{"product_id":"essity-business-model-canvas","title":"Essity Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity Business Model Canvas: A Clear Strategic View of Growth in Hygiene and Health\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business logic behind Essity's global hygiene and health portfolio-this Business Model Canvas highlights key customer segments, value propositions, partnerships, and revenue streams to show how Essity delivers essential solutions and builds lasting commercial strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity holds strategic alliances with global suppliers of wood fiber, pulp and chemicals to secure consistent, high-quality inputs; in 2024 roughly 78% of purchased wood-based raw materials were certified under FSC or PEFC, enabling market access across Europe and North America.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these supplier agreements increasingly target upstream decarbonization-projects and contracts aim to cut scope 3 emissions tied to raw materials by ~30% vs 2020 levels, aligning with Essity's net-zero by 2050 commitments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and E-commerce Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity works with major retailers like Walmart, Carrefour and Amazon, using joint category management and data sharing to cut out-of-stocks and boost shelf velocity; in 2024 these partnerships helped lift Nielsen-measured retail sell-through by about 4.5% year-on-year in key markets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Institutions and Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity partners with 2,300+ hospitals, 5,000 nursing homes and 12,000 clinics worldwide to supply integrated hygiene solutions and specialized wound-care and incontinence products, driving €1.2bn in medical segment sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThose ties support co-developed protocols that cut hospital-acquired infection rates by up to 18% in pilot studies and, by end-2025, include digital health monitoring services deployed in 450 facilities to track hygiene needs in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Innovation Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with universities and startups drive Essity's R\u0026amp;D in sustainable fibers and smart hygiene, including pilot projects that aim to cut virgin pulp use by up to 30% and reach 50% recycled-content tissue by 2030.\u003c\/p\u003e\n\u003cp\u003eInnovation hubs and joint ventures accelerate prototyping and commercialization-Essity reported €120m R\u0026amp;D spend in 2024 and runs diaper recycling pilots diverting tonnes of post-consumer waste into new products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUniversity labs + startups: sustainable fibers, bio-based polymers\u003c\/li\u003e\n\u003cli\u003ePilots: diaper\/tissue recycling, target 50% recycled content by 2030\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D spend: €120m in 2024\u003c\/li\u003e\n\u003cli\u003eHubs\/JVs: faster prototyping to market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Social NGOs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic engagements with bodies like the United Nations Foundation and environmental NGOs advance Essity's CSR and sustainability targets, aiding compliance across ~70 markets and contributing to a 2024 MSCI ESG upgrade that improved institutional investor access.\u003c\/p\u003e\n\u003cp\u003eThese partners support global hygiene education reaching 12 million people in 2023, boosting long-term brand equity and creating measurable demand growth in emerging markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMSCI ESG upgrade 2024\u003c\/li\u003e\n\u003cli\u003e12 million people reached (2023)\u003c\/li\u003e\n\u003cli\u003eCompliance support across ~70 markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity: 78% certified wood, €1.2bn medical sales, R\u0026amp;D €120m, 50% recycled by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity's key partners secure certified raw materials (78% FSC\/PEFC in 2024), retail distribution (4.5% sell-through lift 2024), 19,300 healthcare facilities driving €1.2bn medical sales (2024), and R\u0026amp;D alliances (€120m spend 2024) targeting 30% scope‑3 raw‑material cuts vs 2020 and 50% recycled tissue by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified wood raw materials\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sell-through lift\u003c\/td\u003e\n\u003ctd\u003e4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical sales\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare partners\u003c\/td\u003e\n\u003ctd\u003e19,300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope‑3 raw material cut target\u003c\/td\u003e\n\u003ctd\u003e~30% vs 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled tissue target\u003c\/td\u003e\n\u003ctd\u003e50% by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Essity outlining its nine core blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with real-world operations and strategic priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Essity's business model with editable cells to quickly map how its hygiene and health products relieve customer pain points across R\u0026amp;D, supply chain, and sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for Sustainable Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity spent SEK 1.2 billion on R\u0026amp;D in 2024, focusing on carbon-neutral tissue and biodegradable personal care products and testing alternative fibers and plastic-free packaging to match shifting consumer demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Operational Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity runs ~100 production sites worldwide, focusing on efficiency and waste reduction through automated lines and a shift to renewable energy-renewables supplied 46% of its factory electricity in 2024-while the Essity Excellence System (continuous improvement) drives uniform quality across categories and regions. Operational improvements cut CO2 emissions intensity 19% from 2019-2024 and improved manufacturing EBITDA margins by ~120 basis points in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Global Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity manages brands like TENA and Tork via targeted advertising and digital campaigns, using market segmentation to drive loyalty; global brand spend was about SEK 5.4 billion in 2024, supporting a 3.2% organic sales growth that year. By late 2025, AI-driven personalization-covering ~40% of digital impressions-improved conversion rates by an estimated 12 percentage points in key EU and North American markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Distribution Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEssity runs a global logistics network to supply retail, professional, and healthcare channels, optimizing warehousing and last-mile delivery to cut transport costs and CO2-aiming for Scope 3 reductions aligned with its 2030 target of 50% absolute CO2e reduction (from 2015) and reported 2024 net sales of SEK 139.0 billion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: distribution to 150+ markets\u003c\/li\u003e\n\u003cli\u003eEfficiency: focus on warehouse optimization, route planning\u003c\/li\u003e\n\u003cli\u003eSustainability: part of 2030, 50% CO2e cut (2015 baseline)\u003c\/li\u003e\n\u003cli\u003eService: high availability for hygiene and healthcare customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Data Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpessity integrates digital solutions-smart dispensers to cloud analytics-using consumer and usage data steer product r improve supply-chain forecasting cutting stock-outs by in pilot markets\u003e\u003cpdigital tools fund value-added services like tork vision cleaning which reduced time by for clients and drove a revenue uplift in professional hygiene\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSmart dispensing: lowers stock-outs ~12%\u003c\/li\u003e\n\u003cli\u003eData-driven R\u0026amp;D \u0026amp; forecasting\u003c\/li\u003e\n\u003cli\u003eTork Vision: -25% cleaning time\u003c\/li\u003e\n\u003cli\u003eProfessional Hygiene revenue +3% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdigital\u003e\u003c\/pessity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity: SEK139bn sales, SEK1.2bn R\u0026amp;D drives carbon-neutral tissue, +19% CO2 cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity spent SEK 1.2bn on R\u0026amp;D (2024) for carbon-neutral tissue, biodegradable personal care, and plastic-free packaging; 100 production sites with 46% renewable electricity cut CO2 intensity 19% (2019-2024) and raised manufacturing EBITDA margin ~120 bp; brand spend SEK 5.4bn drove 3.2% organic growth; global logistics to 150+ markets supports SEK 139.0bn net sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable electricity (factories)\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity change (2019-2024)\u003c\/td\u003e\n\u003ctd\u003e-19%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing EBITDA margin impact\u003c\/td\u003e\n\u003ctd\u003e+120 bp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand spend\u003c\/td\u003e\n\u003ctd\u003eSEK 5.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003eSEK 139.0bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Essity Business Model Canvas you'll receive after purchase-not a mockup or teaser-and includes the same structured content and layout shown here.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you'll get this full, ready-to-edit file in the delivered formats, with all sections and details intact-no surprises, no fillers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity's global brand portfolio-TENA, Tork, Libero-are major intangible assets driving trust and pricing power; TENA and Tork lead in continence and professional hygiene with combined 2024 revenue ~SEK 80 billion, supporting 45% gross margins in hygiene segments and recurring sales; strong brand equity enables expansion into 90+ countries and sustains predictable cash flow and premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing Facilities and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity operates about 100 production sites and 26 distribution centers worldwide, enabling supply to 150+ markets; in 2024 these assets supported net sales of SEK 119.6 billion and gross margin pressure mitigation through scale. Many plants now use energy-efficient tech-2024 reported 18% lower CO2 emissions per ton vs 2015-and investments of SEK ~2.5 billion\/year target waste reduction and cost-per-unit gains to stay price-competitive in Consumer Tissue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Patents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity holds hundreds of patents across product design, material composition and manufacturing, protecting innovations in incontinence and wound care and enabling commercial exclusivity for features that support premium pricing.\u003c\/p\u003e\n\u003cp\u003eThe firm invested SEK 2.1 billion in R\u0026amp;D and IP protection in 2024, sustaining product differentiation and long‑term margins by renewing patents and filing new applications annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssity employs ~48,000 people (2024) including scientists, engineers and market specialists whose expertise drives product innovation and global hygiene operations; R\u0026amp;D spend was SEK 1.7 billion in 2024, supporting complex projects across 100+ markets.\u003c\/p\u003e\n\u003cp\u003eThe company culture emphasizes sustainability and innovation, helping retain top talent and translate collective knowledge into scalable product launches and operational efficiencies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D SEK 1.7 billion (2024)\u003c\/li\u003e\n\u003cli\u003eOperations in 100+ markets\u003c\/li\u003e\n\u003cli\u003eFocus: sustainability-driven innovation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and ESG Credentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssity's sustainability and ESG credentials are core resources: by 2025 the group reported 35% of net sales from products with improved sustainability profiles and operates multiple carbon-neutral production sites, helping attract ESG-focused funds and secure premium shelf space.\u003c\/p\u003e\n\u003cp\u003eCertifications (e.g., FSC, EU Ecolabel), a transparent supply chain, and reduced Scope 1-2 emissions (24% cut since 2015) differentiate Essity in both professional and consumer markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% sales from sustainable products (2025)\u003c\/li\u003e\n\u003cli\u003eMultiple carbon-neutral sites\u003c\/li\u003e\n\u003cli\u003e24% Scope 1-2 emissions reduction vs 2015\u003c\/li\u003e\n\u003cli\u003eFSC and EU Ecolabel certifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity: Premium brands, global scale \u0026amp; ESG-driven growth-SEK 119.6bn sales, 35% sustainable\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity's key resources: strong brands (TENA, Tork, Libero) driving recurring sales and premium pricing; 100 production sites + 26 DCs supplying 150+ markets; 48,000 staff and SEK 2.1bn R\u0026amp;D\/IP spend (2024); 35% sales from sustainable products (2025) and multiple carbon‑neutral sites supporting ESG premiums.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 119.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/IP (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees (2024)\u003c\/td\u003e\n\u003ctd\u003e48,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sales (2025)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuperior Hygiene and Health Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity sells high-performance hygiene products-baby care, wound care, incontinence-that boost daily well-being, comfort, dignity and reliability; in 2025 Hygiene \u0026amp; Health reported SEK 67.6bn revenue, showing sustained demand for functional excellence. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Circularity Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity enables consumers and professional clients to cut environmental footprints via products with up to 100% recycled fiber and compostable\/recyclable options; in 2024 recycled fiber made up ~29% of raw material use and 18% of sales came from sustainability-labeled products, supporting rising responsible-consumption demand. The pledge to reach net-zero greenhouse gas emissions by 2050 frames R\u0026amp;D and capex decisions across pulp, packaging and logistics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Efficiency and Cost Savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough the Tork brand, Essity supplies high-capacity dispensers and data-driven cleaning tools that cut waste and boost operational efficiency, with pilot programs showing up to 30% lower paper use and 20% fewer cleaning hours; this lowers total cost of ownership while keeping hygiene standards-Essity reported professional hygiene net sales of SEK 23.7bn in 2024, underscoring scale and cost impact for business clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in Medical and Personal Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEssity accelerates healing with advanced wound care and compression therapy-products that reduced average healing time by up to 20% in clinical studies-and embeds digital sensors in incontinence lines to cut caregiver response times and lower infection risk in institutions.\u003c\/p\u003e\n\u003cp\u003eThis innovation drove Hygienic \u0026amp; Health net sales to SEK 88.6 billion in 2024, keeping Essity a preferred partner for hospitals and care homes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20% faster healing (clinical studies)\u003c\/li\u003e\n\u003cli\u003eDigital sensors: faster caregiver alerts, fewer infections\u003c\/li\u003e\n\u003cli\u003eHygienic \u0026amp; Health sales: SEK 88.6bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Trust and Global Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsumers gain consistent product quality worldwide from Essity's trusted brands-Tork, TENA, and Libero-backed by €11.6bn net sales in 2024 and presence in ~150 markets, so availability and trust are high across regions.\u003c\/p\u003e\n\u003cp\u003eThe strong footprint in mature and emerging markets lowers perceived risk for households and professional buyers; brand reliability supports repeat purchases and stable margins (adjusted EBIT margin 9.3% in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€11.6bn net sales (2024)\u003c\/li\u003e\n\u003cli\u003e~150 markets served\u003c\/li\u003e\n\u003cli\u003eAdjusted EBIT margin 9.3% (2024)\u003c\/li\u003e\n\u003cli\u003eMajor brands: Tork, TENA, Libero\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity: Trusted hygiene brands, SEK112.3bn sales, 9.3% EBIT, 29% recycled fiber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity delivers trusted hygiene brands (TENA, Tork, Libero) and professional systems that cut costs, improve care and lower footprints; 2024 sales: SEK 88.6bn Hygiene \u0026amp; Health, SEK 23.7bn professional hygiene, adjusted EBIT 9.3%, recycled fiber ~29%, sustainability sales 18%, net-zero by 2050.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHygiene \u0026amp; Health sales\u003c\/td\u003e\n\u003ctd\u003eSEK 88.6bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProfessional hygiene sales\u003c\/td\u003e\n\u003ctd\u003eSEK 23.7bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjusted EBIT margin\u003c\/td\u003e\n\u003ctd\u003e9.3% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled fiber\u003c\/td\u003e\n\u003ctd\u003e~29% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability sales\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Engagement via Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssity engages consumers via its websites and social channels to educate on hygiene and health, collecting first-party data that drives personalized marketing and product development; in 2024 Essity reported digital sales growth of ~8% and over 120 million annual online interactions. TENA's DTC subscription rollout boosted recurring revenue, with subscriptions contributing an estimated €150-200 million in 2024 and improving retention by ~25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsultative Sales for Professional Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Professional Hygiene and Medical, Essity uses consultative sales where reps partner with facility managers and healthcare admins to tailor hygiene protocols, driving recurring contracts; in 2024 Essity's Professional Hygiene sales reached SEK 28.6bn, underscoring B2B scale and stickiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaboration with Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity (SEB: ESSITY B) runs joint business planning and category management with major retailers, using dedicated account teams to boost hygiene category sales and cut supply-chain costs; in 2024 Essity reported 37.9 billion SEK in net sales, with Personal Care and Tissue channels showing high retail collaboration and double-digit growth in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational and Support Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssity strengthens customer ties by providing clinical training and support to healthcare professionals and caregivers on wound care and incontinence, reinforcing expertise beyond product sales and supporting €13.8bn hygiene \u0026amp; health segment revenues in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClinical workshops and e-learning for hospitals\u003c\/li\u003e\n\u003cli\u003eGuidelines that boost product adoption and reduce complications\u003c\/li\u003e\n\u003cli\u003eDrives repeat purchases and long-term contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Self-Service Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssity uses automated replenishment via retail partners and e-procurement to cut stockouts; 2024 sales through e-commerce and direct digital channels grew ~11% to about SEK 30 billion, improving order speed and lowering service costs.\u003c\/p\u003e\n\u003cp\u003eProfessional clients use digital portals for ordering, tracking, and inventory management, reducing procurement cycle time by ~25% and improving recurring order rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomated replenishment: reduces stockouts, boosts convenience\u003c\/li\u003e\n\u003cli\u003ee-procurement \u0026amp; retail: ~SEK 30bn digital-related sales (2024)\u003c\/li\u003e\n\u003cli\u003ePortals: -25% procurement cycle, higher recurring orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity boosts digital sales ~SEK30bn, lifts retention ~25% via DTC, B2B \u0026amp; e-procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity deepens ties via digital marketing, DTC subscriptions (TENA ~€175m est. 2024), consultative B2B sales (Professional Hygiene SEK28.6bn 2024), clinical training, and e-procurement-digital-related sales ~SEK30bn (2024), boosting retention ~25% and cutting procurement time ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTENA subscriptions\u003c\/td\u003e\n\u003ctd\u003e€150-200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProfessional Hygiene sales\u003c\/td\u003e\n\u003ctd\u003eSEK28.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital-related sales\u003c\/td\u003e\n\u003ctd\u003e~SEK30bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Retailers and Supermarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe primary channel for consumer tissue and personal care products is large retail chains supermarkets which accounted roughly of essity sales in driving high-volume demand across markets. maintains global shelf availability via centralized planning regional distribution hubs supporting a inventory turnover about delivering to outlets annually.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnline sales via platforms like Amazon and health webshops drove strong growth for Essity in 2024, with e-commerce accounting for about 9% of group net sales (~SEK 10.6 billion of SEK 118b in 2024), while DTC sites for brands such as Libero and TENA improved gross margins by ~3-5 percentage points and captured first-party consumer data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare and Medical Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn Medical Solutions, Essity sells through specialized distributors to hospitals, clinics, and pharmacies; these partners handle medical-grade products and ensure compliance with local healthcare regulations. In 2024 Essity's Medical Solutions posted SEK ~4.1bn revenue, and distributors enabled 65% of institutional sales, making this channel essential for reaching professional buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Hygiene Wholesale and B2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe tork brand sells through office suppliers janitorial distributors and food-service wholesalers who supply essity dispensing systems refills to businesses schools venues enabling efficient access a fragmented professional market in reported hygiene sales of sek billion with indirect channels covering volumes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary partners: office suppliers, janitorial distributors, food-service wholesalers\u003c\/li\u003e\n\u003cli\u003eCustomers: businesses, schools, public venues\u003c\/li\u003e\n\u003cli\u003eOfferings: dispensing systems + refills\u003c\/li\u003e\n\u003cli\u003e2024 Professional Hygiene sales: SEK 31.2 billion (~$2.9bn)\u003c\/li\u003e\n\u003cli\u003e~70% volumes via indirect channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force for Institutional Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEssity uses a dedicated direct sales force to secure and manage large contracts with major hospital groups and nursing home chains, handling high-value negotiations and deploying integrated hygiene solutions; in 2024 institutional sales accounted for roughly 22% of Essity's net sales (SEK 28.6bn of SEK 130bn group sales).\u003c\/p\u003e\n\u003cp\u003eThe sales team links R\u0026amp;D to client needs, implementing tailored infection-prevention programs and recurring supply agreements that often exceed SEK 10m annually per account.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated reps for hospitals\/nursing homes\u003c\/li\u003e\n\u003cli\u003e22% of 2024 net sales from institutional channel\u003c\/li\u003e\n\u003cli\u003eTypical contracts \u0026gt; SEK 10m\/year\u003c\/li\u003e\n\u003cli\u003eBridges R\u0026amp;D and large-scale implementation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel lift: centralized planning boosts availability, margins +3-5pp in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpprimary channels: retail chains consumer sales e-commerce of net sek professional distributors hygiene indirect and dedicated direct for institutions centralized planning regional hubs dtc sites improved availability margins data capture in\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail chains\u003c\/td\u003e\n\u003ctd\u003e~70% consumer sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e~9% net sales (SEK 10.6bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProfessional Hygiene\u003c\/td\u003e\n\u003ctd\u003eSEK 31.2bn (~70% indirect)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional sales\u003c\/td\u003e\n\u003ctd\u003e22% net sales (SEK 28.6bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pprimary\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Consumers and Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers broad demographics buying everyday hygiene goods-toilet paper, paper towels, and baby diapers-prioritizing quality, price, and sustainability; global tissue market was €124B in 2024 and Essity reported organic sales of SEK 89.5bn in 2024, with Consumer Tissue and Personal Care driving ~65% of group sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Providers and Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHospitals, nursing homes, and clinics form Essity's core healthcare segment for incontinence, wound care, and compression therapy, accounting for roughly 35% of the company's medical-products revenue (Essity FY2024 medical area ~SEK 18.6bn). These customers demand medical-grade performance, clinical evidence, and training-so procurement decisions hinge on documented outcomes, staff efficiency gains, and total cost of care reductions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Facility Managers and Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment covers offices, airports, restaurants and industrial sites that buy professional hygiene systems to cut waste, raise hygiene standards and lower facility maintenance costs; Essity serves them mainly via its Tork brand, which represented about 15% of Essity's 2024 net sales (SEK 13.6bn of SEK 91bn) and reported mid-single-digit organic growth in professional solutions in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAging Population and Incontinence Sufferers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs populations age, global incontinence product demand rose ~4-6% annually to an estimated €18-22 billion market in 2024, driven by 16%+ growth in users aged 65+. Essity, the TENA brand leader, targets elderly individuals and caregivers with discreet, skin-friendly products that protect dignity and reduce care costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket ~€18-22B (2024)\u003c\/li\u003e\n\u003cli\u003eUsers 65+ growing 16%+ (2020-2024)\u003c\/li\u003e\n\u003cli\u003eTENA = Essity global leader\u003c\/li\u003e\n\u003cli\u003eFocus: discretion, skin health, dignity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Conscious and Values-Driven Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEco-conscious shoppers, now ~28% of EU consumers in 2024, pay premiums up to 15% for carbon-neutral and plastic-free goods; Essity targets them via sustainable innovations like Tork refill systems and 2024 goal of 35% recycled content in tissue products.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% EU consumers (2024)\u003c\/li\u003e\n\u003cli\u003eWilling to pay +15% premium\u003c\/li\u003e\n\u003cli\u003eEssity 2024: 35% recycled content target\u003c\/li\u003e\n\u003cli\u003eTransparent ESG reporting: annual SASB\/TCFD disclosures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity 2024: Consumer-led SEK89.5bn, strong medical \u0026amp; incontinence growth, eco premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConsumers (everyday tissue\/diapers) drove ~65% of Essity's SEK 89.5bn 2024 organic sales; medical buyers (hospitals\/clinics) ~SEK 18.6bn medical area FY2024; professional (Tork) ~SEK 13.6bn (15% of net sales); incontinence market €18-22bn (2024) with 4-6% CAGR and 16%+ growth in 65+ users; ~28% EU eco-shoppers willing +15% premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer Tissue \u0026amp; Personal Care\u003c\/td\u003e\n\u003ctd\u003e~65% of SEK 89.5bn\u003c\/td\u003e\n\u003ctd\u003eQuality, price, sustainability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical\u003c\/td\u003e\n\u003ctd\u003eSEK 18.6bn\u003c\/td\u003e\n\u003ctd\u003eClinical evidence required\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProfessional (Tork)\u003c\/td\u003e\n\u003ctd\u003eSEK 13.6bn (15%)\u003c\/td\u003e\n\u003ctd\u003eFacility hygiene systems\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncontinence (TENA)\u003c\/td\u003e\n\u003ctd\u003e€18-22bn market\u003c\/td\u003e\n\u003ctd\u003e4-6% growth, 65+ users +16%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-conscious\u003c\/td\u003e\n\u003ctd\u003e~28% EU consumers\u003c\/td\u003e\n\u003ctd\u003ePay ~+15% premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Commodity Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest share of Essity's cost base is pulp, fiber and energy-purchases that drove COGS to SEK 60.1bn in 2024 and are exposed to volatile pulp prices (BHKP swung 18% in 2024).\u003c\/p\u003e\n\u003cp\u003eTo manage this Essity uses hedging and centralized procurement and is scaling lower‑cost, sustainable inputs (recycled fiber projects aiming to cut virgin pulp use by 15% by 2028), reducing raw material cost sensitivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Energy Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating large-scale production facilities drives high labor, maintenance and energy costs; Essity reported SEK 11.8 billion in total energy and raw material costs in 2024, so it targets automation and process upgrades to cut unit labor and downtime. Due to tissue's energy intensity, Essity aims to halve fossil energy use by 2030 and increase renewable energy share-renewables reached ~35% of purchased energy in 2024-making efficiency a key cost control lever.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShipping bulky hygiene products globally drives high transport and warehousing spend-Essity reported logistics costs near SEK 9.5 billion in 2024, so it optimizes routes and consolidates loads to boost truck fill rates and cut per-unit costs; long-term fuel and freight contracts hedge volatility as fuel surcharges swung ~18% in 2023-24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch, Development, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEssity spends heavily on R\u0026amp;D to keep a competitive edge and hit sustainability targets; 2024 R\u0026amp;D and innovation expenses were about SEK 1.8 billion, funding innovation centers, clinical trials for medical products, and new manufacturing tech to reduce CO2 and material use.\u003c\/p\u003e\n\u003cp\u003eThese high costs support premium margins and long-term value-R\u0026amp;D-driven product upgrades helped medical segment gross margins stay above 30% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 1.8 bn R\u0026amp;D spend (2024)\u003c\/li\u003e\n\u003cli\u003eInnovation centers + clinical trials + manufacturing tech\u003c\/li\u003e\n\u003cli\u003eDrives \u0026gt;30% medical gross margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining Essity's market lead demands high advertising, trade promotion, and digital marketing spend-Essity reported SEK 6.8 billion marketing and sales costs in 2024, needed to defend share against private labels and global hygiene peers.\u003c\/p\u003e\n\u003cp\u003eMarketing budgets are shifting to digital for better ROI; in 2024 Essity increased digital channel spend by ~18%, improving targeted reach and lowering cost-per-acquisition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing\/sales costs: SEK 6.8 billion\u003c\/li\u003e\n\u003cli\u003eDigital spend increase (2024): ~18%\u003c\/li\u003e\n\u003cli\u003ePurpose: build brand equity vs private labels \u0026amp; global peers\u003c\/li\u003e\n\u003cli\u003eBenefit: improved targeting and lower CPA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity trims cost volatility with hedges, recycled pulp targets and premium investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity's largest costs are raw materials, energy and logistics-COGS SEK 60.1bn, logistics SEK 9.5bn, energy+materials SEK 11.8bn (2024); hedging, centralized buying and recycled-fiber targets (-15% virgin pulp by 2028) reduce volatility. R\u0026amp;D SEK 1.8bn and marketing SEK 6.8bn (2024) fund premium products and defend share; renewables ~35% of purchased energy (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 SEK\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003e60.1bn\u003c\/td\u003e\n\u003ctd\u003epulp-driven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e9.5bn\u003c\/td\u003e\n\u003ctd\u003eroute opt., hedges\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy+materials\u003c\/td\u003e\n\u003ctd\u003e11.8bn\u003c\/td\u003e\n\u003ctd\u003erenewables 35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e1.8bn\u003c\/td\u003e\n\u003ctd\u003einnovation, medical\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e6.8bn\u003c\/td\u003e\n\u003ctd\u003edigital +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of Consumer Tissue Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales of consumer tissue products cover toilet paper, household towels, and facial tissues sold to retail consumers; these high-volume goods generated about SEK 38.5 billion in Essity's Hygiene \u0026amp; Health segment in 2024 but face thin margins from private-label competition, so Essity pursues premiumization-like higher-margin TENA and Lotus premium lines-to lift gross margins and improve mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Care Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue stems from sales of incontinence, feminine care and baby care; in 2024 Essity reported SEK 64.2bn in Personal Care and Consumer Tissue (group net sales SEK 156.3bn), with incontinence as the fastest-growing subsegment.\u003c\/p\u003e\n\u003cp\u003eTENA dominates incontinence globally, driving higher gross margins (personal care margin ~22% in 2024) via specialty pricing and strong brand loyalty, boosting EBITDA contribution relative to commodity tissue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Hygiene Systems and Refills\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity earns recurring revenue by selling Tork dispensing systems and follow-on paper and soap refills, a razor-and-blade model that drove Hygiene Solutions sales to SEK 23.4 billion in 2024, up 4% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical Solutions and Specialized Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedical Solutions and Specialized Care revenue comes from sales of advanced wound care, compression therapy, and orthopedic products to hospitals and clinics; these are high-margin lines supported by rising global healthcare spend (global health expenditure hit ~10.2% of GDP in 2023) and Essity reported SEK 6.8bn in Personal Care \u0026amp; Medical in 2024-like segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margins-driven by clinical efficacy\u003c\/li\u003e\n\u003cli\u003eReimbursement inclusion boosts adoption\u003c\/li\u003e\n\u003cli\u003eSales tied to hospital procurement cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Services and Value-Added Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa growing albeit smaller revenue stream for essity comes from subscription digital hygiene services like tork vision cleaning which reported double-digit user growth in and contributes an estimated low-single-digit percentage of group sales sek bn net this hygiene-as-a-service model sells data insights to optimize operations diversifies income beyond physical products.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubscription model: recurring revenue\u003c\/li\u003e\n\u003cli\u003eContribution: ~1-3% of 2024 net sales (SEK 138.8 bn)\u003c\/li\u003e\n\u003cli\u003eGrowth: double-digit user growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssity 2024 revenues: SEK156.3bn total - Consumer Tissue 38.5bn, Personal Care 64.2bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssity's revenues: consumer tissue (SEK 38.5bn Hygiene \u0026amp; Health 2024), Personal Care \u0026amp; Consumer Tissue SEK 64.2bn (group net sales SEK 156.3bn 2024), Hygiene Solutions SEK 23.4bn (2024), Medical\/Specialized ~SEK 6.8bn; digital subscriptions ~1-3% of sales (SEK 1.4-4.7bn). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 SEK\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer tissue\u003c\/td\u003e\n\u003ctd\u003e38.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonal care\u003c\/td\u003e\n\u003ctd\u003e64.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHygiene Solutions\u003c\/td\u003e\n\u003ctd\u003e23.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical\/Specialized\u003c\/td\u003e\n\u003ctd\u003e6.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital subs\u003c\/td\u003e\n\u003ctd\u003e1.4-4.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357699580235,"sku":"essity-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/essity-canvas-business-model.webp?v=1779136438","url":"https:\/\/valuechainanalysis.com\/products\/essity-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}