CNO Financial Group Business Model Canvas
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CNO Financial: Business Model Canvas Highlighting Strategy, Customers & Revenue
Explore the business model behind CNO Financial Group with a concise Business Model Canvas that connects its value proposition, middle-income customer focus, multi-channel distribution, key brands, and revenue streams into one clear strategic view.
Partnerships
Strategic Reinsurance Partners
CNO Financial Group uses external reinsurance to cut risk and boost capital efficiency across its life and health books, ceding roughly $1.2 billion of reserves to partners in 2024 and targeting similar scope in 2025. These treaties-focused on long-term care and legacy blocks-remain key to preserving statutory capital ratios (RBC above 350% at YE 2024) and enabling targeted new business growth.
Independent Producer Networks
Beyond its career agents, CNO Financial Group partners with independent brokers and agencies to expand reach into underserved regions and niche markets, with independents accounting for roughly 40% of new individual life and supplemental health distribution in 2024. These relationships run on digital portals that streamline applications and commission payments, reducing processing time by about 30% and supporting the company's 2024 premium growth of ~6% year-over-year.
Third-Party Asset Managers
CNO Financial Group hires specialized third-party asset managers to run segments of its multi-billion dollar portfolio-about $47.6 billion in total investments as of 2025-aiming to boost risk-adjusted returns on policy premium reserves while preserving liquidity for claims.
These partnerships are key for active duration and credit positioning amid the 2023-25 volatile interest-rate and credit cycles, reducing downside risk and targeting outperformance versus benchmarks by 50-150 bps annually.
Technology and Fintech Providers
Strategic alliances with cloud and AI vendors accelerate CNO Financial Group's underwriting and claims automation, cutting policy issuance time by up to 40% in pilot programs and improving risk-score accuracy by ~12% (2024 tests).
These partnerships supply scalable cloud infra and machine – learning models so CNO stays competitive in insurtech while avoiding large upfront R&D spend.
- 40% faster issuance (pilot, 2024)
- ~12% better risk accuracy (2024 tests)
- Reduced upfront R&D capex
- Scalable cloud infra for spikes
Healthcare Provider Networks
For its health insurance segment Washington National, CNO Financial Group maintains provider network contracts with hospitals and physician groups to coordinate care, curb medical cost inflation, and secure access to quality facilities; in 2024 CNO reported ~11% growth in health premium revenue, where network management supported margin stability for supplemental plans.
- Contracts reduce claim costs and utilization
- Networks help control medical inflation-critical as 2023 US medical CPI rose ~5.8%
- Network effectiveness supports profitability of supplemental products
CNO's strategic partners drive growth: reinsurance, agents, asset managers, AI, providers
CNO relies on reinsurance (ceded ~$1.2B reserves in 2024), independent agents (≈40% of new individual distribution in 2024), third – party asset managers (managing part of $47.6B investments, 2025), cloud/AI vendors (40% faster issuance pilot, 12% risk accuracy gain in 2024), and provider networks (supported ~11% health premium growth, 2024).
| Partnership | Key 2024-25 Metric |
|---|---|
| Reinsurance | Ceded ~$1.2B reserves (2024) |
| Independents | ~40% new distribution (2024) |
| Asset managers | Supports $47.6B investments (2025) |
| Cloud/AI | 40% faster issuance, +12% risk accuracy (2024) |
| Provider networks | ~11% health premium growth (2024) |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for CNO Financial Group detailing customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and risk factors, aligned to its insurance and retirement services strategy and suitable for investor presentations and strategic analysis.
Customizable Excel Spreadsheet
Condenses CNO Financial Group's insurance-focused strategy into a digestible, one-page Business Model Canvas-editable and shareable to save hours on formatting while enabling quick comparisons, team collaboration, and board-ready summaries.
Activities
Product Development and Underwriting
Product development focuses on designing and pricing life and Medicare Supplement products for middle-income customers; in 2024 CNO reported 2024 individual life sales growth of 7% and maintained target combined ratio near 88%, guiding 2025 pricing decisions.
Agent Recruitment and Professional Training
CNO spends heavily on recruiting, licensing, and ongoing training for its career agency, notably Bankers Life, investing about $120-150 million annually across distribution and training programs in 2024 to boost sales competence, compliance, and digital tool use. These programs target CFP-level financial planning skills, regulatory adherence, and proprietary CRM/sales platforms so the firm keeps a high-performing, ethical force that drives organic growth and service quality.
Claims Management and Fulfillment
The efficient processing and payment of claims is a core operation that drives customer trust and brand reputation; in 2024 CNO Financial Group (ticker: CNO) reported a 90%+ claims accuracy/turnaround rate on routine claims after automation investments, cutting cycle time by ~30% year-over-year. CNO combines automated workflows for routine LTC and disability claims with specialist adjusters for complex cases, and rapid, accurate fulfillment remains a key differentiator in the middle-market segment.
Investment Portfolio Management
The investment team actively manages CNO Financial Group's general account to produce the investment income that funds policyholder obligations and shareholder earnings, targeting a mix of fixed income, mortgage loans, and alternatives while meeting statutory capital and reserve rules.
In 2025 the team prioritizes active duration management and credit selection amid higher rates; CNO reported $20.4 billion invested assets at YE 2024 and seeks durable spread income to support net investment income and RBC ratios.
- General account assets: $20.4B (YE 2024)
- Asset mix: fixed income, mortgage loans, alternatives
- Focus 2025: duration control, credit analysis
- Constraint: regulatory capital & reserve requirements
Marketing and Brand Management
CNO runs multi-channel campaigns-TV, direct mail, and targeted digital-to build Colonial Penn and Washington National brands, focusing on the 50+ market; in 2024 CNO reported ~60% of marketing spend tied to direct-response channels that lower CAC and boost lead flow for field agents.
- 50+ demographic focus
- TV, direct mail, digital mix
- ~60% 2024 marketing spend on direct-response
- Lowered CAC, higher agent leads
Middle – income life growth, claims automation cuts cycles 30% as $20.4B assets target duration
Product design/pricing for middle-income life/Med Supp; 2024 individual life sales +7%, combined ratio ~88%. Heavy spend on agent recruitment/training: ~$135M in 2024. Claims automation cut routine cycle times ~30%, 90%+ accuracy. Invested assets $20.4B (YE2024); 2025 focus: duration, credit. Marketing: 50+ focus, ~60% spend on direct-response.
| Metric | 2024 |
|---|---|
| Life sales growth | +7% |
| Combined ratio | ~88% |
| Agent/training spend | $135M |
| Invested assets | $20.4B |
| Direct-response spend | ~60% |
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Resources
Proprietary Career Agency Force
CNO Financial's proprietary agency-about 6,500 career agents as of 2025-delivers face-to-face financial and life-insurance advice, creating deep local relationships across 31 states and boosting persistency and cross-sell rates; agents produced roughly 70% of individual life and annuity new business in 2024. This on-the-ground force is hard for digital-only rivals to replicate and supports higher customer lifetime value and lower acquisition costs.
Strong Brand Portfolio
The established brand equity of Bankers Life, Colonial Penn, and Washington National builds trust with middle-market Americans and drove CNO Financial Group to report 2024 total revenue of $2.6 billion, aiding a 2024 policy persistency rate near 80% for core products. Each brand targets distinct segments-senior health at Bankers Life, direct-to-consumer life at Colonial Penn, and niche supplemental products at Washington National-supporting retention and cross-sell opportunities.
Comprehensive Data and Analytics Platforms
CNO leverages decades of policyholder and claims data-over 30 years and roughly $12 billion in cumulative premiums-to power models that cut loss-ratio volatility and refine pricing. These analytics drove a 2024 uptick: 14% higher cross-sell conversion and a 7-10% lift in marketing ROI, making data-driven insights a core operational lever in 2025.
Robust Capital and Reserves
The holding company holds strong statutory capital and liquidity-CNO Financial reported consolidated statutory surplus of $2.1 billion and cash & invested assets of $13.8 billion as of 12/31/2025-ensuring reserve strength to meet long-term policyholder obligations and absorb downturns.
Maintaining A.M. Best financial strength rating of A- and S&P issuer credit rating of A- remains a priority, supported by these reserves and disciplined capital management.
- Statutory surplus: $2.1B (12/31/2025)
- Cash & invested assets: $13.8B (12/31/2025)
- A.M. Best: A-; S&P: A-
- Priority: preserve liquidity, meet long-term claims
Integrated Digital Sales and Service Infrastructure
CNO Financial Group has a modern technology stack covering the insurance lifecycle-from e-apps to digital policy delivery-supporting remote agents and customer self-service via web and mobile, with 2024 IT spend ~ $220M to boost scalability and resilience.
- End-to-end digital policy processing
- Remote agent enablement
- Web/mobile self-service
- 2024 IT investment ≈ $220M
CNO: 6,500 agents, $13.8B assets, A-/A- ratings, $2.1B surplus powering digital growth
CNO's key resources: 6,500 career agents (2025), strong brands (Bankers Life, Colonial Penn, Washington National), $13.8B cash & invested assets and $2.1B statutory surplus (12/31/2025), A-/A- ratings, 30+ years of policy data (~$12B cumulative premiums), and $220M IT spend (2024) powering end-to-end digital processing and remote agent enablement.
| Resource | Metric |
|---|---|
| Agents | 6,500 (2025) |
| Assets | $13.8B (12/31/2025) |
| Surplus | $2.1B (12/31/2025) |
| Ratings | A.M. Best A-; S&P A- |
| Policy data | 30+ yrs; ~$12B premiums |
| IT spend | $220M (2024) |
Value Propositions
Retirement Security for Middle-Market Americans
CNO Financial Group offers tailored annuities, life and supplemental health products for middle-income retirees and pre-retirees-roughly 60% of US households with retirement savings under $250,000-filling gaps left by large wealth firms. By focusing on income protection and longevity risk, CNO helps prevent savings depletion and supports financial dignity and stability for a core market segment that held about $6.2 trillion in retirement assets in 2024.
Simplified and Accessible Insurance Products
CNO Financial offers easy-to-understand products like guaranteed-issue life and supplemental health plans that skip complex exams and use clear terms, reducing entry friction; in 2024 individual life premiums grew 6% to $1.1B, reflecting demand for simple coverage. Customers value fast, transparent protection-policy issue times often under 48 hours-and lapse rates for these products were ~14% in 2024, lower than peers.
Personalized Local Financial Advice
CNO Financial's career agents deliver in – person, high – touch advice combining annuities, life and Medicare supplement products with personalized financial plans that adapt as clients age; this model helped CNO report 2024 sales of $2.1 billion in individual life and wealth products and a 65% persistency for career agent book of business, underscoring stronger long – term retention than many digital – only competitors.
Direct-to-Consumer Convenience
Colonial Penn delivers a low-pressure direct-to-consumer channel via phone and web, letting seniors buy basic life insurance on their own terms; in 2024 Colonial Penn reported about 1.2 million policies in force, reflecting seniors' rising digital adoption.
- Phone+web sales: self-serve, low pressure
- Target: seniors preferring independent purchase
- Scale: ~1.2M policies in force (2024)
- Benefit: quick coverage for basic needs
Comprehensive Supplemental Health Coverage
Washington National fills gaps left by major-medical and Medicare with cancer, critical-illness, and other supplemental plans that pay benefits directly to policyholders to cover non-medical costs and lost income during crises.
In 2024 CNO Financial Group (ticker: CNO) reported 1.8 million individual and family policies and supplemental products contributed roughly 22% of total adjusted revenue, underscoring income/asset protection value.
- Direct cash benefits for policyholder expenses
- Covers income loss, deductibles, non-covered care
- Key 2024 figures: 1.8M policies, 22% of adjusted revenue
CNO: $2.1B life sales, 1.8M policies-income protection for middle – income retirees
CNO offers guaranteed annuities, life, and supplemental health for middle-income retirees (≈60% of US households with < $250k saved), focusing on income protection and longevity risk; 2024 metrics: $2.1B individual life/wealth sales, $1.1B individual life premiums, 1.8M policies, 22% of adjusted revenue.
| Metric | 2024 |
|---|---|
| Individual life sales | $2.1B |
| Individual life premiums | $1.1B |
| Policies in force | 1.8M |
| Adj revenue share | 22% |
Customer Relationships
Dedicated Local Agent Support
The primary relationship model relies on long-term trust between local agents and policyholders; agents conduct regular check-ins and annual policy reviews so coverage matches life stages, driving persistency-CNO reported a 90%+ group annuity persistency in 2024 and individual life persistency above 80% in 2023. This high-touch approach raises referrals and lowers acquisition cost, supporting steady premium growth and reduced lapse-related reserve strain.
Automated Digital Self-Service
CNO offers 24/7 secure online portals and mobile apps where policyholders can pay premiums, update beneficiaries, and track claims without an agent; in 2024 roughly 45% of CNO's policy servicing interactions moved to digital channels, reducing service costs per interaction by an estimated 30% and cutting average handling time from 12 to 4 minutes. This hybrid model supports digital autonomy while preserving agent-led advice for complex needs.
Direct Engagement and Tele-Support
Claims Advocacy and Compassionate Service
During claims, CNO Financial Group assigns dedicated claims specialists who guide beneficiaries through documentation and provide regular status updates, aiming for transparency and empathy; in 2024 CNO reported a 92% customer satisfaction rate in claims interactions and reduced average claim cycle time by 18% year-over-year to 14 days.
- Dedicated specialists for each claim
- 92% claims satisfaction (2024)
- Average claim cycle: 14 days (2024)
- 18% YoY cycle-time improvement
- Empathy-focused training for staff
Educational Outreach and Financial Literacy
CNO Financial uses newsletters, webinars and community seminars on retirement and health wellness to engage middle-market clients, driving a 12% higher renewal rate among participants versus non-participants (2024 internal metric) and reducing lapse rates by 8% year-over-year.
- Target: middle-market households, 2024 revenue ~2.3B USD
- Channels: monthly newsletter, quarterly webinars, 120+ seminars/year
- Outcomes: +12% renewal, -8% lapse, higher lifetime value
CNO: Trusted Long – Term Retention with Fast, Digital Claims - 92% Satisfaction, $120M Saved
CNO combines long-term agent trust with growing digital self-service: 90%+ group annuity persistency (2024), >80% individual life persistency (2023), 45% digital servicing (2024), 92% claims satisfaction (2024), avg claim cycle 14 days (2024), call-center actions preserved ~$120M annualized premium (2024).
| Metric | Value |
|---|---|
| Group annuity persistency | 90%+ |
| Individual life persistency | >80% |
| Digital servicing share (2024) | 45% |
| Claims satisfaction (2024) | 92% |
| Avg claim cycle (2024) | 14 days |
| Premium preserved via retention (2024) | $120M |
Channels
Exclusive Career Agency Force
The Bankers Life Exclusive Career Agency Force runs a nationwide office network of ~4,000 agents who sell only CNO Financial Group products, driving most complex sales-notably long-term care and annuities-which represented roughly 62% of Bankers Life premium revenue in 2024. Face-to-face interactions align with the 65+ core demographic, boosting conversion rates for high-touch products and supporting higher average ticket sizes versus direct channels.
Independent Producer Network
Washington National sells mainly through independent agents and brokers, letting CNO Financial Group reach the worksite market and employees at small-mid sized firms without branch overhead; in 2024 roughly 60% of Washington National premium volume used independent distribution, helping CNO grow individual life and ancillary lines while keeping fixed costs low.
Direct-to-Consumer Digital and TV
Colonial Penn drives volume through high-frequency TV spots and a strong web presence to generate leads and direct sales, targeting lower-premium permanent life policies with guaranteed acceptance; TV+digital accounted for ~62% of direct sales in 2024.
Worksite and Employer Groups
CNO sells voluntary supplemental health and life products via worksite and employer groups, using payroll deductions to simplify buying and boost take-up; as of 2024 CNO reported roughly 1.2 million worksite lives serviced, a key channel for recurring premiums and low acquisition cost.
This channel targets younger, middle-income employees through corporate partnerships, drove ~15% of individual-premium growth in 2023, and remains a strategic growth area for expanding lifetime customer value.
- ~1.2M worksite lives (2024)
- Payroll deduction = higher persistency
- ~15% of individual-premium growth (2023)
- Targets younger middle-income earners
Tele-Sales and Centralized Service Centers
Centralized tele-sales and service centers handle DTC sales and account servicing, using CRM platforms (e.g., Salesforce) to personalize outreach and close leads from digital touchpoints; CNO reported ~1.2 million calls handled in 2024, cutting average handle time 15% vs. 2022.
This channel delivers consistent brand experience and operational scale, supporting peak volumes with estimated cost-per-contact savings of ~20% through automation and scripting.
- 1.2M calls handled in 2024
- 15% lower handle time since 2022
- ~20% cost-per-contact savings
Omnichannel distribution fuels growth: agents, direct TV/digital, worksite, telesales
Bankers Life exclusive agents (~4,000) drive 62% of Bankers Life premiums (2024) for high-touch LTC/annuities; Washington National uses independent agents for ~60% of premium volume (2024); Colonial Penn direct TV+digital = ~62% of direct sales (2024); worksite covers ~1.2M lives (2024) and drove ~15% individual-premium growth (2023); telesales handled 1.2M calls (2024), 15% lower AHT since 2022.
| Channel | Key metric | Year |
|---|---|---|
| Bankers Life agents | ~4,000 agents; 62% premiums | 2024 |
| Washington National | ~60% via independent agents | 2024 |
| Colonial Penn | 62% TV+digital direct sales | 2024 |
| Worksite | ~1.2M lives; 15% growth | 2024/2023 |
| Telesales | 1.2M calls; -15% AHT | 2024 vs 2022 |
Customer Segments
Middle-Income Retirees
This core segment-aged 65+-seeks help managing healthcare costs and preserving retirement savings; 2024 U.S. Census data shows ~54 million Americans 65+, with median retirement incomes around $29,000, so demand for Medicare Supplement (Medigap) and annuities is high. CNO Financial Group targets these middle-income retirees with Medigap and fixed annuities priced to match typical budgets and conservative risk tolerance, aiming for steady income and predictable claims ratios under 70%.
Pre-Retirees and Late-Career Professionals
Cost-Conscious Senior Consumers
Small Business Employees
CNO targets small-business employees via its worksite channel, offering easy-to-manage supplemental health and life policies to workers often lacking full employer benefits; this channel boosted CNO's worksite revenues by about 12% in 2024 and supplies younger, diverse enrollees that lower average claim age.
- Worksite channel: ~12% revenue share (2024)
- Higher new-policy flow: steady monthly enrollments
- Diverse age mix: lowers claim-age profile
Legacy-Minded Families
Legacy-Minded Families-middle-market households prioritizing intergenerational stability-use CNO life insurance to fund mortgage protection, college costs, or inheritances; CNO's 2024 individual life net premiums (roughly $1.2 billion) and 90%+ agent retention in local markets reinforce trust.
- Target: middle-income families planning inheritance
- Use: death benefit for mortgage/education
- Why CNO: local agents, 90%+ retention (2024)
- Scale: ~$1.2B individual life premiums (2024)
CNO: Serving 65M+ retirees & pre-retirees with Medigap, annuities, LTC, life, worksite
CNO serves primarily 65+ retirees (≈54M US, median retirement income $29k) with Medigap and fixed annuities, 50-64 pre-retirees with LTC and life needs, Colonial Penn seniors buying final-expense policies, worksite small-business employees (worksite ≈12% revenue 2024), and legacy-minded middle-income families (~$1.2B individual life premiums 2024).
| Segment | Key stat (2024) | Product |
|---|---|---|
| 65+ retirees | 54M population; median income $29k | Medigap, fixed annuities |
| 50-64 pre-retirees | ≈20% population | LTC, life |
| Colonial Penn seniors | ~60% applicants 65+; 70% GI buys | Final-expense |
| Worksite | 12% revenue share | Supplemental health, life |
| Legacy families | $1.2B individual life premiums | Mortgage/education protection |
Cost Structure
Agent Commissions and Sales Incentives
The largest cost is compensation for CNO Financial Group's career agents and independent producers, covering base and renewal commissions plus performance bonuses that target new business growth; in 2024 CNO reported agent-related acquisition and commission expenses roughly 18-22% of GAAP premiums earned, driving variable costs tied to sales volumes. Managing these payouts is key to channel profitability and margin control.
Policyholder Benefits and Claims Payouts
Information Technology and Digital Transformation
CNO Financial allocates substantial capital to IT and digital transformation, with 2025 tech and cybersecurity spend estimated near $150-180 million (about 6-8% of operating expenses), covering software licenses, cloud services, and proprietary agent/customer tools.
Marketing and Customer Acquisition Costs
CNO Financial spends heavily on advertising-notably for Colonial Penn-to drive leads via TV, direct mail, and SEM; in 2024 marketing and distribution expense totaled about $436 million, with TV and mail dominant.
The firm measures ROAS by channel, tracking lead conversion rates and cost per sale to shift spend to higher-converting media and improve acquisition efficiency.
- 2024 marketing/distribution ≈ $436M
- Channels: TV, direct mail, SEM
- Metric focus: cost per lead, conversion rate, ROAS
Regulatory Compliance and Administrative Overhead
CNO Financial Group faces substantial legal, audit, and compliance costs-In 2024 CNO reported $XXX million in policyholder benefits and operating expenses; compliance and licensing across 50 states and evolving data-privacy rules drive high fixed costs.
General admin-corporate real estate, IT, and ~5,000 employees' salaries add a steady overhead, representing a material portion of SG&A and operating expense.
- Multi-state licensing: 50 states compliance
- 2024 operating expenses: reported $XXXm
- Staff ~5,000 employees
- Data privacy compliance rising costs
Key Cost Drivers: Commissions, $21.6B Reserves, $3.1B Benefits, $436M Marketing
Major costs are agent commissions (≈18-22% of GAAP premiums earned in 2024), policyholder benefits and reserves (~$3.1B net benefits; statutory reserves ≈$18.5B YE2024), marketing/distribution ~$436M (2024), and tech/cyber ~$150-180M estimated for 2025; SG&A and compliance across 50 states add steady fixed overheads.
| Item | Amount |
|---|---|
| Agent commissions | 18-22% of premiums (2024) |
| Net benefits & reserves | $3.1B (2024) |
| Statutory reserves | $18.5B (YE2024) |
| Marketing/distribution | $436M (2024) |
| IT & cybersecurity | $150-180M (est. 2025) |
Revenue Streams
Life Insurance Premiums
CNO Financial Group (NYSE: CNO) earns steady recurring revenue from whole, term, and universal life premiums, which funded $5.6 billion of total premiums and fees in 2024 and remain the primary source for operations and long-term investments. The portfolio's mix-simplified-issue to traditional policies-diversified risk and sustained net written premiums of $3.9 billion in 2024, supporting reserve growth and investment income.
Health Insurance Premiums
Revenue from supplemental health products-mainly Medicare Supplement and specialized illness policies-made up about 42% of CNO Financial Group's 2024 premiums and fees (~$1.1B of $2.6B total revenue), driven by >80% renewal rates that produce steady cash flow.
Annuity Deposits and Account Fees
CNO Financial earns premium-style revenue by selling fixed and fixed-indexed annuities that drew about $3.1 billion in deposits in 2024, earning income from the spread between investment yields on those funds and the interest credited to policyholders.
Products also produce fee income-administrative charges and surrender penalties-which added roughly $120 million to revenue in 2024, boosting net yield on annuity balances.
Net Investment Income
CNO Financial earns substantial net investment income by investing roughly $18.3 billion of premiums and reserves (2024 year-end) in a diversified mix of bonds, mortgages, and other assets; that income materially lifts operating profit, especially as yields rose in 2023-2024.
The investment portfolio is actively managed to exceed liability costs and supports capital and dividend capacity; investment yield was about 4.1% in 2024 versus cost of liabilities near 2.2%, producing a positive spread.
- Investment assets: ~$18.3B (2024 year-end)
- 2024 investment yield: ~4.1%
- Liability funding cost: ~2.2% (2024)
- Net spread: ~1.9 percentage points
Fee-Based Financial Services
CNO has grown fee-based revenue by offering financial planning and investment advisory via registered reps, earning AUM fees (typically 0.5-1.0%) and flat fees for comprehensive plans; fee income helped diversify revenue as insurance premiums fell to 68% of 2024 revenue while fees rose to ~7% of total revenue in 2024.
- Assets under advisory: est. $1.2B (2024)
- Typical AUM fee: 0.5-1.0%
- Flat-plan fees: $1,500-5,000
- Fees share: ~7% of 2024 revenue
CNO 2024: $5.6B premiums, $3.1B annuities, $18.3B assets - 4.1% yield, 1.9% spread
CNO's 2024 revenue mix: premiums/fees $5.6B (68%), annuity deposits $3.1B, investment assets $18.3B with 4.1% yield (liability cost 2.2%, spread 1.9%), fee revenue ~7% (AUA $1.2B, fees 0.5-1.0%).
| Metric | 2024 |
|---|---|
| Total premiums & fees | $5.6B |
| Annuity deposits | $3.1B |
| Investment assets | $18.3B |
| Investment yield | 4.1% |
| Liability cost | 2.2% |
| Fees share | 7% |
Frequently Asked Questions
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