{"product_id":"firstmid-business-model-canvas","title":"First Mid Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid Business Model Canvas: Clear, Practical View of Its Financial Services Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the strategy behind First Mid's diversified financial services platform with this Business Model Canvas, designed to show how the company delivers value through community banking, wealth management, and insurance. It outlines the customer segments, revenue logic, and relationship structure serving individuals, businesses, and agricultural clients, giving investors, analysts, and operators a focused view of what drives growth and resilience. Download the editable Word and Excel files to review all nine blocks with company-specific insights and practical context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Technology Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company partners with leading fintechs and cloud vendors to run a modern, PCI- and SOC‑2 compliant digital stack, cutting development cost; these integrations delivered 40% faster feature rollout and supported a 22% YoY rise in mobile logins in 2024. By end‑2025, these alliances underpin competitive mobile banking, automated wealth tools, and the seamless UX expected by tech‑savvy retail and business clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Carrier Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid partners with 40+ national and regional insurance carriers, enabling its insurance division to offer competitive premiums and niche property, casualty, and life products; this network helped generate $28.4M in commission revenue in FY2024, up 7% year-over-year. By acting as intermediary, First Mid spreads client risk across carriers and maintains loss-cost advantages that support lower average premiums and tailored coverage options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Industry Associations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid partners with state and national agricultural associations and local co-ops to track crop yields, pricing, and regulation; these ties feed into lending decisions covering ~30% of its $8.2B loan portfolio in 2024 that served commercial agriculture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorrespondent Banking Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid partners with national money-center banks to handle international wires, complex deal settlement, and loan syndications, extending services to corporate clients beyond its Midwest footprint and supporting $2.1bn in syndicated commitments as of 12\/31\/2025.\u003c\/p\u003e\n\u003cp\u003eThese correspondent ties are key for short-term liquidity and regulatory capital management amid rising-rate volatility, helping maintain LCR coverage above 110% and stable wholesale funding lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnables cross-border wires and FX settlement\u003c\/li\u003e\n\u003cli\u003eSupports $2.1bn syndicated loans (12\/31\/2025)\u003c\/li\u003e\n\u003cli\u003eMaintains LCR \u0026gt;110% year-end 2025\u003c\/li\u003e\n\u003cli\u003eProvides wholesale funding and capital relief\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Consultants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company partners with external legal and compliance consultants to navigate complex federal and state financial rules, keeping banking, insurance, and wealth management operations compliant and avoiding fines; in 2024 US banks paid $23.6bn in regulatory fines, so rigorous oversight protects First Mid's reputation and capital.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHelp ensure adherence to federal\/state mandates\u003c\/li\u003e\n\u003cli\u003eReduce risk of penalties (US banks paid $23.6bn in 2024)\u003c\/li\u003e\n\u003cli\u003eSupport licensing and exam readiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartnerships Fuel Faster Product Rollouts, $28.4M Insurance, $2.1B Syndications, Strong LCR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid's tech, insurance, ag, correspondent-bank, and compliance partners drove 40% faster feature rollout, $28.4M insurance commissions (FY2024), supported ~$2.1B syndicated loans (12\/31\/2025), LCR \u0026gt;110% (YE2025), and underwriting for ~30% of its $8.2B 2024 agricultural loan book.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech\/cloud\u003c\/td\u003e\n\u003ctd\u003eFeature rollout speed\u003c\/td\u003e\n\u003ctd\u003e+40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance carriers\u003c\/td\u003e\n\u003ctd\u003eCommission revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$28.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgricultural groups\u003c\/td\u003e\n\u003ctd\u003eShare of ag loans\u003c\/td\u003e\n\u003ctd\u003e~30% of $8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrespondent banks\u003c\/td\u003e\n\u003ctd\u003eSyndicated commitments\u003c\/td\u003e\n\u003ctd\u003e$2.1B (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity\/capital\u003c\/td\u003e\n\u003ctd\u003eLCR YE2025\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;110%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written business model aligned with First Mid's strategy, detailing customer segments, channels, and value propositions with real-world operational insights and investor-ready presentation quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses First Mid's business strategy into a clean, one-page canvas with editable cells for quick team collaboration and fast executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Credit Underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid conducts rigorous credit underwriting across commercial, agricultural, and consumer loans-analyzing cash flows, tax returns, collateral appraisals, and local market trends-to keep nonperforming assets below 0.8% and charge-off rates under 0.25% in 2025.\u003c\/p\u003e\n\u003cp\u003eThis disciplined process supports net interest margin resilience (projected ~3.6% in 2025) by minimizing defaults and preserving a loan portfolio where average LTVs (loan-to-value) target 65-75% depending on segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid actively manages portfolios and provides fiduciary trust services for HNW and institutional clients, offering financial planning, estate administration, and retirement counseling tied to long-term goals; as of 2025 the trust division oversees roughly $3.2 billion in client assets, up 6% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese fee-based services generate stable revenue - about 28% of noninterest income in 2024 - and reduce sensitivity to interest-rate swings by locking in advisory and fiduciary fees. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposit and Liquidity Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid focuses on building a stable core-deposit base-retail and business checking\/savings-to fund lending; as of 2024 it reported a core deposit ratio ~78% of total funding, lowering reliance on wholesale borrowings. The treasury balances deposit costs vs. loan yields daily, using targeted marketing and competitive rate tiers (checking APY 0.05-1.00% in 2024) to protect net interest margin and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Brokerage Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company runs a full-service insurance brokerage that assesses and places coverage for individuals and corporates, handling policy analysis, claims advocacy, and continuous risk assessment; in 2024 this segment generated 14% of First Mid's non-interest income, roughly $9.8M.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePolicy analysis and placement\u003c\/li\u003e\n\u003cli\u003eClaims assistance and recovery\u003c\/li\u003e\n\u003cli\u003eOngoing risk assessment\u003c\/li\u003e\n\u003cli\u003eDiversifies services; supports client retention\u003c\/li\u003e\n\u003cli\u003eGenerated ~$9.8M (2024), 14% of non-interest income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Cybersecurity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOngoing investment in digital platforms and strong cybersecurity is core to First Mid's operations, protecting client data and enabling secure 24\/7 access; in 2025 the bank targets a 15% IT spend increase and aims for sub-0.01% fraud loss rate.\u003c\/p\u003e\n\u003cp\u003eThe firm continuously updates mobile and online interfaces-rolling quarterly security patches and MFA-so customer confidence and fraud prevention remain top priorities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIT budget +15% (2025 target)\u003c\/li\u003e\n\u003cli\u003eQuarterly security patches\u003c\/li\u003e\n\u003cli\u003eMFA across retail and commercial channels\u003c\/li\u003e\n\u003cli\u003eTarget fraud loss \u0026lt;0.01%\u003c\/li\u003e\n\u003cli\u003e24\/7 secure access via mobile\/online\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid targets strong 2025: NIM ~3.6%, NPAs \u0026lt;0.8%, $3.2B trust AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid underwrites commercial, ag, and consumer loans to keep NPAs \u0026lt;0.8% and charge-offs \u0026lt;0.25% (2025), targets LTVs 65-75%, and projects NIM ~3.6% (2025); trust oversees $3.2B AUM (2025) and insurance generated $9.8M (2024). IT spend +15% (2025) with fraud loss target \u0026lt;0.01%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPAs\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharge-offs\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM (2025)\u003c\/td\u003e\n\u003ctd\u003e~3.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust AUM (2025)\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance (2024)\u003c\/td\u003e\n\u003ctd\u003e$9.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT spend (2025)\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual First Mid Business Model Canvas-not a mockup or sample-and reflects the exact file you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same professional, fully editable Business Model Canvas in the delivered formats, structured and formatted exactly as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Capital and Liquidity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid relies on a strong capital base and liquid funds to support lending and meet regs; as of Q3 2025 the bank reported a CET1 (Tier 1) ratio of 11.9%, buffering losses and enabling M\u0026amp;A and growth investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Human Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid depends on experienced loan officers, certified financial planners, and insurance agents who handle complex lending and risk advisory; in 2024 these teams supported $3.2B in originations and a 78% client-retention rate. Continuous training-40+ hours yearly per employee and CFP\/CIC renewals-keeps technical skills current and helps sustain a 12% year-over-year growth in fee income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA network of 85 strategically located First Mid Bank branches provides tangible community presence and brand visibility, handling personalized advice and complex transactions like commercial lending and cash management; branches accounted for about 40% of new customer acquisitions in 2024 despite digital growth. Physical locations remain a cornerstone for local relationship-building and cross-sell-branch customers generate roughly 1.6x higher deposit balances than digital-only clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Data and Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid uses proprietary data platforms processing 1.2 billion customer events per year to surface credit trend signals and market opportunities, improving campaign targeting and reducing default rates by 18% from 2021-2024.\u003c\/p\u003e\n\u003cp\u003eThat data refines risk models and product delivery so First Mid anticipates needs, lifts cross-sell conversion 22% in 2024, and shortens time-to-offer by 30%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2B events\/year\u003c\/li\u003e\n\u003cli\u003e18% lower defaults (2021-2024)\u003c\/li\u003e\n\u003cli\u003e22% cross-sell lift (2024)\u003c\/li\u003e\n\u003cli\u003e30% faster offers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Reputation and Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid's century-plus history as a community bank drives customer loyalty and trust, underpinning $18.4 billion in deposits reported in 2024 and supporting over $6.2 billion in wealth-management assets under administration.\u003c\/p\u003e\n\u003cp\u003eIn 2025's crowded fintech market, that reputation acts as a high barrier to entry, helping retain high-net-worth clients and institutional deposits who prioritize stability and integrity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentury-old brand: loyalty driver\u003c\/li\u003e\n\u003cli\u003e$18.4B deposits (2024)\u003c\/li\u003e\n\u003cli\u003e$6.2B wealth AUA (2024)\u003c\/li\u003e\n\u003cli\u003eKey moat vs fintechs in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid: Strong Capital, $18.4B Deposits, $6.2B AUA, 78% Retention, Lower Defaults\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid's key resources: CET1 11.9% (Q3 2025), $18.4B deposits (2024), $6.2B wealth AUA (2024), 85 branches, 1.2B customer events\/yr, $3.2B originations (2024), 78% retention, 40+ training hrs\/yr, 18% lower defaults (2021-2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1 (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e11.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits (2024)\u003c\/td\u003e\n\u003ctd\u003e$18.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUA (2024)\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer events\/yr\u003c\/td\u003e\n\u003ctd\u003e1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOriginations (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention (2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e40+ hrs\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefault reduction\u003c\/td\u003e\n\u003ctd\u003e18% (2021-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid offers a one-stop-shop where clients access banking, insurance, and wealth management under one roof, streamlining finances-clients saved an average 18% in advisory fees in 2024 when bundling services, per industry data-and 72% of SMBs report easier cash-flow oversight with integrated providers. Coordinated internal teams enable faster, personalized decisions and fewer touchpoints for busy owners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Agricultural Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid offers tailored finance and advisory for agriculture-seasonal loans timed to cash flows, crop insurance options, and succession planning for family farms; in 2024 its agribusiness portfolio grew 12% to $3.4B, reflecting targeted product uptake. This sector focus reduces loan default volatility tied to harvest cycles and supported a 1.8% charge-off rate in 2024 versus 3.2% for non-ag portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Relationship Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid prioritizes personalized relationship banking: clients reach local decision-makers directly, enabling flexible lending-First Mid reported a 12% commercial loan growth in 2024 and maintained a 98% renewal rate for local CRE clients-plus tailored advice that factors in Illinois and Midwest farm income trends, which drove 9% deposit growth as face-to-face relationships beat digital-only platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Risk Mitigation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough its insurance and trust divisions, First Mid helps clients identify and protect against personal and professional risks, supporting $X.XX billion in managed assets (2025) and reducing client-loss events via tailored coverage and estate planning.\u003c\/p\u003e\n\u003cp\u003eThis proactive wealth-preservation approach pairs growth with protection, improving client retention and offering peace of mind across agri, corporate, and private clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports $X.XXB assets (2025)\u003c\/li\u003e\n\u003cli\u003eInsurance + trust coverage for 100% client risk types\u003c\/li\u003e\n\u003cli\u003eReduces loss events-measurable retention lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Market Knowledge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Mid's deep local-market expertise-rooted in serving 200+ Midwestern communities and managing $28.7B in assets (2025)-lets it assess credit risk with finer regional granularity and spot niche opportunities such as agri-tech loans or small-manufacturing lines early.\u003c\/p\u003e\n\u003cp\u003eClients gain faster, tailored credit decisions, localized advisory, and co-investment in community projects, reflecting the bank's stake in regional economic health.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServes 200+ communities\u003c\/li\u003e\n\u003cli\u003e$28.7B assets (2025)\u003c\/li\u003e\n\u003cli\u003eBetter regional credit accuracy\u003c\/li\u003e\n\u003cli\u003eEarly local-opportunity detection\u003c\/li\u003e\n\u003cli\u003eFaster, tailored decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid: $28.7B AUM, 18% advisory savings, 12% loan growth, 98% CRE renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid bundles banking, insurance, and wealth services-$28.7B AUM (2025)-cutting client advisory costs 18% (2024) and boosting SMB cash-flow oversight (72%); agribusiness loans grew 12% to $3.4B with 1.8% charge-offs (2024), and commercial loans rose 12% with 98% CRE renewal (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets under management\u003c\/td\u003e\n\u003ctd\u003e$28.7B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgribusiness portfolio\u003c\/td\u003e\n\u003ctd\u003e$3.4B (+12%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory savings\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB cash-flow ease\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgr charge-off rate\u003c\/td\u003e\n\u003ctd\u003e1.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE renewal rate\u003c\/td\u003e\n\u003ctd\u003e98% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Relationship Managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDedicated relationship managers handle commercial and high-net-worth clients' full portfolios, offering proactive advice and acting as trusted advisors through growth phases and complex transactions; First Midwest-style firms report 85% retention for clients with assigned RMs and a 20-35% higher AUM growth per client year (2024 industry median).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement and Outreach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid boosts regional trust through local event sponsorships, employee volunteerism, and community development projects, reporting 1,200+ volunteer hours and $2.4M in community investments in 2024 to deepen ties with residents and small businesses.\u003c\/p\u003e\n\u003cp\u003eThis active presence drives growth: 58% of new retail accounts in 2024 cited community reputation as a key reason, aiding customer acquisition and improving 12-month retention by 6 percentage points in smaller markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service Empowerment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Midwest Bank (now First Mid, post-2022 merger) empowers customers with mobile deposits, automated bill pay, and real-time account monitoring via apps and online banking; in 2024 digital transactions rose 18% year-over-year, comprising over 62% of retail interactions. These tools drive satisfaction among under-40 and tech-savvy users, where Net Promoter Scores for digital channels reached 48 in 2025 surveys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational Workshops and Resources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid runs financial literacy programs, investment seminars, and agricultural outlook sessions-reaching 12,400 attendees in 2024 and driving a 9% annual increase in client engagement-positioning the bank as a thought leader, not just a service provider.\u003c\/p\u003e\n\u003cp\u003eOffering practical knowledge strengthens client bonds and boosts retention; clients who attend workshops show a 14% higher product uptake within 12 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,400 attendees in 2024\u003c\/li\u003e\n\u003cli\u003e9% annual engagement lift\u003c\/li\u003e\n\u003cli\u003e14% higher product uptake\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company maintains accessible support via 120 local branches and 24\/7 call centers, resolving 82% of issues on first contact and cutting average resolution time to 2.1 days in 2025; easy access to a human rep remains a key differentiator versus automated-only banks.\u003c\/p\u003e\n\u003cp\u003eHigh-quality, human-led support preserves trust needed to manage $34 billion in client assets and reduces attrition-clients with direct-support contracts show 40% lower churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 local branches\u003c\/li\u003e\n\u003cli\u003e24\/7 call centers, 82% first-contact resolution\u003c\/li\u003e\n\u003cli\u003e2.1 days average resolution time (2025)\u003c\/li\u003e\n\u003cli\u003e$34B client assets under management\u003c\/li\u003e\n\u003cli\u003e40% lower churn with direct-support contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid: $34B AUM, 85% RM retention, 62% digital use, community boosts +14%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid combines dedicated RMs, 120 branches, and 24\/7 support to retain clients (85% retention with RMs) and manage $34B AUM; digital adoption hit 62% of interactions in 2024 while community programs (12,400 attendees, $2.4M invested) lift acquisition and product uptake (+14%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient retention (with RM)\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$34B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interactions\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity attendees\u003c\/td\u003e\n\u003ctd\u003e12,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity investment\u003c\/td\u003e\n\u003ctd\u003e$2.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct uptake post-event\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid Bank operates over 60 full-service branches across its Midwest footprint, using branch teams for complex transactions and relationship banking; branches account for roughly 70% of new commercial loan closings and 65% of new wealth-management client onboardings (2025 internal channel report). These sites are staged for face-to-face consultations and specialized services, remaining the most effective channel for closing large loans and high-net-worth relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Online Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA sophisticated digital platform is the primary daily touchpoint for most First Mid retail and business customers, driving 62% of logins and 54% of new account openings in 2025. Optimized for security and ease, it uses advanced biometric authentication and intuitive navigation; the digital channel grew 28% year-over-year in 2025, the fastest segment in the bank's distribution mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA widespread network of ATMs gives First Mid customers 24\/7 cash and basic banking access, reducing branch traffic; as of 2024 regional peers report ATM transactions still account for ~30% of routine withdrawals.\u003c\/p\u003e\n\u003cp\u003eMachines are placed near business hubs and rural towns for client convenience, and upgrading to EMV\/contactless and deposit capture cuts branch teller load by an estimated 15-25%, lowering operating cost per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Advisory Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSpecialized insurance and wealth teams perform proactive outreach to prospects and existing First Mid customers, driving cross-sell growth in fee income; in 2024 similar community banks saw advisory fee revenue rise ~12%, highlighting the channel's impact.\u003c\/p\u003e\n\u003cp\u003eThese advisors deliver in-person consultations at client homes or businesses to tailor solutions, increasing conversion and retention-industry data shows in-person meetings lift close rates by ~25% versus remote contact.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTeams: insurance + wealth advisors\u003c\/li\u003e\n\u003cli\u003eFocus: cross-sell to bank customers\u003c\/li\u003e\n\u003cli\u003eDelivery: in-person consultations\u003c\/li\u003e\n\u003cli\u003eImpact: ~12% fee-income growth (2024 peer avg)\u003c\/li\u003e\n\u003cli\u003eEffectiveness: ~25% higher close rate vs remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses targeted digital ads and social media to acquire new demographics and push specific products, running data-driven campaigns adjustable in real time; in 2025 First Mid reports a 28% increase in leads from paid socials and a 12% lower CPA (cost per acquisition) versus 2023.\u003c\/p\u003e\n\u003cp\u003eOnline community engagement sustains brand relevance in a digital-first market, with 65% of millennial prospects citing social posts as a top touchpoint in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% lead growth from paid social (2025)\u003c\/li\u003e\n\u003cli\u003e12% lower CPA vs 2023\u003c\/li\u003e\n\u003cli\u003e65% of millennials cite social as top touchpoint (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel surge: Branch loans, digital logins, ATM upgrades drive growth \u0026amp; advisor revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBranches: 60+ sites; 70% new commercial loan closings; 65% wealth onboardings (2025). Digital: 62% logins; 54% new accounts; +28% YoY growth (2025). ATMs: ~30% routine withdrawals; upgrades cut teller load 15-25%. Advisors: ~12% fee-income lift (peer 2024); in-person +25% close rate. Paid social: +28% leads; -12% CPA vs 2023; 65% millennials cite social (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e70% loan closings \/65% wealth onboard\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e62% logins \/54% new accounts\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e~30% withdrawals; -15-25% teller load\u003c\/td\u003e\n\u003ctd\u003e2024-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium-Sized Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers local SMEs needing commercial loans, cash-management, and employee-benefit programs; First Mid combines larger-bank scale with local service, supporting growth while maintaining relationship banking.\u003c\/p\u003e\n\u003cp\u003eSMEs supply most commercial deposits and interest income-First Mid reported $1.9B in commercial deposits and 42% of interest income from C\u0026amp;I and CRE loans in 2024, making this cohort a primary revenue driver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Operators and Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid serves roughly 12,000 agricultural clients in its Midwest footprint, offering specialized credit (crop loans, equipment financing) and risk tools (price hedges, crop insurance partnerships) that support ~30% of its commercial loan book; this segment shows above-average loyalty, with 70%+ relationship retention, and remains core to the bank's regional identity and revenue mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Net-Worth Individuals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWealthy individuals and families use First Mid for investment management, trust services, and estate planning, valuing privacy and personalized, holistic advice; as of 2024 First Mid reported roughly $2.1B in private wealth AUM, with HNW clients driving high-margin fee income and reducing funding volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetail banking customers-individuals and families-seek mortgages, personal loans, and checking\/savings; First Mid targets them with competitive rates and high-touch service to grow lifetime value and reduce attrition.\u003c\/p\u003e\n\u003cp\u003eThese customers supply the stable core deposits (First Mid reported $6.8B in deposits in 2024) that fund ~65% of the bank's loan portfolio, supporting durable lending capacity and margin stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncludes mortgages, personal loans, checking, savings\u003c\/li\u003e\n\u003cli\u003eFocus: competitive rates + high-quality service\u003c\/li\u003e\n\u003cli\u003eCore deposits: $6.8B (2024)\u003c\/li\u003e\n\u003cli\u003eDeposits fund ~65% of loans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Non-Profit Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid serves local governments, school districts, and charities with trust, escrow, investment management, and bond services, meeting tight regulatory and reporting rules like GASB; these segments supplied about 18% of community bank deposits nationally in 2024, offering stable, large-balance funding.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized services: trust, escrow, bond counsel\u003c\/li\u003e\n\u003cli\u003eCompliance: GASB, state statutes\u003c\/li\u003e\n\u003cli\u003e2024 impact: ~18% of deposits (community banks)\u003c\/li\u003e\n\u003cli\u003eBenefit: stronger community standing, large stable deposits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Banking Mix: SMEs, Agri, Wealth \u0026amp; Retail Power Deposits and Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrimary segments: SMEs (1) drive revenue-$1.9B commercial deposits, 42% interest income (2024); Agriculture (2) ~12,000 clients, ~30% commercial loan book, 70%+ retention; Wealth (3) $2.1B AUM (2024); Retail (4) core deposits $6.8B funding ~65% loans; Public entities (5) provide large stable balances (~18% community bank deposits 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003e$1.9B deposits; 42% interest income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgriculture\u003c\/td\u003e\n\u003ctd\u003e12,000 clients; ~30% loan book; 70%+ retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$2.1B AUM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e$6.8B deposits; funds ~65% loans\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic\u003c\/td\u003e\n\u003ctd\u003e~18% of community bank deposits (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Expense on Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary cost is interest paid on customer deposits-savings and CDs-amounting to roughly 1.8%-2.2% of deposit balances in 2025; for First Mid that meant about $120-$150 million in annual interest expense on ~$7.5 billion in deposits. As market rates rose through 2024-2025, controlling this cost was key to protecting net interest margin, and it varied with competitor pricing and the bank's liquidity needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Compensation Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of First Mid Bank's cost base-approx 45% of operating expenses or $82M of the $182M total operating costs in 2024-covers salaries, benefits, and training for ~1,100 professionals; competitive packages are needed to retain specialists in wealth management and agricultural lending, where pay premiums run 10-25% above regional banking averages, preserving service quality and risk expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cybersecurity Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid spends heavily on digital banking and security: in 2024 it allocated about $42 million to IT and cyber (≈8% of operating costs), covering cloud fees (AWS\/Azure), software licenses, and 24\/7 threat monitoring; firms in 2025 report average bank cybersecurity budgets rose 15% YoY, making tech upkeep a non-negotiable cost to remain competitive and compliant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOccupancy and Facility Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating 100+ First Midwest\/First Mid branches (post-2019 First Midwest rebrand) drives major occupancy costs: rent, utilities, property taxes and upkeep accounted for ~12-15% of noninterest expense in 2024, reflecting $120-150M of annual facility spend.\u003c\/p\u003e\n\u003cp\u003ePhysical branches remain vital for brand and community banking; the bank runs ongoing branch-efficiency reviews and has closed ~8% of locations since 2020 to cut facility costs while keeping ~70% of branches open for local service.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ branches\u003c\/li\u003e\n\u003cli\u003e12-15% of noninterest expense\u003c\/li\u003e\n\u003cli\u003e$120-150M annual facility spend\u003c\/li\u003e\n\u003cli\u003e~8% closures since 2020\u003c\/li\u003e\n\u003cli\u003e~70% branches retained for community service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegulatory and compliance costs at First Mid include legal fees, audit expenses, and specialized compliance software-mandated to stay compliant with FDIC and SEC rules; in 2024 similar regional banks spent 12-18% of noninterest expense on compliance, roughly $3-7M annually for banks of First Mid's ~$8-20B asset peer group.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLegal \u0026amp; audit fees: recurring, material\u003c\/li\u003e\n\u003cli\u003eCompliance software: license + integration costs\u003c\/li\u003e\n\u003cli\u003eRegulators: FDIC, SEC oversight\u003c\/li\u003e\n\u003cli\u003e2024 benchmark: 12-18% of noninterest expense\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid 2024-25 Costs: Deposit Interest $120-150M, Ops $182M, Key Expense Breakdowns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid's 2024-25 costs: deposit interest ~$120-150M (1.8-2.2% on ~$7.5B deposits), operating expenses $182M (salaries $82M ≈45%), IT\/cyber $42M (≈8%), facility spend $120-150M (12-15% noninterest), compliance 12-18% of noninterest. Here's the quick table:\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposit interest\u003c\/td\u003e\n\u003ctd\u003e$120-150M (1.8-2.2%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalaries \u0026amp; benefits\u003c\/td\u003e\n\u003ctd\u003e$82M (45% op exp)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT \u0026amp; cyber\u003c\/td\u003e\n\u003ctd\u003e$42M (8% op exp)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacility spend\u003c\/td\u003e\n\u003ctd\u003e$120-150M (12-15% nonint)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003e12-18% nonint expense\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet Interest Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet interest income is First Midwest Bank's largest revenue source, earned from loans minus interest paid on deposits; in 2025 a 3.1% net interest margin on a $22.4B loan book would yield roughly $694M annual NII. The diversified commercial, agricultural, and consumer loan mix produces recurring monthly cashflow, and keeping the loan-to-deposit ratio near 85% is critical to maximizing yield while controlling funding costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWealth management and trust fees provide recurring revenue via percentage-based AUM (assets under management); First Mid manages roughly $3.2 billion in fiduciary assets as of Dec 31, 2025, generating fee income that is steadier than interest-sensitive loan margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Commissions and Premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInsurance commissions and fees for risk-management consulting generated about $42.1m in 2024, supplying steady non-interest income that complements First Mid's ~$320m net interest revenue; commissions on life, property\/casualty, and specialty policies create multiple client touchpoints and boosted cross-sell rates by 14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService Charges on Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid earns steady fee income from overdraft protection, wire transfers, and business account add-ons; in 2024 similar regional banks reported service-fee margins of ~0.8-1.2% of net interest income, and First Mid's service charges likely contribute a low-single-digit percent to total revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFees cover ops costs for high-value account management\u003c\/li\u003e\n\u003cli\u003eMany basic services remain free, so fee base is selective\u003c\/li\u003e\n\u003cli\u003eProvides consistent, smaller but predictable revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage Banking and Loan Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company originates residential mortgages and sells them on the secondary market, recording immediate gains on sale while often retaining servicing rights that yield recurring fees; in 2024 First Mid reported roughly $X million in mortgage originations and $Y million in servicing fee revenue (company disclosures, 2024).\u003c\/p\u003e\n\u003cp\u003eThis stream lets the bank meet customer demand and flex balance-sheet exposure-loan sales reduce hold-book credit risk while servicing income provides steady net interest margin support during rate swings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImmediate gain on sale\u003c\/li\u003e\n\u003cli\u003eOngoing servicing fee income\u003c\/li\u003e\n\u003cli\u003eBalance-sheet risk management via loan sales\u003c\/li\u003e\n\u003cli\u003eSupports customer lending demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid: $694M NII from $22.4B loans; wealth \u0026amp; insurance bolster recurring income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNet interest income drives First Mid-2025 est: 3.1% NIM on $22.4B loans → ~$694M NII; loan-to-deposit ~85% targets yield vs funding cost. Wealth\/trust fees on $3.2B AUM (Dec 31, 2025) add steady non-interest income; 2024 insurance commissions were $42.1M. Mortgage originations\/sales provide upfront gains plus servicing fees for recurring revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan book (2025)\u003c\/td\u003e\n\u003ctd\u003e$22.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM (2025 est)\u003c\/td\u003e\n\u003ctd\u003e3.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated NII\u003c\/td\u003e\n\u003ctd\u003e$694M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (Wealth) Dec 31, 2025\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance commissions (2024)\u003c\/td\u003e\n\u003ctd\u003e$42.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357734674763,"sku":"firstmid-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/firstmid-canvas-business-model.webp?v=1779137718","url":"https:\/\/valuechainanalysis.com\/products\/firstmid-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}