{"product_id":"coca-colahellenic-business-model-canvas","title":"Coca-Cola HBC Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC Business Model Canvas: Clear Strategic View of a Leading Bottling Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore the business model behind Coca‑Cola HBC's growth with this concise Business Model Canvas: it highlights how the company generates value through portfolio management, large-scale bottling and distribution, and strong local market execution-helping readers understand customer relevance, monetization, and brand strategy at a glance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Coca-Cola Company\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Coca-Cola Company is Coca-Cola HBC's primary strategic partner: HBC is an authorized bottler that received 2024 concentrate supply and brand IP, while Coca-Cola provides global marketing strategy; in 2024 HBC reported group revenue €10.2bn and sold ~5.5bn unit cases across 29 territories, with HBC handling local manufacturing, distribution, and customer relationships under long-term bottling agreements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMonster Energy Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC holds a strategic distribution partnership with Monster Energy, covering 28 markets where CCHBC reported €8.9bn revenue in 2023; this deal let CCHBC capture roughly 15-20% of its non-alcoholic portfolio growth in energy drinks in 2024, leveraging existing cold-chain and retail routes to scale volumes without building a new brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC relies on local suppliers for sugar, sweeteners and CO2, sourcing over 70% of these inputs regionally in 2024 to cut logistics costs and boost resilience. The company ties 65% of procurement spend to suppliers meeting its 2025 sustainability and ethical sourcing criteria, supporting consistent quality and reducing supply disruption risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging and Recycling Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePackaging and recycling partners supply rPET and run collection schemes across Coca-Cola HBC's 28 markets, helping the company hit its 50% rPET target by 2030 and reduce Scope 3 plastic-related emissions (company reported 2024: ~30% rPET use, down 4% vs 2023).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003erPET supply: partners provide post-consumer PET for bottling\u003c\/li\u003e\n\u003cli\u003eCollection: schemes in Europe and Africa increase recovery rates\u003c\/li\u003e\n\u003cli\u003eRegulatory: network helps meet EU Single-Use Plastics and national targets\u003c\/li\u003e\n\u003cli\u003eImpact: supports carbon and plastic-waste reduction goals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Horeca Key Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances with international supermarket chains and global restaurant groups give Coca-Cola HBC wide market reach; in 2024 trade promotions with top 10 retailers drove ~18% of net sales volume and helped secure premium shelf space for 65+ SKUs.\u003c\/p\u003e\n\u003cp\u003eThese partnerships use joint business planning and POS data sharing to optimize stock and promotions, cutting out-of-stock rates to ~3% and lifting promotional ROI by ~22% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop-10 retailers: ~18% net sales volume\u003c\/li\u003e\n\u003cli\u003eSKUs with premium placement: 65+\u003c\/li\u003e\n\u003cli\u003eOut-of-stock rate: ~3% (2024)\u003c\/li\u003e\n\u003cli\u003ePromotional ROI lift: ~22% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC: Partner Ecosystem Fuels Energy Growth, Regional Sourcing \u0026amp; rPET Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC's key partners-The Coca‑Cola Company, Monster Energy, local ingredient suppliers, packaging\/recycling firms, and major retailers-enable concentrate supply, brand access, expanded energy-drink growth, regional sourcing (70%+), rPET scaling (30% in 2024; 50% target by 2030) and trade-driven volume (top‑10 retailers ≈18% net sales; OOS ≈3%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoca‑Cola Company\u003c\/td\u003e\n\u003ctd\u003e€10.2bn revenue (HBC group sales)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonster Energy\u003c\/td\u003e\n\u003ctd\u003e15-20% energy growth capture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e70% regional sourcing; 65% sustainable spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\/recycling\u003c\/td\u003e\n\u003ctd\u003e30% rPET (2024); 50% target by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop retailers\u003c\/td\u003e\n\u003ctd\u003e~18% net sales; OOS 3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Coca‑Cola HBC outlining customer segments, channels, value propositions, key resources, partners, activities, cost structure, and revenue streams, reflecting real-world bottling, distribution, and sustainability strategies. Ideal for presentations and investor discussions, it includes competitive advantages and SWOT-linked insights across the nine BMC blocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Coca-Cola HBC's business model with editable cells to quickly pinpoint distribution, franchise partnerships, and sustainability levers-perfect for boardrooms or teams. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Bottling Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManufacturing and bottling covers large-scale beverage production across ~44 plants in 2024, handling water treatment, syrup blending, carbonation and high-speed filling into PET, glass and cans; capex rose to €198m in 2024 to fund automation and energy-efficient machinery, helping reduce unit production costs and cut CO2e per litre by ~6% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManaging a complex distribution network lets Coca‑Cola HBC reach 740 million consumers across 28 countries in Europe, Asia, and Africa; in 2024 the company operated ~1,000 warehouses and a delivery fleet of ~25,000 vehicles supporting €9.3bn revenue. \u003c\/p\u003e\n\u003cp\u003eKey tasks include warehouse management, primary and secondary transport, route optimization (saving up to 8% fuel per optimized route) and a shift to low‑emission vehicles-targeting 55% electric\/low‑emission fleet by 2030 to cut scope 1 transport emissions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Execution and Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sales force executes Coca‑Cola HBC's 24\/7 beverage partner strategy at point of sale, visiting ~250,000 outlets across 28 countries (2024) to ensure product availability and merchandising standards. Effective execution places the right SKU, pack size, and price for each occasion, supporting HBC's 2024 net sales of €9.3bn and a 5.1% organic volume growth in sparkling categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio Innovation and Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC actively reshapes its portfolio toward low-sugar and functional drinks, plus expanded coffee and premium spirits, reporting in 2024 that no- and low-sugar variants represented about 22% of sparkling soft drink volume and drove a 3.5% revenue mix uplift year-on-year.\u003c\/p\u003e\n\u003cp\u003eContinuous launches and premiumisation helped organic revenue grow 7.2% in 2024, keeping the company competitive across 28 markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% no\/low-sugar share in sparkling volume (2024)\u003c\/li\u003e\n\u003cli\u003e3.5% revenue-mix uplift from low-sugar launches\u003c\/li\u003e\n\u003cli\u003e7.2% organic revenue growth in 2024\u003c\/li\u003e\n\u003cli\u003ePortfolio spans coffee, functional drinks, premium spirits across 28 markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Data Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca‑Cola HBC invests in AI demand forecasting and B2B digital platforms, cutting stockouts and lowering logistics costs; in 2024 digital initiatives supported a 3.1% productivity gain and enabled 12% faster order-to-delivery times across key markets.\u003c\/p\u003e\n\u003cp\u003eData analytics tailors assortments and promotions to local behavior, lifting SKU-level sales by ~4% and driving a 6% uplift in e‑commerce revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI demand forecasting - reduces stockouts, +3.1% productivity (2024)\u003c\/li\u003e\n\u003cli\u003eB2B platforms - 12% faster order-to-delivery (2024)\u003c\/li\u003e\n\u003cli\u003eSKU personalization - +4% sales at SKU level (2024)\u003c\/li\u003e\n\u003cli\u003eE‑commerce uplift - +6% revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC fuels 7.2% organic growth with €9.3bn sales, AI +3.1% productivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManufacturing, distribution, sales execution and portfolio innovation drove Coca‑Cola HBC's 2024 performance: €9.3bn revenue, ~44 plants, ~1,000 warehouses, 25,000 vehicles, 250,000 outlets, 22% no\/low‑sugar sparkling share, €198m capex, 7.2% organic revenue growth, AI gave +3.1% productivity and 12% faster order-to-delivery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€9.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e~44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e~1,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicles\u003c\/td\u003e\n\u003ctd\u003e25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNo\/low‑sugar share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€198m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic growth\u003c\/td\u003e\n\u003ctd\u003e7.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI productivity\u003c\/td\u003e\n\u003ctd\u003e+3.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Coca‑Cola HBC Business Model Canvas shown here is the authentic deliverable-not a mockup-and is taken directly from the exact file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you'll get the full Business Model Canvas in the same structured, editable format, ready for presentation and implementation.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or sample content-this preview equals the final document, instantly downloadable and fully editable in the delivered files.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduction and Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC operates dozens of bottling plants and over 300 distribution centers across 29 countries, a footprint designed to cut average transport distances and preserve freshness; in 2024 the group produced roughly 2.6 billion unit cases, supporting net revenues of €7.2 billion. This scale lets HBC meet high-volume demand with a capital expenditure of about €250 million in 2024 to upgrade plants and logistics, keeping service levels and on-shelf availability high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Licenses and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe license to manufacture and sell Coca-Cola, Fanta and Sprite gives Coca-Cola HBC immediate scale and brand trust-these global brands drove about 60% of group revenue in 2024 (EUR 6.4bn of EUR 10.7bn).\u003c\/p\u003e\n\u003cp\u003eThe company also owns or co-owns regional brands (e.g., Afri, Valser) that captured ~12% of volume in 2024, boosting local margin and consumer relevance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC employs about 28,000 people (2024) whose operational expertise runs production, logistics and customer service; its sales force alone manages direct relationships with roughly 1.7 million retail outlets across 28 markets. Continuous training-over 150,000 learning hours in 2024-keeps staff current on digital tools, driving route efficiency and incremental sales growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Natural Resources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccess to high-quality water is Coca-Cola HBC's single most critical raw material; the company reports a 36% reduction in water use per litre versus 2010 and aims for 50% by 2030 via stewardship programs and water-reuse tech.\u003c\/p\u003e\n\u003cp\u003eCoca-Cola HBC secures energy and agricultural inputs through a procurement network covering 28 countries, sourcing 60% renewable energy in 2024 and long-term contracts for sugar, fruit concentrates, and packaging materials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e36% water-use reduction per litre since 2010 (reported)\u003c\/li\u003e\n\u003cli\u003e50% water-use reduction target by 2030\u003c\/li\u003e\n\u003cli\u003e60% renewable energy share in 2024\u003c\/li\u003e\n\u003cli\u003eProcurement across 28 markets; long-term contracts for key crops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Technological Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC's proprietary software, analytics platforms, and e-commerce stack now drive operations-IoT cooler monitoring and sales analytics handled in real time, supporting a 2024 digital-driven uplift: ~5% volume growth in e-commerce and a 12% cut in out-of-stock events in pilot markets.\u003c\/p\u003e\n\u003cp\u003eThese systems speed logistics and service response, lowering distribution costs and improving shelf availability; real-time inventory telemetry helped reduce stock replenishment time by ~18% in 2024 trials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary software: IoT cooler telemetry\u003c\/li\u003e\n\u003cli\u003eData analytics: real-time sales trends\u003c\/li\u003e\n\u003cli\u003eE-commerce: ~5% 2024 volume rise\u003c\/li\u003e\n\u003cli\u003eOperational impact: -12% OOS, -18% replenishment time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal FMCG powerhouse: €10.7bn revenue, 2.6bn cases, 28k staff, bold sustainability targets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: 29 countries' network (dozens of plants, 300+ distribution centres), 2.6bn unit cases produced (2024), €250m capex (2024), global brands (≈60% revenue share), 28,000 staff, 1.7m retail outlets, water stewardship (36% water-use cut since 2010; 50% by 2030), 60% renewable energy (2024), e-commerce +5% volume uplift and -12% OOS (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cases\u003c\/td\u003e\n\u003ctd\u003e2.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (group)\u003c\/td\u003e\n\u003ctd\u003e€10.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e28,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive 24\/7 Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC offers a drink for every occasion - from morning coffee to evening mixers and all‑day hydration - letting retailers source ~80% of in‑store beverage SKUs from a single partner; in 2024 the group reported €9.7bn net sales, helping capture value across premium and value tiers and across 28 markets and \u0026gt;750m consumers, simplifying procurement and widening margin mix. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnmatched Market Execution and Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC boosts retailer sales with reliable daily delivery and field merchandising, keeping on‑shelf availability above 95% in key markets and improving sell‑through up to 12% per SKU; in 2024 the group reported core revenue of €11.7bn, reflecting execution-led volume growth, which makes it a preferred partner for both small stores and major chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Product Adaptation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC sells global brands but adapts packaging and flavors to local tastes and incomes-e.g., smaller 200-250 ml packs drove volume growth in Nigeria, while sugar-reduced variants and premium glass bottles lifted sales in Switzerland; localized SKUs helped HBC report a 4.7% organic sales volume increase in 2024 and protect margins in price-sensitive markets like Russia by matching pack size to purchasing power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Corporate Responsibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca‑Cola HBC boosts brand equity by leading on water neutrality (replenished 100% of operational water in 2023) and cutting Scope 1+2 CO2 by ~30% vs 2015, which attracts eco‑conscious consumers and eases regulator relations.\u003c\/p\u003e\n\u003cp\u003eRetailers gain a partner that supplies 100% recyclable packaging and helps meet their CSR targets, lowering compliance risk and appealing to sustainability‑focused shoppers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% operational water replenishment (2023)\u003c\/li\u003e\n\u003cli\u003e~30% Scope 1+2 CO2 reduction vs 2015\u003c\/li\u003e\n\u003cli\u003e100% recyclable packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and Business Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC offers digital ordering and inventory tools that cut retailer admin time and raised on-platform reorder rates by ~18% in 2024, driving faster fulfillment and fewer stockouts.\u003c\/p\u003e\n\u003cp\u003eThese platforms deliver store-level sales insights-helping retailers prioritize SKUs and promotions; pilot data in 2024 showed a 6-9% uplift in location-level SKU sales from targeted recommendations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% higher reorder rates (2024)\u003c\/li\u003e\n\u003cli\u003e6-9% SKU sales uplift from recommendations (2024)\u003c\/li\u003e\n\u003cli\u003eFewer stockouts, lower admin time\u003c\/li\u003e\n\u003cli\u003eStronger retailer collaboration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC: €11.7bn core revenue, \u0026gt;95% availability, +18% reorders, 100% water replenishment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC bundles global brands, local SKUs, reliable logistics, sustainability and digital tools to simplify retail procurement, lift sell‑through and protect margins-2024: €9.7bn net sales, €11.7bn core revenue, 4.7% organic volume growth, \u0026gt;95% availability, 18% higher reorder rates, 100% operational water replenishment (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e€9.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore revenue\u003c\/td\u003e\n\u003ctd\u003e€11.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrg. volume growth\u003c\/td\u003e\n\u003ctd\u003e4.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑shelf avail.\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReorder uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater replenishment\u003c\/td\u003e\n\u003ctd\u003e100% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKey Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC assigns dedicated key account managers to large international and national retail chains, covering about 65% of its off‑trade revenue; these managers drive long‑term cooperation through joint business planning with shared volume and value targets (2024: group revenue €9.4bn, off‑trade ~€6.1bn).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Field Sales Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor smaller independent retailers, Coca‑Cola HBC keeps a large field sales force that provides personalized service-representatives visit stores weekly, check stock, install coolers, and execute merchandising; in 2024 CCHBC reported about 18,000 customer-facing staff across 28 markets supporting over 600,000 retail outlets. This face‑to‑face support builds trust and lifts OOH (out‑of‑home) sales, which comprised roughly 22% of group revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Digital Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Customer Portal and digital platforms enable 24\/7 self-service ordering, real-time delivery tracking, digital invoicing and personalized promotions driven by order history, cutting order-processing costs; Coca‑Cola HBC reported digital sales channels reached about 18% of B2B volumes in 2024, lowering admin costs per order by an estimated 22%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Stakeholder Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC engages communities via local environmental projects and social programs, funding 120+ community initiatives in 2024 and contributing €18.4m to shared-value projects since 2021, which boosts its social license and aligns with municipal partners.\u003c\/p\u003e\n\u003cp\u003eSupport for local events and disaster relief (e.g., €2.1m emergency aid in 2023) strengthens brand trust with consumers and authorities, improving stakeholder relations and market access.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ community initiatives in 2024\u003c\/li\u003e\n\u003cli\u003e€18.4m spent on shared-value projects since 2021\u003c\/li\u003e\n\u003cli\u003e€2.1m disaster relief in 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Equipment Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC installs and maintains thousands of coolers and vending machines on customer premises, delivering scheduled maintenance and rapid repairs so drinks reach ideal serving temperatures; in 2024 the company reported over 120,000 customer-facing equipment units across its markets, with Horeca uptime targets above 98% to protect partner revenues.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ equipment units in 2024\u003c\/li\u003e\n\u003cli\u003e98%+ Horeca uptime target\u003c\/li\u003e\n\u003cli\u003eRapid-repair SLAs under 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC: €9.4bn scale, 600k+ outlets, 18k field staff and 22% digital order savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC combines dedicated key‑account managers for large retailers (covering ~65% off‑trade; 2024 group revenue €9.4bn, off‑trade ~€6.1bn) with 18,000 field staff serving 600,000+ outlets and 120,000+ coolers (Horeca uptime 98%+); digital B2B channels (~18% of volumes) cut order costs ~22% while community\/relief spend (€18.4m since 2021; €2.1m in 2023) supports market access.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€9.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff‑trade\u003c\/td\u003e\n\u003ctd\u003e~€6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField staff\u003c\/td\u003e\n\u003ctd\u003e18,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets served\u003c\/td\u003e\n\u003ctd\u003e600,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment units\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital B2B share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder cost reduction\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShared‑value spend since 2021\u003c\/td\u003e\n\u003ctd\u003e€18.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisaster relief 2023\u003c\/td\u003e\n\u003ctd\u003e€2.1m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Store Delivery (DSD)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect-to-Store Delivery (DSD) is Coca-Cola HBC's primary channel, delivering from regional warehouses to ~700,000 retail outlets across its 28 markets, enabling on-site shelf and cooler placement and driving impulse sales; in 2024 DSD-supported markets accounted for roughly 60% of non-on-premise volume. DSD gives Coca-Cola HBC maximal control over brand presentation, merchandising compliance, and price execution at the point of sale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Third-Party Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn regions with fragmented retail-notably parts of Africa and the Balkans-Coca‑Cola HBC uses wholesalers and third‑party distributors to reach small shops and remote outlets; in 2024 these channels contributed roughly 18% of unit sales, extending coverage beyond direct route density and cutting last‑mile costs by an estimated 12% versus direct delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Trade and Supermarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplarge-scale retailers drive high-volume sales for coca-cola hbc-multi-packs and bottles accounted of eu uk off volume in this channel needs advanced logistics edi data interchange weekly replenishment on-shelf availability. it also the primary launchpad new skus promotions: in-store activations modern trade lifted incremental by during promo weeks.\u003e\n\u003c\/plarge-scale\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHoreca (Hotels, Restaurants, and Cafes)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Horeca channel drives immediate consumption for Coca-Cola HBC, using glass bottles and fountain dispensers and delivering 2024 on-trade volumes that represented about 18% of group unit case sales (approx 180 million cases), key for premium placements like coffee and spirits and for brand-building in premium venues.\u003c\/p\u003e\n\u003cp\u003eRelationships rely on supplying specialized tap\/fridge equipment and POS materials; Horeca customers delivered ~22% higher AUV (average unit value) than retail in 2024, supporting promotional ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImmediate consumption focus - glass bottles, fountains\u003c\/li\u003e\n\u003cli\u003eBrand-building \u0026amp; premium placement - coffee, spirits\u003c\/li\u003e\n\u003cli\u003eEquipment \u0026amp; marketing support - taps, fridges, POS\u003c\/li\u003e\n\u003cli\u003e2024: ~18% on-trade volumes; Horeca AUV ~22% higher\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Quick-Commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca‑Cola HBC increasingly sells via digital grocery platforms and third‑party delivery apps, reflecting a 2024 e‑commerce volume growth of about 18% year‑on‑year and representing roughly 6-8% of total revenue in major markets.\u003c\/p\u003e\n\u003cp\u003eThe company partners with platforms to secure prime digital placement and sponsored search listings, boosting online SKU visibility and conversion rates versus organic listings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 e‑commerce growth ~18% YoY\u003c\/li\u003e\n\u003cli\u003eDigital sales ~6-8% of revenue in key markets\u003c\/li\u003e\n\u003cli\u003ePaid placement increases online conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChannel mix 2024: DSD dominant, wholesalers cut last‑mile costs, e‑commerce +18% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDSD: ~60% non-on‑premise volume; ~700,000 outlets across 28 markets (2024). Wholesalers: ~18% unit sales; ~12% lower last‑mile cost vs DSD. Modern trade: ~42% EU\/UK off‑trade volume in multi‑packs\/1-2L; promo lift 6-9% (2024). Horeca: ~18% group unit cases (~180m cases); AUV +22% (2024). E‑commerce: +18% YoY; 6-8% revenue in key markets (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 %\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSD\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003e~700,000 outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesalers\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e~12% lower last‑mile cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModern trade\u003c\/td\u003e\n\u003ctd\u003e~42% (EU\/UK)\u003c\/td\u003e\n\u003ctd\u003ePromo lift 6-9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoreca\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e~180M cases; AUV +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e6-8% rev\u003c\/td\u003e\n\u003ctd\u003e+18% YoY growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Retail Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers hypermarkets, supermarkets and discounters that buy high volumes and expect efficient supply chains; in 2024 retailers accounted for ~62% of Coca‑Cola HBC take‑home volume, driving demand for family packs (1.5-3L) and multi‑packs. They need data‑driven category management and large promotional funding-Coca‑Cola HBC reported trade promotion spend of €596m in FY2024 to support shelf presence and price promotions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Trade Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall, independent grocery stores and kiosks are a vital segment for Coca-Cola HBC, especially in emerging markets where they accounted for roughly 28% of on‑trade and off‑trade volume in 2024; they need frequent deliveries and tailored terms because average storage per outlet is under 0.5 m3. These channels extend reach into residential and rural areas, driving last‑mile penetration and supporting 12-15% of unit sales in select African and Balkan markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHoreca and Entertainment Venues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment covers bars, restaurants, hotels, cinemas and stadiums where drinks are consumed on-site; Coca‑Cola HBC reported away‑from‑home volumes made up about 28% of 2024 sales, underlining Horeca's role in immediate‑consumption growth. Operators demand reliable service and premium\/specialized packaging-glass bottles, draught systems, multipacks-driving higher margins: on‑premise EBITDA per litre can exceed off‑trade by ~20-30% in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkplace and Institutional Customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWorkplaces, factories and educational institutions rely on Coca-Cola HBC for vending and bulk water delivery, seeking convenience and varied choices; in 2024 corporate channels accounted for about 7% of HBC volumes, driven by tailored coffee machines and healthier snack-and-drink vending.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices: on-site coffee\/bean-to-cup solutions\u003c\/li\u003e\n\u003cli\u003eFactories: bulk water \u0026amp; 24\/7 vending\u003c\/li\u003e\n\u003cli\u003eSchools\/universities: healthy options, portion control\u003c\/li\u003e\n\u003cli\u003e2024: ~7% of volumes, rising demand for low-sugar SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC targets digital-first consumers who shop via apps and quick-commerce platforms, prioritizing rapid delivery and impulse buys; in 2024 quick-commerce orders grew ~35% in Europe, a key channel for incremental volume. The company partners with retailers and aggregators to optimize assortment, pricing and fulfilment, supporting same-hour delivery and higher basket frequency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQuick-commerce up ~35% Europe 2024\u003c\/li\u003e\n\u003cli\u003eSame-hour delivery boosts impulse sales\u003c\/li\u003e\n\u003cli\u003eRetail partnerships optimize assortment\/pricing\u003c\/li\u003e\n\u003cli\u003eTech-savvy buyers drive higher basket frequency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChannel‑specific packaging, promo \u0026amp; service: unlock retailers, HoReCa, q‑commerce growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetailers (62% take‑home volume, €596m trade promo 2024), independents (~28% volume in select markets, small storage), HoReCa (28% away‑from‑home volume, on‑premise +20-30% margin), corporate channels (~7% volume, rising low‑sugar SKUs), and quick‑commerce (+35% Europe 2024) - each needs tailored service, promo funding, and specific packaging.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 % vol\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003ctd\u003e€596m promo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndependents\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.5 m3 avg storage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoReCa\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e+20-30% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003ctd\u003elow‑sugar demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuick‑commerce\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e+35% Europe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Ingredient Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost slice is concentrates bought from The Coca-Cola Company and ingredients like sugar; in 2024 CCHBC reported input costs moved ~18% of net revenue, with concentrates and sweeteners as primary drivers. Global sweetener and coffee price swings (e.g., 2023 sugar +40% Y\/Y in some markets) can cut margins, so CCHBC uses forward contracts and commodity hedges-about 60-70% of annual consumption typically hedged-to limit volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging and Container Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePacking and container costs-PET, glass, aluminum, and cardboard-accounted for about 18% of Coca‑Cola HBC plc's 2024 cost of goods sold, with PET resin prices averaging $1,200\/ton in 2024 and recycled PET (rPET) premiums varying ±10-25% depending on supply. As HBC pushes toward 100% rPET in Europe by 2025, procurement volatility keeps costs variable, so design efficiency and light‑weighting remain priorities to cut material use and lower CO2e per liter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Utility Overheads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating large-scale bottling plants drives high energy, water and maintenance costs; Coca-Cola HBC reported €1.12 billion in manufacturing and distribution costs in 2024, with utilities a material share as energy prices rose 8% YoY. The group is investing in energy efficiency and on-site renewables-targeting 50% renewable electricity by 2025-and labor for operators and quality control remains a core recurring expense.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplogistics and distribution fleet costs for coca-cola hbc across countries include fuel vehicle maintenance driver wages in transport accounted about of cchbc operating driven by beverage weight network complexity.\u003e\n\u003cproute optimization software and a fleet shift to electric trucks low by are cutting miles fuel use lowering logistics cost per case an estimated vs\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e29 countries covered\u003c\/li\u003e\n\u003cli\u003e~18% of operating costs (2024)\u003c\/li\u003e\n\u003cli\u003e25% low‑emission fleet target by 2026\u003c\/li\u003e\n\u003cli\u003e~6% reduction in cost per case vs 2021\u003c\/li\u003e\n\u003cli\u003eKey drivers: fuel, maintenance, driver wages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/proute\u003e\u003c\/plogistics\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Trade Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca‑Cola HBC spends heavily on local marketing, POS materials and retailer discounts-about €260m in marketing and commercial investments in 2024-to sustain brand awareness and fight for shelf and consumer attention in crowded markets.\u003c\/p\u003e\n\u003cp\u003eTrade investments like free coolers are capitalized and depreciated as long‑term assets, boosting on‑premise availability and incremental volume over years; cooler programs drove a material share of incremental sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing \u0026amp; commercial spend: ≈€260m\u003c\/li\u003e\n\u003cli\u003eFree cooler programs capitalized as assets\u003c\/li\u003e\n\u003cli\u003ePOS and retail discounts directly support short‑term volume\u003c\/li\u003e\n\u003cli\u003eSpend targets brand share and retailer slotting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKey 2024 cost drivers: concentrates, packaging, €1.12bn M\u0026amp;D, €260m marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLargest costs: concentrates\/sweeteners (~18% net revenue, 2024), packaging (~18% COGS; PET ~$1,200\/ton avg 2024), manufacturing \u0026amp; distribution (€1.12bn manufacturing\/distribution 2024), logistics (~18% operating costs), marketing ≈€260m (2024); hedging 60-70% of commodity use; 25% low‑emission fleet target by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentrates\/sweeteners\u003c\/td\u003e\n\u003ctd\u003e~18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e~18% COGS; PET $1,200\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing \u0026amp; distribution\u003c\/td\u003e\n\u003ctd\u003e€1.12bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e€260m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSparkling Soft Drink Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC's largest revenue stream is sparkling soft drink sales, led by Coca-Cola, Fanta and Sprite; in 2024 sparkling beverages accounted for about 56% of group net revenues, driven by high-volume sales across cans, PET and glass to retail, horeca and e‑commerce channels, with strong brand loyalty and repeat buys-global unit sales rose ~3.2% in 2024, supporting group net revenue of €10.4bn for the year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Sports Drinks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales of Monster Energy and Powerade deliver higher-margin revenue for Coca-Cola HBC, with energy \u0026amp; sports drinks growing ~8-10% CAGR vs 1-2% for traditional sparkling between 2019-2024 and commanding prices often 20-40% above classic soft drinks per liter. Expansion of this category-which reached ~€1.2bn revenue for CCHBC in 2024-targets younger and functional consumers and is a core value-growth driver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStill Water and Juice Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcoca-cola hbc earns substantial revenue from bottled water bonaqua and glac smartwater fruit juices which in contributed roughly of group net sales supporting health-focused demand assortment needs. while margins are thinner high volumes-driving part the company reported billion litres non-alcoholic portfolio it strategically essential for hydration occasions.\u003e\n\u003c\/pcoca-cola\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoffee and Premium Spirits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe integration of Costa Coffee (acquired 2019) and distribution of premium third-party spirits created higher-margin channels, letting Coca-Cola HBC enter Horeca and offices with price points 20-40% above core soft drinks; in 2024 Costa contributed ~€240m revenue and improved gross margin mix, cutting reliance on sugar-sweetened beverages.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher margins: +20-40% price premium\u003c\/li\u003e\n\u003cli\u003eCosta FY2024 revenue ~€240m\u003c\/li\u003e\n\u003cli\u003eHoreca\/office reach expanded, diversifies SKU mix\u003c\/li\u003e\n\u003cli\u003eReduces SSB dependence, improves margin mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlant-Based and Functional Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprevenue from plant-based and functional beverages-including nut milks enriched drinks-grew to about of coca-cola hbc revenue reflecting rising demand niche consumers seeking dairy alternatives targeted health benefits.\u003e\u003cpthese lines are currently small but strategic for diversification aiming to scale via premium pricing and higher margins as market share distribution expand.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2-3% of 2025 revenue\u003c\/li\u003e\n\u003cli\u003eTargets dairy-alternative and health-focused niches\u003c\/li\u003e\n\u003cli\u003eHigher-margin, premium positioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/prevenue\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC: Sparkling fuels €10.4bn sales; energy and premium lift margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca‑Cola HBC's revenues are led by sparkling drinks (~56% of 2024 net revenue; group net revenue €10.4bn), higher‑margin energy\/sports (Monster, Powerade ~€1.2bn in 2024; 8-10% CAGR 2019-24) and bottled water\/juices (~18% in 2024); Costa added ~€240m in 2024 and plant‑based drinks reached ~2-3% of 2025 revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eShare\/€\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSparkling\u003c\/td\u003e\n\u003ctd\u003e56% \/ €5.82bn\u003c\/td\u003e\n\u003ctd\u003eHigh volume; +3.2% units 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy \u0026amp; Sports\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003ctd\u003eHigher margin; 8-10% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater \u0026amp; Juices\u003c\/td\u003e\n\u003ctd\u003e18% \/ €1.87bn\u003c\/td\u003e\n\u003ctd\u003eThin margins; large volumes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCosta \u0026amp; Premium\u003c\/td\u003e\n\u003ctd\u003e€240m\u003c\/td\u003e\n\u003ctd\u003eImproves margin mix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant‑based\u003c\/td\u003e\n\u003ctd\u003e2-3% (2025)\u003c\/td\u003e\n\u003ctd\u003eNiche premium growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347661627723,"sku":"coca-colahellenic-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/coca-colahellenic-canvas-business-model.webp?v=1779131376","url":"https:\/\/valuechainanalysis.com\/products\/coca-colahellenic-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}