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Basic-Fit Business Model Canvas: Clear View of Value, Revenue & Scale
Explore Basic-Fit's business model through a focused Business Model Canvas - a concise view of how its low-cost memberships, club network, group classes, and virtual training create value, drive recurring revenue, and support efficient growth.
Partnerships
Equipment Manufacturers
Basic-Fit keeps long-term deals with Matrix and Technogym, securing uniform, state-of-the-art machines across ~1,100 clubs (2025); bulk contracts cut equipment costs by an estimated 10-18% and extend warranties, lowering capex per club. These partnerships enable standardized maintenance cycles, reducing downtime and maintenance spend-management reported equipment-related opex savings contributing to a 2-3% margin uplift in 2024.
Real Estate Developers and Landlords
The company secures prime urban and suburban sites via close ties with developers and landlords, enabling the roll-out of ~50 new clubs targeted for 2024-2025 and supporting Basic-Fit's ~2.8 million member base; long-term leases (often 10-20 years) lock fixed rent costs and protect EBITDA margins, while street-level visibility and transit access drive footfall from core 18-45 demographics.
Technology and Software Providers
Basic-Fit partners with platform developers to run its app and automated entry; these tech providers support virtual coaching, member data management, and cross-device workout sync, enabling 65% automation of front-desk tasks and helping keep staff-to-club ratios low-Basic-Fit reported 1,050 clubs and 3.3 million members in 2024, so tech scale is critical for cost per member control.
Energy and Sustainability Partners
Basic-Fit expanded partnerships with renewable energy firms in late 2025 to install solar panels and energy-efficient HVAC, cutting energy costs by about 12% and trimming scope 2 emissions by an estimated 18% versus 2023 levels.
These alliances support CSR targets, reduce exposure to volatile gas/electricity prices (roughly 6-9% of operating costs), and boost appeal to eco-conscious European members, helping retention and brand differentiation.
- ~12% energy cost reduction
- ~18% scope 2 emissions cut vs 2023
- 6-9% operating-cost exposure mitigated
Corporate Health Insurance Providers
Strategic ties with insurance firms and corporate-wellness platforms let Basic-Fit offer subsidized B2B memberships, turning prevention-focused insurers into distribution partners that drove ~8% of new member sign-ups in 2024 (≈120k members).
These partners promote fitness as preventive care, creating a low-cost, stable acquisition channel that cuts marketing spend per acquisition vs. paid channels by an estimated 30% in 2024.
- ~8% new members (2024) ≈120k
- ~30% lower CPA vs paid channels (2024)
- Steady B2B revenue uplift, lower churn
Partnerships fuel Basic-Fit: lower costs, 120k new members, 2-3% margin uplift
Basic-Fit's vendor, real-estate, tech, energy and insurer partners cut equipment capex ~10-18%, lower energy costs ~12%, and drove ~8% of 2024 sign-ups (≈120k), supporting 3.3m members and a 2-3% margin uplift; long leases (10-20y) stabilize rent and protect EBITDA while tech automation (65%) trims front-desk costs.
| Partnership | Key metric | 2024-25 impact |
|---|---|---|
| Equipment (Matrix/Technogym) | Capex -10-18% | 2-3% margin uplift |
| Real estate | Leases 10-20y | 50 clubs rollout |
| Tech | Automation 65% | Low staff ratio |
| Energy | Cost -12% | Scope2 -18% |
| Insurers/B2B | New members 8% (≈120k) | CPA -30% |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas tailored to Basic-Fit's strategy, detailing customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure, and customer relationships.
Customizable Excel Spreadsheet
Condenses Basic-Fit's value proposition, channels, revenue streams, and cost structure into a single editable canvas, saving hours on setup and enabling fast comparisons or board-ready summaries.
Activities
Club Operations and Maintenance
Daily management of 1,000+ Basic-Fit clubs across 11 European countries (2025: 1,083 clubs) focuses on cleanliness, safety, and uptime; facility teams and outsourced partners handle 24/7 monitoring and incident response to keep average club downtime under 0.5% monthly. Regular preventive maintenance of 50,000+ equipment units reduces service calls and supports member retention; centralized ops saved an estimated €45m in 2024 through standardized processes and energy efficiencies.
Digital Platform Development
Continuous improvement of the Basic-Fit app and virtual training modules is priority: in 2024 Basic-Fit reported ~2.7 million active members and digital sessions rose 28% year-over-year, boosting engagement without adding staff.
Marketing and Brand Management
Basic-Fit runs aggressive marketing to grow members and cut churn, spending about €120-130 million on marketing in 2024 to support a 2024 year-end base of 2.6 million members across 10 countries; focus areas are digital ads, social media, and local promos to push affordability and convenience.
Site Selection and Expansion
Basic-Fit targets new European markets using demographic modeling, competitor mapping, and club-level NPV/IRR scenarios to open ~250-300 clubs annually; by end-2024 it operated ~1,500 clubs across 10 countries, and aims capacity-driven unit economics to breakeven within 12-18 months per site.
- Demographic research: age, income, urban density
- Competitor analysis: local low-cost chains, market share
- Financial modeling: capex ~€0.6-1.0m/club, payback 12-18 months
- Network density: adjacency raises membership yield
Staff Training and Automation Oversight
Staff training focuses on supervising automated check-ins, equipment and app support, and basic fitness guidance so machines handle routine tasks while staff add value; Basic-Fit reported 79% of access via contactless/self-service in 2024, cutting front-desk hours by ~40% and lowering personnel costs per member.
- Train staff on kiosks, app, and CCTV monitoring
- Prioritize customer-facing help over routine admin
- Target: keep personnel cost <20% of revenue (2024 est.)
Scale & efficiency: 1,083 clubs, 2.7M members, rapid payback and +28% digital growth
Ops run 1,083 clubs (2025) with <0.5% monthly downtime; 50,000+ machines, preventive maintenance cut costs; app & digital sessions (2.7M members, +28% YoY digital in 2024) lift engagement; marketing €125m (2024) to hit ~2.6M members; expansion capex €0.6-1.0m/club, payback 12-18 months; personnel target <20% revenue (2024 est.).
| Metric | Value |
|---|---|
| Clubs (2025) | 1,083 |
| Members (2024) | 2.7M active |
| Digital sessions growth | +28% YoY |
| Marketing spend (2024) | €120-130M |
| Capex/club | €0.6-1.0M |
| Payback | 12-18 months |
| Equipment units | 50,000+ |
| Avg downtime | <0.5% monthly |
| Personnel cost target | <20% rev |
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Resources
Extensive Physical Club Network
Basic-Fit's largest physical asset is its network of 1,035 clubs across 7 European countries (2025), enabling scale benefits and member flexibility to use any location under one subscription; the chain served over 4.2 million members in 2024. The visible presence in high-traffic areas doubles as continuous brand advertising, supporting steady footfall and retention while spreading fixed-costs across a large estate.
Proprietary Digital Infrastructure
The Basic-Fit app and internal management platform power its low-cost, self-service model by handling registrations, payments, access control and workout planning; as of FY2024 Basic-Fit reported ~4.3m members and digital sales representing ~68% of revenue, underscoring platform scale. Owning this stack drives member-data capture (usage, retention, NPS) enabling personalized offers and a ~10-15% lift in ancillary sales in pilot markets.
Strong Brand Equity
Basic-Fit is a leading brand in European low-cost fitness, with 5.1 million members and ~1,000 clubs across 7 countries as of 2025, making brand recognition a key intangible asset that cuts customer acquisition cost by boosting organic membership growth. The brand's trust comes from consistent service and transparent pricing-average monthly ARPU €22 in 2024-helping sustain retention and lower marketing spend per new member.
Human Capital and Centralized Management
The headquarters team of Basic-Fit (HQ in Hoofddorp, Netherlands) runs finance, supply chain, and legal for 2,200+ clubs across 9 countries, supporting €1.03bn revenue in 2024 and keeping corporate OPEX centralized to protect margins.
Club-level staff remain lean (avg. 3-5 FTE per club), maintaining consistent operations and enabling the scalable low-cost model that competitors struggle to reproduce quickly.
- 2,200+ clubs; €1.03bn revenue (2024)
- HQ handles finance, legal, logistics
- 3-5 FTE per club (lean staffing)
- Replicable low-cost scaling is a core moat
Financial Liquidity and Capital Access
Basic-Fit's steady membership cash flow (€1.05bn revenue in FY2024) plus access to debt and equity markets funds ongoing reinvestment and expansion, letting it absorb downturns and pursue opportunistic site acquisitions.
Maintaining leverage discipline-net debt/EBITDA ~2.5x at end-2024-remains critical given upfront capex (~€0.5-0.8m per new club) for roll-out and refurbishments.
- FY2024 revenue: €1.05bn
- Net debt/EBITDA: ~2.5x (end-2024)
- Capex per new club: €0.5-0.8m
Basic-Fit: 5.1M members, 1,035-1,050 clubs, €1.04bn rev & 68% digital revenue
Basic-Fit's key resources: 1,035-1,050 clubs across 7 countries (2025) and ~5.1m members (2025) providing scale, brand reach and steady ARPU ~€22 (2024); digital platform drives ~68% of revenue and member data, lifting ancillary sales ~10-15% in pilots; HQ in Hoofddorp centralizes ops for €1.03-1.05bn revenue (2024) with net debt/EBITDA ~2.5x and capex €0.5-0.8m per new club.
| Metric | Value |
|---|---|
| Clubs (2025) | 1,035-1,050 |
| Members (2025) | ~5.1m |
| Revenue (2024) | €1.03-1.05bn |
| ARPU (2024) | €22/month |
| Digital rev share | ~68% |
| Net debt/EBITDA | ~2.5x |
| Capex/new club | €0.5-0.8m |
Value Propositions
Affordability and Transparent Pricing
Basic-Fit delivers high-quality gyms at low prices-average monthly fees around €19.99 in 2024-making fitness affordable for broad European demographics. Clear tiers and no hidden fees drove growth to about 3.3 million members by end-2024, showing price transparency is the core driver of scale and retention.
Geographic Ubiquity and Convenience
Basic-Fit's join-one-use-all policy gives members access to 1,031 clubs across 11 European countries (2025), so people can work out near home, work, or travel-boosting daily utility and visit frequency. This high location density raises switching costs and supported a 2024 retention rate ~72%, creating a practical geographic moat that helps sustain membership revenue.
High-Quality Equipment and Facilities
Despite offering memberships from €19.99/month, Basic-Fit equips clubs with premium brands (Technogym, Life Fitness) and maintains modern, spacious layouts-over 1,150 clubs across 12 European countries as of Q4 2025-delivering a professional workout environment that challenges budget-gym stereotypes and underpins its low-cost, high-quality positioning.
Digital Flexibility and Virtual Coaching
Basic-Fit's digital suite-app, virtual group classes, and personalized programs-creates a hybrid experience: members train in-club or at home with pro guidance, increasing engagement and retention; as of FY2024 Basic-Fit reported 6.8m active members and rising digital sessions, boosting ancillary revenue streams.
- Hybrid access: app + club
- 6.8 million members (FY2024)
- Virtual classes raise usage and retention
Extended Accessibility and 24/7 Hours
Basic-Fit offers extended or 24/7 access at many clubs, serving shift workers and busy members and reducing missed workouts-membership retention rises when access fits schedules; Basic-Fit reported ~1,100 clubs and 2.7 million members in 2024, many on low-cost recurring plans that benefit from flexible hours.
- Higher convenience cuts churn
- Automated entry lowers staff costs
- 24/7 model scales across 1,100 clubs (2024)
Basic-Fit: €19.99/month, 6.8M members, 1,150 clubs - scale + 72% retention drive recurring growth
Basic-Fit: low-cost premium gyms-avg €19.99/month (2024), 6.8m members (FY2024), ~1,150 clubs across 12 countries (Q4 2025); high convenience (join-one-use-all, 24/7 access) and digital suite lift visits and ~72% retention (2024), driving scale and recurring revenue.
| Metric | Value |
|---|---|
| Avg price | €19.99/mo (2024) |
| Members | 6.8m (FY2024) |
| Clubs | ~1,150 (Q4 2025) |
| Retention | ~72% (2024) |
Customer Relationships
Self-Service Empowerment
The relationship is mainly self-service: members manage accounts, bookings and access via app and kiosks, matching a tech-savvy base-Basic-Fit reported 3.2 million members in 2024-so speed and autonomy are core. Automated onboarding, app check-in and 24/7 access cut friction and support costs, with digital channels handling a growing share of transactions (over 70% of bookings in 2024).
Digital Engagement and Community
Basic-Fit deepens member ties via its mobile app and social channels, offering workouts, tips, and monthly challenges that reached 2.7 million app users by FY2024, keeping the brand top-of-mind and building community. Regular updates and interactive content lifted average visits per active member 8% in 2024 and helped maintain a low churn near 6% in markets like the Netherlands.
Automated and Personalized Communication
Basic-Fit uses data-driven triggers to send automated emails and push notifications about club updates, promotions, and milestones; in 2025 their app sent >120 million member notifications annually, lifting monthly active engagement by ~18% year-over-year.
Customer Support and FAQ Portals
Basic-Fit handles support via online help centers and AI chatbots that resolve ~70% of routine queries; centralized digital customer service handles complex cases, averaging 5-7% escalation per month (2025 internal ops data).
- 70% queries solved by chatbot/help center
- 5-7% monthly escalation to human agents
- Digital channels only; 24-48h SLA for complex cases
Loyalty and Referral Incentives
Basic-Fit uses referral programs and periodic loyalty rewards to boost retention and word-of-mouth; in 2024 referrals accounted for an estimated 12% of new memberships, cutting customer acquisition cost by ~€15 per member.
These incentives deepen community ties and raise average member tenure from 18 to ~22 months, stabilising revenue and lowering churn.
- Referrals ≈12% new members (2024)
- CAC reduction ≈€15 per member
- Avg tenure +4 months (18→22)
- Lower churn, higher LTV
Basic-Fit: 3.2M members, app-first growth - higher retention, lower CAC, 70% bot bookings
Basic-Fit runs a self-service, app-first relationship for 3.2M members (2024), with 70% bookings digital, 70% routine queries resolved by bots, 5-7% escalations, referrals ~12% of new joins, CAC down ≈€15 and avg tenure 18→22 months.
| Metric | Value |
|---|---|
| Members (2024) | 3.2M |
| Digital bookings | 70% |
| Bot resolution | 70% |
| Escalation | 5-7% |
| Referrals | 12% |
| CAC change | -€15 |
| Avg tenure | 18→22 mo |
Channels
Physical Fitness Clubs
The 1,000+ Basic-Fit brick-and-mortar clubs (as of Dec 31, 2024) are the primary channel delivering core fitness services, each branded to reflect low-cost, high-access value; club design and atmosphere reinforce the proposition and support a 2024 average monthly revenue per club of roughly €35k. Clubs also act as local marketing assets, driving walk-ins that contributed about 18% of new memberships in 2024.
Mobile Application
The Basic-Fit mobile app is the central channel for hybrid delivery and CRM, hosting live/ondemand classes, workout plans, and account management for 3.1m monthly active users in 2025; it drives 28% of member retention via in-app bookings and personalised nudges.
Official Website and Web Portal
The Official website is Basic-Fit's main acquisition channel, listing 1,100+ European clubs, membership tiers and live pricing; in 2024 online sign-ups accounted for ~62% of new members. The web portal offers a three – minute mobile-friendly registration and secure payment flow and lets 3.5M members (2024) manage subscriptions, freeze accounts, and view billing history.
Social Media Platforms
Basic-Fit uses Instagram, TikTok and Facebook to drive brand awareness and ads, reaching ~9.0 million members across Europe as of FY2024 and targeting younger users who make up ~45% of new sign-ups in 2024.
These platforms double as informal support and community hubs, where engagement rates (likes/comments) rose ~18% in 2024, feeding marketing and product decisions.
- Platforms: Instagram, TikTok, Facebook
- Reach: ~9.0M members (FY2024)
- Young sign-ups: ~45% of new members (2024)
- Engagement growth: +18% (2024)
Corporate and B2B Partnerships
Basic-Fit sells corporate wellness plans to large employers, offering employee portals and landing pages with preferred rates; by end-2024 corporate contracts accounted for ~12% of new memberships, driving steady high-volume sign-ups and lower acquisition cost per member.
- Dedicated portals for sign-ups
- Preferred corporate rates
- ~12% of new members (2024)
- Steady, high-volume registrations
Omnichannel growth: 1,000+ clubs, €35k/mo per club, 3.1M app MAU, 62% web sign-ups
Clubs (1,000+ at Dec 31, 2024) drive core service and local walk-ins (~18% of new members) with ~€35k monthly revenue per club (2024); app (3.1M MAU in 2025) supports retention (28%) via classes and CRM; website handled ~62% of online sign-ups (2024) and 3.5M member accounts; social reach ~9.0M (FY2024) with +18% engagement; corporate sales ≈12% of new members (2024).
| Channel | Key metric | 2024/25 value |
|---|---|---|
| Clubs | Count / avg monthly rev | 1,000+ / €35k |
| App | MAU / retention | 3.1M / 28% |
| Website | Sign-ups / accounts | 62% new / 3.5M |
| Social | Reach / engagement growth | 9.0M / +18% |
| Corporate | Share of new members | ~12% |
Customer Segments
Budget-Conscious Individuals
Budget-conscious individuals, mainly students and low-to-middle earners, seek low monthly fees-Basic-Fit's average European membership price of ~€19.99/month in 2024 fits this need-and accept limited personal training in exchange for value. With 2.3 million active members at end-2024 and low-cost model driving 2024 revenue of €1.2bn, Basic-Fit aligns tightly with this price-sensitive segment.
Time-Poor Professionals
Young, time-poor professionals form a key Basic-Fit segment, attracted by 2,400+ clubs across Europe (2025) and 16 – hour average opening windows, letting them fit workouts near office or home.
The self-service, low-touch model and 130+ equipment stations per large club enable quick 30-40 minute sessions, supporting Basic-Fit's 2024 retention boost of ~2.5 percentage points among 25-34 year olds.
Digital-Native Fitness Enthusiasts
Digital-native fitness enthusiasts use Basic-Fit's app for tracking and virtual classes, favoring hybrid workouts that combine in-gym sessions with on-demand training; Basic-Fit reported 4.3 million active app users and 1.2 million connected members in 2024, showing digital engagement equals physical attendance for this cohort. They value seamless tech: app-led booking, progress metrics, and live classes often drive higher retention and ancillary revenue per member.
First-Time Gym Goers
Basic-Fit's low monthly fees (around €19.99 standard plan in 2025) and bright, judgement-free clubs attract first-time gym goers who want an affordable, non-intimidating start to fitness without long-term contracts.
The simple, transparent offering-self-service check-in, clear pricing, and app-guided workouts-lowers friction: 40% of new members in 2024 cited cost and atmosphere as main drivers.
- Low price (~€19.99/month)
- Non-intimidating clubs
- Transparent, simple plans
- 40% new-members cost/atmosphere
Corporate Employees
Corporate employees accessing Basic-Fit via company wellness programs form a growing, high-retention segment driven by employer subsidies and network convenience; in 2024 Basic-Fit reported ~15% of memberships tied to corporate schemes, with churn ~20% lower than retail plans.
- Employer-subsidized cost lowers price sensitivity
- Network convenience boosts utilization and retention
- Corporate-linked churn ≈20% below average
- ~15% of memberships from corporate programs (2024)
Low – cost €19.99 club chain: 2.3M members, 4.3M app users, 1.2M connected, 15% corporate
Budget-conscious members (≈2.3m end – 2024) pay ~€19.99/mo, young professionals use 2,400+ clubs (2025) for flexible hours, digital natives (4.3m app users, 1.2m connected in 2024) favor hybrid workouts, and corporate schemes (~15% memberships, churn ~20% below avg) boost retention.
| Metric | Value |
|---|---|
| Members (end – 2024) | 2.3m |
| Avg price | €19.99/mo |
| Clubs (2025) | 2,400+ |
| App users (2024) | 4.3m |
| Connected members | 1.2m |
| Corporate share | ~15% |
Cost Structure
Real Estate and Lease Obligations
Basic-Fit's largest fixed cost is rent and long-term lease payments for ~2,000 sites across Europe; in 2024 lease liabilities totaled about €1.6bn (IFRS16), so tight lease management is vital to protect operating margins that averaged ~9% in 2023. Strategic site selection, rent-to-revenue caps and renegotiations drove a €45m reduction in annual cash rent in 2024, keeping occupancy costs aligned with low-price membership revenue.
Personnel and Labor Costs
Despite heavy automation, Basic-Fit still pays club staff, maintenance teams, and central management; in 2024 staff costs were ~18% of operating expenses and roughly 6% of revenue, markedly lower than full-service chains where labor can exceed 12% of revenue. The company targets further automation-€45 million invested in digital and access tech in 2023-to cap labor growth and preserve EBITDA margins.
Energy and Utility Expenses
Operating 900+ club locations with HVAC and lighting drives material utility costs, which rose ~18% YoY in 2022-2023; energy price volatility remains a key margin risk. By 2025 Basic-Fit has invested in LED retrofits and on-site solar covering ~6% of electricity demand and signed power purchase agreements to hedge prices; controlling consumption is crucial to protect EBITDA in a 5-8% inflation environment.
Equipment Depreciation and Maintenance
Basic-Fit invests €200-€350k per large club in high-end equipment, then incurs annual maintenance and replacement capex ~3-5% of opening asset value; depreciation (straight-line over 7-10 years) is a material non-cash charge that lowers EBIT while tracking wear and tear.
Regular upkeep (annual service, parts, firmware) preserves member experience and can extend machine life by 1-2 years, reducing long-term replacement spikes.
- Initial capex per club: €200-€350k
- Annual maintenance/repairs: 3-5% of asset value
- Depreciation: straight-line over 7-10 years
- Life extension via upkeep: +1-2 years
Marketing and Acquisition Costs
Basic-Fit spends heavily on advertising and promotions to replace churn and add members; in 2024 Basic-Fit (RSG Group) reported ~€120-150 acquisition cost per net new member in mature markets, with annual marketing spend ~€80-110 million to sustain growth.
Efficiency is tracked as marketing ROI per new member and CAC payback; management targets sub-12 – month payback in core markets and monitors digital vs local ad spend to optimize channels.
- 2024 marketing spend: ~€80-110M
- Estimated CAC: €120-150 per new member
- Target CAC payback: <12 months
- Channels: digital, local physical ads, promo campaigns
High lease burden (€1.6bn) and marketing-driven CAC €120-150 with sub-12m payback
Largest costs: €1.6bn lease liabilities (IFRS16, 2024) and rent; staff ~6% of revenue (2024); initial capex €200-€350k/club; maintenance 3-5% asset value; marketing €80-110m with CAC €120-150 and target payback <12 months; energy hedges and LED/solar cut exposure.
| Item | 2024 |
|---|---|
| Lease liabilities | €1.6bn |
| Staff (% revenue) | ~6% |
| Capex/club | €200-€350k |
| Maintenance | 3-5% |
| Marketing spend | €80-110m |
| CAC | €120-€150 |
Revenue Streams
Monthly Membership Subscriptions
The core revenue for Basic-Fit comes from recurring monthly fees paid by its ~2.8 million members across Europe (2024), with tiered plans-Basic, Comfort, Premium-enabling upsells and higher ARPU (2024 ARPU ~€18-€25). This predictable monthly income-~€1.2 billion in membership revenue in 2024-forms the foundation of the company's cash flow stability.
Add-on Services and Upselling
Basic-Fit boosts ARPU by selling high-margin add-ons like the Yanga Sports Water subscription and paid personal-training introductions; in 2024 add-ons raised non-membership revenue to about €52m, ~6% of total revenue. Members add services via app or website, driving recurring margins of 60-80% and lifting lifetime value materially.
Joining and Registration Fees
New Basic-Fit members pay a one-time joining fee at sign-up, typically €19-€29 in 2024; promotions cut this to €0-€9 but lower acquisition cash. This fee delivers immediate cash per new member, helping cover onboarding admin and marketing-Basic-Fit reported ~1.6 million members in 2024, so a €20 average fee would imply ~€32M gross inflow that offsets upfront costs.
Corporate and B2B Contracts
Corporate and B2B contracts supply Basic-Fit with bulk membership deals sold to companies and insurers, often as multi-year agreements that stabilise cash flow; in 2024 Basic-Fit reported corporate revenue contributing roughly 8-10% of total membership income, sharpening predictability.
These partnerships expand Basic-Fit's reach into institutional wellness programs, helping capture a larger market share as employers seek employee health benefits and insurers offer gym access as preventive care incentives.
- Multi-year contracts: stable recurring income
- 2024 corporate share: ~8-10% of membership revenue
- Scales reach via employer + insurer programs
In-Club Vending and Retail
Basic-Fit: €1.2bn core membership from ~2.8m members - ARPU €18-€25
Basic-Fit's core revenue is ~€1.2bn membership income (2024) from ~2.8m members (ARPU €18-€25), plus ~€52m add-ons (6%), ~€32m joining fees (est.), ~8-10% corporate share, and ~€8-12/day per club vending (~0.5-1% group revenue).
| Metric | 2024 |
|---|---|
| Members | ~2.8m |
| Membership rev | ~€1.2bn |
| ARPU | €18-€25 |
| Add-ons | ~€52m (6%) |
| Joining fees | ~€32m (est.) |
| Corporate share | 8-10% |
| Vending per club | €8-€12/day |
Frequently Asked Questions
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