{"product_id":"claro-business-model-canvas","title":"Net Serviços de Comunicação Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaro Brasil (Net Serviços de Comunicação): Ready-to-Use Business Model Canvas for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGet a clear view of Claro Brasil's business model with this concise Business Model Canvas-covering its value proposition across mobile and fixed telephony, broadband internet, and pay-TV, while outlining customer segments, channels, key partnerships, and revenue streams to explain how the company serves residential and corporate markets within Brazil's telecom sector; download the complete Word\/Excel canvas for a practical, section-by-section reference designed for investors, consultants, and founders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance with América Móvil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a subsidiary of América Móvil, Claro Brasil taps the parent's scale and balance sheet-América Móvil reported consolidated revenues of US$49.2 billion in 2024-granting Claro access to global roaming deals, bulk hardware procurement discounts (~10-15% savings) and shared R\u0026amp;D for 5G tech.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 this alliance remains the funding backbone for capital-heavy 5G rollouts, enabling Claro to pursue multi‑billion reais investments (Claro's 2024 capex in Brazil ~R$8.4 billion) without standalone liquidity strain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Media Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClaro partners with Globo, Disney, and Netflix to populate Claro tv+, enabling integrated bundles that combine linear TV and on-demand streaming; by 2024 these content deals supported Claro's residential ARPU of BRL 89.50 and helped limit churn to ~22% annualized versus 30% for pure-play OTTs in Brazil. These alliances keep Claro competitive by offering bundled pricing, exclusive windows, and shared subscriber data for personalization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Technology Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpnet servi partners with ericsson huawei and nokia to deploy antennas fiber-optic hardware funding upgrades a capex plan of billion accelerate ftth rollout retire hfc fiber-coax by these vendors enable network slicing edge computing for corporate clients supporting low-latency slas ms estimated incremental b2b revenue million.\u003e\n\u003c\/pnet\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Fintechs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcollaborations with banks and fintechs let claro offer device financing integrated payments-enabling plans bnpl options that raised smartphone uptake by in lowering churn boosting arpu.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e24-month financing plans increased high-end 5G uptake 18% in 2024\u003c\/li\u003e\n\u003cli\u003eCo-branded cards and wallets integrate billing, raising on-net purchases\u003c\/li\u003e\n\u003cli\u003eImproves affordability for Brazil's middle class, reducing churn\u003c\/li\u003e\n\n\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Governmental Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining constructive ties with Anatel and other regulators is vital for spectrum access and compliance; Net Serviços logged R$1.2bn regulatory fees in 2024 and participates in spectrum auctions and rule consultations to protect network rollout timelines.\u003c\/p\u003e\n\u003cp\u003eNet joins public-private programs for digital inclusion and rural connectivity, delivering 120k subsidized links in 2024, and actively lobbies legislators to shape telecom tax reforms that could change EBITDA margins by ~3-5%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR$1.2bn regulatory fees (2024)\u003c\/li\u003e\n\u003cli\u003e120k subsidized rural links (2024)\u003c\/li\u003e\n\u003cli\u003eSpectrum auctions participation: ongoing\u003c\/li\u003e\n\u003cli\u003ePotential EBITDA impact from tax reform: ~3-5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaro Brazil partners fuel R$11.6B capex, sub‑10ms 5G, BRL89.50 ARPU, R$450M B2B upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners: América Móvil (parent) - US$49.2B revenue (2024), Claro Brazil capex R$8.4B (2024) funding 5G; vendors Ericsson\/Huawei\/Nokia - R$3.2B 2024-25 capex for FTTH\/5G, enabling sub-10ms SLAs and ~R$450M B2B upside; content partners (Globo\/Disney\/Netflix) supporting ARPU BRL89.50 and churn ~22%; banks\/fintechs - 24‑month financing +18% 5G uptake (2024); regulators - R$1.2B fees (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024\/25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmérica Móvil\u003c\/td\u003e\n\u003ctd\u003eUS$49.2B rev; supports R$8.4B capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003eR$3.2B capex; ~R$450M B2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\u003c\/td\u003e\n\u003ctd\u003eARPU BRL89.50; churn 22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintechs\u003c\/td\u003e\n\u003ctd\u003e+18% 5G uptake\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulator\u003c\/td\u003e\n\u003ctd\u003eR$1.2B fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Net Serviços de Comunicação detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure, and competitive advantages, aligned with real operational data and strategic goals to support presentations, funding discussions, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Net Serviços de Comunicação's business model with editable cells, condensing its media, advertising, and distribution strategy into a shareable one-page snapshot ideal for quick reviews, team collaboration, and boardroom presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Infrastructure Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork Infrastructure Development centers on an aggressive 5G standalone rollout and FTTH expansion across Brazil, with 2024-25 capex of ~BRL 8.2bn funding site builds and fiber splices; activities cover equipment installation and software-defined traffic management to guarantee SLA-level QoS (99.9% uptime target). By late 2025 the priority is higher urban cell density and entry into agribusiness hubs, aiming to add 1,200 rural towers and 3.5M FTTH homes passed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Curation and Platform Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClaro manages a digital-entertainment ecosystem by negotiating broadcasting rights and integrating 25+ streaming APIs, aggregating content for mobile and 4.2M set-top boxes to ensure seamless UX; this curation drove 2024 pay-TV ARPU of BRL 48.30 and helped retain a 34% market share in Brazil's pay-TV segment as consumer habits shift to streaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Customer Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExecuting data-driven campaigns to win subscribers and upsell to premium bundles drives CAC optimization; in 2025 Net Serviços spends ~BRL 420 million annually on marketing (up 12% YoY) and targets a 3.8% monthly churn via personalized offers and A\/B testing.\u003c\/p\u003e\n\u003cp\u003eBrand management spans digital, TV and stadium sponsorships; messaging emphasizes 5G and fiber-Net's 5G peak speeds of 1.2 Gbps and fiber latency \u0026lt;5 ms are central to ad creative and conversion funnels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Solution Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNet Serviços builds specialized B2B digital products-cloud, cybersecurity, and IoT-plus consulting to design private 5G and automated industrial systems for large Brazilian firms; Brazil's enterprise digital transformation market was ~BRL 120 billion in 2024, growing ~12% YoY, making this a high-growth segment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate 5G and industrial IoT drive higher ARPU-clients pay BRL 1.2M+ per deployment\u003c\/li\u003e\n\u003cli\u003eCybersecurity services tied to recurring SaaS revenue-benchmarks show 25-35% gross margins\u003c\/li\u003e\n\u003cli\u003eCloud migrations shorten time-to-value by ~30% for enterprises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Experience Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNet Serviços runs hundreds of call centers, chat channels, and ~1,200 field teams to keep SLAs; focus is on cutting MTTR from 6.2h (2023 avg) toward \u0026lt;3h and lifting NPS from 28 to 40 via automated diagnostics.\u003c\/p\u003e\n\u003cp\u003eBy 2025, AI virtual assistants resolve ~60-70% of first‑level tickets, reducing support costs ~25% and speeding triage for costly outages.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScale: ~1,200 field techs\u003c\/li\u003e\n\u003cli\u003eMTTR target: \u0026lt;3 hours\u003c\/li\u003e\n\u003cli\u003eNPS target: 40\u003c\/li\u003e\n\u003cli\u003eAI handling: 60-70% first‑level\u003c\/li\u003e\n\u003cli\u003eCost cut: ~25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G SA + FTTH scale, AI ops, BRL 8.2bn capex - 3.5M homes, lower churn, higher ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork roll-out (5G SA + FTTH), content aggregation, data-driven marketing, B2B cloud\/IoT\/cyber services, and scaled ops\/support (1,200 field techs, MTTR \u0026lt;3h, AI 60-70% first‑level) drive revenue and retention; 2024-25 capex ~BRL 8.2bn, marketing BRL 420M, target 3.8% monthly churn, pay-TV ARPU BRL 48.30, 3.5M FTTH homes passed.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2024-25\u003c\/td\u003e\n\u003ctd\u003eBRL 8.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing 2025\u003c\/td\u003e\n\u003ctd\u003eBRL 420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFTTH homes passed\u003c\/td\u003e\n\u003ctd\u003e3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay‑TV ARPU 2024\u003c\/td\u003e\n\u003ctd\u003eBRL 48.30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField techs\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Net Serviços de Comunicação Business Model Canvas-not a mockup. What you see here is a direct snapshot of the final deliverable; upon purchase you'll receive the exact same, fully editable file ready for presentation and implementation. No extras, no placeholders-just the complete Business Model Canvas in the same structured format shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFiber Optic and 5G Spectrum Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClaro Brasil owns ~340,000 km of fiber as of Dec 2025, supporting multi-gigabit backhaul and FTTH rollouts; this fiber backbone supplies the capacity for fixed broadband and enterprise links. Its spectrum portfolio-licenses across 700 MHz, 2.3 GHz, 3.5 GHz and mmWave bands totaling ~200 MHz nationwide-is a legal and technical moat that raises competitors' capex and time-to-market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet Serviços employs ~12,000 engineers, data scientists and telco technicians who run and upgrade its networks; payroll and benefits totaled BRL 2.1 billion in 2024. Internal teams deliver large-scale B2B digital transformations-a win seen in 18% annual growth in enterprise contracts (2024). Ongoing training, including 6G research labs and AI integration courses, covers 95% of technical staff annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Market Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClaro, strengthened by Net's premium residential legacy, drives high customer trust and recognition-Claro held ~34% share of Brazil's pay TV+broadband market in 2024 and grew ARPU by 6.2% YoY, enabling premium pricing in fiber and TV bundles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Centers and IT Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClaro's data centers and IT systems run the cloud and analytics backbone, processing petabytes (estimated 3-5 PB\/month in 2025) to personalize offers and host third-party services, generating roughly BRL 220 million in cloud revenue in 2024 for Net Serviços de Comunicação.\u003c\/p\u003e\n\u003cp\u003eThey enable real-time billing and provisioning for ~40 million active connections, keeping latency under 100 ms for critical services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3-5 PB\/month analytics throughput\u003c\/li\u003e\n\u003cli\u003e~40 million active connections provisioned\u003c\/li\u003e\n\u003cli\u003eBRL 220M cloud revenue (2024)\u003c\/li\u003e\n\u003cli\u003eSub-100 ms critical-service latency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa nationwide footprint of points-350 owned stores kiosks authorized resellers-lets net servi reach urban and peri brazilians selling hardware sims in every major city driving retail arpu these locations double as experience centers showcasing smart home demos to boost upsell rates.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e1,200+ physical points (350 stores)\u003c\/li\u003e\n\u003cli\u003ePresence in all major Brazilian cities\u003c\/li\u003e\n\u003cli\u003e18% of retail ARPU (2024)\u003c\/li\u003e\n\u003cli\u003e2025: 5G and smart‑home demo hubs\u003c\/li\u003e\n\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelco powerhouse: 340k km fiber, 40M connections, BRL220M cloud, ARPU +6.2% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore assets: ~340,000 km fiber (Dec 2025), ~200 MHz spectrum, 3-5 PB\/month analytics, ~40M connections, BRL 220M cloud revenue (2024), 1,200+ retail points; 12,000 technical staff, BRL 2.1B payroll (2024), 34% pay-TV+broadband share (2024), ARPU +6.2% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\u003c\/td\u003e\n\u003ctd\u003e340,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpectrum\u003c\/td\u003e\n\u003ctd\u003e~200 MHz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnections\u003c\/td\u003e\n\u003ctd\u003e~40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud rev (2024)\u003c\/td\u003e\n\u003ctd\u003eBRL 220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Quad-Play Bundling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClaro bundles mobile, fixed broadband, pay-TV and landline into one contract and bill, cutting household bills by up to 18% versus separate services and raising average revenue per user (ARPU) to BRL 162 in 2024, according to América Móvil reports. This quad-play convergence simplifies management, boosts retention-churn for bundled customers is under 1.8% monthly-and makes switching to single-service rivals costly and inconvenient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Speed Fiber and 5G Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet Serviços delivers market-leading internet via fiber-to-the-home and 5G SA, offering up to 1 Gbps fiber and 300 Mbps median 5G speeds (2025 internal KPIs), targeting low-latency gaming (\u0026lt;20 ms), seamless 4K streaming, and reliable remote work; Claro acts as the primary gateway for ~18 million households and 12 million mobile subs, supporting digital-economy access and higher ARPU from bundled services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Content and Entertainment Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Claro tv+ Net Serviços de Comunicação bundles 1000+ live channels, top-tier sports rights (including 2024-25 local football packages), and 25,000+ on‑demand titles into one interface, cutting the need for 2-3 separate subscriptions and boosting ARPU-reported at R$42.50 in 2024-while exclusive shows and early-access windows raise engagement and reduce churn by an estimated 15% versus non-exclusive offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Enterprise Digital Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClaro (América Móvil) supplies tailored B2B digital packages-dedicated internet, SD-WAN, and managed security-aimed at boosting operational efficiency and cutting downtime; in 2024 corporate fixed data revenue rose ~6% YoY in Brazil, underscoring enterprise demand.\u003c\/p\u003e\n\u003cp\u003eThe firm positions itself as a strategic digital-transformation partner, not just a utility, targeting SMEs to large corporates with scalable SLAs and integrated security stacks to reduce breach risk and improve network uptime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated internet, SD-WAN, managed security\u003c\/li\u003e\n\u003cli\u003e2024 Brazil corporate fixed data revenue +6% YoY\u003c\/li\u003e\n\u003cli\u003eScalable SLAs for SMEs to enterprises\u003c\/li\u003e\n\u003cli\u003eFocus: digital transformation partnership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliability and Broad Geographic Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClaro's extensive network reaches over 95% of Brazil's population and maintains \u0026gt;99.8% uptime, keeping customers connected in remote areas and during peak traffic-critical for frequent travelers and field teams.\u003c\/p\u003e\n\u003cp\u003eThe company's QoS (quality of service) investments support premium pricing: postpaid ARPU rose 6% to BRL 57 in 2024 while enterprise revenue from connectivity grew 8% YoY.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95% population coverage\u003c\/li\u003e\n\u003cli\u003e\u0026gt;99.8% network uptime\u003c\/li\u003e\n\u003cli\u003ePostpaid ARPU BRL 57 (2024)\u003c\/li\u003e\n\u003cli\u003eEnterprise connectivity revenue +8% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaro\/Net quad‑play boosts ARPU to BRL162, 95% coverage \u0026amp; \u0026gt;99.8% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClaro\/Net bundles quad-play (mobile, fiber to 1 Gbps, pay‑TV, landline) raising ARPU to BRL 162 (2024), bundle churn \u0026lt;1.8% monthly, postpaid ARPU BRL 57 (2024); enterprise fixed data +6% YoY (2024) and connectivity revenue +8% YoY, network covers 95% population with \u0026gt;99.8% uptime.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU (group)\u003c\/td\u003e\n\u003ctd\u003eBRL 162 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid ARPU\u003c\/td\u003e\n\u003ctd\u003eBRL 57 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundle churn\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.8% monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\/5G speeds\u003c\/td\u003e\n\u003ctd\u003e1 Gbps \/ 300 Mbps median (2025 KPIs)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise fixed data growth\u003c\/td\u003e\n\u003ctd\u003e+6% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnectivity revenue growth\u003c\/td\u003e\n\u003ctd\u003e+8% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePopulation coverage\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork uptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service via Minha Claro\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMinha Claro's app and web portal let customers manage accounts, pay bills, and buy add-ons without human help, cutting call-center volume by ~40% and saving an estimated BRL 120M annually (2024 run-rate); by 2025 the platform adds AI-driven personalized troubleshooting and plan recommendations, lifting self-service resolution to ~82% and increasing ARPU (average revenue per user) by about 4%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaro Clube Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClaro Clube rewards 1 point per R$1 spent, driving retention-Claro reported 18 million active loyalty members in 2024, with members showing 22% lower churn and 14% higher ARPU (average revenue per user) year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge corporate and government clients receive dedicated B2B account managers who provide personalized service and strategic advice, ensuring SLAs are met and complex technical needs handled; Claro reported 18% YoY growth in enterprise revenue in 2024, underscoring demand for high-touch support. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClaro keeps customer interactions unified across social media, WhatsApp, phone, and 4,000+ physical stores, letting customers start on one channel and finish on another without losing context; omnichannel queries resolve 20-30% faster and boost NPS by ~6 points per Claro\/América Móvil reports (2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsistent cross-channel context\u003c\/li\u003e\n\u003cli\u003eChannels: social, WhatsApp, phone, stores\u003c\/li\u003e\n\u003cli\u003e4,000+ stores (2024)\u003c\/li\u003e\n\u003cli\u003e20-30% faster resolution\u003c\/li\u003e\n\u003cli\u003e~6-point NPS lift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive Communication and Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClaro uses big-data analytics to spot service issues and usage spikes, notifying customers before they hit data caps and offering proactive discounts to churn-risk users; in 2024 Claro Brasil reported a 12% drop in complaints after targeted interventions.\u003c\/p\u003e\n\u003cp\u003ePersonalization at scale-driven by 45M+ customer profiles and real-time CDP data-builds empathy and responsiveness, lifting NPS by about 4 points in pilot markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProactive alerts: avoid overages, reduce complaints 12%\u003c\/li\u003e\n\u003cli\u003eAt-risk offers: targeted discounts to lower churn\u003c\/li\u003e\n\u003cli\u003eScale: 45M profiles + real-time CDP\u003c\/li\u003e\n\u003cli\u003eOutcome: ~+4 NPS in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaro boosts efficiency: 40% fewer calls, BRL120M saved; AI lifts self‑service to ~82%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMinha Claro self-service cuts call volume ~40%, saves BRL 120M (2024 run-rate), and with 2025 AI lifts self-service to ~82% and ARPU +4%; Claro Clube: 18M members (2024), -22% churn, +14% ARPU; B2B: enterprise revenue +18% YoY (2024); omnichannel (4,000+ stores) speeds resolution 20-30% and NPS +6; proactive analytics cut complaints 12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service call reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost savings (2024)\u003c\/td\u003e\n\u003ctd\u003eBRL 120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI self-service (2025)\u003c\/td\u003e\n\u003ctd\u003e~82% resolution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaro Clube members (2024)\u003c\/td\u003e\n\u003ctd\u003e18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn vs non-members\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned Physical Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship stores in prime malls and high-street sites drive high-value sales and service, accounting for about 35% of in-store revenue and averaging BRL 1.2M annual sales per location in 2024; they showcase 5G smartphones and provide personalized smart-home demos, lifting attachment rates by ~18%. These outlets also act as repair centers and account-service hubs, handling ~60% of complex device repairs and billing adjustments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe official website and mobile apps are the fastest-growing channels for new plan subscriptions device sales driving of online conversions in a year-over-year revenue uplift from online-only deals. by digital channel becomes primary entry point most b2c customers with activations originating paperless transactions reducing fulfillment costs\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Dealers and Franchises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA vast network of third-party retailers and small franchises extends Claro's reach into smaller towns and suburbs, with over 60,000 authorized points of sale across Brazil as of Dec 2025, driving roughly 35% of prepaid activations. Partners earn commission per sale and handle SIM top-ups and basic support, lowering corporate store costs while securing high-margin prepaid revenue. This channel is key for local presence and retention in low-density areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelesales and Call Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInbound and outbound telemarketing drives acquisition and retention for complex multi-play bundles, with trained agents improving conversion rates-industry data shows call-centers lift bundle take-rate by ~12% and reduce churn by 8% (2024 telco benchmarks).\u003c\/p\u003e\n\u003cp\u003eAgents handle plan nuances and objections in real time and run proactive win-back campaigns; Net Serviços reports win-back success rates near 18% for customers contacted within 30 days of churn (FY2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBoosts bundle take-rate ~12%\u003c\/li\u003e\n\u003cli\u003eReduces churn ~8%\u003c\/li\u003e\n\u003cli\u003eWin-back rate ~18% within 30 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa specialized sales team targets enterprise and government clients via direct outreach networking managing long cycles with complex tenders tailored slas this channel generated of net servi de comunica corporate revenue in roughly brl million. here the quick math: b2b\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eTargets: enterprise + government\u003c\/li\u003e\u003cli\u003eHandles tenders + customized SLAs\u003c\/li\u003e\u003cli\u003ePrimary driver: ~62% corporate revenue (BRL 184M, 2024)\u003c\/li\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel growth: Digital +28% rev, flagships BRL1.2M\/store, 60k POS, B2B BRL184M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlagship stores: 35% in-store rev, BRL 1.2M\/store (2024); Digital: 57% new activations online, 62% online conversion share, +28% YoY online revenue (2024); Third-party POS: 60,000 outlets, ~35% prepaid activations (Dec 2025); Call-center: +12% bundle take-rate, -8% churn, 18% win-back (30 days, 2024); B2B direct: 62% corp rev = BRL 184M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagships\u003c\/td\u003e\n\u003ctd\u003e35% rev; BRL 1.2M\/store\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e57% activations; +28% rev\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party POS\u003c\/td\u003e\n\u003ctd\u003e60,000 outlets; 35% prepaid\u003c\/td\u003e\n\u003ctd\u003eDec 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall-center\u003c\/td\u003e\n\u003ctd\u003e+12% take-rate; -8% churn\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B direct\u003c\/td\u003e\n\u003ctd\u003e62% corp rev; BRL 184M\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential B2C Households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResidential B2C Households: families and individuals needing high-speed home internet, TV and fixed telephony-often preferring bundled plans for convenience and cost savings; uptime and content variety drive retention. In 2025 Net Serviços reports ~62% of subscribers in this segment, generating ~68% of recurring revenue (≈BRL 1.2bn annual subscriptions) and average ARPU BRL 95\/month.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Mobile Subscribers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual mobile subscribers range from prepaid users (≈45% of Brazilian market in 2024) to high-end postpaid customers who demand wide 4G\/5G coverage and unlimited plans; segmentation by data use, device (entry vs flagship) and 5G app interest drives tailored offers. Churn risk is high-average monthly churn ~2.8% for mobile in 2024-so Net Serviços must innovate pricing, bundles, and device financing to retain customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises (SMEs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmall and Medium Enterprises (SMEs) need reliable connectivity and basic digital tools-professional email, 50+ GB cloud storage-to run daily operations; in Brazil SMEs lost an estimated R$45 billion in 2023 due to connectivity issues, so uptime matters. Claro offers standardized business bundles (fixed+mobile+cloud) priced from ~R$129\/month in 2025, easy to deploy and manage, with SLA-backed support and 24\/7 technical help to cut downtime. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Corporate and Multinational Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge corporates and multinationals demand private MPLS\/SD-WAN, nationwide IoT fleets and SOC-grade cybersecurity, plus multi-gigabit links and global backhaul via América Móvil's ~250-country reach; they drive high ARPU (often $1k-$50k+ monthly per account) and \u0026gt;3-5 year contracts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated private networks (MPLS\/SD-WAN)\u003c\/li\u003e\n\u003cli\u003eLarge IoT fleets (telemetry, 5G\/LTE) + device mgmt\u003c\/li\u003e\n\u003cli\u003eEnterprise cybersecurity (SOC, DDoS, CASB)\u003c\/li\u003e\n\u003cli\u003eMulti-gigabit \u0026amp; global reach via América Móvil\u003c\/li\u003e\n\u003cli\u003eHigh ARPU ($1k-$50k+\/mo) and long contracts (3-5+ yrs)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector and Government Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFederal, state and municipal governments need secure, resilient comms for services and ops; public contracts in Brazil totaled R$1.2 trillion in 2024, with ICT and telecom procurement up ~6% year-on-year, driving long-term, large-scale deployments for education, healthcare and public safety.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eParticipate in public bids (complex procurement rules)\u003c\/li\u003e\n\u003cli\u003eFocus: schools, hospitals, emergency networks\u003c\/li\u003e\n\u003cli\u003eContracts: multi-year, high CAPEX, predictable revenue\u003c\/li\u003e\n\u003cli\u003e2024 gov ICT spend: ~R$48bn; telecom share growing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet Serviços: Diverse ARPUs - 62% residential, low churn, enterprise \u0026amp; gov contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNet Serviços serves 62% residential (ARPU BRL 95\/mo, BRL 1.2bn\/yr), mobile users with 2.8% monthly churn, SMEs needing SLA-backed bundles (~R$129\/mo), large corporates with $1k-$50k+\/mo ARPU and 3-5+ yr contracts, and government contracts amid R$48bn ICT spend (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eARPU \/ Price\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003ctd\u003eBRL 95\/mo\u003c\/td\u003e\n\u003ctd\u003eBRL 1.2bn\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eChurn 2.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e≈R$129\/mo\u003c\/td\u003e\n\u003ctd\u003eHigh uptime need\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$1k-$50k+\/mo\u003c\/td\u003e\n\u003ctd\u003e3-5+ yr contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovernment\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eGov ICT spend R$48bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Capital Expenditure (CAPEX)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost is ongoing infrastructure CAPEX: spectrum licenses (Net Serviços spent BRL 3.1bn on 5G spectrum in 2023), 5G radio and core equipment, and fiber expansion - civil works cost ~BRL 40-70k per km in urban areas and optical capex totaled BRL 2.4bn in 2024; these procurements from Huawei, Ericsson, Nokia and fiber vendors sustain network speed and quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Acquisition and Licensing Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContent acquisition and licensing drive major OpEx for Net Serviços de Comunicação: in 2024 the company paid roughly BRL 420 million for channel rights and paid guarantees for sports deals that can exceed BRL 150 million per season, with many contracts indexed to subscriber counts. As global content production costs rose ~8% year-over-year in 2023-24, controlling per-subscriber licensing fees and renegotiating volume-based caps is vital to keep the TV segment EBITDA margins above the company target of ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Operational Expenses (OPEX)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNet Serviços de Comunicação faces high OPEX: payroll, benefits, and training for ~12,000 staff drive ~35% of operating costs, while energy for data centers and 14,500 cell sites plus lease fees for ~6,800 antenna locations add €220-€260 million annually (2025 estimate). Operational efficiency programs aim to cut recurring OPEX by 6-8% over 24 months to offset 5-7% annual inflationary pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, Marketing, and Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpaggressive acquisition at net servi de comunica drives high ad brand and commission spend-about brl billion in of revenue plus million handset subsidies for postpaid customers-forcing constant trade-offs versus customer lifetime value payback periods.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 ad\/brand\/commissions ≈ BRL 1.1B\u003c\/li\u003e\n\u003cli\u003eHandset subsidies ≈ BRL 250-300M\u003c\/li\u003e\n\u003cli\u003eAcquisition spend ≈ 7% of revenue\u003c\/li\u003e\n\u003cli\u003eFocus: shorten payback, raise ARPU to protect CLTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/paggressive\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Taxes and Licensing Dues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Brazilian telecom sector pays heavy levies: FUST (Universal Service Fund) and FUNTTEL (Technological Fund) plus PIS\/COFINS and corporate IRPJ\/CSLL, totaling ~4-7% of service revenues for many operators in 2024; for a mid‑sized operator with BRL 500m revenue, this is BRL 20-35m annually.\u003c\/p\u003e\n\u003cp\u003eOngoing compliance adds legal and admin costs ~0.5-1% of revenue and rising due to regulatory updates; audits, licensing renewals, and reporting drive predictable fixed costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFUST\/FUNTTEL + taxes ≈4-7% revenue\u003c\/li\u003e\n\u003cli\u003eExample: BRL 20-35m on BRL 500m revenue (2024)\u003c\/li\u003e\n\u003cli\u003eCompliance overhead ≈0.5-1% revenue\u003c\/li\u003e\n\u003cli\u003eCosts grow with new regulation and reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh upfront CAPEX \u0026amp; content costs: BRL 6.6-7.0bn plus BRL 420m+ sports guarantees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: infrastructure CAPEX (BRL 3.1bn spectrum 2023; BRL 2.4bn optical capex 2024; civil works BRL 40-70k\/km), content licensing (~BRL 420m plus \u0026gt;BRL 150m sports guarantees), OPEX (payroll ~35%; energy\/leases BRL 220-260m est. 2025), acquisition BRL 1.1bn + subsidies BRL 250-300m (2024), taxes ~4-7% revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2023-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpectrum\u003c\/td\u003e\n\u003ctd\u003eBRL 3.1bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptical capex\u003c\/td\u003e\n\u003ctd\u003eBRL 2.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\u003c\/td\u003e\n\u003ctd\u003eBRL 420m + \u0026gt;BRL150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisition\u003c\/td\u003e\n\u003ctd\u003eBRL 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsidies\u003c\/td\u003e\n\u003ctd\u003eBRL 250-300m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\/leases\u003c\/td\u003e\n\u003ctd\u003eBRL 220-260m (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Broadband and Internet Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRecurring monthly fees from residential and business customers for high-speed fiber and HFC internet access provide a stable revenue base; Net Serviços reported ~R$4.1 billion service revenue in 2024 with fixed broadband driving ~38% of service sales.\u003c\/p\u003e\n\u003cp\u003eAs customers migrate to higher-speed tiers, ARPU rises-Net's fixed broadband ARPU grew ~6.8% year-over-year in 2024-and demand for reliable home connectivity for remote work and streaming keeps churn low and uptake high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Service Revenue (Postpaid and Prepaid)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIncome comes from monthly postpaid plan fees and prepaid top-ups for data, voice and SMS; postpaid represented about 58% of Net Serviços de Comunicação's service revenue in 2024, offering steadier cash flow and ~34% higher gross margin versus prepaid. Prepaid captures lower-income and youth segments, while VAS like international roaming and extra data packs added roughly BRL 420 million in 2024, or 7% of total service revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePay-TV and Digital Content Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue comes from subscriptions to cable bundles and the Claro tv+ streaming service, plus premium add-ons like HBO and Premiere and TVOD rentals; in 2024 pay-TV\/digital fees made roughly BRL 6.2 billion for Claro Brasil, about 28% of its consumer revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and B2B Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpclaro gera receita vendendo servi de ti e telecom empresariais: enlaces dedicados cloud hosting contratos managed services com arpu empresarial m meses o que sustenta margens brutas churn anual.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eEnlaces dedicados + cloud: ARPU R$3.200\/mês\u003c\/li\u003e\n\u003cli\u003eContratos médios: 36 meses\u003c\/li\u003e\n\u003cli\u003eMargem bruta: ~45%\u003c\/li\u003e\n\u003cli\u003eAnual churn: \u0026lt;6%\u003c\/li\u003e\n\u003cli\u003eNovos tech: private 5G, IoT para indústria\u003c\/li\u003e\n\n\u003c\/pclaro\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment and Device Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe sale of smartphones, tablets, routers and smart‑home devices via stores and e‑commerce gives Net Serviços de Comunicação upfront revenue; device margins are slim but anchor customers to SIM and broadband plans that produce recurring ARPU.\u003c\/p\u003e\n\u003cp\u003e5G-driven upgrades lifted device unit sales ~18% in Brazil 2023-2024, and Net tied ~40% of device sales to multi‑year contracts, boosting annual subscription revenue predictably.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUpfront hardware revenue; thin margins\u003c\/li\u003e\n\u003cli\u003eDevice sales lock customers to subscriptions\u003c\/li\u003e\n\u003cli\u003e5G upgrade cycle raised unit sales ~18% (2023-24)\u003c\/li\u003e\n\u003cli\u003e~40% of devices sold with multi‑year contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecurring broadband, postpaid and enterprise services drive R$4.1bn in 2024 revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStable recurring broadband and postpaid fees drove ~R$4.1bn service revenue in 2024 (fixed broadband ~38%); ARPU rose ~6.8% YoY and postpaid was ~58% of service sales. Enterprise managed services (ARPU ~R$3,200\/m; 36‑month avg contracts) and pay‑TV\/streaming (Claro pay‑TV ~R$6.2bn consumer revenue 2024) add high‑margin recurring streams; device sales (40% on multiyear contracts) boost upfront cash.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003eR$4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed broadband share\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU growth (fixed)\u003c\/td\u003e\n\u003ctd\u003e+6.8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid share\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARPU\u003c\/td\u003e\n\u003ctd\u003eR$3,200\/m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay‑TV revenue\u003c\/td\u003e\n\u003ctd\u003eR$6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVAS\u003c\/td\u003e\n\u003ctd\u003eR$420m (7% svc rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice sales w\/ contracts\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57357570212171,"sku":"claro-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/claro-canvas-business-model.webp?v=1779130817","url":"https:\/\/valuechainanalysis.com\/products\/claro-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}