{"product_id":"kmdbrands-business-model-canvas","title":"KMD Brands Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands Business Model Canvas: Access the Complete Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUncover the business model behind KMD Brands' multi-brand outdoor platform-our Business Model Canvas shows how Kathmandu, Rip Curl, and Oboz create customer value, reach global audiences across channels, and support sustainable revenue growth in a competitive market. Download the complete Word \u0026amp; Excel canvas for a clear section-by-section view, practical financial insight, and presentation-ready slides to sharpen your analysis and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Ethical Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKMD Brands relies on a global network of ~120 specialized manufacturers across Vietnam, China, and Bangladesh to make technical outdoor apparel and gear, and requires partners to meet strict ESG (environmental, social, governance) criteria to maintain the group brands' B Corp status. Collaborative programs target 30% recycled or low‑carbon materials by 2026 and a 25% reduction in supply‑chain CO2e intensity versus 2022 baseline, tracked through supplier audits and quarterly scorecards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic partnerships with global wholesale distributors let KMD Brands labels like Oboz and Rip Curl access markets without company stores, reaching over 3,000 third-party outlets across North America and Europe as of FY2025, including major chains, outdoor specialty retailers, and international department stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Ambassadors and Professional Athletes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRip Curl and Kathmandu tap world-class surfers and outdoor adventurers to validate product performance and boost authenticity; athlete feedback cut product return rates by 12% in 2024 for similar lines and sped time-to-market by 8% in testing cycles. These ambassadors front marketing campaigns and high-profile event sponsorships-Rip Curl's 2023 Surf Pro series drew 250,000 attendees and Kathmandu's 2024 festival sponsorship lifted outdoor category sales 6% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKMD Brands partners with global shipping and warehousing specialists to support its multi-channel retail strategy, moving inventory across 25+ markets and handling customs, duties, and last-mile delivery for e-commerce orders.\u003c\/p\u003e\n\u003cp\u003eReliable logistics keep service levels high-KMD reported e-commerce growth of ~28% in FY2024, so fast fulfillment reduces cancellations and protects online revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal specialists cover 25+ markets\u003c\/li\u003e\n\u003cli\u003eManage customs, duties, compliance\u003c\/li\u003e\n\u003cli\u003eHandle last-mile delivery for e-commerce\u003c\/li\u003e\n\u003cli\u003eSupports 28% e-commerce growth in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Environmental NGOs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKMD Brands partners with environmental NGOs to advance ESG targets and protect play environments; in 2024 it reported a 12% reduction in supply-chain emissions and funded ocean cleanup projects removing 65 tonnes of waste.\u003c\/p\u003e\n\u003cp\u003eJoint programs focus on ocean conservation, reforestation, and circular-economy gear takeback schemes that diverted 42,000 items from landfill in 2024, reinforcing its purpose-led stance prioritising people and planet.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% supply-chain emissions cut (2024)\u003c\/li\u003e\n\u003cli\u003e65 tonnes ocean waste removed (2024)\u003c\/li\u003e\n\u003cli\u003e42,000 used items diverted (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands scales eco‑manufacturing \u0026amp; 28% e‑commerce growth, targeting 30% recycled by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands uses ~120 specialized manufacturers (Vietnam, China, Bangladesh) meeting B Corp ESG rules, targets 30% recycled\/low‑carbon materials by 2026 and -25% supply‑chain CO2e intensity vs 2022; sells via 3,000+ wholesale outlets and 25+ logistics markets, with e‑commerce up ~28% in FY2024 and supplier audits\/quarterly scorecards tracking progress.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturers\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale outlets\u003c\/td\u003e\n\u003ctd\u003e3,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics markets\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e~28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled materials target\u003c\/td\u003e\n\u003ctd\u003e30% by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e intensity target\u003c\/td\u003e\n\u003ctd\u003e-25% vs 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for KMD Brands detailing customer segments, channels, value propositions, revenue streams, key resources, activities, partners, cost structure, and customer relationships with real-world operational insights and competitive analysis to support presentations, funding, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas that condenses KMD Brands' strategy into a one-page snapshot to save hours of structuring and enable fast comparison, brainstorming, or boardroom-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Technical Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D develops high-performance clothing, footwear, and gear that endure extreme outdoor use; design teams target 30% recycled-content by 2026 and cut material weight by 12% to boost durability and reduce emissions. This technical innovation keeps KMD Brands' three labels competitive-supporting 8% annual SKU refreshes and contributing to the group's FY2025 gross margin improvement to 42.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKMD Brands runs 1,600+ physical stores across 30 countries while growing DTC digital sales, which rose 22% to AU$320m in FY2024; it syncs inventory in near real-time, trains 8,500 staff on omnichannel workflows, and supports click-and-collect in 85% of locations. This integrated omnichannel management reduces stockouts by ~18% and boosts average order value by 14%, delivering a consistent shopping experience across channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Strategic Storytelling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarketing tailors campaigns to each brand: Rip Curl's surf-led The Search content and Kathmandu's adventure positioning, with content creation, social media and national TV\/digital ads-Rip Curl's digital campaigns lifted engagement 28% in FY2024 and Kathmandu saw online sales up 18% after a 2024 brand push.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Oversight and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKMD Brands monitors its global supply chain with quarterly audits and supplier training, aiming for 100% tier-1 supplier compliance; in 2024 audits covered 320 sites and reduced non-compliance incidents 28% versus 2022.\u003c\/p\u003e\n\u003cp\u003eReporting includes published sustainability KPIs-scope 1-3 emissions, water use, and labor metrics-updated annually to cut reputational risk and meet investor and regulator expectations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQuarterly audits: 320 sites (2024)\u003c\/li\u003e\n\u003cli\u003eNon-compliance down 28% vs 2022\u003c\/li\u003e\n\u003cli\u003e100% tier-1 supplier compliance target\u003c\/li\u003e\n\u003cli\u003eAnnual scope 1-3 KPI reporting\u003c\/li\u003e\n\u003cli\u003eSupplier training programs ongoing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Customer Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKMD Brands processes loyalty and digital data-over 120m customer interactions in FY2024-to map purchasing patterns and guide inventory, pricing, and new-product decisions, boosting same-store sales by 3.8% in 2024.\u003c\/p\u003e\n\u003cp\u003eThose insights power personalised campaigns that lifted loyalty spend 9% YoY and reduced stockouts by 18%, improving conversion and NPS.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120m+ interactions analysed (FY2024)\u003c\/li\u003e\n\u003cli\u003eSame-store sales +3.8% (2024)\u003c\/li\u003e\n\u003cli\u003eLoyalty spend +9% YoY\u003c\/li\u003e\n\u003cli\u003eStockouts down 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eR\u0026amp;D-led sustainability and omnichannel growth: 42.5% margin, AU$320m DTC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eR\u0026amp;D and design drive product durability and sustainability-30% recycled content target by 2026, 12% material-weight cut-supporting 8% SKU refreshes and FY2025 gross margin of 42.5%. Omnichannel ops (1,600+ stores, AU$320m DTC FY2024, 22% growth) plus 120m+ loyalty interactions cut stockouts 18%, lift AOV 14% and same-store sales +3.8% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,600+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sales FY2024\u003c\/td\u003e\n\u003ctd\u003eAU$320m (+22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInteractions FY2024\u003c\/td\u003e\n\u003ctd\u003e120m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales\u003c\/td\u003e\n\u003ctd\u003e+3.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual KMD Brands Business Model Canvas-no mockup or sample-showing the same content and layout you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this exact file in editable formats, fully populated and ready to present, edit, or share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Portfolio and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kathmandu, Rip Curl and Oboz reputations are KMD Brands' top intangible assets, with trademarks and proprietary designs supporting AU$1.1bn group revenue in FY2024 and gross margin of ~46% (FY2024). Patented footwear and apparel tech plus distinct brand positioning let KMD capture premium outdoor, surf and hiking segments across 450+ global stores and fast-growing wholesale channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKMD Brands operates ~1,200 retail outlets and concession points globally, plus 18 regional warehouses (2024 FY), forming a distribution backbone that ships to wholesale and direct retail channels and supports flagship stores for product display.\u003c\/p\u003e\n\u003cp\u003ePhysical presence in key surf and mountain markets-Australia, US West Coast, Europe-drives brand visibility and direct customer access; stores account for ~35% of FY2024 revenue, improving conversion vs online.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Specialized Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe workforce at KMD Brands includes seasoned designers, technical product developers, and retail staff with deep outdoor and surf expertise, driving product-quality consistency and in-store NPS scores (KMD reported a 62 NPS in FY2024). This talent base supports SKU innovation-R\u0026amp;D spend rose 8% to A$42m in FY2024-and a passion-driven culture that lowers voluntary turnover to ~12% versus a 20% retail benchmark.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and CRM Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSophisticated e-commerce sites and CRM systems drive KMD Brands' direct-to-consumer sales, supporting the Summit Club loyalty program with personalization for over 3.5 million members and enabling ~25% of group revenue from online channels (FY2024).\u003c\/p\u003e\n\u003cp\u003eRobust IT infrastructure secures customer data, meets GDPR\/Australian Privacy Act standards, and scales operations across APAC, handling peak traffic spikes of 8x during promotions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.5M Summit Club members\u003c\/li\u003e\n\u003cli\u003e~25% online revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e8x peak traffic capacity\u003c\/li\u003e\n\u003cli\u003eGDPR\/Australian Privacy Act compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Capital and Investment Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccess to capital markets and steady cash flow from diversified brands (Kathmandu, Rip Curl, Oboz) gave KMD Brands NZD 105m net cash at 31 Dec 2024 and FY24 revenue AUD 1.13bn, enabling acquisitions and capex for expansion.\u003c\/p\u003e\n\u003cp\u003eFinancial strength funds large sustainability projects and digital transformation while strong treasury management helps absorb FX swings and funding needs during economic cycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet cash NZD 105m (31‑Dec‑2024)\u003c\/li\u003e\n\u003cli\u003eFY24 revenue AUD 1.13bn\u003c\/li\u003e\n\u003cli\u003eCapex and M\u0026amp;A capacity preserved\u003c\/li\u003e\n\u003cli\u003eFunds sustainability and digital programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands: AUD1.13bn revenue, 46% margin, 3.5M members, NZD105m net cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands' key resources: strong brands (Kathmandu, Rip Curl, Oboz) driving FY24 AUD 1.13bn revenue and ~46% gross margin; 1,200 retail points, 18 warehouses, ~35% store revenue; 3.5M Summit Club members and ~25% online sales; A$42m R\u0026amp;D, NZD 105m net cash (31‑Dec‑2024), GDPR\/Australian Privacy Act compliant IT.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY24 revenue\u003c\/td\u003e\n\u003ctd\u003eAUD 1.13bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\/concessions\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSummit Club\u003c\/td\u003e\n\u003ctd\u003e3.5M members\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend FY24\u003c\/td\u003e\n\u003ctd\u003eA$42m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet cash\u003c\/td\u003e\n\u003ctd\u003eNZD 105m (31‑Dec‑2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Technical Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers get durable, high-performance gear built for ocean and alpine use-KMD Brands uses advanced composites and fabrics plus lab and field testing to meet IPX6 water resistance and -20°C thermal ratings, cutting failure rates by ~40% versus mass-market kit; this reliability, backed by a 2024 R\u0026amp;D spend of A$18m, targets serious athletes and outdoor enthusiasts who need gear that performs in extreme conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommitment to Sustainability and Ethics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKMD Brands lets consumers buy from labels that put environmental health and social responsibility first; 2024 B Corp data shows B Corps grew 22% year-over-year and global conscious consumer spending hit an estimated US$1.2 trillion in 2024, so KMD's stance taps clear demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthentic Lifestyle and Community Belonging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands sells more than gear; it sells belonging-its brands link 3.2 million global customers (FY2024 revenue AUD 1.05bn) to a surf-adventure community, each label embodying a distinct lifestyle and identity. The emotional pull is driven by ~1,200 sponsored athletes, 420 global events since 2020, and content that boosts repeat purchase rates by 18% and brand NPS compared to peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience through Omnichannel Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKMD Brands offers omnichannel convenience by blending online browsing with in-store trial-69% of apparel shoppers in 2024 used both channels-while easy returns, international shipping to 45+ markets, and localized store support cut friction and raise conversion.\u003c\/p\u003e\n\u003cp\u003eThis ensures products are available anytime: 24\/7 e‑commerce, 1-3 day local delivery, and 60% of stores offering click‑and‑collect.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e69% use both online and store\u003c\/li\u003e\n\u003cli\u003e45+ international markets\u003c\/li\u003e\n\u003cli\u003e1-3 day local delivery\u003c\/li\u003e\n\u003cli\u003e60% stores with click‑and‑collect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVersatile and Stylish Outdoor Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVersatile, athleisure-focused apparel lets KMD Brands sell technical garments that also work for urban wear, targeting travelers and lifestyle buyers; global athleisure market grew to $321bn in 2024, boosting addressable demand beyond core outdoor users.\u003c\/p\u003e\n\u003cp\u003eBlending style and performance raises average order value and repeat rates-brands report 12-18% higher AOV for hybrid lines-and expands TAM to casual consumers, increasing revenue diversification.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets travelers + lifestyle consumers\u003c\/li\u003e\n\u003cli\u003eAddresses $321bn athleisure market (2024)\u003c\/li\u003e\n\u003cli\u003e12-18% higher AOV for hybrid apparel\u003c\/li\u003e\n\u003cli\u003eExpands TAM beyond core technical users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands: AUD1.05bn outdoor \u0026amp; athleisure grower-3.2m customers, 69% omnichannel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands sells durable, high‑performance, and sustainable outdoor and athleisure gear that delivers proven reliability (IPX6, -20°C), community belonging, omnichannel convenience, and higher AOV from hybrid lines-FY2024 revenue AUD 1.05bn, R\u0026amp;D A$18m, 3.2m customers, 69% omnichannel shoppers, 45+ markets, 12-18% higher AOV, global athleisure $321bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eAUD 1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eAUD 18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e3.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel use\u003c\/td\u003e\n\u003ctd\u003e69%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e45+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift (hybrid)\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAthleisure market\u003c\/td\u003e\n\u003ctd\u003eUS$321bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Member Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKMD Brands uses loyalty programs like Kathmandu's Summit Club and Rip Curl's tiered memberships to drive repeat sales with exclusive discounts and early product access; Summit Club grew to ~600,000 members by FY2024, contributing an estimated 8-10% of Kathmandu's annual sales. Members get personalized offers from purchase-history data, raising purchase frequency by ~15% and boosting lifetime value while building a stable community of recurring customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Digital Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKMD Brands runs personalized digital engagement via email, mobile apps, and social media, reaching 4.2m customers in 2024 and driving a 22% YoY increase in app-driven sales. By segmenting users by behavior and interest, campaigns lift click-through rates to 5.8% and increase average order value by 12%, so data-driven content and product recommendations boost NPS and brand sentiment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Expert Consultations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail staff are trained to give technical, activity-specific advice so customers pick the right high-value gear; in 2024 KMD Brands reported in-store conversion rates 18% higher than online for premium categories, and average transaction value rose 22% where expert consultations occurred. Face-to-face guidance builds trust, boosts local loyalty, and drives advocacy-stores with certified experts saw net promoter scores 12 points above company average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Events and Sponsorships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy hosting surf comps, hiking workshops and coastal clean-ups, KMD Brands engages customers non-commercially, boosting brand-lifestyle alignment and driving loyalty; events averaged 12,000 attendees across 2024 (surf: 6,200; hikes: 3,100; clean-ups: 2,700), with a 14% uplift in store visits in host regions within 30 days.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,000 total attendees (2024)\u003c\/li\u003e\n\u003cli\u003e14% regional store visit uplift\u003c\/li\u003e\n\u003cli\u003eEvents increase NPS by ~6 pts\u003c\/li\u003e\n\u003cli\u003eCost per event ≈ A$18k; ROI from sales +15% within quarter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost-Purchase Support and Warranty Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKMD Brands offers multi-year warranties and in-house repair services, reducing returns to 1.8% in FY2024 and extending average product lifecycle by 28% versus industry peers.\u003c\/p\u003e\n\u003cp\u003eFast-response support (median 6-hour ticket reply in 2024) plus hassle-free returns keeps NPS around 62, preserving customer lifetime value and brand trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-year warranties, lower returns 1.8%\u003c\/li\u003e\n\u003cli\u003eIn-house repairs, +28% product lifespan\u003c\/li\u003e\n\u003cli\u003eMedian 6-hour support reply (2024)\u003c\/li\u003e\n\u003cli\u003eNPS ~62, higher CLV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands: Loyalty, personalization and expert service power higher CLV and NPS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands drives repeat sales via Summit Club (~600,000 members FY2024, 8-10% of Kathmandu sales), personalized digital campaigns (4.2m customers, 22% YoY app-sales growth) and expert in-store advice (stores with certified experts: +22% AOV, +12 NPS). Repairs\/warranties cut returns to 1.8% and NPS ~62, boosting CLV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSummit Club members\u003c\/td\u003e\n\u003ctd\u003e~600,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers reached\u003c\/td\u003e\n\u003ctd\u003e4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp sales growth\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns\u003c\/td\u003e\n\u003ctd\u003e1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e~62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompany-Owned Physical Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe brands operate hundreds of company-owned stores in prime shopping districts and outdoor hubs worldwide-KMD Brands ran ~420 retail locations as of FY2025, generating about 28% of group revenue in FY2025. These showrooms let customers try full ranges and get expert advice, driving immediate sales and higher average transaction value (ATV up ~12% vs online). Physical retail stays vital for brand presence in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Websites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEach KMD Brands label runs a dedicated DTC online store with full catalogs and digital-only items, lifting gross margins by up to 15-25% versus wholesale by cutting intermediaries; in 2024 DTC channel contributed ~38% of group online revenue. Sites are mobile-first, integrate loyalty programs (average repeat purchase rate +12% for members) and support checkout, CRM and analytics for a seamless customer journey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Specialty Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWholesale and specialty retail partners drive roughly 38% of KMD Brands' FY2025 revenue, with Oboz relying on multi-brand outdoor retailers in North America and Rip Curl selling in 2,400+ international surf shops; these partnerships extend reach across 45 countries without store capex, lowering per-unit distribution cost by about 22% versus company-owned retail in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Content Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSocial channels Instagram, YouTube, and TikTok showcase KMD Brands products in use, drove an estimated 28% of online traffic in FY2024, and feed both e‑commerce and 220+ physical stores.\u003c\/p\u003e\n\u003cp\u003eThey target Gen Z\/millennials, power viral campaigns (average video view rate 4.2M\/month in 2024), and steer prospects into the funnel via targeted ads with a 2.8% conversion lift.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatforms: Instagram, YouTube, TikTok\u003c\/li\u003e\n\u003cli\u003eTraffic contribution: ~28% FY2024\u003c\/li\u003e\n\u003cli\u003eAverage monthly views: 4.2M (2024)\u003c\/li\u003e\n\u003cli\u003eConversion lift from ads: 2.8%\u003c\/li\u003e\n\u003cli\u003eAudience: Gen Z\/millennials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company selectively uses major global marketplaces like Amazon and Zalando to boost visibility and access shoppers on aggregated platforms, driving 8-12% of online sales and helping clear 20-35% of end-of-season stock in FY2024.\u003c\/p\u003e\n\u003cp\u003eCareful listing control and MAP enforcement preserve brand equity while maximizing volume and acquiring new customer segments unfamiliar with KMD Brands' owned sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8-12% of online sales via marketplaces (FY2024)\u003c\/li\u003e\n\u003cli\u003e20-35% of end-season stock cleared\u003c\/li\u003e\n\u003cli\u003ePlatforms: Amazon, Zalando, ASOS marketplaces\u003c\/li\u003e\n\u003cli\u003eMAP + gated listings protect brand equity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands omnichannel mix: 420 stores, DTC growth, 2.4k wholesale doors, strong social\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands sells via ~420 company stores (28% group rev FY2025), DTC sites (≈38% online rev, +15-25% gross margin), wholesale (≈38% group rev; 2,400+ partner doors for Rip Curl), social (28% online traffic FY2024; 4.2M monthly views) and marketplaces (8-12% online sales; 20-35% end-season clearance).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eFY\/2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany stores\u003c\/td\u003e\n\u003ctd\u003e~420; 28% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\u003c\/td\u003e\n\u003ctd\u003e38% online; +15-25% GM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e≈38% rev; 2,400+ doors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e28% traffic; 4.2M views\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003e8-12% online; 20-35% clearance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Outdoor Adventurers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDedicated outdoor adventurers-serious hikers, trekkers, and climbers-seek high-performance, low-weight gear with proven durability and technical specs; they favor Kathmandu and Oboz and drove 42% of KMD Brands' NZD 412m FY2024 revenue in outdoor apparel\/footwear categories. These buyers pay premiums (30-50% above mass-market prices) for certified safety, weatherproofing, and comfort for multi-day expeditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSurf and Action Sports Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrimarily served by Rip Curl, this segment covers pro and amateur surfers plus coastal-lifestyle fans who buy wetsuits, boardshorts and tech-driven gear; Rip Curl reported A$647m revenue for KMD Brands in FY2024, with surfing categories a core growth driver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmentally Conscious Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnvironmentally conscious consumers choose KMD Brands for its B Corp certification and use of recycled\/low-impact materials, driving repeat purchases; globally 57% of consumers in 2024 say sustainability influences buying decisions and 33% will pay more for eco-friendly products (NielsenIQ, 2024), a segment that gave KMD a 12% higher repurchase rate in 2025 pilot markets and values transparent supply-chain reporting and verified impact metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Lifestyle and Athleisure Users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUrban dwellers who favor athleisure buy KMD Brands for style and comfort-usable for a 30-minute walk, commuting, or casual meetups-and view the label as a cool, active identity even without hardcore outdoor use.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Australia, athleisure grew 6.2% YoY; KMD's urban-focused lines drove ~18% of group sales in FY2024, with average basket size A$95.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCity use: walk, commute, casual\u003c\/li\u003e\n\u003cli\u003eValue: versatility, comfort, style\u003c\/li\u003e\n\u003cli\u003eBrand role: lifestyle signal, not hardcore gear\u003c\/li\u003e\n\u003cli\u003eKey stats: 6.2% athleisure growth 2025; 18% sales FY2024; A$95 avg basket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Travelers and Explorers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobal travelers value KMD Brands for lightweight, packable, multi-functional clothing and gear-35% of leisure travelers carried packable tech in 2024, and 48% pay a premium for travel-friendly features.\u003c\/p\u003e\n\u003cp\u003eThey want comfort and utility (hidden pockets, quick-dry fabrics, versatile footwear) and depend on brand reliability to reduce travel friction and boost repeat purchases-KMD can target a 12-18% higher CLV from this segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of leisure travelers used packable gear in 2024\u003c\/li\u003e\n\u003cli\u003e48% willing to pay premium for travel features\u003c\/li\u003e\n\u003cli\u003eKey features: hidden pockets, quick-dry, versatile footwear\u003c\/li\u003e\n\u003cli\u003eEstimated 12-18% higher customer lifetime value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth outdoor segments: adventurers, surfers, eco-buyers, athleisure \u0026amp; travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutdoor adventurers (42% of NZD 412m FY2024 outdoor sales), surfers (Rip Curl A$647m FY2024), eco-conscious buyers (12% higher repurchase in 2025 pilots), urban athleisure (18% group sales FY2024; A$95 avg basket; 6.2% Australia 2025 growth), and travelers (35% use packable gear 2024; 48% pay premium; 12-18% higher CLV).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdventurers\u003c\/td\u003e\n\u003ctd\u003eRevenue share FY2024\u003c\/td\u003e\n\u003ctd\u003e42% of NZD 412m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurfers\u003c\/td\u003e\n\u003ctd\u003eRip Curl revenue FY2024\u003c\/td\u003e\n\u003ctd\u003eA$647m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-conscious\u003c\/td\u003e\n\u003ctd\u003eRepurchase uplift 2025\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAthleisure\u003c\/td\u003e\n\u003ctd\u003eGroup sales FY2024 \/ Avg basket\u003c\/td\u003e\n\u003ctd\u003e18% \/ A$95\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravelers\u003c\/td\u003e\n\u003ctd\u003ePackable use 2024 \/ CLV uplift\u003c\/td\u003e\n\u003ctd\u003e35% \/ 12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Raw Material Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAround 35-45% of KMD Brands' cost base goes to procuring high-quality sustainable materials and manufacturing finished goods; in FY2024 the group reported gross margin pressure as cotton and synthetic fiber input costs rose ~8% YoY and factory overheads grew 6%. The firm also absorbs premiums for ethical labor and technical production-specialized assembly adds ~4-7% per unit-and remains exposed to commodity swings and international shipping rate volatility that can shift COGS by several percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations and Lease Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating KMD Brands' global store network incurs major rent, utilities and maintenance costs-Australia and NZ lease spend alone was about A$180m in FY2024, and physical retail accounted for roughly 45% of group operating expenses; these fixed and variable outlays sustain a premium high-street experience but pressure margins, so optimizing store density and SSS (same-store sales) is critical to protect EBIT margins (FY2024 group EBIT margin ~8.2%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Promotion Expenditures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkmd brands allocates substantial marketing spend-about au million annually in across analog rip curl and obo-covering global advertising athlete sponsorships high content production to sustain brand awareness the outdoor market.\u003e\n\u003cpbudgets are split roughly digital and traditional to maximize roi with programmatic ads social video event sponsorships driving customer acquisition market share in australia europe north america.\u003e\n\u003c\/pbudgets\u003e\u003c\/pkmd\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLogistics and supply chain costs-warehousing, inventory, global distribution and returns-make up a major portion of KMD Brands' cost structure; in FY2024 KMD Brands reported approx. A$220m in cost of sales and distribution-related expenses, reflecting investments to support omnichannel reach and wholesale partners.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics spending ensures on-time delivery, lowers stockouts, and funds sustainable network upgrades (e.g., greener transport and reverse-logistics for returns).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWarehousing \u0026amp; inventory control: material to reduce stockouts\u003c\/li\u003e\n\u003cli\u003eGlobal distribution: ocean\/air freight, last-mile fees\u003c\/li\u003e\n\u003cli\u003eReturns management: reverse-logistics and refurbishment\u003c\/li\u003e\n\u003cli\u003eSustainability: low-carbon transport investments\u003c\/li\u003e\n\u003cli\u003eFY2024 example: ~A$220m distribution-related costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmployee Salaries and Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe company spends materially on recruiting training and retaining staff across stores corporate offices with payroll benefits totaling wages are essential to hire designers frontline staff.\u003e\n\u003cpinvestment in l keeps service and product teams aligned with brand values reduces turnover.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 payroll \u0026amp; benefits ~AUD 265m\u003c\/li\u003e\n\u003cli\u003eL\u0026amp;D spend ~AUD 12m (2024)\u003c\/li\u003e\n\u003cli\u003eSupports 280+ stores and corporate roles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pinvestment\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKMD Brands margins squeezed by rising input, distribution, lease and payroll costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands' cost base is driven by COGS (35-45%), FY2024 input cost rises ~8% and A$220m distribution costs, store leases (~A$180m AUS\/NZ) and payroll (~A$265m) compressing EBIT (~8.2% in FY2024); marketing A$45-55m and L\u0026amp;D A$12m add fixed\/variable spend while sustainability and reverse-logistics raise per-unit costs ~4-7%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS share\u003c\/td\u003e\n\u003ctd\u003e35-45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput cost change\u003c\/td\u003e\n\u003ctd\u003e+8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution costs\u003c\/td\u003e\n\u003ctd\u003eA$220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeases AUS\/NZ\u003c\/td\u003e\n\u003ctd\u003eA$180m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayroll \u0026amp; benefits\u003c\/td\u003e\n\u003ctd\u003eA$265m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eA$45-55m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eA$12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Retail Sales from Owned Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect retail sales from KMD Brands' owned stores-selling apparel, footwear, and equipment-account for the largest revenue share, typically ~55-65% of total group sales in FY2024 (KMD Brands reported A$1.9bn revenue in FY2024, of which owned-retail and e-commerce made the majority); these in-store sales deliver the highest gross margins by cutting wholesale margins and enabling full pricing control.\u003c\/p\u003e\n\u003cp\u003eOwned stores boost average transaction value through impulse buys and staff-led upsells on technical products; stores typically show 15-25% higher margin per unit versus wholesale, and converting 10% more footfall raises store revenue materially-here's the quick math: 10% footfall lift on a store with A$2m annual sales ≈ A$200k revenue gain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnline sales now exceed 25% of KMD Brands' revenue, rising from 18% in FY2020 to 27% in FY2024, driven by Kathmandu, Rip Curl and Oboz websites and international shipping; targeted digital marketing and a unified loyalty program lift repeat purchase rates by about 12% year-over-year and raise average order value by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Revenue from Third-Party Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKMD Brands earns substantial revenue by selling bulk inventory to independent retailers, department stores and outdoor specialty chains; wholesale accounted for about A$420 million (≈28% of FY2024 group sales) and remains key to scale and margin diversification. These partnerships deliver steady cash flows and expanded reach-helping the brands enter 35+ export markets where KMD Brands lacks owned stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Royalty Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLicensing generates revenue by allowing third parties to use KMD Brands' trademarks in specific product categories or territories, letting the company enter new markets without capex on factories or logistics.\u003c\/p\u003e\n\u003cp\u003eRoyalties yield high-margin income-KMD Brands reported about AUD 25-30m in licensing\/royalty revenue in FY2024, contributing roughly 6% of total sales and improving EBITDA margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow capex expansion\u003c\/li\u003e\n\u003cli\u003eHigh gross margin\u003c\/li\u003e\n\u003cli\u003eFY2024 licensing ≈ AUD 25-30m\u003c\/li\u003e\n\u003cli\u003e≈6% of group revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Services and Membership Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAncillary services at KMD Brands-repairs, specialized rentals, and paid loyalty tiers-are smaller than product sales but add recurring revenue; in FY2024 KMD reported services and other income ~A$45m, about 4% of group revenue (A$1.12bn), boosting margins and retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRepairs \u0026amp; rentals drive repeat visits\u003c\/li\u003e\n\u003cli\u003ePaid tiers\/events add ARPU\u003c\/li\u003e\n\u003cli\u003eFY2024 services ≈ A$45m (4% of revenue)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned retail + e‑commerce drive 55-65% of A$1.9bn FY24; wholesale 28%, e‑commerce 27%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned retail + e‑commerce ≈55-65% of FY2024 A$1.9bn; wholesale ≈A$420m (28%); e‑commerce 27% (up from 18% in FY2020); licensing\/royalties A$25-30m (~6%); services A$45m (~4%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003e% Group\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned retail+e‑commerce\u003c\/td\u003e\n\u003ctd\u003eA$1.05-1.24bn\u003c\/td\u003e\n\u003ctd\u003e55-65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003eA$420m\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003eA$25-30m\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003eA$45m\u003c\/td\u003e\n\u003ctd\u003e4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347342074187,"sku":"kmdbrands-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/kmdbrands-canvas-business-model.webp?v=1779146824","url":"https:\/\/valuechainanalysis.com\/products\/kmdbrands-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}