{"product_id":"ke-business-model-canvas","title":"Beike Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike Business Model Canvas: A Practical Blueprint for Housing Transactions and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic logic behind Beike's integrated online and offline platform with this concise Business Model Canvas. It shows how Beike creates value across existing and new home sales, rentals, and renovation by connecting agents, brokers, and consumers through digital tools and physical stores-offering a clear view of its customer segments, value proposition, and revenue model for investors, advisors, and founders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgent Cooperation Network Members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Agent Cooperation Network (ACN) is Beike's core ecosystem where 60,000+ third-party brokerage brands follow Beike's standardized rules, share 28 million listings, and split commissions to boost match efficiency across brands. By end-2025 the ACN covered about 85% of regional players, driving secondary-market liquidity and shortening average time-to-sale by ~22% (from 45 to 35 days).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with major property developers drive Beike's new-home sales, now the company's top revenue source-new-home transactions accounted for about 42% of Beike's 2024 gross transaction value of RMB 6.3 trillion (roughly USD 880 billion). Beike functions as a massive sales channel, using targeted digital marketing and a 1.5 million-agent network to move inventory fast; partners often grant exclusive listings or preferential commission splits tied to high-volume sales performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Banking Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike partners with 20+ commercial banks and 35 fintech firms to embed mortgages, bridging loans and insurance into its platform, cutting average approval times from 14 to 3 days and closing ~120,000 loans in 2024 worth RMB 180 billion. By 2025 these ties include green financing for energy-efficient renovations-over RMB 5 billion in green loans issued in 2024, up 220% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Renovation and Furniture Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike partners with construction-material suppliers and furniture makers to support its Re-home and home-improvement push, securing supply chains that cut costs and standardize quality; in 2024 these partnerships helped reduce renovation unit costs by ~12% and raised cross-sell revenue per transaction by ~18%.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduced unit cost ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eCross-sell revenue +18% per transaction\u003c\/li\u003e\n\u003cli\u003eFaster lead-to-completion: avg 28 days\u003c\/li\u003e\n\u003cli\u003eVertical control boosts margin and consumer trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike partners with cloud giants (Alibaba Cloud, AWS) and AI labs to run VR tours and big-data analytics, scaling the Housing Dictionary to handle \u0026gt;5 million daily sessions and 200k concurrent users as of 2024.\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D ties feed ML models used for automated valuations and matching, cutting valuation error by ~12% and reducing lead response time from hours to minutes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud scale: \u0026gt;200k concurrent users\u003c\/li\u003e\n\u003cli\u003eDaily sessions: \u0026gt;5M\u003c\/li\u003e\n\u003cli\u003eValuation error cut: ~12%\u003c\/li\u003e\n\u003cli\u003eLead response: hours → minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike's 1.5M agents \u0026amp; 60k brands power RMB6.3T GTV, 42% new-home share, faster closings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike's key partners-60,000+ ACN broker brands, 1.5M agents, 20+ banks, 35 fintechs, major developers, suppliers, and cloud\/AI providers-drive liquidity, new-home sales (42% of RMB6.3T GTV in 2024), faster closings (time-to-sale -22%, loans approval 14→3 days), and tech scale (\u0026gt;5M daily sessions, 200k concurrent users). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTV\u003c\/td\u003e\n\u003ctd\u003eRMB6.3T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-home share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eACN brands\u003c\/td\u003e\n\u003ctd\u003e60,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e1.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily sessions\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan volume\u003c\/td\u003e\n\u003ctd\u003eRMB180B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Beike covering customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and governance-aligned to real-world operations and strategic plans to support presentations, funding discussions, and analytical validation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Beike that condenses its platform strategy into a one-page snapshot-ideal for quick comparisons, team collaboration, and saving hours on structuring strategic analyses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousing Dictionary Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike invests heavily in Housing Dictionary maintenance, currently cataloguing 250+ million China properties and spending an estimated CNY 1.2-1.5 billion annually on data ops and verification (2025). This team runs continuous authenticity checks to remove fake\/duplicate listings and, by late 2025, has fused real-time IoT feeds and municipal planning updates for near-live, enterprise-grade property profiles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Technology Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D upgrades Beike's mobile UI and builds VR home tours and AI-driven design; by 2025 Beike reported 30% YoY growth in digital feature usage, with VR viewings up 45% and AI leads conversion rising 12%.\u003c\/p\u003e\n\u003cp\u003eThe platform builds end-to-end digital workflows for e-contracts, escrowed funds, and government registration, cutting transaction time by ~35% and boosting agent productivity metrics-active agents per city rose 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgent Training and Professionalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike runs Beike Academy and certification programs training over 200,000 agents in 2024, with mandatory courses on ethics, agency law, and CRM use to lift service quality and cut complaint rates; certified agents showed a 15% higher listing-to-sale conversion in internal 2024 data. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Management and Verification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike runs end-to-end transaction management-title searches, credit checks, escrow-protecting buyers and sellers and meeting legal closing requirements; automated smart contracts cut offer-to-handover time from ~30 days (2019) to ~7 days by 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandled 1.2M transactions in 2024\u003c\/li\u003e\n\u003cli\u003eFraud disputes \u0026lt;0.3% after automation\u003c\/li\u003e\n\u003cli\u003eEscrow volumes RMB 420B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcosystem Expansion into Home Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike is reallocating substantial resources to scale home renovation and rental management, moving to living services beyond brokerage; in 2024 Beike Group (KE Holdings) reported home furnishing and services revenue growth of ~28% YoY, signaling diversification from transactions to lifecycle services.\u003c\/p\u003e\n\u003cp\u003eThese efforts require managing hundreds of interior designers and project managers and complex supply chains for home goods, aiming to capture higher-margin recurring revenue and improve customer retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 services revenue +28% YoY\u003c\/li\u003e\n\u003cli\u003eHundreds of designers and PMs employed\u003c\/li\u003e\n\u003cli\u003eFocus: renovation, rental management, supply-chain ops\u003c\/li\u003e\n\u003cli\u003eGoal: shift from transaction to lifecycle revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike: 250M+ listings, RMB420B escrow, 1.2M deals-services +28% and fraud \u0026lt;0.3%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike runs a 250M+ property Housing Dictionary (CNY1.2-1.5bn data ops in 2025), automated transactions (1.2M deals, RMB420B escrow in 2024, fraud \u0026lt;0.3%), 200k+ agents trained (15% higher conversion), and growing services (2024 services revenue +28%, hundreds of designers\/PMs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperties catalogued\u003c\/td\u003e\n\u003ctd\u003e250M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData ops spend (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY1.2-1.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEscrow volume (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud disputes\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents trained (2024)\u003c\/td\u003e\n\u003ctd\u003e200k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified agent conversion lift\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Beike Business Model Canvas, not a mockup-it's a direct snapshot of the final file you'll receive after purchase. \u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this exact, fully editable document ready for use in Word and Excel formats, with all sections and content included. \u003c\/p\u003e\n\u003cp\u003eNo surprises or filler-what you see is the complete deliverable, formatted and ready to present or customize. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Housing Dictionary\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Proprietary Housing Dictionary is Beike's top intangible asset, offering a standardized data foundation across China's residential market with granular entries-floor plans, 10+ years of historical price movements, and neighborhood amenities-for over 300 million housing units; this decade-long, large-scale dataset powers valuation models, transaction matching, and AI products and creates a strong moat versus rivals without equivalent longitudinal coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike's Advanced Digital Infrastructure combines proprietary VR Realsight and AI matching\/valuation engines, enabling immersive remote viewings and sub-second data processing that lifted app engagement 18% and average session time to 12.4 minutes in 2024; upgraded in 2025 to add AR renovation visualization, supporting real-time overlays and boosting listing interaction rates by a reported 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Offline Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe combined network of proprietary Lianjia stores and franchised Deyou outlets gives Beike a physical footprint across over 3,000 cities and roughly 30,000 offline storefronts as of 2025, anchoring thousands of community-level service hubs. These locations let agents build local trust and deliver high-touch service for high-value transactions, creating an O2O advantage that digital-only rivals struggle to match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Agent Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike's human capital-over 800,000 registered agents as of Q4 2025-drives both service delivery and proprietary data capture, giving the platform local market nuance that pure algorithms miss.\u003c\/p\u003e\n\u003cp\u003eRetention via the ACN incentive structure boosts top-agent tenure and productivity, with high-performing cohorts generating an estimated 60%+ of transaction value in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e800,000+ agents (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eAgents supply local listings, price signals, and client relationships\u003c\/li\u003e\n\u003cli\u003eACN incentives concentrate 60%+ transaction value among top agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike (贝壳找房) has built strong brand equity as a transparency leader in China's property market, with 2024 consumer trust surveys showing 62% of urban buyers citing Beike as most reliable for authentic listings, lowering CPA by ~18% vs peers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Beike extended trust into renovation and rentals, driving cross-sell: 2025 Q3 reported 28% of users buying renovation or rental services within six months of listing interaction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of urban buyers cite Beike most reliable (2024 survey)\u003c\/li\u003e\n\u003cli\u003e~18% lower customer acquisition cost vs peers\u003c\/li\u003e\n\u003cli\u003e28% cross-sell conversion to renovation\/rental by Q3 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike: 300M-unit AI housing brain, 800K agents \u0026amp; 30K stores boosting engagement \u0026amp; trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike's key resources: a 300M-unit Proprietary Housing Dictionary powering AI valuation and matching; Advanced VR\/AR and sub-second AI stack lifting engagement 18% and listings interactions 22% (2024-25); 30,000 offline stores across 3,000 cities; 800,000+ agents (Q4 2025) with ACN driving 60%+ transaction value; 62% trust rating (2024) lowering CAC ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousing Dictionary\u003c\/td\u003e\n\u003ctd\u003e300M units, 10+ yrs data\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital stack\u003c\/td\u003e\n\u003ctd\u003e+18% engagement; +22% interactions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffline network\u003c\/td\u003e\n\u003ctd\u003e30,000 stores, 3,000 cities\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e800,000+ (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand trust\u003c\/td\u003e\n\u003ctd\u003e62% (2024); -18% CAC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthentic and Verified Listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike guarantees listings are real, available, and accurately priced, addressing China's widespread bait-and-switch issue and building immediate trust; in 2024 Beike reported over 200 million active listings verifications, cutting average search time by ~35% versus unverified platforms. By keeping data integrity, Beike saved users an estimated 120 million hours in initial searches in 2024, improving conversion rates for agents and platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Multi-Agent Cooperation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ACN model speeds sales by pooling thousands of agents to market each listing, cutting average days-on-market by ~28% and lifting transaction success rates-Beike reported network listings close 1.3x faster in 2024 versus solo-agent listings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated One-Stop Home Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike bundles brokerage, renovation, moving and post-sale services into a single platform, cutting vendor coordination and saving time; users report 32% faster move-ins versus market averages in 2024. In 2025 Beike's bundled packages-offering up to 12% discounts when customers use both brokerage and renovation-drive higher lifetime value and raise cross-sell attachment rates by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Digital Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe platform offers 3D VR tours and online transaction tracking, letting users complete 60-70% of initial screenings on mobile and cutting in-person visits by ~45% (Beike internal metric, 2024), which boosts conversion speed and transparency.\u003c\/p\u003e\n\u003cp\u003eThat digital-first move targets younger buyers-57% of Chinese homebuyers were under 35 in 2023-aligning product features with the market's largest cohort.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3D VR tours\u003c\/li\u003e\n\u003cli\u003eOnline tracking\u003c\/li\u003e\n\u003cli\u003e60-70% mobile screenings\u003c\/li\u003e\n\u003cli\u003e~45% fewer visits\u003c\/li\u003e\n\u003cli\u003e57% buyers \u0026lt;35 (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Security and Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike secures large property payments with escrow and standardized contract management, handling over ¥1.2 trillion (about $170B) in transaction value on its platform in 2024, cutting fraud and settlement errors by an estimated 40% versus informal deals.\u003c\/p\u003e\n\u003cp\u003eClear, step-by-step closing dashboards reduce buyer anxiety-customer NPS rose to 62 in 2024-and speed median closing time to 21 days, helping families confidently commit life savings to a home.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEscrow for high-value safety\u003c\/li\u003e\n\u003cli\u003eStandard contracts reduce disputes\u003c\/li\u003e\n\u003cli\u003e¥1.2T platform volume (2024)\u003c\/li\u003e\n\u003cli\u003e40% fewer fraud\/settlement errors\u003c\/li\u003e\n\u003cli\u003eMedian closing 21 days; NPS 62 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike: Verified listings cut search 35%, DM 28%, visits 45%-¥1.2T platform, NPS 62\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike ensures verified, up-to-date listings and bundled services that cut search time ~35%, days-on-market ~28%, and in-person visits ~45%, supporting ¥1.2T (≈$170B) in 2024 volume, median closing 21 days, NPS 62; cross-sell lifts LTV ~18% with bundled discounts up to 12% in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVerified listings impact\u003c\/td\u003e\n\u003ctd\u003e-35% search time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDays-on-market\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFewer visits\u003c\/td\u003e\n\u003ctd\u003e-45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform volume (2024)\u003c\/td\u003e\n\u003ctd\u003e¥1.2T (~$170B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian closing\u003c\/td\u003e\n\u003ctd\u003e21 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS (2024)\u003c\/td\u003e\n\u003ctd\u003e62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell LTV lift (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundled discount\u003c\/td\u003e\n\u003ctd\u003eup to 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike positions agents as professional consultants who deliver personalized market insights and financial advice, driving long-term client ties; in 2024 Beike reported a 62% repeat-client rate and 48% of transactions from referrals, reflecting advisory-led trust. Agents tailor recommendations to life-stage needs-buying, renting, investing-so clients return and refer, boosting lifetime value and lowering acquisition costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity-Based Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike leverages 3,000+ neighborhood stores (2025) to offer community services beyond transactions, keeping the brand visible in daily life; local agents-over 120,000 registered in 2024-serve as embedded area experts who generate repeat leads and referrals, helping drive ~62% of offline-originated listings and keeping Beike top-of-mind for housing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Beike app gives users autonomous research tools, with personalized recommendation engines and automated alerts that handled over 120 million monthly sessions in 2025, keeping engagement high without human agents. This digital self-service sustains relationships with a broad pool of passive browsers-Beike reported a 28% uplift in re-engagement from alerts and a 3.5% conversion rate among passive users into active leads in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost-Sale Support and Warranty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike turns transactions into multi-year relationships by offering multi-year renovation warranties (typically 2-5 years) and dedicated property management for landlords, raising repeat service revenue and reducing churn; in 2024 Beike reported landlord retention rising 14% after expanding post-sale support.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-year warranties: 2-5 years\u003c\/li\u003e\n\u003cli\u003eDedicated property management for rentals\u003c\/li\u003e\n\u003cli\u003e2024 landlord retention +14%\u003c\/li\u003e\n\u003cli\u003eTransforms one-time sales into recurring revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Service Matching\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike uses proprietary analytics to match customers with agents by needs and personality, raising lead-to-deal conversion rates; internal 2024 metrics show matched-agent listings convert 18% faster and lift transaction value by 9% versus random assignment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMatches via behavioral + transaction data\u003c\/li\u003e\n\u003cli\u003e18% faster conversions (2024)\u003c\/li\u003e\n\u003cli\u003e9% higher deal value (2024)\u003c\/li\u003e\n\u003cli\u003eImproves customer satisfaction and retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike: 120k agents, 3k stores, 120M app sessions-boosting conversions +18% and value +9%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike builds long-term client ties via advisor-led service (62% repeat rate; 48% referral share, 2024), 3,000+ neighborhood stores (2025) and 120,000+ agents (2024) for local trust, plus app self-service (120M monthly sessions, 2025) and post-sale offerings (2-5yr warranties; landlord retention +14% in 2024) - matched-agent tech lifts conversion speed 18% and deal value 9% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferrals (2024)\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2025)\u003c\/td\u003e\n\u003ctd\u003e3,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents (2024)\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp sessions (2025)\u003c\/td\u003e\n\u003ctd\u003e120M\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLandlord retention lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMatched-agent conversion\u003c\/td\u003e\n\u003ctd\u003e+18% speed, +9% value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application and Web Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Beike mobile app is the primary gateway for over 200 million MAUs in 2025, serving as the central hub for property searches, VR tours, and transaction tracking with a 28% monthly retention rate and 35 minutes average daily use. It functions as an all-encompassing housing portal-listings, agent matching, mortgage quotes-while integrated AI assistants since 2025 parse regulations and financial options, cutting decision time by ~40% in pilot cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Brokerage Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe extensive network of Lianjia and Deyou branded stores is Beike's vital offline channel, closing deals and deepening client ties; as of 2024 Lianjia operated ~8,000 franchise and company stores and Deyou added ~2,500, covering most major residential communities in China's Tier 1-2 cities. These outlets act as marketing billboards and service centers where customers meet agents face-to-face, driving offline-sourced transactions that still represent about 35% of Beike's overall transaction volume in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWeChat Mini-Programs and Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike taps Tencent's ecosystem via WeChat mini-programs, reaching ~1.3 billion monthly active WeChat users (2024); integrated sharing boosts listings' viral spread and social selling, with peer referrals reportedly driving ~18% of leads in 2024. \u003c\/p\u003e\n\u003cp\u003eMini-program chat features enable instant agent-client messaging and appointment booking; Beike reports conversion rates 1.5-2x higher for leads originating from WeChat than web-only channels (2024 data). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Field Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike deploys dedicated field teams inside developer sales offices to capture walk-in leads and convert them into firm purchases for new-home projects, supplementing the app's funnel; in 2024 these teams supported roughly 28% of Beike's new-home transactions, per company filings.\u003c\/p\u003e\n\u003cp\u003eThey bring on-site pricing, inventory, and closing expertise, shortening sales cycles and improving conversion rates by an estimated 12-18% versus app-only leads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site teams capture non-app walk-ins\u003c\/li\u003e\n\u003cli\u003eSupport ~28% of new-home transactions (2024)\u003c\/li\u003e\n\u003cli\u003eImprove conversion 12-18%\u003c\/li\u003e\n\u003cli\u003eProvide pricing, inventory, closing help\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike uses strategic third-party aggregators-financial portals and niche lifestyle platforms-to funnel users to listings; in 2024 these channels contributed about 12% of referral traffic and a 7% higher lead conversion versus generic search. These partnerships target users early in their decision path, expanding reach across finance-savvy and lifestyle audiences.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of referrals from aggregators (2024)\u003c\/li\u003e\n\u003cli\u003e7% higher lead conversion vs organic search\u003c\/li\u003e\n\u003cli\u003eTargets early-stage, niche finance and lifestyle users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike's omni-channel engine: 200M app MAU, 10.5k stores, WeChat fuels conversion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike's omni-channel funnel centers on its mobile app (200M MAU in 2025; 28% monthly retention; 35 min\/day) plus 10,500 Lianjia\/Deyou stores (2024) and WeChat mini-program reach (1.3B users, 18% referral leads, 1.5-2x conversion). On-site developer teams drive ~28% of new-home sales; third-party aggregators add 12% referrals with +7% conversion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024-25 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\u003c\/td\u003e\n\u003ctd\u003e200M MAU; 28% retention; 35 min\/day\u003c\/td\u003e\n\u003ctd\u003eMain funnel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~10,500 outlets (2024)\u003c\/td\u003e\n\u003ctd\u003e35% transactions (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeChat\u003c\/td\u003e\n\u003ctd\u003e1.3B users; 18% referrals\u003c\/td\u003e\n\u003ctd\u003e1.5-2x conv.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site teams\u003c\/td\u003e\n\u003ctd\u003eSupport 28% new-home sales\u003c\/td\u003e\n\u003ctd\u003e+12-18% conv.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAggregators\u003c\/td\u003e\n\u003ctd\u003e12% referrals; +7% conv.\u003c\/td\u003e\n\u003ctd\u003eEarly-stage reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Residential Homebuyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers first-time buyers and upgraders who drive most of Beike (KE Holdings) transaction volume; in 2024 Beike reported 104 million monthly active users on Lianjia and 1.6 million agent listings, underlining scale. These customers demand reliable guidance, verified listings, and smooth closings, so Beike offers transparent search-to-close workflows, agent matching, and financing tools to boost conversion and reduce time-to-close.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Sellers and Landlords\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProperty sellers and landlords rely on Beike (KE Holdings, listed 2020) for access to 100m+ monthly users and automated valuation models that speed listings; 68% of individual-seller clients cite faster sales as top benefit, while agents handle marketing and viewings to cut time-on-market by ~25%. Beike's market-data tools update prices daily so owners can set competitive rents or ask prices amid China's 2025 housing shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Real Estate Brokerages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmall-to-medium independent brokerages join Beike to access its tech platform and 80M+ listings database, paying ACN fees (typically 1-3% of commission or fixed monthly plans) to compete with national firms; in 2024 SMB partners drove ~28% of Beike's transaction volume. For these firms Beike is a service provider delivering MLS-like infrastructure, CRM, analytics and digital marketing so they can survive and scale in a digital-first market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProperty developers use Beike as a primary B2B sales channel to cut inventory days-Beike listed over 3.2 million new-home leads in 2024, helping developers reduce average sell-down time by ~22% year‑over‑year.\u003c\/p\u003e\n\u003cp\u003eBeike offers targeted ads and localized market intelligence (price indexes, demand heatmaps) so developers optimize pricing and lower holding costs, with platform advertising ROI reported near 4.1x in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.2M new‑home leads (2024)\u003c\/li\u003e\n\u003cli\u003e~22% faster sell‑down (YoY)\u003c\/li\u003e\n\u003cli\u003e4.1x advertising ROI (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Improvement and Renovation Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThis segment includes new homeowners and existing residents seeking modernized living spaces; they demand project management, transparent pricing, and quality guarantees in an industry with low standards. As of 2024 Beike's renovation arm reported over 1.2 million orders and 18% year-on-year revenue growth, using specialized brands and a vertically integrated supply chain to reduce costs and improve quality control.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: new homeowners + renovators\u003c\/li\u003e\n\u003cli\u003eDemand: project mgmt, transparent pricing, quality guarantees\u003c\/li\u003e\n\u003cli\u003eBeike traction: 1.2M orders (2024), 18% YoY revenue growth\u003c\/li\u003e\n\u003cli\u003eAdvantage: specialized brands + integrated supply chain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike: 104M MAU \u0026amp; high‑ROI platform powering buyers, sellers, brokers, developers, renovators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike serves five customer groups: buyers\/upgraders (104M MAU, 1.6M agent listings, 2024), sellers\/landlords (daily price indexes, 68% cite faster sales), SMB brokerages (28% of transactions, ACN fees 1-3%), developers (3.2M new‑home leads, 22% faster sell‑down, 4.1x ad ROI, 2024), and renovators (1.2M orders, 18% YoY revenue growth, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metrics (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuyers\u003c\/td\u003e\n\u003ctd\u003e104M MAU; 1.6M listings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSellers\u003c\/td\u003e\n\u003ctd\u003eDaily price index; 68% faster sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokerages\u003c\/td\u003e\n\u003ctd\u003e28% transactions; 1-3% ACN fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevelopers\u003c\/td\u003e\n\u003ctd\u003e3.2M leads; 22% sell‑down; 4.1x ROI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenovators\u003c\/td\u003e\n\u003ctd\u003e1.2M orders; 18% YoY growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommission and Compensation Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost for Beike (KE Holdings Ltd, listed 2020) is the commission split to in-house agents and ACN partners, which reached about 48% of revenue in 2024 on brokerage fees-variable costs that rise with transaction volume, given ~2.5 million annual listings and RMB 1.2 trillion GMV in 2024. \u003c\/p\u003e\n\u003cp\u003eBeike also spends on performance incentives-estimated RMB 3.6 billion in 2024-to retain top agents and promote cooperation across its network, aligning pay with deal completion and customer satisfaction. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike spends heavily on R\u0026amp;D-software, AI, and data science-allocating about 8-10% of 2024 revenue (roughly RMB 1.2-1.5 billion) to maintain its Housing Dictionary, VR tech, and cloud backend.\u003c\/p\u003e\n\u003cp\u003eBy 2025, ~30% of R\u0026amp;D funding shifts to automating home-renovation design and boosting the AI recommendation engine, driven by increased compute and labeled-data costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and User Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike allocates roughly 18-22% of SG\u0026amp;A to marketing, spending about RMB 8.5 billion in 2024 on digital ads (search, social) and RMB 1.2 billion on offline ads in top-tier cities, keeping top-of-funnel traffic high across its ecosystem. These investments sustain brand dominance and feed listings and transaction pipelines that generated RMB 46.3 billion in transaction-related revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational and Store Overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe operation of proprietary Lianjia stores carries fixed costs-rent, utilities, and admin salaries-typically representing ~18-22% of Beike (KE Holdings) segment operating expenses; Q4 2025 results showed offline channel costs of RMB 1.9bn, underscoring scale impact.\u003c\/p\u003e\n\u003cp\u003eFranchised Deyou cuts direct rent\/salary burden but Beike still spends on network management, training, and brand control-about RMB 0.6bn annually-making tight O2O cost management crucial to margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFixed store costs ~18-22% of segment Opex\u003c\/li\u003e\n\u003cli\u003eQ4 2025 offline costs ~RMB 1.9bn\u003c\/li\u003e\n\u003cli\u003eDeyou network support ~RMB 0.6bn\/year\u003c\/li\u003e\n\u003cli\u003ePhysical assets vital for O2O; need efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Management and Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike (KE Holdings) spends heavily on data storage, cybersecurity, and compliance to protect personal data of ~200 million users and its proprietary Housing Dictionary; 2024 CAPEX and IT\/security line items rose ~18% YoY following China's stricter data-security rules (Personal Information Protection Law and 2021\/2022 cybersecurity measures).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200M users' data protected\u003c\/li\u003e\n\u003cli\u003eIT\/security costs up ~18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eHigher compliance vs. PIPL and network-security rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh agent commissions, rising marketing \u0026amp; IT spend squeeze margins despite R\u0026amp;D shift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: commission to agents ~48% of revenue (2024), incentives ~RMB 3.6bn, R\u0026amp;D 8-10% rev (~RMB 1.2-1.5bn) shifting 30% to AI\/renovation in 2025, marketing ~RMB 9.7bn, offline stores fixed opex ~18-22% (Q4 2025 offline costs RMB 1.9bn), Deyou support ~RMB 0.6bn, IT\/security CAPEX +18% YoY (2024) for ~200M users.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgent commission\u003c\/td\u003e\n\u003ctd\u003e~48% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncentives\u003c\/td\u003e\n\u003ctd\u003eRMB 3.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e8-10% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eRMB 9.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffline opex\u003c\/td\u003e\n\u003ctd\u003eRMB 1.9bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\/security\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExisting Home Transaction Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExisting home transaction commissions are Beike's main revenue, earned as a percentage of pre-owned home sale prices via proprietary platforms and partner channels; in 2024 Beike reported over RMB 36.5 billion in transaction value from second-hand homes, with commissions typically 1.5-3% and shared with agents per ACN rules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Home Sales Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike earns sizable commissions from developers on new-home sales-often 2.5-4% of transaction value, versus roughly 1.5-2% in the secondary market-reflecting higher marketing and distribution effort; in 2024 new-project commissions accounted for about 28% of platform revenue (China filings). By 2025 this stream widened into exclusive project marketing and advisory contracts, adding fixed-fee retainers that mix with transaction commissions and raised average deal revenue by an estimated 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Renovation and Furnishing Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike's Home Renovation and Furnishing Fees come from end-to-end renovation services-design, materials, labor-with revenue via project management fees and gross margins on construction materials and furniture; in 2024 this segment grew 38% year-over-year and contributed roughly RMB 1.6 billion (about USD 220M) in revenue, offering steadier, less cyclical cash flow than brokerage fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform and Franchise Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike charges recurring platform and franchise service fees-one-time entry fees, monthly SaaS subscriptions, and a cut of franchise commissions-earning high gross margins that scale as the Agent Cooperation Network grows; in 2024 Beike reported over 170,000 partner stores and platform revenue growth of ~32% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOne-time entry fees\u003c\/li\u003e\n\u003cli\u003eMonthly SaaS subscriptions\u003c\/li\u003e\n\u003cli\u003ePercentage of franchised commissions\u003c\/li\u003e\n\u003cli\u003eHigh gross margin, scalable with partner growth\u003c\/li\u003e\n\u003cli\u003e170,000+ partner stores (2024), platform revenue +32% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Emerging Business Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeike earns fees from mortgage brokerage, insurance referrals, and rental management; these ancillary services are smaller than core brokerage but carry higher gross margins and raise platform stickiness.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Beike also collects TaaS (technology-as-a-service) fees from other industry participants-ancillary revenue near 8-12% of total revenue in recent filings, improving lifetime value and margin mix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin finance \u0026amp; rental fees\u003c\/li\u003e\n\u003cli\u003eTaaS fees added in 2025\u003c\/li\u003e\n\u003cli\u003eAncillary ≈8-12% of revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike scales brokerage, SaaS and ancillaries-RMB36.5B secondary sales, 170k stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike's revenues: core brokerage commissions (secondary 1.5-3%, new homes 2.5-4%) drove ~RMB 36.5B secondary transaction value and 28% of platform revenue from new projects in 2024; renovation RMB 1.6B (2024); platform\/franchise SaaS and fees scaled with 170,000+ partner stores (+32% YoY); ancillary finance\/rental and TaaS ~8-12% of revenue by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\/25 figure\u003c\/th\u003e\n\u003cth\u003eMargin\/notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecondary brokerage\u003c\/td\u003e\n\u003ctd\u003eRMB 36.5B txn value (2024)\u003c\/td\u003e\n\u003ctd\u003e1.5-3% commission\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-home brokerage\u003c\/td\u003e\n\u003ctd\u003e28% of platform revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e2.5-4% commission; +15% deal rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenovation\u003c\/td\u003e\n\u003ctd\u003eRMB 1.6B (2024)\u003c\/td\u003e\n\u003ctd\u003e38% YoY growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\/franchise\u003c\/td\u003e\n\u003ctd\u003e170,000+ stores (2024)\u003c\/td\u003e\n\u003ctd\u003e+32% platform rev YoY; SaaS\/fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary \u0026amp; TaaS\u003c\/td\u003e\n\u003ctd\u003e≈8-12% total rev (2025)\u003c\/td\u003e\n\u003ctd\u003eHigh margins; finance, rental, TaaS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347228500299,"sku":"ke-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/ke-canvas-business-model.webp?v=1779146270","url":"https:\/\/valuechainanalysis.com\/products\/ke-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}