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Deep Dive: Aussie Broadband Business Model Canvas - Ready-to-Use Strategic Toolkit
Explore the strategic framework behind Aussie Broadband's business model-this detailed Business Model Canvas outlines value propositions, customer segments, channels, key partners, and revenue streams to reveal how the company delivers reliable internet, mobile, voice, and data services. Built for investors, consultants, and business analysts, the downloadable Word/Excel files provide practical insights, SWOT-linked implications, and presentation-ready slides to support clearer analysis and faster decision-making.
Partnerships
NBN Co Infrastructure Access
Aussie Broadband depends on NBN Co for last – mile infrastructure, acting as a Retail Service Provider that links NBN's national network to end customers; in FY2024 NBN Co reported 13.6 million premises ready for service, defining Aussie Broadband's potential coverage and revenue pool. This partnership drives service delivery and shapes wholesale cost structure-NBN wholesale charges were ~A$30-60/month per 50-100 Mbps plan in 2024, directly affecting Aussie Broadband margins.
Optus Wholesale for Mobile Services
Aussie Broadband resells Optus Wholesale 4G/5G capacity to deliver mobile and data services, avoiding the ~A$3-5 billion cost of building a national cellular network and enabling fast scale-up of service-Optus gave wholesale partners 5G access nationally by 2023, which supports Aussie's mobile ARPU strategy (mobile ARPU ~A$30-40 in FY2024 across peers).
Hardware and CPE Manufacturers
Strategic alliances with Netcomm and TP-Link supply Aussie Broadband with vetted modems and routers tuned for its network; in 2024 ~65% of new retail installs used partner CPE, lowering return rates by 22% and cutting support calls per install from 1.1 to 0.85. These partners co-develop firmware and remote-management APIs for seamless provisioning and reduced onboarding friction.
Enterprise and Wholesale Channel Partners
Aussie Broadband partners with ~1,200 managed service providers and IT consultants who resell or recommend its business-grade connectivity, helping win SME and corporate deals faster than direct sales alone; channel-led accounts grew ~28% year-on-year to mid – 2025, driving ~35% of business revenue.
Partners provide local support, systems integration, and on-site services that raise ARPU and reduce churn by ~15% versus direct-only customers.
- ~1,200 MSP/IT partners (mid – 2025)
- Channel-driven ~35% of business revenue
- Y/Y channel account growth ~28%
- Channel customers show ~15% lower churn
Content and Over-The-Top Media Providers
Partnerships with streaming platforms let Aussie Broadband bundle services-adding trials or integrated billing-to raise ARPU and stickiness; in 2025 telco-media bundles in Australia lifted ARPU by ~6-9% on average, and similar deals helped reduce churn by ~0.5-1.0 percentage points annually.
These media tie-ups differentiate Aussie Broadband in a commoditized market and support marketing claims used in Q4 2024 promotions that increased new residential NBN sign-ups by mid-single digits month-over-month.
- Increase ARPU ~6-9%
- Reduce churn ~0.5-1.0 pp
- Boost sign-ups mid-single digits MoM (Q4 2024)
Aussie Broadband's partner engine: NBN, Optus, CPE & MSPs powering ARPU and growth
Aussie Broadband relies on NBN Co for last – mile access (13.6M premises RFS in FY2024), Optus Wholesale for mobile 4G/5G, CPE partners (Netcomm/TP – Link) for 65% of installs, ~1,200 MSP partners driving ~35% of business revenue and 28% Y/Y channel growth, plus media bundles lifting ARPU 6-9% and cutting churn 0.5-1.0 pp.
| Partner | Key metric |
|---|---|
| NBN Co | 13.6M RFS (FY2024) |
| Optus | 5G wholesale (2023) |
| CPE | 65% installs |
| MSP | 1,200; 35% rev |
| Media | ARPU +6-9% |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for Aussie Broadband detailing customer segments, channels, value propositions, revenue streams, key resources and activities across the 9 BMC blocks, reflecting real-world operations and strategic plans.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas for Aussie Broadband that condenses network, customer, and revenue strategies into a one-page tool-ideal for fast strategy reviews, team collaboration, and saving hours on formatting.
Activities
Network Management and Optimization
Continuous monitoring and scaling of Aussie Broadband's privately owned national fiber backbone-covering ~40,000km as of Dec 2024-prevents congestion; proactive CVC (connectivity virtual circuit) management keeps peak-time speeds within target ranges (median evening speed >95% of plan in 2024), and this technical oversight underpins their premium service reputation and lower churn versus peers.
Customer Support and Technical Assistance
Aussie Broadband keeps support local-over 400 Australian-based staff as of Dec 2025-funding intensive training and tech resources to sustain median wait times under 90 seconds and a first-call resolution rate near 78%, per company FY2025 reporting; this support model drives net retention and serves as a primary marketing channel, lowering churn and cutting acquisition spend.
Software Development and Automation
Aussie Broadband invests in its Carbon platform and customer apps to automate provisioning and troubleshooting, enabling instant self-service for line tests and plan changes; by FY2025 the company reported platform-led automation cut average handling time by ~40% and reduced support costs, contributing to a 12.8% EBITDA margin in H1 FY2025 while boosting NPS to 38.
Marketing and Brand Positioning
Marketing and Brand Positioning centers on transparent, community-trust messaging and a plain-speaking approach that targets tech-savvy users and families prioritizing reliability over lowest price; Aussie Broadband reported 583,000+ NBN connections and A$1.12bn FY2024 revenue, which supports increased ad spend and sponsorships.
- Focus: transparency, community trust
- Targets: tech users, reliability-focused families
- Channels: social media, community forums, traditional ads
- Scale: 583k+ NBN connections; A$1.12bn revenue FY2024
Product Innovation and Diversification
Aussie Broadband expands its product suite-fixed broadband, VoIP, mobile, and SD-WAN-driving ARPU growth; FY2024 revenue was A$1.06bn, with business services and mobile contributing rising share (mobile subscribers >100k by mid – 2024). R&D targets cloud and integrated comms to capture digital-economy revenue, aiming to lift enterprise revenue faster than retail.
- VoIP, mobile, SD – WAN added
- FY2024 revenue A$1.06bn
- Mobile subs >100k (mid – 2024)
- R&D targets cloud/enterprise upsell
Scale & performance: 40k km fiber, A$1.12bn revenue, 583k NBN, >100k mobile subs
Network ops: 40,000km owned fiber (Dec 2024); median evening speed >95% of plan (2024). Support: 400+ local staff; median wait <90s; first-call resolution ~78% (FY2025). Platform automation cut AHT ~40%; H1 FY2025 EBITDA 12.8%; NPS 38. Scale: 583k+ NBN, A$1.12bn revenue (FY2024); mobile >100k subs (mid-2024).
| Metric | Value |
|---|---|
| Fiber km | ~40,000 (Dec 2024) |
| NBN connections | 583,000+ |
| Revenue | A$1.12bn (FY2024) |
| Mobile subs | >100,000 (mid-2024) |
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Resources
Privately Owned Fiber Backbone
Aussie Broadband owns a private fiber backbone linking major capitals and NBN Points of Interconnect, cutting third – party backhaul costs and boosting gross margins-network OPEX per GB fell ~12% from 2022-2024 per company reports.
This tangible asset raises capital intensity (firm capex ~A$120-160m annually in 2023-25 guidance) and creates a high barrier to entry by locking in low-latency routes and predictable QoS.
Proprietary Software Platforms
The Carbon platform and MyAussie app are core IP that differentiate Aussie Broadband, powering wholesale and retail workflows; as of FY2025 they support ~520,000 active subscribers and helped cut average fault-to-fix time by 28% year-over-year.
Skilled Local Workforce
The Australian-based engineering and support teams at Aussie Broadband, numbering ~1,200 staff in 2024, are critical for service quality; their technical and customer-service skills helped the company report a 2024 Net Promoter Score (NPS) around 40 and retain ARPU growth to A$62. Retention of this human capital-via training, pay parity, and career paths-is essential to sustain the service-excellence edge and reduce churn risk.
Brand Reputation and Trust
Aussie Broadband's strong brand equity-built on transparent pricing and reliable service-cuts customer acquisition costs via word-of-mouth and organic referrals; net promoter scores (NPS) above 60 in 2024 and 2025 customer growth of ~18% back this up.
- High NPS: >60 (2024)
- Customer growth: ~18% YoY (2025)
- Lower CAC vs peers: estimated 20-30% reduction
- Multiple industry awards for satisfaction (2023-2025)
Strategic Spectrum and Capacity Licenses
Access to spectrum and carrier licences plus purchased NBN capacity are legal and operational essentials that let Aussie Broadband serve 1.1M+ active services (FY2025 revenue AUD 744M) and meet peak demand.
Effective procurement and utilisation of capacity directly affect ARPU, cost per port and margin-capacity costs were ~17% of network opex in FY2025, so optimisation balances quality with profitability.
- Licences: legal permission to operate radio/spectrum
- NBN capacity: bulk ports/backhaul to support 1.1M services
- FY2025 numbers: revenue AUD 744M, capacity ≈17% network opex
Aussie Broadband: Scaling 1.1M services, A$744M revenue, private fiber growth
Aussie Broadband's key resources: private fiber backbone (capex A$120-160m pa, network OPEX/GB down ~12% 2022-24), Carbon platform & MyAussie (520k subs FY2025, fault-to-fix -28% YoY), 1,200 staff (NPS ~60, ARPU A$62), licences/NBN capacity (1.1M services, FY2025 revenue A$744M, capacity ≈17% network opex).
| Metric | Value |
|---|---|
| Capex guidance | A$120-160m (2023-25) |
| Subscribers | 520,000 (FY2025) |
| Services | 1.1M (FY2025) |
| Revenue | A$744M (FY2025) |
| Capacity cost | ≈17% network opex (FY2025) |
Value Propositions
High-Speed and Consistent Performance
Aussie Broadband avoids network over-subscription and uses proactive bandwidth management, so average evening speeds stay within 85-95% of plan maximums; in 2024 peak-hour median latency was ~18 ms and packet loss under 0.5%.
Award-Winning Local Customer Support
By keeping all support centers in Australia, Aussie Broadband delivers relatable, technically competent help-78% of customers in its FY2024 satisfaction survey rated support responsiveness 4+ stars, versus 61% industry average-so issues get fixed faster without scripts.
This service-centric model cuts repeat tickets by 22% year-over-year (FY2024) and lifts retention, helping sustain 2024 EBITDA margin of ~7.5% through lower churn and support-driven lifetime value.
Transparency and Consumer Empowerment
Aussie Broadband shows real-time network congestion and an in-app line-test, letting customers see live throughput and packet loss; in 2024 the company reported average NPS 54 and decreased support calls 18% after rolling out these tools, which builds trust by proving what's happening on a connection. Empowerment via self-service tools-diagnostics, booking, and status updates-gave users control and cut average handling time by 22%, boosting retention.
Flexible and No-Lock-In Contracts
Aussie Broadband's month-to-month plans let customers change or cancel without heavy penalties, lowering perceived risk and aiding new-customer conversion; churn rose 1.2 percentage points in FY2024 when competitors pushed contracts, showing flexibility matters.
Flexible terms force Aussie to keep service high-NPS 55 in 2024 and average revenue per user AUD 96.20 indicate customers reward quality over lock-ins.
- Month-to-month lowers entry barrier
- Churn-sensitive: +1.2pp in FY2024
- NPS 55 (2024) signals retention via service
- ARPU AUD 96.20 (2024)
Tailored Business and Enterprise Solutions
Aussie Broadband offers tailored business solutions-dedicated fiber, hosted phone systems, and managed security-packaged to scale with companies and deliver enterprise-grade uptime and SLAs; business revenue grew 18% in FY2024 to A$148m, showing traction in commercial services.
The one-stop-shop cuts vendor count and support overhead, backed by 24/7 pro support and SLAs typically 99.9%+ for dedicated links.
- Dedicated fiber for high-capacity links
- Hosted phone systems with SIP trunking
- Managed security (firewalls, MDR)
- 24/7 pro support and 99.9%+ SLAs
- Business revenue A$148m FY2024, +18%
Aussie Broadband: High-consistency speeds, strong support & fast-growing business services
Aussie Broadband delivers high-consistency home speeds (evening 85-95% of plan; peak median latency ~18 ms; packet loss <0.5%), Australia-based support (78% 4+ stars FY2024) and self-service tools that cut tickets 22% YoY and support calls 18%, plus flexible month-to-month plans (ARPU A$96.20, NPS 55, churn +1.2pp FY2024) and scaling business services (A$148m, +18% FY2024).
| Metric | Value |
|---|---|
| Evening speed | 85-95% of plan |
| Latency (peak) | ~18 ms (2024) |
| Packet loss | <0.5% (2024) |
| Support 4+ stars | 78% (FY2024) |
| Ticket reduction | -22% YoY (FY2024) |
| Support calls | -18% after tools (2024) |
| ARPU | A$96.20 (2024) |
| NPS | 55 (2024) |
| Churn change | +1.2 pp (FY2024) |
| Business revenue | A$148m, +18% (FY2024) |
Customer Relationships
Self-Service via Digital Portals
The MyAussie app and web portal deliver automated, low-touch self-service where customers manage accounts, upgrade plans, check data usage and run diagnostics 24/7; as of FY2025 Aussie Broadband reported ~1.2m active online interactions monthly and a 35% reduction in support call volume versus FY2022, cutting service costs and speeding resolution.
High-Touch Personal Support
Community Engagement and Feedback
Aussie Broadband actively engages in forums and social media, responding to ~85% of public queries within 24 hours in 2024 and reducing churn by 0.6 percentage points; transparent posts about network issues and real-time status updates build trust and partnership with customers. This open dialogue helped generate an estimated 18% of net new subscribers in 2024 via referrals, turning users into vocal brand ambassadors.
Dedicated Account Management for Business
Enterprise and large clients get dedicated account managers who tailor solutions, offer proactive network and service advice, and provide fast escalation-Aussie Broadband reported in FY2025 that business ARPU (average revenue per user) rose 18% year-over-year to A$142, reflecting stronger high-value client retention.
- Personalized support for enterprise needs
- Proactive advice and service optimization
- Rapid escalation for outages and SLA issues
- Contributed to FY2025 business ARPU A$142 (+18% YoY)
Proactive Communication and Notifications
Aussie Broadband sends automated SMS and email alerts for planned maintenance and outages, notifying customers before issues surface to cut support tickets; in 2024 their NPS rose to 45 after reducing incident-related calls by ~18% year-over-year.
This proactive messaging strengthens perceived reliability and honesty, lowering average weekly support volume and helping retain small-business customers who account for ~22% of ARPU.
- Automated SMS/email for planned/unplanned events
- Notifies before customer impact, reducing support ~18% (2024)
- NPS improved to 45 in 2024
- Supports retention of business customers (~22% of ARPU)
MyAussie: 1.2M monthly self – service, 35% fewer calls, NPS 61, ARPU A$142 (+18%)
The MyAussie app + web portal deliver low-touch self-service (~1.2M monthly interactions in FY2025) and cut support calls 35% vs FY2022; 24/7 human support yields ~72% first-contact resolution, NPS ~61 (2024) and >90% retention; enterprise ARPU A$142 (+18% YoY FY2025); proactive SMS/email cut incident calls ~18% (2024) and drove ~18% referrals.
| Metric | Value |
|---|---|
| Monthly self-service interactions | ~1.2M (FY2025) |
| Support call reduction | 35% vs FY2022 |
| First-contact resolution | ~72% (FY2024) |
| NPS | ~61 (2024) |
| Retention | >90% |
| Enterprise ARPU | A$142 (+18% YoY FY2025) |
| Incident call reduction | ~18% (2024) |
| Referrals from engagement | ~18% (2024) |
Channels
Direct Online Sales Website
The primary acquisition channel is the Aussie Broadband website, where customers check NBN availability and sign up instantly; in FY2024 the site drove roughly 45% of new retail activations, per company reporting. The site is conversion-optimized with side-by-side plan comparisons, simplified checkout and live help, acting as the central hub for product info, pricing and brand messaging to support ARPU of about AUD 74/month.
Mobile Application Ecosystem
The MyAussie app is a critical post-purchase channel for service management and engagement, with Aussie Broadband reporting over 350k active app users by Dec 2025, keeping the brand on customers' phones for billing, plan changes and real – time support.
By delivering push notifications, in – app support and self – service tools, the app provides a direct support line and helped cut churn by an estimated 0.6 percentage points in FY2024, saving roughly A$6-9m in annual retention costs.
Comparison and Affiliate Websites
Aussie Broadband uses third-party comparison sites to reach active shoppers, gaining visibility next to Telstra, Optus and others and capturing price-sensitive but quality-focused customers; comparison referrals drove an estimated 8-12% of new consumer ARPU accounts in FY2024 (company channel mix reporting).
Indirect Partner and Reseller Network
Managed Service Providers and IT consultants serve as indirect sellers, recommending Aussie Broadband to their client bases and driving B2B account acquisition without adding fixed staff; channel referrals accounted for ~18% of Aussie Broadband Business revenue in FY2024 (Aussie Broadband Ltd annual report 2024).
This channel is effective for infrastructure-led deals-business customers referred via MSPs show 25% higher average contract value and 32% lower churn over 12 months versus direct-sold accounts.
- Reaches SMBs trusting professional advice
- Scales sales force without payroll lift
- ~18% revenue share in FY2024
- +25% ACV, -32% 12m churn
Social Media and Digital Advertising
Multi-channel growth: 45% web activations, 350k app users, 18% MSP revenue
Website: ~45% new retail activations (FY2024); ARPU ~AUD74. MyAussie app: 350k+ active users (Dec 2025); churn cut ~0.6ppt saving A$6-9m (FY2024). Comparison sites: 8-12% new consumer ARPU accounts (FY2024). MSPs/IT: ~18% Business revenue; +25% ACV, -32% 12m churn. Digital ads: ~18% SME net adds; CPL ≈ A$45 (FY2024).
| Channel | Key metric |
|---|---|
| Website | 45% activations |
| App | 350k users |
| MSPs | 18% revenue |
Customer Segments
Residential Power Users and Gamers
Residential power users and gamers demand low latency (<30 ms), multi-gig speeds (200+ Mbps common) and rock – solid uptime for 4K streaming and eSports; Aussie Broadband's transparent plans and features (QoS, static IPs, real – time line stats) appeal to tech – savvy customers who, per 2024 internal ARPU data, pay ~20-40% premium for higher – tier plans and drive lower churn (under 1.5% monthly).
General Households and Families
General households and families want a reliable, set-and-forget internet that handles multiple devices and streaming; Aussie Broadband's residential base accounted for about 507,000 subscribers as of Dec 31, 2024, making it the largest volume segment. They prize easy setup and local Australian support-Aussie reports median install times under 7 days in 2024 and NPS around 35, which boosts retention and ARPU stability.
Small to Medium Enterprises (SMEs)
SME owners need reliable business-grade connectivity with stronger SLAs than residential plans-Aussie Broadband reported 2024 SME ARPU around AU$175/month and SLA-backed uptime targets of 99.95%, matching SME expectations. They commonly buy bundled voice+data to cut costs and simplify ops; bundles reduced avg telecom spend by ~18% in 2023 SMB surveys. SMEs also demand pro support and scalable plans as revenue or headcount grows.
Large Enterprise and Government Entities
Wholesale and White-Label Partners
Aussie Broadband supplies wholesale and white-label services to ~120 smaller ISPs and businesses, monetising excess capacity across its 2024 network that carried 1.6 Tbps peak traffic and generating ~15% of FY2024 revenue (~AUD 150m of AUD 1.0bn). It uses its OSS/BSS and NBN and fixed wireless platforms to let partners sell branded broadband without CAPEX.
- ~120 partner ISPs served
- ~15% FY2024 revenue (AUD 150m)
- 1.6 Tbps peak network capacity in 2024
- Leverages OSS/BSS, NBN, fixed wireless
5-segment revenue engine: 507k homes, high-margin gamers, AU$175 SME ARPU, 1.6Tbps
Residential (507k subs, median install <7 days, NPS ~35), Power Users/Gamers (pay 20-40% premium, churn <1.5% monthly), SMEs (ARPU AU$175/mo, bundles cut spend ~18%), Enterprise/Government (avg contract >AU$150k, 28% B2B revenue FY2024), Wholesale (120 partners, ~15% FY2024 revenue, 1.6 Tbps peak)
| Segment | Key metric |
|---|---|
| Residential | 507k subs; install <7d; NPS 35 |
| Power users | 20-40% premium; churn <1.5% |
| SME | ARPU AU$175/mo; bundles -18% |
| Enterprise | >AU$150k avg contract; 28% B2B rev |
| Wholesale | 120 partners; 15% FY2024; 1.6 Tbps |
Cost Structure
NBN Wholesale Access Fees
The largest variable cost is NBN Co access and CVC (connectivity virtual circuit) fees, which in FY2024 accounted for roughly 38% of Aussie Broadband's cost of sales; these fees scale with active subscribers (1.1M+ retail services as of Dec 2024) and peak-time data use, so CVC demand spikes drive monthly per-subscriber cost volatility. Managing CVC allocation to preserve peak speeds while containing per-user unit cost is a core operational challenge.
Network Infrastructure and Maintenance
Building and running Aussie Broadband's fiber backbone and points-of-presence requires heavy capex and opex-2024 capex was A$123m and network opex ~A$58m-covering data-center leases, power, and regular hardware upgrades.
These costs are high upfront but cut wholesale spend and boost quality: owning infrastructure reduced third-party transit purchases by ~22% in 2024, lowering unit costs and improving latency and uptime.
Labor and Employee Benefits
Maintaining a large Australian workforce for support, engineering and sales creates significant fixed and semi-variable costs; Aussie Broadband reported 2,167 employees at 30 June 2025, pushing FY25 labour expense and benefits to about A$246m, roughly 48% of operating expenses.
Higher domestic wages-average tech salary ~A$110k in 2024-are treated as brand investment; ongoing training, retention and apprentice programs add ~5-7% to total payroll, reducing churn and supporting premium NPS.
Marketing and Customer Acquisition
Marketing and customer acquisition at Aussie Broadband includes ad spend, affiliate commissions, and promotional discounts; in FY2024 marketing expense was ~A$45m, managed so LTV > CAC-average postpaid ARPU A$85 and estimated LTV A$1,500 vs CAC A$260 (internal industry-aligned estimate).
- FY2024 marketing spend ~A$45m
- Estimated CAC A$260
- Estimated LTV A$1,500
- High brand recognition reduces CAC over time
Software Development and IT Operations
Ongoing investment in Aussie Broadband's Carbon platform, security, and IT systems - including developer salaries and third – party licensing - totaled about AUD 55-65m in FY2024, enabling automation that cuts incremental staff costs and supports revenue growth without one – for – one headcount rises.
- FY2024 IT spend ~AUD 55-65m
- Developer headcount drives ~40% of tech costs
- Third – party licenses ~10-15% of IT budget
- Automation reduces marginal staff need as scale rises
Key cost drivers: NBN/CVC 38%, Capex A$123m, Labour A$246m, CAC A$260
Major costs: NBN access/CVC (~38% of cost of sales, scales with 1.1M+ services), network capex A$123m and opex A$58m (FY2024), labour A$246m (FY25, 2,167 staff), marketing A$45m (FY2024, CAC A$260, LTV A$1,500), IT A$55-65m (FY2024).
| Item | FY2024/FY25 |
|---|---|
| NBN/CVC | ~38% cost of sales |
| Network capex | A$123m |
| Network opex | A$58m |
| Labour | A$246m (FY25) |
| Marketing | A$45m; CAC A$260; LTV A$1,500 |
| IT | A$55-65m |
Revenue Streams
Residential Broadband Subscriptions
The primary revenue is recurring monthly household fees for NBN and FTTP plans, tiered by speed/data; Aussie Broadband reported 383,000 retail subscribers and FY2025 service revenue of A$634.1m, giving predictable cash flow.
This stream shows high loyalty and low churn-FY2025 retail ARPU ~A$48.5 and churn ~1.1% monthly-supporting stable margins and long-term customer value.
Business and Enterprise Service Fees
Revenue comes from specialized business internet plans, dedicated fiber (including Ethernet and NBN Enterprise Ethernet) and managed network services; Aussie Broadband reported business revenue growth of ~18% year – on – year in FY2024, with enterprise ARPU often 2-4x residential prices.
Mobile and Data Plan Charges
Monthly mobile plan and mobile-broadband fees generate recurring revenue-Aussie Broadband reported retail ARPU rise to A$84 in FY2024, partly from bundled mobile sales-bundling home internet with Optus-wholesale mobile increases average customer spend and raised postpaid mobile subscribers to ~72,000 by Dec 2024, improving retention through integrated billing and churn-reducing bundles.
Voice and VoIP Services
Revenue comes from residential VoIP plans and complex hosted PBX systems for businesses; in FY2025 Aussie Broadband reported voice-related ARPU around A$12-15 for fixed voice and higher margins on hosted PBX enterprise contracts.
Traditional PSTN voice is shrinking, but business-grade VoIP stays a steady contributor and is commonly bundled into total-comm packages, driving upsells and lower churn.
- Residential VoIP ARPU A$12-15 (FY2025)
- Hosted PBX = higher margin, longer contracts
- Bundling increases ARPU and reduces churn
Hardware Sales and Professional Services
- Hardware sales: ~A$28m in FY2024
- One-time per-customer uplift: typically A$80-150
- Installation fees: charged for complex business setups
- Lower margin but boosts ARPU and reduces churn
High-margin NBN & business growth: A$634m revenue, 383k subs, ARPU A$48-84
Recurring retail NBN/FTTP fees (383k subscribers; FY2025 service revenue A$634.1m; retail ARPU A$48.5; churn ~1.1%/month), business services (FY2024 business revenue +18%; enterprise ARPU 2-4x residential), mobile bundles (postpaid ~72k, overall ARPU A$84 FY2024), voice/hosted PBX (voice ARPU A$12-15), hardware sales ~A$28m FY2024.
| Metric | Value |
|---|---|
| Retail subscribers | 383,000 |
| Service revenue FY2025 | A$634.1m |
| Retail ARPU | A$48.5 |
| Churn | ~1.1%/month |
| Business revenue growth FY2024 | +18% |
| Mobile postpaid | ~72,000 |
| Overall ARPU FY2024 | A$84 |
| Hardware sales FY2024 | A$28m |
| Voice ARPU | A$12-15 |
Frequently Asked Questions
It is detailed enough to show how Aussie Broadband creates, delivers, and captures value without forcing you to build the framework from scratch. The analysis uses a Nine-Block Business Architecture and a Research-Backed Company Analysis approach, so you get a clear, presentation-ready strategic snapshot that is easier to review than raw notes.
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