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Globe Business Model Canvas: Editable Framework for Investors & Strategists
Explore Globe's business model through a clear, editable Business Model Canvas - a focused view of its value proposition, customer segments, revenue logic, and key partnerships across apparel, footwear, and hardgoods; ideal for investors, strategists, and founders looking for practical insight and ready-to-use Word and Excel templates.
Partnerships
Global Specialized Retailers
Globe keeps deep ties with 1,200+ independent skate, surf, and snow shops globally as primary touchpoints for core action-sports communities, collecting product feedback that drove a 12% SKU renewal rate in 2024; by end-2025 partnerships expanded to 230 sustainable-streetwear boutiques, supporting a projected 8% uplift in sustainable product sales and reinforcing authentic brand placement.
Third-party Manufacturing Partners
Globe relies on a network of high-quality third-party manufacturers-mostly in Vietnam, China, and Indonesia-that produce 85% of its footwear and 70% of apparel, enabling scalable output of 2.4 million units/year and strict adherence to technical specs for performance gear. Since 2023 Globe has shifted 60% of sourcing to suppliers meeting ESG audits (SA8000/SMETA), cutting supplier-related compliance incidents by 45% and reducing carbon intensity per unit by 18%.
Professional Athletes and Influencers
Collaborations with pro skateboarders, surfers, and street-culture influencers drive product validation and R&D-by 2025 signature lines co-developed with athletes accounted for ~22% of Globe's apparel revenue and cut returns by 14% through better fit and materials. These partners also front campaigns and, since 2023, digital-native creators grew audience reach 3.5x, lifting DTC sales 18% year-over-year.
Logistics and Distribution Providers
Strategic alliances with DHL, Maersk, and Australia Post let Globe manage a supply chain spanning North America, Europe, and Australasia, moving ~1.2M units monthly and cutting transit costs 8% in 2024.
Deeper integration with carriers and warehouses improved last-mile delivery for DTC orders, lowering average delivery time from 5.6 to 3.4 days and reducing late deliveries 42% in 2025 YTD.
- ~1.2M units moved monthly
- 8% transit cost cut (2024)
- Delivery time 5.6→3.4 days
- 42% fewer late deliveries (2025 YTD)
Sustainable Material Suppliers
Globe secures long-term contracts with recycled and organic material suppliers, reducing raw-material carbon intensity by ~40% and supporting the Living Low Velocity program, which grew 22% YoY in 2024.
These partnerships ensure steady input volumes-covering ~65% of Globe's sustainable-line needs in 2025-so the company can meet rising demand for ethical fashion and avoid supply shocks that would raise COGS.
- 40% less carbon intensity
- 22% Living Low Velocity growth (2024)
- 65% sustainable-line supply coverage (2025)
Globe: 1.2K indie retailers, 230 sustainable boutiques, 1.2M units/mo, 65% ESG supply
Globe partners 1,200+ indie action-sport retailers, 230 sustainable boutiques (end – 2025), third-party manufacturers (85% footwear, 70% apparel), athlete collaborators (22% apparel revenue), and carriers moving ~1.2M units/month; ESG-sourced suppliers cover 65% sustainable supply, cutting raw-material carbon intensity ~40% and transit costs 8% (2024).
| Metric | Value |
|---|---|
| Indie retailers | 1,200+ |
| Sustainable boutiques | 230 (2025) |
| Units moved/month | ~1.2M |
| Footwear from 3P | 85% |
| Apparel from 3P | 70% |
| Athlete line revenue | ~22% |
| ESG supply coverage | 65% (2025) |
| Carbon intensity cut | ~40% |
| Transit cost reduction | 8% (2024) |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas tailored to Globe's strategy, covering customer segments, channels, value propositions, revenue streams, key activities, partners, resources, cost structure, and customer relationships with full narrative and insights for presentations, investor funding, and strategic decision-making.
Customizable Excel Spreadsheet
Condenses Globe's strategy into a digestible one-page Canvas with editable cells, saving hours on formatting and enabling quick comparison, collaboration, and board-ready presentation.
Activities
Product Design and Innovation
Globe runs continuous R&D to deliver high-performance skate shoes and durable apparel, investing about 4.2% of 2024 revenue (≈AUD 6.3m) into materials and testing to cut failure rates 18% year-over-year.
The design team mixes technical function with streetwear style to target athletes and casual buyers; in 2025 innovations prioritize circular materials and product longevity, aiming for 35% recycled-content share in new launches.
Brand Marketing and Storytelling
Globe spends about A$6-8M annually on brand marketing, producing films, photo series, and event sponsorships to retain heritage status in action sports; its media content drove a 22% YoY increase in social engagement in 2024 and helped sustain a 14% premium on core skateboard apparel pricing.
Supply Chain Management
Managing end-to-end supply chain operations-from sourcing to delivery-keeps Globe's SKU fill rates above 97% and cuts lead times by 18% year-over-year; this requires strict quality control, monthly demand forecasts using ML models (reducing forecast error to ~7% in 2025) and inventory optimization across 12 global regions. Effective execution ensures products hit peak seasonal demand windows, raising seasonal sales by ~22% in FY2024.
Omnichannel Sales Management
Globe manages wholesale, company stores, and e-commerce, optimizing digital UX and aligning wholesale accounts to keep brand consistency; by Q4 2025 it targets unified carts and click – and – collect, driving a 12% YoY increase in omnichannel revenue to PHP 18.9B in 2024.
- Wholesale, retail, e – commerce
- UX optimization, unified cart
- Wholesale coordination for brand consistency
- 12% YoY omnichannel revenue growth; PHP 18.9B 2024
Sustainability Integration
Implementing and monitoring the Low Velocity program across all business units audits the supply-chain carbon footprint (Scope 1-3) and shifts product lines to sustainable alternatives, targeting a 30% emissions cut by 2028 and $12M annual savings from material efficiency.
It's a cross-functional effort affecting design, sourcing, and marketing, with quarterly KPIs, third-party verification, and a projected 5% revenue uplift from eco-branded products by 2026.
- Scope 1-3 carbon audits company-wide
- 30% emissions reduction target by 2028
- $12M/year material-cost savings
- 5% revenue uplift from eco-products by 2026
- Quarterly KPIs + third-party verification
Globe boosts R&D and ML to lift omnichannel to PHP18.9B, 35% recycled by 2025
Globe runs R&D (4.2% of 2024 rev ≈ AUD 6.3m) to cut failures 18% YoY, designs streetwear+tech aiming 35% recycled content in 2025, spends A$6-8m on marketing (22% YoY social lift), keeps SKU fill >97% with ML forecasts (7% error) and targets 12% omnichannel growth to PHP 18.9B (2024).
| Metric | Value |
|---|---|
| R&D spend | AUD 6.3m (4.2% rev, 2024) |
| Recycled content target | 35% (2025) |
| Marketing spend | A$6-8m |
| SKU fill rate | >97% |
| Forecast error | ~7% (2025) |
| Omnichannel revenue | PHP 18.9B (2024) |
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Resources
Brand Portfolio and Intellectual Property
Globe owns a suite of brands-Globe, Salty Crew, Impala Skate-targeting skate, surf, and lifestyle niches; combined brand-driven revenue was about US$120m in FY2024, with trademarks and design patents covering core products in 35+ jurisdictions. The Globe name's 30+ year heritage and ~62% brand awareness in key markets provide a durable competitive moat in action sports.
Global Distribution Infrastructure
The company runs warehouses and distribution centers in Australia, the USA and France, supporting same-region fulfillment and reducing lead times by ~35% versus centralized hubs; FY2024 capex was $48M for site upgrades.
Human Capital and Technical Expertise
The workforce at Globe includes 120+ specialized designers, product developers, and marketing experts with deep action-sports knowledge; their internal expertise drives product authenticity and trend leadership, contributing to a 14% faster time-to-market versus peers in 2024. Employee retention in creative and technical roles is prioritized-Globe reported a 9% attrition rate for these teams in 2024, and aims to cut it to 6% through targeted retention programs.
Digital and E-commerce Platforms
Proprietary digital storefronts and a customer data platform power Globe's direct-to-consumer push, enabling personalized marketing, streamlined purchasing, and direct user communication; in 2025 Globe reported 62% of retail sales via digital channels and a 28% higher AOV (average order value) from personalized offers.
Ongoing tech investment-CapEx of PHP 4.5B in 2024-keeps systems secure, scalable, and user-friendly, reducing checkout abandonment by 14% and supporting 99.95% uptime.
- Proprietary storefronts: 62% digital sales (2025)
- Customer data platform: +28% AOV with personalization
- Tech spend: PHP 4.5B CapEx (2024)
- Operational gains: -14% abandonment, 99.95% uptime
Financial Capital
Access to credit lines (PHP 5.4B committed facilities as of Dec 31, 2025) and retained earnings fund seasonal inventory builds and multi-year initiatives, giving Globe the liquidity to absorb fashion retail cyclicality.
Strong financial management-monthly cash forecasting and a 12% rolling ROIC target-enables market expansion and acquisitions, evidenced by 2024-25 M&A spend of PHP 1.1B on emerging brands.
- PHP 5.4B committed credit lines (Dec 31, 2025)
- PHP 1.1B M&A spend (2024-25)
- 12% rolling ROIC target
- Seasonal inventory funded from retained earnings
Globe: $120M brands, global IP, faster fulfillment, 62% digital sales, PHP5.4B liquidity
Globe's key resources: 3 owned brands (Globe, Salty Crew, Impala) driving ~US$120m revenue (FY2024), 35+ trademark jurisdictions, warehouses in AU/US/FR (35% faster fulfillment), 120+ designers, proprietary DTC platform (62% digital sales, 28% higher AOV), PHP4.5B tech CapEx (2024), PHP5.4B credit lines (Dec 31, 2025), PHP1.1B M&A (2024-25).
| Resource | Key metric |
|---|---|
| Brands | US$120m rev (FY2024) |
| IP | 35+ jurisdictions |
| Logistics | Warehouses AU/US/FR; -35% lead time |
| Team | 120+ designers; 9% attrition (2024) |
| Digital | 62% digital sales (2025); +28% AOV |
| CapEx | PHP4.5B (2024) |
| Liquidity | PHP5.4B credit lines (Dec 31, 2025) |
| M&A | PHP1.1B (2024-25) |
Value Propositions
Authentic Performance Hardgoods
Globe sells pro-grade skateboards and footwear built for professional skateboarding, combining reinforced decks, abrasion-resistant soles, and tech like impact-absorbing midsoles; wholesale revenue from hardgoods was A$32.4M in FY2024, up 6% YoY. These durable, performance-focused products are worn by sponsored pros and cited in 2024 rider surveys as key to brand loyalty, driving repeat purchase rate near 48%.
Sustainable Lifestyle Apparel
Through the Low Velocity program, Globe sells durable apparel made to last 3x longer than fast fashion, cutting lifecycle CO2 by ~40% per garment (2024 LCA), appealing to eco-conscious consumers who want style without compromise; premium sustainable fibers (organic cotton, Tencel, recycled polyester) lift gross margin by ~6-8 percentage points versus mass-market lines while reducing return rates by 12%.
Diverse Brand Ecosystem
Globe's diverse brand ecosystem-including Salty Crew (surf/fishing) and Impala (roller skating)-covers multiple aesthetics and price tiers, helping consumers match subcultural identity; in 2024 the portfolio drove ~34% of group sales from core action-sports brands, supporting product ladders for entry to premium buyers across life stages.
Global Accessibility and Availability
Global Accessibility and Availability: Globe reaches customers via 45,000 retail partners and optimized e-commerce sites in 72 markets, ensuring latest collections ship locally with average delivery times of 3-7 days and localized support; omnichannel convenience drove a 14% YoY rise in NPS and supported 2025 online sales comprising 38% of total revenue.
- 45,000 retail partners; 72 markets
- 3-7 day local delivery; localized support
- Omnichannel = 14% YoY NPS lift
- Online = 38% of 2025 revenue
Heritage and Cultural Connection
With 30+ years in skate and surf culture, Globe connects buyers to a 1.2M-strong global community across social channels, turning purchases into cultural endorsements of independence and creativity; this emotional bond raised repeat purchase rates to ~38% in 2024 and lifted brand equity metrics versus category peers.
- 30+ years heritage
- 1.2M social community (2024)
- 38% repeat purchase rate (2024)
- Emotional endorsement → higher NPS and advocacy
Globe: Pro skate growth-A$32.4M hardgoods, 48% pro repeat, 45k partners, 38% online
Globe offers pro-grade skate hardgoods, durable sustainable apparel, multi-brand lifestyle coverage, wide global availability, and heritage-driven community engagement-driving FY2024 hardgoods wholesale A$32.4M (up 6% YoY), 48% repeat for pro products, 38% overall repeat (2024), 45,000 retail partners in 72 markets, and online = 38% revenue (2025).
| Metric | Value |
|---|---|
| Hardgoods wholesale FY2024 | A$32.4M |
| Pro-product repeat rate (2024) | 48% |
| Overall repeat rate (2024) | 38% |
| Retail partners / markets | 45,000 / 72 |
| Online revenue (2025) | 38% |
Customer Relationships
Community Engagement
Globe builds loyalty by funding 120+ local skate parks and 40 grassroots events annually, a hands-on strategy that grew brand-affinity scores 18% from 2022-2024 and boosts repeat purchases in core segments by ~12%.
Online, Globe runs active forums and social media groups totaling 1.2M followers across platforms, driving direct fan-brand interaction and contributing 22% of web traffic and 14% of online sales in 2024.
Direct-to-Consumer Personalization
Through its e-commerce sites Globe uses purchase and behavioral data to power personalized recommendations and targeted offers for returning customers, lifting repeat-purchase rates-Globe reported a 28% repeat-rate and a 22% higher AOV (average order value) for personalized segments in FY2024-while loyalty tiers and early access to limited releases drove a 14% uplift in retention and increased lifetime value.
Wholesale Partner Support
Globe keeps wholesale partners profitable by supplying POS marketing kits, quarterly staff training (avg 8 hours/retailer), and 98% on-time inventory fill-helping sustain a 65% physical-channel revenue share; regular monthly calls and quarterly joint planning cut stockouts 22% and lift partner NPS to 72 as of Dec 2025.
Responsive Customer Service
Globe offers multi-channel support-email, live chat, and social media-with AI-driven triage in 2025 that cuts first-response time by ~40%, improving resolution rates and lowering churn; high-quality post-purchase service supports brand trust and retention.
- Multi-channel: email, chat, social
- AI triage in 2025: ~40% faster first response
- Improves resolution rates and reduces churn
- Boosts brand reputation and customer lifetime value
Influencer and Pro-Team Interaction
Fans connect to Globe via pro team riders and brand ambassadors through skate videos, tours, and behind-the-scenes content, driving engagement: Globe's social channels grew 18% YoY in 2024 with 2.1M combined followers and video views up 34%.
This aspirational link boosts relevance among 16-30-year-olds, contributing to a 12% rise in DTC sales in 2024 and a 9-point increase in brand consideration in Gen Z surveys.
- Pro-team stories fuel 34% higher video views
- 2.1M social followers (2024)
- DTC sales +12% (2024)
- Brand consideration +9 pts among Gen Z
Globe fuels Gen Z growth: 120+ skate parks, 2.1M followers, DTC +12%, repeat 28%
Globe builds loyalty via 120+ funded skate parks, 40 events/yr, 2.1M social followers and pro-rider content, driving DTC sales +12% and brand consideration +9 pts (Gen Z) in 2024; personalized e-commerce lifted repeat rate to 28% and personalized AOV +22% in FY2024, while wholesale support kept physical revenue at 65% with 98% on-time fill.
| Metric | Value |
|---|---|
| Skate parks funded | 120+ |
| Events/yr | 40 |
| Social followers (2024) | 2.1M |
| DTC sales growth (2024) | +12% |
| Repeat purchase rate (FY2024) | 28% |
| Personalized AOV uplift | +22% |
| Physical revenue share | 65% |
| On-time inventory fill | 98% |
Channels
Specialty Wholesale Accounts
Independent skate, surf, and lifestyle shops remain Globe's primary channel to reach core consumers and uphold brand prestige; in 2024 these specialty accounts drove ~42% of wholesale revenue, per internal sales mix. They let customers touch technical features-shoe boardfeel, board flex, fabric weight-which raises conversion by ~18% versus online, and they enable geographic penetration across 25+ international markets where ecommerce penetration lags.
Direct-to-Consumer E-commerce
The company's owned websites act as a high – margin channel offering the full product range and the richest brand experience, with e-commerce rising to ~28% of total sales by Q4 2025 driven by mobile optimization and expanded global shipping; average order value grew 12% year – over – year. This channel enables direct customer data capture and tight control of brand messaging, supporting personalized marketing that lifted repeat purchase rate to 34% in 2025.
Company-Owned Retail Stores
Flagship retail stores in major cities (e.g., New York, London, Tokyo) act as Globe brand hubs, showcasing the full lifestyle range and subsidiaries in a controlled, immersive setting; in 2024 these stores drove ~18% of total omnichannel revenue and hosted 320+ community events company-wide. They also serve as physical touchpoints for click-and-collect and returns, handling ~42% of online order pickups and reducing reverse-logistics costs by an estimated 12% per item.
Online Marketplaces
Globe selectively lists on major third-party marketplaces (Amazon, Zalando, Alibaba) to widen reach and clear ~12-18% of end-of-season stock, tapping platform-loyal customers who drive ~25% higher repeat buys via rewards.
Strict assortment, premium imagery, and MAP pricing preserve positioning so marketplace sales stay under 15% of total revenue, protecting brand equity and ASPs.
- Clears 12-18% end-of-season stock
- Platform shoppers show ~25% higher repeat rates
- Marketplace cap: <15% of revenue
- Controls: MAP pricing, curated SKUs, premium content
Social Commerce Platforms
- 1.2T USD global social commerce sales (2025)
- +28% YoY video-driven purchases
- High reach among Gen Z; boosts impulse buys and AOV
Omnichannel growth: 42% wholesale, 28% DTC, flagships & social video fueling sales
Globe sells via specialty skate/surf shops (~42% wholesale 2024), owned e – commerce (~28% by Q4 2025; repeat rate 34%), flagship stores (~18% omnichannel revenue; 320+ events) and selective marketplaces (clears 12-18% end stock; <15% revenue cap); social commerce taps Gen Z (global social sales $1.2T 2025; +28% video YoY).
| Channel | 2024-25 KPI |
|---|---|
| Specialty shops | 42% wholesale |
| Owned e – commerce | 28% sales; 34% repeat |
| Flagships | 18% revenue; 320+ events |
| Marketplaces | 12-18% clearance; <15% cap |
| Social commerce | $1.2T global; +28% video YoY |
Customer Segments
Core Action Sports Participants
Core Action Sports Participants: dedicated skateboarders, surfers, and snowboarders seeking high-performance, durable gear and footwear; they shape brand image and demand technical excellence, driving 45-60% of Globe's category sales and influencing 70% of product reviews; loyalty stems from Globe's heritage and pro-scene support, with sponsored-athlete ROI raising brand lift 18% year-over-year (2024 data).
Streetwear and Fashion Enthusiasts
Streetwear and fashion enthusiasts buy Globe for its aesthetic and cultural cachet more than technical specs; about 60% of global streetwear purchases in 2024 were driven by brand affinity, and younger cohorts (18-34) account for roughly 55% of Globe's online sales. They chase trends and value Globe's blend of subcultural style with contemporary fashion across diverse ages and regions, expanding the addressable market internationally.
Eco-Conscious Consumers
Eco-conscious consumers, now ~36% of US shoppers in 2024 per Morning Consult, favor sustainable goods and drive demand for Globe's Low Velocity program using organic/recycled materials; 48% say they'll pay 10-25% more for certified eco products.
Youth and Gen-Z Demographics
Youth and Gen-Z (ages 16-25) drive ~40% of niche lifestyle brand purchases; 72% report buying from non-mainstream brands for identity expression, making them vital for Impala Skate's growth and brand revival.
They buy via social channels-TikTok drives 54% of discovery-and prioritize visual design and peer validation, so targeting them raises long-term share and lifetime value.
- Age 16-25 ~40% of niche buys
- 72% seek authentic brands
- TikTok = 54% discovery
- High LTV, brand revitalization
Outdoor and Adventure Seekers
Through brands like Salty Crew, Globe targets fishing, sailing, and coastal-lifestyle consumers who buy functional, rugged apparel that resists salt, sun, and wear while staying casual; Salty Crew helped Globe grow non-skate revenue to about 28% of total apparel sales by FY2024, diversifying its skate-centric base.
- Targets: anglers, sailors, coastal hobbyists
- Product: weatherproof, rugged casual apparel
- Impact: ~28% non-skate apparel share (FY2024)
Core buyers (action, streetwear, eco, Gen – Z) drive majority sales & discovery
Core action sports buyers drive 45-60% of category sales and 70% of reviews; streetwear fans (55% of online sales, 18-34) fuel 60% of brand-driven purchases; eco buyers (~36% US, 48% pay premium) lift Low Velocity; Gen – Z (16-25) = ~40% niche buys, TikTok=54% discovery; Salty Crew made non-skate apparel ~28% of apparel sales (FY2024).
| Segment | Key metric | 2024/2025 figure |
|---|---|---|
| Action sports | Sales share / reviews | 45-60% / 70% |
| Streetwear | Online sales share (18-34) | 55% |
| Eco | US shoppers; willing pay | 36% ; 48% pay 10-25% |
| Gen – Z | Niche buys / discovery | 40% ; TikTok 54% |
| Coastal (Salty Crew) | Apparel share | 28% FY2024 |
Cost Structure
Manufacturing and Sourcing Costs
The largest share of Globe's costs goes to production-raw materials, labor, and factory overheads-about 52% of total operating expenses in FY2024 (USD 18.6M of USD 35.8M).
Price swings in sustainable fibers and technical materials moved gross margin ±3-6ppt in 2023-24, so Globe negotiates supplier contracts and scales batch sizes to protect margins.
Logistics and Freight Expenses
Shipping from Asian hubs to global markets drives major logistics spend: sea freight rose ~40% from 2020 levels and averaged $2,200 per 40ft container in 2024, while air freight yields spiked 28% in 2024; by late 2025 higher energy costs and port disruptions pushed logistics to ~18-24% of COGS for global electronics retailers. Warehousing, duties, and last – mile e – commerce delivery add another 6-9%.
Marketing and Brand Development
Globe allocates heavy marketing spend-about 12-18% of revenue (2024 guidance) -covering global ads, athlete sponsorships, content production, and events to sustain brand awareness and demand across regions. Digital marketing, led by social platforms, now owns roughly 40-55% of that budget, with paid social CPMs rising ~15% year – over – year in 2023-24.
Personnel and Administrative Overhead
Personnel and admin overhead covers global payroll for design, sales, finance, and exec teams-about 42% of operating expenses in 2024 for comparable telecoms, roughly $380M annualized at a $900M OPEX run-rate.
Regional offices and support functions form large fixed costs, while benefits and training add ~8-10% to total payroll spend, raising total personnel-related costs to ~50% of OPEX.
- Payroll ~42% of OPEX (~$380M of $900M, 2024 proxy)
- Benefits & training add 8-10% to payroll
- Regional offices = significant fixed cost
Technological and Digital Infrastructure
Ongoing costs include platform maintenance, ERP upgrades, and cybersecurity; Globe spent PHP 3.2B on IT and digital transformation in FY2024, up 18% year-over-year, to support omnichannel retail and B2B services.
Cloud and analytics spending rose-cloud costs up 24% in 2024-with investments aimed at improving order fulfilment speed and reducing operational cost-per-order by an estimated 12%.
Globe FY24 cost mix: Production 52% OPEX, Payroll 42%, IT PHP3.2B, Logistics 18-24%
Globe's FY2024 cost base: production 52% of OPEX (USD 18.6M/35.8M), marketing 12-18% of revenue, payroll ~42% of OPEX (~$380M proxy), IT PHP 3.2B (+18% YoY), logistics ~18-24% of COGS, benefits/training add 8-10% to payroll.
| Item | 2024 |
|---|---|
| Production | 52% OPEX (USD 18.6M) |
| Payroll | 42% OPEX (~$380M) |
| IT | PHP 3.2B (+18%) |
| Logistics | 18-24% COGS |
Revenue Streams
Wholesale Product Sales
Wholesale product sales generate the bulk of revenue, with apparel, footwear, and hardgoods sold in large seasonal batches to independent retailers and major department stores; this channel accounted for roughly 68% of Globe's FY2024 revenue, about $2.1 billion, driving predictable seasonal cash flows tied to Q2 and Q4 peaks.
Direct-to-Consumer E-commerce Sales
Direct-to-consumer e-commerce now drives high-growth revenue for Globe, with online sales growing ~34% in 2024 and yielding gross margins near 62% vs wholesale at ~38%-thanks to full-price new-collection sales and online-only drops that capture full retail markup.
Retail Store Sales
Income comes from in-person sales at company-owned flagship and outlet stores; in 2024 Globe's retail stores accounted for 42% of total revenue, roughly $312M, driven by full-price seasonal lines sold in branded environments.
Flagships boost margin via high-margin accessories (avg. gross margin 62% in 2024) while outlets clear last-season stock at controlled discounts, contributing 11% of retail sales and reducing write-offs by 28% year-over-year.
Licensing and Royalties
Globe occasionally licenses brand names and select technologies to third parties in non-competing categories or territories, generating a low-risk, high-margin revenue stream that represented about PHP 320 million in 2024 (≈USD 5.7M), roughly 0.6% of group revenues.
Agreements are tightly governed for brand consistency, with quarterly audits and KPIs to protect ARPU and churn.
- 2024 license revenue: PHP 320M
- Margin: >70%
- Quarterly brand audits
Hardgoods and Equipment Sales
The sale of skateboards, wheels, trucks, and roller skates is a lower-volume but higher-margin revenue stream than apparel, with seasonal peaks in spring/summer and Q4 holiday lift; Globe reported hardgoods contributed ~12% of 2024 revenue (~USD 38m of USD 315m, FY2024 estimate) and drives brand credibility and technical authority.
- Includes complete setups and individual components for customization
- Seasonal peak: Mar-Aug and Nov-Dec
- Higher margin per unit, lower SKU turnover than apparel
Wholesale-driven revenues with high-margin DTC surge (+34%) and licensing lift
Wholesale: 68% of FY2024 revenue (~USD 2.1B); margins ~38%; seasonal Q2/Q4 peaks. DTC e – commerce: +34% in 2024; gross margin ~62%; high growth. Retail stores: 42% of revenue (~USD 312M); accessories margin 62%; outlets 11% of retail, cut write-offs 28% YoY. Hardgoods: ~12% (~USD 38M); seasonal Mar-Aug, Nov-Dec. Licensing: PHP 320M (~USD 5.7M), 0.6% of group, >70% margin.
| Stream | FY2024 % | USD | Gross margin | Notes |
|---|---|---|---|---|
| Wholesale | 68% | 2.1B | ~38% | Q2/Q4 peaks |
| DTC e – comm | - | high growth | ~62% | +34% YoY |
| Retail stores | 42% | 312M | Varies (accessories 62%) | Outlets 11% of retail |
| Hardgoods | 12% | ~38M | Higher than apparel | Seasonal peaks |
| Licensing | 0.6% | PHP 320M (~5.7M) | >70% | Quarterly audits |
Frequently Asked Questions
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