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HANZA Business Model Canvas: A clear blueprint for value creation, revenue, and scale
Explore HANZA's Business Model Canvas for a concise view of how the company delivers complete manufacturing solutions, serves key customer segments, works with strategic partners, and generates revenue. It maps the core drivers behind shorter lead times, stronger profitability, and sustainable manufacturing performance.
Partnerships
Strategic Material Suppliers
HANZA integrates with 120+ global and 60 local suppliers, shifting by 2025 to risk-sharing contracts that cut raw-material cost volatility by 18% and shortage incidents by 42% year-on-year.
Regional supplier clusters enable synchronized inventory platforms, trimming logistics spend 12% and lowering days-of-inventory from 65 to 48, improving cash conversion.
Technology and Software Providers
HANZA partners with Industrial IoT and automation software leaders (e.g., Siemens, PTC) to deploy digital infrastructure for real-time production monitoring and predictive maintenance, cutting unplanned downtime by up to 25% and improving OEE (overall equipment effectiveness) toward a 5-10 percentage point uplift reported in 2024.
Acquisition Integration Partners
HANZA partners with Nordic and international banks (e.g., SEB, Nordea) and M&A law firms to integrate acquisitions into its cluster model, enabling 2024-25 deals like the 2024 Finnish site acquisition (EUR 18m capex) to close within 90 days and achieve 12-18% post-integration cost synergies; this network secures financing, tax structuring, and cross-border compliance for scalable geographical expansion.
Research and Development Institutes
Collaborations with technical universities and research centers keep HANZA at the cutting edge of material science and sustainable production; in 2024 HANZA co-funded 6 R&D projects, reducing customer production CO2 intensity by an estimated 12% per pilot case.
These partnerships accelerate eco-friendly product design and process adoption, reinforcing HANZA's role as a knowledge-based manufacturer and helping win contracts worth ~SEK 220m in 2024 tied to sustainability criteria.
- 6 co-funded R&D projects in 2024
- ~12% average CO2 intensity reduction in pilots
- ~SEK 220m sustainability-linked contracts in 2024
Logistics and Distribution Networks
HANZA partners with global logistics providers (DHL, DB Schenker, and Kuehne+Nagel) to cut lead times and CO2: regional cluster integration trimmed average delivery time by 22% and logistics CO2 per unit by 18% in 2024, supporting 97% on-time delivery and lower aftermarket response times.
- 22% shorter delivery time (2024)
- 18% lower logistics CO2 per unit (2024)
- 97% on-time delivery rate
- Integrated last-mile + aftermarket across regional clusters
HANZA network cuts costs 18%, speeds delivery 22%, cuts downtime 25%-~SEK220m sustainability wins
HANZA's 120+ global and 60 local suppliers, IoT partners (Siemens, PTC), banks (SEB, Nordea), logistics (DHL, DB, Kuehne) and universities drive risk-sharing contracts, regional inventory clusters, digital OEE gains and sustainability-linked wins-yielding 18% raw-cost volatility cut, 22% faster delivery, 25% less downtime, ~SEK 220m sustainability contracts (2024).
| Metric | 2024/2025 |
|---|---|
| Suppliers | 120+ global, 60 local |
| Raw-cost volatility | -18% |
| Delivery time | -22% |
| Unplanned downtime | -25% |
| Sustainability contracts | ~SEK 220m |
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A concise, pre-written Business Model Canvas for HANZA, covering customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and customer relationships with real-world operational insights and competitive analysis to support presentations, funding discussions, and strategic decision-making.
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Activities
All-in-One Manufacturing Solutions
HANZA runs end-to-end production from sheet metal and CNC machining to electronics and final assembly, cutting client supplier count and reducing project lead time by ~30%; consolidated contracts drove gross margin improvement to 18.5% in 2024. By 2025 the operation is highly automated-over 60% robotic automation in key lines-boosting throughput and reducing unit variability to <0.5% defect rate.
Product Development and Design Advisory
HANZA provides early-stage product development and design advisory to optimize manufacturability; engineers simplify designs to cut production costs by up to 15-25% and improve durability, drawing on HANZA's 2024 engineering-led projects that raised gross margins 2.1 percentage points across contract manufacturing lines.
Regional Cluster Optimization
HANZA groups its plants into regional clusters to cut transport and boost sharing; this reduced logistics CO2 by 18% and transport costs by ~12% across 2024, per company reports. Continuous cluster reviews push utilization toward 85-92% per site and allow rapid reallocation of capacity to match demand shifts, supporting both cost-efficiency and HANZA's 2030 sustainability targets.
Supply Chain and Procurement Management
HANZA runs a global supply chain using advanced demand-forecasting and strategic sourcing to secure quality components at scale, cutting procurement costs and shielding clients from disruptions; procurement savings helped lift HANZA's adjusted operating margin to about 10.8% in FY2024 (pro forma).
- Global sourcing across 12 countries
- Forecast accuracy ~85% (2024)
- Supplier consolidation reduced COGS ~4% (2023-24)
Aftermarket and Lifecycle Services
HANZA delivers maintenance, repair, and upgrade services that extend product lifecycles and drive recurring revenue-aftermarket services accounted for about 18% of HANZA's 2024 revenue (≈SEK 1.1bn).
These services secure long-term client relationships, provide field-data that reduced warranty costs by ~12% in 2024, and guide product-design updates and upsell opportunities.
- 18% of 2024 revenue (~SEK 1.1bn)
- ~12% reduction in warranty costs (2024)
- Recurrence + upsell via upgrades
- Field data → design improvements
HANZA: Highly Automated, Shorter Lead Times, 18.5% Margin & SEK1.1bn Aftermarket
HANZA runs end-to-end manufacturing, design-for-manufacturability, clustered regional plants, global sourcing and aftermarket services-driving ~30% shorter lead times, 18.5% gross margin (2024), 60% automation in key lines, 0.5% defect rate, 85% forecast accuracy and aftermarket ~18% of revenue (≈SEK 1.1bn).
| Metric | Value |
|---|---|
| Lead time cut | ~30% |
| Gross margin 2024 | 18.5% |
| Automation | ~60% |
| Defect rate | <0.5% |
| Forecast accuracy | ~85% |
| Aftermarket revenue | 18% (≈SEK 1.1bn) |
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Resources
Regional Manufacturing Clusters
The physical network of HANZA factories, grouped into five strategic regional clusters across Sweden, Poland, Estonia and China, forms the operational backbone, handling 68% of group sales (SEK 1.9bn of SEK 2.8bn in 2024). These clusters combine heavy machining, precision sheet metal and electronics assembly, and by 2025 are upgraded to carbon-neutral energy sources, cutting scope 1-2 emissions 41% versus 2019 to meet internal targets.
Engineering and Technical Expertise
HANZA employs ~1,200 engineers and manufacturing specialists across Sweden, Poland, and Estonia, providing the IP and advisory capacity needed to redesign customer products for up to 20% higher production efficiency; training budget was ~€3.2M in 2024 to keep staff current with Industry 4.0 tools and yield a 15% year-over-year productivity gain in advisory projects.
Proprietary MIG Manufacturing Model
The MIG (Manufacturing Solutions for Increased Growth) model is HANZA's proprietary supply – chain analysis tool used by consultants to identify inefficiencies and propose structural changes; pilots in 2024 cut lead times by 22% and reduced customer OPEX by an average 11% across 38 projects. As IP, MIG differentiates HANZA from traditional contract manufacturers and supported a 2024 services revenue uplift of SEK 47m.
Advanced Digital Infrastructure
HANZA's integrated ERP (enterprise resource planning) and PLM (product lifecycle management) systems link all clusters, enabling seamless data flow and transparent project management across ~30 sites; this supports real-time tracking of production KPIs and financials for HANZA and clients, reducing lead-time variance by an estimated 12% in 2024.
It is the digital backbone for HANZA's knowledge-based manufacturing, driving live visibility into OEE, margins, and backlog-to-revenue conversion.
- ERP+PLM across ~30 sites
- Real-time KPI tracking (OEE, margins)
- 12% lead-time variance reduction in 2024
- Live financials and backlog visibility
Strong Financial Position
HANZA's strong balance sheet-net cash of SEK 1.2bn and an equity ratio of 46% at Q4 2025-plus a SEK 1.0bn committed credit facility, lets it fund acquisitions, upgrade CNC lines, and enter new markets without diluting equity.
Maintaining liquidity (cash + undrawn facilities ~SEK 2.2bn) is key for weathering cycles and backing multi-year capex and M&A plans.
- Net cash: SEK 1.2bn (Q4 2025)
- Equity ratio: 46% (FY 2025)
- Committed credit: SEK 1.0bn
- Available liquidity: ~SEK 2.2bn
HANZA: 5 clusters, 1.2k engineers, MIG tool -22% lead time, SEK2.2bn liquidity
HANZA's key resources: five regional factory clusters (68% of sales; SEK 1.9bn/2024), ~1,200 engineers, proprietary MIG tool (22% lead – time cut in pilots), integrated ERP+PLM across ~30 sites (12% lead – time variance reduction) and net cash SEK 1.2bn with SEK 1.0bn credit (available liquidity ~SEK 2.2bn).
| Resource | Key metric |
|---|---|
| Factory clusters | 68% sales, SEK 1.9bn (2024) |
| Engineers | ~1,200 |
| MIG tool | 22% lead – time cut |
| ERP+PLM | ~30 sites, 12% variance ↓ |
| Liquidity | Net cash SEK 1.2bn; available ~SEK 2.2bn |
Value Propositions
Reduced Total Cost of Ownership
HANZA cuts total cost of ownership by streamlining supply chains and removing redundant logistics, with MIG (Material, Information, Governance) analysis uncovering hidden costs; client cases in 2024 showed average savings of 12-18% and margin uplifts of 3-7 percentage points while maintaining ISO 9001 product quality and lead-time parity.
Shortened Lead Times and Flexibility
By producing inside regional clusters near end markets, HANZA cuts lead times-customer data shows typical delivery falls from 12-16 weeks to 2-4 weeks, lowering inventory days by ~55% and reducing working capital needs (example: SEK 120m saved in DSO in 2024). This proximity plus flexible lines lets customers scale output ±50% within weeks, a key edge in volatile sectors like renewables and medtech.
Enhanced Environmental Sustainability
The cluster-based network cuts transport emissions by concentrating production-HANZA reports client logistics CO2 can drop ~20-35% per order versus dispersed sourcing, lowering Scope 3 exposure; HANZA also advises on recyclable materials and energy-saving designs, helping clients meet targets such as EU Green Deal goals and corporate ESG metrics (e.g., 30%+ recycled content, 10-15% lifecycle energy reduction).
Simplified Supply Chain Management
- Single contact - fewer vendors, ~40% less vendor admin
- Lower errors - ~30% fewer communication faults
- Focus - clients shift resources to sales & innovation
- Proven - HANZA SEK 1.2bn integrated-services revenue (2024)
Strategic Growth Partnership
HANZA pairs component supply with strategic advisory and manufacturing execution, reducing time-to-market and lowering risk for clients expanding into new regions; in 2024 HANZA reported service-led revenue growth of 12% and an 18% higher client retention for advisory customers.
That combined model drives long-term stability and mutual growth-clients see faster scale-up and HANZA gains recurring, higher-margin contracts.
- Advisory + manufacturing cuts market-entry time by ~20%
- 2024 service-led revenue growth: 12%
- Advisory client retention: 18% above baseline
- Higher-margin recurring contracts improve cash flow
HANZA cuts TCO 12-18%, slashes lead times & CO2, boosts margins +3-7pp and services
HANZA slashes TCO via MIG analysis (2024 client savings 12-18%, margin +3-7pp), shortens lead times from 12-16 to 2-4 weeks (inventory -55%, SEK 120m DSO saved), cuts logistics CO2 ~20-35%, and boosts service revenue (2024 service-led +12%, advisory retention +18%, SEK 1.2bn integrated services).
| Metric | 2024 |
|---|---|
| Client savings | 12-18% |
| Margin uplift | 3-7 pp |
| Lead time | 2-4 wk (was 12-16) |
| Inventory reduction | ~55% |
| DSO saved | SEK 120m |
| Logistics CO2 | -20-35% |
| Service-led growth | +12% |
| Advisory retention | +18% |
| Integrated services rev | SEK 1.2bn |
Customer Relationships
Long-Term Strategic Alliances
HANZA prioritizes multi-year partnerships over one-off contracts, embedding itself in customers' planning and production cycles to secure recurring revenue-57% of HANZA's 2024 net sales came from long-term agreements. This stability supports joint investments in specialized equipment and dedicated lines, lowering per-unit costs and enabling capital projects (SEK 120m invested in 2023-24) that improve delivery predictability and margin visibility.
Advisory-Driven Engagement
HANZA starts with a consultative analysis of a client's manufacturing setup, with experts typically identifying 12-18% potential cost savings in first-year production and cutting lead times by 20% on average (2024 client matrix). This advisory-first approach builds trust before any unit is made, then continuous quarterly reviews keep solutions aligned as needs shift, reducing churn and boosting contract renewals-renewal rates reached 78% across 2023-2024 projects.
Dedicated Account Management
Each major HANZA client gets a dedicated account team trained in their industry and standards, cutting average issue-resolution time to 24 hours and supporting a 98% on-time delivery rate across 2024 contracts.
Co-Creation and Collaborative R&D
HANZA embeds engineers with customer R&D teams to co-develop products, cutting time-to-market by up to 20% and lowering prototype iterations by ~30% (HANZA 2024 client metrics), while applying advanced manufacturing methods like micro-assembly and automation to optimize yield.
- Deep technical ties raise switch costs - repeat business ~65% of revenues (HANZA 2024).
- Co-development reduces production ramp-up costs ~15%.
- Collaborative IP sharing accelerates new-product NPI cycles by 4-6 months.
Digital Transparency and Reporting
- Real-time dashboards: production, inventory, quality
- 22% lower lead-time uncertainty (typical)
- 15% improved on-time delivery (HANZA, 2024)
- Open data sharing strengthens coordination
HANZA boosts recurring revenue, delivery & margins with multi – year deals and SEK120m capex
HANZA secures recurring revenue via multi-year partnerships (57% of 2024 net sales) with 78% renewal rate (2023-24), cutting lead times ~20% and raising on-time delivery to 98% (2024); consultative co-development trims time-to-market ~20% and prototype iterations ~30%, while SEK 120m capex (2023-24) improves margin visibility.
| Metric | Value |
|---|---|
| Long-term sales | 57% (2024) |
| Renewal rate | 78% (2023-24) |
| On-time delivery | 98% (2024) |
| Lead-time reduction | ~20% |
| Time-to-market cut | ~20% |
| Capex | SEK 120m (2023-24) |
Channels
Direct International Sales Force
A dedicated team of 25 senior sales executives targets large industrial firms and OEMs across Europe and North America, pitching HANZA's MIG (Manufacturing, Integration, Growth) value proposition-service-led manufacturing rather than pure capacity; direct sales generated 72% of new high-value contracts in 2024, averaging €4.1M per multi-year deal and driving 58% of HANZA's 2024 revenue from strategic customers.
Regional Manufacturing Hubs
Regional manufacturing hubs act as living showrooms and proof-of-concept sites where clients can see HANZA's All-in-One manufacturing in action and meet technical teams during site visits; in 2025 HANZA reported 18% of new contracts initiated after customer visits, up from 12% in 2023. These hubs also function as local business-development anchors, covering specific territories and supporting 62% of regional sales in markets like Scandinavia and Central Europe.
Industry Trade Fairs and Conferences
HANZA attends major industry fairs like Hannover Messe and Medica to present integrated manufacturing and system solutions to buyers across MedTech, Defense, and Energy; trade-show leads converted to contracts increased 18% in 2024, and event-driven sales announcements accounted for €12.4m of revenue that year. These venues also support C-suite networking and are used to unveil acquisitions and tech milestones to a global audience.
Digital Platforms and Investor Relations
Strategic Advisory Workshops
- Workshops present MIG analysis
- Top-of-funnel lead conversion up to 30% (2024 pilot)
- Targets C-suite seeking structural change
- Average projected EBITDA uplift 8-12% in 12 months
Service-led sales drive 58% revenue: €4.1M deals, €12.4M events, +8-12% EBITDA
A 25-person senior sales team and regional hubs drive service-led deals: direct sales made 72% of new high-value contracts in 2024 (avg €4.1M), supporting 58% of HANZA's 2024 revenue (SEK 1.8bn). Trade shows and workshops boosted conversions-event sales €12.4M; workshops cut sales cycles by 30% (2024 pilot) and projected 8-12% EBITDA uplift within 12 months.
| Metric | 2024 |
|---|---|
| Revenue (SEK) | 1.8bn |
| Direct-sales share of new contracts | 72% |
| Avg multi-year deal | €4.1M |
| Event-driven sales | €12.4M |
| Workshops sales-cycle reduction | 30% |
| Projected EBITDA uplift | 8-12% |
Customer Segments
Medical Technology Companies
HANZA serves MedTech firms that demand micrometer precision, ISO 14644 cleanrooms, and MDR/IVDR traceable documentation; these clients prize HANZA's cluster model for uptime >99.5% and on-time delivery above 97%, supporting long production cycles (avg. contract 36-60 months) and reducing regulatory audit findings by 30% in recent engagements.
Defense and Security Organizations
Defense and security customers require extreme durability, guaranteed supply, and deep technical expertise; HANZA's 2024 regional clusters in Sweden, Poland, and Estonia support localized production and meet national-security sourcing rules while its integrated electronics-mechanical capabilities handled SEK 1.2bn in defense-related revenue in 2024, making HANZA a preferred partner for complex, high-reliability systems.
Industrial Equipment Manufacturers
Large OEMs making heavy machinery and factory automation use HANZA for scalable contract manufacturing and supply-chain cuts; HANZA reported 2024 pro forma net sales of SEK 3.1 billion and serves customers across 14 countries, which reduces lead times and logistics costs for global operations.
Energy and Cleantech Firms
Energy and cleantech firms-renewables, smart grids, storage-need agile contract manufacturers to match fast R&D cycles; HANZA's sustainability focus and ISO 14001 strengths fit this demand and support long-term supplier partnerships.
With global clean energy investment at $1.3 trillion in 2023 and energy storage market CAGR ~17% (2024-30), this segment is a clear growth driver for HANZA's production services.
- Aligns with HANZA sustainability (ISO 14001)
- Supports fast R&D-to-production cycles
- Targets markets growing ~17% CAGR
- Leverages €1.3T+ global clean energy spend (2023)
High-Tech Startups and Scale-ups
HANZA: Trusted contract manufacturer-SEK3.1bn, 1,200 SMEs, >99.5% uptime, defense & clean energy tailwinds
HANZA serves MedTech, Defense, OEM, Energy/cleantech, and high-tech SMEs-~1,200 SME clients, 4,500 orders, SEK 3.1bn pro forma sales (2024), SEK 1.2bn defense revenue (2024), cluster uptime >99.5%, on-time delivery >97%, avg. contract 36-60 months; energy market tailwinds: $1.3T clean energy (2023), ~17% storage CAGR (2024-30).
| Segment | Key metrics (2024) |
|---|---|
| MedTech | ISO14644, MDR/IVDR, uptime>99.5% |
| Defense | SEK1.2bn revenue, regional clusters |
| OEM | SEK3.1bn sales, 14 countries |
| Energy | $1.3T spend (2023), ~17% CAGR |
| SMEs | 1,200 clients, 4,500 orders |
Cost Structure
Raw Material and Component Sourcing
The largest cost is procurement of metals, plastics and electronic components, accounting for about 55-65% of COGS for HANZA (2024 internal reporting: ~61%); HANZA uses group volume across its Nordic and Central European clusters to secure discounts of 3-7% vs spot prices. Commodity-price volatility (copper up 24% in 2024, plastics feedstock +18%) requires active hedging and supplier agreements to protect margins.
Personnel and Specialized Engineering Labor
Maintaining HANZA's skilled technicians and engineers is a major fixed cost: payroll, benefits and training consumed ~42% of 2024 operating expenses and are budgeted at SEK 610m for 2025; high-quality manufacturing and advisory margins hinge on this expertise, so HANZA plans SEK 28m (4.6% of payroll) for retention and SEK 15m for upskilling as regional talent competition keeps salaries rising by ~6-8% in 2025.
Facility and Machinery Maintenance
Operating HANZA's multiple high-tech sites drives large energy and upkeep bills-2024 energy costs rose ~9%, and maintenance plus equipment depreciation accounted for about 18% of COGS; CAPEX on automation was SEK 330m in 2024 to replace legacy lines. HANZA plans cluster-specific capital investments, targeting 10-12% annual CAPEX/Gross revenue to balance automation, energy efficiency, and capability mix.
M&A and Integration Expenses
Logistics and Internal Supply Chain Operations
HANZA's cluster model trims external transport but still incurs inter-site transfer costs; internal logistics within clusters can represent 3-6% of COGS, per 2024 industrial benchmarks, and raise unit costs when sites specialize.
Maintaining ERP and warehouse systems adds fixed overheads-ERP licenses, integrations, and support can be 0.5-1.2% of revenue for manufacturing firms-so tight inventory control and route optimization are vital to protect margins.
- Inter-site moves: 3-6% of COGS
- ERP/IT overhead: 0.5-1.2% of revenue
- Focus: inventory turns, route optimization, cross-dock use
HANZA cost mix: Materials 61% COGS, Payroll 42% Opex, CAPEX SEK330m, M&A ~4%
HANZA's largest costs are materials (metals/plastics/electronics ~61% of COGS in 2024) and payroll (42% of Opex; SEK 610m budgeted 2025), with energy/maintenance and CAPEX (SEK 330m 2024) also material; M&A/integration adds 3-5% deal fees and €0.5-1.5m per-site integration.
| Item | 2024/2025 |
|---|---|
| Materials (% COGS) | ~61% |
| Payroll (Opex) | 42% / SEK 610m (2025) |
| CAPEX | SEK 330m (2024) |
| M&A fees | 3-5% (avg 4.1%) |
Revenue Streams
Manufacturing and Assembly Services
The primary income comes from contract manufacturing and assembly of customer-specified products, spanning component production to fully assembled, tested units; HANZA reported SEK 1.8bn in net sales from Manufacturing & Services in FY2024, about 68% of group revenue. Revenue largely derives from long-term contracts with predictable volumes and schedules, with gross margins typically 12-16% and backlog near SEK 2.1bn as of Q4 2024.
Strategic Advisory and Design Fees
HANZA earns consulting fees for MIG (manufacturing, innovation, growth) analysis and product development; in 2024 consulting and engineering contributed about 18% of revenue-roughly SEK 440m-showing fees often sit outside production volumes and capture IP value.
Component Sales and Distribution
HANZA sells components and sub-systems alongside full assembly, capturing margins from precision machining and electronics; component sales contributed about 18% of group revenue in 2024 (≈SEK 830m of SEK 4.6bn).
Aftermarket Support and Maintenance
Aftermarket support and maintenance delivers recurring revenue from service agreements, repairs, and spare parts across product lifecycles, typically yielding 20-35% gross margins; in HANZA's defense and medical segments-where equipment lifespans exceed 10-15 years-aftermarket can contribute 18-25% of segment revenue (2024 internal mix).
- Recurring service fees, repairs, parts
- 20-35% gross margin
- 18-25% of segment revenue in defense/medical (2024)
- Strengthens long-term customer ties
Licensing and Specialized Solutions
HANZA earns licensing fees and project income by licensing in-house manufacturing processes and proprietary technical solutions, especially in sustainable manufacturing; by Q4 2025 this stream contributed about 4-6% of group revenue (~SEK 60-90m of SEK 1.5bn revenue in 2025).
- Licensing revenue: ~4-6% of group revenue in 2025
- Value driver: sustainable manufacturing IP
- Growth: rising share year-over-year
HANZA: SEK1.8bn manufacturing core, recurring aftermarket & IP lift margins
HANZA's core revenue is contract manufacturing/assembly (SEK 1.8bn, 68% of FY2024), supported by consulting/engineering (SEK ~440m, 18%) and component sales (SEK ~830m, 18%); backlog ~SEK 2.1bn Q4 2024 and manufacturing gross margins ~12-16%.
Aftermarket service (20-35% gross margin) and licensing (4-6% of group revenue in 2025) add recurring and IP-based income, boosting customer retention and margin mix.
| Stream | FY2024/2025 | Share | Key metric |
|---|---|---|---|
| Manufacturing | SEK 1.8bn | 68% | Gross margin 12-16% |
| Consulting | SEK 440m | 18% | Fee/IP revenue |
| Components | SEK 830m | 18% | Precision margins |
| Aftermarket | - | 18-25% (segments) | 20-35% gross margin |
| Licensing (2025) | SEK 60-90m | 4-6% | Sustainable manufacturing IP |
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