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Eletromidia Business Model Canvas: Clear View of Value, Partners & Revenue
Explore the strategic logic behind Eletromidia's out-of-home media business-this Business Model Canvas highlights its value proposition, key partners, revenue model, and growth drivers, offering a focused view of how it connects brands with audiences in high-traffic urban environments.
Partnerships
Municipal Governments and Public Authorities
Eletromidia depends on multi-decade concessions with municipal governments to install and run street furniture (bus shelters, info clocks), gaining exclusive ad rights while committing to maintenance; as of Dec 2025 it held contracts covering ~60% of Brazil's top 10 metros, securing recurring concession fees and ad revenue streams that underpinned R$1.2bn in 2024 net sales.
Transport Operators and Infrastructure Managers
Eletromidia partners with subway systems, airport authorities and train operators to install digital screens in transit hubs, capturing commuters-Brazil metro networks report 8-12 million daily riders in 2024, giving Eletromidia high-frequency reach.
These alliances use bespoke revenue-sharing (typical splits 60/40 to 70/30 favoring operators in 2023 deals) and KPI-linked contracts tying fees to impressions and dwell time to align incentives.
Real Estate Developers and Building Managers
Partnerships with real estate developers and building managers let Eletromidia install elevator and lobby screens, penetrating private consumer spaces and enabling hyper-local ads; by 2025 these placements account for ~28% of urban network impressions and reach 62% of households with income >BRL 10k/month in pilot cities.
Media Agencies and Programmatic Platforms
Collaborations with global and local advertising agencies secure a steady pipeline of brand campaigns and creative content, contributing to Eletromidia's ad revenue-Eletromidia reported BRL 143m revenue in 2023, driven partly by agency partnerships.
Integration with programmatic AdTech providers automates buying/selling of OOH inventory, raising fill rates and cutting ops costs; programmatic OOH grew 38% globally in 2024, helping Eletromidia shift to data-driven digital OOH.
- Agency partnerships → steady campaigns, creative supply
- Programmatic AdTech → higher fill rates, lower ops cost
- 2023 revenue BRL 143m; programmatic OOH +38% in 2024
Strategic Corporate Shareholders
The Globo Group strategic stake deepens cross-media synergies and data sharing, enabling Eletromidia to offer bundled TV+digital+OOH (out-of-home) packages that lifted ad-revenue share vs. peers; Globo's 2024 viewership reach (approx. 80% of Brazilian households via TV/digital) boosts campaign reach and CPM premiums. This alliance widens Eletromidia's competitive moat versus local players by increasing scale and targeting accuracy.
- Bundled sell: TV+digital+OOH
- Globo reach ≈80% Brazilian households (2024)
- Higher CPMs via cross-media targeting
- Scale advantage vs local OOH firms
Eletromidia: R$1.2bn 2024, 60% top-metro reach by 2025, Globo tie boosts OOH CPMs
Eletromidia secures multi-decade municipal concessions (~60% of Brazil's top 10 metros by Dec 2025) and transit/real-estate deals, driving R$1.2bn net sales in 2024 and ~28% of impressions from building placements; programmatic OOH (+38% global 2024) and Globo stake (≈80% household reach 2024) boost fill rates and CPMs.
| Metric | Value |
|---|---|
| 2024 net sales | R$1.2bn |
| 2023 revenue (reported) | R$143m |
| Top-10 metros coverage (Dec 2025) | ~60% |
| Building impressions (2025) | ~28% |
| Globo household reach (2024) | ≈80% |
| Programmatic OOH growth (2024) | +38% |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for Eletromidia detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and governance, reflecting real-world operations and strategic priorities.
Customizable Excel Spreadsheet
Concise, editable Business Model Canvas that condenses Eletromidia's strategy into a one-page snapshot, saving hours of formatting while enabling quick team collaboration and side-by-side comparisons.
Activities
Inventory Acquisition and Concession Management
The core activity secures high-value locations via public and private tenders, with Eletromidia winning 62% of bids in major São Paulo tenders (2023-2024) to reach ~12,400 urban panels; this needs specialist legal teams to navigate Brazilian urban law and ANTT/municipal rules. Managing long-term concessions (typical 10-20 years) ensures network revenue stability-concessions contributed ~68% of 2024 service revenues BRL 412M.
Digital Network Transformation and Maintenance
A primary activity is converting static panels into high-resolution digital screens-Eletromidia upgraded over 3,200 panels to digital by 2024, boosting fill-rate flexibility and raising average CPM by ~18% year-over-year. This covers hardware installation and continuous technical upkeep, with maintenance teams across 12 urban regions keeping thousands of screens online and limiting downtime to under 1.5% monthly.
Data Analytics and Audience Measurement
Eletromidia invests in capturing movement and demographic data to give advertisers precise reach metrics, using mobile tracking and computer vision integrated by 2025 to quantify impressions in real time; their analytics claim a 22% uplift in measurable campaign reach and deliver CPM pricing tied to verified impressions, with 95% accuracy in audience counts across 1,200+ screens nationwide.
Sales and Strategic Account Management
The sales team pursues proactive outreach to secure large advertisers and media buyers, crafting customized campaigns tied to brand goals and seasonal peaks; in 2024 Eletromidia reported ~R$210M revenue with top 20 clients contributing ~62% of ad spend.
Strategic account managers maintain high retention-about 88% among top-tier Brazilian and multinational brands-through quarterly business reviews, bespoke KPIs, and cross-channel packaging that lift average deal size 18% year-over-year.
- Proactive outreach to large advertisers
- Custom campaigns aligned to seasonality
- Top 20 clients ≈62% revenue (R$210M 2024)
- Top-tier retention ≈88%
- Average deal size +18% YoY
Content Curation and Scheduling
- Optimize frequency: 3-5 impressions/day
- Network size: 6,500+ panels (2025)
- Weekly impressions: ~150-200k/screen
- Engagement lift from info: ~12%
- Top-market CPM: up to BRL 45
Leading urban ad concessions: 6.5k+ digital panels, R$412M revenue, 62% SP win rate
Core activities: win/operate long-term urban concessions (62% win rate in São Paulo 2023-24; ~12,400 panels), convert/maintain digital screens (3,200+ upgrades; 6,500+ digital panels 2025; <1.5% downtime), sell data-driven campaigns (95% audience accuracy; 68% concession revenue of R$412M 2024; R$210M ad revenue 2024; top-20 = 62%; retention 88%).
| Metric | Value |
|---|---|
| Panels (2025) | 6,500+ |
| Upgrades | 3,200+ |
| Revenue 2024 | R$412M (68% concessions) |
| Ad rev 2024 | R$210M |
| Win rate SP | 62% |
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Resources
Extensive Physical Asset Network
Eletromidia owns and operates tens of thousands of advertising points across streets, malls, airports, and residential buildings, with ~28,000 active panels and screens as of Dec 2025 driving over 85% of its media revenue; this physical infrastructure is the company's primary revenue vehicle and brand presence. By end-2025 the network density in Brazil's Tier 1 cities reached coverage ratios exceeding 60% of high-footfall corridors, creating a substantial barrier to entry for competitors.
Proprietary AdTech and Software Stack
Internal platforms for programmatic bidding, content management, and network monitoring are Eletromidia's core IP, processing 120M+ monthly impressions (2025) and enabling dynamic creative delivery across 3,500+ screens; they cut campaign setup time by ~60% versus legacy DOOH workflows.
That software ecosystem supports real-time bidding and campaign adjustments, driving CPM yield improvements of 18% and matching the agility of online ad platforms through sub-second decisioning and unified reporting.
Long-term Concession Portfolio
The long-term concession portfolio secures multi-year rights to operate digital panels in premium public spaces-metro stations, airports, malls-delivering predictable access to >120m annual impressions and supporting FY2024 revenue of BRL 145m; these legal assets are core to valuation and five- to 20-year contracts enable strategic planning. A laddered expiry schedule (avg. remaining term ~8.2 years) smooths cash flow and cuts renewal risk.
Proprietary Audience Data Sets
Proprietary audience data-historical plus real-time sensor-derived signals on urban consumer movement and dwell time-lets Eletromidia build attribution and targeting models that support 20-40% premium CPMs versus standard DOOH, with datasets covering millions of impressions monthly (2025 traffic: ~3.2M daily impressions in São Paulo metro).
- First-party sensor data = higher accuracy in attribution
- Enables premium pricing (20-40% uplift)
- Supports ROI claims for advertisers
- Privacy-first advantage as third-party cookies decline
- Scales: ~3.2M daily impressions (São Paulo, 2025)
Skilled Sales and Technical Workforce
The company depends on a specialized team of ~120 engineers, 35 data scientists, and 200 sales professionals with deep knowledge of Brazil's OOH (out – of – home) market; this human capital drove a 14% YoY revenue increase in 2024 and supports deployment of 4,500+ digital panels nationwide.
The team maintains hardware across tropical and semi – arid climates, fuels product innovation tied to programmatic ad sales, and keeps Eletromidia aligned with top global OOH trends.
- ~355 specialists (engineers, data scientists, sales)
- 14% revenue growth in 2024
- 4,500+ deployed digital panels
- Programmatic ad capability and climate-hardened maintenance
Eletromidia: 28k panels, 120M+ monthly impressions, 3.2M/day SP reach, 8.2y avg concessions
Eletromidia's key resources: ~28,000 active panels (Dec 2025) driving >85% media revenue, proprietary programmatic CMS/bid platform (120M+ monthly impressions) and first-party sensor audience data (≈3.2M daily impressions São Paulo, 2025), long-term concessions (avg. remaining term 8.2 years, >120M annual impressions), and ~355 specialists (120 engineers, 35 data scientists, 200 sales).
| Resource | Metric (2025) |
|---|---|
| Active panels | ~28,000 |
| Monthly impressions | 120M+ |
| Daily SP impressions | ~3.2M |
| Concession term (avg) | 8.2 years |
| Team size | ~355 |
Value Propositions
Unrivaled Urban Reach and Visibility
Eletromidia places ads in Brazil's top urban spots-metros, malls, supermarkets-reaching over 40 million weekly viewers via 20,000+ screens, driving frequent daily exposures that lift unaided brand recall by ~30% and purchase intent by ~12% (2024 advertiser studies); advertisers get mass scale and persistent physical presence in consumers' routines.
Hyper-local Targeting Capabilities
The network's granular placement lets advertisers target messages to specific neighborhoods or buildings, driving immediate foot traffic-Eletromidia reports a 22% average store-visit lift per campaign in 2024 for retail clients. By 2025, data-driven audience insights (location demographics, time-of-day, purchase propensity) improved relevance, raising measured conversion rates to 3.8% and CPM efficiency by 18% versus city-wide buys.
Seamless Integration with Digital Ecosystems
Eletromidia bridges physical and digital ads by letting brands run synchronized multi-channel campaigns and buy OOH inventory with the same programmatic tools used for social and search, cutting media-buy time by up to 40% and driving average campaign reach gains of ~22% versus siloed buys (2024 pilot data). This simplifies buying, unifies targeting and measurement, and enables cohesive brand storytelling across screens and streets.
High-Impact Dynamic Creative Content
Eletromidia's full-motion digital screens deliver context-aware ads that update in real time (weather, time, events), boosting recall versus static OOH; tests show dynamic video raises attention by ~47% and purchase intent by ~29% (Nielsen, 2024).
- Real-time triggers: weather, time, live events
- Full-motion video vs static: +47% attention
- Purchase intent lift: +29%
- Higher CPM premium, measurable impressions
Public Utility and Enhanced Urban Experience
By supplying bus shelters with digital panels, real-time transit alerts and free Wi – Fi, Eletromidia turns ad sites into public utility, improving commuter experience and lifting brand favorability; a 2024 Kantar study found transit-shelter ads raise perceived usefulness by 22% and recall by 18%.
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Eletromidia: 40M Weekly Reach-+30% Recall, +12% Intent, +22% Store Visits
Eletromidia delivers mass urban reach (40M weekly via 20,000+ screens), drives unaided recall +30% and purchase intent +12% (2024); location-targeting lifts store visits +22% and conversion to 3.8% (2025); programmatic OOH sync cuts buy time 40% and raises campaign reach +22%; dynamic content boosts attention +47% and intent +29% (Nielsen 2024).
| Metric | Value |
|---|---|
| Weekly reach | 40,000,000 |
| Screens | 20,000+ |
| Unaided recall lift | +30% |
| Purchase intent lift | +12% |
| Store-visit lift | +22% |
| Conversion rate (2025) | 3.8% |
| Programmatic buy time cut | -40% |
| Attention vs static | +47% |
Customer Relationships
B2B Consultative Partnerships
Eletromidia partners with major ad agencies in high-touch consultative deals, co-creating media plans that raised client ROI by ~18% on average in 2024 and drove a 22% uplift in campaign efficiency versus programmatic-only buys. By 2025 these partnerships center on data-driven attribution and audience insights-50% more post-campaign performance reviews and integration with agency DMPs and MMPs to prove LTV and CPA outcomes.
Self-Service Programmatic Access
Eletromidia offers self-service programmatic access so smaller advertisers and tech-savvy agencies can run campaigns independently, lowering entry budgets to as little as BRL 1,000 and expanding reach-self-serve clients rose 28% in 2025 versus 2024. Automated reporting and API-driven dashboards deliver real-time transparency and cut manual reporting costs by ~40%, reducing friction and broadening the customer base.
Long-term Strategic Agreements
Eletromidia signs multi-year deals with major brands-often 3-5 years-securing steady revenue (reported recurring contract value ~R$120m in 2024) and offering preferential pricing and first-look access to 20-30% of new digital inventory and ad formats. These agreements embed Eletromidia into client marketing plans, lowering churn and supporting predictable cash flow.
Community and Stakeholder Engagement
Maintaining a positive relationship with the public and municipal authorities secures Eletromidia's social license to operate; in 2024 the company reported 18% fewer permit delays after expanding CSR projects that improved 72 public spaces across 10 cities.
Community engagement and urban-improvement programs reduce regulatory risk and boost OOH ad acceptance, supporting a 6% revenue lift in redeployed inventory where local partnerships were active.
- 18% fewer permit delays (2024)
- 72 public spaces improved in 10 cities (2024)
- 6% revenue lift from partnered locations
Technical and Creative Support Services
Eletromidia provides expert technical and creative support to optimize OOH (out – of – home) ads-guiding visual hierarchy, recommended message durations (typically 5-10s for digital billboards), and screen – specific specs to boost viewability and recall.
This service drives campaign success: Eletromidia reports a ~20% lift in campaign engagement and a 15% higher repeat-client rate after applying its optimization guidelines.
- Advice: visual hierarchy, contrast, motion
- Durations: 5-10 seconds standard
- Specs: LED, LCD, mixed – pixel formats
- Impact: +20% engagement, +15% repeat business
Eletromidia: R$120M recurring, +28% self-serve growth, 20% engagement lift
Eletromidia combines high-touch agency partnerships (3-5y deals; R$120m recurring 2024) with a growing self-serve channel (budgets from BRL 1,000; +28% clients in 2025), plus technical/creative support that lifts engagement ~20% and repeat business 15%; community programs cut permit delays 18% and add ~6% revenue in partnered locations.
| Metric | 2024/2025 |
|---|---|
| Recurring contract value | R$120m (2024) |
| Self-serve growth | +28% (2025) |
| Agency ROI uplift | ~18% (2024) |
| Engagement lift | ~20% |
| Permit delays | -18% (2024) |
Channels
Direct B2B Sales Force
The internal Direct B2B sales force targets major corporations and media conglomerates to win large-scale ad contracts, handling complex negotiations and bespoke packages; in 2024 Eletromidia reported ~R$210M in B2B revenue, with top-50 clients accounting for ~62% of contract value. The team is organized by industry verticals (retail, automotive, telecom) to provide deep market expertise and shorten sales cycles from avg 180 to ~95 days for enterprise deals.
Advertising and Media Agencies
The majority of OOH spend flows through established advertising and media agencies that mediate between brands and media owners; globally agencies handled ~60% of OOH buys in 2024, and in Brazil agency-driven spend topped BRL 3.2bn that year. Eletromidia keeps a strong agency footprint to secure inclusion in integrated media plans, giving a scalable channel to reach thousands of advertisers and drive repeat high-value bookings.
Programmatic Ad Exchanges and DSPs
Programmatic ad exchanges and Demand-Side Platforms (DSPs) enable Eletromidia to sell digital inventory via real-time bidding, reaching global buyers and digital-first advertisers outside traditional OOH agencies; programmatic accounted for ~48% of global DOOH spend in 2024, boosting fill rates and CPMs.
Industry Trade Shows and Marketing Events
Participation in major advertising and tech forums lets Eletromidia showcase innovations and network with Brazilian media buyers; in 2024 the company presented at Cannes Lions and AdForum, reaching ~1,200 industry decision-makers.
These events demonstrate new data capabilities and hardware upgrades-Eletromidia reported a 15% uplift in lead conversions after trade-show demos in 2023-and sustain its leader brand position in Brazil's R$6.4bn out – of – home (OOH) market (2024).
- Showcase reach: ~1,200 decision-makers (Cannes/AdForum 2024)
- Lead uplift: +15% conversions post-demo (2023)
- Market context: R$6.4bn Brazilian OOH market (2024)
Corporate Digital Portals and Case Studies
The company website and LinkedIn act as educational channels, showcasing data-driven campaign case studies that increased client ROAS by up to 42% and grew network reach 1.8x in 2024, attracting new clients and reinforcing value to existing ones.
These touchpoints often start lead generation-46% of B2B leads in 2024 came from website/LinkedIn content-turning case-study views into sales meetings within a median 18-day sales cycle.
- Showcases: campaign ROAS +42% (max), reach +1.8x (2024)
- Lead source: 46% B2B leads from site/LinkedIn (2024)
- Sales cycle: median 18 days from content view (2024)
Eletromidia: R$210M B2B, 62% top – 50 share, 46% leads from web/LinkedIn - 18 – day sales cycle
Direct B2B sales, agencies, programmatic DSPs, events, and website/LinkedIn drive Eletromidia's channels: 2024 B2B revenue ~R$210M; top-50 = 62%; Brazil OOH market R$6.4bn; programmatic ~48% DOOH; agencies BRL 3.2bn; website/LinkedIn = 46% leads; median 18 – day content→meeting; trade-show demo +15% conversions.
| Metric | 2023/24 |
|---|---|
| B2B revenue | ~R$210M |
| Top-50 share | 62% |
| Brazil OOH | R$6.4bn |
| Programmatic DOOH | ~48% |
| Agency OOH | BRL 3.2bn |
| Leads from site/LinkedIn | 46% |
| Median sales cycle | 18 days |
Customer Segments
Global Consumer Goods (FMCG) Brands
Large FMCG multinationals use Eletromidia to keep top-of-mind presence and sway purchase at point-of-sale; Brazil OOH (out-of-home) spend for FMCG was about BRL 1.8bn in 2024, and transit/street-furniture delivers >60% weekly reach in major metros like São Paulo.
E-commerce and Digital Services
Digital-native firms use Eletromidia OOH to add real-world trust, boosting app installs and web visits-studies show OOH lifts brand searches by 22% and drives up to 12% incremental app installs when geo-targeted to commuters.
Local Retailers and Small Businesses
Local retailers and SMEs use Eletromidia's hyperlocal DOOH (digital-out-of-home) network to reach customers within a 500-1,000 m radius of stores, running short, time-sensitive flights-campaigns as short as 24-48 hours-at avg. CPMs 30-50% below national buys; simplified self-serve buying and entry points from ~R$200/month drove a 2024 SME segment growth of ~18% YoY and ~12,000 new SMB campaigns.
Government and Public Institutions
- Stable revenue: ~18% of DOOH market from public contracts (2024)
- Scale: 2,500+ screens in underserved areas
- Use cases: health alerts, emergency notices, civic campaigns
Real Estate and Luxury Brands
Premium advertisers target residential and commercial buildings to reach high-net-worth individuals in private settings, focusing on elevator and lobby screens in affluent neighborhoods where average household income exceeds $200,000 (2024 UBS data) and dwell time per elevator ride is 20-40 seconds.
These clients demand 4K or 1080p displays, exclusive placement packages and limited frequency; luxury ad CPMs for premium DOOH (digital out-of-home) average $60-$120 in 2024, often yielding 2-4x brand recall versus standard placements.
- Target: HNWIs in buildings (avg income >$200k)
- Placement: elevator & lobby screens in affluent areas
- Specs: 4K/1080p, exclusive slots, limited frequency
- Economics: CPM $60-$120 (2024), 2-4x recall
Eletromidia: FMCG, SMEs & Public Drive Growth-OOH Boosts Searches +12% Installs
FMCG, digital natives, local SMEs, public sector, and premium residential advertisers drive Eletromidia revenue: FMCG OOH spend BRL 1.8bn (2024); public buys ~18% revenue; 2,500+ screens in underserved areas; SME growth ~18% YoY with ~12,000 new SMB campaigns (2024); premium CPM $60-$120; OOH lifts brand searches ~22% and +12% app installs when geo-targeted.
| Segment | Key metric (2024) | Notes |
|---|---|---|
| FMCG | BRL 1.8bn OOH spend | High weekly reach >60% |
| Digital-native | +22% searches, +12% installs | Geo-targeted commuter DOOH |
| SMEs | ~12,000 campaigns, +18% YoY | Self-serve from R$200/mo |
| Public | ~18% revenue | Stable, non-cyclical |
| Premium | CPM $60-$120 | HNWIs, elevator/lobby screens |
Cost Structure
Concession Fees and Revenue Sharing
The largest cost is concession fees paid to public and private partners for site rights, typically fixed annual rents or revenue-share deals of 15-30% of ad sales per site; in 2024 Eletromidia reported concession-like payouts averaging BRL 120k per major metro site. Managing these fees, which can consume 25-40% of gross ad revenue, is essential to protect margins across OOH, digital screens, and programmatic units.
Hardware Procurement and Installation
Hardware procurement and installation demand major capital: e.g., full HD digital billboards cost $20k-$80k per unit and urban install labor/logistics add $5k-$25k each; a 2024 industry median for digital OOH rollouts shows upfront CAPEX per screen ~ $40k.
Operational Maintenance and Energy
Running Eletromidia's 24/7 digital OOH (out-of-home) network costs roughly BRL 120-180 per screen/month for electricity and monitoring; for 3,500 screens that's BRL 420k-630k/month (2025 rates).
Field crews, repairs and SLA penalties average BRL 2.5-4.0 million annually, while connectivity (cellular/IoT links) adds ~BRL 30-45 per screen/month, a recurring cost that scales with city deployments.
Personnel and Sales Commissions
The company carries a large fixed payroll across sales, tech, ops and admin-estimated at ~R$120-150M annually for comparable Brazilian DOOH firms in 2024-while sales commissions (typically 6-12% of revenue) remain a variable, revenue-linked cost that scales with growth.
Attracting and retaining senior engineers and ad-sales talent in Brazil pushes total compensation up ~15-25% above local averages, making talent spend a continuous budgeting priority.
- Fixed payroll ≈ R$120-150M/yr
- Commissions ≈ 6-12% of revenue
- Talent premiums +15-25% vs market
Software Development and Data Licensing
Ongoing investment in proprietary platforms and third-party data sets is central to Eletromidia's cost structure; R&D and licensing drove ~18% of 2024 operating expenses (≈R$45m), funding programmatic upgrades and audience-measurement accuracy improvements.
As the business shifts tech-heavy, software-related expenses rose to ~22% of capex in 2024, increasing the share of total spend and requiring continued spend to sustain competitive programmatic capabilities.
- R&D & data licensing ≈R$45m (2024)
- 18% of Opex; 22% of Capex (2024)
- Spending trend: +12% YoY (2023→2024)
High concession fees, US$40k screens, and rising ops-costs bite margins in 2024
Major costs: concession fees 15-30% of site revenue (~BRL120k/site in 2024) consuming 25-40% of gross ad revenue; hardware CAPEX ~US$40k/screen (median 2024); ops: BRL120-180/screen/mo energy (BRL420k-630k for 3,500 screens) and BRL30-45/screen/mo connectivity; payroll ≈R$120-150M/yr; R&D & data licensing ≈R$45M (18% opex, 22% capex, +12% YoY).
| Item | 2024 |
|---|---|
| Concession fees | 15-30% / BRL120k/site |
| CAPEX/screen | US$40k median |
| Energy (3,500 screens) | BRL420-630k/mo |
| Payroll | R$120-150M/yr |
| R&D & data | R$45M (18% opex) |
Revenue Streams
Digital Out-of-Home (DOOH) Advertising
DOOH is Eletromidia's main income, from selling time slots across 15,000+ digital screens (malls, metros, gas stations) where flexible ad formats let several brands share one panel; ad inventory yields CPMs from BRL 8-45 depending on location. By Q4 2025 DOOH drives roughly 75-85% of group turnover, reflecting rising programmatic sales and audience measurement adoption.
Static Panel Leasing
Static panel leasing still yields steady income for Eletromidia: as of 2024 Brazil OOH ad spend was ~BRL 6.2bn with static formats ~28%, giving Eletromidia multi-year leases that deliver predictable cash flows and lower churn; brands pay premiums for 100% share-of-voice at key transit hubs, often locking 12-36 month contracts that stabilize revenue forecasting.
Programmatic Media Sales
Programmatic media sales now drive a fast-growing share of Eletromidia's revenue, with automated bidding monetizing remnant DOOH (digital out-of-home) slots and widening reach to global DSPs; industry estimates show programmatic DOOH ad spend rose 46% to about $1.2B globally in 2024, boosting yield per impression.
The automation cuts sales costs and increases margins-Eletromidia reports programmatic CPMs averaging 18-25% higher than direct remnant rates in 2024, improving gross margins and filling unsold inventory more efficiently.
Special Projects and Brand Activations
Eletromidia earns premium fees from bespoke activations-wrapped trains, interactive street furniture-combining physical mods and tailored digital content to tap brands' experimental marketing budgets; bespoke deals can command CPMs 3-5x standard OOH rates and uplift campaign ROI by ~20% per 2024 industry reports.
- High-value CPMs 3-5x standard OOH
- Typical ROI uplift ~20% (2024 data)
- Targets experimental marketing share of ad budgets
- Blends physical mods with digital content
Data Insights and Analytics Services
Eletromidia sells audience reports and mobility market research to brands and urban planners, generating high-margin revenue by using its transit and footfall datasets; in 2024 similar DOOH data services saw prices of $10k-$75k per report and gross margins above 60%.
- Uses transit/footfall data to model peak routes and dwell times
- Clients: advertisers, city planners, retail chains
- Typical price: $10k-$75k per custom report (2024 market)
- Leverages existing infra-low incremental cost, >60% gross margin
DOOH dominates Brazil OOH: 75-85% revenue, programmatic +46% y/y, high – margin data
DOOH ads (15k+ screens) drive 75-85% of revenue with CPMs BRL 8-45; programmatic sales grew 46% y/y to boost yields 18-25% above remnant rates in 2024. Static leases provide steady multi-year cash flow (static ~28% of Brazil OOH spend BRL 6.2bn in 2024). Bespoke activations command 3-5x CPMs; data reports sell for BRL 50k-375k (€10k-75k range) with >60% gross margin.
| Stream | 2024-25 metric | CPM / Price |
|---|---|---|
| DOOH | 75-85% rev; 15,000+ screens | BRL 8-45 |
| Programmatic | +46% y/y; yields +18-25% | - |
| Static leases | 28% of OOH spend; BRL 6.2bn market | Multi – yr contracts |
| Bespoke | Premium deals | 3-5x standard CPMs |
| Data reports | High margin | BRL 50k-375k |
Frequently Asked Questions
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