Great-West Lifeco Value Chain Analysis
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This Great-West Lifeco Value Chain Analysis helps you quickly understand how the company creates value across support and primary activities in one practical framework. This page already shows a real preview of the actual report, so you can review the content before buying. Purchase the full version to get the complete ready-to-use analysis.
Support Activities
Firm Infrastructure
Great-West Lifeco Inc. is a holding company, so firm infrastructure is built around governance, capital allocation, solvency, and regulator ties across Canada, the United States, and Europe. Its structure supports life, health, retirement, investment, and reinsurance units, which helps move capital and manage risk at group level. In 2025, that matters because Great-West Lifeco Inc. still runs a complex multi-regulator model with billions in assets under management and administration.
Human Resource Management
Great-West Lifeco's Human Resource Management depends on actuaries, underwriters, claims specialists, advisors, investment professionals, and tech teams across Canada Life, Empower, and Putnam Investments. Retaining this talent helps protect pricing discipline and service quality in businesses serving millions of customers and members. In 2025 filings, this skill base stayed central to operating scale and execution.
Technology Development
Great-West Lifeco Inc. uses digital policy admin, retirement recordkeeping, claims processing, analytics, client portals, and cybersecurity to cut manual work and keep service steady across Canada Life, Empower, and Putnam Investments.
This tech stack matters because Empower had about US$1.8 trillion in assets under administration in 2025, so even small process gains can affect a huge book of business.
Putnam Investments also ran with US$213 billion in assets under management in 2025, which makes secure data handling and fast client access core parts of value creation.
Procurement
Great-West Lifeco procurement centers on technology vendors, professional services, data and cloud infrastructure, and outsourced administrative support. In a regulated insurance and retirement model, disciplined sourcing cuts spend, strengthens resilience, and helps standardize controls across Great-West Lifeco subsidiaries. It also reduces vendor risk by tightening service levels, security checks, and contract terms.
Great-West Lifeco's 2025 support engine spans governance, tech, and scale
Great-West Lifeco Inc. support activities in 2025 were centered on group governance, talent, technology, and sourcing. Its holding-company setup links Canada Life, Empower, and Putnam Investments, so capital, risk, and regulator controls stay coordinated across regions. Digital systems and cyber tools also help serve 1.8 trillion in assets under administration at Empower and 213 billion in assets under management at Putnam Investments.
| Support activity | 2025 data point |
|---|---|
| Empower AUA | About US$1.8 trillion |
| Putnam AUM | US$213 billion |
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Primary Activities
Inbound Logistics
Great-West Lifeco's inbound logistics centers on premium payments, employer contributions, policyholder data, underwriting files, and transfer-in retirement assets. These inputs feed its insurance, retirement, and investment platforms, helping Great-West Lifeco Inc. price risk and allocate capital across businesses that served more than 30 million customer relationships in 2025. Strong intake data also supports faster claims, cleaner recordkeeping, and better asset mix decisions.
Operations
In 2025, Great-West Lifeco Operations turned premiums, plan contributions, and assets into earnings through underwriting, policy issuance, claims adjudication, and retirement plan administration. Recordkeeping and asset management kept service costs low and drove fee income plus investment spread. This is the core engine behind its insurance and retirement platforms.
Outbound Logistics
Great-West Lifeco Inc. uses digital accounts, policy documents, benefit payments, retirement withdrawals, and investment statements to deliver value across Canada, the U.S., and Europe. In 2025, this outbound flow supports service at scale through its subsidiaries and keeps money and client data moving fast. Digital delivery also cuts paper use and shortens turnaround time for payments and statements.
It matters because outbound logistics in insurance and wealth management is really the last-mile handoff of cash and information.
Marketing and Sales
Great-West Lifeco Inc. sells through advisors, brokers, employers, workplace benefit sponsors, institutional relationships, and direct digital channels. This mix lets Great-West Lifeco Inc. serve both individual clients and large group plans, while scaling across Canada, the United States, and Europe. It also lowers dependence on any one channel and supports steady cross-sell across insurance, retirement, and asset management products.
Service
Great-West Lifeco's service work is the post-sale engine: claims handling, participant support, customer care, plan administration, and self-service tools. In insurance and retirement, fast and accurate service helps protect renewals, reduce churn, and support cross-sell because clients stay longer when trust stays high. That matters at scale: Great-West Lifeco reported CA$35.3 billion in total revenues for 2024, so small service gains can affect a very large base.
Great-West Lifeco Powers 30M+ Customer Relationships in 2025
Great-West Lifeco's primary activities in 2025 were underwriting, policy issuance, claims handling, retirement plan administration, and asset management. These operations converted premiums, employer contributions, and transfer-in assets into fee income and investment spread across insurance and retirement platforms. Digital delivery and advisor-led sales kept service fast and scaled to more than 30 million customer relationships.
| 2025 metric | Value |
|---|---|
| Customer relationships | 30 million+ |
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Great-West Lifeco Reference Sources
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Frequently Asked Questions
It shows a capital-intensive, service-led model built on recurring premiums, retirement assets, and investment fees. Great-West Lifeco Inc. operates across 3 regions and 3 named subsidiaries, so value creation depends on coordinating underwriting, recordkeeping, claims, and client service at scale across those markets every day.
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