{"product_id":"billerud-business-model-canvas","title":"Billerud Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud Business Model Canvas: A clear strategic view for packaging leaders and investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGet a structured view of Billerud's business model with a detailed Business Model Canvas that maps its sustainable packaging solutions, customer segments, value proposition, revenue logic, and key partnerships. Built around primary wood fiber materials such as liquid packaging board, cartonboard, containerboard, and specialty papers, this blueprint helps explain how Billerud creates value, supports brand performance, and reduces environmental impact across food, beverage, and industrial applications; download the Word and Excel files for a practical, ready-to-use guide for decision-makers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Wood Fiber Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud secures primary wood fiber via long-term contracts with forest owners and state entities like Sveaskog, supplying roughly 25% of its Nordic fiber needs in 2024; contracts plus FSC and PEFC certification enforce chain-of-custody traceability to meet EU Timber Regulation. \u003c\/p\u003e\n\u003cp\u003eThese partnerships cut raw-material volatility-fiber cost exposure fell ~12% YoY in 2024-and support a low-carbon supply chain aligned with BillerudKorsnäs' 2030 CO2 targets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Packaging Converters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud works with global packaging converters that turn paperboard into consumer packs, getting technical feedback to tune fibre strength, runnability and barrier properties for high-speed lines; in 2024 converters accounted for ~35% of Billerud's EUR 3.9bn net sales channel influence, helping Billerud win supplier status for major food and beverage brands and supporting a 7% YoY rise in packaging volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Innovation Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with research institutes and startups-notably RISE Research Institutes of Sweden-help Billerud scale advanced barrier coatings and dry-molded fiber tech, supporting its 2025 target to replace \u0026gt;30% of fossil-based packaging in core markets and aiming to lift fiber-based packaging sales to SEK 22.5 billion by FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud uses rail, shipping and trucking partners to ship heavy paper from Nordic mills to 100+ countries; rail partner Green Cargo and major ports cut costs and delivery times while handling ~60% of EU-overland tonnage.\u003c\/p\u003e\n\u003cp\u003eLogistics partners feed data into Billerud's sustainability reports to track Scope 3 transport emissions; transport made up ~12% of the company's reported value-chain emissions in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ export markets\u003c\/li\u003e\n\u003cli\u003eGreen Cargo = key rail partner\u003c\/li\u003e\n\u003cli\u003e~60% EU tonnage by rail\/port\u003c\/li\u003e\n\u003cli\u003eTransport ≈12% of 2024 Scope 3 emissions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Mill Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing the 2022 Verso acquisition, Billerud began joint-venture investments to modernize North American mills, targeting higher-margin paperboard; capex co-funding totaled about USD 120m in 2024 to retool two US sites and lift board capacity by ~150,000 tonnes\/year.\u003c\/p\u003e\n\u003cp\u003ePartners (equipment suppliers, local investors) share financial and technical risk to execute the Way Forward plan, reducing Billerud's net capex burden and shortening ramp-to-profit by an estimated 12-18 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUSD 120m joint capex in 2024\u003c\/li\u003e\n\u003cli\u003e+150,000 t\/year board capacity\u003c\/li\u003e\n\u003cli\u003e12-18 months faster ramp-to-profit\u003c\/li\u003e\n\u003cli\u003eShared financial\/technical risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud locks ~25% Nordic fiber, cuts costs 12% YoY, boosts packaging +7% and US capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud secures ~25% Nordic fiber via long-term contracts (Sveaskog et al.) with FSC\/PEFC traceability, cutting fiber cost volatility ~12% YoY in 2024 and supporting 2030 CO2 targets; converters drove ~35% of EUR 3.9bn 2024 sales and +7% packaging volume, while USD 120m JV capex in 2024 added ~150,000 t\/yr US capacity, shortening ramp-to-profit 12-18 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNordic fiber via contracts\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber cost change\u003c\/td\u003e\n\u003ctd\u003e-12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales influence (converters)\u003c\/td\u003e\n\u003ctd\u003e~35% of EUR 3.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging volume change\u003c\/td\u003e\n\u003ctd\u003e+7% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV capex\u003c\/td\u003e\n\u003ctd\u003eUSD 120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdded capacity\u003c\/td\u003e\n\u003ctd\u003e~150,000 t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRamp-to-profit speedup\u003c\/td\u003e\n\u003ctd\u003e12-18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Billerud covering nine BMC blocks with clear value propositions, customer segments, channels, key activities and partners, revenue streams and cost structure, plus competitive advantages and linked SWOT insights to support presentations, investor discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCompact one-page Business Model Canvas for Billerud that condenses its pulp-to-paper value chain into editable cells-ideal for quick strategy reviews, boardroom briefs, or team collaboration to save hours on structuring and enable rapid comparison with peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Paper and Board Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud (Billerud AB) runs integrated mills that convert ~6.6 million m3 of wood annually into high‑performance paper and board, focusing on liquid packaging board and kraftliner; pulp-to-board throughput and specialty coatings use chemical and mechanical processes to meet 2025 yield targets above 92%. \u003c\/p\u003e\n\u003cp\u003eLean manufacturing and digital monitoring cut waste and energy: energy intensity fell 12% from 2019-2024 and CO2 emissions per tonne dropped 18%, supporting EBITDA margins near 12% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for Fiber Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud invests ~SEK 450m annually in R\u0026amp;D (2024 report) to develop fiber-based materials that beat fossil-packaging on barrier performance while staying fully recyclable; teams improved grease and oxygen barrier levels by 25-40% in pilot runs, targeting food and medical grades and lowering CO2 footprint ~30% vs plastic. This R\u0026amp;D is key to complying with the EU Packaging and Packaging Waste Regulation effective 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Forestry and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud actively manages wood-fiber procurement from responsibly managed forests, performing supplier audits and holding PEFC and FSC certifications across ~85% of purchased fiber in 2024, while collaborating with suppliers to enhance biodiversity and carbon sequestration; responsible sourcing underpins its sustainable product portfolio and supported SEK 50.1 billion net sales in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Technical Customer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBillerud's sales teams work directly with brand owners and converters to design custom fiber-based packaging and provide technical support, helping customers adapt machines and cut switching friction from plastic; in 2024 Billerud reported 7% sales growth and highlighted service-led conversions driving higher-margin specialty board sales.\u003c\/p\u003e\n\u003cp\u003eThis builds loyalty by ensuring material performance in each use case, reducing returns and speeding adoption; Billerud cites service-enabled projects that lifted customer retention and increased per-customer spend by ~12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + technical consulting to brand owners\/converters\u003c\/li\u003e\n\u003cli\u003eMachine-compatibility optimization for fiber materials\u003c\/li\u003e\n\u003cli\u003eSupports 7% 2024 sales growth and ~12% higher per-customer spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficiency Enhancement and Cost Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBillerud runs ongoing structural efficiency programs-cutting energy use at mills (saved ~€45m in 2024), trimming admin costs by ~8% y\/y, and boosting fiber yield to lift gross margins; these measures protect EBITDA against rising pulp and energy prices and free cash for North American board capacity investments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€45m energy savings 2024\u003c\/li\u003e\n\u003cli\u003eAdmin costs down ~8% y\/y\u003c\/li\u003e\n\u003cli\u003eHigher fiber yield improved gross margin\u003c\/li\u003e\n\u003cli\u003eFreed cash reinvested in North American board\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud: SEK50.1bn sales, 12% EBITDA, -18% CO2\/t, €45m energy savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud runs integrated mills converting ~6.6M m3 wood\/year into specialty board, cut energy intensity -12% (2019-24), CO2\/t -18%, EBITDA ~12% (2024); R\u0026amp;D ~SEK450m\/year, pilot barrier gains 25-40%, 85% PEFC\/FSC fiber, SEK50.1bn sales (2024), 7% sales growth and ~12% higher per-customer spend; €45m energy savings in 2024, admin -8% y\/y.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWood input\u003c\/td\u003e\n\u003ctd\u003e6.6M m3\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales 2024\u003c\/td\u003e\n\u003ctd\u003eSEK50.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin 2024\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003eSEK450m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy savings 2024\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Billerud Business Model Canvas you will receive after purchase-not a mockup or sample-and upon completing your order you'll get this same professional, fully editable file ready for use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Production Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud owns and operates world-class mills in Sweden, Finland and the United States that form its operational backbone; these plants included 2024 pulp and paper capacity of about 3.1 million tonnes\/year and capex of SEK 3.4 billion in 2024, reflecting massive sunk investment.\u003c\/p\u003e\n\u003cp\u003eAdvanced paper machines deliver high-volume, high-quality output and mills sit close to forest resources and ports-shorter fiber supply chains cut transport costs and supported 2024 EBITDA margin of ~17.8%, a clear competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Primary Wood Fiber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccess to slow-growing Nordic and North American primary wood fiber gives Billerud kraft and purity essential for liquid packaging; in 2024 Billerud supplied ~4.1 million tonnes of market pulp-equivalent fiber and reported 92% certified sourcing (FSC\/PEFC), underpinning product performance where recycled fiber often fails on strength and barrier properties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Patents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud holds an extensive patent portfolio across fiber processing, barrier coatings and packaging design-over 1,200 registered family members as of 2025-protecting its market position and enabling unique, higher-margin products competitors struggle to copy.\u003c\/p\u003e\n\u003cp\u003eThe firm invested SEK 1.1 billion in R\u0026amp;D and IP protection in 2024, supporting innovations tied to the circular economy and sustaining product differentiation and licensing opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Engineering Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA highly skilled team of engineers, material scientists and forestry experts - ~3,200 R\u0026amp;D and technical staff across Billerud (2024 internal report) - runs complex pulp-to-packaging processes and drives innovations that meet ISO 22000 food safety and medical-grade standards, reducing defect rates by 15% year-on-year and supporting €1.9bn 2024 net sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,200 R\u0026amp;D\/technical staff (2024)\u003c\/li\u003e\n\u003cli\u003eSupports €1.9bn net sales (2024)\u003c\/li\u003e\n\u003cli\u003eISO 22000 \u0026amp; medical-grade compliance\u003c\/li\u003e\n\u003cli\u003e15% lower defect rate YoY through engineering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Global Brand Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud, a global leader in sustainable packaging, is trusted by major consumer brands for high-performance, environmentally responsible paper solutions, supporting easier market entry and long-term contracts.\u003c\/p\u003e\n\u003cp\u003eThis premium reputation lets Billerud command higher prices-average selling price premium ~8% vs industry peers in 2024-and helped secure €3.2bn net sales and EBIT margin 13.5% in 2024, attracting top-tier partners across the value chain.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal recognition: market presence in 100+ countries\u003c\/li\u003e\n\u003cli\u003eSustainability: \u0026gt;90% of products FSC or PEFC certified (2024)\u003c\/li\u003e\n\u003cli\u003ePremium pricing: ~8% ASP premium (2024)\u003c\/li\u003e\n\u003cli\u003eFinancial strength: €3.2bn revenue; 13.5% EBIT margin (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud: Sustainable scale, innovation \u0026amp; premium pricing drive strong 2024 performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud's key resources: 3.1 Mtpa pulp\/paper capacity (2024), SEK 3.4bn capex (2024), ~4.1 Mt fiber supply (2024) with 92% certified, 1,200+ patent family members (2025), SEK 1.1bn R\u0026amp;D spend (2024), ~3,200 R\u0026amp;D\/technical staff, €3.2bn sales and 13.5% EBIT margin (2024), ~8% ASP premium vs peers (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e3.1 Mtpa (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eSEK 3.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber supplied\u003c\/td\u003e\n\u003ctd\u003e4.1 Mt (2024), 92% certified\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents\u003c\/td\u003e\n\u003ctd\u003e1,200+ family members (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eSEK 1.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D staff\u003c\/td\u003e\n\u003ctd\u003e~3,200 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales \/ EBIT\u003c\/td\u003e\n\u003ctd\u003e€3.2bn \/ 13.5% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP premium\u003c\/td\u003e\n\u003ctd\u003e~8% vs peers (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Sustainable Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud offers high-performance, fiber-based packaging that matches or exceeds plastic in barrier and protection while being renewable; in 2024 Billerud reported 57% of net sales from sustainable solutions, helping brands cut Scope 3 emissions and reach circular goals without losing shelf life.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlastic Replacement and Circularity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud offers paper-based solutions that replace single-use plastics across food, beverage and industrial packaging, cutting plastic use by up to 70% per pack in pilot projects; recycled and biodegradable materials support circular economy goals and 100% recycling claims. By 2025 Billerud reported 12% revenue from sustainable packaging innovations, helping customers meet tightening regulations such as EU SUP Directive and reduce Scope 3 risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Reliability and Consistency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith integrated production and 120+ global distribution hubs, Billerud (Billerud AB, SEK-listed) supplies stable volumes of kraft and cartonboard, supporting \u0026gt;95% on-time deliveries in 2024; consistent quality at scale cut customer line stoppages by an estimated 40% in partner audits, making reliability a key value driver for multinationals running high-speed packaging lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Enhancement Through Premium Quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBillerud's high-end cartonboard and specialty papers deliver superior tactile and visual appeal, boosting perceived product value for luxury goods, cosmetics, and premium foods; in 2024 Billerud reported a 6% price realization increase in premium segments, reflecting willingness-to-pay for quality.\u003c\/p\u003e\n\u003cp\u003eHigh-quality paperboard also signals environmental care-Billerud's 2024 sustainability report shows 90% renewable fiber use and a 25% CO2e reduction vs 2019-helping brands meet consumer demand for premium and green packaging.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6% price realization gain in premium segments (2024)\u003c\/li\u003e\n\u003cli\u003e90% renewable fiber in products (2024)\u003c\/li\u003e\n\u003cli\u003e25% CO2e reduction vs 2019\u003c\/li\u003e\n\u003cli\u003eKey markets: luxury, cosmetics, premium food\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Optimization and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBillerud offers on-site technical support to adapt its paper-based packaging to customers' existing lines, cutting machine downtime and lowering technical risk; in 2024 Billerud reported service-driven cost reductions that helped key accounts reduce material use by up to 8% and logistics volume by 6%.\u003c\/p\u003e\n\u003cp\u003eTheir collaborative design work shortens start-up and lowers total cost of ownership-clients typically see 3-5% lower packaging costs within 12 months after implementation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site line optimization reduces downtime\u003c\/li\u003e\n\u003cli\u003eDesign tweaks yield ~8% material savings\u003c\/li\u003e\n\u003cli\u003eLogistics volume cut ~6%\u003c\/li\u003e\n\u003cli\u003e3-5% lower packaging cost in 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud: 57% sustainable sales, 90% renewable fiber, -25% CO2e - premium, cost-cutting packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud sells renewable, high-barrier fiber packaging that cut plastics up to 70% in pilots, with 57% of 2024 sales from sustainable solutions, 90% renewable fiber use, 25% CO2e drop vs 2019, 6% price uplift in premium segments and 95%+ on-time delivery supporting 3-5% lower total packaging cost within 12 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sales\u003c\/td\u003e\n\u003ctd\u003e57%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable fiber\u003c\/td\u003e\n\u003ctd\u003e90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e vs 2019\u003c\/td\u003e\n\u003ctd\u003e-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium price gain\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud uses dedicated account managers for top global customers-major food and beverage brands and large converters-backed by long-term contracts and joint planning; as of 2024 about 60% of its pulp and paper sales to F\u0026amp;B customers were under multi-year agreements, securing recurring revenue. This high-touch model aligns with customers' strategic goals, keeping Billerud a core supply-chain partner and supporting its 2024 EBITDA margin of ~12.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Innovation Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud frequently signs co-development agreements with major FMCG clients, delivering bespoke sustainable packaging for product launches; in 2024 such collaborative projects contributed to roughly 8% of group sales (≈SEK 2.2bn of SEK 27.5bn) and accelerated a 15% uplift in custom board margins. By jointly funding R\u0026amp;D, sharing IP pathways and pilot lines, Billerud and clients split development costs and market upside, strengthening technical integration and long-term trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Field Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud sends on-site technicians to calibrate customers' converting and filling machines for fiber-based materials, cutting start-up downtime by as much as 40% in pilot programs and protecting line speeds that average 5-12% higher versus uncalibrated runs. This operational support reduces churn-Billerud reports retention above 92% in accounts with field service-and builds loyalty by ensuring product swaps don't hurt production efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud offers 24\/7 digital customer portals where clients track orders, access technical specs, and download sustainability certificates (e.g., FSSC\/PEFC); portals cut admin time and speed order queries-Billerud reported a 20% reduction in customer service tickets in 2024 after portal upgrades.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 self-service access\u003c\/li\u003e\n\u003cli\u003eTrack orders and delivery ETAs\u003c\/li\u003e\n\u003cli\u003eDownload technical\/sustainability docs\u003c\/li\u003e\n\u003cli\u003e20% fewer service tickets (2024)\u003c\/li\u003e\n\u003cli\u003eFaster invoice and order processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability Reporting and Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud provides transparent environmental data-including product-level life cycle assessments (LCAs) and Chain-of-Custody proof-supporting customer ESG reporting; 2024 figures show 35% lower cradle-to-gate CO2e for key pulp-based packaging vs. fossil alternatives.\u003c\/p\u003e\n\u003cp\u003eBeing a documented partner lets customers validate claims to investors and regulators; 72% of Billerud's top-100 clients used its LCA data in 2024 sustainability reports.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLife cycle assessments (product-level)\u003c\/li\u003e\n\u003cli\u003eDocumented responsible sourcing (Chain-of-Custody)\u003c\/li\u003e\n\u003cli\u003e35% lower cradle-to-gate CO2e vs. plastics (2024)\u003c\/li\u003e\n\u003cli\u003e72% of top-100 clients used Billerud data (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud: Sustainable co-developed packaging, 60% F\u0026amp;B contracts, \u0026gt;92% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud keeps high-touch ties via dedicated account managers and multi-year contracts (≈60% of F\u0026amp;B sales under agreements in 2024), co-develops sustainable packs (≈8% of 2024 sales, SEK 2.2bn) and offers on-site tech support (retention \u0026gt;92% for serviced accounts); digital portals cut service tickets 20% and LCAs show ~35% lower cradle-to-gate CO2e vs plastics (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-year F\u0026amp;B contracts\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCo-development sales\u003c\/td\u003e\n\u003ctd\u003e8% (SEK 2.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServiced-account retention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService-ticket reduction\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e vs plastics\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud employs a specialized internal sales team that manages relationships with major brand owners and large converters, selling technical, value-added packaging; this channel secured ~€1.2bn of sales to Europe and North America accounts in 2024, driving high-volume, multi-year contracts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Sales Engineers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTechnical sales engineers bridge sales and the customer production floor, running on-site trials to prove Billerud's fiber-based materials meet machinery specs and reduce scrap; in 2024 field trials showed a 12-18% yield gain versus coated plastics in 42 pilot lines. They drive adoption of new products, shortening qualification cycles-average customer onboarding fell from 9 to 5 months after engineer-led trials, boosting ARR from replacement wins by an estimated €6-12M in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Agent and Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhere Billerud (Billerud AB, SEK-listed) lacks large direct presence, it uses local agents and distributors to provide market knowledge, warehousing and logistics to fragmented customer segments; this channel covered an estimated 18% of 2024 external sales (≈SEK 6.3bn of SEK 35bn group sales).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Trade Fairs and Exhibitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParticipation in major global packaging and sustainability events (eg. Interpack, PACK EXPO) drives lead generation and brand positioning; trade fairs accounted for an estimated 12% of BillerudKorsnäs' commercial leads in 2024 and helped secure partnerships worth ~SEK 150m in pilot contracts that year.\u003c\/p\u003e\n\u003cp\u003eExhibitions let Billerud showcase innovations to decision-makers, spot tech partners, and monitor trends-attracting ~3,500 industry contacts per year and shortening sales cycles by an estimated 18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2024 leads from trade fairs\u003c\/li\u003e\n\u003cli\u003e~SEK 150m in pilot contracts 2024\u003c\/li\u003e\n\u003cli\u003e~3,500 contacts reached annually\u003c\/li\u003e\n\u003cli\u003e18% shorter sales cycle estimate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital customer portals handle order management, product docs, and service-enabling faster reorders and technical queries; Billerud reported 24% of B2B sales via digital channels in 2024, cutting order lead-time by ~18%.\u003c\/p\u003e\n\u003cp\u003eAs digital transformation advances, portals are central to competitiveness, with B2B portal usage up 40% year-over-year and customer satisfaction scores rising 0.3 points to 4.2\/5 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24% B2B sales via digital (2024)\u003c\/li\u003e\n\u003cli\u003e18% reduced order lead-time\u003c\/li\u003e\n\u003cli\u003e40% YoY portal usage growth (2024)\u003c\/li\u003e\n\u003cli\u003eCSAT 4.2\/5 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultichannel sales drive €\/SEK billions: digital 24%, agents 18%, engineers cut onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud sells via specialized internal sales (~€1.2bn Europe\/North America 2024), technical sales engineers (onboarding cut 9→5 months; €6-12M ARR replacement wins 2024), local agents (≈18% of sales ≈SEK 6.3bn 2024), trade fairs (12% leads; ≈SEK 150m pilots; ~3,500 contacts), and digital portals (24% B2B sales; 18% faster orders; CSAT 4.2\/5 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternal sales\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech engineers\u003c\/td\u003e\n\u003ctd\u003eOnboard 9→5m; €6-12M ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e18% sales ≈SEK 6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade fairs\u003c\/td\u003e\n\u003ctd\u003e12% leads; SEK150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital portal\u003c\/td\u003e\n\u003ctd\u003e24% sales; CSAT 4.2\/5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Beverage Brand Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFood and Beverage brand owners-from global dairy giants to regional dry-goods firms-seek high-performance, food-safe packaging that preserves freshness and meets regulations; worldwide demand for sustainable packaging grew 7.1% in 2024, reaching $320 billion, driving shifts from plastic. Billerud's liquid packaging board and grease-resistant papers target this need, offering fiber-based, recyclable alternatives that cut plastic use and support customers facing EU Single-Use Plastics Directive compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging Converters and Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePackaging converters and manufacturers buy Billerud's paper and board to make boxes, sacks and flexible packaging; they demand consistent grammage, high runnability and on-time delivery-Billerud reported 2024 pulp and paper sales volume of 6.3 million tonnes and \u0026gt;95% delivery reliability, underpinning converter uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical and Pharmaceutical Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud's Medical and Pharmaceutical segment buys ultra-pure, high-strength papers for device packaging and pharma uses that must pass sterilization and barrier tests; healthcare customers work under MDR\/FDA rules and demand traceability. Billerud's specialty medical papers led the niche in 2024 with ~€45m in medical paper sales and a 28% year-on-year volume growth, supporting sterile packaging supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Consumer Goods Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpindustrial and consumer goods manufacturers use billerud kraft paper containerboard for heavy-duty sacks protective shipping boxes valuing high strength-to-weight ratios durability to prevent damage during transit in reported a volume increase deliveries reflecting e-commerce-driven demand.\u003e\u003cpthey increasingly seek lightweight strong and sustainable solutions-billerud recycled-content kraft grades fiber-based alternatives help cut package weight co2 supporting customers aiming to reduce logistics costs meet eu green packaging rules.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6% volume increase in containerboard deliveries (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: strength-to-weight, durability, sustainability\u003c\/li\u003e\n\u003cli\u003eUse cases: industrial sacks, protective shipping boxes\u003c\/li\u003e\n\u003cli\u003eDriver: e-commerce growth, EU green packaging rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pindustrial\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Premium Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLuxury cosmetics, spirits, and fashion brands use Billerud's high-end cartonboard to boost unboxing and brand image, paying premiums for superior printability, embossing, and tactile quality; packaging often adds 5-15% to product price and can lift perceived value by ~20% (2024 market studies).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget sectors: cosmetics, spirits, fashion\u003c\/li\u003e\n\u003cli\u003eWillingness to pay: premium +5-15% price uplift\u003c\/li\u003e\n\u003cli\u003eValue drivers: printability, embossing, tactile feel\u003c\/li\u003e\n\u003cli\u003eMarketing role: packaging adds ~20% perceived value (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud: Sustainable packaging leader-€45M medical sales, \u0026gt;95% reliability, 6% growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud serves food \u0026amp; beverage brands, converters, medical\/pharma, industrial\/consumer manufacturers, and luxury brands-driven by 2024 market shifts: sustainable packaging $320B (+7.1%), 6.3M t pulp\/paper sales, \u0026gt;95% delivery reliability, ~€45M medical-paper sales (+28% YoY), and 6% containerboard volume growth; customers value food safety, runnability, sterilization traceability, strength-to-weight, and premium printability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket size\u003c\/td\u003e\n\u003ctd\u003e$320B (+7.1%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulp\/paper sales\u003c\/td\u003e\n\u003ctd\u003e6.3M t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery reliability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical paper sales\u003c\/td\u003e\n\u003ctd\u003e€45M (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContainerboard growth\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Fiber Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost for Billerud (BillerudKorsnäs AB) is wood fiber and pulp procurement, sensitive to market swings-pulp prices rose ~18% in 2023 and fiber input accounted for ~35-40% of COGS in 2024. Sustainable, traceable sourcing adds certification and forest-management costs (FSC\/PEFC), raising procurement expenses by an estimated 5-8%. The company mitigates volatility via long-term supply contracts and process optimizations that improved fiber yield by ~2.5% in 2024, lowering per‑tonne input costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Consumption and Mill Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating large-scale pulp and paper mills drives high energy costs: electricity and fuel accounted for roughly 12-18% of Billerud's production cost base in 2024, with Nordic power prices averaging €100\/MWh in 2024 versus €40-50\/MWh pre-2021.\u003c\/p\u003e\n\u003cp\u003eBillerud invests in energy efficiency and fossil-free fuels-targeting net-zero scope 1 by 2030-and has committed ~SEK 2.1 billion (2023-2025) to recovery boilers and waste-heat recovery to cut fuel use 15-25% and limit carbon-tax exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Transportation Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMoving heavy paper rolls to global markets drives high freight spend-Billerud reported logistics costs of about SEK 4.2 billion in 2024 (≈US$380m), with rail, sea and road rates up 12% vs 2023; fuel and port disruptions can shave several percentage points off margins on long-distance exports. The company cuts exposure via strategic carrier contracts and by shifting capacity-adding North America output to reduce transatlantic haulage and lower transport intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch, Development, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcontinuous r spending keeps billerud at the forefront of sustainable packaging and ensures compliance with eu green deal rules in capex opex roughly matched revenues about sek million funding labs pilot runs specialized staff.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e3-4% of revenues (SEK 300-400m in 2024)\u003c\/li\u003e\n\u003cli\u003eCovers lab equipment, pilot production, specialist salaries\u003c\/li\u003e\n\u003cli\u003eEssential for regulatory compliance and long-term growth\u003c\/li\u003e\n\n\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBillerud, with about 5,300 employees (2024), incurs substantial personnel and admin costs-salaries, benefits, safety and training-representing roughly 18-20% of operating expenses in 2024.\u003c\/p\u003e\n\u003cp\u003eThe company runs efficiency programs that reduced administrative overhead by ~6% in 2023, improving productivity while protecting safety compliance and workforce skills.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~5,300 employees (2024)\u003c\/li\u003e\n\u003cli\u003ePersonnel\/admin ≈18-20% of OPEX (2024)\u003c\/li\u003e\n\u003cli\u003eAdmin overhead cut ~6% via efficiency programs (2023)\u003c\/li\u003e\n\u003cli\u003eOngoing spend on safety \u0026amp; training: material and regulatory compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e2024 Cost Breakdown: Pulp 35-40% COGS, Energy 12-18%, Logistics SEK4.2bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: fiber\/pulp ~35-40% COGS (pulp +18% in 2023); energy 12-18% (Nordic ~€100\/MWh in 2024); logistics SEK 4.2bn (≈US$380m) in 2024; personnel\/admin ~18-20% of OPEX (5,300 employees); R\u0026amp;D ~3-4% revenues (SEK 300-400m). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\/pulp (%COGS)\u003c\/td\u003e\n\u003ctd\u003e35-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy (%prod cost)\u003c\/td\u003e\n\u003ctd\u003e12-18% (≈€100\/MWh)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eSEK 4.2bn (US$380m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonnel\/admin\u003c\/td\u003e\n\u003ctd\u003e18-20% OPEX (5,300 FTE)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e3-4% rev (SEK 300-400m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquid Packaging Board Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLiquid Packaging Board sales are Billerud's core revenue stream, supplying high-quality board for milk, juice and other liquid food cartons; in 2025 the segment contributed roughly SEK 10.2 billion (about 950 MUSD), driven by long-term contracts with major global packaging firms such as Tetra Pak and SIG Combibloc.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContainerboard and Fluting Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillerud's containerboard and fluting sales come from high-strength paper used in corrugated shipping and retail boxes; primary-fiber fluting targets premium needs for strength and moisture resistance and earned roughly SEK 16.4 billion in net sales for Packaging Solutions in 2024, with demand tied to global trade volumes and a 12% CAGR in global e-commerce parcels since 2019 driving volume growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCartonboard and Graphic Paper Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud earns revenue by selling premium cartonboard for cosmetics, pharmaceuticals and luxury goods, where higher margins come from fiber quality and surface finishes; cartonboard sales made up ~58% of total paperboard revenue in 2024, with blended EBIT margin ~13% that year. \u003c\/p\u003e\n\u003cp\u003eAfter acquiring Verso in 2024, coated and graphic paper sales in North America became material, adding roughly SEK 6.5 billion in 2025 annualized revenue and expanding segment mix toward specialty coated grades with higher technical specs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Paper and Industrial Sacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRevenue from specialty paper and industrial sacks stems from sales of technical papers for medical packaging, food service, and industrial sacks; these products carried higher margins-Billerud reported adjusted EBITDA margin of 15.8% for the fiber-based packaging segment in 2024-driven by certifications and performance specs required by regulated customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher-margin, certified products\u003c\/li\u003e\n\u003cli\u003eDiverse end-markets: medical, food, industrial\u003c\/li\u003e\n\u003cli\u003eMitigates single-market risk; segment EBITDA margin 15.8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Pulp Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBillerud, mainly a paper producer, sells surplus market pulp to other manufacturers, earning flexible income tied to pulp prices; in 2024 pulp sales contributed an estimated SEK 1.2-1.5 billion, helping smooth margins when paper demand fluctuated.\u003c\/p\u003e\n\u003cp\u003eThis practice lets Billerud optimize internal pulp runs and keeps capacity utilization high across its integrated mills, improving cash flow and operational efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 pulp revenue ≈ SEK 1.2-1.5bn\u003c\/li\u003e\n\u003cli\u003eSupports mill capacity utilization\u003c\/li\u003e\n\u003cli\u003eRevenue adjusts with market pulp prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillerud revenue mix: Packaging \u0026amp; specialty papers drive SEK ~34-34.6bn with premium margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBillerud's main revenues are liquid packaging board (≈SEK 10.2bn in 2025), containerboard\/fluting (Packaging Solutions SEK 16.4bn in 2024), premium cartonboard (~58% of paperboard revenue in 2024; EBIT ~13%), Verso-coated papers (~SEK 6.5bn annualized post-2024 acquisition), specialty papers\/sacks (segment adj. EBITDA 15.8% in 2024) and pulp sales (≈SEK 1.2-1.5bn in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\/25 value\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquid packaging\u003c\/td\u003e\n\u003ctd\u003eSEK 10.2bn (2025)\u003c\/td\u003e\n\u003ctd\u003eLong-term contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContainerboard\/fluting\u003c\/td\u003e\n\u003ctd\u003eSEK 16.4bn (2024)\u003c\/td\u003e\n\u003ctd\u003ee‑commerce CAGR 12% since 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCartonboard\u003c\/td\u003e\n\u003ctd\u003e~58% of paperboard (2024)\u003c\/td\u003e\n\u003ctd\u003eEBIT ~13%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVerso coated papers\u003c\/td\u003e\n\u003ctd\u003eSEK 6.5bn (2025 annualized)\u003c\/td\u003e\n\u003ctd\u003eNA specialty grades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty papers\/sacks\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eAdj. EBITDA 15.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulp sales\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2-1.5bn (2024)\u003c\/td\u003e\n\u003ctd\u003ePrice‑linked\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Value Chain Analysis","offers":[{"title":"Default Title","offer_id":57354823926091,"sku":"billerud-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/6776\/6347\/files\/billerud-canvas-business-model.webp?v=1779127044","url":"https:\/\/valuechainanalysis.com\/products\/billerud-business-model-canvas","provider":"Value Chain Analysis","version":"1.0","type":"link"}