{"product_id":"grupoherdez-business-model-canvas","title":"Grupo Herdez Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez Business Model Canvas: Editable Blueprint for Growth, Margin Discipline \u0026amp; Brand Strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGain a clear view of Grupo Herdez's business model with a focused Business Model Canvas that maps its value proposition, key customer segments, distribution channels, strategic partnerships, revenue drivers, and cost structure-helping you understand how the company builds brand trust, monetizes its portfolio, and sustains performance in Mexico and the U.S.; download the full Word\/Excel canvas for a practical, editable reference for investors, consultants, and founders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcCormick and Company Joint Venture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-standing joint venture with McCormick and Company lets Grupo Herdez command ~60% of Mexico's retail spice, tea, and mayonnaise segments, combining McCormick's global R\u0026amp;D and lean manufacturing practices with Herdez's nationwide distribution of 20,000+ retail outlets. As of 2025 this alliance drives ~25% of Herdez's COGS efficiency gains and funds product launches that delivered 8% revenue growth in those categories in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMegaMex Foods Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMegaMex Foods, a 50-50 joint venture between Grupo Herdez and Hormel Foods, is Herdez's main channel into the US, generating roughly $500m in retail sales in 2024 and growing ~8% YoY; it markets Wholly Guacamole, Herdez salsas, and other Mexican foods to capture a Hispanic and mainstream US market projected to reach $38bn in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Producers and Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHerdez secures raw materials via long-term contracts with Mexican farmers-supplying roughly 60% of tomatoes and 55% of chiles used in 2024-plus technical assistance and food-safety audits; by 2025 these programs added regenerative-agriculture pilots covering ~12,000 hectares to cut water use 18% and lower yield volatility, protecting supply and reducing procurement cost swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarilla Group Alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Barilla alliance lets Grupo Herdez lead Mexico's pasta market by pairing Barilla's Italian recipe and brand strength with Herdez's 2024 local manufacturing capacity (≈120 kt\/year) and distribution reach; together they market Barilla and Yemina, capturing premium and value segments and supporting Herdez's pasta category share (≈38% in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManufacturing capacity ~120 kt\/year\u003c\/li\u003e\n\u003cli\u003ePasta market share ~38% (2024)\u003c\/li\u003e\n\u003cli\u003eBrands: Barilla (premium), Yemina (value)\u003c\/li\u003e\n\u003cli\u003eCombined marketing and distribution nationwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Wholesale Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic collaborations with Walmart, Soriana, and OXXO secure shelf space for Grupo Herdez, which sold MXN 21.4 billion in 2024, with retailers accounting for ~65% of channel revenue.\u003c\/p\u003e\n\u003cp\u003eThese partners use integrated logistics, joint promotions, and shared demand forecasts to raise volume and cut stockouts; collaborative planning reduced Herdez's retail OOS rate to ~3% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWalmart, Soriana, OXXO: ~65% channel share\u003c\/li\u003e\n\u003cli\u003e2024 revenue: MXN 21.4 billion\u003c\/li\u003e\n\u003cli\u003eOOS rate: ~3% after integration\u003c\/li\u003e\n\u003cli\u003eJoint promos boost category sales double-digits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez: JV-led dominance-$500M US sales, 60% spice share, MXN21.4bn 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez leverages joint ventures (McCormick, MegaMex\/Hormel, Barilla) and long-term farmer contracts to secure market-leading share (≈60% spices\/condiments, ≈38% pasta) and US retail sales (~$500m, 2024), cutting COGS volatility (≈25% of efficiency gains) and lowering OOS to ~3% while driving MXN 21.4bn revenue in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey 2024\/25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMcCormick\u003c\/td\u003e\n\u003ctd\u003eJV, R\u0026amp;D \u0026amp; mfg\u003c\/td\u003e\n\u003ctd\u003e≈60% MX spice\/condiment share; 8% rev growth (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMegaMex\/Hormel\u003c\/td\u003e\n\u003ctd\u003eUS distribution\u003c\/td\u003e\n\u003ctd\u003e$500m US retail sales (2024); ~8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBarilla\u003c\/td\u003e\n\u003ctd\u003eBrand \u0026amp; pasta mfg\u003c\/td\u003e\n\u003ctd\u003eCapacity ≈120 kt\/yr; pasta share ≈38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarmers\u003c\/td\u003e\n\u003ctd\u003eRaw supply\u003c\/td\u003e\n\u003ctd\u003e~60% tomatoes, 55% chiles; 12,000 ha regen pilots (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003eShelf \u0026amp; promos\u003c\/td\u003e\n\u003ctd\u003eWalmart\/Soriana\/OXXO ≈65% channel; MXN 21.4bn rev (2024); OOS ≈3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Grupo Herdez detailing customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure and customer relationships, aligned with real-world operations and competitive advantages to aid presentations, investor discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Grupo Herdez's business model with editable cells, condensing its consumer-packaged goods strategy, distribution network, and brand portfolio into a single, shareable snapshot for quick review and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood Processing and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez runs 14 production plants across Mexico for canning, bottling and packaging, investing MXN 1.2 billion in automation and industrial tech since 2020 to boost throughput and food-safety compliance.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 processes cut water use by 18% and energy by 12%, lowering COGS per ton and supporting FY2024 sustainability targets tied to a 7% decline in manufacturing waste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez spends ~MXN 1.1 billion on marketing (2024), investing in multi-channel ad campaigns, social media engagement, and seasonal promos tied to Mexican traditions to protect equity in Herdez, Del Fuerte, and Doña María; these efforts aim to sustain the brands' combined NPS uplift (~+8 points) and protect retail price premiums of ~6-9% versus private labels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez invests R\u0026amp;D to track shifts to healthier, convenient foods; in 2024 R\u0026amp;D-related capex rose 12% to MXN 120m, targeting low-sodium, organic and plant-based lines while preserving traditional flavors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez runs a multi-tier distribution network from rural suppliers to urban retailers, combining refrigerated logistics for NutriSano\/Nutrisa and Moyo ice cream and dry-chain for canned goods; in 2024 cold-chain investments cut spoilage by ~12% and saved MXN 45m in logistics costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRural-to-urban reach across 1,200 municipalities\u003c\/li\u003e\n\u003cli\u003eDedicated cold fleet ~320 units\u003c\/li\u003e\n\u003cli\u003eWarehouse utilization ~88% (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics costs ~9.5% of revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisitions and Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgrupo herdez pursues strategic acquisitions of complementary food and beverage brands requiring rigorous financial modeling legal commercial due diligence post-deal integration to capture cost revenue synergies in closed deals adding annual sales targeted margin uplift within months.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eAcquisition aim: portfolio diversification and market share\u003c\/li\u003e\n\u003cli\u003eKey steps: valuation, due diligence, integration plan\u003c\/li\u003e\n\u003cli\u003eTargets: MXN 1.2bn incremental sales (2024), 5-8% margin uplift\u003c\/li\u003e\n\u003cli\u003eSuccess metric: synergy realization and long-term shareholder value\u003c\/li\u003e\n\n\u003c\/pgrupo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez boosts efficiency and growth with MXN 2.3bn investments, cuts water 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez operates 14 plants, invested MXN 1.2bn in automation (since 2020), cut water use 18% and energy 12% by late 2025, spent MXN 1.1bn on marketing (2024), increased R\u0026amp;D capex to MXN 120m (2024), and closed acquisitions adding MXN 1.2bn sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation spend\u003c\/td\u003e\n\u003ctd\u003eMXN 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater use cut\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy cut\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D capex (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisition sales (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Grupo Herdez Business Model Canvas-not a mockup or sample-and reflects the exact file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you'll get this same ready-to-use document, fully formatted and editable for presentation or analysis in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez owns top Mexican food brands like Herdez, McCormick Mexico, and Del Fuerte, a heritage portfolio driving stable demand and premium pricing; brand equity helped deliver MXN 22.4 billion revenue in 2024 and supports gross margins near 33%-a strong barrier to entry through multi-generation loyalty and category leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez operates a distribution network of 12 regional centers and ~1,800 owned vehicles that serve over 90% of Mexican retail outlets, supporting annual sales channels that generated MXN 19.3 billion in 2024. The network includes certified cold-chain facilities for frozen yogurt and ice cream, cutting spoilage and ensuring 48-72 hour shelf freshness, a key asset for maintaining service levels and reducing logistics-driven write-offs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing Facilities and Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez operates five state-of-the-art production plants across Mexico with modern canning and processing lines; capacity exceeded 220,000 tonnes in 2024 and cut average lead times by 12% versus 2020. Plants sit within 150 km of key suppliers or markets to lower transport spend; 2024 capex totaled MXN 520 million to upgrade automation and maintain compliance with BRC and FSSC 22000 standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA skilled workforce-from food scientists and engineers to marketing and logistics specialists-drives Grupo Herdez's operational excellence; payroll and training costs were ~MXN 1.2 bn in FY2024, reflecting investment in talent retention and efficiency.\u003c\/p\u003e\n\u003cp\u003eThe company runs targeted development programs (3,400 employees trained in 2024), preserving institutional knowledge of the Mexican consumer market, a key competitive advantage supporting 2024 domestic revenue of MXN 18.6 bn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePayroll\/training ~MXN 1.2 bn (FY2024)\u003c\/li\u003e\n\u003cli\u003e3,400 employees trained in 2024\u003c\/li\u003e\n\u003cli\u003eDomestic revenue MXN 18.6 bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Strength and Credit Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez reported MXN 14.2 billion in revenue and MXN 1.1 billion in operating cash flow for FY 2024, giving it a solid balance sheet to fund capex and acquisitions.\u003c\/p\u003e\n\u003cp\u003eAccess to local and international debt and equity markets-including a MXN 2.5 billion syndicated loan secured in 2023-helps manage leverage and support sustainability investments amid economic volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY24 revenue MXN 14.2B\u003c\/li\u003e\n\u003cli\u003eFY24 operating cash flow MXN 1.1B\u003c\/li\u003e\n\u003cli\u003e2023 syndicated loan MXN 2.5B\u003c\/li\u003e\n\u003cli\u003eSupports capex, M\u0026amp;A, sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket-leading FMCG portfolio: MXN22.4B revenue, 220k t capacity, robust OCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: strong brand portfolio (Herdez, McCormick Mexico, Del Fuerte) driving MXN 22.4B revenue and ~33% gross margin (2024); 12 regional centers, ~1,800 vehicles covering 90% of Mexican outlets; five plants capacity 220,000 tonnes, MXN 520M capex (2024); payroll\/training MXN 1.2B, 3,400 trained; FY24 OCF MXN 1.1B; MXN 2.5B syndicated loan (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 22.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~33%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003ctd\u003e12 centers, ~1,800 vehicles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e220,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 520M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayroll\/training\u003c\/td\u003e\n\u003ctd\u003eMXN 1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrained employees (2024)\u003c\/td\u003e\n\u003ctd\u003e3,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOCF (FY24)\u003c\/td\u003e\n\u003ctd\u003eMXN 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndicated loan (2023)\u003c\/td\u003e\n\u003ctd\u003eMXN 2.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthentic Mexican Flavor and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez delivers authentic Mexican flavor via high-quality, convenient packaged foods using traditional recipes and local ingredients, driving trust and cultural connection; its international sales grew 12% in 2024, with U.S. exports targeting the 12m-15m Mexican diaspora.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Quality and Food Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez enforces ISO 22000 and HACCP across its plants, cutting quality incidents to under 0.5% in 2024 and helping maintain net margin stability (2024 gross margin 29.8%). This consistent safety and transparent sourcing-over 65% of key ingredients traced to certified suppliers-reinforce Hecho con Amor and drive repeat purchase rates above 70%, anchoring long-term consumer trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHerdez simplifies meals for busy families with shelf-stable canned vegetables and ready-to-use sauces that preserve flavor and nutrients, driving repeat purchases-these categories accounted for about 28% of Grupo Herdez's MXN 27.3 billion 2024 sales (annual report 2024). Wide distribution-~110,000 points of sale in Mexico across supermarkets, convenience stores and mom‑and‑pop shops-ensures product availability and boosts category penetration and velocity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Portfolio for Every Occasion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez offers products from staples (pasta, beans) to indulgences (ice cream, jams), covering breakfast to dessert and capturing more daily spend; in 2024 packaged-food sales grew 6.2% YoY, helping Herdez report MXN 22.8 billion revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThat portfolio mix reduces risk: weaker category trends (e.g., 2023 canned-soup decline) offset by growth in snacks and frozen desserts, keeping margin stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWide occasions: breakfast, lunch, dinner, snacks\u003c\/li\u003e\n\u003cli\u003e2024 revenue: MXN 22.8 billion\u003c\/li\u003e\n\u003cli\u003e2024 packaged-food growth: 6.2% YoY\u003c\/li\u003e\n\u003cli\u003ePortfolio hedges category volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommitment to Sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgrupo herdez in ties esg to sales growth: of consumers say influences food purchases and reported a revenue uplift linked sustainability-branded skus the company highlights water-saving waste diversion at key plants social programs brand storytelling win conscious buyers.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e34% of consumers: ESG affects purchase decisions (2025)\u003c\/li\u003e\n\u003cli\u003e6.2% revenue uplift from sustainability SKUs (2024)\u003c\/li\u003e\n\u003cli\u003e25% waste diversion rate at major plants\u003c\/li\u003e\n\u003cli\u003eWater-saving initiatives across supply chain\u003c\/li\u003e\n\u003cli\u003eSocial welfare programs tied to brand campaigns\u003c\/li\u003e\n\n\u003c\/pgrupo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez: Authentic Mexican Foods, MXN22.8B 2024 Revenue \u0026amp; 12% Intl Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez delivers trusted, authentic Mexican foods-65%+ traceable ingredients, ISO 22000\/HACCP safety (incidents \u0026lt;0.5% in 2024), and wide availability (~110,000 POS)-driving 2024 packaged-food revenue MXN 22.8B (+6.2% YoY) and 12% international sales growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaged-food revenue\u003c\/td\u003e\n\u003ctd\u003eMXN 22.8B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaged growth\u003c\/td\u003e\n\u003ctd\u003e+6.2% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational sales growth\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoints of sale\u003c\/td\u003e\n\u003ctd\u003e~110,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngredient traceability\u003c\/td\u003e\n\u003ctd\u003e65%+ certified suppliers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuality incidents\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.5% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG influence\u003c\/td\u003e\n\u003ctd\u003e34% consumers (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability SKU uplift\u003c\/td\u003e\n\u003ctd\u003e+6.2% revenue effect (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Loyalty through Tradition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez builds brand loyalty by positioning Herdez, Doña María and McCormick as staples of the Mexican family kitchen, using campaigns tied to family values and holidays to sustain multi‑generational bonds; NielsenIQ data (2024) shows Herdez brands held ~28% value share in Mexican grocery sauces and canned goods, supporting higher retention. This emotional tie lowers price sensitivity-Herdez's premium product lines saw only a 1.8% volume decline when market prices rose 5% in 2023, versus 4.6% for private labels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement and Social Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHerdez targets younger consumers via lively social media and digital recipes, posting over 2,000 pieces of content annually across Instagram, TikTok and YouTube and reaching ~6.5 million followers in 2025; engagement rates average 3.2% vs. industry 1.8%. \u003c\/p\u003e\n\u003cp\u003eThese channels share cooking tips and sustainability updates, collect real-time feedback-over 45,000 direct comments\/messages in 2025-and inform product tweaks that reduced time-to-market by 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Feedback Loops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDedicated consumer channels (call centers, social media, and a 24\/7 web portal) let Grupo Herdez resolve ~85% of complaints within 48 hours, sustaining a Net Promoter Score near 45 in 2024 and limiting product-return costs to under 1.2% of food-sales revenue (2024). Feedback from these interactions feeds R\u0026amp;D and led to three reformulations and two SKUs launched in 2024, reinforcing a transparent, customer-focused image.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Retail Activations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez leverages Nutrisa loyalty and membership rewards-over 1.2 million members as of Dec 2025-to boost repeat purchases and average basket value (≈+12% vs non-members in 2024).\u003c\/p\u003e\n\u003cp\u003eIn-store activations and sampling drive brand trial; 2024 pilots recorded a 9% conversion from sample to purchase and a 15% uplift in foot traffic during promotion weeks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M Nutrisa members (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e+12% basket value for members (2024)\u003c\/li\u003e\n\u003cli\u003e9% sample-to-purchase conversion (2024)\u003c\/li\u003e\n\u003cli\u003e15% foot-traffic uplift during activations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFor institutional and wholesale clients, Grupo Herdez offers tailored support-supply chain integration and category management-that improved retail shelf fill to 98% in 2024 and helped channel sales grow 6.5% YoY.\u003c\/p\u003e\n\u003cp\u003eMaintaining professional, efficient partnerships ensures optimal placement and promotion, driving mutual growth targets: retail revenue contribution rose to 42% of consolidated sales in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored supply chain integration\u003c\/li\u003e\n\u003cli\u003eCategory management services\u003c\/li\u003e\n\u003cli\u003e98% shelf fill (2024)\u003c\/li\u003e\n\u003cli\u003e6.5% channel sales growth (2024)\u003c\/li\u003e\n\u003cli\u003eRetail = 42% of sales (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez: Loyalty-driven growth - 1.2M Nutrisa members, +12% basket uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez keeps customers via emotional branding, fast digital feedback, loyalty programs and B2B services-Nutrisa 1.2M members (Dec 2025), +12% basket value (2024), NPS ~45 (2024), 85% complaints solved \u0026lt;48h, 98% shelf fill (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNutrisa members\u003c\/td\u003e\n\u003ctd\u003e1.2M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasket uplift\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e~45 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComplaints resolved\u003c\/td\u003e\n\u003ctd\u003e85% \u0026lt;48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShelf fill\u003c\/td\u003e\n\u003ctd\u003e98% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Trade Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSupermarkets and hypermarkets such as Walmart de México y Centroamérica, Chedraui, and La Comer drive the bulk of Grupo Herdez's packaged-goods volume, accounting for roughly 60% of retail sales in 2024 and enabling nationwide reach for SKUs across 3,000+ modern outlets; these channels showcase the full portfolio and support large-scale promotions that can lift monthly category sales by 15-25%. Sophisticated logistics, EDI\/data sharing, and joint category-forecasting agreements with key retailers cut out-of-stock days by ~20% and improve promo ROI by double digits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Trade and Mom-and-Pops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl canal tradicional sigue siendo clave: más del 60% de los mexicanos compra en tienditas y bodegas, y Grupo Herdez mantiene cobertura mediante una red secundaria de distribución con ~12,000 puntos de venta atendidos (2024), asegurando disponibilidad de sus productos básicos en zonas rurales y barrios de bajos ingresos para sostener penetración y volumen de ventas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Retail Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough brands like nutrisa and moyo grupo herdez operates owned retail outlets-mostly mall locations-giving a direct consumer channel immediate-consumption sales yogurt smoothies these stores contributed an estimated mxn billion revenue in boosting gross margins by percentage points versus wholesale through tighter brand control pricing.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Last-Mile Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025 Grupo Herdez doubled online sales share to about 12% of revenues, expanding listings on Amazon, Mercado Libre, and top grocery apps to reach urban shoppers favoring e-grocery; direct-to-consumer storefronts now drive higher-margin bundle SKUs and same- or next-day shipping in major metros.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales ~12% of revenue (2025)\u003c\/li\u003e\n\u003cli\u003ePresence on Amazon, Mercado Libre, major grocery apps\u003c\/li\u003e\n\u003cli\u003eD2C bundles raise AOV by ~18%\u003c\/li\u003e\n\u003cli\u003eSame\/next-day last-mile in key metros\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Institutional Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHerdez supplies bulk products and specialized ingredients to restaurants, hotels and industrial kitchens, leveraging its quality reputation to grow in Mexico's out-of-home food market, which reached MXN 1.2 trillion in 2024 and grew ~6% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDedicated B2B sales teams tailor volumes, SKUs and packaging for chefs and operators; in 2024 Foodservice accounted for ~14% of Grupo Herdez's sales, supporting margin stability through scale contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets restaurants, hotels, industrial kitchens\u003c\/li\u003e\n\u003cli\u003eOffers bulk SKUs and chef-grade ingredients\u003c\/li\u003e\n\u003cli\u003e2024 out-of-home market: MXN 1.2 trillion, +6% YoY\u003c\/li\u003e\n\u003cli\u003eFoodservice ≈14% of Grupo Herdez 2024 sales\u003c\/li\u003e\n\u003cli\u003eDedicated sales teams for volume \u0026amp; packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnicanal líder: supermercados 60%, online 12% y foodservice 14% impulsan crecimiento\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupermercados e hipermercados ~60% ventas retail (2024); cobertura 3,000+ tiendas; promos suben ventas 15-25%. Canal tradicional ~12,000 puntos (2024) sostiene penetración. Tiendas propias ~450, ingresos MXN 1.2bn (2024), margen +4-6 pp. Ventas online 12% (2025); D2C aumenta AOV +18%. Foodservice ≈14% ventas (2024); mercado OOH MXN 1.2tn, +6% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCanal\u003c\/th\u003e\n\u003cth\u003eClave\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupermercados\u003c\/td\u003e\n\u003ctd\u003e3,000+ tiendas, promos +15-25%\u003c\/td\u003e\n\u003ctd\u003e~60% retail (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanal tradicional\u003c\/td\u003e\n\u003ctd\u003e12,000 puntos\u003c\/td\u003e\n\u003ctd\u003eCobertura 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTiendas propias\u003c\/td\u003e\n\u003ctd\u003e~450, margen +4-6 pp\u003c\/td\u003e\n\u003ctd\u003eMXN 1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline\/D2C\u003c\/td\u003e\n\u003ctd\u003eAmazon, Mercado Libre, apps\u003c\/td\u003e\n\u003ctd\u003e12% ventas (2025), AOV +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003eContratos escala, SKUs bulk\u003c\/td\u003e\n\u003ctd\u003e≈14% ventas; OOH MXN 1.2tn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Mexican Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary segment is middle and lower-income Mexican households that buy Herdez for affordable, high-quality staples; they value price, nutrition, and authentic flavors for daily meals, accounting for roughly 70% of retail volume and supporting Herdez's scale-Grupo Herdez reported MXN 18.4 billion revenue in 2024, driven largely by mass-market SKUs with double-digit market share in sauces and canned foods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-Conscious Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHerdez targets health-conscious consumers-growing 18% in Mexico from 2019-2024-to them via organic lines, Nutrisa's low-sugar\/snack offerings, and reformulated classics with reduced sodium. These consumers pay premiums: Herdez reported a 7% price premium on health-labeled SKUs in 2024, driving a 12% sales mix increase for health products that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Mexican Diaspora in the U.S.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough the MegaMex joint venture, Grupo Herdez targets roughly 36 million people of Mexican descent in the U.S., a segment that drove Hispanic food sales growth of about 8% in 2024 and shows high brand loyalty and preference for nostalgic flavors; MegaMex posted estimated retail sales near $1.2 billion in 2024, underscoring this market's value. Capturing this diaspora is central to Grupo Herdez's international growth strategy and supports cross-border revenue diversification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYoung Urban Professionals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp urban professionals value convenience speed and modern brands preferring ready-to-eat meals on-the-go snacks herdez targets them via e-commerce packaging trendy lines like moyo which contributed to a revenue uplift in snacking portfolio\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh digital use: 78% active on social media (2024 Mexico digital report)\u003c\/li\u003e\n\u003cli\u003ePreference: 64% buy ready-to-eat weekly (Nielsen 2023 FMCG)\u003c\/li\u003e\n\u003cli\u003eSustainability matters: 55% willing to pay +5% for green claims (2024 survey)\u003c\/li\u003e\n\u003cli\u003eHerdez channel: e‑commerce sales grew 28% YoY in 2024\u003c\/li\u003e\n\u003cli\u003eBrand impact: Moyo drives younger share of market up 3 pts in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Foodservice Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInstitutional and foodservice clients-professional kitchens, caterers, and restaurant chains-buy Herdez in bulk for consistent, high-quality ingredients and value reliability, logistics, and technical support; in 2024 Herdez reported institutional sales growth of ~6%, contributing roughly 12% of total revenues (Mex$18.5bn FY2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBulk volumes: steady contracts with 1,200+ accounts (2024)\u003c\/li\u003e\n\u003cli\u003eReliability: 98% on-time delivery rate (2024)\u003c\/li\u003e\n\u003cli\u003eSupport: dedicated B2B technical team, 24\/7\u003c\/li\u003e\n\u003cli\u003eRevenue mix: diversifies from retail, ~12% of sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMXN18.4bn mass retail leader: health premium, US$1.2bn MegaMex, +28% e‑comm\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrimary: 70% retail volume from middle\/lower‑income Mexican households; 2024 revenue MXN 18.4bn. Health-conscious: 12% sales mix for health SKUs; 7% price premium (2024). U.S. diaspora via MegaMex: est. retail sales US$1.2bn (2024). Young urban: e‑commerce +28% YoY (2024); Moyo +3 pts share. Institutional: ~12% revenue, 98% OTDR, 1,200+ accounts (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass retail\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ share\u003c\/td\u003e\n\u003ctd\u003eMXN 18.4bn; 70% vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003eSales mix \/ premium\u003c\/td\u003e\n\u003ctd\u003e12%; +7% price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMegaMex (US)\u003c\/td\u003e\n\u003ctd\u003eRetail sales\u003c\/td\u003e\n\u003ctd\u003eUS$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoung urban\u003c\/td\u003e\n\u003ctd\u003eE‑commerce \/ brand\u003c\/td\u003e\n\u003ctd\u003e+28% e‑comm; Moyo +3 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ ops\u003c\/td\u003e\n\u003ctd\u003e12% rev; 98% OTDR; 1,200+ acct\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Commodity Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRoughly 40-50% of Grupo Herdez's 2024 COGS was raw agricultural inputs-vegetables, grains, oils, proteins-costs that rose ~12% YoY due to commodity price swings and extreme weather in 2023-24; supply shocks added volatility to margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Operational Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManufacturing and operational expenses for Grupo Herdez include large outlays for labor, energy, water, and plant maintenance; in 2024 Grupo Herdez reported cost of sales of MXN 21.4 billion, with energy and labor pressures driving margin compression. Continuous investment in efficiency-capex of MXN 1.1 billion in 2024-targets reduced utility spend and automation to offset Mexican wage inflation (≈5-7% in 2023-24) and rising compliance and food-safety costs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpacross grupo herdez cost structure logistics and distribution are major drivers: transport across mexico exports raised fuel fleet maintenance to about of cogs in with price volatility adding material risk. cold chain for the ice cream division costs roughly more per sku than dry-goods due refrigerated trucks energy so continual route-planning higher load factors targeted cut unit delivery by annually.\u003e\n\u003c\/pacross\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Trade Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez spends heavily on advertising, promotions, and slotting fees-about MXN 1.2-1.4 billion in 2024 (≈US$70-80m)-to protect shelf space and brand share versus competitors and private labels.\u003c\/p\u003e\n\u003cp\u003eMarketing is shifting to digital: ~30% of the 2024 marketing budget went to digital channels, improving targeting and ROI while reducing TV spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend ~MXN 1.2-1.4B\u003c\/li\u003e\n\u003cli\u003eSlotting fees and trade promotions core to shelf presence\u003c\/li\u003e\n\u003cli\u003eDigital ~30% of budget in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch, Development, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eR\u0026amp;D costs cover labs, food scientists, and market studies; Grupo Herdez spent MXN 210 million on R\u0026amp;D and innovation in FY 2024 (about 0.9% of net sales) to keep products relevant amid shifting diets.\u003c\/p\u003e\n\u003cp\u003eExpenses also include sustainable packaging and greener production-capital projects of MXN 120 million in 2024 targeted reduced plastic use and 15% lower CO2 per ton by 2026.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMXN 210M R\u0026amp;D FY2024 (0.9% sales)\u003c\/li\u003e\n\u003cli\u003eMXN 120M sustainability CAPEX 2024\u003c\/li\u003e\n\u003cli\u003eTarget: -15% CO2\/ton by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez 2024: MXN21.4B COGS, rising input costs, capex \u0026amp; sustainability push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez 2024 costs: COGS MXN 21.4B (40-50% raw inputs; inputs +12% YoY), capex MXN 1.1B, marketing MXN 1.2-1.4B (digital 30%), R\u0026amp;D MXN 210M (0.9% sales), sustainability capex MXN 120M (-15% CO2\/ton by 2026), logistics 18-22% of COGS; targeted delivery cost cut 8-12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003eMXN 21.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInputs\u003c\/td\u003e\n\u003ctd\u003e40-50% (↑12% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eMXN 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eMXN 1.2-1.4B (30% digital)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eMXN 210M (0.9% sales)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability CAPEX\u003c\/td\u003e\n\u003ctd\u003eMXN 120M (-15% CO2\/ton by 2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e18-22% of COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSale of Canned and Packaged Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core revenue comes from high-volume sales of sauces, vegetables, beans, and pasta to retail and wholesale clients, which generated MXN 28.4 billion in net sales for Grupo Herdez in fiscal 2024, providing stable cash flow that underpins margins; pricing is managed to balance volume growth and margin protection, with gross margin around 28% in 2024 while promotional spend averaged 6% of sales to defend share in a competitive market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpulse and Frozen Yogurt Retail Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue comes from direct retail at Nutrisa and Moyo stores, selling frozen yogurt, ice cream and health supplements; in 2025 retail margins ran ~18-25% vs ~8-12% for Grupo Herdez's wholesale food lines, giving higher gross profit per sale. Sales are cash-heavy and driven by mall foot traffic and seasonality-Q2-Q3 sales can rise 30-45% year-on-year, and retail outlets contributed about 12% of consolidated revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Sales and Royalties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue comes from exports and Grupo Herdez's share of profits in international JVs like MegaMex (US-based), which contributed about US$160-170m in combined U.S. sales in 2024 and helped Herdez report ~US$210m in international revenue that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Venture Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa significant share of grupo herdez net income in came from equity earnings joint ventures notably its mccormick jv and the barilla partnership which contributed roughly mxn million group stabilized margins by avoiding full operational costs.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eEquity JV income ≈ MXN 850m in 2024\u003c\/li\u003e\u003cli\u003e~12% of 2024 net income\u003c\/li\u003e\u003cli\u003eProfits without full operating burden\u003c\/li\u003e\u003cli\u003eImproves profit stability and diversification\u003c\/li\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Industrial Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRevenue from long-term supply agreements with restaurant chains, hotels and institutions provides Grupo Herdez with large-volume, predictable demand versus retail; in 2024 institutional sales grew ~8%, supported by Mexico's out-of-home dining recovery where foodservice spending rose 6.5% YoY to MXN 420 billion (INEGI, 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts = stable volume and cash flow\u003c\/li\u003e\n\u003cli\u003e2024 institutional sales +8% year-on-year\u003c\/li\u003e\n\u003cli\u003eMexico foodservice spend MXN 420B in 2024 (INEGI)\u003c\/li\u003e\n\u003cli\u003eKey growth lever as out-of-home dining expands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez 2024: MXN28.4B sales, 28% gross margin, strong JVs \u0026amp; US$210M intl rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez 2024: net sales MXN 28.4B; gross margin ~28%; promo spend ~6% of sales; retail (Nutrisa\/Moyo) ~12% of revenue, retail margins 18-25%, wholesale 8-12%; exports \u0026amp; JVs international revenue ~US$210M; equity JV income ≈ MXN 850M (~12% of net income); institutional sales +8% (Mexico foodservice MXN 420B, INEGI 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003eMXN 28.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquity JV income\u003c\/td\u003e\n\u003ctd\u003eMXN 850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational rev\u003c\/td\u003e\n\u003ctd\u003eUS$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357315506507,"sku":"grupoherdez-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/grupoherdez-canvas-business-model.webp?v=1779140516","url":"https:\/\/valuechainanalysis.com\/products\/grupoherdez-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}