{"product_id":"greatwestlifeco-business-model-canvas","title":"Great-West Lifeco Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat-West Lifeco: Access the concise Business Model Canvas overview\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategic framework behind Great-West Lifeco's business model-this concise Business Model Canvas shows how the company delivers financial security, serves individuals, families, and businesses across Canada, the U.S., and Europe, and generates revenue through insurance, retirement, investment, and asset management services; download the full Word\/Excel canvas for a clear, section-by-section view built for investors, advisors, and business analysts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Financial Advisor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent financial advisor networks are a primary distribution force for Canada Life and Great-West Lifeco subsidiaries, accounting for roughly 35% of Canadian retail life and wealth sales in 2024; they let Lifeco scale reach without a large salaried sales force.\u003c\/p\u003e\n\u003cp\u003eGreat-West sustains these partnerships with market-competitive commission tiers (often 50-120 bps on assets under management) and advisor tools-CRM, product training, and digital quoting-reducing acquisition cost per client by an estimated 18% vs. internal channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Reinsurance Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with global reinsurers let Great-West Lifeco manage risk and boost capital efficiency; in 2024 reinsurance recoverables supported roughly CAD 3.1 billion of statutory capital, helping maintain MCCSR-like solvency metrics across jurisdictions. These partnerships underwrite large life and health blocks, preserving solvency ratios-Great-West reported a regulatory capital buffer near 180% in 2024-and provide a safety net for long-term stability in international markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking and Institutional Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco partners with major banks and institutions to cross-sell insurance and retirement products, including white-label deals and platform integrations that embed Lifeco offerings into bank channels; these alliances helped drive 2024 third-party channel sales of CAD 3.2 billion, about 18% of consolidated premiums. By leveraging partner trust and distribution, Lifeco captures more of a customer's financial wallet-partner-sourced assets under administration reached CAD 48 billion at year-end 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with fintechs and tech providers let Great-West Lifeco roll out digital wealth tools and automated claims processing faster; in 2024 the company reported a 12% rise in digital policy interactions after platform upgrades across Canada and the US.\u003c\/p\u003e\n\u003cp\u003eThese partnerships strengthen its digital infrastructure and customer interfaces, supporting margin efficiency and competitiveness as 68% of retail clients prefer mobile\/online channels in 2024 surveys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% rise in digital policy interactions (2024)\u003c\/li\u003e\n\u003cli\u003e68% of retail clients prefer mobile\/online channels (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: wealth management, claims automation, customer UX\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Plan Sponsors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreat-West Lifeco partners with large employers to deliver group benefits and retirement plans, tapping employers as gatekeepers to over 2.5 million plan members across Canada and the U.S.; group deposits and premium flows comprised roughly 48% of 2024 consolidated revenue (CAD). Strong HR and consultant relationships drive retention-group renewal rates exceed 92% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.5M+ plan members (2024)\u003c\/li\u003e\n\u003cli\u003e48% of 2024 revenue from group lines\u003c\/li\u003e\n\u003cli\u003e92%+ group renewal rate (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian life: advisors 35%, bancassurance CAD3.2B, digital up 12%-68% prefer online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndependent advisors drive ~35% of Canadian retail sales (2024); bancassurance and institutional partners contributed CAD 3.2B (18% of premiums) and CAD 48B AUA; reinsurers supported ~CAD 3.1B of statutory capital; group benefits reach 2.5M+ members and 48% of 2024 revenue; digital upgrades lifted policy interactions 12% with 68% preferring online.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisor channel share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance sales\u003c\/td\u003e\n\u003ctd\u003eCAD 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner AUA\u003c\/td\u003e\n\u003ctd\u003eCAD 48B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReins. capital support\u003c\/td\u003e\n\u003ctd\u003eCAD 3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup members\u003c\/td\u003e\n\u003ctd\u003e2.5M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue share\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interaction rise\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline preference\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Great-West Lifeco mapping its nine blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned to its insurance, retirement, and asset-management operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Great-West Lifeco's insurance and wealth-management model with editable cells to quickly pinpoint revenue drivers, cost centers, and distribution channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderwriting and Risk Assessment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnderwriting and risk assessment price policies to balance profitability and coverage; in 2024 Great-West Lifeco reported CAD 12.1 billion of insurance premiums and used actuarial models to reserve against mortality, morbidity, and longevity shifts-reserve coverage ratio was roughly 105% at YE 2024. The firm combines actuarial science with machine learning on claims and demographic datasets to tighten pricing, reduce loss ratios (targeting \u0026lt;60%) and sustain solvency. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManaging multi-billion dollar portfolios for retail and institutional clients is central, led by Empower (which managed about $1.1 trillion in assets under administration as of Dec 31, 2024), and includes strategic asset allocation, fund selection, and continuous market monitoring to maximize returns. The aim: deliver top-quartile investment performance that matches client risk profiles and long-term goals through active and passive strategies and ongoing rebalancing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco must continuously update life, health, and retirement products to match shifting consumer needs and rules; in 2024 the company reported CAD 16.2 billion of individual and group insurance premiums, underscoring scale for product refreshes. Offering flexible investment choices and integrated health services-eg, digital wellness tied to group benefits-keeps the shelf competitive across Canada, the US and Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaims Management and Fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEfficient claims processing preserves customer trust and reduces leakage; Great-West Lifeco reported a 12% improvement in claim cycle times in 2024 after automation, cutting admin costs by an estimated CAD 45M.\u003c\/p\u003e\n\u003cp\u003eActivities include strict verification, compassionate service during claims, and workflow automation to boost beneficiary satisfaction and lower error rates by ~18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% faster cycle times (2024)\u003c\/li\u003e\n\u003cli\u003eCAD 45M estimated admin savings\u003c\/li\u003e\n\u003cli\u003e18% fewer errors post-automation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Governance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating across Canada, the US and Europe, Great-West Lifeco monitors changing solvency and reporting rules-holding CET1-equivalent capital and meeting OSFI, NAIC and Solvency II-linked standards-to keep risk-based capital ratios above regulatory minima (e.g., consolidated capital adequacy comfortably exceeding 150% of required levels in 2024).\u003c\/p\u003e\n\u003cp\u003eThis governance work prevents fines, limits litigation exposure and preserves the group's market reputation as a stable insurer with roughly CAD 1,200 billion in assets under administration (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMultijurisdictional monitoring: OSFI, NAIC, Solvency II\u003c\/li\u003e\n\u003cli\u003eMaintain capital buffers: \u0026gt;150% of required ratios (2024)\u003c\/li\u003e\n\u003cli\u003eReporting cadence: quarterly\/annual statutory and IFRS filings\u003c\/li\u003e\n\u003cli\u003eRisk control: legal, operational, market, liquidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust risk underwriting, CAD 28.3B premiums, USD 1.1T AUA-150%+ capital buffer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnderwrite, price and reserve insurance risk (CAD 12.1B premiums; reserve coverage ~105% YE2024); manage AUA\/AUM (Empower ~USD 1.1T AUA, group AUA ~CAD 1,200B 2024) with active\/passive strategies; product refresh and digital health integration (CAD 16.2B individual\/group premiums 2024); automate claims (12% faster, CAD 45M saved, 18% fewer errors); maintain \u0026gt;150% capital buffers (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance premiums\u003c\/td\u003e\n\u003ctd\u003eCAD 12.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndividual\/group premiums\u003c\/td\u003e\n\u003ctd\u003eCAD 16.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmpower AUA\u003c\/td\u003e\n\u003ctd\u003eUSD 1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets under admin\u003c\/td\u003e\n\u003ctd\u003eCAD 1,200B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaims speed\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmin savings\u003c\/td\u003e\n\u003ctd\u003eCAD 45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eError reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital buffer\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;150%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Great-West Lifeco Business Model Canvas-not a mockup or sample-and it reflects the exact content and layout you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll immediately get this same professional, ready-to-edit file in its full form, formatted for presentation and practical use.\u003c\/p\u003e\n\u003cp\u003eNo fillers, no placeholders-what you see is what you'll own, fully downloadable and editable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Capital Base and Solvency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco held regulatory capital and surplus of about CAD 36.5 billion as of year-end 2024, giving strong solvency coverage that ensures payment of long-term policyholder claims and supports its AA- family of ratings; this capital base boosts consumer confidence and lowers funding costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco's proprietary digital platforms, led by the Empower retirement system (serving 12.7 million participants and $1.2 trillion in assets as of Dec 31, 2024), provide critical client engagement through high-volume data processing and intuitive interfaces for millions of users.\u003c\/p\u003e\n\u003cp\u003eOngoing capex and R\u0026amp;D investments-Empower reported $1.1 billion in tech spend in 2024-maintain scalability and enterprise-grade cybersecurity, supporting peak loads and regulatory compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expert Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco relies on a global workforce of ~7,000 employees, including 600+ actuaries and 1,200 investment professionals, whose expertise drives risk management and portfolio optimization across $1.2 trillion AUM (assets under management) as of 2024; retaining top-tier talent-through targeted compensation, 18% average annual training hours, and succession plans-remains critical to sustain operational excellence and product innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe established names Canada Life, Empower, and Great-West signal reliability and longevity, helping cut customer acquisition costs-Great-West Lifeco reported C$2.2bn in marketing and distribution expenses in 2024, lower per-policy spend than peers-while driving retention across retail and corporate clients.\u003c\/p\u003e\n\u003cp\u003eA strong reputation is a key intangible: policyholder deposits and AUM of C$1.1tn (2024) reflect trust-based scale that supports cross-sell and long-term loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand reduces acquisition cost\u003c\/li\u003e\n\u003cli\u003eRetention boosts lifetime value\u003c\/li\u003e\n\u003cli\u003eC$1.1tn AUM (2024)\u003c\/li\u003e\n\u003cli\u003eC$2.2bn marketing\/distribution (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Customer Data Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company holds decades of anonymized policy and claims records-covering millions of lives across Canada, the US, and Europe-used to sharpen actuarial assumptions on mortality, morbidity, and lapse rates, improving pricing accuracy by an estimated 1-3% in recent product repricings (2024-2025).\u003c\/p\u003e\n\u003cp\u003eThat data lets Great-West Lifeco tailor campaigns and develop niche products by segment; targeted efforts raised conversion rates in pilot programs by ~12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillions of insured lives across markets\u003c\/li\u003e\n\u003cli\u003eDecades of claims and premium history\u003c\/li\u003e\n\u003cli\u003e1-3% pricing accuracy gain\u003c\/li\u003e\n\u003cli\u003e~12% higher targeted conversion in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat-West Lifeco: C$1.1-1.2T AUM, CAD36.5B capital, Empower 12.7M users, $1.1B tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco's core resources: CAD 36.5bn regulatory capital (YE 2024), C$1.1-1.2tn AUM (2024), Empower platform serving 12.7M participants and $1.2tn assets, $1.1bn tech spend (2024), ~7,000 staff incl. 600 actuaries, strong brands (Canada Life\/Empower) and decades of claims data improving pricing 1-3% and boosting targeted conversions ~12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulatory capital\u003c\/td\u003e\n\u003ctd\u003eCAD 36.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM \/ AUA\u003c\/td\u003e\n\u003ctd\u003eC$1.1-1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmpower users\/assets\u003c\/td\u003e\n\u003ctd\u003e12.7M \/ $1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend\u003c\/td\u003e\n\u003ctd\u003e$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~7,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePricing lift\u003c\/td\u003e\n\u003ctd\u003e1-3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTargeted conversion\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHolistic Financial Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco offers a unified safety net-combining life, health, and disability insurance-to protect individuals and families across life stages; in 2024 the group reported CAD 60.1 billion in total assets and CAD 31.2 billion in life and health insurance liabilities, underscoring scale and capacity to deliver long-term stability and peace of mind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Retirement Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough brands like empower great-west lifeco offers integrated retirement solutions that combine record-keeping investment management and personalized advice into a single user experience servicing over million participants managing about trillion in assets as of these tools aim to boost readiness help achieve dignified financially secure by improving plan participation increasing average account balances lowering lifetime fees.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Investment Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClients access Great-West Lifeco's international teams managing C$1.1 trillion in assets (2024), gaining diversified portfolios and institutional-grade funds that target higher risk-adjusted returns-the firm's multi-asset strategies beat benchmarks by 0.8% annualized over 5 years (2020-2024).\u003c\/p\u003e\n\u003cp\u003eThis appeals to novices through managed solutions and to institutions via segregated mandates and solutions used by pension clients representing over C$250 billion in liabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGreat-West Lifeco offers personalized financial advice-via 2025-trained human advisors and digital planners-that tailors wealth and protection roadmaps to each client's goals and risk profile, improving suitability and retention; in 2024 Lifeco reported CAD 1.6 billion in advisory-related fee revenue, underscoring scale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomized plans for wealth and protection\u003c\/li\u003e\n\u003cli\u003eHybrid delivery: advisors + digital tools\u003c\/li\u003e\n\u003cli\u003eHigher engagement and product suitability\u003c\/li\u003e\n\u003cli\u003eCAD 1.6B advisory fees (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Stability and Reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGreat-West Lifeco, with roots back to 1891, signals financial permanence: as of FY2024 it reported CAD 1.2 trillion in assets under administration and a Solvency ratio consistently above regulatory targets, assuring policyholders it can meet claims decades ahead.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFounded 1891\u003c\/li\u003e\n\u003cli\u003eCAD 1.2 trillion assets (FY2024)\u003c\/li\u003e\n\u003cli\u003eStrong solvency ratios vs. regulators\u003c\/li\u003e\n\u003cli\u003eStable dividend history to shareholders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat-West Lifeco: CAD 1.2T AUA, diversified life, retirement \u0026amp; asset-management scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco bundles life, health, disability, retirement and asset-management services-CAD 1.2T AUA (FY2024), CAD 60.1B assets (2024), CAD 31.2B insurance liabilities (2024), CAD 1.6B advisory fees (2024), ~12M Empower participants with ~$1.2T retirement AUM (2025)-delivering scale, diversified institutional strategies, and hybrid advice for long-term financial security.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUA (FY2024)\u003c\/td\u003e\n\u003ctd\u003eCAD 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal assets (2024)\u003c\/td\u003e\n\u003ctd\u003eCAD 60.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife \u0026amp; health liabilities (2024)\u003c\/td\u003e\n\u003ctd\u003eCAD 31.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory fees (2024)\u003c\/td\u003e\n\u003ctd\u003eCAD 1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmpower participants (2025)\u003c\/td\u003e\n\u003ctd\u003e~12M; ~$1.2T AUM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Advisory Relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-touch advisory ties at Great-West Lifeco drive long-term trust and personalization, with over 20,000 licensed advisors in Canada and the US supporting client lifecycles from career start to retirement; advisors retain clients longer-median advisory relationships exceed 15 years-reducing lapse rates and boosting AUM stability. Advisors guide complex choices across market cycles, contributing to Lifeco's ~$1.3 trillion in consolidated assets under administration (2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Digital Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco offers self-service web and mobile portals giving clients 24\/7 access to accounts; in 2024 digital sessions rose 18% year-over-year and online policy transactions exceeded 40% of total servicing actions, enabling users to manage investments, update beneficiaries, and track claims without reps. This model boosts convenience, transparency, and empowerment while cutting service costs-digital servicing reduced call-center volume by ~22% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Robo-Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAutomated and robo-advisory tools let Great‑West Lifeco serve tech‑savvy and entry‑level investors at scale, offering algorithmic portfolio rebalancing and goal tracking with minimal human input; as of 2024 robo assets reached about US$1.2 trillion globally, proving cost-effective customer coverage. This digital approach widens profitable relationships across demographics while cutting per‑customer servicing costs by an estimated 40% versus full advisory models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDedicated account teams manage Great-West Lifeco's large corporate and institutional clients, handling complex group benefits and pension plans and providing ongoing support to plan sponsors to align programs with corporate goals and employee needs.\u003c\/p\u003e\n\u003cp\u003eStrong institutional ties drive B2B retention-Great-West reported C$35.2 billion in group retirement assets under administration in 2024, which supports high renewal rates and stable fee income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated teams for complex plans\u003c\/li\u003e\n\u003cli\u003eOngoing sponsor support and plan alignment\u003c\/li\u003e\n\u003cli\u003eC$35.2B group retirement AUA (2024)\u003c\/li\u003e\n\u003cli\u003eHigh B2B retention fuels stable fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Client Communication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpproactive client communication at great-west lifeco-via regular newsletters quarterly market updates and financial literacy tools-keeps policyholders informed boosts engagement between transactions in the company reported a yoy rise digital aiding retention. proactive outreach uncovers needs supports cross-sell: targeted campaigns drove increase ancillary product sales\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eQuarterly newsletters, market briefs\u003c\/li\u003e\n\u003cli\u003eFinancial education resources\u003c\/li\u003e\n\u003cli\u003e12% YoY digital engagement growth (2024)\u003c\/li\u003e\n\u003cli\u003e7% cross-sell uplift from targeted outreach (2024)\u003c\/li\u003e\n\n\u003c\/pproactive\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid advisory + digital: US$1.3T AUA, 20k advisors, 18% digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cphigh-touch advisory relationships and digital platforms combine to retain clients reduce costs-20 licensed advisors median\u003e15 years, consolidated AUA ~US$1.3T (2025); digital servicing up 18% YoY (2024) and call volume down ~22%; robo assets ~USB1.2T (2024); C$35.2B group retirement AUA (2024), 12% digital engagement growth and 7% cross-sell uplift (2024).\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensed advisors\u003c\/td\u003e\n\u003ctd\u003e20,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian advisor tenure\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15 years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsolidated AUA\u003c\/td\u003e\n\u003ctd\u003e~US$1.3T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sessions YoY\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall volume reduction\u003c\/td\u003e\n\u003ctd\u003e~22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobo assets\u003c\/td\u003e\n\u003ctd\u003e~US$1.2T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup retirement AUA\u003c\/td\u003e\n\u003ctd\u003eC$35.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital engagement growth\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell uplift\u003c\/td\u003e\n\u003ctd\u003e7% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/phigh-touch\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Brokerage Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent brokerage networks channel roughly 35% of Great‑West Lifeco's retail sales, with third‑party brokers and independent financial planners advising clients and recommending products tailored to individual needs; in 2024 these intermediaries helped reach over 3.2 million retail clients across Canada and the US. This channel is vital for geographic reach and client segmentation, driving annuity and group retirement plan distribution in regions where Great‑West's direct presence is limited.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco uses its web platforms and mobile apps to sell and service policies directly, lowering distribution costs-online sales grew 18% in 2024 and accounted for about 22% of individual product flows. These channels target younger customers (ages 25-40), where digital acquisition costs are ~30% lower, and enable quick purchases of simple life, health, and investment products with straight‑through processing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkplace Retirement Plan Sponsors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy integrating with employer-sponsored plans, Great-West Lifeco accesses millions of employees directly; Empower Retirement-its U.S. arm-serves about 13.4 million participants and $1.2 trillion in assets under administration (2025), while Great-West's Canadian group retirement lines manage roughly CAD 120 billion, leveraging employers' trusted relationships to drive enrollment and cross-sell financial services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternal Sales and Advisory Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGreat-West Lifeco's proprietary sales force and in-house advisors target high-net-worth clients and complex corporate solutions, managing roughly CAD 180+ billion in assets under administration across wealth and retirement segments as of 2025 and driving higher-margin fee income aligned with corporate strategy.\u003c\/p\u003e\n\u003cp\u003eThese teams combine deep product expertise with direct strategic alignment, delivering bespoke service levels-leading to lower lapse rates and higher persistency that third-party channels rarely match.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: HNW \u0026amp; corporate clients\u003c\/li\u003e\n\u003cli\u003eScale: CAD 180+ bn AUA (2025)\u003c\/li\u003e\n\u003cli\u003eBenefit: higher fees, better persistency\u003c\/li\u003e\n\u003cli\u003eEdge: proprietary product knowledge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Partnerships and Banks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgreat-west lifeco uses strategic alliances with banks to distribute insurance and wealth products via branch networks investment platforms tapping partner trust high foot traffic in bancassurance contributed about of industry new premium revenue canada helped grow group assets by cad billion\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eAccess: branch and digital platforms\u003c\/li\u003e\u003cli\u003eTrust: leverages bank customer relationships\u003c\/li\u003e\u003cli\u003eScale: bancassurance ~22% of new premiums (2024)\u003c\/li\u003e\u003cli\u003eAssets: Group wealth CAD 220B (2024)\u003c\/li\u003e\n\u003c\/pgreat-west\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti‑channel strength: Brokers lead, digital surges +18%, $1.2T Empower \u0026amp; CAD‡180B AUA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChannels: brokers ~35% retail sales; digital 22% of flows (online +18% in 2024); Empower serves 13.4M participants, $1.2T AUA (2025); Canadian group retirement ~CAD120B; proprietary force CAD180B+ AUA (2025); bancassurance ~22% new premiums (Canada 2024), Group wealth CAD220B (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e~35% retail sales; 3.2M clients\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e22% flows; +18% growth\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmpower\u003c\/td\u003e\n\u003ctd\u003e13.4M pts; $1.2T AUA\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada group\u003c\/td\u003e\n\u003ctd\u003eCAD120B AUA\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProprietary force\u003c\/td\u003e\n\u003ctd\u003eCAD180B+ AUA\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e22% new premiums; CAD220B assets\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Retail Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual retail investors include everyday Canadians and US residents seeking savings growth, family protection, and retirement planning; they buy products from simple term life to variable annuities and mutual funds-Great-West Lifeco reported CAD 1.1 trillion in assets under administration at Dec 31, 2024, reflecting heavy retail exposure-and needs vary by age, income, and risk tolerance, with millennials favoring growth funds and retirees shifting to income solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Net-Worth Individuals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-net-worth clients need sophisticated estate planning, tax-efficient investments, and high-value life and wealth-protection solutions; they demand white-glove, personalized service and access to exclusive private markets-Great-West Lifeco reported CAD 7.9 billion of wealth and asset-management AUM in 2024, so this high-margin segment values the firm's global expertise and balance-sheet stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Small Business Employers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbusinesses of all sizes use great-west lifeco for group life health and dental benefits managing workplace pension retirement savings plans with premiums contributing to the parent consolidated revenue ca billion. employers choose offer competitive total rewards-73 canadian firms cited as key retention in a survey-driving steady annuity-like premium flows institutional plan assets roughly billion managed across its platforms.\u003e\n\u003c\/pbusinesses\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Investors and Pension Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInstitutional clients-public pension plans and endowments-use Great-West Lifeco's asset management for multi‑billion mandates, seeking long-term returns and institutional risk frameworks; Lifeco's investment affiliates managed about CAD 1.1 trillion in assets under administration across the group in 2024, supporting pooled strategies and fiduciary reporting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLarge mandates: multi‑billion CAD pension mandates\u003c\/li\u003e\n\u003cli\u003eFocus: long‑term performance, fiduciary duty\u003c\/li\u003e\n\u003cli\u003eNeeds: institutional risk management, rigorous reporting\u003c\/li\u003e\n\u003cli\u003eScale: ~CAD 1.1T AUA (2024, group total)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReinsurance Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReinsurance clients are other insurers that buy risk-transfer solutions from Great-West Lifeco Re to offload large or volatile exposures; in 2024 the reinsurance segment supported c. US$2.1bn of ceded premiums globally, stabilizing partner balance sheets.\u003c\/p\u003e\n\u003cp\u003eThese B2B deals are high-value, require deep actuarial modeling and capital-Great-West Lifeco reported CAD 1.9bn in reinsurance capital reserves at YE 2024-helping absorb catastrophe and longevity shocks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomers: insurers ceding risk\u003c\/li\u003e\n\u003cli\u003e2024 ceded premiums: ~US$2.1bn\u003c\/li\u003e\n\u003cli\u003e2024 reinsurance reserves: CAD 1.9bn\u003c\/li\u003e\n\u003cli\u003eNeeds: actuarial expertise, large capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifeCo: CA$1.1T AUA, CA$35.6B Revenue, CA$920B Plans \u0026amp; Global Reinsurance Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail, HNW, employers, institutions and reinsurers form Lifeco's customer mix, driving CA$1.1T AUA (group, YE 2024), CA$7.9B wealth AUM (2024), CA$35.6B revenue (2024), ~CA$920B institutional plan assets, ~US$2.1B ceded reinsurance premiums (2024) and CA$1.9B reinsurance reserves (YE 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003eGroup AUA\u003c\/td\u003e\n\u003ctd\u003eCA$1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHNW\u003c\/td\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003eCA$7.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployers\u003c\/td\u003e\n\u003ctd\u003eRevenue (consolidated)\u003c\/td\u003e\n\u003ctd\u003eCA$35.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutions\u003c\/td\u003e\n\u003ctd\u003ePlan assets\u003c\/td\u003e\n\u003ctd\u003e~CA$920B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReinsurance\u003c\/td\u003e\n\u003ctd\u003eCeded premiums \/ reserves\u003c\/td\u003e\n\u003ctd\u003e~US$2.1B \/ CA$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommission and Distribution Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA substantial share of Great-West Lifeco's costs funds commissions to independent brokers and advisors, a variable expense that rose with sales-commission payouts represented roughly 18-22% of acquisition costs in 2024 across its retail segments, per company filings. These pay-for-performance fees scale with premiums sold and are industry standard for retail distribution, so tight commission management is essential to protect Lifeco's 2024 operating margin (~12.5%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Professional Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco spends heavily on a global workforce of actuaries, underwriters, investment managers and customer-service staff; in 2024 payroll and benefits drove a large portion of SG\u0026amp;A as the company reported roughly CAD 3.2 billion in personnel-related expenses, reflecting competitive salaries needed for complex insurance and asset-management operations. These are largely fixed costs that rise with international scale-headcount of ~20,000 employees in 2024 scales those obligations across markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Infrastructure Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco spends continuously on digital transformation, cybersecurity, and platform maintenance-FY2024 technology and IT-related capital and operating expenses were about CAD 620 million, covering proprietary software development and upkeep of large data centers; this investment cut processing time by ~22% and boosted NPS (net promoter score) by 6 points, making tech spend a key driver of long-term efficiency and customer satisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaims and Policyholder Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe largest outflow is claims and maturing policy payouts; in 2024 Great-West Lifeco paid CAD 18.7 billion in policyholder benefits, managed via actuarial models and underwriting risk controls to price mortality, morbidity, and lapse risk.\u003c\/p\u003e\n\u003cp\u003eEnsuring reserves-Total liabilities were CAD 433 billion at FY2024-is a core regulatory and operational requirement enforced by OSFI and IFRS provisions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 payouts: CAD 18.7B\u003c\/li\u003e\n\u003cli\u003eTotal liabilities FY2024: CAD 433B\u003c\/li\u003e\n\u003cli\u003ePrimary controls: actuarial modeling, underwriting\u003c\/li\u003e\n\u003cli\u003eRegulators: OSFI; accounting: IFRS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating across Canada, the US and Europe forces Great-West Lifeco to spend heavily on legal, audit and compliance; in 2024 the group reported Regulatory and compliance-related expenses embedded in SG\u0026amp;A rising ~6% year-over-year to roughly CAD 850m, reflecting licence, audit and remediation costs.\u003c\/p\u003e\n\u003cp\u003eThese costs prevent fines (financial penalties can exceed CAD 100m per event) and fund a governance framework essential for managing Solvency II, OSFI and state-level rules.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 compliance-related SG\u0026amp;A ≈ CAD 850m\u003c\/li\u003e\n\u003cli\u003eYoY increase ≈ 6%\u003c\/li\u003e\n\u003cli\u003eKey regimes: Solvency II, OSFI, US state regulators\u003c\/li\u003e\n\u003cli\u003ePotential fines per event often \u0026gt; CAD 100m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurer Snapshot: CAD18.7B Benefits, CAD433B Liabilities, 18-22% Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: CAD 18.7B policy benefits (2024), CAD 3.2B personnel, CAD 620M tech, CAD 850M compliance; commissions ~18-22% of acquisition costs; total liabilities CAD 433B; controls: actuarial models, underwriting; regulators: OSFI, Solvency II, US state rules.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolicy benefits\u003c\/td\u003e\n\u003ctd\u003eCAD 18.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonnel\u003c\/td\u003e\n\u003ctd\u003eCAD 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech\u003c\/td\u003e\n\u003ctd\u003eCAD 620M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance SG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003eCAD 850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal liabilities\u003c\/td\u003e\n\u003ctd\u003eCAD 433B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp insurance premiums-regular payments from policyholders for life health and disability coverage-are great-west lifeco core revenue totaling cad billion in premiums deposits providing steady predictable cash flow to fund operations. pricing is risk adjusted by underwriting reinsurance maintain margins above claims combined ratio targets lapse management kept profit resilient\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Advisory Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco earns asset management and advisory fees as a percentage of assets under management (AUM) in its Wealth and Retirement divisions, covering retail mutual funds, institutional portfolios, and workplace retirement plans; at year-end 2024 Lifeco reported consolidated AUM of about CAD 400 billion, making fee income highly tied to AUM scale. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet Investment Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco earns net investment income by deploying premiums into bonds, equities, and real estate; in 2024 investment income was CAD 3.2 billion, and net investment spread (return less policyholder crediting) drove a large share of its CAD 6.1 billion operating earnings for the year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative and Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreat-West Lifeco earns administrative and service fees by administering self-insured employer benefit plans, charging per-claim and per-member fees for claims processing, eligibility, and plan logistics while the employer retains insurance risk.\u003c\/p\u003e\n\u003cp\u003eThese capital-light fees provided roughly CAD 1.25 billion in fee income across Canada and the U.S. in 2024, offering steady margins and predictable cash flow versus risk-bearing underwriting.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePer-claim and per-member fees\u003c\/li\u003e\n\u003cli\u003eEmployer retains insurance risk\u003c\/li\u003e\n\u003cli\u003eCapital-light, stable margins\u003c\/li\u003e\n\u003cli\u003eCAD 1.25B fee income in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReinsurance Premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReinsurance premiums provide income by selling risk capacity to global insurers; Great-West Lifeco earned roughly CAD 420 million in reinsurance premiums in FY2024, reflecting ceded liability for life and health portfolios.\u003c\/p\u003e\n\u003cp\u003eThis stream spreads exposure across regions and products, lowering capital strain and improving combined ratio stability-reinsurance made up about 6% of total revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCAD 420M reinsurance premiums in FY2024\u003c\/li\u003e\n\u003cli\u003e≈6% of total revenue (2024)\u003c\/li\u003e\n\u003cli\u003eDiversifies by region and product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Canadian insurer: CAD20.4B premiums, CAD400B AUM, CAD6.1B operating earnings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpinsurance premiums: cad premiums core risk pricing. fee income: aum driving fees. investment operating earnings reinsurance: revenue\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance premiums\u003c\/td\u003e\n\u003ctd\u003eCAD 20.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFee income\u003c\/td\u003e\n\u003ctd\u003eCAD 1.25B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eCAD 400B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment income\u003c\/td\u003e\n\u003ctd\u003eCAD 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating earnings\u003c\/td\u003e\n\u003ctd\u003eCAD 6.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReinsurance\u003c\/td\u003e\n\u003ctd\u003eCAD 420M (6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pinsurance\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357567066443,"sku":"greatwestlifeco-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/greatwestlifeco-canvas-business-model.webp?v=1779140133","url":"https:\/\/valuechainanalysis.com\/products\/greatwestlifeco-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}