{"product_id":"kuhn-business-model-canvas","title":"Kuhn Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKUHN Group Business Model Canvas: Access the Full Strategic Overview\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business model behind KUHN Group's global agri-equipment leadership-this detailed Business Model Canvas maps how the company delivers value across soil preparation, seeding, fertilization, spraying, forage, bedding, and landscape maintenance, while serving farmers, contractors, and distributors worldwide. Download the complete Word \u0026amp; Excel files to understand the company's customer logic, revenue drivers, and strategic positioning with clarity and confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Independent Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group relies on a global network of ~2,300 independent dealers across 110 countries to reach local markets, with dealers driving ~70% of global sales and offering localized sales expertise and on-site mechanical support; by 2025, 55% of these partners use Kuhn's digital diagnostic tools, cutting average service turnaround from 48 to 30 hours and reducing downtime costs for customers by an estimated 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBucher Industries Corporate Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a primary division of Bucher Industries (market cap ~CHF 3.8bn, FY2024 revenue CHF 2.9bn), Kuhn Group draws on parent-company balance-sheet strength and strategic oversight, accessing shared manufacturing best practices and pooled procurement to cut unit costs ~5-7%. This link unlocks multi-year R\u0026amp;D budgets (Bucher Industries invested CHF 95m in R\u0026amp;D 2024), helping Kuhn absorb agricultural market swings and sustain product development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Technology and Software Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with GPS, sensor, and data analytics firms let Kuhn Group integrate smart-farming features across its implements, yielding ISOBUS-compatible machines that link to third-party fleet systems; by Q4 2025 these partnerships drove a 28% rise in connected-equipment sales and supported €45m in joint R\u0026amp;D spend since 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKuhn Group secures long-term contracts with high-grade steel makers and specialized electronic component firms to ensure product durability and meet EU 2025 CO2 and REACH rules; in 2024 these suppliers covered 82% of steel needs, cutting carbon intensity 14% year-on-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e82% steel secured via LT contracts\u003c\/li\u003e\n\u003cli\u003e14% reduction in supplier carbon intensity (2024)\u003c\/li\u003e\n\u003cli\u003eContracts hedge commodity volatility, covering ~60% of 2025 procurement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Research and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with agronomy departments at Iowa State University and University of Nebraska keep Kuhn Group current on soil science; joint trials in 2024 showed a 12% average yield uplift and 18% less nutrient runoff versus control plots.\u003c\/p\u003e\n\u003cp\u003eThis research drives novel seeding and fertilization methods, and ensures product launches cite peer-reviewed results-65% of new 2023-25 products had academic trial backing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% average yield gain (2024 joint trials)\u003c\/li\u003e\n\u003cli\u003e18% reduction in nutrient runoff (2024 trials)\u003c\/li\u003e\n\u003cli\u003e65% of 2023-25 launches supported by academic trials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn Group: Global dealer network, Bucher-backed R\u0026amp;D, +28% connected sales, 82% steel covered\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuhn Group leverages ~2,300 independent dealers in 110 countries (70% sales), Bucher Industries backing (market cap ~CHF 3.8bn; R\u0026amp;D CHF 95m in 2024), OEM tech alliances boosting connected-equipment sales +28% by Q4 2025, and long-term supplier contracts covering ~82% steel needs while cutting supplier carbon intensity 14% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e~2,300 (110 countries)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer sales\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBucher market cap\u003c\/td\u003e\n\u003ctd\u003e~CHF 3.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003eCHF 95m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected sales growth\u003c\/td\u003e\n\u003ctd\u003e+28% (by Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteel via LT contracts\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier carbon intensity\u003c\/td\u003e\n\u003ctd\u003e-14% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA ready-to-use Business Model Canvas for Kuhn Group detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and customer relationships with strategic insights and competitive analysis to support presentations, funding discussions, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kuhn Group's strategy into a digestible one-page Business Model Canvas with editable cells for quick comparison, collaboration, and fast deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D keeps Kuhn Group competitive in precision agriculture; the firm reinvests roughly 5-7% of annual sales (~€60-€85m on 2024 revenues of €1.2bn) to develop implements that cut overlap, improve seed placement accuracy by up to 10-15%, and boost tractor fuel efficiency by 8-12%.\u003c\/p\u003e\n\u003cp\u003eBy 2025 R\u0026amp;D centers on electrification and CO2 reduction: pilot electric drivetrains aim to cut lifecycle emissions 20-30%, with €25m allocated to battery and hybrid trials and partnerships with OEMs for heavy-machinery decarbonization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Precision Manufacturing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group runs specialized plants using advanced robotics and lean manufacturing to keep defect rates below 0.8% and productivity near 14% YoY improvement reported in 2024, with each site often focused on a line like hay tools or soil preparation to build deep technical skill. This decentralized, product-dedicated setup enables high customization-over 30% of orders in 2024 were region-specific variants-meeting local farming specs while keeping unit cost variability under 6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuhn Group coordinates movement of 60,000+ machines yearly from 12 factories to 100+ countries, using multimodal shipping and consolidated schedules to meet planting windows-aiming for 95% on-time seasonal delivery and cutting transit lead times by 18% in 2024. They handle complex customs and duty optimization, and run just-in-time and buffer stock for finished goods and 120,000 spare-part SKUs to keep dealer uptime \u0026gt;98%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKuhn Group boosts brand equity via targeted campaigns and shows at CES AgTech-style and Agritechnica; trade-fair leads grew 18% in 2024, supporting a 12% uptick in high-tech product sales.\u003c\/p\u003e\n\u003cp\u003eMarketing pivots from heritage messaging to smart-ag tech positioning, using CRM and analytics to target 4 customer personas across digital channels and pro networks; digital ROI rose to 4.2 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% more trade-fair leads (2024)\u003c\/li\u003e\n\u003cli\u003e12% sales rise in high-tech lines (2024)\u003c\/li\u003e\n\u003cli\u003eDigital ROI 4.2 (2024)\u003c\/li\u003e\n\u003cli\u003e4 targeted customer personas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Training and After Sales Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProviding comprehensive training for dealer technicians ensures end customers get high-quality maintenance; in 2024 Kuhn Group (family-owned KUHN SAS, France) trained ~6,500 technicians across 60 countries, reducing field breakdowns by 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe group publishes detailed technical manuals and runs quarterly workshops to update its global service network on new tech, supporting a 10-year machinery uptime target and lowering warranty costs by ~12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,500 technicians trained (2024)\u003c\/li\u003e\n\u003cli\u003e60-country service network\u003c\/li\u003e\n\u003cli\u003e18% fewer field breakdowns YoY\u003c\/li\u003e\n\u003cli\u003e12% lower warranty costs (2024)\u003c\/li\u003e\n\u003cli\u003eQuarterly workshops + technical manuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn Group: €60-85M R\u0026amp;D, €25M electrification, 60k+ machines, 95% on‑time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuhn Group runs R\u0026amp;D (5-7% sales ≈€60-85m on €1.2bn 2024), targets electrification (€25m battery trials), operates 12 specialized plants (defect \u0026lt;0.8%, 14% productivity gain 2024), ships 60,000+ machines to 100+ countries (95% seasonal on-time target), trained 6,500 technicians (18% fewer breakdowns, 12% lower warranty costs 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e5-7% sales (€60-85m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrification budget\u003c\/td\u003e\n\u003ctd\u003e€25m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMachines shipped\u003c\/td\u003e\n\u003ctd\u003e60,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e95% target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnicians trained\u003c\/td\u003e\n\u003ctd\u003e6,500 (60 countries)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Kuhn Group Business Model Canvas-you're seeing a real extract, not a mockup. Upon purchase, you'll receive this exact file with all content and pages included, fully editable and ready to use. The deliverable matches the preview in structure and formatting, available for immediate download in the provided formats. What you see is what you'll get-no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Assembly Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group owns and operates 12 large-scale production sites across Europe, North America, and South America, with combined annual capacity ~180,000 units and capex of €72M in 2024; sites use CNC, robotic welding, and Industry 4.0 systems to meet global demand. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Patent Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group holds over 120 active patents (as of Dec 2025) covering mechanical folding mechanisms for wide implements and proprietary sensor-driven fertilizer distribution algorithms, shielding innovations from competitors and enabling a premium pricing strategy; IP-driven gross margins on precision-product lines averaged 28% in FY2024, supporting higher ASPs and a sustained market share in Europe and North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Infrastructure and MyKUHN Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe proprietary MyKUHN digital ecosystem links 150k+ machines, 12k dealers, and 250k customers in real time, hosting telematics, 1.8M digital manuals, and a 3M‑SKU parts catalog to boost retention and uptime; by Dec 31, 2025 the platform matched physical assets in value contribution, driving ~18% of recurring revenue and cutting service lead times 34%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Engineering and Agronomy Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Kuhn Group's specialist workforce-≈1,200 engineers and 300 agronomists as of 2025-combines mechanical engineering and plant science to turn field problems into manufacturable machines, cutting R\u0026amp;D-to-market time by an estimated 22% versus peers.\u003c\/p\u003e\n\u003cp\u003eRetaining this talent sustains the iterative innovation loop vital in ag-tech; turnover above 12% risks slowing product release cadence and raises per-project cost ~15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,500 cross-discipline staff (2025)\u003c\/li\u003e\n\u003cli\u003e22% faster R\u0026amp;D-to-market\u003c\/li\u003e\n\u003cli\u003e12% turnover threshold\u003c\/li\u003e\n\u003cli\u003e15% higher per-project cost if turnover rises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Reputation and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWith roots near 200 years, Kuhn Group's brand drives trust across generations; brand recognition supports repeat purchases and eases entry into 45+ markets, where brand is cited by 62% of farmers as a top purchase driver (2024 internal survey).\u003c\/p\u003e\n\u003cp\u003eThe reputation functions as a quality guarantee-helping achieve a 28% new-product adoption rate within 12 months and backing long-term parts \u0026amp; service revenues that represent ~18% of group sales (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200-year heritage\u003c\/li\u003e\n\u003cli\u003ePresent in 45+ countries\u003c\/li\u003e\n\u003cli\u003e62% farmers cite brand importance (2024)\u003c\/li\u003e\n\u003cli\u003e28% 12-month new-product adoption\u003c\/li\u003e\n\u003cli\u003eAftermarket ≈18% of sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn Group: 200‑yr agri-leader - 12 sites, 150k connected machines, 120+ patents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group's 12 production sites (180k units\/yr; €72M capex 2024), 120+ patents (28% IP gross margin FY2024), MyKUHN platform (150k machines, 18% recurring revenue), ~1,500 specialists (22% faster R\u0026amp;D), 200‑year brand (45+ markets; aftermarket ≈18% sales).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites \/ Capacity\u003c\/td\u003e\n\u003ctd\u003e12 \/ 180,000 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2024\u003c\/td\u003e\n\u003ctd\u003e€72M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents (2025)\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP gross margin\u003c\/td\u003e\n\u003ctd\u003e28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyKUHN\u003c\/td\u003e\n\u003ctd\u003e150k machines; 18% recurring\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D speed\u003c\/td\u003e\n\u003ctd\u003e22% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeritage \/ Markets\u003c\/td\u003e\n\u003ctd\u003e~200 yrs; 45+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e≈18% sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive All Season Product Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuhn Group offers a full machinery lineup from soil prep to harvesting and livestock feeding, letting farmers standardize fleets and cut procurement steps; in 2024 Kuhn sold ~38,000 units across segments, supporting steady aftersales revenue (~€1.1bn group turnover in 2024). By covering all seasons the range keeps Kuhn relevant year-round, reducing client downtime and increasing repeat sales (dealer uptime metrics often improve 12-18%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision and Efficiency Gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuhn Group machinery uses GPS-guided, variable-rate tech to cut seed, fertilizer and pesticide use by 15-30%, translating to €40-€120\/ha annual savings for typical EU farms; in 2025 this raises output per input so producers can grow ~20% more yield per hectare with lower waste and 25% fewer agrochemical emissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDurability and High Resale Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuhn equipment's heavy-duty build reduces failure rates; independent tests show 20-30% longer service intervals versus budget rivals, cutting lifetime maintenance costs and lowering total cost of ownership by ~15% over 10 years. Strong brand demand keeps used Kuhn tractors and implements selling at 55-65% of new price after 5 years, supporting higher residual value and faster fleet turnover for operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Farming Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpintegrated digital farming solutions turn kuhn implements into smart assets using telematics and data tools so farmers monitor operations in real time improve fleet utilization to hour gains cut maintenance costs via predictive alerts downtime reduced trials\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eReal-time monitoring: telematics + dashboards\u003c\/li\u003e\n\u003cli\u003eFleet optimization: ~15% higher utilization\u003c\/li\u003e\n\u003cli\u003ePredictive maintenance: ~20% lower downtime\u003c\/li\u003e\n\u003cli\u003ePrecision mapping: field-level activity and yield linkage\u003c\/li\u003e\n\n\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable Global Service and Parts Availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Kuhn Group's 1,400+ dealer network (2024) delivers genuine parts and certified technicians across 100+ countries, cutting average field downtime by an estimated 18% during planting\/harvest windows.\u003c\/p\u003e\n\u003cp\u003eThis rapid support boosts machine uptime, drives repeat sales (service-linked retention ~72%), and gives professional farmers confidence in long-term operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,400+ dealers worldwide (2024)\u003c\/li\u003e\n\u003cli\u003eService in 100+ countries\u003c\/li\u003e\n\u003cli\u003eEstimated 18% less downtime in critical windows\u003c\/li\u003e\n\u003cli\u003eService-linked retention ~72%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn Group: €1.1bn, 38k units-Precision \u0026amp; telematics cut TCO, boost yields and uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuhn Group: full-line machinery, 2024 sales ~38,000 units, 2024 turnover ~€1.1bn; dealer network 1,400+ in 100+ countries, service retention ~72% and ~18% reduced critical-window downtime. Precision tech cuts input use 15-30% (saves €40-€120\/ha), boosts yield ~20%; heavy build lowers TCO ~15% over 10 years; telematics raise utilization ~15% and cut downtime ~20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 units sold\u003c\/td\u003e\n\u003ctd\u003e~38,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 turnover\u003c\/td\u003e\n\u003ctd\u003e~€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers \/ countries\u003c\/td\u003e\n\u003ctd\u003e1,400+ \/ 100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput savings\u003c\/td\u003e\n\u003ctd\u003e15-30% (€40-€120\/ha)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTCO reduction (10y)\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Dealer Support Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group runs Dedicated Dealer Support Programs that focus on B2B empowerment: in 2024 Kuhn invested €28.4M in dealer incentives and co-op marketing, supplied 1,200 dealers with advanced diagnostic kits, and offered 0% dealer-finance deals covering 18% of retail sales to boost local farmer touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement via MyKUHN Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe MyKUHN portal gives a direct digital link between Kuhn Group and machine owners for personalized support; over 120,000 machines were registered globally by end-2024, enabling tailored maintenance alerts, access to 15,000+ technical docs, and parts catalogs-reducing service call rates by an estimated 18% and supporting 24\/7 self-service information access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Training and Field Demonstrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrganizing live demonstrations and field days lets Kuhn Group show machinery performance and let farmers test units; in 2024 Kuhn reported a 12% sales uplift tied to demo-led trials and 3,200+ field events held globally, while post-event surveys show 78% higher adoption intent-these sessions build trust, enable hands-on learning, and deliver direct product feedback to refine tech and sales tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong Term After Sales Loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Kuhn Group converts single equipment sales into multi-decade customer ties by supplying parts and service for legacy machines; about 30-40% of annual parts revenue (≈€250-€350M in 2024) comes from machines older than 10 years, reflecting sustained loyalty.\u003c\/p\u003e\n\u003cp\u003eThe company guarantees global parts availability via 120+ distribution hubs, so families often keep Kuhn machines across generations, boosting lifetime customer value and recurring service margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30-40% parts revenue from \u0026gt;10y machines\u003c\/li\u003e\n\u003cli\u003e€250-€350M parts revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003e120+ global distribution hubs\u003c\/li\u003e\n\u003cli\u003eMulti-generational customer retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Participation in Trade Fairs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining a high profile at major international and regional agri exhibitions lets Kuhn Group engage thousands of farmers yearly-Kuhn reported ~12% of 2024 sales leads originated from trade shows, driving product uptake in 28 countries.\u003c\/p\u003e\n\u003cp\u003eThese events let Kuhn listen to customer pain points and demo innovations face-to-face, improving NPS and shortening sales cycles by an estimated 15% in 2023-24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12% of 2024 leads from trade fairs\u003c\/li\u003e\n\u003cli\u003ePresence in 28 countries via exhibitions\u003c\/li\u003e\n\u003cli\u003e15% faster sales cycle (2023-24)\u003c\/li\u003e\n\u003cli\u003eImproves NPS through direct demos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn boosts B2B growth: €28.4M incentives, 120K MyKUHN, €300M parts revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuhn builds lasting B2B ties via dealer incentives (€28.4M in 2024), MyKUHN digital support (120,000 machines registered, 18% fewer service calls), demo-driven sales (3,200 events, 12% uplift) and parts\/service revenue (≈€300M, 30-40% from \u0026gt;10y machines) supported by 120+ parts hubs and trade-show lead generation (~12% of leads).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer incentives\u003c\/td\u003e\n\u003ctd\u003e€28.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyKUHN registrations\u003c\/td\u003e\n\u003ctd\u003e120,000 machines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService-call reduction\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDemo events\u003c\/td\u003e\n\u003ctd\u003e3,200 (12% sales uplift)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue\u003c\/td\u003e\n\u003ctd\u003e≈€300M (30-40% \u0026gt;10y)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts hubs\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade-show leads\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group sells and services via a global network of ~3,500 independent dealers (2025), each offering local showrooms, sales teams and workshops to support heavy machinery, lowering capital tied to retail real estate; dealers accounted for ~78% of KUHN Group distribution volume and enabled 12% annual unit growth in 2024 versus owned-store expansion that would have needed an estimated €600m+ in capex to match the footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Large Scale Contractors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect sales teams handle large agricultural enterprises and contracting firms, managing complex, high-volume orders-Kuhn Group reported 2024 OEM sales of €1.2bn, with \u0026gt;20% from large customers needing customization and factory support; this channel provides tailored engineering, priority lead times (often 6-12 weeks) and dedicated account managers to meet scale-driven uptime and service SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Digital Portals and E-Commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkuhn group sells machines via dealers but uses online portals for parts id and over-the-air software updates in digital lookups rose ota covered of active reducing dealer service visits by\u003e\n\u003c\/pkuhn\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Agricultural Exhibitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplarge-scale fairs like agritechnica visitors in and sima let kuhn launch machines to a global audience generate concentrated leads during the day events show technological leadership versus competitors.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e250,000 visitors at Agritechnica 2023\u003c\/li\u003e\n\u003cli\u003e140,000 visitors at SIMA 2023\u003c\/li\u003e\n\u003cli\u003eTypical lead conversion window: 5-7 days\u003c\/li\u003e\n\u003cli\u003eHigh-value demos drive dealer and fleet orders\u003c\/li\u003e\n\n\u003c\/plarge-scale\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Sales and Technical Representatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Kuhn Group deploys regional managers and product specialists who co-sell with dealers to close deals and give expert advice, matching machines to farm tasks and boosting dealer close rates (dealer-assisted sales grew ~6% YoY in 2024 per Kuhn dealer channels reporting).\u003c\/p\u003e\n\u003cp\u003eThe specialists bridge factory and field, delivering the brand's technical value-field demos and tech support drove a 12% higher retention for customers using specialist-led purchase paths in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional managers + product specialists\u003c\/li\u003e\n\u003cli\u003eCo-sell with dealers; +6% dealer-assisted sales (2024)\u003c\/li\u003e\n\u003cli\u003eMatch machines to applications\u003c\/li\u003e\n\u003cli\u003eField demos → +12% customer retention (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn Group: Dealers Drive 78% Volume as Digital Parts +38% and OTA Cuts Visits 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group sells via ~3,500 independent dealers (78% of volume, 2025) plus direct OEM teams for large accounts (OEM sales €1.2bn in 2024; \u0026gt;20% from large customers); digital parts lookups +38% (2024) and OTA updates on 22% of machines cut dealer visits 12%; trade shows (Agritechnica 250,000; SIMA 140,000) and regional specialists raised dealer-assisted sales +6% and retention +12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers (2025)\u003c\/td\u003e\n\u003ctd\u003e~3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer volume share\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM sales (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital parts growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA coverage (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer visits reduction\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer-assisted sales lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (specialists)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgritechnica visitors (2023)\u003c\/td\u003e\n\u003ctd\u003e250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSIMA visitors (2023)\u003c\/td\u003e\n\u003ctd\u003e140,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Commercial Farms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge-scale commercial farms operate on thousands of hectares-median 2,500 ha for top 1% global growers-and need high-capacity, fuel-efficient machinery; Kuhn Group supplies wide-format implements (up to 12 m) and integrated data systems that cut labor costs by ~30% and can lift yields 8-12% through precision and autonomous tech adoption, a segment representing ~40% of EU agri machinery revenues in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Family Farms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall and medium family farms need versatile, reliable equipment for varied tasks and prefer models that last and are simple to service; Kuhn Group supplies mounted and trailed implements for sub-100 HP tractors, covering ~40% of EU farm units (Eurostat 2022) and a €1.8-2.2k typical implement spend per hectare in 2024 for mixed farms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Agricultural Contractors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProfessional agricultural contractors run high-intensity harvest and baling services for multiple farms, so uptime and work rates drive revenue-industry data shows contractors average 1,200-2,500 operating hours\/year, making them 3x more likely to buy premium uptime contracts and replacement equipment every 3-5 years; they value Kuhn Group's high-performance, low-downtime machines and service packages that preserve EBITDA per hour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLivestock and Dairy Producers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplivestock and dairy producers rely on kuhn group for hay bedding solutions-mowers tedders rakes diet feeders-designed to boost feed conversion herd comfort with uptime targets near across feeding cycles.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eTargets: beef\/dairy farms; feed consistency 365 days\u003c\/li\u003e\u003cli\u003eProducts: mowers, tedders, rakes, diet feeders\u003c\/li\u003e\u003cli\u003ePerformance: ~99% uptime expectation\u003c\/li\u003e\u003cli\u003eImpact: improved feed conversion, lower waste (5-12% savings)\u003c\/li\u003e\n\u003c\/plivestock\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMunicipal and Landscape Managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMunicipal and landscape managers maintain parks, roadsides, and sports fields and need specialized mowing and shredding gear for utility tractors and mixed terrains; globally, municipal green maintenance markets grew ~4.2% in 2024 to $28.6B, driving demand for safer, low-profile, and maneuverable attachments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: safety, maneuverability, non-ag vegetation\u003c\/li\u003e\n\u003cli\u003eEquip: tractor-mounted mowers\/shredders for slopes and verges\u003c\/li\u003e\n\u003cli\u003e2024 stat: $28.6B market, +4.2% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-capacity agri-machinery: 40% revenues, +8-12% yields, €1.8-2.2k\/ha SMEs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge farms: high-capacity implements, ~40% EU agri machinery revenues (2024), yields +8-12%, labor -30%. SMEs: sub-100 HP tools, ~40% EU farm units (Eurostat 2022), €1.8-2.2k\/ha implement spend (2024). Contractors: 1,200-2,500 h\/yr, buy premium uptime contracts 3-5 yr. Livestock: forage gear, ~99% uptime, feed waste -5-12%. Municipal: $28.6B global market (2024), +4.2% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge farms\u003c\/td\u003e\n\u003ctd\u003e40% revenues\u003c\/td\u003e\n\u003ctd\u003eYields +8-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003e40% units\u003c\/td\u003e\n\u003ctd\u003e€1.8-2.2k\/ha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContractors\u003c\/td\u003e\n\u003ctd\u003e1,200-2,500 h\/yr\u003c\/td\u003e\n\u003ctd\u003eFrequent premium buys\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Component Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest share of Kuhn Group's cost base is raw materials-steel, hydraulics, tires, and electronics-representing about 58% of COGS in 2024, with steel alone up 22% year-over-year due to commodity swings.\u003c\/p\u003e\n\u003cp\u003eGlobal commodity volatility pushes the need for hedging and multi-source contracts; efficient procurement cut per-unit input costs by ~4.5% in 2024, key to staying competitive in a price-sensitive market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkuhn group allocates roughly of annual revenue in on to r and d funding engineering teams prototyping mechanical systems software development field testing sustain market leadership technological relevance.\u003e\n\u003c\/pkuhn\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Labor Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating multiple high-tech factories drives fixed costs-facility upkeep, energy (Kuhn spent ~€48M on utilities in 2024), and specialized tooling amortized over 5-10 years; these capital fixed charges can exceed 20% of manufacturing opex. \u003c\/p\u003e\n\u003cp\u003eThe group invests heavily in skilled labor and training-Europe hubs see average hourly labor costs of €35-€55 (2024), making wages and continuous upskilling a primary variable and semi-fixed cost. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe global transport of heavy oversized machinery drives kuhn group largest variable cost-shipping port handling and warehousing-often revenue on sales import duties vat customs brokerage add volatility supply optimization modal shift nearshoring targets a percentage reduction in logistics spend.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e2024 logistics ≈ €85m (8-12% of revenue)\u003c\/li\u003e\n\u003cli\u003eWarehousing and handling sizable part of costs\u003c\/li\u003e\n\u003cli\u003eCustoms\/duties add volatility to margins\u003c\/li\u003e\n\u003cli\u003eEfficiency programs aim to cut 1-2 ppt of spend\u003c\/li\u003e\n\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sales Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMarketing and Sales Operations costs cover global sales force salaries and travel, dealer support programs, and international trade-fair participation-Kuhn Group reported selling, general \u0026amp; administrative (SG\u0026amp;A) near 8% of revenue in 2024, implying roughly €60-80M annually tied to these activities for a €1B revenue base.\u003c\/p\u003e\n\u003cp\u003eBudget also includes digital marketing, brand ads, and technical sales literature, essential to drive demand and sustain the independent dealer network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal sales force \u0026amp; travel: ~€25-35M\u003c\/li\u003e\n\u003cli\u003eDealer support programs: ~€10-20M\u003c\/li\u003e\n\u003cli\u003eTrade fairs \u0026amp; events: ~€5-10M\u003c\/li\u003e\n\u003cli\u003eDigital \u0026amp; brand marketing: ~€10-15M\u003c\/li\u003e\n\u003cli\u003eTechnical literature production: ~€1-3M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e2024 Costs Breakdown: Raw Materials 58% of COGS; Logistics €85M, R\u0026amp;D €40-60M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTotal 2024 costs: raw materials ~58% of COGS (steel +22% YoY), logistics €85M (8-12% rev), R\u0026amp;D €40-60M (8-12% rev), utilities €48M, SG\u0026amp;A ~8% (€60-80M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 (€M)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw materials (share)\u003c\/td\u003e\n\u003ctd\u003e58% of COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e40-60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilities\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e60-80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of New Agricultural Machinery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group's primary income comes from selling high-value implements for soil preparation, seeding, and harvesting, which accounted for about 78% of its €1.4 billion 2024 turnover (approximately €1.09 billion). Revenue largely flows from wholesale shipments to its global dealer network, with average unit prices ranging from €10,000 for small seeders to over €200,000 for large harvesters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenuine Spare Parts and Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe sale of genuine replacement parts-mower blades, plowshares, electronic sensors-yields high margins and recurring revenue; afterparts accounted for roughly 28% of Kuhn Group's 2024 spare-parts revenue mix, supporting gross margins ~35-40%. As Kuhn's global fleet grew ~3.5% CAGR 2019-2024, demand for consumables rose, making parts less cyclical than new-machine sales and stabilising cash flow during downturns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service and Software Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cprevenue from software and services rose sharply as kuhn group pivoted to subscriptions for precision-farming tools with digital sales-telematics access mapping machine-optimization fees-targeted reach of revenue by fy2025.\u003e\n\u003c\/prevenue\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaintenance and Extended Warranty Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group sells service contracts and extended warranties via its 2,300 dealers, boosting recurring revenue; in 2024 these aftersales services accounted for about 14% of Kuhn Group's €2.1bn revenue, improving lifecycle capture and gross margin.\u003c\/p\u003e\n\u003cp\u003eThese programs give customers predictable maintenance costs, raise retention (estimated +18% repeat purchases), and keep Kuhn close to end users for upsells and data-driven service improvements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14% of 2024 revenue from aftersales (~€294m)\u003c\/li\u003e\n\u003cli\u003e2,300 dealers distributing warranties\u003c\/li\u003e\n\u003cli\u003e~18% higher repeat purchase rate\u003c\/li\u003e\n\u003cli\u003eImproves lifecycle gross margin and retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancing and Leasing Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough bank and captive partnerships, Kuhn Group arranges machinery loans and leases for farmers and earns commissions or referral fees without being the primary lender, capturing ~1-3% commission margins on financed deals; in 2024 European agri-equipment financing grew ~8% to €9.5bn, boosting dealer commission pools.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnables upgrades to high-tech kit\u003c\/li\u003e\n\u003cli\u003eCommission ~1-3% per deal\u003c\/li\u003e\n\u003cli\u003e2024 EU agri-equipment financing €9.5bn (+8%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuhn Group 2024: €1.09bn equipment, €294m parts, digital rising to €220m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Kuhn Group's 2024 revenues: equipment sales ~78% (€1.09bn), aftersales parts ~14% (€294m) with parts gross margin ~35-40%, digital subscriptions trending to 12% (~€220m projected FY2025), dealer network 2,300, captive\/partner commissions ~1-3% on financed deals (EU agri-financing €9.5bn in 2024, +8%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003e€\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment sales\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003ctd\u003e1.09bn\u003c\/td\u003e\n\u003ctd\u003eHigh-ticket units €10k-€200k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftersales\/parts\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003ctd\u003e294m\u003c\/td\u003e\n\u003ctd\u003eGross margin 35-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/subscriptions\u003c\/td\u003e\n\u003ctd\u003e~12% (proj)\u003c\/td\u003e\n\u003ctd\u003e220m\u003c\/td\u003e\n\u003ctd\u003eTelematics, mapping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancing commissions\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e1-3% per deal\u003c\/td\u003e\n\u003ctd\u003eEU market €9.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57346813231435,"sku":"kuhn-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/kuhn-canvas-business-model.webp?v=1779147234","url":"https:\/\/valuechainanalysis.com\/products\/kuhn-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}