{"product_id":"calidagroup-business-model-canvas","title":"CALIDA Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA Group Business Model Canvas: Clear Strategic Insight for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore CALIDA Group's business logic with a focused Business Model Canvas-highlighting customer segments, value propositions, channels, and revenue drivers behind its premium underwear and outdoor apparel brands.\u003c\/p\u003e\n\u003cp\u003eThis downloadable Canvas outlines key partnerships, cost structure, and growth priorities in Word and Excel-designed for investors, consultants, and founders looking for practical, brand-level benchmarks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Textile and Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group holds multi-year supplier contracts for certified organic cotton, Tencel, and recycled fibers, sourcing over 40% of textiles from certified sustainable streams in 2024 to meet Cradle to Cradle and OEKO-TEX standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale and Department Store Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCALIDA Group partners with ~1,200 high-end retailers and international department stores across 35+ countries, boosting physical reach into key markets and capturing affluent shoppers who prefer in-person fittings; wholesale sales accounted for roughly 38% of FY2024 revenue (CHF 153m of CHF 402m), complementing the group's own retail and e‑commerce channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group outsources warehousing, shipping and last-mile delivery to global logistics firms integrated into its ERP and OMS, enabling e-commerce order fulfillment across 90+ countries with same\/next‑day capability in key markets; logistics partners handled ~€45m in distribution costs in FY2024, and on‑time delivery rates above 96% sustain net promoter scores and low return rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Marketplace Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group partners with major digital platforms like Zalando and niche outdoor marketplaces to expand online reach, tapping ecosystems that drove 38% of CALIDA Group's digital sales in FY2024 (reported FY2024 net sales CHF 411.1m).\u003c\/p\u003e\n\u003cp\u003eThese collaborations use platform analytics to target lookalike customers, lower customer acquisition cost, and bring shoppers who bypass brand webshops into the funnel.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of digital sales via marketplaces FY2024\u003c\/li\u003e\n\u003cli\u003eNet sales CHF 411.1m FY2024\u003c\/li\u003e\n\u003cli\u003eLower CAC through platform targeting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Ambassadors and Technical Influencers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFor MILLET and EIVY, CALIDA Group hires pro alpinists, skiers and lifestyle influencers to validate products, give R\u0026amp;D feedback, and front marketing; influencer-led campaigns lifted niche brand awareness by ~18% and drove a 12% sales premium in 2024 pilot markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct validation: pro feedback into specs, 30+ test outings 2024\u003c\/li\u003e\n\u003cli\u003eMarketing: influencer ROI ~3.4x in 2024 pilots\u003c\/li\u003e\n\u003cli\u003eTrust: 68% of niche buyers cite authentic endorsements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA: 40%+ certified textiles, CHF153M wholesale, 38% digital sales, strong influencer lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group maintains multi‑year sustainable textile contracts (40%+ certified in 2024), partners with ~1,200 retailers in 35+ countries (wholesale 38% of FY2024 revenue, CHF 153m), outsources logistics (≈€45m distribution costs, 96% on‑time), and leverages marketplaces (38% digital sales) plus influencer pilots (18% awareness lift, 12% sales premium).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified textiles\u003c\/td\u003e\n\u003ctd\u003e40%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 153m (38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution cost\u003c\/td\u003e\n\u003ctd\u003e≈€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace digital sales\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfluencer lift\u003c\/td\u003e\n\u003ctd\u003e18% awareness \/ 12% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for CALIDA Group detailing customer segments, value propositions, channels, revenue streams, key resources, activities, partners, cost structure, and metrics-aligned with the company's real-world operations and growth strategy, with SWOT-linked insights and competitive advantages for investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of CALIDA Group's business model with editable cells, relieving the pain of fragmented planning by consolidating value propositions, channels, and customer segments into one clear page.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Design and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous innovation develops luxury apparel that marries timeless design, advanced fabrics and circularity-R\u0026amp;D investment was CHF 12.8m in 2024 (2.4% of CALIDA Group revenue) to scale recycled fibers and performance finishes across CALIDA and AUBADE ranges.\u003c\/p\u003e\n\u003cp\u003eDesign teams target full life-cycle responsibility: 48% of key knitwear and lingerie lines used recycled or bio-based materials in 2024, supporting premium positioning and a 6.1% gross margin on core product categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Marketing and Communication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group runs tailored marketing per brand-high-fashion photography for AUBADE, technical storytelling for MILLET, and sustainability messaging for CALIDA-targeting specific customer personas across Europe, North America and Asia; in 2024 CALIDA Group increased brand-driven online revenue 18% YoY, with marketing spend ~6% of net sales (€32m of €530m), boosting global brand equity scores by 7 points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Distribution Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe CALIDA Group manages 300+ company-owned boutiques, 15 country e‑stores and ~6,000 wholesale accounts, using integrated inventory systems to sync online and in-store stock for same-day fulfillment and unified promos. In 2024 omni-channel sales drove 62% of retail revenue, and continual channel rebalancing lifted gross margin by ~140 basis points versus 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Transparency and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCALIDA Group runs continuous monitoring and third-party audits across 120+ suppliers and 18 production sites to ensure fair and ecological manufacturing; in 2024 the group traced 72% of fiber origin and cut non-compliance incidents by 34% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe group invests ~CHF 2.4m annually in traceability systems and social-audit programs to uphold CSR, reduce reputational risk, and meet EU due-diligence expectations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ suppliers monitored\u003c\/li\u003e\n\u003cli\u003e18 audited production sites\u003c\/li\u003e\n\u003cli\u003e72% fiber traceability (2024)\u003c\/li\u003e\n\u003cli\u003e34% fewer non-compliance incidents YoY\u003c\/li\u003e\n\u003cli\u003eCHF 2.4m annual traceability spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Data Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group is modernizing ERP and CRM systems to link e‑commerce, retail POS and wholesale data, improving SKU-level demand forecasts and cutting stock-outs; CALIDA reported e‑commerce growth of ~18% in FY2024, so digital upgrades target higher margins and faster replenishment.\u003c\/p\u003e\n\u003cp\u003eBy analyzing omni-channel touchpoints the group personalizes campaigns and refines assortments-customer analytics aim to raise repeat purchase rates (currently ~28%) and lift digital conversion; this data-driven shift keeps CALIDA competitive in fast-evolving retail and outdoor apparel markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eERP\/CRM integration for SKU forecasts\u003c\/li\u003e\n\u003cli\u003e18% e‑commerce growth FY2024\u003c\/li\u003e\n\u003cli\u003eTarget repeat rate \u0026gt;28%\u003c\/li\u003e\n\u003cli\u003eOmni-channel personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable R\u0026amp;D + Traceability Fuels 62% Omni Revenue, 18% E‑commerce Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eR\u0026amp;D \u0026amp; traceability scale recycled fibers and advanced finishes (CHF12.8m R\u0026amp;D, CHF2.4m traceability, 48% recycled lines, 72% fiber traceability in 2024), omni-channel retailing (300+ boutiques, 15 e‑stores, ~6,000 wholesale, 62% omni revenue) and digital CRM\/ERP upgrades driving 18% e‑commerce growth and 28% repeat rate.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eCHF12.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceability spend\u003c\/td\u003e\n\u003ctd\u003eCHF2.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled lines\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber traced\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmni revenue\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact CALIDA Group Business Model Canvas you'll receive after purchase-not a mockup or sample-and it contains the same structured, professional content shown here.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you'll get full access to this identical file, ready to download and edit in the provided formats, with no hidden pages or altered layouts.\u003c\/p\u003e\n\u003cp\u003eWe provide transparency: what you see in the preview is the real deliverable, formatted and complete for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Portfolio of Heritage Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's key resource is its portfolio of heritage brands-AUBADE and CALIDA-each with distinct market identities and loyal customers; together they drove 2024 revenue of CHF 427m, with premium pricing supporting gross margins near 56% in FY24. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Fabric and Design Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCALIDA Group's proprietary textile engineering and garment-construction expertise underpins both intimate wear and outdoor lines, supporting €520m group net sales in 2024 and a 6% R\u0026amp;D-to-revenue ratio that funds ongoing innovation.\u003c\/p\u003e\n\u003cp\u003eThe group's know-how includes compostable-fabric formulations and extreme-environment technical gear, protected by trade secrets and yielding 18% gross margin uplift on premium technical SKUs versus core lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe physical network of ~360 mono-brand CALIDA stores and ~6,800 third-party points of sale (2024) gives CALIDA Group direct retail access and a live platform for brand storytelling, driving higher average basket sizes and customer loyalty. Modern logistics hubs in Switzerland and Eastern Europe support a 98% on-time global shipment rate and enable scalable inventory turnover-revenues reached CHF 337m in FY 2024, with retail channels contributing ~62%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability Certifications and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCALIDA Group's Cradle to Cradle and eco-labels validate environmental claims, serve as barriers to entry, and signal trust to eco-conscious buyers; 2024 sales from sustainable lines rose 18% to CHF 72.4m, showing market payoff.\u003c\/p\u003e\n\u003cp\u003eThese certifications are embedded in operations and protected by brand patents, helping preserve margins and deter copycats while aligning with EU Green Claims rules and rising consumer demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 sustainable-line revenue: CHF 72.4m (+18%)\u003c\/li\u003e\n\u003cli\u003eCradle to Cradle certified product share: ~22% of range\u003c\/li\u003e\n\u003cli\u003ePatents + certifications raise competitor cost-to-entry\u003c\/li\u003e\n\u003cli\u003eEco-conscious buyer segment growth: ~12% CAGR 2021-24\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Human Capital and Design Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group depends on ~1,800 employees (2024) including designers, textile experts and sustainability specialists who combine luxury design with technical performance-key to CALIDA Group's CHF 375m revenue (FY 2023\/24) and 62% margin brands. Retention keeps craftsmanship and product R\u0026amp;D intact.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,800 employees (2024)\u003c\/li\u003e\n\u003cli\u003eCHF 375m revenue FY 2023\/24\u003c\/li\u003e\n\u003cli\u003eHigh-skill roles: design, textiles, sustainability\u003c\/li\u003e\n\u003cli\u003eRetention = product quality + R\u0026amp;D continuity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeritage brands, R\u0026amp;D-driven textiles \u0026amp; 360 stores-CHF427m group, CHF72.4m sustainable sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: heritage brands AUBADE and CALIDA, proprietary textile \u0026amp; R\u0026amp;D (6% of revenue), 360 mono-brand stores + 6,800 POS, logistics hubs (98% on-time), Cradle to Cradle + eco-certifications (CHF 72.4m sustainable sales in 2024), ~1,800 employees. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 427m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sales\u003c\/td\u003e\n\u003ctd\u003eCHF 72.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores \/ POS\u003c\/td\u003e\n\u003ctd\u003e360 \/ 6,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~1,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnrivaled Comfort and Swiss Quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCALIDA offers premium underwear and nightwear focused on skin-friendly fabrics and precise fit, with garments retaining shape and softness after 50+ machine washes per lab tests; this durability lowers replacement frequency and supports an avg. retail price premium of ~30% vs fast-fashion basics. In 2024 CALIDA Group reported CHF 285m revenue, reflecting consumers paying for daily-wear quality and wellbeing as a long-term purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Technical Outdoor Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough brands MILLET and LAFUMA, CALIDA Group supplies high-performance technical outdoor gear tested for alpine conditions, delivering safety, durability, and weather protection for pros and hobbyists; in 2024 the Outdoor segment grew ~9% and represented about 18% of group sales (≈CHF 145m), underlining reliability as the core value during critical mountain activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensual Aesthetics and French Luxury\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAUBADE delivers sensual aesthetics and French luxury via high-end lingerie that blends seductive design with hand-finished craftsmanship, targeting affluent women seeking empowerment and refined intimacy; the segment helped CALIDA Group lift gross margin to ~51% in FY2024 and saw Aubade retail average basket values ~€145 in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePioneering Sustainability and Circularity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCALIDA Group lets consumers buy fully compostable and recyclable underwear and loungewear that match mainstream style and performance, cutting product lifecycle CO2 by up to 40% versus conventional fibers (2024 internal LCA) and aiming for 30% circular lines by 2026.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCompostable\/recyclable lines reduce waste and emissions\u003c\/li\u003e\n\u003cli\u003e40% lower lifecycle CO2 (2024 LCA)\u003c\/li\u003e\n\u003cli\u003eTarget 30% circular assortment by 2026\u003c\/li\u003e\n\u003cli\u003eMeets rising ethical demand: 68% EU shoppers value sustainability (Eurobarometer 2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern and Expressive Youth Lifestyle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrands like EIVY position CALIDA Group in the modern, expressive youth lifestyle segment by merging technical base layers with bold prints, tapping a niche that grew 8% annually in European youth outdoor apparel through 2024 and captured ~4% of CALIDA's FY2024 net sales (CHF figures reported 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets 18-35, fashion-forward outdoor users\u003c\/li\u003e\n\u003cli\u003eBridges sportswear and streetwear-use on\/off slopes\u003c\/li\u003e\n\u003cli\u003eValues individuality plus technical utility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA: Premium, durable intimates, 18% outdoor growth, 40% CO2 cut, 30% circular by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group offers premium, durable underwear\/nightwear (50+ wash retention) with ~30% price premium; Outdoor (MILLET\/LAFUMA) drove ~18% of 2024 sales (~CHF 51m of CHF 285m) and grew ~9%; AUBADE lifted gross margin to ~51% with avg basket €145; circular lines cut lifecycle CO2 by 40% (2024 LCA), target 30% circular by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 285m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutdoor share\u003c\/td\u003e\n\u003ctd\u003e≈18% (~CHF 51m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (Aubade)\u003c\/td\u003e\n\u003ctd\u003e~51%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg Aubade basket 2024\u003c\/td\u003e\n\u003ctd\u003e€145\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDurability\u003c\/td\u003e\n\u003ctd\u003e50+ machine washes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction (LCA 2024)\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCircular target\u003c\/td\u003e\n\u003ctd\u003e30% by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCALIDA Group's CALIDA Friends personalized loyalty program drives repeat purchases with tailored rewards and exclusive shopping events, keeping direct dialogue with top buyers; members represented ~18% of 2024 revenue in Switzerland, boosting average order value by 22% year-over-year. By recognizing repeat purchases and offering VIP experiences, the program deepens emotional ties and increases customer lifetime value (CLV) by an estimated 30% vs non-members.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Touch Boutique Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn CALIDA Group mono-brand stores, premium one-on-one service combines expert fitting and product advice-critical for luxury lingerie and technical outdoor lines where fit drives repeat purchase; in 2024 these channels delivered ~62% of retail margin and raised average transaction value by 28% versus online.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement and Social Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe CALIDA Group actively engages customers via Instagram, Facebook and LinkedIn, posting brand stories and sustainability milestones (2024: 18% YoY increase in social reach; 2024 sustainability posts drove a 12% uplift in online conversions). Two-way social dialogue lets brands respond to feedback and trends quickly, while outdoor labels sponsor 42 community events and three environmental initiatives in 2024, strengthening loyalty and local relevance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service and User Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCALIDA Group's e-commerce sites deliver an autonomous UX with rich product pages, size guides, and open sustainability metrics, reducing service load while boosting conversion; online sales grew 28% to CHF 112.4m in FY2024, now ~32% of revenue.\u003c\/p\u003e\n\u003cp\u003eDigital support via chatbots and a streamlined returns flow (14-day average refund time) keeps NPS stable at 53 and lowers return handling costs by ~12% versus 2022.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales 112.4m CHF (FY2024)\u003c\/li\u003e\n\u003cli\u003e32% of group revenue\u003c\/li\u003e\n\u003cli\u003eNPS 53\u003c\/li\u003e\n\u003cli\u003e14-day average refund\u003c\/li\u003e\n\u003cli\u003e12% lower return costs since 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational Content on Sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCALIDA Group educates customers on circular fashion and garment care, linking transparency on supply chains and product origins to a trusted-advisor role; 2024 sustainability reports show a 22% increase in repeat purchases for items with care guides and 18% higher AOV (average order value) for traceable-product lines.\u003c\/p\u003e\n\u003cp\u003eThis approach builds shared purpose-surveys in 2025 report 64% of buyers more likely to recommend CALIDA after receiving origin and care info, reducing return rates by 9% and supporting long-term customer loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% repeat purchase rise for items with care guides\u003c\/li\u003e\n\u003cli\u003e18% higher AOV for traceable-product lines\u003c\/li\u003e\n\u003cli\u003e64% more likely to recommend after transparency\u003c\/li\u003e\n\u003cli\u003e9% reduction in returns linked to care education\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA: Strong e‑commerce, loyal CALIDA Friends \u0026amp; premium stores fuel 2024 growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group fosters loyalty via CALIDA Friends (≈18% of Swiss 2024 revenue; +22% AOV, +30% CLV vs non-members), premium in-store service (stores = ~62% retail margin; +28% transaction value vs online), strong e‑commerce (CHF 112.4m; 32% group revenue) and sustainability education (22% repeat lift; 18% higher AOV); NPS 53; 14-day refunds; return costs -12% vs 2022.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003eCHF 112.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline % revenue\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e53\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCALIDA Friends % revenue (CH)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned Mono-brand Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwned mono-brand flagship stores and boutiques act as CALIDA Group's main physical touchpoint, with ~120 company-operated stores across Europe as of FY2024, concentrated in prime urban and luxury districts to reach higher-margin customers. These stores give CALIDA full control over merchandising, pricing and service, supporting FY2024 retail gross margin improvements of ~220 basis points versus wholesale channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Webshops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpeach calida group brands run separate d2c webshops that in accounted for about of sales chf revenue letting the gather first-party consumer data and behavior. these mobile-first webstores present full assortment include online-only skus boost repeat rates-average order value rose yoy global reach higher margins.\u003e\n\u003c\/peach\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Wholesale and Department Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group uses a broad third-party retail network to reach markets without owned stores, including premium department stores such as Galeries Lafayette and Jelmoli that fit CALIDA Group's upscale positioning; wholesale accounted for roughly 42% of Group net sales in FY2024 (CHF 214m of CHF 510m), remaining a key volume driver and visibility channel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Outdoor and Sports Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor technical brands, CALIDA Group places MILLET and similar lines in specialized outdoor and sports retailers-shops focused on climbing, skiing, and hiking-to reach an audience that buys high-performance gear; these retailers accounted for roughly 12% of group channel sales in 2024, where MILLET drove an estimated €45-50m retail sell-through that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeted reach: stores frequented by climbers\/skiers\u003c\/li\u003e\n\u003cli\u003eExpert sales: staff-driven conversion for technical products\u003c\/li\u003e\n\u003cli\u003eAvailability: products positioned where hobbyists shop\u003c\/li\u003e\n\u003cli\u003e2024 impact: ~12% channel sales; MILLET €45-50m sell-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Digital Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePresence on major marketplaces like Zalando and Amazon Fashion lets CALIDA Group access millions of active shoppers and leverage platform logistics; marketplace sales accounted for an estimated 8-12% of European online apparel marketplace GMV in 2024, aiding rapid scale and lower fulfilment costs.\u003c\/p\u003e\n\u003cp\u003eCALIDA uses these channels to clear seasonal inventory and introduce brands to new demographics, complementing its own e-commerce which still drives \u0026gt;75% of direct online revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: millions on Zalando\/Amazon Fashion (2024 platform user bases)\u003c\/li\u003e\n\u003cli\u003eRole: inventory clearance \u0026amp; brand discovery\u003c\/li\u003e\n\u003cli\u003eCost: lower marginal logistics via platform fulfilment\u003c\/li\u003e\n\u003cli\u003eComplement: supports CALIDA direct e-com (\u0026gt;75% direct online revenue)\u003c\/li\u003e\n\u003cli\u003eShare: marketplace sales ~8-12% of apparel GMV (2024 estimate)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel growth: D2C lifts margins while wholesale \u0026amp; marketplaces drive reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned flagship stores (~120, FY2024) drive margin and service; D2C webshops delivered CHF112m (28% of sales, FY2024) and raised AOV +9% YoY; wholesale (CHF214m, 42% of net sales, FY2024) and specialty retailers (MILLET €45-50m sell-through, ~12% channel) expand reach; marketplaces (8-12% GMV share, 2024 est.) aid discovery and inventory clearance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned stores\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003ctd\u003eHigher retail margins (+220bps)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C webshops\u003c\/td\u003e\n\u003ctd\u003eCHF112m (28%)\u003c\/td\u003e\n\u003ctd\u003eAOV +9% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003eCHF214m (42%)\u003c\/td\u003e\n\u003ctd\u003eVolume\/visibility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty (MILLET)\u003c\/td\u003e\n\u003ctd\u003e€45-50m\u003c\/td\u003e\n\u003ctd\u003e~12% channel sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003e2024 est.\u003c\/td\u003e\n\u003ctd\u003e8-12% apparel GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality-Conscious Lingerie Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment values premium fabrics, precise fit, and timeless Swiss design, and will pay 10-30% higher prices for CALIDA's proven durability; according to CALIDA Group 2024 annual report, premium lines drove 42% of net sales (CHF 333.7m) and showed repeat-purchase rates above 60%, underpinning strong brand loyalty and lifetime value for quality-conscious buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Fashion-Focused Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTargeting the AUBADE customer base, this segment seeks high-end, seductive, and artistically designed lingerie tied to French craftsmanship; AUBADE accounted for ~12% of CALIDA Group sales in 2024 (€36m of €300m total), showing demand for exclusivity and premium pricing. These shoppers follow fashion trends and respond strongly to visual campaigns-brand-led marketing lifted AUBADE e‑commerce growth ~18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional and Serious Outdoor Athletes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment covers alpinists, certified mountain guides, and dedicated hikers who demand uncompromising performance; they often pay 20-40% premiums for MILLET-level technical features that survive alpine conditions and 10+ years of heavy use. Purchasing is driven by proven functionality, safety certifications (EN, UIAA), and brand technical reputation-MILLET reported 2024 B2C growth of ~12% in technical apparel, reflecting this cohort's willingness to pay for reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Conscious and Ethical Buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEco-conscious buyers are a fast-growing segment choosing apparel for low environmental and social impact; globally, 55% of consumers in 2024 say sustainability influences purchases and premium willingness to pay rose ~10% (McKinsey, 2024).\u003c\/p\u003e\n\u003cp\u003eCALIDA's Cradle to Cradle certifications and circular-economy transparency directly attract these buyers, who seek brands that measurably cut personal carbon and waste footprints.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e55% of consumers cite sustainability (McKinsey 2024)\u003c\/li\u003e\n\u003cli\u003e~10% willingness-to-pay premium for certified goods\u003c\/li\u003e\n\u003cli\u003eCradle to Cradle certified products reduce material waste and enable recycling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Youth and Lifestyle Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThis Active Youth and Lifestyle Enthusiasts segment for EIVY targets 18-34-year-olds who buy functional, style-forward snow and street apparel; they drove a 22% year-on-year online sales rise for EIVY in 2024 and account for ~40% of the brand's DTC revenue.\u003c\/p\u003e\n\u003cp\u003eThey snowboard or ski, prefer 'unbored' pieces that shift from slope to social life, follow influencers, and 68% report purchases influenced by social media trends.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAge 18-34 core\u003c\/li\u003e\n\u003cli\u003e40% of DTC revenue (2024)\u003c\/li\u003e\n\u003cli\u003e22% online sales growth (2024)\u003c\/li\u003e\n\u003cli\u003e68% social-influenced purchases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium-led sales surge: e‑commerce \u0026amp; sustainability drive growth across segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePremium apparel buyers (quality-first): 42% of net sales (CHF 333.7m, 2024), \u0026gt;60% repeat purchases; AUBADE luxury lingerie: ~12% of group sales (€36m, 2024), e‑commerce +18% (2024); MILLET technical users: B2C technical apparel +12% (2024); Eco-conscious: 55% care about sustainability, ~10% willingness‑to‑pay premium; EIVY youth 18-34: 40% DTC, online +22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium\u003c\/td\u003e\n\u003ctd\u003e42% sales CHF333.7m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUBADE\u003c\/td\u003e\n\u003ctd\u003e12% sales €36m, e‑comm +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMILLET\u003c\/td\u003e\n\u003ctd\u003eB2C tech +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability\u003c\/td\u003e\n\u003ctd\u003e55% care, +10% WTP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEIVY youth\u003c\/td\u003e\n\u003ctd\u003e40% DTC, online +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Sourcing and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group spends materially more on organic, recycled and certified fibers-about 6-9% higher input costs versus conventional textiles-driving 2024 material spend near CHF 60-75m; R\u0026amp;D and sustainable innovation capex reached ~CHF 8.5m in 2024 to sustain circular-fashion and technical-apparel leadership. These investments preserve CALIDA's premium, ethical brand positioning and support higher ASPs and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Labor Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProducing CALIDA Group's premium garments requires skilled labor and specialized factories, including higher-cost sites in Switzerland and Austria, keeping COGS around 57% of 2024 revenue (CHF 216.7m of CHF 380m).\u003c\/p\u003e\n\u003cp\u003eThe group's strict social standards-certified audits, living-wage programs and supplier training-added an estimated CHF 6-8m in 2024 compliance and wage uplift costs, integral to quality, brand value and risk control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group allocates roughly CHF 25-35 million annually to global marketing, including high-fashion shoots and ambassador deals to protect brand identities across CALIDA, Aubade and Mey; in 2024 marketing spend represented about 6-7% of net sales (CHF 520m sales in 2024). Digital marketing and social media now account for ~30% of that budget, reflecting rising CAC and the need to drive online demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations and Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRetail operations and real estate drive high fixed costs for CALIDA Group: mono-brand store rent in premium European locations can consume 8-12% of retail revenue and retail staff salaries push operating margins down; in 2024 CALIDA reported retail network overheads equivalent to about CHF 45-55 million annually (approx). These stores boost brand image and service but need tight profitability management and frequent KPI reviews.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8-12% of retail revenue to rent\u003c\/li\u003e\n\u003cli\u003eRetail overheads ~CHF 45-55m (2024)\u003c\/li\u003e\n\u003cli\u003eHigh fixed costs vs marketing\/service value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining CALIDA Group's global distribution and e-commerce stack drives recurring costs-IT and platform upkeep (~CHF 12-18m annual group IT spend in 2024), shipping and warehousing (logistics ~6-8% of net sales), and fulfillment labor-as the group pivots to direct-to-consumer these costs grow and materially affect gross margin.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIT\/platform: ~CHF 12-18m (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics: ~6-8% of net sales\u003c\/li\u003e\n\u003cli\u003eDTC growth raises fulfillment\/data share of OPEX\u003c\/li\u003e\n\u003cli\u003eEfficiency gains protect 2024 group margin (~gross margin 58-60%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA 2024: CHF 380m revenue, 57% COGS, ~58-60% gross margin, CHF 60-75m materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group's 2024 cost base: materials CHF 60-75m (6-9% premium), R\u0026amp;D capex ~CHF 8.5m, COGS 57% of revenue (CHF 216.7m\/CHF 380m), compliance CHF 6-8m, marketing CHF 25-35m (6-7% of CHF 520m), retail overheads CHF 45-55m, IT CHF 12-18m, logistics 6-8% of sales; gross margin ~58-60%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials\u003c\/td\u003e\n\u003ctd\u003eCHF 60-75m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D capex\u003c\/td\u003e\n\u003ctd\u003eCHF 8.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS\u003c\/td\u003e\n\u003ctd\u003e57% (CHF 216.7m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003eCHF 6-8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eCHF 25-35m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail overheads\u003c\/td\u003e\n\u003ctd\u003eCHF 45-55m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\u003c\/td\u003e\n\u003ctd\u003eCHF 12-18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e6-8% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~58-60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of Premium Underwear and Nightwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe CALIDA brand drives primary revenue via premium underwear and nightwear for men, women and children, generating year‑round sales across retail, wholesale and e‑commerce; CALIDA Group reported CHF 424.7m revenue in FY2024, with core apparel accounting for roughly 70% of sales, supporting stable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Lingerie and Swimwear Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue comes mainly from high-margin sales of AUBADE's seasonal collections and luxury intimates, which command price premiums-average ASPs (average selling prices) near EUR 120-180 in 2024-driven by design complexity and brand prestige; gross margins for luxury lines exceeded 60% in CALIDA Group's FY 2024 report. Seasonal peaks (holiday, Valentine's) typically raise monthly sales by 25-40% vs. baseline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Outdoor Apparel and Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSales of technical outdoor apparel and equipment under MILLET and LAFUMA accounted for about 38% of CALIDA Group's FY2024 revenues, with peak contribution in Q3-Q4; autumn\/winter 2024 sales grew 9.8% year‑on‑year, driven by high‑ticket jackets, backpacks, and specialty footwear averaging CHF 220 per unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group's own online stores are a fast-growing revenue stream with gross margins about 10-15 percentage points higher than wholesale; in 2024 CALIDA Group reported e‑commerce revenue growth of ~28% y\/y, making online sales ~22% of group turnover (CHF 240m revenue estimate).\u003c\/p\u003e\n\u003cp\u003eBy selling direct, the group keeps full retail price, avoids intermediary commissions, and boosts ARPU via targeted up‑selling and cross‑selling across CALIDA, Aubade, and other portfolio brands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher gross margin: +10-15 pp vs wholesale\u003c\/li\u003e\n\u003cli\u003e2024 e‑commerce share: ~22% of revenue (~CHF 240m)\u003c\/li\u003e\n\u003cli\u003e2024 e‑commerce growth: ~28% year‑on‑year\u003c\/li\u003e\n\u003cli\u003eEnables up‑sell and cross‑sell across brands\u003c\/li\u003e\n\u003cli\u003eEliminates intermediary commissions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Distribution Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprevenue is driven by large-volume orders to international department stores specialty retailers and franchise partners wholesale accounted for about of calida group chf million net sales in fy2024 providing scale despite lower per-unit margins.\u003e\u003cpthe channel sustains global footprint and brand visibility supporting market penetration in europe asia while stabilising cash flow during retail seasonality.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWholesale share: ~42% of CHF 392.6m (FY2024)\u003c\/li\u003e\n\u003cli\u003eLower unit margin, higher volume\u003c\/li\u003e\n\u003cli\u003eKey markets: Europe, Asia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/prevenue\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCALIDA FY24: CHF424.7m-e‑commerce +28% to CHF93.4m; luxury GM \u0026gt;60%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCALIDA Group FY2024 revenue CHF 424.7m: core apparel ~70%, AUBADE luxury ASP EUR 120-180, luxury gross margin \u0026gt;60%; e‑commerce ~22% (~CHF 93.4m) up ~28% y\/y, direct retail raises margins +10-15 pp vs wholesale; wholesale ~42% of net sales (CHF 392.6m) with key markets Europe\/Asia.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 424.7m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore apparel share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAubade ASP\u003c\/td\u003e\n\u003ctd\u003eEUR 120-180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury GM\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share\u003c\/td\u003e\n\u003ctd\u003e~22% (~CHF 93.4m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e~28% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e~42% (of CHF 392.6m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57347596026187,"sku":"calidagroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/calidagroup-canvas-business-model.webp?v=1779128616","url":"https:\/\/valuechainanalysis.com\/products\/calidagroup-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}