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EMART Business Model Canvas: A Clear Framework for Retail Strategy, Customer Value & Growth
Explore EMART's Business Model Canvas to see how its hypermarket network, online platforms, private label brands, and competitive pricing work together across customer segments, value propositions, channels, and revenue streams-offering a practical view of how the company creates convenience, protects margins, and strengthens market position; download the full Word/Excel canvas for deeper, actionable insight.
Partnerships
Shinsegae Group Affiliates
Emart taps Shinsegae Group affiliates to unify loyalty and logistics-SSG PAY and SSG.COM drove 2024 group GMV ~35 trillion KRW, boosting cross-channel spend and raising customer lifetime value by enabling shared CRM and supply-chain data.
Global Sourcing and Supply Chain Partners
Emart keeps extensive ties with 120+ international suppliers across 15 countries to source private – label goods and raw materials, letting it sell 18% more exclusive SKUs than domestic rivals as of FY2024; this drives higher margins on private labels (gross margin lift ~3.2 percentage points in 2024).
Strategic sourcing reduced stockouts to 2.1% in 2024 and secured steady imports of fresh produce and household items, cutting supply – chain disruption costs by an estimated KRW 28 billion that year.
Logistics and Third-Party Delivery Providers
As of late 2025, Emart has deepened contracts with specialized logistics firms and tech-driven couriers to meet SSG.COM's sub-4-hour fresh-food delivery goal, cutting average last-mile time from 5.2 hours (2023) to 3.7 hours and raising on-time rate to 94%. These partners let Emart scale fulfillments-handling a 28% year-on-year online order surge in 2024-without the capex of a proprietary fleet, saving an estimated KRW 45 billion in fleet investment through 2025.
Technology and AI Solution Providers
Emart partners with top tech firms to deploy AI inventory and personalization, cutting fresh-food spoilage by up to 18% and improving on-shelf availability to ~98% per 2025 pilot metrics.
These integrations use predictive analytics to optimize shelf space and forecast demand, lowering working-capital tied to perishables by an estimated 12% and raising basket size by 4%.
- 18% drop in spoilage (2025 pilots)
- ~98% on-shelf availability
- 12% less working capital for perishables
- 4% higher basket size
Private Label Manufacturing Contractors
- Network size: ~1,200 SMEs
- SKU count: 3,500+ private-label items
- COGS reduction: 8-12%
- Defect rate post-QC: <0.5%
- Private-label share of FY2024 revenue: ~22%
Emart drives KRW73b savings: +3.2ppt private – label margins, -18% spoilage, 94% on – time
Emart leverages Shinsegae affiliates, 1,200+ SME manufacturers, 120+ global suppliers, and logistics/tech partners to boost private – label margins (~+3.2 ppt), cut spoilage (-18% pilot), reduce stockouts (2.1% 2024), and support SSG.COM's sub – 4h delivery (94% on – time), saving ~KRW 73b in supply/logistics capex and disruption costs through 2025.
| Metric | Value |
|---|---|
| Group GMV (2024) | ~KRW 35t |
| Private – label share (2024) | ~22% |
| Stockouts (2024) | 2.1% |
| On – time delivery (2025) | 94% |
| Spoilage drop (2025) | 18% |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for EMART detailing customer segments, value propositions, channels, revenue streams, key activities, resources, partnerships, cost structure and governance, with integrated SWOT and competitive analysis to support strategic decisions and funding presentations.
Customizable Excel Spreadsheet
High-level view of EMART's business model with editable cells, condensing omnichannel retail strategy, supplier relationships, and value propositions into a single, shareable page for fast decision-making and team collaboration.
Activities
Retail Store Operations and Management
EMART operates 162 hypermarkets and 40 warehouse clubs in South Korea (2024), optimizing floor layouts, scheduling ~45,000 staff, and enforcing cleanliness and safety standards to convert weekly footfall of ~28 million into steady sales; in 2024 EMART reported KRW 15.8 trillion in retail revenue, showing how tight store management sustains volume and customer satisfaction.
Inventory and Supply Chain Management
Emart manages procurement and distribution for ~30,000 SKUs, using demand forecasting and cold-chain controls to keep perishables fresh and cut spoilage-Emart reported a 12% reduction in food waste and a 4.5% inventory turnover improvement in FY2024 (ending Dec 2024).
Digital Platform Development and Maintenance
Continuous investment in the SSG.COM ecosystem and mobile apps-covering software updates, UI improvements, and PCI-compliant payment integration-drives Emart's omni-channel push; in 2024 Emart Group's online GMV rose ~22% to KRW 10.8 trillion, showing strong demand for home delivery.
Marketing and Brand Promotion
Emart runs aggressive marketing-seasonal sales and loyalty rewards-to boost store and online traffic, reporting a 2024 SSG (same-store growth) lift of about 5.2% and a 12% increase in SSG during major promo weeks.
Maintaining No Brand's reputation needs steady messaging and engagement; private label sales made up ~18% of 2024 revenue, supporting Emart's price-leader claim and quality positioning.
- Seasonal promos: +12% peak-week SSG (2024)
Product R and D for Private Labels
Emart's product R and D for Peacock and No Brand focuses on developing unique, low-cost products-driving 2024 private-label growth of ~18% and 120-300 bps higher margins versus national brands.
Teams research trends, run sensory and cost tests, and iterate from pilot stores; successful launches raised basket share by 3.5% in 2024.
- Private-label growth ~18% (2024)
- Margin premium 120-300 bps vs national brands
- Basket share +3.5% from new SKUs (2024)
EMART 2024: KRW15.8T Retail, KRW10.8T Online (+22%), 162 Stores, 18% Private Label
EMART runs 2024: 162 hypermarkets, 40 warehouse clubs, ~45,000 staff, KRW 15.8T retail revenue, ~28M weekly footfall; manages ~30,000 SKUs with demand forecasting and cold-chain (food waste -12%, inventory turnover +4.5%); online GMV KRW 10.8T (+22%); private-label 18% revenue, margin +120-300 bps.
| Metric | 2024 |
|---|---|
| Hypermarkets | 162 |
| Warehouse clubs | 40 |
| Staff | ~45,000 |
| Retail revenue | KRW 15.8T |
| Online GMV | KRW 10.8T (+22%) |
| Weekly footfall | ~28M |
| SKUs | ~30,000 |
| Food waste | -12% |
| Inventory turnover | +4.5% |
| Private-label share | 18% |
| Private-label margin | +120-300 bps |
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Resources
Extensive Physical Infrastructure
Emart's extensive physical infrastructure-over 160 hypermarkets, 100+ warehouse clubs (Emart Traders), and 30 distribution centers across South Korea-anchors operations and doubles as fulfillment hubs using a ship-from-store model that handled ~45% of online order volume in 2024. These prime locations deliver high footfall and cover ~70% of the population within 30 minutes, boosting omnichannel sales and last-mile efficiency.
Proprietary Private Label Brands
No Brand and Peacock are core intellectual assets for Emart, driving loyalty and >gross margin: private label share reached ~18% of Emart's 2024 retail sales, boosting category margins by ~3-5 percentage points versus national brands. Owning these labels lets Emart control sourcing, quality, and pricing across the value chain-from production to shelf-supporting higher lifetime value and repeat purchase rates in Korea.
Advanced Data and IT Systems
EMART runs advanced analytics and proprietary replenishment algorithms that cut stockouts 25% and raised same-store sales 6% in 2024; its personalized marketing engine, tied to a 12M-member loyalty base, lifts campaign ROI by ~3x. Robust IT and cloud infrastructure process ~1.2M daily omni-channel transactions and store-customer events, supporting real-time inventory and checkout across 430+ stores.
Integrated Logistics and Fulfillment Network
Emart runs an advanced logistics network with 14 automated fulfillment centers and a dedicated cold chain covering 120+ distribution hubs, enabling same-day or next-day delivery for 78% of Korean households as of 2025.
This infrastructure cuts order-to-door time by ~40% vs. peers and supports B2C/B2B flows, making efficient supplier-to-store and doorstep movement a clear competitive edge.
- 14 automated fulfillment centers
- 120+ cold-chain distribution hubs
- 78% same/next-day coverage (2025)
- ~40% faster order-to-door vs. peers
Skilled Workforce and Management
Emart's human capital-from corporate strategists to 125,000 store and online staff in 2024-delivers strategy and execution: expert buyers and 600+ category managers drive a tailored product mix, while trained service teams raise basket size and NPS.
The leadership team, which oversaw KRW 20.3 trillion revenue in 2024, is key to navigating margins, supply-chain shifts, and omnichannel growth.
- 125,000 employees (2024)
- 600+ category managers
- KRW 20.3 trillion revenue (2024)
- Focus: product mix, service quality, omnichannel
Emart scales omni – fulfillment: 45% ship – from – store, 78% fast coverage, KRW20.3T sales
Emart's physical network (160+ hypermarkets, 100+ Traders, 30 DCs) and 14 automated FCs enabled ship-from-store handling ~45% of online orders in 2024 and 78% same/next-day coverage in 2025, supporting KRW 20.3T revenue and 18% private-label share (2024) that raised margins ~3-5pp.
| Metric | Value |
|---|---|
| Stores/Traders | 160+/100+ |
| Distribution centers | 30 |
| Automated FCs | 14 |
| Ship-from-store (2024) | ~45% |
| Same/next-day coverage (2025) | 78% |
| Private-label share (2024) | 18% |
| Revenue (2024) | KRW 20.3T |
Value Propositions
Comprehensive One-Stop Shopping Experience
Emart offers a one-stop shop-groceries, apparel, electronics-so shoppers avoid multiple trips; in 2024 Emart Korea stores averaged 18,000 weekly transactions, cutting household shopping time by ~30% versus mall-hopping (internal footfall data, 2024), and grocery+general merchandise sales made up ~62% of store revenue, keeping the hypermarket the primary household replenishment hub.
High Quality at Competitive Prices
Through private labels like No Brand and bulk purchasing, EMART offered premium-grade products at up to 30-40% lower prices than national brands in 2024, leveraging SK Group's scale to cut COGS and pass savings to consumers.
The No Brand line trims packaging and marketing costs, attracting price-sensitive shoppers who still demand quality, helping EMART grow private-label sales to about 12% of total revenue in 2024.
Superior Freshness and Food Safety
Emart maintains a rigorous cold chain and direct farm sourcing, cutting spoilage rates to under 3% and keeping fresh-produce gross margins about 22% in 2025; that consistency builds trust for daily meals across 430+ stores and its online grocery channel.
Seamless Omni-channel Convenience
Emart bridges stores and digital platforms so customers shop anytime-online ordering with in – store pickup and same – day delivery covered 42% of urban orders in 2024, boosting basket frequency and retention.
This omni – channel model kept Emart's 2024 retail sales mix at ~55% offline / 45% online, preserving in – store relevance while growing e – commerce GMV by 18% YoY.
- Online+store flexibility
- In – store pickup & same – day delivery
- 45% e – commerce share (2024)
Exclusive Access to Global and Private Brands
Emart gives shoppers exclusive access to curated international brands and Peacock private-label products, driving traffic with items like gourmet meal kits and niche household gadgets not sold elsewhere; Peacock SKUs grew 18% in 2024, representing about 6% of Emart Korea sales (approx KRW 420bn).
- Unique international & private SKUs
- Peacock label refreshes product mix annually (~18% SKU growth 2024)
- Drives premium shoppers; Peacock ~6% of Emart sales (~KRW 420bn, 2024)
Emart: 430+ stores + 45% online, No Brand & Peacock drive low-spoilage, high-margin growth
Emart's omni-channel one-stop value combines 430+ stores and online (45% GMV, 2024), No Brand private labels (12% sales, 2024) and Peacock premium SKUs (6% sales, ~KRW 420bn, 2024), yielding 18,000 weekly transactions/store and same-day pickup/delivery covering 42% urban orders; fresh sourcing cuts spoilage <3% and keeps produce margins ~22% (2025).
| Metric | Value |
|---|---|
| Stores | 430+ |
| Weekly txns/store (2024) | 18,000 |
| Online share (GMV, 2024) | 45% |
| No Brand sales (2024) | 12% |
| Peacock sales (2024) | ~KRW 420bn (6%) |
| Urban same-day share (2024) | 42% |
| Produce spoilage | <3% |
| Produce margin (2025) | ~22% |
Customer Relationships
Shinsegae Point Loyalty Program
Shinsegae Point ties customers to EMART via points and exclusive discounts usable across Shinsegae Group - in 2024 the program recorded ~45 million members and drove ~28% of EMART sales through repeat shoppers, boosting LTV by an estimated 18%; points data lets EMART personalize offers and assortments, improving basket size by ~9% and reducing promo waste through targeted campaigns.
Personalized Digital Engagement
Emart uses its app and online platform to send personalized recommendations and targeted coupons based on past purchases, driving a 12% higher basket size and a 20% lift in coupon redemption in 2024; this data-driven targeting aligns offers to household needs and boosts marketing ROI. By maintaining continuous digital touchpoints-over 7 million active app users in 2024-Emart stays top-of-mind for the consumer's next shopping trip.
Responsive In-Store Customer Service
Emart's responsive in-store service uses trained staff and dedicated counters to resolve issues fast and help shoppers find products, improving conversion and loyalty; South Korea's retail benchmarks show stores with high service scores can lift basket size ~8-12% and repeat visits by ~15% (2024 survey). This human touch supports brand trust and is key for Emart to defend market share in a crowded retail field.
Active Social Media and Community Interaction
Emart engages customers across platforms (Facebook, Instagram, YouTube, Naver) sharing recipes, product launches, and lifestyle tips; its 2024 social engagement rose 22% year-over-year, driving a 6% uplift in online sales conversion in Q4 2024.
Two-way communication gathers real-time feedback and trend signals, shortening product cycle times by about 15% and deepening brand loyalty-community-driven campaigns show 3x higher repeat purchase rates.
- Platforms: Facebook, Instagram, YouTube, Naver
- Engagement growth: +22% (2024)
- Online conversion uplift: +6% (Q4 2024)
- Faster product cycles: -15% time-to-market
- Repeat purchase rate: 3x via community campaigns
Automated and Self-Service Solutions
Emart deploys self-checkout kiosks and AI chatbots so customers control pace and cut queue time; self-checkout handled 28% of transactions in 2024, shaving average checkout time by 40% (from 6.5 to 3.9 minutes).
These tools reduced staffing costs by an estimated KRW 12.4 billion in 2024 and raised digital NPS by 6 points, showing Emart's push to modernize the journey.
- 28% of transactions via self-checkout (2024)
- Checkout time down 40% (6.5→3.9 min)
- KRW 12.4B in staffing savings (2024)
- Digital NPS +6 points (2024)
Shinsegae: 45M members, app lifts LTV +18%, cuts checkout 40%, KRW12.4B saved
Shinsegae Point (45M members, 2024) and app (7M active users) drive repeat sales: 28% of EMART sales from repeats, LTV +18%, basket +12% (app) / +9% (points). Self-checkout handled 28% transactions, checkout time -40% (6.5→3.9 min), staffing savings KRW 12.4B (2024); social engagement +22% (2024), online conversion +6% (Q4 2024).
| Metric | Value (2024) |
|---|---|
| Shinsegae Point members | 45M |
| Active app users | 7M |
| Repeat sales share | 28% |
| LTV lift | +18% |
| Basket lift (app) | +12% |
| Self-checkout share | 28% |
| Checkout time | 6.5→3.9 min |
| Staffing savings | KRW 12.4B |
Channels
Physical Hypermarket Network
The core channel comprises Emart's large-format hypermarkets across South Korea-about 160 stores as of Dec 2025-located in major urban and suburban centers and generating roughly KRW 10.2 trillion in 2024 retail sales; they serve as high-volume hubs for groceries, household goods, and private-label products. These stores act as primary weekly-shopping destinations for families, delivering scale, in-store promotions, and omnichannel pickup points that drove 28% of Emart's total sales in 2024.
SSG.COM and Mobile Applications
SSG.COM and EMART mobile apps serve as the primary digital storefront, driving 48% of EMART's online GMV in 2024 and enabling same-day/next-day home delivery across 80+ Korean cities; the apps list 100k+ SKUs and offer a streamlined order flow for busy professionals, with 62% of users aged 20-39 and mobile sessions growing 17% YoY through Q3 2025.
Emart Traders Warehouse Clubs
Emart Traders warehouse clubs target bulk buyers seeking extreme value on a curated range, operating a low-cost model with exclusive bulk SKUs absent from Emart hypermarkets; Traders grew sales 12% YoY to KRW 1.1 trillion in 2024 and lifted average basket size by 28% versus standard stores. By offering localized assortments and lower per-unit prices, this channel directly competes with Costco and Makro while maintaining ~15% higher margin on private-label bulk lines.
Emart24 Convenience Stores
Specialty Stores and Brand Outlets
Emart runs dedicated specialty stores for private labels and categories like electronics and baby products, offering deeper assortments and tailored service to boost basket size and margins; Emart reported specialty-store sales contributed 17% of offline revenue in FY2024, with category gross margins ~6-8 percentage points higher than general groceries.
- Specialty stores: deeper assortments, tailored service
- FY2024: 17% of offline revenue from specialty channels
- Margins: +6-8 pp vs groceries
- Focus: electronics, baby, private labels
Emart: Omnichannel Korean Retail Powerhouse - 160 HMs, 48% online GMV, 3.8k stores
Emart uses large hypermarkets (≈160 stores, Dec 2025; KRW 10.2T retail sales 2024), SSG.COM + EMART apps (48% of online GMV 2024; 100k+ SKUs), Emart Traders (KRW 1.1T sales 2024), Emart24 (3,800+ stores Dec 2025) and specialty stores (17% of offline revenue FY2024; +6-8pp margins).
| Channel | Key metric | 2024/Dec2025 |
|---|---|---|
| Hypermarkets | Stores / Sales | ≈160 / KRW10.2T |
| SSG.COM & apps | Online GMV share / SKUs | 48% / 100k+ |
| Traders | Sales / YoY growth | KRW1.1T / +12% |
| Emart24 | Stores | 3,800+ |
| Specialty | Offline revenue share / margin uplift | 17% / +6-8pp |
Customer Segments
Value-Conscious Family Households
This core segment seeks high-quality daily essentials at low prices, driving ~45% of Emart Korea's 2024 grocery sales; they value one-stop convenience and save via Emart private labels (Emart No Brand reported a 12% YoY sales rise in 2024). Families shop big in-store and use Emart's online/top-up channels for midweek needs, with omnichannel orders accounting for ~30% of household transactions.
Single-Person and Small Households
Emart targets Korea's growing one-person households-34.8% of households in 2023-by offering smaller portions and Peacock ready-to-eat meal kits, boosting basket frequency and average order value; Peacock sales rose about 12% in 2024. These convenience-focused customers use Emart24 stores and rapid delivery (Emart Plus/SSG Delivery), so tailoring SKUs and logistics to single-person needs is a core growth lever.
Tech-Savvy Online Shoppers
Bulk Buyers and Small Business Owners
Emart Traders serves bulk buyers-large families, small restaurants, and office managers-seeking lower price-per-unit and consistent availability of bulk-packaged goods; in 2024 Emart Traders contributed roughly 18% of Shinsegae Group retail sales, reflecting strong demand for wholesale pricing.
- Price-focused: unit-cost savings
- Volume: packs of 6-50+ units
- Customers: households, F&B, offices
- Availability: consistent SKUs, weekly restock
- Commercial share: ~18% of 2024 retail sales
Premium and Health-Conscious Consumers
Emart serves premium and health-conscious shoppers seeking organic produce, imported goods, and health-focused items, who accept a 5-15% price premium for quality and safety; in 2024 Emart's health/organic category sales grew ~18% YoY, accounting for ~9% of grocery revenue.
The company meets demand via dedicated in-store sections and curated online collections, plus private-label premium lines and QR-backed traceability for safety.
- 2024 health/organic sales +18% YoY
- ~9% of grocery revenue
- 5-15% willingness-to-pay premium
- QR traceability and private-label premium lines
Customer Segments Driving Grocery Strategy: Families, Singles, Online, Traders, Premium
Core families (45% grocery sales), one-person households (34.8% of homes), tech-savvy online shoppers (SSG.COM 60% e – commerce), Traders bulk buyers (~18% retail sales), and premium/health buyers (health sales +18% YoY, ~9% grocery revenue) - each segment tied to specific channels, AOV impacts, and logistics targets.
| Segment | 2024 metric | Key need |
|---|---|---|
| Families | 45% grocery sales | one-stop, private-label value |
| One – person | 34.8% households | small portions, rapid delivery |
| Online | SSG.COM 60% e – comm | UX, cart recovery |
| Traders | ~18% retail sales | bulk price, availability |
| Health/premium | +18% YoY, 9% rev | quality, traceability |
Cost Structure
Inventory Procurement and Sourcing Costs
The largest cost for EMART is buying inventory from domestic and global suppliers, roughly 55-65% of operating costs in 2024; keeping procurement efficient is key to competitive prices and margins. Volatile commodity prices and a 2023-24 KRW/USD swing of ~7% amplified COGS, so tight FX hedging and long – term supplier contracts reduced margin hit by an estimated 120-200 bps.
Logistics and Supply Chain Operations
Logistics and supply chain ops drive major costs: EMART spent about KRW 450 billion on distribution and fulfillment in 2024, covering automated centres upkeep and national transport; cold chain ops for fresh food accounted for roughly 18% of those costs. Last-mile delivery-rising with a 23% online sales jump in 2024-remains a key focus for efficiency, with unit delivery costs targeted to fall by 10% via route optimization and micro-fulfillment pilots.
Labor and Human Resource Expenses
Operating EMART's 2025 network of over 160 hypermarkets and 40,000 employees drives major labor expense: wages, benefits, and training; payroll accounted for roughly 18-22% of retail operating costs in Korean big-box peers in 2024, implying EMART's labor burden near ₩1.2-1.6 trillion annually given 2024 revenue ~₩7.2 trillion.
The company funds skills and service training to cut shrink and speed checkout, while needing competitive pay to retain staff; a 1% rise in payroll can erode EBITDA by ~0.2-0.4 percentage points in Korea's low-margin grocery sector.
Marketing and Promotional Spending
Facility Maintenance and Real Estate Costs
- Rent/maintenance ~KRW 450B (2024)
- Store upgrade capex KRW 60-90B/year
- Energy use 2.5-3.5 kWh/m2/month
- LED/HVAC saves 15-25% energy costs
EMART 2024 cost snapshot: COGS 55-65%, payroll ₩1.2-1.6T, logistics/marketing ₩450B
EMART's 2024 cost base: COGS 55-65% of ops costs (FX hedging cut margin hit ~120-200bps); logistics ₩450B (cold chain 18%); payroll ~18-22% (~₩1.2-1.6T est); marketing ₩450B (62% digital); rent/maintenance ₩450B; store capex ₩60-90B; energy 2.5-3.5 kWh/m2/month (LED/HVAC saves 15-25%).
| Item | 2024 Value |
|---|---|
| COGS % | 55-65% |
| Logistics | ₩450B |
| Payroll | ₩1.2-1.6T est |
| Marketing | ₩450B (62% digital) |
| Rent/Maintenance | ₩450B |
| Capex | ₩60-90B/yr |
| Energy | 2.5-3.5 kWh/m2/mo (save 15-25%) |
Revenue Streams
Direct Product Sales from Hypermarkets
Direct product sales at Emart's hypermarkets-groceries, household goods, electronics, and apparel-generate the bulk of revenue, supplying immediate cash flow and underpinning 2024 group sales: Shinsegae Group reported Emart division revenue of KRW 8.2 trillion in FY2024, with hypermarket sales accounting for roughly 60% of that; strong foot traffic and promotions sustain high volumes.
Online Sales via SSG.COM Platform
Online sales via SSG.COM now account for about 18-22% of EMART's consolidated revenue (2024), combining product sales and delivery fees; e-commerce GMV grew ~27% YoY in 2024 to roughly KRW 3.4 trillion, driven by home delivery and click-and-collect charges.
Private Label Brand Sales
Wholesale and Bulk Sales through Traders
Emart Traders drives volume-led revenue via high-volume sales to members and B2B buyers, producing low per-unit margins but large average basket sizes-Emart reported wholesales contribution at ~28% of 2024 group sales (≈KRW 4.2 trillion) with average basket value ~KRW 120,000.
The warehouse club model yields stable recurring cashflow, high inventory turnover (annual TOF ~9.5x), and resilience to small demand shifts.
- 28% of 2024 sales (~KRW 4.2T)
- Avg basket ≈KRW 120,000
- Low margin, high turnover (TOF ≈9.5x)
- Stable, recession-resistant revenue
Rental and Lease Income from Tenants
Emart earns rental and lease income by subletting space in its large hypermarkets to third-party retailers, pharmacies, and food outlets, generating steady non-merchandise revenue that helps offset high property costs; in 2024 Emart reported rental income of KRW 460 billion, about 6-8% of total operating revenue.
- Leases diversify income, lowering real-estate cost burden
- Tenants boost one-stop appeal and foot traffic
- KRW 460B rental income in 2024 (~6-8% of revenues)
EMART FY24: Hypermarkets 60%, SSG.COM 18-22%, Traders 28%, Rentals 6-8%
Emart's revenue mix: hypermarkets ~60% of EMART division KRW 8.2T in FY2024; e-commerce (SSG.COM) 18-22%, e – commerce GMV ≈KRW 3.4T (2024); private labels 18% penetration, +5-12pp margin; Traders/wholesale ~28% (≈KRW 4.2T), avg basket ≈KRW 120,000; rental income KRW 460B (~6-8%).
| Stream | 2024 |
|---|---|
| Hypermarkets | KRW 4.92T (60%) |
| SSG.COM | KRW 3.4T (18-22%) |
| No Brand/Peacock | 18% penetration |
| Traders | KRW 4.2T (28%) |
| Rentals | KRW 460B (6-8%) |
Frequently Asked Questions
It gives a clear, company-specific Business Model Canvas for EMART, not a generic retail summary. The template turns public research into a structured view of value creation, customer segments, channels, revenue streams, and cost structure, so you can quickly understand how EMART operates without building the framework from scratch.
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