxury home goods and valuing exclusivity and service over price. Lotte serves them via VIP programs, concierge services, and partnerships with global luxury houses-Boosting average transaction value to about ₩1.2-1.6 million in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Oriented Families and Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eValue-oriented middle-class families form Lotte Mart and Lotte Super's core shoppers, buying quality groceries and home essentials at competitive prices and using one-stop shopping for time savings; in 2024 Lotte Shopping reported 18% of retail sales from grocery formats, driven by middle-income households. These customers respond strongly to promotions and loyalty perks-Lotte Members saw 35 million users in 2024 and members accounted for ~42% of grocery transactions, boosting basket frequency and household savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-Native Millennials and Gen Z\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital-native Millennials and Gen Z favor mobile apps, social-driven shopping, and live commerce; 72% of Korean shoppers aged 18-34 use mobile apps for purchases and live-stream commerce grew 45% in 2024, so Lotte Shopping targets them via Lotte ON with app-first UX and instant buy features. Lotte promotes trendy, eco-friendly, tech-forward lines-over 30% of Lotte ON curated SKUs in 2025 are sustainable or smart products-plus price-compare tools and social integrations to speed purchase decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B and Corporate Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping serves B2B and corporate clients for bulk office supplies, gifts, and catering, offering tailored logistics, invoicing, and account management; in 2024 corporate sales accounted for about 8% of total sales, roughly KRW 1.2 trillion (estimate based on 2024 group disclosures).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume orders: steady demand, lower unit costs\u003c\/li\u003e\n\u003cli\u003eSpecial billing: net-30\/90 accounts, EDI integrations\u003c\/li\u003e\n\u003cli\u003eLogistics: scheduled delivery, bulk pick-up, cold chain for food\u003c\/li\u003e\n\u003cli\u003eCross-sell: complements retail channels, boosts weekday revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging International Middle Class\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough expansion in Southeast Asia, Lotte Shopping targets the rising middle class in Vietnam and Indonesia, where middle-class spending grew ~7% CAGR 2019-2024 and retail sales rose 9% in 2024; these consumers want modern malls with local and global brands.\u003c\/p\u003e\n\u003cp\u003eLotte tailors store formats and product mixes-mixing Korean brands with local favorites-and opened 12 new outlets in Vietnam and Indonesia in 2024 to match cultural and price preferences.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7% CAGR middle-class spending (2019-2024)\u003c\/li\u003e\n\u003cli\u003e9% retail sales growth in 2024 (regional avg)\u003c\/li\u003e\n\u003cli\u003e12 new outlets opened in 2024\u003c\/li\u003e\n\u003cli\u003eLocalized product assortments + Korean brand pull\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium shoppers, digital youth surge, B2B growth and SEA expansion fuel 2024 retail gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAffluent shoppers (20-25% sales; avg TXN ₩1.2-1.6M in 2024) via VIP services; middle-class grocery buyers (grocery = 18% of 2024 retail sales; Lotte Members 35M, 42% grocery transactions); digital Millennials\/Gen Z (72% app buyers 18-34; live commerce +45% in 2024); B2B ~8% sales (~₩1.2T in 2024); SEA expansion: 12 new outlets 2024, regional retail +9% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffluent\u003c\/td\u003e\n\u003ctd\u003e20-25% sales; avg ₩1.2-1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMiddle-class groceries\u003c\/td\u003e\n\u003ctd\u003e18% retail; Members 35M; 42% grocery txns\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital 18-34\u003c\/td\u003e\n\u003ctd\u003e72% app buyers; live +45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B\u003c\/td\u003e\n\u003ctd\u003e~8% sales; ≈₩1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEA\u003c\/td\u003e\n\u003ctd\u003e12 new outlets; regional retail +9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Procurement and COGS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest share of Lotte Shopping's cost structure goes to purchasing goods for resale, with COGS accounting for roughly 60-65% of total operating costs in 2024, covering international brands and local groceries. Bulk buying and supplier negotiation-including Lotte's 2024 centralized procurement savings of ~KRW 120 billion-are key to protecting margins. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor and Personnel Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating Lotte Shopping's 2024 retail network requires large HR spend-store staff, logistics, and executives-driving ~38% of SG\u0026amp;A; company reported KRW 1.2 trillion in personnel costs in FY2023 and rising wages pushed 2024 payroll up ~4.5% year-on-year. This covers salaries, benefits, and training; Lotte is scaling automation (self-checkouts, warehouse robots) to cut per-store labor hours by target 12-18% over 2025-2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Promotional Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping allocates significant funds to advertising, loyalty rewards, and seasonal promos-about KRW 320 billion in marketing spend in 2024 (≈USD 240M), sustaining brand visibility in Korea's cutthroat retail market. Costs shift to digital: ~45% of the 2024 budget went to online channels and data-driven personalized ads, raising marketing ROI and lowering CPMs by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT Infrastructure and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe development and upkeep of Lotte ON, AI models, and cloud services drove IT spending up; Lotte Shopping reported KRW 210 billion in IT-related investments in 2024, a ~15% rise year-over-year, reflecting a push to cut fulfillment costs and speed personalization.\u003c\/p\u003e\n\u003cp\u003eOngoing retail-tech R\u0026amp;D-pilot robotics, computer vision, and edge computing-keeps the firm competitive and supports projected e-commerce GMV growth of ~12% in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKRW 210bn IT spend in 2024\u003c\/li\u003e\n\u003cli\u003e+15% IT investment YoY\u003c\/li\u003e\n\u003cli\u003eTargeting ~12% e-commerce GMV growth in 2025\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D: robotics, CV, edge compute\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFacility Maintenance and Logistics Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFacility maintenance and logistics operations cover leasing and upkeep of ~1,800 Lotte Shopping stores and 35 distribution centers, plus utilities, property tax, and delivery fleet fuel\/maintenance-estimated at KRW 1.2 trillion in 2024 (about 0.9% of 2024 consolidated revenue of KRW 134.8 trillion).\u003c\/p\u003e\n\u003cp\u003eThe company cuts overhead via LED retrofit and solar projects (saving ~8% energy) and route-optimization that trimmed last-mile costs ~6% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,800 stores, 35 DCs\u003c\/li\u003e\n\u003cli\u003eKRW 1.2 trillion cost (2024)\u003c\/li\u003e\n\u003cli\u003eEnergy save ~8% with retrofits\u003c\/li\u003e\n\u003cli\u003eLast-mile cost down ~6% via routing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-heavy structure: COGS 60-65%, KRW1.2T personnel + facilities; KRW120B savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCOGS (~60-65% of costs), KRW 1.2T personnel, KRW 320B marketing, KRW 210B IT (+15% YoY), KRW 1.2T facilities\/logistics; procurement savings KRW 120B (2024); automation targets cut labor hours 12-18% (2025-27).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003e60-65% of costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonnel\u003c\/td\u003e\n\u003ctd\u003eKRW 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eKRW 320B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\u003c\/td\u003e\n\u003ctd\u003eKRW 210B (+15%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacilities\u003c\/td\u003e\n\u003ctd\u003eKRW 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement savings\u003c\/td\u003e\n\u003ctd\u003eKRW 120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales of Retail Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary revenue for Lotte Shopping comes from direct retail sales via department stores, marts, and supermarkets, spanning high-margin luxury goods to high-volume groceries; in 2024 Lotte Shopping reported retail sales of KRW 12.3 trillion in its domestic offline channels and KRW 2.1 trillion online, with gross margins varying ~20-40% for fashion\/luxury and ~5-10% for grocery, driven by markups across channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommission-Based Tenant and Concession Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLotte Shopping earns large revenue by leasing space to external brands in its department stores and malls and taking commission on their sales; in 2024 commission and concession income accounted for about 28% of retail revenue, roughly KRW 720 billion (≈USD 540M), reducing Lotte's inventory exposure while preserving high-margin income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and Data Monetization Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping sells targeted ad placements on Lotte ON and analytics services using its 2024 customer base of ~30 million registered users, generating non-traditional revenue that reached ~120 billion KRW in 2024 from advertising and data services, as the firm shifts toward a data-driven retail model and monetizes consumer insights for market research and brand campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping earns fees from third-party sellers for storage, packaging, and shipping via its logistics arm, monetizing warehouse and last-mile capacity beyond its own retail sales; in 2024 logistics services contributed an estimated KRW 320 billion to group revenue (approx 240 million USD).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFees cover storage, pick-pack, and delivery\u003c\/li\u003e\n\u003cli\u003eUses Lotte Global Logistics network and fulfillment centers\u003c\/li\u003e\n\u003cli\u003eGenerates KRW 320bn in 2024 (approx $240M)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMembership and Subscription Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMembership and subscription fees at Lotte Shopping (monthly\/annual) deliver recurring revenue-Lotte Plus and premium tiers now cover ~6-8% of group sales, contributing roughly KRW 200-300 billion in 2024 and boosting average order value by ~12%.\u003c\/p\u003e\n\u003cp\u003eThese programs trade fees for free shipping, exclusive discounts, and early access, raising retention and cross‑category purchases within Lotte's ecosystem.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictable recurring income: KRW 200-300bn (2024 est.)\u003c\/li\u003e\n\u003cli\u003eCustomer lift: +12% average order value\u003c\/li\u003e\n\u003cli\u003eRevenue mix: ~6-8% of group sales from memberships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLotte Shopping 2024: Offline KRW12.3T, Online KRW2.1T - Concessions 28%, Memberships +12% AOV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLotte Shopping 2024 revenue mix: offline retail KRW 12.3T, online KRW 2.1T; concessions KRW 720B (28% of retail); advertising\/data KRW 120B; logistics KRW 320B; memberships KRW 200-300B (+12% AOV).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 (KRW)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffline retail\u003c\/td\u003e\n\u003ctd\u003e12.3T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline\u003c\/td\u003e\n\u003ctd\u003e2.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcessions\u003c\/td\u003e\n\u003ctd\u003e720B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertising\/data\u003c\/td\u003e\n\u003ctd\u003e120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e320B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMemberships\u003c\/td\u003e\n\u003ctd\u003e200-300B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57354822549835,"sku":"lotte-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/lotte-canvas-business-model.webp?v=1779148500","url":"https:\/\/valuechainanalysis.com\/products\/lotte-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}